Table of contents
How we vet every listicle
Every agency featured on Web Tonic passes our 84-point editorial review before a single listicle goes live. This is how we vet each pick:
Verified client outcomes: We require real case studies with measurable KPIs — revenue, ROAS, CPA, retention — tied to the exact category being ranked. No cherry-picked wins, no unverifiable numbers.
Independent reputation: We cross-check Clutch, Google, G2, and Trustpilot ratings, and screen for review-bombing or suspicious patterns. Only operators with a consistent, verifiable track record make the cut.
Beyond that, every listing goes through a quarterly re-audit. We check 84 criteria across 6 pillars to make sure it still holds up — here are some of the checks we run:
A public relations agency buys nothing. It earns coverage: it works out what a business can credibly say, turns that into a story an editor or producer will run without payment, pitches the named journalists who cover that beat, and handles the awkward version of the same job when the story is unflattering.
Award badges and directory rankings counted for nothing here. We kept only firms whose own site sells public relations as a named service, read the address behind the Atlanta claim, and used each firm's own logo. Eleven external firms survived that pass, eleven describe media or press work on their own site, and none publishes a rate card.
What does a public relations agency in Atlanta actually deliver?
Coverage in the outlets your buyers already read, and the working relationships that keep producing it month after month. Eleven external firms working Atlanta cleared our check, ten publish a local address, and eight credit a client by name.
1. Web Tonic
About: Web Tonic treats earned coverage as part of the same growth plan as everything else, so the demand work, the assets a story needs and the reporting that traces coverage to pipeline answer to one team. Media lists, pitch records and creative files stay in the client’s name from the first week.
Key Services: Growth Marketing, Paid Social, PPC, Meta Ads, SEO, Google Ads, Snapchat Ads, Amazon Ads, Reddit Ads, TikTok Ads, TikTok Shop, GEO-AEO, Webflow Design, Shopify Design, WordPress Design, UGC, Social Media Management, Pay Per Click Management, Marketing Analytics, Analytics Implementation & CDPs, Performance Branding, Performance 360° Audit, Programmatic Ads, OOH Ads, HR Marketing
Industries Served: eCommerce, SaaS, B2B, Construction Professionals, Home Services, SMEs, Health Spa & Wellness, Retail, Legal & Judicial Services, Food & Beverages, Pets, Fitness, Family & Children, Finance & Insurance, Travel, Non-Profits & Organizations, Furniture & Decoration
Notable Clients: WorldRemit, Jack & Jones, Ardene, L’Oréal, Sendwave, Nestlé, Airbnb. Serve Fortune 500 companies and smaller fast-paced startups.
Locations: HQ in San Francisco with notable offices in New York, Chicago, Miami, Toronto, Montreal, Dubai, Singapore, Sydney and more. Offices on five continents.
Pricing: Starting at USD $3,000 per month. Flexible and scalable plans at any time according to your enterprise needs. Book a call to learn more.
Great For: Mid-market to enterprise-level businesses requiring ongoing, on-tap growth and performance marketing services.
Website: Web Tonic
2. Axia Public Relations
About: Axia Public Relations operates an Atlanta satellite office providing strategic communication, media relations, and reputation management services to companies in Georgia. The agency focuses on earned media campaigns, thought leadership, and digital content integration to build brand visibility.
Key Services: Media relations, Thought leadership, Crisis communication, Reputation management, AI visibility, Strategic communication
Industries Served: Financial, Technology, Home Services, Construction, Franchisors
Notable Clients: Foundation Financial Group, VOICE Today, Synovus, Georgian Terrace Hotel
Locations: Jacksonville, Florida
Pricing: Quote-based
Great For: Brands that need earned media coverage
Website: Axia Public Relations
3. Cookerly Public Relations
About: Cookerly is an award-winning public relations and integrated communications agency based in Atlanta, Georgia. The firm specializes in media relations, brand marketing, crisis management, and reputation management across both traditional and social channels.
Key Services: Media Relations, Crisis Communications, Brand Marketing, Reputation Management, Executive Thought Leadership, Content Creation, Digital Strategy, Social Media, Internal Communications
Industries Served: Automotive, Healthcare, Financial Services, Hospitality, Technology, B2B, Government, Retail
Notable Clients: Mercedes-Benz, McDonald's, LexisNexis Risk Solutions, Georgia-Pacific, Walmart Inc.
Locations: Atlanta
Pricing: Quote-based
Great For: Brands that need earned media coverage
Website: Cookerly Public Relations
4. Trevelino/Keller
About: Trevelino/Keller is an integrated public relations, growth marketing, and creative firm headquartered in Atlanta, Georgia. The agency specializes in earned, shared, owned, and crisis public relations alongside targeted growth programming across multiple industry segments.
Key Services: Public Relations, Growth Marketing, Creative Services, Media Relations, Crisis Communications, Demand Generation, Reputation Management, Web Services
Industries Served: Technology, Healthcare, Financial Services, Food & Beverage, Franchising, Lifestyle, Environment, Professional Services
Notable Clients: Carvana, Interface, Genesco, HKS, Invest Atlanta, United Healthcare, Werner Enterprises
Locations: Atlanta, Georgia
Pricing: Quote-based
Great For: Brands that need earned media coverage
Website: Trevelino/Keller
5. PRecise Communications
About: PRecise Communications is an Atlanta-based public relations and marketing communications agency specializing in connecting leading consumer brands with multicultural audiences. The firm provides strategic services including media relations, digital marketing, experiential engagements, and media training.
Key Services: Media Relations, Digital Marketing, Experiential Engagements, Media Training, Multicultural Communications, Diversity, Equity and Inclusion Consulting
Industries Served: Consumer Products, Food & Beverage, Automotive, Corporate, Nonprofit
Notable Clients: Lexus, Toyota, Sazerac, Coca-Cola, Opendoor
Locations: Atlanta
Pricing: Quote-based
Great For: Brands that need earned media coverage
Website: PRecise Communications
6. The Burnette Agency
About: The Burnette Agency is an Atlanta-based social media, public relations, and creative services firm specializing in brand awareness. Their public relations offerings include media monitoring, communications strategy, media relations, and editorial exposure.
Key Services: Public Relations, Media Relations, Media Monitoring, Communications Strategy, Editorial Exposure, Social Media, Creative Services, Advertising, Event Marketing, Photography & Videography, Website Services, Community Management
Industries Served: Consumer brands
Notable Clients:
Locations: Atlanta
Pricing: Quote-based
Great For: Brands that need earned media coverage
Website: The Burnette Agency
7. Jackson Spalding
About: Jackson Spalding is a full-service public relations and marketing agency known for integrating communications strategies to help brands build reputation and drive demand. Founded in 1995 with its headquarters in Atlanta, the agency serves a diverse roster of prominent local and global clients.
Key Services: Public Relations, Media Relations, Marketing Communications, Advertising, Creative/Branding, Crisis & Issues Management, Social Media/Community Management, Reputation Management
Industries Served: Sports Marketing, Government, Consumer Products, Healthcare-Pharmaceuticals, Not for Profits, Professional Services, Real Estate, Food, Beverage & Spirits, Automotive, Hospitality & Travel, Retail, Technology
Notable Clients: Chick-fil-A, The Coca-Cola Company, Delta Air Lines, L.L.Bean, Orkin, Piedmont Healthcare, AT&T, Google, Toyota Motor North America
Locations: Atlanta
Pricing: Quote-based
Great For: Brands that need earned media coverage
Website: Jackson Spalding
8. The Wilbert Group
About: The Wilbert Group is a full-service communications and public relations firm based in Atlanta, Georgia. They specialize in media relations, strategic PR campaigns, thought leadership, and digital content creation.
Key Services: Public Relations, Media Relations, Thought Leadership, Crisis Communications & Issues Management, Media Training, Awards, Speaking Opportunities, Social Media Strategy, Social Media Content, Paid Campaigns, Community Management, Influencer Marketing, E-newsletters, Video Production, Content Creation
Industries Served: Real Estate, Financial Services, Travel, Retail, Law, Education, Non-Profit
Notable Clients: Fenton, Scout Motors, Aaron's, Colony Square, Fisher Phillips, Georgia's Own Credit Union, Cooper Carry, City of Refuge, Churchill Mortgage, Avalon
Locations: Atlanta
Pricing: Quote-based
Great For: Brands that need earned media coverage
Website: The Wilbert Group
9. Synergy Public Relations Services
About: Synergy Public Relations is a full-service communications agency representing influential brands, political leaders, and high-profile individuals across entertainment, corporate, and lifestyle sectors. The firm specializes in strategic storytelling, brand management, and media relations that create lasting visibility and trust, earning a ranking on the Atlanta Business Chronicle's list of Top PR Agencies.
Key Services: Public Relations, Media Relations, Strategic Communication, Brand Management, Crisis Management, Event Management, Media Training, Integrated Marketing
Industries Served: Entertainment, Corporate, Lifestyle, Politics, Small Business
Notable Clients: NAACP, Essence Fest, Black Music Honors, Blavity Fest
Locations: Atlanta
Pricing: Quote-based
Great For: Brands that need earned media coverage
Website: Synergy Public Relations Services
10. ExV Agency
About: ExV Agency is an award-winning public relations and visibility firm that helps brands scale through strategic media placement, messaging cultivation, and content marketing. The agency operates globally with domestic locations including Atlanta, Georgia and New York, New York.
Key Services: Public Relations, Media Relations, Brand Narrative Strategy, Award and Speaking Opportunity Submissions, Publication Pitches, Event Production, Content Marketing
Industries Served: Real Estate, Investment Management, Cosmetics, Finance, Corporate
Notable Clients: Cosmetic Solutions, Lionpoint Group, Nasdaq Private Market, Center Square Investment Management, Real Estate Association of Manhattan, Eric Williams LLP
Locations: Atlanta
Pricing: Quote-based
Great For: Brands that need earned media coverage
Website: ExV Agency
11. M-Squared PR
About: M-Squared PR is a public relations and crisis management agency based in Atlanta, Georgia. Founded in 2008, the agency specializes in media relations, brand strategy, and high-stakes crisis communications for clients across lifestyle, hospitality, and corporate sectors.
Key Services: Public Relations, Crisis Management, Hospitality Public Relations, Media Training, Media Placements, Influencer Engagement, Social Media Management, Event Planning
Industries Served: Hospitality, Travel, Food and Beverage, Spa, Retail, Lifestyle
Notable Clients:
Locations: Atlanta
Pricing: Quote-based
Great For: Brands that need earned media coverage
Website: M-Squared PR
12. Atlanta Cause Marketing & PR Inc.
About: Atlanta Cause Marketing & PR is an Atlanta-based agency operating since 1977 that focuses on public relations, media relations, and strategic cause partnerships between businesses and nonprofits. The firm uses a structured 7-step process to secure traditional media and online coverage while driving visibility and growth through impactful community campaigns.
Key Services: Public Relations, Cause Marketing, Strategic Collaborations & Partnerships, Social Media Management, Event Planning, Media Coaching
Industries Served: Nonprofit, Small Business, Corporate Enterprise
Notable Clients:
Locations: Atlanta
Pricing: Quote-based
Great For: Brands that need earned media coverage
Website: Atlanta Cause Marketing & PR Inc.
Quick Comparison Table
| Agency | Key Specialty | Starting Price | Best For |
|---|---|---|---|
| 1. Web Tonic | Full-Service Performance Marketing | USD $3,000/mo | Mid-market to Enterprise |
| 2. Axia Public Relations | Public relations and media relations | Quote-based | Brands that need earned media coverage |
| 3. Cookerly Public Relations | Public relations and media relations | Quote-based | Brands that need earned media coverage |
| 4. Trevelino/Keller | Public relations and media relations | Quote-based | Brands that need earned media coverage |
| 5. PRecise Communications | Public relations and media relations | Quote-based | Brands that need earned media coverage |
| 6. The Burnette Agency | Public relations and media relations | Quote-based | Brands that need earned media coverage |
| 7. Jackson Spalding | Public relations and media relations | Quote-based | Brands that need earned media coverage |
| 8. The Wilbert Group | Public relations and media relations | Quote-based | Brands that need earned media coverage |
| 9. Synergy Public Relations Services | Public relations and media relations | Quote-based | Brands that need earned media coverage |
| 10. ExV Agency | Public relations and media relations | Quote-based | Brands that need earned media coverage |
| 11. M-Squared PR | Public relations and media relations | Quote-based | Brands that need earned media coverage |
| 12. Atlanta Cause Marketing & PR Inc. | Public relations and media relations | Quote-based | Brands that need earned media coverage |
Frequently Asked Questions
What does a public relations agency do that a Atlanta marketing agency does not?
It works through people it does not control. A paid team buys placement and can guarantee it; a PR team persuades an editor, producer or podcast host to run a story for free, which means the pitch has to be genuinely interesting to that outlet's readers. The deliverable is a conversation, a relationship and a piece of coverage you cannot buy back if it goes wrong.
How should I judge a PR agency before I hire one?
Ask for the last three placements they secured for a client your size, in outlets you recognise, with dates. Then ask who wrote the pitch and who will write yours. Agencies win business with senior people and staff accounts with junior ones, so the honest question is which named person is on your account and how many other clients that person carries.
Which of these firms can I verify before a call?
Eight of the eleven. Axia Public Relations names Foundation Financial Group and VOICE Today, Cookerly Public Relations names Mercedes-Benz and McDonald's, and Trevelino/Keller names Carvana and Interface. The rest name nobody publicly, which in PR is often a client confidentiality clause rather than evasion. Move the burden to the call: ask for one client in your category, the outlets they landed, and what they pitched that did not run.
Why did two quotes for the same brief differ so much?
Because retainer covers different work. Ask whether media list building, spokesperson training, award entries, event support and crisis cover are inside the fee or billed on top, how many pitch hours a month you are buying, and what happens in a month when nothing lands. Those answers usually explain the entire gap.
Does the agency need to be based in Atlanta?
It helps more in PR than in most disciplines, because relationships with local editors, broadcast bookers and event press are built in person. Ten of the eleven publish a Atlanta address and the rest work the market from elsewhere: Axia Public Relations (Jacksonville, Florida). Judge the media relationships and the named account lead before the postcode.
Choosing a Public Relations Partner in Atlanta
Ten of the eleven external firms here publish a Atlanta address, so geography alone will not shorten this list. What separates them is whether coverage is pitched to outlets your buyers actually read or counted in impressions nobody can trace.
Eight credit a client you can check, and not one publishes a fee, so every number you are quoted is quoted against scope. Settle pitch hours, spokesperson time and who owns the media list before you compare two proposals.
The clearest signal of a serious partner is how they talk about the story that did not run. Ask what they pitched last quarter that was rejected, why, and what they changed afterwards, because a firm that only reports wins is reporting half the work.
Whichever way the brief lands, keep the story, the assets and the reporting answerable to one owner, because coverage that nobody connects to pipeline tends to be renewed on faith rather than evidence. If you would rather have the demand plan, the assets a story needs and the reporting behind it owned by one team, read our latest analysis or see how we work in Atlanta.
