Table of contents
How we vet every listicle
Every agency featured on Web Tonic passes our 84-point editorial review before a single listicle goes live. This is how we vet each pick:
Verified client outcomes: We require real case studies with measurable KPIs — revenue, ROAS, CPA, retention — tied to the exact category being ranked. No cherry-picked wins, no unverifiable numbers.
Independent reputation: We cross-check Clutch, Google, G2, and Trustpilot ratings, and screen for review-bombing or suspicious patterns. Only operators with a consistent, verifiable track record make the cut.
Beyond that, every listing goes through a quarterly re-audit. We check 84 criteria across 6 pillars to make sure it still holds up — here are some of the checks we run:
A packaging design agency decides what a product looks like at the moment of purchase: structure and format, brand and claim hierarchy on the surface, then print-ready artwork a printer can run without guessing. In New York the field splits between industrial design firms that engineer the pack and brand studios that own the surface and the identity around it.
We checked 16 external New York studios plus our own team on evidenced packaging work, head offices read off their own sites, publicly named clients and published pricing. 12 confirm a New York base, 12 name clients, none prints a rate.
How many of these studios are headquartered in New York?
12 of the 16 external studios confirm a New York head office on their own site, and 4 work the market from elsewhere or publish no address. 12 name client work publicly, and none publishes a rate.
1. Web Tonic
About: Web Tonic designs packaging as the last conversion surface a buyer meets, so shelf legibility, claim hierarchy and the identity work our brand and logo design team owns are settled before any dieline is drawn. Structure, artwork and print specification are handled with the retailer and the printer in the room, and launch performance is read back through data intelligence reporting alongside the creative a launch needs, for brands in New York and beyond
Key Services: Growth Marketing, Paid Social, PPC, Meta Ads, SEO, Google Ads, Snapchat Ads, Amazon Ads, Reddit Ads, TikTok Ads, TikTok Shop, GEO-AEO, Webflow Design, Shopify Design, WordPress Design, UGC, Social Media Management, Pay Per Click Management, Marketing Analytics, Analytics Implementation & CDPs, Performance Branding, Performance 360° Audit, Programmatic Ads, OOH Ads, HR Marketing
Industries Served: eCommerce, SaaS, B2B, Construction Professionals, Home Services, SMEs, Health Spa & Wellness, Retail, Legal & Judicial Services, Food & Beverages, Pets, Fitness, Family & Children, Finance & Insurance, Travel, Non-Profits & Organizations, Furniture & Decoration
Notable Clients: WorldRemit, Jack & Jones, Ardene, L’Oréal, Sendwave, Nestlé, Airbnb. Serve Fortune 500 companies and smaller fast-paced startups.
Locations: HQ in San Francisco with notable offices in New York, Chicago, Miami, Toronto, Montreal, Dubai, Singapore, Sydney and more. Offices on five continents.
Pricing: Starting at USD $3,000 per month. Flexible and scalable plans at any time according to your enterprise needs. Book a call to learn more.
Great For: Mid-market to enterprise-level businesses requiring ongoing, on-tap growth and performance marketing services.
Website: Web Tonic
2. Designity
About: Designity is a Creative-as-a-Service (CaaS) platform founded in 2015 and headquartered in New York City. The company matches businesses with a dedicated, US-based Creative Director and curated teams to deliver over 100 marketing and design services, including packaging and label design. Their model combines month-to-month subscription flexibility with strategic oversight to serve mid-market and enterprise clients.
Key Services: Packaging & Labels, Logo & Branding Design, Website Design & Coding, Graphic Design & Illustration, Copy & Content Writing, Motion Graphics & Video, Digital Marketing
Industries Served: Retail, Manufacturing, Restaurant, Healthcare, SaaS, Finance
Notable Clients: Marriott International, Calendly, Audible, Kung Fu Tea, Oracle
Locations: New York
Pricing: Quote-based
Great For: Brands launching or refreshing retail packaging
Website: Designity
3. DD.NYC®
About: DD.NYC® is a New York City-based digital and creative design agency offering strategic packaging design, branding, and web development services. Their portfolio highlights specialized work across CPG, beauty, wellness, and luxury packaging, blending structural design with visual identity. Headquartered in Manhattan, they serve a wide array of consumer and enterprise brands.
Key Services: Packaging Design, Branding, Web Design, UI/UX Design, Graphic Design, Video Production, 3D & Motion Graphics, Event & Trade Show Design
Industries Served: Consumer Packaged Goods (CPG), Beauty & Personal Care, Food & Beverage, Healthcare & Pharmaceutical, Real Estate, Finance & Tech, Fashion & Apparel, Fitness & Sports
Notable Clients:
Locations: New York
Pricing: Quote-based
Great For: Brands launching or refreshing retail packaging
Website: DD.NYC®
4. Eva Design Agency
About: Eva Design Agency specializes in end-to-end consumer packaged goods (CPG) solutions, offering expertise in packaging systems, dielines, and retail display design. The agency has partnered with major beauty and lifestyle brands like Revlon, Kiehl's, and Elizabeth Arden to bring visual concepts from the retail shelf to digital screens.
Key Services: Packaging Systems, POS/POP Displays, In-Store Signage, Print-Ready Assets, 360° Campaigns, Retail Design, Art Direction
Industries Served: Consumer Packaged Goods (CPG), Food & Beverage, Retail
Notable Clients: Revlon, Almay, Elizabeth Arden, Kiehl's, M·A·C Cosmetics, Sacred Tallow
Locations: New York, New York
Pricing: Quote-based
Great For: Brands launching or refreshing retail packaging
Website: Eva Design Agency
5. Prime Studio™
About: Since 1998, Prime Studio has been crafting innovative product and brand experiences from the heart of New York City. They provide dedicated structural packaging and industrial design services, focusing on sustainable solutions that elevate a product's shelf presence.
Key Services: Industrial Design, Packaging Design, Product Development, Brand Design, Prime Strategy
Industries Served: Consumer Packaged Goods (CPG), Consumer Goods, Startups, Retail
Notable Clients: Harry's, Welly, Cast, Nectar, DORCO, Field Company, Wonderbelly, Stryx, Helmm
Locations: New York, New York
Pricing: Quote-based
Great For: Brands launching or refreshing retail packaging
Website: Prime Studio™
6. BoxesMe
About: BoxesMe provides custom packaging design, production, and printing solutions for a wide variety of industries ranging from cosmetics to food packaging. The company features free design assistance to create custom box structures, templates, and branding mock-ups.
Key Services: Custom Packaging Design, Box Manufacturing, Printing Services, Prototyping
Industries Served: Food and Beverage, Cosmetics and Skincare, Retail, Pharmaceuticals, Cannabis and CBD
Notable Clients:
Locations: New York, New York
Pricing: Quote-based
Great For: Brands launching or refreshing retail packaging
Website: BoxesMe
7. Design Land NYC
About: Design Land NYC is a New York City-based brand identity studio specializing in visual branding, web design, and packaging concept execution. They build comprehensive brand systems and surface designs for clients ranging from growing founders to national retail brands.
Key Services: Brand Identity & Logo Design, Packaging Design, Apparel Design & Tech Packs, Website Design, Pitch Deck & Marketing Creative
Industries Served: Apparel and Fashion, Real Estate, Law, Public Education, Hospitality
Notable Clients: Joe Boxer, Keith Haring, Urban Outfitters
Locations: New York
Pricing: Quote-based
Great For: Brands launching or refreshing retail packaging
Website: Design Land NYC
8. Benard Creative
About: Benard Creative is a creative design and branding agency specializing in luxury packaging design, identity development, and high-end brand advertising. They work with a wide range of global brands across beauty, jewelry, spirits, and consumer goods to curate meaningful consumer relationships.
Key Services: Branding, Creative Direction, Packaging Design, In-Store & Retail, Advertising, Film, Website Design
Industries Served: Luxury Goods, Jewelry, Beauty & Skincare, Food & Beverage, Consumer Packaged Goods
Notable Clients: Tiffany & Co., La Mer, Moët & Chandon, Harry Winston, Disney Fine Jewelry
Locations: Santa Fe, New Mexico
Pricing: Quote-based
Great For: Brands launching or refreshing retail packaging
Website: Benard Creative
9. RoAndCo Studio
About: RoAndCo Studio is a design-focused branding and creative agency based in New York and Los Angeles. They offer full-service creative solutions including brand strategy, brand identity, website design, and packaging design.
Key Services: Brand Strategy, Brand Identity Design, Packaging Design, Web Design, Art Direction, Print Design
Industries Served: Beauty, Wellness, Fashion, Lifestyle, Consumer Goods
Notable Clients: Prose, Kin Euphorics, Herbivore Botanicals, Tata Harper, Loeffler Randall
Locations: New York
Pricing: Quote-based
Great For: Brands launching or refreshing retail packaging
Website: RoAndCo Studio
10. The Working Assembly
About: The Working Assembly is an independent branding and creative agency headquartered in New York, NY. They provide end-to-end brand building, integrating strategic foundations, visual identity, packaging, and content production for companies ranging from early-stage startups to global brands.
Key Services: Branding, Packaging Design, Visual Identity, Strategy, Creative Production, Experiential & Environments, Social Content
Industries Served: CPG, Health & Wellness, Fashion & Beauty, Food & Beverage, Startups
Notable Clients: Sweet Nothings, Spindrift, Zola, Sage + Sound, Pásame
Locations: New York
Pricing: Quote-based
Great For: Brands launching or refreshing retail packaging
Website: The Working Assembly
11. Base Design
About: Base Design is an international network of creative studios with locations including New York and Brussels that builds brands with cultural impact. They specialize in brand strategy, identity systems, packaging, and digital experiences for global clients ranging from cultural institutions to commercial enterprises.
Key Services: Branding, Brand Strategy, Identity Systems, Packaging Design, Digital Experience, Naming & Copywriting, Environment & Signage
Industries Served: Fashion & Beauty, Arts & Culture, Food & Beverage, Corporate, Non-profit, Retail, Health
Notable Clients: Apple, Uniqlo, Uber, Birkenstock, DoorDash, The Museum of Modern Art (MoMA)
Locations: Brussels, Belgium
Pricing: Quote-based
Great For: Brands launching or refreshing retail packaging
Website: Base Design
12. Imagemme
About: Imagemme is a brand innovation lab and design studio located in New York City. Their team specializes in crafting meaningful packaging design, brand strategy, and product development for startups and global brands.
Key Services: Packaging Design, Branding and Identity Design, Product Design, Web Design, UX/UI Design
Industries Served: Consumer Packaged Goods, Beauty & Personal Care, Consumer Technology
Notable Clients:
Locations: New York
Pricing: Quote-based
Great For: Brands launching or refreshing retail packaging
Website: Imagemme
13. Darling Agency
About: Darling Agency is an independent design and marketing agency born in New York City that offers comprehensive creative development services including packaging design, campaign development, and brand strategy. Their team provides a collaborative, high-touch workshop approach focused on building distinctive brand stories and physical touchpoints.
Key Services: Packaging Design, Advertising, Brand Architecture, Naming & Identity, Web Design, Content & Launch
Industries Served: Consumer Goods, Food & Beverage, Retail
Notable Clients: Whole Foods
Locations: New York
Pricing: Quote-based
Great For: Brands launching or refreshing retail packaging
Website: Darling Agency
14. Herefor Studio
About: Herefor Studio is a branding and packaging design studio with creative hubs including Brooklyn, New York. They specialize in building visual identities through print, packaging, and digital mediums to help companies create memorable brand experiences.
Key Services: Branding, Packaging Design, Visual Identity, Website Design, Illustration, Brand Strategy
Industries Served: Food and Beverage, Consumer Packaged Goods (CPG), Health and Wellness, Household Products
Notable Clients: Yoi, Reel, Core & Rind, Native Pet, Heydoh
Locations: Brooklyn, New York
Pricing: Quote-based
Great For: Brands launching or refreshing retail packaging
Website: Herefor Studio
15. Think Big Design Group LLC
About: Think Big Design Group is a creative agency based in Soho, New York, specializing in brand experiences, packaging design, and graphic design. Their multidisciplinary team works with clients across health, hospitality, food, fashion, and fitness industries.
Key Services: Packaging Design, Branding, Logo Design, Web Design, Editorial Design, Art Direction, Presentation Design
Industries Served: Beauty, Health, Food, Fashion, Fitness
Notable Clients:
Locations: New York
Pricing: Quote-based
Great For: Brands launching or refreshing retail packaging
Website: Think Big Design Group LLC
16. Squat New York
About: Squat New York is a digital creative and branding agency that produces highly visible and appealing packaging designs meant to make product unveiling a meaningful experience. They coordinate strategic systems to prepare products for the market by evaluating current trends, graphics, typefaces, materials, printing techniques, and finishes.
Key Services: Branding & Positioning, Graphic Design, Web Design, Packaging Design, Motion Graphics, Marketing & Advertising
Industries Served: Real Estate, Food & Beverage, Fashion & Lifestyle, Technology
Notable Clients: Jorny, Chapter, Ideal Protein, Pereg Flour, WeWork, Selina
Locations: New York
Pricing: Quote-based
Great For: Brands launching or refreshing retail packaging
Website: Squat New York
17. Thinkpackage
About: Thinkpackage is a New York-based structural packaging agency founded in 2003 that delivers custom packaging solutions, integrating design, production, logistics, and inventory management. The firm guides clients from initial concept and structural design through to nationwide distribution and integrated fulfillment services.
Key Services: Structural & Graphic Design, Custom Packaging Production, Distribution & Inventory Management, Fulfillment & 3PL Services
Industries Served: Retail, Food & Hospitality, Ecommerce, Consumer Goods
Notable Clients: Lodi, Maison Kayser, Journelle
Locations: New York
Pricing: Quote-based
Great For: Brands launching or refreshing retail packaging
Website: Thinkpackage
Quick Comparison Table
| Agency | Key Specialty | Starting Price | Best For |
|---|---|---|---|
| 1. Web Tonic | Full-Service Performance Marketing | USD $3,000/mo | Mid-market to Enterprise |
| 2. Designity | Packaging design | Quote-based | Brands launching or refreshing retail packaging |
| 3. DD.NYC® | Packaging design | Quote-based | Brands launching or refreshing retail packaging |
| 4. Eva Design Agency | Packaging design | Quote-based | Brands launching or refreshing retail packaging |
| 5. Prime Studio™ | Packaging design | Quote-based | Brands launching or refreshing retail packaging |
| 6. BoxesMe | Packaging design | Quote-based | Brands launching or refreshing retail packaging |
| 7. Design Land NYC | Packaging design | Quote-based | Brands launching or refreshing retail packaging |
| 8. Benard Creative | Packaging design | Quote-based | Brands launching or refreshing retail packaging |
| 9. RoAndCo Studio | Packaging design | Quote-based | Brands launching or refreshing retail packaging |
| 10. The Working Assembly | Packaging design | Quote-based | Brands launching or refreshing retail packaging |
| 11. Base Design | Packaging design | Quote-based | Brands launching or refreshing retail packaging |
| 12. Imagemme | Packaging design | Quote-based | Brands launching or refreshing retail packaging |
| 13. Darling Agency | Packaging design | Quote-based | Brands launching or refreshing retail packaging |
| 14. Herefor Studio | Packaging design | Quote-based | Brands launching or refreshing retail packaging |
| 15. Think Big Design Group LLC | Packaging design | Quote-based | Brands launching or refreshing retail packaging |
| 16. Squat New York | Packaging design | Quote-based | Brands launching or refreshing retail packaging |
| 17. Thinkpackage | Packaging design | Quote-based | Brands launching or refreshing retail packaging |
Frequently Asked Questions
What does a New York packaging design agency actually deliver?
The deliverable is rarely one file. It usually runs from category and shelf research, through brand and claim hierarchy, into structural format choice, then surface artwork, then print-ready mechanicals checked against the printer's specification. Some studios here also handle photography, retail displays and sustainability substitutions, while others stop at artwork and hand production to your printer.
Are all 16 of these studios based in New York?
12 of the 16 external studios confirm a New York head office on their own site. The remaining 4 either run the market from another base or publish no address at all, and we say which on each entry. That matters less for artwork rounds than for press checks and store audits, so ask who physically attends a print run.
Should structure and graphics come from the same studio?
Not necessarily. Structural engineering, tooling and dieline work is closer to industrial design, while surface artwork is brand work, and only some studios do both credibly in-house. The risk in splitting them is that nobody owns the moment where a beautiful layout meets a substrate that will not hold it, so name that owner in the contract.
What should a packaging quote spell out?
Number of concepts, SKU count and how variants are priced, revision rounds, who supplies dielines, whether prepress, colour separations and press approval are included, photography and retouching, and who owns the working files at the end. None of the 16 studios here publishes a rate, so ask for those lines separately rather than one bundled figure.
How do I judge a packaging portfolio honestly?
Look for launched packs rather than renders, in your category and at your production scale, and ask what changed between the concept shown and what shipped. 12 of the studios listed name clients publicly, so ask the rest for two launched examples and the retailer or printer involved, then check the pack still exists on shelf.
Choosing a Packaging Design Partner in New York
Start with the address. Of the 16 external studios here, 12 confirm a New York head office on their own site and 4 either work the market from another base or publish no address, which we say on their entries instead of dropping them. Four are outside the city or publish no address, including studios in Brussels, Santa Fe and Brooklyn, each named on its entry.
Separate graphics from structure. Surface artwork, structural engineering and print-ready production are three different bills, and a studio strong on identity may still hand the dieline and the prepress to someone else, so ask who does each part and who signs off the press check.
Ask for shelf proof. 12 of these studios name clients publicly and none publishes a rate, so compare launched packs you can find in a store, category experience in your aisle, and whether the artwork files and mechanicals stay yours.
Design for the sale, not the portfolio. Agree how the pack will be judged after launch, then read our latest analysis, see how we run performance creative for brands in New York, or tell us what you are launching.
