Table of contents
How we vet every listicle
Every agency featured on Web Tonic passes our 84-point editorial review before a single listicle goes live. This is how we vet each pick:
Verified client outcomes: We require real case studies with measurable KPIs — revenue, ROAS, CPA, retention — tied to the exact category being ranked. No cherry-picked wins, no unverifiable numbers.
Independent reputation: We cross-check Clutch, Google, G2, and Trustpilot ratings, and screen for review-bombing or suspicious patterns. Only operators with a consistent, verifiable track record make the cut.
Beyond that, every listing goes through a quarterly re-audit. We check 84 criteria across 6 pillars to make sure it still holds up — here are some of the checks we run:
An out-of-home advertising tool is software for planning, buying, running or verifying advertising on physical screens and billboards rather than on a feed. The category splits by who you are. Media owners run networks on content management and inventory platforms; advertisers reach those screens through demand-side platforms and self-serve marketplaces; supply-side platforms and exchanges connect the two programmatically; and a separate measurement tier estimates who was exposed and whether an ad actually played.
We compared 20 entries across those four roles. Pricing disclosure is unusually thin here: only five of the 19 external tools publish a rate, and eight name customers publicly.
Which out-of-home tool does an advertiser actually need?
Usually two, not one. A buying route such as Adomni, AdQuick, Youdooh, StackAdapt, Displayce or Eskimi to book screens, plus an independent measurement or verification layer such as Reveal, StreetMetrics, Veridooh, UniLIVE or Confirm to prove delivery.
1. Vistar Media
About: Vistar Media is a programmatic digital out-of-home marketplace and ad server that connects media buyers to a global network of digital screens across retail, transit and street locations. Its Deals API integrates directly with major demand-side platforms such as Google DV360 and The Trade Desk, and its Ad Server and Cortex software power dynamic, data-triggered creative for advertisers. Published case studies name Levi's, Samsung, Kia, American Airlines and Carl's Jr as brands that ran measured DOOH campaigns through the platform.
Key Services: Programmatic DOOH marketplace, Ad server and dynamic creative optimization, DSP integrations including Google DV360 and The Trade Desk, Audience and location targeting, Self-service and managed buying options, Campaign measurement and attribution reporting
Industries Served: Retail and quick-service brands, Automotive marketers, Consumer packaged goods, Media and advertising agencies, Travel and airline brands
Notable Clients: Levi's, Samsung, Kia, American Airlines, Carl's Jr
Locations: New York, United States, Chicago, United States
Pricing: No public rate card; quoted per screen and campaign scope
Great For: Media agencies running national DOOH, Brands testing data-driven screen buys, Programmatic traders using DV360 or The Trade Desk
Website: Vistar Media
2. Web Tonic
About: Web Tonic is not a screen network or a booking engine, it is the team that decides which screens are worth buying and then proves they ran: the audience case, the deal route, the creative, and the verification that catches a dark screen nobody reported. We choose the demand-side, supply-side and measurement layers against your market and budget rather than screen counts, then judge the buy on attributed visits instead of impressions delivered. The same team runs the paid search programme that captures the demand outdoor creates, the creative production behind the artwork and the measurement layer tying it together.
Key Services: Growth Marketing, Paid Social, PPC, Meta Ads, SEO, Google Ads, Snapchat Ads, Amazon Ads, Reddit Ads, TikTok Ads, TikTok Shop, GEO-AEO, Webflow Design, Shopify Design, WordPress Design, UGC, Social Media Management, Pay Per Click Management, Marketing Analytics, Analytics Implementation & CDPs, Performance Branding, Performance 360° Audit, Programmatic Ads, OOH Ads, HR Marketing
Industries Served: eCommerce, SaaS, B2B, Construction Professionals, Home Services, SMEs, Health Spa & Wellness, Retail, Legal & Judicial Services, Food & Beverages, Pets, Fitness, Family & Children, Finance & Insurance, Travel, Non-Profits & Organizations, Furniture & Decoration
Notable Clients: WorldRemit, Jack & Jones, Ardene, L'Oréal, Sendwave, Nestlé, Airbnb. Serve Fortune 500 companies and smaller fast-paced startups.
Locations: HQ in San Francisco with notable offices in New York, Chicago, Miami, Toronto, Montreal, Dubai, Singapore, Sydney and more. Offices on five continents.
Pricing: Starting at USD $3,000 per month. Flexible and scalable plans at any time according to your enterprise needs. Book a call to learn more.
Great For: Mid-market to enterprise-level businesses requiring ongoing, on-tap growth and performance marketing services.
Website: Web Tonic
3. Broadsign
About: Broadsign is a digital signage content and network management platform built for out-of-home media owners running large screen networks. Its Broadsign Control product manages content scheduling, screen monitoring and programmatic revenue across static and digital inventory, and the acquired Ayuda business adds inventory, proposal and invoicing tools for combined static plus digital sales teams. It publishes named partner case studies such as Getica OOH and Ströer, and offers tiered plans covering content and network management through to full programmatic transaction support.
Key Services: Content and network management for screen fleets, Live screen monitoring and remote troubleshooting, Programmatic SSP integration including Place Exchange, Rate card and package management, Inventory, proposal and invoicing tools through Ayuda, Retail media network enablement
Industries Served: DOOH media owners and networks, Retail media operators, Transit and street furniture operators, Shopping mall and airport networks, Advertising sales teams at signage operators
Notable Clients: Getica OOH, Ströer, Branded Cities
Locations: Montreal, Canada, New York, United States
Pricing: No public rate card; quoted per network size and modules
Great For: Media owners managing large digital screen networks, Retail media teams launching in-store networks, Static-and-digital OOH sales operations
Website: Broadsign
4. Perion (DOOH, formerly Hivestack)
About: Perion's DOOH offering is the direct successor to Hivestack, whose brand was formally retired and folded into the Perion One architecture in 2025 while keeping the same demand-side, supply-side and ad server technology stack. The unified stack lets media owners run programmatic and directly sold DOOH revenue side by side, and Perion has since layered on an AI DOOH planning agent and real-time product feeds for local pricing and inventory in creative. Its DSP connects to pre-built deal IDs across The Trade Desk, Google DV360 and Amazon DSP.
Key Services: DSP, SSP and ad server for DOOH in one stack, AI agent for DOOH campaign planning, Real-time product feed injection into creative, Pre-built programmatic deal IDs across major DSPs, Header bidding for media owners, Unified retail media and DOOH activation
Industries Served: DOOH media owners, Retail media networks, Performance and brand marketers, Media agencies buying programmatic screens, CTV and open web advertisers extending to DOOH
Notable Clients: Not publicly named — logos are not published
Locations: New York, United States, Tel Aviv, Israel
Pricing: No public rate card; quoted per scope
Great For: Media owners consolidating DSP, SSP and ad serving, Buyers needing pre-built deal IDs on major DSPs, Teams wanting AI-assisted DOOH planning
Website: Perion (DOOH, formerly Hivestack)
5. Place Exchange
About: Place Exchange is a programmatic out-of-home supply-side platform and exchange that connects DOOH media owners to demand from major DSPs including Google DV360 and The Trade Desk. It publishes its bidding methodology openly, disclosing floor prices, deal economics and the buyer bid on every transaction rather than bundling publisher inventory. Broadsign's platform documentation lists Place Exchange as an integrated SSP for its media owner customers, evidencing real production use.
Key Services: Programmatic OOH exchange and SSP, Private marketplace and open auction deal management, Video and non-standard DOOH format support, Transparent floor pricing and bid disclosure, DSP integrations across major buying platforms, Publisher portal for deal tracking
Industries Served: DOOH media owners, Transit and street furniture networks, Retail media operators, Programmatic trading desks, Media agencies
Notable Clients: Not publicly named — logos are not published
Locations: New York, United States, London, United Kingdom
Pricing: No public rate card; quoted per publisher and deal type
Great For: Media owners seeking transparent programmatic yield, Trading desks buying OOH alongside display and video, Publishers wanting disclosed bid economics
Website: Place Exchange
6. VIOOH
About: VIOOH is a global supply-side platform for premium digital out-of-home, launched in 2018 and headquartered in London, connecting media owners to more than 35 demand-side platforms. Its Trading Manager and OOH planner products give media owners new to programmatic trading a route to guaranteed, preferred and open-auction deals, and its own State of the Nation research is cited across the industry as a benchmark for programmatic DOOH adoption. VIOOH publishes client testimonials from media owners describing the platform and support team directly.
Key Services: DOOH supply-side platform and trading manager, OOH audience and campaign planner, Guaranteed, preferred and open auction deal types, Yield optimization tools for media owners, DMP and first-party audience segment integration, Industry benchmark research on programmatic adoption
Industries Served: Premium DOOH media owners, Transit and airport advertising operators, Global media agencies, Retail and out-of-home networks, Programmatic ad tech partners
Notable Clients: Not publicly named — logos are not published
Locations: London, United Kingdom, New York, United States
Pricing: No public rate card; quoted per media owner and market
Great For: Premium media owners entering programmatic trading, Global agencies buying across multiple SSPs, Teams needing OOH-specific reach planning
Website: VIOOH
7. StackAdapt
About: StackAdapt is a multichannel demand-side platform whose DOOH product, upgraded in late 2025 with a map-first planning interface, is the only major DSP offering Programmatic Guaranteed inventory access through both Broadsign and Vistar Media in a single workflow. Buyers can view real-time screen availability on a map, apply audience and dayparting filters, and combine DOOH with the platform's other channels for cross-channel reporting. StackAdapt describes itself as serving a diverse range of self-serve small business and enterprise customers across verticals such as healthcare, travel and e-commerce.
Key Services: Map-first DOOH screen planning, Dual Programmatic Guaranteed access via Broadsign and Vistar, Self-serve campaign builder with dayparting, Foot traffic and location-based attribution, Cross-channel reporting with display and native, DOOH certification training academy
Industries Served: B2B marketers, Healthcare advertisers, Travel brands, E-commerce and retail, Media agencies running omnichannel plans
Notable Clients: Not publicly named — logos are not published
Locations: Toronto, Canada, London, United Kingdom
Pricing: No public rate card; quoted per campaign spend
Great For: Agencies buying DOOH alongside display and native, Teams wanting dual PG access to two major supply sources, Self-serve buyers new to programmatic OOH
Website: StackAdapt
8. Displayce
About: Displayce is a specialist programmatic DOOH platform founded in Bordeaux in 2014, majority owned by JCDecaux since 2022, with offices across eight countries. Its AI-driven media buying tools connect advertisers to media owners such as JCDecaux, Clear Channel and Ströer through SSPs including VIOOH and Broadsign, and it publishes named campaign case studies for brands such as Sofitel and Ambipar. The platform also supports first-party data activation, evidenced by its published integration with Prisma Media's audience segments.
Key Services: AI-assisted programmatic DOOH media buying, Multi-SSP access across VIOOH and Broadsign, First-party audience data activation, Cross-market campaign centralization, Discounted and exclusive CPM deal access, Campaign performance reporting
Industries Served: Luxury and hospitality brands, Global consumer brands, Media and creative agencies, Multinational advertisers running cross-market plans, Retail and CPG marketers
Notable Clients: Sofitel, Ambipar, Values.media, Prisma Media
Locations: Bordeaux, France, London, United Kingdom
Pricing: No public rate card; quoted per campaign scope
Great For: Global brands running multi-market DOOH, Agencies wanting a single multi-SSP buying layer, Advertisers activating first-party audience data on screens
Website: Displayce
9. Eskimi DOOH
About: Eskimi DOOH is the programmatic out-of-home product from Eskimi, an adtech company running display and video exchange infrastructure since 2012 and now covering more than 78 markets with over 2 million screens on a live map. Buyers filter screens by venue, country and audience, forecast reach with an AI-assisted planner, and see transparent floor CPMs published per market with no hidden margin. The platform shares its exchange integrations and audience data with Eskimi's existing display and video business, giving media owners access to demand that already buys other formats.
Key Services: Live map of 2 million-plus screens with filters, AI-assisted reach and budget planner, Transparent published floor CPM by market, Branded PDF plan export, Publisher-side transparent pricing tools, Shared exchange integrations with display and video
Industries Served: Regional and multinational brands, Media agencies buying across formats, DOOH media owners seeking new demand, Performance marketers testing OOH, Programmatic traders expanding into screens
Notable Clients: Not publicly named — logos are not published
Locations: Vilnius, Lithuania, Warsaw, Poland
Pricing: Published floor CPMs by market, from about USD $1 per market
Great For: Advertisers wanting visible floor pricing before buying, Media owners seeking new cross-format demand, Regional brands testing DOOH across 78 markets
Website: Eskimi DOOH
10. Adomni
About: Adomni is a self-service DOOH and video advertising marketplace that lets marketers build and launch campaigns online, view targetable screen locations and CPM pricing on an interactive map, and pay by credit card without a sales call. It published a client success story showing Mucinex driving a 3.4 times higher web visit rate through combined CTV and DOOH exposure, and its help center discloses that larger managed campaigns carry a published minimum budget. Adomni layers an AI planning assistant, branded Jeen AI, on top of the self-serve booking flow.
Key Services: Self-serve online campaign builder, Interactive screen location map with CPM pricing, Credit card payment for small campaigns, AI-assisted campaign planning through Jeen AI, Mobile device exposure tracking for CTV retargeting, Content mock-up generator
Industries Served: Small and midsize businesses, Local and regional retailers, Consumer health and CPG brands, Marketers new to out-of-home, Franchise and multi-location businesses
Notable Clients: Mucinex
Locations: Las Vegas, United States, Los Angeles, United States
Pricing: Self-serve CPM booking with credit card, larger managed campaigns from a published minimum budget
Great For: Small businesses buying their first DOOH, Local retailers wanting credit-card self-serve, Brands wanting DOOH-to-CTV audience retargeting
Website: Adomni
11. Youdooh
About: Youdooh is a self-serve digital out-of-home planning and buying platform founded in 2024 by former agency executives Richard Pook and Bram Stevens, operating across Australia, New Zealand and the Middle East with over 25,000 connected screens. It lets advertisers go from campaign brief to an executable plan in minutes, describing the goal as making outdoor advertising as easy to book as Meta or Google ads. Youdooh publishes named case studies such as Ray White and offers advanced billing settings for agencies and enterprise advertisers.
Key Services: Self-serve DOOH campaign booking, Flexible ad scheduling and dayparting, 25,000-plus connected screen network access, Advanced billing for agencies and enterprise buyers, Campaign brief to plan automation, Cost and spend transparency dashboard
Industries Served: Small and medium businesses, Media agencies in Australia and New Zealand, Enterprise advertisers, Real estate marketers, Retail and hospitality brands
Notable Clients: Ray White
Locations: Auckland, New Zealand, Sydney, Australia
Pricing: No public rate card; self-serve online booking with published campaign minimums by market
Great For: SMBs booking their first outdoor campaign, ANZ and Middle East agencies wanting fast turnaround, Enterprise advertisers needing flexible billing
Website: Youdooh
12. Reveal (Mira)
About: Reveal Mobile operates the self-serve OOH measurement platform built on its acquired Mira mobile-location intelligence technology, computing device exposure to static, digital and moving out-of-home units and joining that data to a persistent panel of more than 60 million United States devices. Its Mira Console offers in-stride reporting and API access so agencies and platforms can build their own attribution dashboards on top of Reveal's exposure data. Reveal states it has measured moving and stationary media since 2017 and is trusted by direct buyers and programmatic platforms.
Key Services: Self-serve OOH exposure measurement, Store visit and app-install attribution, Support for static, digital and moving OOH, API-driven data access for ad tech platforms, 60 million-plus device panel in the United States, In-stride campaign reporting
Industries Served: OOH media owners, Programmatic DSPs and SSPs, Media agencies proving campaign lift, Brand marketers measuring foot traffic, Ad tech platforms building proprietary analytics
Notable Clients: Lyft
Locations: Raleigh, United States, New York, United States
Pricing: No public rate card; quoted per campaign volume
Great For: Media owners needing independent exposure data, Agencies proving OOH drove store visits, Ad tech platforms building on raw measurement APIs
Website: Reveal (Mira)
13. StreetMetrics
About: StreetMetrics is an OOH measurement, planning and attribution platform focused on moving out-of-home, using mobility signals to forecast reach before a campaign, verify delivery during it and connect exposure to website visits, app opens and in-store lift afterward. Its Intelligence Tool includes AI-powered planning and a SmartSearch feature that surfaces unit-level performance data ahead of an RFP, and OUTFRONT's own audience measurement page describes StreetMetrics as an independent third-party provider dedicated to the moving OOH industry. It also offers brand lift studies through partnerships with ABCS Insights and Happydemics.
Key Services: AI-powered OOH campaign planning and SmartSearch, Delivery verification against booked media plans, Website, app and in-store lift attribution, Brand lift studies through partner panels, Unit-level performance benchmarking, RFP response data for media owners
Industries Served: Moving OOH and transit media operators, Media agencies buying out-of-home, Brand marketers running national campaigns, OOH media owners responding to RFPs, Retargeting and performance marketing teams
Notable Clients: Adkom, OUTFRONT Media
Locations: Birmingham, United States, Homewood, United States
Pricing: No public rate card; quoted per study and campaign
Great For: Transit and moving OOH operators, Agencies defending OOH budgets with data, Brands wanting website and store visit attribution
Website: StreetMetrics
14. Skykit
About: Skykit is a digital signage platform whose Ad Networks and DOOH solution is a named product line for turning managed displays into revenue-generating advertising screens, supporting programmatic advertising, exchanges and proof-of-play reporting with a stated 99.99% uptime target. Published pricing starts at $16.50 per display per month, with enterprise ad-network tiers quoted separately. Skykit differentiates on hardware-agnostic device management combined with the advertising layer, rather than treating ads as an afterthought to internal signage.
Key Services: Programmatic advertising exchange integration, Proof-of-play reporting for ad networks, Hardware-agnostic device and screen management, Content scheduling and remote monitoring, 99.99 percent uptime SLA for ad networks, Enterprise dashboard connections with SSO
Industries Served: Retail media networks, Shopping mall and venue operators, Digital signage resellers building ad networks, Restaurant and QSR menu board operators, Corporate and enterprise signage teams
Notable Clients: Not publicly named — logos are not published
Locations: Minnetonka, United States
Pricing: From USD $16.50 per display per month, enterprise ad-network tiers quoted separately
Great For: Retail media teams launching a screen network, Venues wanting proof-of-play accountability, Operators needing hardware-agnostic device fleets
Website: Skykit
15. NoviSign
About: NoviSign is a digital signage software platform with a named Digital Signage Advertising Network solution built for operators who want to create recurring ad revenue from managed screens, covering ad slideshow uploads through to full multi-location ad network management. Published pricing runs from about $18 to $30 per screen per month depending on plan and billing term, and the company markets exclusive multi-location pricing plans specifically for advertising network scale. It supports ChromeOS players, widening deployment options for ad network operators.
Key Services: Dedicated advertising network management module, Multi-location scalable pricing plans, Ad slideshow and playlist scheduling, Remote screen monitoring and offline capability, ChromeOS and hardware player support, Widget and template library for signage content
Industries Served: Retail and shopping center advertising networks, Restaurant menu board and QSR chains, Real estate and property signage, Reseller and integrator partners, Venue and hospitality ad networks
Notable Clients: Not publicly named — logos are not published
Locations: Tel Aviv, Israel, New York, United States
Pricing: From about USD $18 to $30 per screen per month, billed annually
Great For: Signage operators launching an ad network, Multi-location retail brands monetizing screens, Resellers building white-label ad networks
Website: NoviSign
16. AdQuick
About: AdQuick's self-serve Programmatic DOOH DSP is a distinct software product, separate from its managed agency services, that lets advertisers plan, launch and optimize programmatic out-of-home campaigns directly in a browser with a published $5,000 minimum and no ongoing subscription fee. The platform also offers OOH measurement and attribution reporting, including device passback, search lift and brand lift tied to booked campaigns. AdQuick states it gives agencies full self-serve access to inventory, the DSP and measurement tools on one platform, positioning the DSP as the software layer underneath its broader intelligence platform.
Key Services: Self-serve programmatic DOOH DSP, Real-time budget allocation and optimization, $5,000 minimum, no-subscription self-serve entry, Device passback and search lift measurement, Brand lift and causal lift reporting, Media owner inventory listing and response tools
Industries Served: Performance marketers testing programmatic OOH, Agencies wanting self-serve DSP access, Brands needing attribution tied to bookings, Media owners listing inventory for demand, Growth teams running smaller test budgets
Notable Clients: Not publicly named — logos are not published
Locations: New York, United States, Los Angeles, United States
Pricing: Self-serve DSP from a $5,000 campaign minimum, no subscription
Great For: Performance teams testing programmatic OOH with a small budget, Agencies wanting attribution bundled with the DSP, Media owners seeking new self-serve demand
Website: AdQuick
17. UniLED Software (UniLIVE)
About: UniLED Software's UniLIVE platform is a third-party DOOH verification and content delivery tool that streams playback data independently of a media owner's own content management system, and the company states it has tracked more than 100 billion impressions across 1,300-plus brands and 10,000-plus campaigns. Recent partnership announcements with Kochava and AdMOTO show the verified delivery data being joined with mobile exposure and conversion tracking for full-funnel measurement. UniLIVE won a Vendor of the Year award in the DOOH category, cited on its own site as third-party recognition of the platform.
Key Services: Independent third-party proof-of-play verification, Real-time content delivery streaming, Over 100 billion tracked impressions to date, Integration partnerships for cross-channel attribution, Brand and agency reporting dashboards, Mobile DOOH verification with network partners
Industries Served: DOOH media owners and networks, Media agencies auditing campaign delivery, Mobile and moving DOOH operators, Advertisers requiring independent proof, Ad tech platforms adding verification layers
Notable Clients: Extreme Reach, MX (Media Exchange)
Locations: London, United Kingdom, New York, United States
Pricing: No public rate card; quoted per campaign volume
Great For: Agencies needing independent delivery proof, Media owners differentiating on verified inventory, Mobile DOOH networks adding third-party audits
Website: UniLED Software (UniLIVE)
18. Veridooh
About: Veridooh is an independent DOOH verification platform built around its patented SmartCreative technology, which collects data at the individual ad play level rather than relying on figures supplied by media owners or their content management systems. The company markets itself as a single ecosystem connecting campaign automation, reporting and intelligence for all stakeholders in an OOH transaction, and is a member of the Digital Place-based Advertising Association. Veridooh states it never sells, resells or takes a revenue share of a customer's own ad inventory, positioning its independence as the core differentiator.
Key Services: Patented SmartCreative independent play-level verification, Campaign automation and delivery reporting, Cross-stakeholder intelligence dashboard, No revenue share or inventory resale model, Third-party audit trail for media owners, Membership in Digital Place-based Advertising Association
Industries Served: DOOH media owners, Agencies buying verified inventory, Brands requiring independent proof of delivery, Programmatic buyers auditing campaign quality, Industry associations benchmarking verification standards
Notable Clients: Not publicly named — logos are not published
Locations: Sydney, Australia, London, United Kingdom
Pricing: No public rate card; quoted per campaign scope
Great For: Media owners wanting an independent third party, Agencies auditing programmatic delivery quality, Brands needing play-level proof rather than logs
Website: Veridooh
19. Vojo Media
About: Vojo Media provides real-time proof of display for DOOH, verifying what actually appeared on a screen rather than only confirming that content was dispatched, and states it does not sell, resell or take a revenue share of its customers' inventory. Vojo publishes a clear rate card of about £15 per screen per month on a from-price, 24-month term basis, giving buyers an actual published price rather than a quote-only model. Its site frames the value proposition around stopping silent screen downtime, which it says causes media owners to lose trust and get discounted rather than premium rates.
Key Services: Real-time proof of display, not just proof of dispatch, Screen-level uptime and downtime alerting, Published per-screen monthly rate card, Independent, non-reselling verification model, Fleet-wide monitoring dashboard, Sample and campaign-level verification reports
Industries Served: DOOH media owners, Screen network operators, Agencies auditing delivered impressions, Independent digital signage advertising networks, Media owners defending premium ad rates
Notable Clients: Not publicly named — logos are not published
Locations: Lisburn, United Kingdom
Pricing: From GBP £15 per screen per month, on a 24-month term
Great For: Networks wanting a published, non-quote price, Media owners proving premium rate justification, Operators needing real-time downtime alerts
Website: Vojo Media
20. Confirm
About: Confirm is a DOOH proof-of-play dashboard that brings reporting from multiple media owners together into one holistic view for both advertisers and agencies, so buyers do not have to reconcile separate delivery reports per network. The platform publishes a dedicated Pricing page alongside separate Publishers and Advertisers sections, reflecting a clear two-sided marketplace structure. Confirm markets real-time clarity on ad spend delivery as its core differentiator against fragmented, network-by-network reporting.
Key Services: Unified proof-of-play dashboard across media owners, Real-time campaign delivery clarity, Separate publisher and advertiser reporting views, Published two-sided pricing structure, Campaign-level spend verification, FAQ-documented onboarding for both sides of the market
Industries Served: Media agencies buying across multiple networks, DOOH media owners publishing delivery data, Advertisers auditing spend accountability, Programmatic buyers consolidating reporting, Multi-network campaign operators
Notable Clients: Not publicly named — logos are not published
Locations: Amsterdam, Netherlands
Pricing: No public rate card; published pricing page quoted per scope
Great For: Agencies buying across many media owners at once, Advertisers wanting one consolidated delivery view, Media owners needing a shared reporting standard
Website: Confirm
Quick Comparison Table
| Agency | Key Specialty | Starting Price | Best For |
|---|---|---|---|
| 1. Vistar Media | Programmatic DOOH marketplace and ad server | Quote-based | Programmatic DOOH media buying |
| 2. Web Tonic | Full-Service Performance Marketing | USD $3,000/mo | Mid-market to Enterprise |
| 3. Broadsign | Screen network CMS and programmatic revenue | Quote-based | Digital signage network management |
| 4. Perion (DOOH, formerly Hivestack) | Unified DOOH DSP, SSP, ad server | Quote-based | Full-stack programmatic DOOH |
| 5. Place Exchange | Transparent programmatic DOOH exchange | Quote-based | Programmatic DOOH supply-side trading |
| 6. VIOOH | Premium global DOOH supply-side platform | Quote-based | Premium programmatic DOOH supply |
| 7. StackAdapt | Multichannel DSP with dual-supply DOOH | Quote-based | Cross-channel DSP with DOOH supply |
| 8. Displayce | Multi-SSP programmatic DOOH buying platform | Quote-based | Multi-country programmatic DOOH campaigns |
| 9. Eskimi DOOH | Transparent-pricing programmatic DOOH exchange | From about USD $1 CPM (varies by market) | Transparent multi-market DOOH buying |
| 10. Adomni | Credit-card self-serve DOOH booking | Self-serve, credit card checkout | Small business self-serve DOOH |
| 11. Youdooh | Fast self-serve DOOH booking for SMBs | Self-serve, quote at checkout | Quick self-serve outdoor campaigns |
| 12. Reveal (Mira) | Mobile-location OOH exposure measurement | Quote-based | Self-serve OOH attribution |
| 13. StreetMetrics | Moving OOH measurement and attribution | Quote-based | Transit and mobile OOH attribution |
| 14. Skykit | Ad-network digital signage CMS with proof-of-play | USD $16.50/display/mo | Retail media and ad-network signage |
| 15. NoviSign | Ad-network focused digital signage CMS | USD $18/screen/mo | Multi-location ad-network signage |
| 16. AdQuick | Self-serve programmatic DOOH DSP | USD $5,000 campaign minimum | Self-serve programmatic OOH testing |
| 17. UniLED Software (UniLIVE) | Independent third-party DOOH verification | Quote-based | Third-party DOOH proof-of-play verification |
| 18. Veridooh | Patented play-level DOOH verification | Quote-based | Independent play-level verification |
| 19. Vojo Media | Published-rate real-time proof of display | GBP £15/screen/mo | Screen-level proof of display |
| 20. Confirm | Cross-network DOOH proof-of-play dashboard | Quote-based | Consolidated multi-network reporting |
Frequently Asked Questions
Why do so few OOH tools publish pricing?
Because most of them are marketplaces rather than subscriptions, and the real cost is the media. Vistar Media, Broadsign, Place Exchange, VIOOH, StackAdapt, Displayce, Perion, Veridooh, Confirm, StreetMetrics and Reveal all quote per scope. The exceptions are instructive: Eskimi publishes floor CPMs from roughly one dollar per market, AdQuick states a 5,000 dollar campaign minimum, Skykit charges 16.50 dollars per display a month, NoviSign about 18 dollars per screen and Vojo Media around 15 pounds.
Can a small advertiser buy digital out-of-home without an agency?
Yes, and that is the clearest change in this category. Adomni sells self-serve campaigns with map-based screen selection and credit card checkout, Youdooh takes a brief to an executable plan in minutes across Australia, New Zealand and the Middle East with over 25,000 connected screens, and AdQuick offers browser-based programmatic buying with no subscription fee. The trade-off is that nobody negotiates the site list or the rate for you, so published floor pricing matters more than it looks.
What does OOH measurement actually measure?
Exposure modelled from mobile location data, not viewers counted. Reveal joins device exposure for static, digital and moving units to a panel of more than 60 million United States devices, and StreetMetrics forecasts reach, verifies delivery and connects exposure to site visits, app opens and in-store lift, with OUTFRONT describing it as an independent third-party provider for moving OOH. Adomni's published Mucinex story reports a 3.4 times higher web visit rate from combined connected TV and DOOH exposure.
Is verification a separate purchase from buying?
On any budget worth defending, yes. Veridooh collects data at individual ad-play level rather than trusting a media owner's content management system, UniLED's UniLIVE states it has tracked more than 100 billion impressions across over 1,300 brands, Vojo Media sells real-time proof of display per screen, and Confirm consolidates proof-of-play across multiple media owners into one view. Both Veridooh and Vojo make a point of never reselling or taking a share of the inventory they verify.
What should a media owner run their network on?
A content and inventory platform, which is a different product from anything an advertiser buys. Broadsign Control handles scheduling, screen monitoring and programmatic revenue, with the acquired Ayuda business adding proposals and invoicing for combined static and digital sales, and it publishes partner stories including Getica OOH and Stroer. Operators monetising existing signage sit lower down: Skykit and NoviSign both sell an advertising-network layer on top of ordinary digital signage management.
Choosing Out-of-Home Tools by the Role You Play
Start from which side of the transaction you are on. Broadsign, Vistar Media, Place Exchange and VIOOH exist to fill screens for media owners, while Adomni, Youdooh, AdQuick, StackAdapt, Displayce and Eskimi exist to buy them, and those are opposite jobs sold in almost identical language, which is how advertisers end up demoing a network management platform.
Insist on published floors where they exist. Eskimi discloses market-level CPMs and AdQuick states a 5,000 dollar minimum, which is a useful reference line to hold against any quote-only proposal you receive from a marketplace or reseller.
Budget for verification separately. Veridooh, UniLIVE, Vojo Media and Confirm exist because a screen can go dark quietly, and neither the media owner nor the exchange is the right party to confirm it did not.
Pair the buy with a way to capture the demand. Outdoor creates searches it cannot close. For the paid search programme, the creative production and the measurement layer from one team, read the latest analysis or book a call.
