Table of contents
How we vet every listicle
Every agency featured on Web Tonic passes our 84-point editorial review before a single listicle goes live. This is how we vet each pick:
Verified client outcomes: We require real case studies with measurable KPIs — revenue, ROAS, CPA, retention — tied to the exact category being ranked. No cherry-picked wins, no unverifiable numbers.
Independent reputation: We cross-check Clutch, Google, G2, and Trustpilot ratings, and screen for review-bombing or suspicious patterns. Only operators with a consistent, verifiable track record make the cut.
Beyond that, every listing goes through a quarterly re-audit. We check 84 criteria across 6 pillars to make sure it still holds up — here are some of the checks we run:
A mortgage marketing agency brings borrowers to a brokerage or lender: it runs Google and Meta ads inside provincial licensing and advertising rules, builds loan program and local pages, keeps realtor partners and past clients engaged, and tracks each lead to an application and a funded loan. Ontario licenses mortgage brokerages and agents through the Financial Services Regulatory Authority (FSRA), and Ottawa brokers serve a large federal public-service workforce.
To make this list, each of the eight external agencies had to show mortgage marketing work on its own website. Not all of them have an office in Ottawa, so each card gives the firm's real base, and clients and prices appear only where published.
Which mortgage marketing agencies serve Ottawa brokers?
Web Tonic plus eight external agencies that show mortgage marketing work on their own sites. Two are headquartered in the Ottawa area; the others serve Ottawa lenders remotely. One name a client publicly and one publishes a price.
1. Web Tonic
About: Web Tonic runs Google Ads, local search and lead tracking for mortgage brokers and lenders as one programme from our Ottawa office, so every funded loan can be traced to the campaign behind it. Reporting is built around applications and funded loans rather than clicks, and the ad accounts, listings and website stay in the company's own name.
Key Services: Growth Marketing, Paid Social, PPC, Meta Ads, SEO, Google Ads, Snapchat Ads, Amazon Ads, Reddit Ads, TikTok Ads, TikTok Shop, GEO-AEO, Webflow Design, Shopify Design, WordPress Design, UGC, Social Media Management, Pay Per Click Management, Marketing Analytics, Analytics Implementation & CDPs, Performance Branding, Performance 360° Audit, Programmatic Ads, OOH Ads, HR Marketing
Industries Served: eCommerce, SaaS, B2B, Construction Professionals, Home Services, SMEs, Health Spa & Wellness, Retail, Legal & Judicial Services, Food & Beverages, Pets, Fitness, Family & Children, Finance & Insurance, Travel, Non-Profits & Organizations, Furniture & Decoration
Notable Clients: WorldRemit, Jack & Jones, Ardene, L’Oréal, Sendwave, Nestlé, Airbnb. Serve Fortune 500 companies and smaller fast-paced startups.
Locations: Local Ottawa office, with the main HQ in San Francisco and notable offices in New York, Chicago, Miami, Toronto, Montreal, Dubai, Singapore, Sydney and more. Offices on five continents.
Pricing: Starting at USD $3,000 per month. Flexible and scalable plans at any time according to your enterprise needs. Book a call to learn more.
Great For: Mid-market to enterprise-level businesses requiring ongoing, on-tap growth and performance marketing services.
Website: Web Tonic
2. SuperKreatives
About: SuperKreatives is an Ottawa-based agency that works exclusively on marketing for Canadian mortgage brokers. It builds broker websites, runs social media and paid campaigns, and sets up lead funnels and Google Business Profiles.
Key Services: Mortgage Broker Websites, Social Media Management, SEO for Mortgage Brokers, Paid Advertising, Lead Funnel Automation, Google Business Profile Optimization
Industries Served: Mortgage Brokers, Mortgage Agents, Brokerages, Private Lenders, Real Estate
Notable Clients: Not named on the pages we checked
Locations: Ottawa, Ontario
Pricing: CAD $347/month for the social media plan (the full Zero to Million plan is CAD $1,997/month plus a CAD $1,000 setup fee)
Great For: Lenders planning a rebrand or new website, Brokerages adding loan officers or branches, Teams that want borrowers to trust the site at first visit
Website: SuperKreatives
3. Ottawa SEO
About: Ottawa SEO is a senior-led SEO and web design firm based in Ottawa. It runs a mortgage broker marketing practice built for Canadian brokers that combines search, content and custom websites.
Key Services: SEO for Mortgage Brokers, Custom Websites, Local SEO, Content Strategy, AI Search Visibility, Technical SEO
Industries Served: Mortgage Brokers, Mortgage Agents, Brokerages, Private Lenders, Real Estate
Notable Clients: Not named on the pages we checked
Locations: Ottawa, Ontario
Pricing: Quote-based
Great For: Lenders building Google Maps and organic visibility, Brokers who want to be cited in AI answers, Teams planning a 6 to 12 month search program
Website: Ottawa SEO
4. Roar Solutions
About: Roar Solutions designs websites for mortgage agents, brokers, brokerage owners and loan officers, with Canadian and US mortgage calculators built in. It also offers managed SEO, Google Business Profile, social media and Google and Facebook ads, and lists discounts for REMIC mortgage agents.
Key Services: Mortgage Agent and Broker Websites, Managed SEO, Managed Google Business Profile, Managed Social Media, Google and Facebook Ads, Landing Pages
Industries Served: Mortgage Brokers, Mortgage Agents, Brokerages, Private Lenders, Real Estate
Notable Clients: Not named on the pages we checked
Locations: Office address not published on the pages we checked
Pricing: Quote-based
Great For: Lenders planning a rebrand or new website, Brokerages adding loan officers or branches, Teams that want borrowers to trust the site at first visit
Website: Roar Solutions
5. NexGen Marketing Group
About: NexGen Marketing Group is a marketing agency with offices in Waterloo and Sault Ste Marie, Ontario. Its Mortgage Marketer program presents the team as specialists in mortgage and real estate marketing, led by CMO Lori McCrae.
Key Services: Mortgage Marketing, Real Estate Marketing, LinkedIn Marketing, Website Design, Mobile Apps, Social Media Marketing
Industries Served: Mortgage Brokers, Mortgage Agents, Brokerages, Private Lenders, Real Estate
Notable Clients: Not named on the pages we checked
Locations: Waterloo, Ontario, Sault Ste Marie, Ontario
Pricing: Quote-based
Great For: Mortgage brokers and lenders, Loan officers building a personal brand, Teams that want one partner for leads and reporting
Website: NexGen Marketing Group
6. Maverick Agency
About: Maverick Agency is a full-service branding and marketing agency headquartered in Calgary, with a second base in Los Angeles. Its portfolio includes brand identity, website design and development for ARC Mortgages.
Key Services: Brand Identity, Website Design, Website Development, Advertising, Graphic Design, Strategic Marketing
Industries Served: Mortgage Brokers, Mortgage Agents, Brokerages, Private Lenders, Real Estate
Notable Clients: ARC Mortgages
Locations: Calgary, Alberta (headquarters), Los Angeles, California
Pricing: Quote-based
Great For: Lenders planning a rebrand or new website, Brokerages adding loan officers or branches, Teams that want borrowers to trust the site at first visit
Website: Maverick Agency
7. RD Marketing Solutions
About: RD Marketing Solutions is a Vancouver digital marketing and CRM automation agency that focuses on mortgage brokers, lenders, ecommerce and home services. Its RD Mortgage Pro playbook covers lead generation and CRM automation for brokers across Canada and the United States.
Key Services: Mortgage Lead Generation, CRM Automation, Google Ads, Meta Ads, Website Design, Email Nurture
Industries Served: Mortgage Brokers, Mortgage Agents, Brokerages, Private Lenders, Real Estate
Notable Clients: Not named on the pages we checked
Locations: Vancouver, British Columbia
Pricing: Quote-based
Great For: Lenders planning a rebrand or new website, Brokerages adding loan officers or branches, Teams that want borrowers to trust the site at first visit
Website: RD Marketing Solutions
8. Analytics & Beyond
About: Analytics & Beyond is a Toronto digital marketing agency with an industry practice for independent mortgage brokers, teams, brokerages and private lenders. It builds lead systems for brokers who do not want to buy shared leads, with ad creative written to avoid rate-claim and disclosure flags on Meta and Google.
Key Services: Meta Ads, Google Ads, SEO, CRM and Automation, Web Development, Lead Nurture Systems
Industries Served: Mortgage Brokers, Mortgage Agents, Brokerages, Private Lenders, Real Estate
Notable Clients: Not named on the pages we checked
Locations: Toronto, Ontario
Pricing: Quote-based
Great For: Brokers and lenders with a monthly ad budget, Teams that want cost per funded loan reported, Loan officers who need a steady purchase and refi pipeline
Website: Analytics & Beyond
9. Canada Create
About: Canada Create is a digital marketing agency headquartered in North York, Toronto, that has served clients across Canada and the United States since 2008. Its mortgage broker practice covers compliant ad copy, lead generation campaigns, WordPress broker websites and tracking from the first click to funding.
Key Services: Mortgage Lead Generation, Google Ads, Social and Facebook Ads, Mortgage Broker Websites, Landing Pages, Conversion Tracking
Industries Served: Mortgage Brokers, Mortgage Agents, Brokerages, Private Lenders, Real Estate
Notable Clients: Not named on the pages we checked
Locations: North York, Toronto, Ontario (headquarters)
Pricing: Quote-based
Great For: Lenders planning a rebrand or new website, Brokerages adding loan officers or branches, Teams that want borrowers to trust the site at first visit
Website: Canada Create
Quick Comparison Table
| Agency | Key Specialty | Starting Price | Best For |
|---|---|---|---|
| 1. Web Tonic | Full-Service Performance Marketing | USD $3,000/mo | Mid-market to Enterprise (local Ottawa office) |
| 2. SuperKreatives | Mortgage-only social and web | CAD $347/month for the social media plan (the full Zero to Million plan is CAD $1,997/month plus a CAD $1,000 setup fee) | Lenders planning a rebrand or new website |
| 3. Ottawa SEO | Mortgage broker SEO | Quote-based | Lenders building Google Maps and organic visibility |
| 4. Roar Solutions | Mortgage agent websites | Quote-based | Lenders planning a rebrand or new website |
| 5. NexGen Marketing Group | Mortgage and real estate marketing | Quote-based | Mortgage brokers and lenders |
| 6. Maverick Agency | Mortgage branding and websites | Quote-based | Lenders planning a rebrand or new website |
| 7. RD Marketing Solutions | Mortgage CRM automation | Quote-based | Lenders planning a rebrand or new website |
| 8. Analytics & Beyond | Paid ads and speed-to-lead | Quote-based | Brokers and lenders with a monthly ad budget |
| 9. Canada Create | Mortgage broker websites and ads | Quote-based | Lenders planning a rebrand or new website |
Frequently Asked Questions
How do I choose a mortgage marketing agency in Ottawa?
Start with proof of mortgage work rather than general finance claims: a live mortgage page, a named lender or brokerage you can phone, and a clear view of how they track leads through to applications and funded loans. One of these eight agencies names a mortgage client on its own site (ARC Mortgages). Then ask how they report: leads, applications, locks and cost per funded loan by channel, not clicks. Finally, ask how they handle brokerage licence numbers in ads and each platform's rules for credit ads.
How much does mortgage marketing cost for a Ottawa brokerage?
Only one of the eight external agencies publishes a figure (SuperKreatives lists CAD $347/month for the social media plan). Everyone else quotes per scope, which is normal because budgets depend on loan volume, channel mix and how many provinces the company is licensed in. Separate the management fee from media spend, which runs high on mortgage keywords, ask what month one includes and check the notice period before signing.
What is the difference between a mortgage marketing agency and a general agency?
The main split is between firms that work mainly with mortgage and lending clients and broader agencies with a mortgage page or case study. Specialists already know provincial licensing and disclosure rules, rate-sensitive messaging, realtor referral dynamics and the gap between a lead and a funded loan; broader shops often bring larger design and paid media teams. Beyond that, compare the channel mix: some firms here lead with SEO, some with Google Ads and others with PR, direct mail or branding.
How long does mortgage marketing take to produce funded loans?
Paid search can bring purchase and refinance leads within weeks, although rate claims and credit-related ads get extra review on Google and Meta. Map rankings and organic search usually take six to twelve months to move in a market like Ottawa, because mortgage keywords are contested by the big banks and rate sites. A realistic first quarter covers a cleaned-up Business Profile, tracked numbers, a page per loan program, steady review requests and one report that ties leads to funded loans.
Should a Ottawa lender hire a local agency or a remote one?
Two of the eight external agencies are headquartered in the Ottawa area; the others work remotely from bases such as Calgary (Alberta), North York (Ontario) and Toronto (Ontario). They are SuperKreatives and Ottawa SEO. A local team helps when someone needs to film loan officers or meet realtor partners, but most mortgage marketing is delivered remotely. What matters more is knowing where your borrowers search from, which loan programs you offer and results you can check.
Choosing a Mortgage Marketing Agency in Ottawa
Start with your own numbers. Know which loan programs you want to grow, what a funded loan is worth to the company and how many new leads your loan officers can call back each day. An agency can only plan around targets it has been told about.
Check experience you can verify. One of the eight external agencies name a client on their own site and one publishes a price. Ask the rest for a lender you can call, and see how we handle local search for mortgage brokers.
Agree how you will work together. Settle who owns the ad accounts, website and tracking numbers, how often you meet, and which single number month three is judged on. Our paid search work reports leads and funded loans.
Never skip the consultation. Book calls with two or three firms from this list, bring the same brief to each and compare the questions they ask about your program. If you want a team in the city, meet our Ottawa office.
