Table of contents
How we vet every listicle
Every agency featured on Web Tonic passes our 84-point editorial review before a single listicle goes live. This is how we vet each pick:
Verified client outcomes: We require real case studies with measurable KPIs — revenue, ROAS, CPA, retention — tied to the exact category being ranked. No cherry-picked wins, no unverifiable numbers.
Independent reputation: We cross-check Clutch, Google, G2, and Trustpilot ratings, and screen for review-bombing or suspicious patterns. Only operators with a consistent, verifiable track record make the cut.
Beyond that, every listing goes through a quarterly re-audit. We check 84 criteria across 6 pillars to make sure it still holds up — here are some of the checks we run:
A Microsoft Advertising agency plans and manages paid search across Bing, Yahoo, DuckDuckGo and the Microsoft Audience Network. The real work is not importing your Google campaigns; it is re-tuning them for a different auction, building Shopping through Merchant Center, and layering LinkedIn profile targeting by job title, company and industry — a B2B capability available nowhere else in search.
We compared 21 providers on what a buyer can verify: published pricing, named clients, disclosed offices, named staff and whether Microsoft Ads is a first-class service. 5 of the 20 external agencies publish a starting rate; only 2 name clients publicly.
Which Microsoft Ads agency should you hire?
Match spend to model. Logical Position and Grow Marketing Co publish sub-$600 monthly entry rates for small advertisers; Directive, Aimers, Omni Lab and Hey Digital focus on B2B SaaS pipeline; Adcore, WebFX and Dexfinity handle enterprise ecommerce and international scale.
1. Logical Position
About: Logical Position is a full-service PPC and SEO agency headquartered in Portland, Oregon, named Microsoft Advertising's 2024 Global Channel Partner of the Year. It runs Google Ads and Microsoft Ads side by side under one published pricing chart rather than treating Bing as an afterthought, and has managed more than $2.15 billion in cumulative ad spend across ecommerce and lead-gen clients.
Key Services: Microsoft/Bing Ads account management, Google Ads & Microsoft Ads bundling, Shopping campaign setup via Microsoft Merchant Center, Conversion & call tracking setup, Remarketing/display, Campaign migration from Google
Industries Served: Ecommerce, Home services/local lead gen, Franchise, Retail, B2B services
Notable Clients: Not publicly named — case studies are anonymised by category
Locations: Portland, OR, United States
Pricing: From USD $599/mo (lead-gen, $600-$4,999 ad spend tier) or $749/mo (ecommerce, $900-$6,999 ad spend tier); 9-12% of spend above that
Great For: Local/franchise businesses wanting published pricing, Ecommerce brands running Google and Microsoft together, Advertisers wanting a Microsoft Elite Channel Partner
Website: Logical Position
2. Web Tonic
About: Web Tonic treats Microsoft Ads as its own channel with its own auction, not a mirrored Google import: campaigns get rebuilt for Bing's older, more desktop-heavy, more B2B buyer, with LinkedIn profile targeting layered where it earns its keep. Because the same team owns the paid search programme on both networks, incremental Bing volume is measured against Google rather than blended into one flattering number. Advertisers wanting a Microsoft-only boutique have strong options below, and several publish rates we cannot beat at very small budgets.
Key Services: Growth Marketing, Paid Social, PPC, Meta Ads, SEO, Google Ads, Snapchat Ads, Amazon Ads, Reddit Ads, TikTok Ads, TikTok Shop, GEO-AEO, Webflow Design, Shopify Design, WordPress Design, UGC, Social Media Management, Pay Per Click Management, Marketing Analytics, Analytics Implementation & CDPs, Performance Branding, Performance 360° Audit, Programmatic Ads, OOH Ads, HR Marketing
Industries Served: eCommerce, SaaS, B2B, Construction Professionals, Home Services, SMEs, Health Spa & Wellness, Retail, Legal & Judicial Services, Food & Beverages, Pets, Fitness, Family & Children, Finance & Insurance, Travel, Non-Profits & Organizations, Furniture & Decoration
Notable Clients: WorldRemit, Jack & Jones, Ardene, L'Oréal, Sendwave, Nestlé, Airbnb. Serve Fortune 500 companies and smaller fast-paced startups.
Locations: HQ in San Francisco with notable offices in New York, Chicago, Miami, Toronto, Montreal, Dubai, Singapore, Sydney and more. Offices on five continents.
Pricing: Starting at USD $3,000 per month. Flexible and scalable plans at any time according to your enterprise needs. Book a call to learn more.
Great For: Mid-market to enterprise-level businesses requiring ongoing, on-tap growth and performance marketing services.
Website: Web Tonic
3. Adcore
About: Adcore is a publicly traded digital marketing group headquartered in Toronto with offices in the US, Australia, China, Hong Kong and Israel. Its Elite Marketing Solutions division runs Microsoft Advertising at a high partnership tier, layering feed structuring, Copilot integration and its own Feeditor/Semdoc marketing-cloud tools on top of managed-service account work.
Key Services: Microsoft Advertising account management, Product feed optimization (Feeditor), Shopping campaign structuring, Audience exclusions & bid governance, AI/Copilot ad integration, Cross-channel reporting
Industries Served: Ecommerce, Enterprise B2B, Retail, Fashion, Consumer electronics
Notable Clients: Not publicly named — case studies are anonymised by category
Locations: Toronto, Canada, Melbourne, Australia
Pricing: No public rate card; recommended minimum budget USD $10,000/mo, quoted per scope
Great For: Brands spending $10K+/mo wanting in-house ad tech, Enterprise ecommerce scaling structured Shopping on Bing, Cross-market advertisers needing multi-region execution
Website: Adcore
4. Directive Consulting
About: Directive is a B2B "Customer Generation" agency based in Irvine, California, with a London office, organized into Performance, Commerce and Communications divisions. Its paid search team runs Google and Microsoft Ads under a proprietary DiscoverabilityOS methodology that models revenue before campaigns launch and ties bidding to CRM pipeline data rather than platform-native conversions.
Key Services: Paid search (Google & Microsoft Ads) management, Budget & bid management by pipeline value, Keyword & match-type optimization, Account-based marketing integration, Revenue-ops/CRM alignment, Ad copy & extension management
Industries Served: B2B SaaS, Industrial/manufacturing, Professional services, Enterprise technology, Cybersecurity
Notable Clients: Not publicly named — case studies are anonymised by category
Locations: Irvine, CA, United States, London, United Kingdom
Pricing: No public rate card; quoted per scope
Great For: High-ACV B2B SaaS optimizing cost-per-customer, Enterprise B2B wanting CRM-tied bidding, Companies needing paid search plus revenue-ops in one shop
Website: Directive Consulting
5. HawkSEM
About: HawkSEM is a full-service SEM agency headquartered in Los Angeles that manages Microsoft Advertising as part of a multi-channel paid search and paid social program. It positions Microsoft Ads as the complementary desktop/B2B channel to Google, re-optimizing imported campaigns rather than leaving them on autopilot, and reports managing over $80 million in client ad spend through its ConversionIQ attribution system.
Key Services: Microsoft/Bing Ads management, Google Ads import & re-optimization, Conversion tracking & attribution (ConversionIQ), Paid social management, SEO integration, Remarketing
Industries Served: SaaS, Healthcare, Higher education, Industrial, Financial services
Notable Clients: Not publicly named — case studies are anonymised by category
Locations: Los Angeles, CA, United States
Pricing: No public rate card; quoted per scope
Great For: Multi-channel B2B programs wanting revenue-weighted attribution, SaaS brands running Google and Bing together, Enterprise accounts needing dedicated attribution tooling
Website: HawkSEM
6. Disruptive Advertising
About: Disruptive Advertising is a Pleasant Grove, Utah-based performance marketing agency and premier Microsoft Advertising Partner managing more than $450 million in annual ad spend. Its Microsoft Ads team explicitly avoids a duplicated Google strategy, rebuilding audience and bid structures around Bing and Yahoo's own auction dynamics, and runs a capped-intake model limiting new clients each month.
Key Services: Microsoft Ads account audits, Search & Shopping campaign management, Audience Network targeting, Bid strategy rebuilding (non-Google-import), Conversion tracking, Paid search + paid social bundling
Industries Served: B2B, B2C ecommerce, SaaS, Online education, Home services (garage door, outdoor/sporting goods)
Notable Clients: Not publicly named — case studies are anonymised by category
Locations: Pleasant Grove, UT, United States, Lindon, UT, United States
Pricing: No public rate card; quoted per scope
Great For: Advertisers wanting a dedicated Microsoft Ads audit before signing, Mid-market brands with existing Google budgets to diversify, Home-services and DTC brands
Website: Disruptive Advertising
7. WebFX
About: WebFX is a large, Harrisburg, Pennsylvania-based digital marketing agency with 750+ staff and its own RevenueCloudFX reporting platform. Its PPC consultants manage Microsoft/Bing Ads as one of several ad networks alongside Google and Facebook inside a broader revenue-marketing retainer, aimed at companies wanting one vendor across SEO, PPC and web design rather than a Bing-only specialist.
Key Services: Microsoft/Bing Ads management, Google Ads management, Demographic & keyword targeting for Bing, Custom reporting (RevenueCloudFX), SEO integration, Web design/CRO
Industries Served: Ecommerce, B2B services, Healthcare, Manufacturing, Legal
Notable Clients: Not publicly named — case studies are anonymised by category
Locations: Harrisburg, PA, United States, Ann Arbor, MI, United States
Pricing: No public rate card; quoted per scope
Great For: Companies wanting SEO, PPC and web design under one vendor, Mid-market brands wanting proprietary reporting tech, Advertisers new to Microsoft Ads needing full-service onboarding
Website: WebFX
8. Aimers
About: Aimers is a B2B SaaS marketing agency with offices in New York City and Hong Kong, founded in 2015, running Microsoft Ads as part of a full-cycle paid search offering for tech companies. It reports scaling more than 100 SaaS and tech brands across over $30 million in managed ad spend, with Bing sitting alongside Google Ads and LinkedIn/Facebook rather than as a standalone product.
Key Services: Bing/Microsoft Ads management, Google Ads management, LinkedIn & Facebook Ads, PPC audit, Landing page design & CRO, Demand/lead generation
Industries Served: B2B SaaS, Fintech, Healthcare technology, Educational technology, Cybersecurity
Notable Clients: Not publicly named — case studies are anonymised by category
Locations: New York, NY, United States, Sheung Wan, Hong Kong
Pricing: No public rate card; quoted per scope
Great For: B2B SaaS wanting a dedicated Microsoft Ads team, Tech companies scaling beyond Google Ads, Startups wanting one vendor for paid search plus social
Website: Aimers
9. PipeRocket Digital
About: PipeRocket Digital is a California-based B2B SaaS marketing agency founded in 2023 by former SaaS Labs and Kissflow performance-marketing leaders. It runs Microsoft Advertising under the same pod and pipeline-reporting model as Google and LinkedIn, so Bing performance shows up in CRM data alongside every other channel from week four, and holds a 4.7/5 Clutch rating.
Key Services: Bing/Microsoft Ads for B2B pipeline, Google Ads management, LinkedIn Ads management, Account-based marketing, SaaS SEO, Marketing operations/attribution
Industries Served: B2B SaaS, PLG software, SLG software, Fintech, HR tech
Notable Clients: Storylane, Spendflo, HyperVerge, HyperStart, DevRev
Locations: California, United States
Pricing: From USD $3,000/mo
Great For: B2B SaaS wanting pipeline/MQL reporting from week four, PLG and SLG companies needing pod-based management, Startups wanting Bing tied to CRM data
Website: PipeRocket Digital
10. Hey Digital
About: Hey Digital is a Tallinn, Estonia-based B2B SaaS performance marketing agency founded in 2018, running Microsoft Advertising (Bing, Yahoo, DuckDuckGo, AOL) with LinkedIn profile targeting as part of its B2B ad channel mix. It reports managing over $132,000 in monthly Microsoft Ads spend for SaaS clients and publishes named case results, including a 52% ad-spend reduction paired with a 159% deal-value increase for one client.
Key Services: Bing/Microsoft search & shopping campaigns, LinkedIn profile targeting on Microsoft Ads, Google Ads management, Paid social (Meta, LinkedIn, Reddit), CRM-connected attribution, Landing page development
Industries Served: B2B SaaS, Product-led growth software, Sales-led growth software, Fintech SaaS, HR/recruiting SaaS
Notable Clients: Not publicly named — case studies are anonymised by category
Locations: Tallinn, Estonia
Pricing: No public rate card; quoted per scope
Great For: B2B SaaS wanting Bing tied to CRM attribution, Companies with an existing but underperforming Google import on Bing, SaaS teams needing LinkedIn profile targeting activated on Microsoft
Website: Hey Digital
11. InterTeam Marketing
About: InterTeam Marketing is a Toronto-registered, boutique B2B advertising agency founded in 2022 that runs Bing Ads alongside Google, LinkedIn, Reddit and Facebook for SaaS and services clients. It differentiates on daily, not weekly, account optimization and a shared Slack channel with clients instead of monthly-only reporting, and publishes its team's names on a dedicated team page.
Key Services: Bing Ads management, Daily account optimization, Conversion-optimized landing pages, Analytics & retargeting setup, Google Ads management, LinkedIn Ads management
Industries Served: B2B SaaS, Professional services, Senior living/healthcare SaaS, AI software, Financial services
Notable Clients: Not publicly named — case studies are anonymised by category
Locations: Toronto, Canada
Pricing: No public rate card; quoted per scope
Great For: B2B SaaS wanting daily account optimization, Small teams wanting a shared Slack channel with their agency, Companies wanting a free Bing account audit before committing
Website: InterTeam Marketing
12. Omni Lab
About: Omni Lab is an Austin, Texas-based B2B paid media consultancy, founded in 2020, that runs Bing Ads as one channel in a full-funnel program alongside LinkedIn, Google, Meta, YouTube and Reddit. Its proprietary Omni OS platform generates quarterly campaign plans and flags anomalies such as creative fatigue or misaligned search terms automatically, and the agency names security-compliance company Drata as a client it helped scale demand generation for.
Key Services: Bing Ads management, Full-funnel channel strategy, ICP-based audience development, Search term optimization/negation, Creative testing, Spend & pipeline attribution
Industries Served: B2B SaaS, Compliance/security software, Mid-market enterprise software, HR tech, Fintech
Notable Clients: Drata
Locations: Austin, TX, United States
Pricing: No public rate card; quoted per scope
Great For: Mid-market B2B SaaS wanting a full six-channel paid media plan, Companies wanting automated anomaly detection on ad spend, Teams wanting quarterly, not campaign-by-campaign, planning
Website: Omni Lab
13. Circus PPC
About: Circus PPC is a Leeds, UK-founded (2009) performance marketing agency with a second office in London, serving over 30,000 clients across Google Ads, Microsoft Ads, Meta and Amazon. Its Microsoft Advertising service explicitly rebuilds imported Google structures and layers LinkedIn profile data (job title, company, industry) onto search campaigns, targeting B2B, finance/insurance/legal, and home-improvement/premium-retail sectors where Google CPCs already run high.
Key Services: Microsoft Ads account setup & migration, Search & Shopping campaign management, LinkedIn profile audience targeting, Bid strategy & performance optimisation, Conversion tracking & reporting, Google Ads management
Industries Served: B2B & professional services, Finance, insurance & legal, Home improvement & premium retail, Ecommerce, Multi-sector SMEs
Notable Clients: Not publicly named — case studies are anonymised by category
Locations: Leeds, United Kingdom, London, United Kingdom
Pricing: No public rate card; quoted per scope
Great For: UK SMEs in finance, legal or home improvement, Advertisers with high Google CPCs looking for a cheaper second channel, Businesses wanting LinkedIn data layered onto search
Website: Circus PPC
14. Dexfinity
About: Dexfinity is a Bratislava, Slovakia-based ecommerce marketing agency and Microsoft Advertising Partner since 2009, running Bing/Microsoft Ads for online stores across more than 34 markets, mostly in Central and Eastern Europe. Its Microsoft Ads service imports and re-tunes existing Google Ads campaigns, sets up Shopping via the Microsoft Merchant Center feed, and also runs Sklik (Seznam) Ads, giving it CEE-specific search coverage beyond Bing alone.
Key Services: Microsoft/Bing Ads import & adaptation, Shopping on Bing (Microsoft Merchant Center), LinkedIn targeting on Microsoft Ads, UET tag & enhanced conversion setup, Google Ads management, Cross-border/export campaign localisation
Industries Served: Ecommerce/online retail, Cross-border export brands, Fashion & consumer goods, Home & garden, B2B distribution
Notable Clients: Not publicly named — case studies are anonymised by category
Locations: Bratislava, Slovakia
Pricing: No public rate card; quoted per scope
Great For: CEE ecommerce brands expanding into 30+ markets, Online stores wanting Bing Shopping plus Sklik coverage together, Retailers with an existing Google Shopping feed to extend to Bing
Website: Dexfinity
15. Nexa Growth
About: Nexa Growth is a UK-based, Google Partner performance agency founded in 2021 that runs a dedicated Bing Ads offering for SaaS companies. It builds Microsoft Advertising accounts from scratch around the SaaS buyer journey rather than treating Bing as a Google-import afterthought, and sets up LinkedIn profile targeting specifically for B2B trial and demo conversions.
Key Services: Microsoft Advertising account audit, Campaign build & account structure for SaaS, LinkedIn profile targeting setup, Conversion tracking (trial/demo focused), Google Ads management, Social media advertising
Industries Served: B2B SaaS, Startups, Professional services, Tech platforms, Subscription businesses
Notable Clients: Not publicly named — case studies are anonymised by category
Locations: United Kingdom
Pricing: No public rate card; quoted per scope
Great For: Early-stage SaaS wanting a senior-led Bing account build, Companies wanting demo/trial-focused conversion tracking on Bing, B2B teams new to Microsoft Advertising
Website: Nexa Growth
16. Mega Digital
About: Mega Digital is a Vietnam-headquartered digital advertising and ecommerce agency serving APAC and global brands across TikTok, Google, Facebook and Microsoft Advertising. It became an official Microsoft Advertising Partner in 2023 and offers both managed Microsoft Ads campaigns and an agency-account-rental product for advertisers without an existing Microsoft account, starting at 5% of ad spend with no minimum budget.
Key Services: Microsoft Advertising campaign management, Microsoft Ads agency-account rental, Budget optimization & tracking, Google & TikTok Ads management, Ecommerce/commerce advertising, Creative production
Industries Served: Ecommerce/DTC, Mobile apps & gaming, Retail, APAC cross-border sellers, SMEs without existing ad accounts
Notable Clients: Not publicly named — case studies are anonymised by category
Locations: Ho Chi Minh City, Vietnam
Pricing: From 5% of ad spend (agency-account rental product); no minimum budget
Great For: Smaller advertisers without an existing Microsoft Ads account, APAC/cross-border ecommerce sellers, Brands wanting flexible, no-minimum-budget entry to Bing
Website: Mega Digital
17. DigitalCave
About: DigitalCave is a Birmingham, UK-based full-service marketing agency running Bing Ads as part of its PPC management practice alongside Google Ads and Facebook Ads. It positions Microsoft Advertising for older, professional and B2B UK audiences, citing internal client results of 35% lower cost-per-click and 4.1x ROAS versus Google, and starts engagements with an audit of any existing Google-import Bing account.
Key Services: Microsoft Ads account audit & rebuild, UET tag & conversion tracking setup, Audience Network & retargeting, LinkedIn profile targeting, Google Ads management, Brand identity/creative
Industries Served: Finance, Legal, Healthcare, High-ticket retail, UK SMEs
Notable Clients: Not publicly named — case studies are anonymised by category
Locations: Birmingham, United Kingdom
Pricing: No public rate card; quoted per scope
Great For: UK finance, legal and healthcare brands wanting cheaper clicks, Businesses with a neglected Google-import Bing account, SMEs wanting Microsoft Ads run as a first-class channel
Website: DigitalCave
18. Grow Marketing Co
About: Grow Marketing Co is a paid-advertising agency founded by a solo operator in Middletown, New Jersey, focused exclusively on local businesses across the US. Its Microsoft Advertising service is positioned as a lower-competition add-on to an existing Google Ads or Local Services Ads account, aimed at contractors, law firms, medical practices and specialty retailers, with management packages publicly starting at $399/month.
Key Services: Microsoft Advertising campaign build & setup, Google Ads import & Bing adaptation, Keyword research for Bing search behaviour, Audience segmentation & demographic targeting, Google Local Services Ads management, Conversion tracking integration
Industries Served: Contractors/home services, Law firms, Medical practices, Specialty retailers, Local service businesses
Notable Clients: Not publicly named — case studies are anonymised by category
Locations: Middletown, NJ, United States
Pricing: From USD $399/mo
Great For: Local service businesses wanting a published starting price, Contractors and medical practices adding Bing to an existing Google account, Small businesses wanting a solo-operator-led relationship
Website: Grow Marketing Co
19. Diligent
About: Diligent is a Belgrade, Serbia-headquartered performance marketing agency for ecommerce brands in the US, UK and Canada, running Bing/Microsoft Ads as a second search channel behind its core Google Ads practice. It structures Microsoft Shopping and search campaigns by profitability tier — the same margin-based methodology it uses on Google — and leads engagements with a free audit that surfaces measurement or targeting gaps.
Key Services: Bing & Microsoft Ads for ecommerce, Microsoft Shopping / Merchant Center feed management, Google Ads import & adaptation, LinkedIn & in-market audience targeting, Web analytics & conversion tracking (GA4), Ad copywriting & landing page design
Industries Served: Ecommerce/DTC brands, Consumer goods, Fashion & apparel, Home goods, Specialty retail
Notable Clients: Not publicly named — case studies are anonymised by category
Locations: Belgrade, Serbia
Pricing: No public rate card; quoted per scope
Great For: Ecommerce brands wanting Bing structured by profit tier, not just spend, DTC companies with an existing Google Shopping feed to extend to Bing, Brands needing a tracking/measurement audit before scaling paid search
Website: Diligent
20. SCUBE Marketing
About: SCUBE Marketing is an Oakbrook Terrace, Illinois-based ecommerce PPC agency specialising in large, spec-driven product catalogs — automotive parts, industrial/manufacturing, plumbing/HVAC, marine and heavy equipment. Its Bing Ads and Bing Shopping service centres on Microsoft Merchant Center feed optimization and keyword-level bid control, run through a three-stage onboarding, setup and optimization process with reporting tied to orders and true ROAS.
Key Services: Bing Ads & Bing Shopping management, Microsoft Merchant Center feed optimization, Keyword-level bid management, Google Ads & Google Shopping, GTM & conversion tracking setup, Remarketing & display
Industries Served: Automotive & motorsports parts, Industrial & manufacturing, Plumbing, HVAC & electrical supply, Marine & boating, Heavy equipment & parts
Notable Clients: Not publicly named — case studies are anonymised by category
Locations: Oakbrook Terrace, IL, United States
Pricing: No public rate card; quoted per scope
Great For: Large-catalog parts and industrial-supply ecommerce sellers, Brands wanting dedicated Microsoft Merchant Center feed work, Niche B2B ecommerce with SKU-heavy inventories
Website: SCUBE Marketing
21. 1Digital Agency
About: 1Digital Agency is a Philadelphia-founded (2012) full-service ecommerce agency that has served more than 400 brands, running Microsoft Advertising as a parallel program to Google Ads rather than a straight copy. Its Microsoft Ads service covers Search, Microsoft Shopping, Audience Network and newer Copilot ad placements, and the agency reports a 4.9/5 rating across 941+ reviews with founder Dan Kogan publicly named.
Key Services: Microsoft Ads management (Search, Shopping, Audience Network), Copilot ad placement setup, Google Ads & Performance Max management, Ecommerce platform build (WorkspaceCMS), Import-from-Google baseline campaigns, Conversion tracking
Industries Served: Ecommerce (Shopify, Magento, BigCommerce, WooCommerce), DTC retail, B2B ecommerce, Consumer goods, Specialty retail
Notable Clients: Not publicly named — case studies are anonymised by category
Locations: Philadelphia, PA, United States
Pricing: No public rate card; quoted per scope
Great For: Ecommerce brands wanting Microsoft Ads bundled with platform/CMS work, DTC retailers testing Copilot ad placements early, Multi-platform ecommerce sellers (Shopify/Magento/BigCommerce)
Website: 1Digital Agency
Quick Comparison Table
| Agency | Key Specialty | Starting Price | Best For |
|---|---|---|---|
| 1. Logical Position | Google+Microsoft Elite Channel Partner | USD $599/mo | Local & ecommerce brands wanting transparent pricing |
| 2. Web Tonic | Full-Service Performance Marketing | USD $3,000/mo | Mid-market to Enterprise |
| 3. Adcore | Ad-tech + Microsoft Ads at scale | USD $10,000/mo (recommended budget) | Enterprise ecommerce scaling Microsoft Ads |
| 4. Directive Consulting | CRM-tied B2B paid search | Quote-based | High-ACV B2B SaaS pipeline generation |
| 5. HawkSEM | Revenue-weighted multi-channel PPC | Quote-based | Multi-channel B2B needing weighted attribution |
| 6. Disruptive Advertising | Non-Google-import Microsoft Ads rebuilds | Quote-based | Mid-market brands diversifying off Google |
| 7. WebFX | Full-stack marketing incl. Bing | Quote-based | Full-service marketing incl. Microsoft Ads |
| 8. Aimers | SaaS-focused Microsoft/Bing Ads | Quote-based | B2B SaaS scaling Microsoft Ads |
| 9. PipeRocket Digital | Pipeline-attributed Microsoft Ads for SaaS | USD $3,000/mo | B2B SaaS needing pipeline-attributed Bing Ads |
| 10. Hey Digital | B2B SaaS Bing Ads + LinkedIn targeting | Quote-based | B2B SaaS fixing underperforming Bing imports |
| 11. InterTeam Marketing | Daily-optimized boutique B2B Bing Ads | Quote-based | B2B SaaS wanting daily-managed Bing accounts |
| 12. Omni Lab | Full-funnel B2B paid media incl. Bing | Quote-based | Mid-market B2B SaaS wanting full-channel paid media |
| 13. Circus PPC | UK B2B/professional-services Microsoft Ads | Quote-based | UK finance/legal/home-improvement brands |
| 14. Dexfinity | CEE ecommerce Bing Shopping | Quote-based | CEE ecommerce brands expanding search coverage |
| 15. Nexa Growth | SaaS-focused Bing Ads builds | Quote-based | Early-stage SaaS building a first Bing account |
| 16. Mega Digital | Accessible entry-level Microsoft Ads + account rental | 5% of ad spend | Small advertisers needing a Microsoft Ads account |
| 17. DigitalCave | UK B2B/professional-services Microsoft Ads | Quote-based | UK SMEs in finance, legal, healthcare |
| 18. Grow Marketing Co | Local-business Microsoft Ads add-on | USD $399/mo | Local service businesses on a modest budget |
| 19. Diligent | Profitability-tiered ecommerce Bing Shopping | Quote-based | Ecommerce brands wanting profit-tiered Bing Shopping |
| 20. SCUBE Marketing | Spec-driven industrial ecommerce Bing Shopping | Quote-based | Industrial/parts ecommerce sellers with large catalogs |
| 21. 1Digital Agency | Ecommerce Microsoft Ads incl. Copilot placements | Quote-based | Ecommerce brands wanting Bing + platform work combined |
Frequently Asked Questions
Is Microsoft Advertising worth running alongside Google?
For most advertisers with existing search demand, yes, because the arithmetic is favourable. Bing holds around 9.6% of global desktop search and roughly 18.7% of US desktop search when Yahoo is included, on a network Microsoft reports at a billion monthly active users. Average CPCs run about 35% below Google across most industries, and in B2B services the gap is wider still — roughly $1.16 against $3.33. Lower volume with materially lower costs usually means incremental conversions at a better blended CPA.
Can I just import my Google Ads campaigns and leave them?
You can, and that is exactly why so many Bing accounts underperform. The import gets you live quickly, but Bing's auction has less competition, different query volumes and a different audience, so match types, negatives, bid strategies and ad copy all need re-tuning. Smart Bidding also needs enough conversion volume to learn, which arrives more slowly on a smaller network. The agencies here that treat Bing seriously all describe a rebuild-and-diverge process rather than a sync.
What does LinkedIn profile targeting actually add?
It lets you layer job title, company and industry signals onto search campaigns, which no other search network offers. In practice it is used two ways: as a bid modifier so high-value job titles pay more for the same query, and as an audience filter on broader keywords that would be too expensive without qualification. For high-ACV B2B, where a single closed deal justifies a large cost per lead, it is often the single strongest reason to run Microsoft Ads at all.
How much does a Microsoft Ads agency cost?
This category is more transparent than most. Published entry points on this list run from about USD $399 and $599 a month for small local advertisers up to $3,000 a month for pipeline-attributed B2B work, with one agency charging 5% of ad spend and another recommending a $10,000 monthly media budget before engaging. Average CPCs across Bing accounts sit near $2.71, so make sure any percentage-based fee still leaves the channel cheaper than the Google equivalent after fees.
How do I prove Bing is incremental rather than cannibalising Google?
Do not rely on blended reporting, which will always make the cheaper channel look good. Isolate Bing with its own UET conversion tracking, then run a geo or time-based holdout: pause Bing in matched regions and watch whether Google's volume and CPA absorb the difference. Microsoft's search ad revenue grew about 12% year over year in Q1 2026, so competition is increasing — which makes a documented incrementality read more valuable, not less, when you argue for more budget.
Choosing a Microsoft Ads Agency
Ask whether Bing is a service or a checkbox. Many full-service agencies list Microsoft Ads and run it as an unattended import. The question that separates them is simple: describe how this account would differ from its Google twin after ninety days. A specialist answers with auction dynamics, negatives and audience layers; a generalist answers that it will be synced.
Use published pricing as leverage. Five of the twenty external agencies here publish rates, from a few hundred dollars a month to four figures. Take those numbers into quote-only conversations and ask what the difference buys, because in this channel a fee that swallows the CPC advantage defeats the entire reason for running it.
Confirm UET and conversion tracking on day one. Microsoft's own tag has to be implemented and validated independently of your Google setup, and imported conversions are a frequent source of double counting. Get tracking signed off before any bid strategy is trusted with budget.
Insist on an incrementality plan. Agree upfront how you will prove the channel adds volume rather than moving it, ideally with a holdout window written into the first quarter. If you want search managed as one accountable programme across both networks, see our growth marketing work, browse the latest analysis, or book a call.
