Facebook and Instagram for Industrial Buyers: Twenty-Two Meta Ads Agencies for Manufacturers in 2026

Twenty-two Meta ads agencies that work with manufacturers, checked in 2026: sixteen industrial specialists, nineteen with verified clients, none with a price.

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How we vet every listicle

Every agency featured on Web Tonic passes our 84-point editorial review before a single listicle goes live. This is how we vet each pick:

Verified client outcomes: We require real case studies with measurable KPIs — revenue, ROAS, CPA, retention — tied to the exact category being ranked. No cherry-picked wins, no unverifiable numbers.

Independent reputation: We cross-check Clutch, Google, G2, and Trustpilot ratings, and screen for review-bombing or suspicious patterns. Only operators with a consistent, verifiable track record make the cut.

Beyond that, every listing goes through a quarterly re-audit. We check 84 criteria across 6 pillars to make sure it still holds up — here are some of the checks we run:

Case study recency
Entity age & registration
LinkedIn footprint
Portfolio authenticity
Client reference checks
Review authenticity
Ad account ban history
Editorial response time
Pricing transparency
Award verification

A Meta ads agency for manufacturers plans and runs Facebook and Instagram campaigns that put a manufacturer's products in front of engineers, buyers, dealers and end customers. The work covers audience and retargeting setup, product and factory video, lead forms and quote funnels, pixel and conversion tracking, creative testing and reporting on leads and cost per enquiry.

An empty marketing office inside a converted factory in a quiet marketing office inside a converted factory in the early morning, a wooden desk with a closed laptop, printed product spec sheets, a smartphone lying face down and a small machined aluminium part, soft daylight through tall steel-framed industrial windows

We read every firm on its own site and kept only those that sell Meta or paid social ads and also show manufacturing or industrial work. Clients and prices were checked by hand. Thirteen are based in the United States, three in Canada, four in the UK and two in Australia.

What are the best Meta ads agencies for manufacturers?

The twenty-two external agencies below all sell Meta, Facebook, Instagram or paid social advertising and show manufacturing or industrial work on their own sites. Sixteen publish a dedicated manufacturing or industrial page, nineteen name a client we verified and none publishes a fee.

1. Web Tonic

Web Tonic Logo

About: Web Tonic runs Meta ads for manufacturers as part of a growth programme, using Facebook and Instagram to reach engineers, buyers and dealers with product video, retargeting and lead forms. Campaigns are managed through our paid social team and judged on RFQs, dealer enquiries and CRM pipeline rather than clicks.

Key Services: Growth Marketing, Paid Social, PPC, Meta Ads, SEO, Google Ads, Snapchat Ads, Amazon Ads, Reddit Ads, TikTok Ads, TikTok Shop, GEO-AEO, Webflow Design, Shopify Design, WordPress Design, UGC, Social Media Management, Pay Per Click Management, Marketing Analytics, Analytics Implementation & CDPs, Performance Branding, Performance 360° Audit, Programmatic Ads, OOH Ads, HR Marketing

Industries Served: eCommerce, SaaS, B2B, Construction Professionals, Home Services, SMEs, Health Spa & Wellness, Retail, Legal & Judicial Services, Food & Beverages, Pets, Fitness, Family & Children, Finance & Insurance, Travel, Non-Profits & Organizations, Furniture & Decoration

Notable Clients: WorldRemit, Jack & Jones, Ardene, L’Oréal, Sendwave, Nestlé, Airbnb. Serve Fortune 500 companies and smaller fast-paced startups.

Locations: Local US office, with the main HQ in San Francisco and notable offices in New York, Chicago, Miami, Toronto, Montreal, Dubai, Singapore, Sydney and more. Offices on five continents.

Pricing: Starting at USD $3,000 per month. Flexible and scalable plans at any time according to your enterprise needs. Book a call to learn more.

Great For: Mid-market to enterprise-level businesses requiring ongoing, on-tap growth and performance marketing services.

Website: Web Tonic

2. Mediaforce

Mediaforce Logo

About: Mediaforce is an Ontario digital agency with offices in Ottawa, Toronto and London that runs Facebook ads alongside Google Ads for its clients. Its manufacturing page promises RFQs for industrial brands through spec-driven campaigns and quote funnels built for procurement teams.

Key Services: Facebook ads, Google Ads, SEO, Website design, Marketing automation, B2B lead generation

Industries Served: Manufacturing, Construction and trades, Legal, Dental clinics, Ecommerce

Notable Clients: Phirelight Security, MD Segal Law, Renew Dental

Locations: Ottawa, Canada, Toronto, Canada, London, Canada

Pricing: Quote-based

Great For: Canadian industrial suppliers, Manufacturers chasing RFQs, B2B firms running Google and Facebook ads together

Website: Mediaforce

3. Digital Strike

Digital Strike Logo

About: Digital Strike is a Webster Groves, Missouri agency that builds lead generation programs for manufacturers nationwide, from large OEMs to custom machine builders. Its paid social service runs Meta, Facebook, Instagram and LinkedIn ads next to SEO and website work.

Key Services: Paid social (Meta, Instagram, LinkedIn), Google Ads, SEO, Website design, Content marketing, Analytics

Industries Served: Manufacturing, Industrial distribution, Healthcare, Home services, Professional services

Notable Clients: Fundraising Brick, Hyper Fiber

Locations: Webster Groves, Missouri

Pricing: Quote-based

Great For: US manufacturers and OEMs, Industrial distributors, B2B firms with long sales cycles

Website: Digital Strike

4. Seota Digital Marketing

Seota Digital Marketing Logo

About: Seota is a Frisco, Texas agency that lists manufacturing first among its specialist industries and sells a packaged Manufacturing Growth System. Its paid media team manages Meta ads on Facebook and Instagram beside Google Ads and retargeting.

Key Services: Meta Ads (Facebook and Instagram), Google Ads, SEO, Web design, Retargeting, Local Services Ads

Industries Served: Manufacturing and industrial, Multi-location and franchise, MSP and IT services, Retail and ecommerce, Construction

Notable Clients: Rhymetec

Locations: Frisco, Texas, Phoenix, Arizona, Troy, Michigan

Pricing: Quote-based

Great For: Mid-size US manufacturers, Industrial firms needing ERP-connected websites, Multi-location brands

Website: Seota Digital Marketing

5. Tastic Marketing

Tastic Marketing Logo

About: Tastic Marketing is an agency with offices in Mississauga, Ontario and Dallas, Texas that runs a dedicated manufacturing practice for industrial companies. It lists Meta ads among its paid channels and pitches campaigns aimed at procurement managers, engineers and distributors.

Key Services: Meta Ads, Google Ads, SEO, LinkedIn advertising, Website design, Microsoft Ads

Industries Served: Manufacturing, Senior living, Fintech, Health and medical clinics, Dental

Notable Clients: Ridgeline Mining

Locations: Mississauga, Canada, Dallas, Texas

Pricing: Quote-based

Great For: Industrial equipment sellers, Manufacturers selling to procurement teams, Canadian and US B2B firms

Website: Tastic Marketing

6. Chatter Buzz

Chatter Buzz Logo

About: Chatter Buzz is an Orlando performance agency with offices in Tampa and New York and a manufacturing and industrial practice. Its paid social team runs Meta ads on Facebook and Instagram, and its Hallmark Nameplate case study reports 40 percent revenue growth for the manufacturer.

Key Services: Paid social (Meta), Google Ads, SEO, Content marketing, Fractional CMO, Conversion optimization

Industries Served: Manufacturing and industrial, Financial services, Home builders, Technology and SaaS, Healthcare

Notable Clients: Hallmark Nameplate, 3B Medical, Lennar

Locations: Orlando, Florida, Tampa, Florida, New York, New York

Pricing: Quote-based

Great For: Manufacturers with growth targets, Industrial B2B firms, Companies wanting a fractional CMO

Website: Chatter Buzz

7. Raincross

Raincross Logo

About: Raincross is an independent Riverside, California agency with separate market pages for manufacturing and industrial clients. Its Meta practice buys Facebook and Instagram ads with steady creative testing and post-iOS measurement.

Key Services: Meta ads, Paid search, Programmatic media, Connected TV, Demand generation, Technical SEO

Industries Served: Manufacturing, Industrial services, Transportation and logistics, Higher education, Tourism

Notable Clients: Not publicly named on its own site

Locations: Riverside, California

Pricing: Quote-based

Great For: Manufacturers with long buying cycles, Industrial service providers, Organizations needing programmatic plus social

Website: Raincross

8. Element Three

Element Three Logo

About: Element Three is an Indiana marketing agency that works with manufacturers and their dealer networks across the US, especially in vehicles, heavy equipment, marine and RV. It builds OEM and dealer advertising campaigns where paid social and display support paid search.

Key Services: Advertising campaigns, Paid social, Dealer programs, Product launches, Event and trade show marketing, Brand strategy

Industries Served: Commercial vehicles, Heavy equipment, Marine, Powersports, RV

Notable Clients: Airstream

Locations: Carmel, Indiana

Pricing: Quote-based

Great For: OEMs selling through dealers, Manufacturers launching products, Dealer co-op programs

Website: Element Three

9. Think Creative Agency

Think Creative Agency Logo

About: Think Creative Agency is a Sydney agency with a manufacturing marketing practice for firms such as industrial fuel tank, water truck and agricultural makers. Its in-house team runs paid social and paid search next to branding and websites.

Key Services: Paid social, Paid search, Branding, Website design, SEO, Content and copywriting

Industries Served: Manufacturing, Ports and logistics, Disability services, Construction, Technology

Notable Clients: Polytex, NSW Ports, Felton Industries

Locations: Sydney, Australia

Pricing: Quote-based

Great For: Australian manufacturers, Industrial B2B brands, Firms wanting brand, web and ads from one team

Website: Think Creative Agency

10. Directive

Directive Logo

About: Directive is an Irvine, California performance marketing agency for B2B companies with a dedicated manufacturing and industrial vertical. Its performance division runs paid social campaigns aimed at pipeline alongside paid search and lifecycle marketing.

Key Services: Paid social, Paid search, SEO, Lifecycle marketing, Influencer marketing, PR

Industries Served: Manufacturing and industrial, Technology, Professional services, Healthcare, Energy and utilities

Notable Clients: Not publicly named on its own site

Locations: Irvine, California

Pricing: Quote-based

Great For: B2B manufacturers, Industrial brands with long sales cycles, Companies measuring pipeline

Website: Directive

11. Repeat Digital

Repeat Digital Logo

About: Repeat Digital is a paid search, paid social and SEO agency based in the Nottingham area that serves businesses across the UK and abroad. Its manufacturing offer helps manufacturers reach buyers in complex supply chains.

Key Services: Paid social, PPC, SEO, Google Shopping, Analytics, CRO

Industries Served: Manufacturing, SaaS, Ecommerce, Professional services, Home improvement

Notable Clients: Becker UK, Borg Locks, Mar-Key

Locations: Long Eaton, UK

Pricing: Quote-based

Great For: UK manufacturers, In-house marketing teams, B2B firms wanting specialist PPC

Website: Repeat Digital

12. Workshop Digital

Workshop Digital Logo

About: Workshop Digital is a Richmond, Virginia agency that sells vertical-specific SEO, paid media and analytics, with manufacturing among its core industries. Its paid social service covers Facebook, Instagram, X and LinkedIn and names an industrial equipment supplier among its client testimonials.

Key Services: Paid social (Facebook, Instagram, LinkedIn), Google Ads, Microsoft Ads, SEO, Analytics, Performance Max

Industries Served: Manufacturing, Healthcare, Financial services, B2B, Food service

Notable Clients: T.I.E. Industrial, Performance Foodservice, UVA Health

Locations: Richmond, Virginia

Pricing: Quote-based

Great For: US manufacturers, Industrial B2B firms, Brands that want data-driven reporting

Website: Workshop Digital

13. PBJ Marketing

PBJ Marketing Logo

About: PBJ Marketing is a digital agency based in Washington, DC and New York that lists manufacturing among its specialist industries. It runs a paid social and Facebook ads service and pitches manufacturers on turning complex products into clear campaigns.

Key Services: Paid social (Facebook ads), PPC, SEO and AI SEO, Marketing strategy, Branding, Email marketing

Industries Served: Manufacturing, Nonprofits, Associations, Retail, Professional services

Notable Clients: National Education Association

Locations: Washington, DC, New York, New York

Pricing: Quote-based

Great For: Manufacturers with technical buyers, Associations and nonprofits, East Coast B2B firms

Website: PBJ Marketing

14. Wired Media

Wired Media Logo

About: Wired Media is a Bristol digital agency whose PPC team runs a dedicated service for manufacturing companies. Its paid social campaigns on Facebook and Instagram support that search work for awareness and lead generation.

Key Services: Paid social, PPC, Performance Max, SEO, Content marketing, Web design

Industries Served: Manufacturing, Hotels, Law firms, Estate agents, Ecommerce

Notable Clients: Not publicly named on its own site

Locations: Bristol, UK, Bath, UK, Exeter, UK, London, UK

Pricing: Quote-based

Great For: UK manufacturing companies, Regional businesses in South West England, Firms pairing PPC and paid social

Website: Wired Media

15. Anicca Digital

Anicca Digital Logo

About: Anicca Digital is a Leicester performance agency that works with ecommerce brands and specialists in STEM, manufacturing, medical and pharmaceutical fields. It is a Meta Business Partner and runs paid social next to PPC, shopping and analytics.

Key Services: Paid social (Meta), PPC, Google Shopping, SEO, Analytics, Digital PR

Industries Served: Manufacturing, STEM and technology, Medical and pharmaceutical, Ecommerce, Property

Notable Clients: Charles Bentley, InfinityQS, EZ Living

Locations: Enderby, Leicester, UK

Pricing: Quote-based

Great For: STEM and manufacturing firms, Ecommerce brands, Teams that want training after handover

Website: Anicca Digital

16. Kobe Digital

Kobe Digital Logo

About: Kobe Digital is a Los Angeles agency whose featured work includes performance marketing for the German optics maker Leica Camera and for HJC Helmets. Its social media advertising service sits inside a performance team that also buys search, display and programmatic media.

Key Services: Social media advertising, Search engine marketing, Display and video advertising, Programmatic advertising, Web design, Video production

Industries Served: Consumer electronics, Sporting goods, Technology, Education, Retail

Notable Clients: Leica Camera, HJC Helmets, Telesign

Locations: Los Angeles, California

Pricing: Quote-based

Great For: Product manufacturers selling direct, Consumer hardware brands, Companies with retail and online sales

Website: Kobe Digital

17. Media Proper

Media Proper Logo

About: Media Proper is a Pennsylvania agency whose portfolio includes websites and ecommerce builds for manufacturers such as Sekisui Kydex, General Ecology and Alliance Concrete Pumps. Its paid social team builds creative and runs ads on Meta, TikTok, LinkedIn and Pinterest.

Key Services: Paid social (Meta, TikTok, LinkedIn), Paid search, Web design, WooCommerce, Organic social, Creative development

Industries Served: Manufacturing, Nonprofits, Ecommerce, Healthcare, Professional services

Notable Clients: Sekisui Kydex, General Ecology, Loar Group

Locations: Media, Pennsylvania

Pricing: Quote-based

Great For: Manufacturers selling online, Industrial ecommerce catalogs, Regional nonprofits

Website: Media Proper

18. KWSM

KWSM Logo

About: KWSM is a California agency that names manufacturing and supply chain as one of four sectors where it does most of its work. It runs organic and paid social media campaigns and has produced recruiting marketing for semiconductor maker Infineon.

Key Services: Paid social media, Organic social, Video production, Website design, Content marketing, Brand strategy

Industries Served: Manufacturing and supply chain, Professional services, Government and nonprofit, Direct to consumer, Logistics

Notable Clients: Infineon, Rakuten Super Logistics, Portland Cider Company

Locations: Aliso Viejo, California, San Diego, California, Atlanta, Georgia

Pricing: Quote-based

Great For: Manufacturers and distributors, Supply chain firms hiring talent, Brands needing video for social

Website: KWSM

19. Blayzer Digital

Blayzer Digital Logo

About: Blayzer Digital is a Missouri ecommerce and online marketing company that builds B2B ecommerce for distributors and manufacturers. It manages Meta ads on Facebook and Instagram and has written on manufacturers selling direct to consumers.

Key Services: Meta Ads, Social media advertising, B2B ecommerce, Web development, SEO and AEO, Ecommerce strategy

Industries Served: Manufacturing ecommerce, Distribution, Firearms and tactical gear, Food and beverage, Regulated products

Notable Clients: Proje Car Care Products

Locations: St. Louis, Missouri

Pricing: Quote-based

Great For: Manufacturers selling direct to consumers, Distributors with B2B catalogs, Shopify and ecommerce brands

Website: Blayzer Digital

20. Fenti Marketing

Fenti Marketing Logo

About: Fenti Marketing is a Sheffield area digital agency whose clients include Penny Hydraulics Group and Kinspeed. It offers paid social alongside PPC, SEO, photography and video.

Key Services: Paid social, PPC, SEO, Photography and video, Email marketing, Web development

Industries Served: Manufacturing, Engineering, Recruitment, Hospitality, Professional services

Notable Clients: Penny Hydraulics Group, Kinspeed, Verus Recruitment

Locations: Killamarsh, Sheffield, UK

Pricing: Quote-based

Great For: Sheffield and South Yorkshire manufacturers, Engineering firms, Businesses needing photo and video with ads

Website: Fenti Marketing

21. TechWyse

TechWyse Logo

About: TechWyse is a Toronto internet marketing agency that counts manufacturers among the verticals it serves with dedicated playbooks. It plans organic and paid social together and runs social media advertising for awareness and leads.

Key Services: Social media advertising, PPC, Technical SEO, Account-based marketing, Web design, Analytics

Industries Served: Manufacturing, Home services, Ecommerce, SaaS, Financial services

Notable Clients: Amego Electric Vehicles

Locations: Toronto, Canada

Pricing: Quote-based

Great For: Canadian manufacturers, Multi-location franchises, Businesses wanting a large in-house team

Website: TechWyse

22. Emote Digital

Emote Digital Logo

About: Emote Digital is a Melbourne agency in Hawthorn that builds and markets websites for franchise networks, retailers, manufacturers and health providers. Its paid social work for video hardware maker Atomos reports 367 percent more purchases from paid social.

Key Services: Paid social, Google Ads, Websites and ecommerce, Integrations, SEO and GEO, Content writing

Industries Served: Manufacturing, Franchise networks, Retail, Health, Membership organisations

Notable Clients: Atomos, Regent Caravans, Sentry Medical

Locations: Hawthorn, Melbourne, Australia

Pricing: Quote-based

Great For: Australian manufacturers with ecommerce, Caravan and equipment makers, Franchise networks

Website: Emote Digital

23. Blacksmith Agency

Blacksmith Agency Logo

About: Blacksmith Agency is a Phoenix web and marketing agency with case studies for manufacturers including Philips Steel and Tianma America. Its paid media team manages Facebook, Instagram, TikTok and Pinterest ads alongside PPC.

Key Services: Facebook Ads, Instagram Ads, PPC management, Web design, SEO, Branding

Industries Served: Manufacturing, Finance, Healthcare, Hospitality, Construction

Notable Clients: Philips Steel, Tianma America, Member First Mortgage

Locations: Phoenix, Arizona

Pricing: Quote-based

Great For: Manufacturers rebuilding their websites, B2B brands needing paid social, Mid-market companies

Website: Blacksmith Agency

Table of the counts behind this manufacturing Meta ads shortlist: agencies with a dedicated manufacturing or industrial page at 16 of 22; naming a client on their own site at 19 of 22; publishing a price at 0 of 22; headquartered in the United States at 13 of 22

Quick Comparison Table

AgencyKey SpecialtyStarting PriceBest For
1. Web TonicFull-Service Performance MarketingUSD $3,000/moMid-market to Enterprise (local US office)
2. MediaforceRFQ-focused paid campaigns for industrial brandsQuote-basedCanadian industrial suppliers
3. Digital StrikeManufacturing and industrial distribution marketingQuote-basedUS manufacturers and OEMs
4. Seota Digital MarketingManufacturing growth programs with Meta and Google adsQuote-basedMid-size US manufacturers
5. Tastic MarketingPaid and search marketing for industrial companiesQuote-basedIndustrial equipment sellers
6. Chatter BuzzPaid social and demand generation for manufacturersQuote-basedManufacturers with growth targets
7. RaincrossMeta ads with creative testing for technical sellersQuote-basedManufacturers with long buying cycles
8. Element ThreeOEM and dealer co-op advertisingQuote-basedOEMs selling through dealers
9. Think Creative AgencyIntegrated marketing for Australian manufacturersQuote-basedAustralian manufacturers
10. DirectiveB2B paid media for industrial pipelineQuote-basedB2B manufacturers
11. Repeat DigitalPaid social and PPC for UK manufacturersQuote-basedUK manufacturers
12. Workshop DigitalPaid media and analytics for manufacturersQuote-basedUS manufacturers
13. PBJ MarketingPaid social for technical productsQuote-basedManufacturers with technical buyers
14. Wired MediaPPC and paid social for manufacturing companiesQuote-basedUK manufacturing companies
15. Anicca DigitalMeta partner paid social for STEM and manufacturingQuote-basedSTEM and manufacturing firms
16. Kobe DigitalSocial ads for consumer product manufacturersQuote-basedProduct manufacturers selling direct
17. Media ProperEcommerce sites and paid social for manufacturersQuote-basedManufacturers selling online
18. KWSMSocial and video marketing for manufacturing and supply chainQuote-basedManufacturers and distributors
19. Blayzer DigitalMeta ads for manufacturer ecommerceQuote-basedManufacturers selling direct to consumers
20. Fenti MarketingPaid social and content for South Yorkshire industryQuote-basedSheffield and South Yorkshire manufacturers
21. TechWyseVertical playbooks with paid socialQuote-basedCanadian manufacturers
22. Emote DigitalPaid social and ecommerce for Australian manufacturersQuote-basedAustralian manufacturers with ecommerce
23. Blacksmith AgencyWeb, SEO and paid social for manufacturersQuote-basedManufacturers rebuilding their websites
Scope map comparing 23 entries including Web Tonic, separating agencies with a dedicated manufacturing or industrial page from paid media, web and ecommerce agencies with manufacturer clients
Disclosure audit of the 22 external Meta ads agencies on this page: which run a specialist offer, which name a client on their own site and which publish a price; Web Tonic is listed separately

Frequently Asked Questions

Do Meta ads work for manufacturers that sell B2B?

They can, when the goal is realistic. Engineers and procurement staff use Facebook and Instagram too, but they rarely buy from one ad. Meta works best for retargeting people who visited product pages, for product video that explains a process, for dealer and distributor campaigns and for recruiting. Element Three builds OEM and dealer co-op campaigns, while Chatter Buzz and Digital Strike run paid social inside wider demand programmes. Pair Meta with search and LinkedIn for buyers who are ready to request a quote.

How much does a Meta ads agency cost for a manufacturing company?

None of the twenty-two external agencies publishes a Meta ads management fee, so every quote here is made against scope. Price moves with monthly ad spend, the number of campaigns and audiences, how much video and creative the agency produces, and whether tracking, landing pages and CRM work are included. Ask each agency to separate management, creative and media costs, and confirm that the ad account and pixel stay in your company's name.

Should a manufacturer choose Meta ads or LinkedIn ads?

LinkedIn targets job titles and company size directly, which suits narrow B2B buyer groups, but its clicks usually cost more. Meta reaches people more cheaply and handles video and retargeting well, which suits product launches, dealer networks, consumer product lines and hiring. Many industrial brands use both. Digital Strike, Tastic Marketing, Workshop Digital and Media Proper list LinkedIn next to Meta on their own sites, so you can ask one team to split budget by audience.

What should a manufacturer ask a Meta ads agency before hiring it?

Ask for a manufacturing or industrial campaign it ran, the audience it targeted and the result it measured, such as quote requests or dealer leads. Ask how it tracks offline sales from a long cycle, who produces product and factory video, and how often it refreshes creative. Sixteen agencies on this list publish a manufacturing or industrial page, which is a useful starting point, but only a real case study shows how an agency handled a sales cycle like yours.

How long do Meta ads take to show results for a manufacturer?

Campaigns start delivering within days, but the first month is mostly learning: testing audiences, creative and offers while the algorithm gathers conversion data. Retargeting and dealer campaigns tend to show results first. Lead quality for complex industrial products usually becomes clear over two to three months, once sales teams have followed up and feedback reaches the agency. Agree a report that ties spend to leads, quotes and closed deals rather than likes or reach.

Choosing a Meta Ads Agency for Manufacturers

Decide what Meta should do for you. Retargeting site visitors, launching products, supporting dealers and hiring are different jobs, and the twenty-two external agencies here lean toward different mixes of industrial marketing, paid social and ecommerce.

Check the evidence on their own sites. Sixteen publish a manufacturing or industrial page and nineteen name a client we could verify, but none publishes a fee. Ask every agency for a manufacturing campaign it ran and the leads it produced.

Keep ownership and tracking clear. The ad account, pixel, audiences and creative should stay in your name, and conversion tracking should follow leads into your CRM so ads are judged on quotes, orders and revenue, not reach.

Use the first call as a test. A good agency asks about your products, buyers, dealers and sales cycle before it quotes. To see how Meta fits performance creative and paid social programmes, read our latest articles.

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