Table of contents
How we vet every listicle
Every agency featured on Web Tonic passes our 84-point editorial review before a single listicle goes live. This is how we vet each pick:
Verified client outcomes: We require real case studies with measurable KPIs — revenue, ROAS, CPA, retention — tied to the exact category being ranked. No cherry-picked wins, no unverifiable numbers.
Independent reputation: We cross-check Clutch, Google, G2, and Trustpilot ratings, and screen for review-bombing or suspicious patterns. Only operators with a consistent, verifiable track record make the cut.
Beyond that, every listing goes through a quarterly re-audit. We check 84 criteria across 6 pillars to make sure it still holds up — here are some of the checks we run:
A Meta Ads agency runs your paid presence on Facebook and Instagram: it structures campaigns and Advantage+ setups, decides which audiences are worth buying and which to exclude, briefs and ships the ad creative the feed consumes, wires the Meta pixel and Conversions API so the platform learns from real events, then paces budget against return on ad spend or cost per acquired customer.
Every firm below was read on its own site rather than on a directory listing. Eleven external agencies publish both Meta, Facebook or paid social work and B2B SaaS work in their own words, and eleven of them publish a headquarters address across two countries.
What does a Meta Ads agency do for B2B SaaS and software companies?
It owns the paid social account: campaign and Advantage+ structure, audience and exclusion strategy, creative briefing and testing, pixel and Conversions API tracking, catalogue ads, and budget pacing. Eleven external agencies here publish B2B SaaS paid social work.
1. Web Tonic
About: Web Tonic runs paid social as one system with the creative and the tracking behind it, so the account structure, the audience work, the ad production and the reporting sit with one team and one number. The same team owns the landing pages the campaigns depend on.
Key Services: Growth Marketing, Paid Social, PPC, Meta Ads, SEO, Google Ads, Snapchat Ads, Amazon Ads, Reddit Ads, TikTok Ads, TikTok Shop, GEO-AEO, Webflow Design, Shopify Design, WordPress Design, UGC, Social Media Management, Pay Per Click Management, Marketing Analytics, Analytics Implementation & CDPs, Performance Branding, Performance 360° Audit, Programmatic Ads, OOH Ads, HR Marketing
Industries Served: eCommerce, SaaS, B2B, Construction Professionals, Home Services, SMEs, Health Spa & Wellness, Retail, Legal & Judicial Services, Food & Beverages, Pets, Fitness, Family & Children, Finance & Insurance, Travel, Non-Profits & Organizations, Furniture & Decoration
Notable Clients: WorldRemit, Jack & Jones, Ardene, L’Oréal, Sendwave, Nestlé, Airbnb. Serve Fortune 500 companies and smaller fast-paced startups.
Locations: HQ in San Francisco with notable offices in New York, Chicago, Miami, Toronto, Montreal, Dubai, Singapore, Sydney and more. Offices on five continents.
Pricing: Starting at USD $3,000 per month. Flexible and scalable plans at any time according to your enterprise needs. Book a call to learn more.
Great For: Mid-market to enterprise-level businesses requiring ongoing, on-tap growth and performance marketing services.
Website: Web Tonic
2. Aimers
About: Aimers is an international performance marketing agency that scales B2B SaaS and tech companies through precision-targeted paid acquisition, conversion optimization, and full-funnel attribution. They provide paid social campaigns across platforms including Facebook, Instagram, and LinkedIn, backed by over a decade of experience and $30M+ in managed ad spend.
Key Services: Paid Search, Paid Social, Meta / Facebook Ads Agency, Conversion Rate Optimization, Landing Page Design, PPC Audit, Analytics, Demand Generation, Lead Generation, Retargeting, Remarketing
Industries Served: B2B SaaS, Software, Tech
Notable Clients: Mixpanel, ShipBob, Originality.AI, Uppbeat, Orion Labs
Locations: New York, NY
Pricing: Quote-based
Great For: Not publicly stated
Website: Aimers
3. Flighted
About: Flighted is a performance marketing and Meta Ads agency based in New York, NY, specializing in full-funnel paid advertising, rapid ad creative iteration, and landing page optimization. They help brands break through acquisition plateaus, optimize cost-per-acquisition metrics, and scale profitable ad campaigns.
Key Services: Meta Ads Management, Paid Advertising, Ad Creative Production, Landing Page Design & A/B Testing, TikTok Ads, Google Ads
Industries Served: DTC, CPG, B2B
Notable Clients: Collective, SimplyGoodCoffee, Season Health, Avantera Health, Magic Story
Locations: New York, NY
Pricing: Quote-based
Great For: Not publicly stated
Website: Flighted
4. NoGood
About: NoGood is a growth marketing and paid social agency that helps scaleups and B2B SaaS companies drive performance across digital channels including Facebook and Instagram. They deploy rapid experimentation frameworks, data-driven audience strategies, and conversion-focused creative testing to optimize customer acquisition costs.
Key Services: Paid Social Advertising, Meta Ads Management, Growth Marketing, Performance Creative & UGC Testing, Data & Tracking Optimization
Industries Served: B2B SaaS, Software, E-commerce, Startups & Scaleups
Notable Clients: Nike, Intuit, P&G
Locations: New York, NY
Pricing: Quote-based
Great For: Not publicly stated
Website: NoGood
5. HawkSEM
About: HawkSEM is a full-service digital marketing agency that provides paid search, paid social, and SEO services. They utilize a proprietary technology called ConversionIQ to track performance and optimize multi-channel advertising campaigns.
Key Services: Paid Social, PPC Management, Social Media Marketing, SEO, Conversion Rate Optimization
Industries Served: B2B, SaaS, Technology, Ecommerce, Healthcare, Finance
Notable Clients: AppDynamics, ThriftBooks
Locations: Los Angeles
Pricing: Quote-based
Great For: Not publicly stated
Website: HawkSEM
6. MV3 Marketing
About: MV3 Marketing is a B2B growth infrastructure agency headquartered in Raleigh, NC. They build integrated demand engines across organic search, paid channels, and analytics, ensuring clients retain full ownership of all created assets, workflows, and stacks.
Key Services: Demand Generation and ABM, AI SEO, AI Advertising, Full-Service AI Marketing, Analytics and Attribution, Web Design and Development
Industries Served: SaaS, Fintech, Cybersecurity, Manufacturing, E-commerce, Professional Services
Notable Clients: No client publicly named on the firm's own site
Locations: Raleigh, North Carolina
Pricing: Quote-based
Great For: Not publicly stated
Website: MV3 Marketing
7. InterTeam Marketing
About: InterTeam Marketing is a full-service B2B advertising agency that manages paid acquisition campaigns across platforms like Meta, Google, LinkedIn, and Reddit. They focus on qualified lead generation, multi-channel conversion tracking, creative design, and integrating ad performance with client CRMs.
Key Services: Meta Ads, Facebook and Instagram Advertising, Paid Social Advertising, PPC Advertising, Conversion Tracking, Creative Design, Landing Page Development, CRM Integrations
Industries Served: B2B SaaS, Technology Companies, Professional Services, Healthcare, Fintech
Notable Clients: Coefficient
Locations: Toronto, ON
Pricing: Quote-based
Great For: Not publicly stated
Website: InterTeam Marketing
8. TimeZ Marketing
About: TimeZ Marketing is a performance-driven digital marketing agency headquartered in San Jose, California, offering paid social advertising across platforms like Meta alongside search engine optimization and PPC management. They cater to B2B SaaS, e-commerce, and technology companies with custom-quoted flat monthly retainers or project scopes.
Key Services: Paid Social Advertising, Google Ads, SEO, Technical SEO, Conversion Rate Optimization, Demand Generation, GA4 Implementation
Industries Served: B2B SaaS Companies, E-commerce Brands, Technology and Software Companies, Startups and Growth-Stage Companies, Enterprise Organizations, Professional Services Firms
Notable Clients: No client publicly named on the firm's own site
Locations: San Jose
Pricing: Quote-based
Great For: Not publicly stated
Website: TimeZ Marketing
9. Burt's Media Services
About: Burt's Media Services is a content and digital marketing agency based in Raleigh, NC, specializing in video production, social media management, and paid social advertising. They help brands build and execute holistic content strategies and manage digital marketing campaigns across platforms like Facebook, Instagram, and YouTube.
Key Services: Social Media Marketing, Instagram Marketing, Facebook Marketing, Digital Advertising, Content Creation, Videography & Photography, Digital Brand Management, Web Development
Industries Served: Not publicly stated
Notable Clients: 321 Coffee, BrandBossHQ
Locations: Raleigh
Pricing: Quote-based
Great For: Not publicly stated
Website: Burt's Media Services
10. ZTABS
About: ZTABS is an AI-first software development and digital marketing agency headquartered in Houston, Texas, providing full-funnel digital marketing, social media advertising, and custom software solutions. They build data-driven paid marketing strategies covering social platforms like Meta and LinkedIn to drive qualified traffic and pipeline generation.
Key Services: Digital Marketing, Social Media Marketing, Pay-Per-Click Advertising, Search Engine Optimization, Content Marketing, Email Marketing, Web Development, SaaS Development, AI Development
Industries Served: B2B SaaS, Software, AI & Machine Learning, Fintech, Marketing Agencies
Notable Clients: No client publicly named on the firm's own site
Locations: Houston, TX
Pricing: Quote-based
Great For: Not publicly stated
Website: ZTABS
11. Digital Authority Partners
About: Digital Authority Partners is a creative, data-driven marketing agency headquartered in Chicago that builds, measures, and markets innovative digital products. They provide full-funnel digital marketing services including PPC, SEO, paid media management, and product design.
Key Services: Paid Media Management, PPC, SEO, Content Marketing, Web Design, Web Development, Mobile App Development
Industries Served: B2B, B2C, Healthcare, Software as a Service (SaaS), Education, E-commerce
Notable Clients: No client publicly named on the firm's own site
Locations: Chicago, IL
Pricing: Quote-based
Great For: Not publicly stated
Website: Digital Authority Partners
12. Osric Digital
About: Osric Digital is a boutique B2B paid media agency specializing in demand generation and full-funnel campaign execution across Google, LinkedIn, and Meta Ads. They focus on connecting ad spend performance directly to CRM data and pipeline metrics rather than platform vanity metrics.
Key Services: Paid Media Management, Meta Ads, Google Ads, LinkedIn Ads, Demand Gen Consulting, Full-Funnel Campaign Execution, CRM & Pipeline Integration
Industries Served: B2B SaaS, Fintech, HR Tech, Professional Services
Notable Clients: No client publicly named on the firm's own site
Locations: New York
Pricing: Quote-based
Great For: Not publicly stated
Website: Osric Digital
Quick Comparison Table
| Agency | Key Specialty | Starting Price | Best For |
|---|---|---|---|
| 1. Web Tonic | Full-Service Performance Marketing | USD $3,000/mo | Mid-market to Enterprise |
| 2. Aimers | Paid Search | Quote-based | Not publicly stated |
| 3. Flighted | Meta Ads Management | Quote-based | Not publicly stated |
| 4. NoGood | Paid Social Advertising | Quote-based | Not publicly stated |
| 5. HawkSEM | Paid Social | Quote-based | Not publicly stated |
| 6. MV3 Marketing | Demand Generation and ABM | Quote-based | Not publicly stated |
| 7. InterTeam Marketing | Meta Ads | Quote-based | Not publicly stated |
| 8. TimeZ Marketing | Paid Social Advertising | Quote-based | Not publicly stated |
| 9. Burt's Media Services | Social Media Marketing | Quote-based | Not publicly stated |
| 10. ZTABS | Digital Marketing | Quote-based | Not publicly stated |
| 11. Digital Authority Partners | Paid Media Management | Quote-based | Not publicly stated |
| 12. Osric Digital | Paid Media Management | Quote-based | Not publicly stated |
Frequently Asked Questions
Does Meta advertising actually work for a B2B SaaS product?
It works for demand capture at the top and for re-engaging people who already touched the product, not for chasing an enterprise signature inside one ad. Feed and Reels placements buy attention cheaply, then the pipeline is won by the trial, the demo page and the follow-up sequence. Ask a candidate which SaaS accounts it ran, whether it optimised to trials or to qualified opportunities fed back from the CRM, and what its blended cost per opportunity looked like after three months.
What conversion event should a SaaS brand send back to Meta?
Send the event that correlates with revenue and occurs often enough to teach delivery, which is usually a started trial or a booked demo rather than a closed deal. Sparse events starve optimisation, so many teams bid on the trial and then import the qualified stage through the Conversions API for reporting. Ask who owns that plumbing, how deduplication against the browser pixel is handled, and what the agency does when event volume drops below the learning threshold.
What does Meta Ads management usually cost?
Fees arrive three ways: a flat monthly retainer, a percentage of ad spend, most often somewhere between ten and twenty per cent, or a hybrid with a floor plus a percentage above it. Creative production is the line that surprises buyers, because paid social eats far more assets than search does and studios often bill it separately. On this page not one external firm here prints a fee figure. Ask what the fee covers, how many new concepts it includes each month, and what counts as extra.
Which of these agencies name a client I can verify?
Six of the eleven. Aimers names Mixpanel and ShipBob, and Flighted names Collective and SimplyGoodCoffee. The rest credit nobody on the pages we read, which is normal when a contract forbids logo use or the ads ran from a brand's own Business Manager. Ask instead for two accounts they ran this year, the monthly spend band, the creative they shipped, and a call with the marketer who approved the invoice. An agency that cannot arrange that call may be showing work it did not run.
Who should own the ad account, the pixel and the creative?
You should, all three. Ask for campaigns to run inside your own Meta Business Manager with the agency invited as a partner, keep the pixel, dataset and custom audiences in your name, and put the raw creative files in your storage, which is how we set up conversion tracking too. An agency that only runs spend through its own Business Manager is holding the learning history you paid to build.
Choosing a Meta Ads Partner for B2B SaaS Companies
All eleven external agencies listed publish Meta, Facebook or paid social work alongside B2B SaaS work on their own sites, which is a lower bar than a result they produced in your category. Treat this as a shortlist to interrogate, not a ranking of outcomes.
Six credit a client you can check, and not one external firm here prints a fee figure. Compare what each agency actually owns: the account structure, the audience and exclusion work, the creative production, the tracking, and the reporting that follows.
Ask how many net-new creative concepts they shipped last month, what happened to cost per acquisition after the third week, and how they proved a result was incremental. An agency answering with concepts, dates and the people who approved the spend is describing its own work.
Whoever wins the brief, keep the Business Manager, the pixel and dataset, the custom audiences and the creative files in your own name, because an account you cannot audit is a supplier you cannot leave. If you would rather have paid social and the ad creative behind it run by one accountable team, read our latest analysis or see how we build performance creative.
