Table of contents
How we vet every listicle
Every agency featured on Web Tonic passes our 84-point editorial review before a single listicle goes live. This is how we vet each pick:
Verified client outcomes: We require real case studies with measurable KPIs — revenue, ROAS, CPA, retention — tied to the exact category being ranked. No cherry-picked wins, no unverifiable numbers.
Independent reputation: We cross-check Clutch, Google, G2, and Trustpilot ratings, and screen for review-bombing or suspicious patterns. Only operators with a consistent, verifiable track record make the cut.
Beyond that, every listing goes through a quarterly re-audit. We check 84 criteria across 6 pillars to make sure it still holds up — here are some of the checks we run:
A marketing strategy consultancy decides what a business should say, to whom and through which channels before any budget is committed: it studies the market and the customer, sets positioning and pricing cues, chooses the channel mix, and writes the plan and targets that an in-house team or agency then carries out.
Each firm here had to describe strategy, planning or consultancy work on its own website, explain how it runs client engagements and carry its own logo. Nine external firms serving Melbourne qualified: nine pitch strategy or consulting as a headline service rather than one channel, and nine give an address in Melbourne.
What does a Melbourne marketing strategy consultancy deliver?
A written plan: who the customer is, how the brand should be positioned against rivals, which channels get the budget and which numbers will judge it. We kept nine external Melbourne firms; nine show a local address and two name clients.
1. Web Tonic
About: Web Tonic writes the marketing plan and then runs it, so the strategists who pick the audiences also manage the search campaigns and build the dashboards that track each target. Melbourne companies usually come to us when a strategy document exists but nobody has been made accountable for turning it into spend and results.
Key Services: Growth Marketing, Paid Social, PPC, Meta Ads, SEO, Google Ads, Snapchat Ads, Amazon Ads, Reddit Ads, TikTok Ads, TikTok Shop, GEO-AEO, Webflow Design, Shopify Design, WordPress Design, UGC, Social Media Management, Pay Per Click Management, Marketing Analytics, Analytics Implementation & CDPs, Performance Branding, Performance 360° Audit, Programmatic Ads, OOH Ads, HR Marketing
Industries Served: eCommerce, SaaS, B2B, Construction Professionals, Home Services, SMEs, Health Spa & Wellness, Retail, Legal & Judicial Services, Food & Beverages, Pets, Fitness, Family & Children, Finance & Insurance, Travel, Non-Profits & Organizations, Furniture & Decoration
Notable Clients: WorldRemit, Jack & Jones, Ardene, L’Oréal, Sendwave, Nestlé, Airbnb. Serve Fortune 500 companies and smaller fast-paced startups.
Locations: HQ in San Francisco with notable offices in New York, Chicago, Miami, Toronto, Montreal, Dubai, Singapore, Sydney and more. Offices on five continents.
Pricing: Starting at USD $3,000 per month. Flexible and scalable plans at any time according to your enterprise needs. Book a call to learn more.
Great For: Mid-market to enterprise-level businesses requiring ongoing, on-tap growth and performance marketing services.
Website: Web Tonic
2. VIVO Marketing
About: VIVO Marketing is a full-service marketing agency and consultancy based in Melbourne, providing strategic roadmaps, fractional marketing directors, and AI-powered marketing execution. They act as an outsourced marketing department for small-to-medium enterprises, blending top-tier marketing strategy with grassroots execution tactics.
Key Services: Marketing Strategy & 90 day roadmap, AI Marketing Workshops & AI Engine Setup, Fractional Marketing Director, Digital Ads & SEO, Branding & Design, Website Development, Outsourced Marketing Team
Industries Served: Technology, B2B, Wellness, Product
Notable Clients: No client publicly named on the firm's own site
Locations: Melbourne
Pricing: Quote-based
Great For: Technology businesses, B2B companies, Wellness businesses
Website: VIVO Marketing
3. Emmet Consulting
About: Emmet Consulting provides business growth, management, and marketing consulting services to help organizations navigate strategy and scale. Based in Melbourne, they combine expertise across brand, marketing, commercial modeling, and sales transformation to drive revenue growth.
Key Services: Business Strategy, Go To Market, Financial + Commercial Modelling, Marketing + Brand Strategy, Sales Transformation, School Strategy + Admissions + Marketing
Industries Served: B2B, Education, Health and Wellbeing, SaaS
Notable Clients: No client publicly named on the firm's own site
Locations: Melbourne
Pricing: Quote-based
Great For: B2B companies, Education providers, Health and Wellbeing
Website: Emmet Consulting
4. Digital Bond Marketing
About: Digital Bond is a Melbourne-founded consultancy specializing in AI and automation-driven marketing systems for founder-led businesses. They focus on diagnosing marketing constraints, designing connected workflows across acquisition and CRM, and providing hands-on advisory and implementation.
Key Services: Marketing system design, Acquisition and conversion workflows, CRM, automation and measurement, Advisory and implementation, Virtual CMO, HubSpot consulting, SEO consulting
Industries Served: Not publicly stated
Notable Clients: No client publicly named on the firm's own site
Locations: Melbourne
Pricing: Quote-based
Great For: Teams buying marketing system design, Teams buying acquisition and conversion workflows, Teams buying CRM, automation and measurement
Website: Digital Bond Marketing
5. Harvey
About: Harvey is a strategic brand, web and eCommerce agency that works closely with conscious businesses to set clear visions and strategies. Their small team delivers end-to-end solutions spanning research, brand strategy, messaging, website development, and day-to-day marketing execution.
Key Services: Brand Strategy, Digital and eCommerce Strategy, Website & eCommerce Design and Development, Content & Email Marketing, Paid Campaigns, Performance Reporting
Industries Served: Conscious Businesses, Sustainable Development Goal (SDG) Initiatives, Ethical Finance, Nonprofit & Advocacy, Food & Beverage
Notable Clients: No client publicly named on the firm's own site
Locations: Melbourne (Bourke Street), Geelong
Pricing: Quote-based
Great For: Conscious Businesses, Sustainable Development Goal (SDG) Initiatives, Ethical Finance
Website: Harvey
6. Thirst Creative
About: Thirst Creative is an independent creative and branding agency based in Melbourne that specializes in linking companies with their customers through comprehensive design, digital, and marketing services. Their multidisciplinary team includes strategists, storytellers, designers, and developers dedicated to delivering meaningful and impactful brand experiences.
Key Services: Brand Strategy, Marketing, Web Design, Web Development, Digital Solutions
Industries Served: Not publicly stated
Notable Clients: No client publicly named on the firm's own site
Locations: Melbourne
Pricing: Quote-based
Great For: Teams buying brand strategy, Teams buying marketing, Teams buying web design
Website: Thirst Creative
7. Impressive
About: Impressive is a performance marketing agency headquartered in Melbourne, Australia, offering data-driven campaigns and strategic roadmaps. Their service offerings include custom growth strategies, SEO and multi-channel marketing, and strategic guidance for internal marketing teams.
Key Services: Digital Marketing Strategy, SEO Strategy, Paid Media, CRM Strategy, Email Marketing, Strategic Guidance & Audits
Industries Served: eCommerce, Professional Services, SaaS / Tech, Retail
Notable Clients: Modibodi, Mattel, iSelect
Locations: Melbourne
Pricing: Quote-based
Great For: Ecommerce brands, Professional Services, SaaS / Tech
Website: Impressive
8. Medimark
About: Medimark is a specialist medical marketing and strategic consultancy located in Melbourne, Australia, dedicated to supporting doctors, clinics, and healthcare organisations. They provide integrated practice growth solutions, combining digital and traditional marketing, strategic advisory, referrer engagement, and AHPRA-compliant campaigns.
Key Services: Strategic Marketing, Market Research, Practice Consulting, Managed Medical Marketing Services, Digital Advertising, SEO, Branding, Website Design, Social Media Management, CPD Accredited Event Management, Clinical Trials Recruitment Solutions, Media Management & Public Relations
Industries Served: Healthcare, Medical Practices, Specialist Clinics, Allied Health, Life Sciences
Notable Clients: No client publicly named on the firm's own site
Locations: Melbourne
Pricing: Quote-based
Great For: Healthcare providers, Medical Practices, Specialist Clinics
Website: Medimark
9. Social Garden (The Garden)
About: Social Garden (rebranded as The Garden) is a Melbourne-headquartered digital marketing and growth agency specializing in lead generation, marketing automation, and customer journey strategy. They deliver integrated marketing solutions designed to help brands in complex, high-consideration sectors build viable customer ecosystems and drive measurable commercial outcomes.
Key Services: Marketing Strategy, Digital Strategy, Lead Generation, Marketing Automation, CRM Integration & Development, Paid Media & Performance Marketing
Industries Served: Education, Property, Financial Services, Aged Care, Automotive
Notable Clients: Mirvac, Australian Unity
Locations: Melbourne
Pricing: Quote-based
Great For: Education providers, Property businesses, Financial Services
Website: Social Garden (The Garden)
10. Grownomics
About: Grownomics is a boutique marketing and strategy agency based in Melbourne that specializes in fractional CMO services, bespoke growth roadmaps, and digital marketing for small and medium-sized businesses. Their approach focuses on providing executive-level marketing expertise and strategic planning without requiring a full-time commitment.
Key Services: Marketing Strategy Consulting, Fractional CMO Services, Digital Marketing, SEO, Google Ads Management, Social Media Marketing, Content Marketing
Industries Served: Hospitality, Medical & Healthcare, Trades, Weddings, Small Business
Notable Clients: No client publicly named on the firm's own site
Locations: Truganina, western Melbourne
Pricing: Quote-based
Great For: Hospitality venues, Medical & Healthcare, Trades businesses
Website: Grownomics
Quick Comparison Table
| Agency | Key Specialty | Starting Price | Best For |
|---|---|---|---|
| 1. Web Tonic | Full-Service Performance Marketing | USD $3,000/mo | Mid-market to Enterprise |
| 2. VIVO Marketing | Marketing Strategy & 90 day roadmap | Quote-based | Technology businesses |
| 3. Emmet Consulting | Business Strategy | Quote-based | B2B companies |
| 4. Digital Bond Marketing | Advisory and implementation | Quote-based | Teams buying marketing system design |
| 5. Harvey | Brand Strategy | Quote-based | Conscious Businesses |
| 6. Thirst Creative | Brand Strategy | Quote-based | Teams buying brand strategy |
| 7. Impressive | Digital Marketing Strategy | Quote-based | Ecommerce brands |
| 8. Medimark | Strategic Marketing | Quote-based | Healthcare providers |
| 9. Social Garden (The Garden) | Marketing Strategy | Quote-based | Education providers |
| 10. Grownomics | Marketing Strategy Consulting | Quote-based | Hospitality venues |
Frequently Asked Questions
What should a marketing strategy engagement in Melbourne produce?
At minimum you should walk away with a customer definition backed by research, a positioning statement you can test against competitors, a channel plan with budget splits, and a short list of targets for the first two quarters. Ask every shortlisted firm for an anonymised sample of a finished plan. If what comes back is a slide deck of principles with no numbers in it, you are paying for a workshop rather than a strategy you can run.
How much does marketing strategy consulting cost in Melbourne?
Not one firm on this page publishes a fee, so every figure you see will come from a proposal. The fee depends on how much research is included, how many stakeholder interviews are run, whether the consultant stays on to oversee delivery, and whether media spend sits inside the quote. Ask for the strategy phase priced on its own so you can stop there if the plan is enough.
When is a strategy consultant better value than a full-service agency?
When the question is what to do rather than who will do it. A consultant is worth hiring before a rebrand, a new market entry, a product launch, or when spend is rising but results are flat and nobody can say why. If the plan is already clear and you simply need hands on campaigns, an agency or a freelancer is cheaper. Several firms on this list offer both, so ask which role they would play for you.
How long does a marketing strategy project take?
Most strategy projects run six to twelve weeks: two to four weeks of research and interviews, a few weeks of positioning and channel work, then a final plan and a handover session. Larger projects that include customer surveys or several product lines take longer. Agree the milestones in writing, and ask when you will see a first draft, so the project does not drift into an open-ended retainer before any decision has been made.
Does it matter if the consultant is based in Melbourne?
Nine of the nine firms here publish a Melbourne address, and none of them runs the brief from another city. A local firm helps during research, when interviews with your sales staff, customers and partners are easier in person, and it will already know the regional competitors. Once the plan exists, most of the work runs remotely, so judge each firm on the seniority of the person writing your plan more than on the suburb.
Choosing a Marketing Strategy Consultancy in Melbourne
Write down the decision you need made. Entering a new market, repositioning against a cheaper rival and fixing a stalled channel mix are different briefs, and the nine external firms on this list are not equally strong at all three.
Ask for proof, not a philosophy. Two of them name clients on their own sites and nine publish a Melbourne address; for the others, request a reference in your sector and a sample plan before a second meeting.
Settle who carries the plan out. Decide at the start whether the consultancy hands over to your team or stays to run campaigns, and how progress against each target will be reported every month.
Treat the first call as a test. A strong strategist asks about margins, customers and past results before talking about tactics, and is willing to say what they would not recommend. To see how planning, campaign delivery and reporting connect in one team, browse our latest articles or visit our Melbourne page.
