Table of contents
How we vet every listicle
Every agency featured on Web Tonic passes our 84-point editorial review before a single listicle goes live. This is how we vet each pick:
Verified client outcomes: We require real case studies with measurable KPIs — revenue, ROAS, CPA, retention — tied to the exact category being ranked. No cherry-picked wins, no unverifiable numbers.
Independent reputation: We cross-check Clutch, Google, G2, and Trustpilot ratings, and screen for review-bombing or suspicious patterns. Only operators with a consistent, verifiable track record make the cut.
Beyond that, every listing goes through a quarterly re-audit. We check 84 criteria across 6 pillars to make sure it still holds up — here are some of the checks we run:
A marketing KPI scorecard firm decides what your team will be judged on: which handful of numbers count as marketing performance, where each one is pulled from, how often it is reviewed, and what the owner of a missed target is expected to do next.
We looked past dashboard screenshots for measurement sold as its own line: analytics, attribution, reporting or KPI work named on the firm's own site, plus its own logo. Fourteen external firms serving New York passed, twelve of them selling measurement as a core discipline, and eight give a full street address rather than a city name on its own.
What does a marketing KPI scorecard consultant in New York actually deliver?
An agreed metric set with owners and thresholds, wired to a source each number can be traced back to, and one review rhythm. Fourteen external firms serving New York sell measurement or reporting work; fourteen publish a local address and seven credit a checkable client.
1. Web Tonic
About: Web Tonic writes scorecards against campaigns it also runs, so whoever defines the number in New York also answers for the demand behind it and the tracking underneath it. Definitions live in your own analytics stack, not in a slide we keep.
Key Services: Growth Marketing, Paid Social, PPC, Meta Ads, SEO, Google Ads, Snapchat Ads, Amazon Ads, Reddit Ads, TikTok Ads, TikTok Shop, GEO-AEO, Webflow Design, Shopify Design, WordPress Design, UGC, Social Media Management, Pay Per Click Management, Marketing Analytics, Analytics Implementation & CDPs, Performance Branding, Performance 360° Audit, Programmatic Ads, OOH Ads, HR Marketing
Industries Served: eCommerce, SaaS, B2B, Construction Professionals, Home Services, SMEs, Health Spa & Wellness, Retail, Legal & Judicial Services, Food & Beverages, Pets, Fitness, Family & Children, Finance & Insurance, Travel, Non-Profits & Organizations, Furniture & Decoration
Notable Clients: WorldRemit, Jack & Jones, Ardene, L’Oréal, Sendwave, Nestlé, Airbnb. Serve Fortune 500 companies and smaller fast-paced startups.
Locations: HQ in San Francisco with notable offices in New York, Chicago, Miami, Toronto, Montreal, Dubai, Singapore, Sydney and more. Offices on five continents.
Pricing: Starting at USD $3,000 per month. Flexible and scalable plans at any time according to your enterprise needs. Book a call to learn more.
Great For: Mid-market to enterprise-level businesses requiring ongoing, on-tap growth and performance marketing services.
Website: Web Tonic
2. AOK Marketing
About: AOK Marketing is a digital marketing agency with an office in New York, NY. They provide services spanning SEO, paid search, paid social, conversion rate optimization, and data-driven performance marketing.
Key Services: Search Engine Optimization (SEO), AI-Powered SEO, Pay-Per-Click (PPC) Advertising, Paid Social Media Ads, Conversion Rate Optimization (CRO), Affiliate & Influencer Marketing
Industries Served: Not publicly stated
Notable Clients: No client publicly named on the firm's own site
Locations: New York
Pricing: Quote-based
Great For: Not publicly stated
Website: AOK Marketing
3. DiscoverMyBusiness Digital Marketing Agency
About: DiscoverMyBusiness is a digital marketing agency headquartered on Madison Avenue in New York City. Founded in 2018, the agency specializes in search engine optimization, content strategy, pay-per-click advertising, and web development operations. They focus on building full-service digital marketing operations tied to measurable revenue performance guarantees.
Key Services: Search Engine Optimization, Technical SEO, Local SEO, Content Strategy, Link Building, Pay-Per-Click Advertising, Google Ads Management, Web Design
Industries Served: Not publicly stated
Notable Clients: No client publicly named on the firm's own site
Locations: New York
Pricing: Quote-based
Great For: Not publicly stated
Website: DiscoverMyBusiness Digital Marketing Agency
4. Digital Drew SEM
About: Digital Drew SEM is an NYC-based digital marketing agency offering analytics, attribution tracking, and dashboard reporting alongside paid media and SEO services. Their analytics and reporting services focus on setting up dashboards and turning messy data into clear, actionable decisions.
Key Services: Google Ads / PPC, Meta & Social Ads, SEO, AI Search & GEO, Email Marketing, Web Development, Analytics & Reporting
Industries Served: Therapy & Mental Health, Ecommerce
Notable Clients: No client publicly named on the firm's own site
Locations: New York
Pricing: Quote-based
Great For: Not publicly stated
Website: Digital Drew SEM
5. NoGood
About: NoGood is a growth marketing and analytics agency headquartered in New York that builds robust measurement infrastructure and executive dashboards to track real-time performance. They emphasize data-driven insights and custom scorecard metrics tied directly to business growth objectives rather than vanity metrics.
Key Services: Growth Marketing, Marketing Analytics & Infrastructure, Executive Dashboards & KPI Reporting, Digital Marketing Consulting, CRO, SEO, PPC
Industries Served: SaaS, B2B, Fintech, Healthcare, E-commerce
Notable Clients: Nike, TikTok, Intuit, MongoDB
Locations: New York, New York
Pricing: Quote-based
Great For: Not publicly stated
Website: NoGood
6. Hunter Digital
About: Hunter Digital is an NYC-based digital ad agency focused on helping fashion, fitness, and homeware brands scale with targeted paid media and growth-focused ecommerce strategies. They use advanced attribution to measure channel performance and optimize digital marketing plans.
Key Services: Paid Media, Paid Search, Social Media Advertising, Ecommerce Strategies, Attribution & Channel Performance Measurement
Industries Served: Fashion, Fitness, Homeware, Furniture, DTC & Ecommerce
Notable Clients: AutoRentals
Locations: New York
Pricing: Quote-based
Great For: Not publicly stated
Website: Hunter Digital
7. Mind & Metrics
About: Mind & Metrics is a full-service digital transformation agency that helps businesses architect marketing systems, implement tailored AI solutions, and streamline workflows. They focus on building connected platforms, automating data integration, and optimizing operational technology stacks.
Key Services: Digital Transformation Consulting, Marketing Automation, Sales Automation, CRM & Data Integration, AI Marketing Integration, SEO, Content Strategy
Industries Served: Not publicly stated
Notable Clients: No client publicly named on the firm's own site
Locations: Brooklyn, New York
Pricing: Quote-based
Great For: Not publicly stated
Website: Mind & Metrics
8. Anteriad
About: Anteriad is a global full-funnel B2B marketing and data solutions provider offering intent data, demand generation, ABM solutions, and multi-channel analytics. They provide both self-service data via the Anteriad Marketing Cloud and managed analytics and intelligence services to help marketers prove ROI and pipeline impact.
Key Services: Analytics & Intelligence, Audience Identification & Activation, Demand Generation & Performance Marketing, BDR & SDR-as-a-Service, Anteriad Marketing Cloud
Industries Served: B2B Technology, Manufacturing, Healthcare, Media and Information Services
Notable Clients: Lenovo, SHRM, RTIC
Locations: New York
Pricing: Quote-based
Great For: Not publicly stated
Website: Anteriad
9. Omnia 1 Analytics
About: Omnia 1 Analytics is a digital analytics and growth marketing agency that builds proprietary custom dashboards and provides performance marketing and SEO consulting. Their data-driven services focus on tracking financial health, P&L targets, and multi-channel marketing attribution for brands looking to scale.
Key Services: Performance Marketing, SEO & AIO, Email Marketing, Customer Insights, Marketing KPI Scorecard & Reporting Dashboards
Industries Served: E-commerce, Fashion, Wellness, Food & Beverage, Startups
Notable Clients: Veronica Beard, Jolie Skin Co, NexHealth
Locations: New York, New York
Pricing: Quote-based
Great For: Not publicly stated
Website: Omnia 1 Analytics
10. MacroHype
About: MacroHype is a digital marketing agency headquartered in New York that offers comprehensive marketing solutions, including data-driven analytics, ROI tracking dashboards, and revenue operations services. Their platform and reporting toolkits assist clients in monitoring key performance indicators, channel performance, and cost-per-lead metrics.
Key Services: Digital Marketing Services, SEO Services, PPC Services, Content Marketing Services, Social Media Services, Web Design Services, Marketing ROI Reporting & Analytics Dashboards, Revenue Operations Services
Industries Served: Not publicly stated
Notable Clients: City Of Hoboken, Perimtec, Second Start Financial, Universal Relocations
Locations: New York
Pricing: Quote-based
Great For: Not publicly stated
Website: MacroHype
11. BusySeed
About: BusySeed is an AI-forward digital marketing and revenue growth agency headquartered in New York City. They offer comprehensive growth services that integrate marketing, sales, and technology, including marketing automation, reporting dashboards, and KPI tracking. Founded in 2013, the agency helps businesses scale their pipelines and measure performance through data-driven insights.
Key Services: Marketing Automation, Reporting Automation, KPI Dashboards, Data Warehouse Sync, Digital Marketing, Lead Generation, SEO, Paid Advertising, Conversion Rate Optimization (CRO)
Industries Served: SaaS, Financial Services, Home Services, E-Commerce, Healthcare, Legal, Automotive, Hospitality
Notable Clients: ProPricer, WealthVest, Palisade Fence, Cielo Global Holdings
Locations: New York
Pricing: Quote-based
Great For: Not publicly stated
Website: BusySeed
12. Amsive
About: Amsive is a data-led performance marketing agency that provides advanced analytics solutions, custom reporting, and marketing measurement strategies designed to connect performance to the bottom line. Headquartered in New York, the firm utilizes proprietary audience science and data platforms to help brands measure, optimize, and scale multichannel marketing initiatives.
Key Services: Marketing KPI Scorecard & Reporting Consulting, Advanced Analytics Solutions, Custom Reporting and Modeling, Multichannel Marketing Analytics, Marketing Analytics Environment (MAE) Builds, Marketing Insights Platform (MIP) Builds, SEO, Paid Search, Direct Marketing, Audience Strategy
Industries Served: Higher Education, Consumer Lending, Career & Trade Schools, Professional Learning & Certifications
Notable Clients: No client publicly named on the firm's own site
Locations: New York
Pricing: Quote-based
Great For: Not publicly stated
Website: Amsive
13. The Influencer Marketing Factory
About: The Influencer Marketing Factory is a global influencer marketing agency that handles end-to-end campaigns across TikTok, Instagram, and YouTube. Their services incorporate KPI setup, tracking, and detailed reporting and analytics to measure return on investment.
Key Services: Influencer Marketing, Paid Media & Native Ads, Social Media Management, UGC Content Creation, Reporting & Analytics
Industries Served: E-commerce, Gaming, Fitness, Tech, Beauty & Fashion
Notable Clients: Google, Meta, Sony Music, Hyundai
Locations: New York
Pricing: Quote-based
Great For: Not publicly stated
Website: The Influencer Marketing Factory
14. Voy Media
About: Voy Media is a New York City-based performance marketing and digital advertising agency specializing in multi-channel paid social campaigns, creative production, and growth strategies. Their team manages complete ad operations and provides data-driven campaign reporting focused on core revenue metrics and conversion outcomes.
Key Services: Paid Media Advertising, Social Media Marketing, Creative Production, Growth Marketing, Analytics & Campaign Reporting
Industries Served: E-commerce, DTC, SaaS, Health & Wellness, Education
Notable Clients: No client publicly named on the firm's own site
Locations: New York
Pricing: Quote-based
Great For: Not publicly stated
Website: Voy Media
15. Horizon Media, Inc
About: Horizon Media is a prominent independent media and marketing agency headquartered in New York City. The firm provides data-driven marketing solutions, developing performance analytics, custom reporting infrastructures, and KPI measurement methodologies for major brands. Recognized for its innovation in data application, Horizon helps clients optimize campaign performance through advanced analytics and data intelligence.
Key Services: Marketing Analytics, KPI Development & Reporting Methodologies, Data Visualization & Dashboards, Media Planning and Strategy, Programmatic Advertising & Data Engineering
Industries Served: Entertainment, Retail, Technology, Consumer Packaged Goods
Notable Clients: No client publicly named on the firm's own site
Locations: New York
Pricing: Quote-based
Great For: Not publicly stated
Website: Horizon Media, Inc
Quick Comparison Table
| Agency | Key Specialty | Starting Price | Best For |
|---|---|---|---|
| 1. Web Tonic | Full-Service Performance Marketing | USD $3,000/mo | Mid-market to Enterprise |
| 2. AOK Marketing | Search Engine Optimization (SEO) | Quote-based | Not publicly stated |
| 3. DiscoverMyBusiness Digital Marketing Agency | Search Engine Optimization | Quote-based | Not publicly stated |
| 4. Digital Drew SEM | Google Ads / PPC | Quote-based | Not publicly stated |
| 5. NoGood | Growth Marketing | Quote-based | Not publicly stated |
| 6. Hunter Digital | Paid Media | Quote-based | Not publicly stated |
| 7. Mind & Metrics | Digital Transformation Consulting | Quote-based | Not publicly stated |
| 8. Anteriad | Analytics & Intelligence | Quote-based | Not publicly stated |
| 9. Omnia 1 Analytics | Performance Marketing | Quote-based | Not publicly stated |
| 10. MacroHype | Digital Marketing Services | Quote-based | Not publicly stated |
| 11. BusySeed | Marketing Automation | Quote-based | Not publicly stated |
| 12. Amsive | Marketing KPI Scorecard & Reporting Consulting | Quote-based | Not publicly stated |
| 13. The Influencer Marketing Factory | Influencer Marketing | Quote-based | Not publicly stated |
| 14. Voy Media | Paid Media Advertising | Quote-based | Not publicly stated |
| 15. Horizon Media, Inc | Marketing Analytics | Quote-based | Not publicly stated |
Frequently Asked Questions
What should a KPI scorecard engagement in New York produce?
A short metric set rather than a wall of charts. Expect definitions written down for each number, a named owner, a target with a tolerance band, the exact source and filter behind the figure, and the cadence it is reviewed on. If the deliverable is only a dashboard link, ask who decides what happens when a metric sits red for a month, because that decision is the part worth paying for.
Is this the same purchase as an analytics implementation?
They sit next to each other and are often confused. An implementation fixes plumbing: tags, events, consent, conversions and data quality. A scorecard decides which few outputs of that plumbing the leadership team is actually steering by. Buying the scorecard while the tracking underneath is broken produces confident reporting on numbers nobody can reproduce, which is worse than no reporting at all.
Which firms here name clients I can verify myself?
Seven of the fourteen. NoGood names Nike and TikTok, Hunter Digital names AutoRentals, and Anteriad names Lenovo and SHRM. The others credit nobody on the pages we read, and confidentiality explains a good deal of that, but it shifts the weight onto references. Ask for one reporting engagement in a stack like yours, which numbers were dropped rather than added, and whether the client can still change a definition without calling the agency.
Why do quotes for the same reporting brief vary so much?
Because scope hides in the vocabulary. One firm means a workshop and a template, another means rebuilding tracking, modelling attribution and maintaining dashboards every month. Pin down how many sources are connected, whether historical data is rebuilt, who holds admin rights, how many revisions are included, and what you keep once the engagement ends. Those five answers explain nearly every price gap you will see.
Should the agency running my campaigns also own the scorecard?
There is a real trade-off, and both answers are defensible. An independent firm has no media budget to defend when a number looks bad, while the team running your channels sees a metric move the week it moves. Fourteen of the fourteen publish a New York address and every firm listed publishes a New York address, so the out-of-town question does not arise. Whichever way you go, agree the definitions in writing before anyone is graded against them.
Choosing a Marketing KPI Scorecard Partner in New York
Fourteen of the fourteen external firms here publish a New York address, so proximity alone will not shorten this list. The useful split is between firms that will argue with your metric set and firms that will simply render it.
Seven credit a client you can check, and every fee on this page is quoted against scope rather than published. Settle the sources, the admin rights and the documentation you keep before you compare proposals.
A scorecard earns its fee by removing numbers, not by adding them. Ask which report stops being rebuilt by hand, who owns each metric by name, and which single figure should move first if the work succeeds.
Whoever wins the brief, keep the measurement and the campaigns it judges under one accountable owner, because a tidy dashboard built on untrusted tracking only makes the wrong call faster. If you would rather have the scorecard, the tracking that feeds it and the campaigns it grades owned by one team, read our latest analysis or see how we work in New York.
