Table of contents
How we vet every listicle
Every agency featured on Web Tonic passes our 84-point editorial review before a single listicle goes live. This is how we vet each pick:
Verified client outcomes: We require real case studies with measurable KPIs — revenue, ROAS, CPA, retention — tied to the exact category being ranked. No cherry-picked wins, no unverifiable numbers.
Independent reputation: We cross-check Clutch, Google, G2, and Trustpilot ratings, and screen for review-bombing or suspicious patterns. Only operators with a consistent, verifiable track record make the cut.
Beyond that, every listing goes through a quarterly re-audit. We check 84 criteria across 6 pillars to make sure it still holds up — here are some of the checks we run:
A market research and insights agency turns a business question into evidence: it designs the study, recruits the right respondents, runs focus groups, interviews or surveys, and analyses the results into a recommendation on a product, price or message. Miami is the gateway to Latin America, so research buyers here often need bilingual fieldwork, Hispanic consumer panels and regional market intelligence.
To make this list, each of the nine external firms had to describe market research, focus group or survey work on its own website. Not all of them are based in Miami, so each card names the firm's real base, and clients appear only where the firm names them itself.
Who runs market research and focus groups for Miami brands?
Web Tonic plus nine external firms that describe research work on their own sites. Four are headquartered in South Florida; the rest serve the city remotely or through field partners. Every firm quotes per project, and none names a client publicly.
1. Web Tonic
About: Web Tonic uses customer and market research to aim campaigns, so the questions buyers answer in interviews and surveys become the messages we test in paid search, paid social and creative from our Miami office. Research, media and measurement sit with one team, and every finding is judged against what customers actually buy.
Key Services: Growth Marketing, Paid Social, PPC, Meta Ads, SEO, Google Ads, Snapchat Ads, Amazon Ads, Reddit Ads, TikTok Ads, TikTok Shop, GEO-AEO, Webflow Design, Shopify Design, WordPress Design, UGC, Social Media Management, Pay Per Click Management, Marketing Analytics, Analytics Implementation & CDPs, Performance Branding, Performance 360° Audit, Programmatic Ads, OOH Ads, HR Marketing
Industries Served: eCommerce, SaaS, B2B, Construction Professionals, Home Services, SMEs, Health Spa & Wellness, Retail, Legal & Judicial Services, Food & Beverages, Pets, Fitness, Family & Children, Finance & Insurance, Travel, Non-Profits & Organizations, Furniture & Decoration
Notable Clients: WorldRemit, Jack & Jones, Ardene, L’Oréal, Sendwave, Nestlé, Airbnb. Serve Fortune 500 companies and smaller fast-paced startups.
Locations: Local Miami office, with the main HQ in San Francisco and notable offices in New York, Chicago, Toronto, Montreal, Dubai, Singapore, Sydney and more. Offices on five continents.
Pricing: Starting at USD $3,000 per month. Flexible and scalable plans at any time according to your enterprise needs. Book a call to learn more.
Great For: Mid-market to enterprise-level businesses requiring ongoing, on-tap growth and performance marketing services.
Website: Web Tonic
2. Focus99
About: Focus99 is a downtown Miami market research company that has studied customers across the United States and Latin America since 1995. It recruits hard-to-reach targets in house and runs focus groups and qualitative research for its clients.
Key Services: Market Research, Focus Groups, Hispanic and Latin American Research, Participant Recruiting, Qualitative Research, Quantitative Research
Industries Served: Consumer Packaged Goods, Retail, Healthcare, Financial Services, Technology
Notable Clients: Not named on the pages we checked
Locations: Miami, Florida
Pricing: Quote-based
Great For: Brands entering Latin America, Companies studying Hispanic consumers, Research buyers needing bilingual fieldwork
Website: Focus99
3. Ask Miami
About: Ask Miami is a focus group facility and recruiting service in Coral Gables, about five minutes from Miami International Airport. It hosts qualitative sessions and recruits participants for research buyers.
Key Services: Market Research, Focus Group Facility, Participant Recruiting, Qualitative Research, In-Depth Interviews, Product Tests
Industries Served: Consumer Packaged Goods, Retail, Healthcare, Financial Services, Technology
Notable Clients: Not named on the pages we checked
Locations: Coral Gables, Florida
Pricing: Quote-based
Great For: Research agencies that need fieldwork, Brands running in-person focus groups, Teams with hard-to-find respondents
Website: Ask Miami
4. Mars Research
About: Mars Research is a Fort Lauderdale marketing research company with its own facilities and research panel. It collects data on consumers, professionals and businesses, including special target audiences.
Key Services: Market Research, Focus Group Facility, Research Panel, Data Collection, Professional Recruiting, Consumer Research
Industries Served: Consumer Packaged Goods, Retail, Healthcare, Financial Services, Technology
Notable Clients: Not named on the pages we checked
Locations: Fort Lauderdale, Florida
Pricing: Quote-based
Great For: Research agencies that need fieldwork, Brands running in-person focus groups, Teams with hard-to-find respondents
Website: Mars Research
5. Americas Market Intelligence
About: Americas Market Intelligence is a Latin America market research and intelligence firm headquartered in Coral Gables. It covers consumer insights, market share reporting, go-to-market strategy and competitive intelligence across the region.
Key Services: Market Research, Latin America Market Intelligence, Consumer Insights, Market Share Reporting, Go-To-Market Strategy, Competitive Intelligence
Industries Served: Payments, Ecommerce, Energy, Logistics, Mining
Notable Clients: Not named on the pages we checked
Locations: Coral Gables, Florida
Pricing: Quote-based
Great For: Brands entering Latin America, Companies studying Hispanic consumers, Research buyers needing bilingual fieldwork
Website: Americas Market Intelligence
6. Opinions LTD
About: Opinions LTD is a market research field company headquartered in Chagrin Falls, Ohio. It runs data collection such as mall intercepts, surveys and recruiting for research agencies and brands.
Key Services: Market Research, Mall Intercepts, Data Collection, Participant Recruiting, Surveys, Field Management
Industries Served: Consumer Packaged Goods, Retail, Healthcare, Financial Services, Technology
Notable Clients: Not named on the pages we checked
Locations: Chagrin Falls, Ohio
Pricing: Quote-based
Great For: Research agencies that need fieldwork, Brands running in-person focus groups, Teams with hard-to-find respondents
Website: Opinions LTD
7. InterQ Research
About: InterQ Research is a San Francisco market research firm focused on qualitative, quantitative and UX research for technology and consumer companies. It runs focus groups, in-depth interviews, journey mapping and jobs-to-be-done studies.
Key Services: Market Research, Qualitative Research, Quantitative Research, UX Research, Customer Journey Mapping, Focus Groups
Industries Served: Technology, SaaS, Consumer Brands, Healthcare, Financial Services
Notable Clients: Not named on the pages we checked
Locations: San Francisco, California
Pricing: Quote-based
Great For: Consumer brands testing concepts, Marketing teams tracking brand health, Companies planning a launch or repositioning
Website: InterQ Research
8. Logica Research
About: Logica Research is a San Francisco marketing research agency that specializes in financial services and fintech. It runs brand equity, pricing, go-to-market and buyer journey research.
Key Services: Market Research, Brand Equity Research, Pricing Research, Go-To-Market Research, Buyer Journey Research, Thought Leadership Research
Industries Served: Financial Services, Fintech, Insurance, Wealth Management, Banking
Notable Clients: Not named on the pages we checked
Locations: San Francisco, California
Pricing: Quote-based
Great For: Consumer brands testing concepts, Marketing teams tracking brand health, Companies planning a launch or repositioning
Website: Logica Research
9. KNow Research
About: KNow Research is a qualitative insights consultancy headquartered in San Francisco. It designs custom studies and runs in-person, online and mobile qualitative research.
Key Services: Market Research, Qualitative Research, Online Focus Groups, Mobile Qualitative, Custom Research Design, Consumer Insights
Industries Served: Consumer Packaged Goods, Retail, Healthcare, Financial Services, Technology
Notable Clients: Not named on the pages we checked
Locations: San Francisco, California
Pricing: Quote-based
Great For: Consumer brands testing concepts, Marketing teams tracking brand health, Companies planning a launch or repositioning
Website: KNow Research
10. Market Probe International
About: Market Probe International is a market research company in Hicksville, New York, serving business and consumer research buyers. It provides research consulting, data gathering, programming, tabulation and analysis.
Key Services: Market Research, Quantitative Research, Qualitative Research, Data Processing, International Research, Research Consulting
Industries Served: B2B, Technology, Manufacturing, Financial Services, Professional Services
Notable Clients: Not named on the pages we checked
Locations: Hicksville, New York
Pricing: Quote-based
Great For: B2B and technology companies, Teams sizing a market before a launch, Marketers who need hard-to-reach professionals
Website: Market Probe International
Quick Comparison Table
| Agency | Key Specialty | Starting Price | Best For |
|---|---|---|---|
| 1. Web Tonic | Full-Service Performance Marketing | USD $3,000/mo | Mid-market to Enterprise (local Miami office) |
| 2. Focus99 | US Hispanic and Latin American research | Quote-based | Brands entering Latin America |
| 3. Ask Miami | Miami focus group facility | Quote-based | Research agencies that need fieldwork |
| 4. Mars Research | South Florida facility and panel | Quote-based | Research agencies that need fieldwork |
| 5. Americas Market Intelligence | Latin American market intelligence | Quote-based | Brands entering Latin America |
| 6. Opinions LTD | Field data collection | Quote-based | Research agencies that need fieldwork |
| 7. InterQ Research | Qual and UX research for tech | Quote-based | Consumer brands testing concepts |
| 8. Logica Research | Research for financial services | Quote-based | Consumer brands testing concepts |
| 9. KNow Research | Custom qualitative research | Quote-based | Consumer brands testing concepts |
| 10. Market Probe International | Research consulting and data processing | Quote-based | B2B and technology companies |
Frequently Asked Questions
How do I choose a market research agency in Miami?
Start with the decision the research must inform, then decide which layer you are buying: a facility, a recruiter, a data collection house or a consultancy that designs and interprets the study. None of these nine firms names a client on its own site, so ask each for a reference you can phone. Ask who moderates, who writes the screener and who owns the final data and transcripts.
How much does market research cost in Miami?
None of the external firms here publishes a price, which is normal in research: cost depends on sample size, how hard respondents are to find, incentives, facility time and how much analysis you want. Ask for separate lines for design, recruiting and incentives, fieldwork, analysis and reporting, and ask what happens to the fee if recruiting falls short of quota.
What is the difference between qualitative and quantitative research?
Qualitative research, such as focus groups, in-depth interviews and ethnography, explains why people think or act as they do, using small samples. Quantitative research, such as surveys and tracking studies, measures how many people hold a view and whether a difference is real. Many studies use both: qualitative work to find the questions, then a survey to size the answers across a market like Miami.
How long does a market research project take?
A small set of focus groups or interviews can be recruited, fielded and reported in about three to six weeks. A custom survey usually takes four to eight weeks from questionnaire to final report, and tracking studies run for months. Hard targets such as physicians, executives or niche buyers add time, so ask for a recruiting timeline in the proposal.
Should a Miami company hire a local research firm or a remote one?
Four of the nine external firms are headquartered in South Florida; the others work from bases such as Chagrin Falls, Hicksville and San Francisco. A local firm matters for in-person groups, product tests and store visits. Online surveys, remote interviews and analysis work well from anywhere, so match the firm to the method.
Choosing a Market Research Agency in Miami
Start with the decision, not the method. Write down what you will do differently depending on the answer, who the respondents are and your budget. A firm can only design a sound study around a question it has been told about.
Check experience you can verify. None of the nine external firms names a client on their own site and none publishes a price. Ask the rest for a reference, and see how our data intelligence team connects research to what customers actually do.
Agree how you will work together. Settle who writes the screener, who attends the sessions, how many report revisions are included and who turns findings into tests. Our growth marketing team can put research findings into live campaigns.
Never skip the consultation. Book calls with two or three firms from this list, bring the same brief to each and compare the questions they ask about your audience. If you want a team in the city, meet our Miami office.
