Table of contents
How we vet every listicle
Every agency featured on Web Tonic passes our 84-point editorial review before a single listicle goes live. This is how we vet each pick:
Verified client outcomes: We require real case studies with measurable KPIs — revenue, ROAS, CPA, retention — tied to the exact category being ranked. No cherry-picked wins, no unverifiable numbers.
Independent reputation: We cross-check Clutch, Google, G2, and Trustpilot ratings, and screen for review-bombing or suspicious patterns. Only operators with a consistent, verifiable track record make the cut.
Beyond that, every listing goes through a quarterly re-audit. We check 84 criteria across 6 pillars to make sure it still holds up — here are some of the checks we run:
A market research and insights agency turns a business question into evidence: it designs the study, recruits the right respondents, runs focus groups, interviews or surveys, and analyses the results into a recommendation on a product, price or message. Dallas-Fort Worth is a common test market for national brands, so the local supply leans toward focus group facilities, recruiters and mock-jury specialists.
To make this list, each of the nine external firms had to describe market research, focus group or survey work on its own website. Not all of them are based in Dallas, so each card names the firm's real base, and clients appear only where the firm names them itself.
Which market research agencies serve Dallas businesses?
Web Tonic plus nine external firms that describe research work on their own sites. Three are headquartered in Dallas-Fort Worth; the rest serve the city remotely or through field partners. Every firm quotes per project, and one names a client publicly.
1. Web Tonic
About: Web Tonic uses customer and market research to aim campaigns, so the questions buyers answer in interviews and surveys become the messages we test in paid search, paid social and creative from our Dallas office. Research, media and measurement sit with one team, and every finding is judged against what customers actually buy.
Key Services: Growth Marketing, Paid Social, PPC, Meta Ads, SEO, Google Ads, Snapchat Ads, Amazon Ads, Reddit Ads, TikTok Ads, TikTok Shop, GEO-AEO, Webflow Design, Shopify Design, WordPress Design, UGC, Social Media Management, Pay Per Click Management, Marketing Analytics, Analytics Implementation & CDPs, Performance Branding, Performance 360° Audit, Programmatic Ads, OOH Ads, HR Marketing
Industries Served: eCommerce, SaaS, B2B, Construction Professionals, Home Services, SMEs, Health Spa & Wellness, Retail, Legal & Judicial Services, Food & Beverages, Pets, Fitness, Family & Children, Finance & Insurance, Travel, Non-Profits & Organizations, Furniture & Decoration
Notable Clients: WorldRemit, Jack & Jones, Ardene, L’Oréal, Sendwave, Nestlé, Airbnb. Serve Fortune 500 companies and smaller fast-paced startups.
Locations: Local Dallas office, with the main HQ in San Francisco and notable offices in New York, Chicago, Miami, Toronto, Montreal, Dubai, Singapore, Sydney and more. Offices on five continents.
Pricing: Starting at USD $3,000 per month. Flexible and scalable plans at any time according to your enterprise needs. Book a call to learn more.
Great For: Mid-market to enterprise-level businesses requiring ongoing, on-tap growth and performance marketing services.
Website: Web Tonic
2. FGA Research
About: FGA Research is a Dallas research firm that runs focus groups, in-depth interviews and mock trials from its own Dallas facility. It also recruits respondents nationwide and streams sessions to clients through its LiveView platform.
Key Services: Market Research, Focus Groups, In-Depth Interviews, Mock Trials, Quantitative Research, Nationwide Recruiting
Industries Served: Law Firms and Trial Consultants, Consumer Brands, Healthcare, Financial Services, Technology
Notable Clients: Not named on the pages we checked
Locations: Dallas, Texas
Pricing: Quote-based
Great For: Research buyers who need a local facility, Law firms testing arguments with mock juries, Brands running in-person focus groups
Website: FGA Research
3. Murray Hill National
About: Murray Hill National is a Dallas participant-recruiting company that finds respondents for focus groups, online bulletin boards, surveys and product placement tests. It works from a panel of about four million members and lists 20 recruiting locations across the country.
Key Services: Market Research, Participant Recruiting, Focus Groups, Online Bulletin Boards, Online and Telephone Surveys, Healthcare Recruiting
Industries Served: Consumer Packaged Goods, Retail, Healthcare, Financial Services, Technology
Notable Clients: Not named on the pages we checked
Locations: Dallas, Texas (headquarters), 20 recruiting locations nationwide
Pricing: Quote-based
Great For: Research agencies that need fieldwork, Brands running in-person focus groups, Teams with hard-to-find respondents
Website: Murray Hill National
4. C+R Research
About: C+R Research is a marketing insights and research agency headquartered in Chicago. It runs custom quantitative and qualitative research, shopper insights, segmentation and multicultural studies for brands.
Key Services: Market Research, Quantitative Research, Qualitative Research, Shopper Insights, Multicultural Research, Brand Tracking
Industries Served: Consumer Packaged Goods, Retail, Healthcare, Financial Services, Technology
Notable Clients: Not named on the pages we checked
Locations: Chicago, Illinois
Pricing: Quote-based
Great For: Consumer brands testing concepts, Marketing teams tracking brand health, Companies planning a launch or repositioning
Website: C+R Research
5. Worldwide Market Research
About: Worldwide Market Research is a Dallas firm that sources hard-to-reach survey participants through a curated network of panels. It handles recruiting, survey programming, field management and data-quality checks for quantitative studies.
Key Services: Market Research, Panel Recruiting, Survey Programming, Global Field Management, Specialty Panels, Data Quality Checks
Industries Served: B2B, Technology, Manufacturing, Financial Services, Professional Services
Notable Clients: Not named on the pages we checked
Locations: Dallas, Texas
Pricing: Quote-based
Great For: B2B and technology companies, Teams sizing a market before a launch, Marketers who need hard-to-reach professionals
Website: Worldwide Market Research
6. C&C Market Research
About: C&C Market Research is a data-collection company that runs interviewing and recruiting from a network of more than 30 offices across the United States. Many of its offices include test kitchens, which suits taste tests and product research.
Key Services: Market Research, Data Collection, Central Location Tests, Test Kitchens, Participant Recruiting, Competitive Data Analysis
Industries Served: Consumer Packaged Goods, Retail, Healthcare, Financial Services, Technology
Notable Clients: Not named on the pages we checked
Locations: Fort Smith, Arkansas (headquarters), Dallas, Texas, Denver, Colorado, Miami, Florida
Pricing: Quote-based
Great For: Research agencies that need fieldwork, Brands running in-person focus groups, Teams with hard-to-find respondents
Website: C&C Market Research
7. Touchstone Research
About: Touchstone Research is a full-service market research and consumer insights company that covers qualitative, quantitative and UX research. It also runs online panels and insight communities and has a specialty in youth and family research.
Key Services: Market Research, Qualitative Research, Quantitative Research, UX Research, Insight Communities, Youth and Family Insights
Industries Served: Technology, Media and Entertainment, Education, Consumer Packaged Goods, Sports
Notable Clients: Not named on the pages we checked
Locations: New Haven, Connecticut
Pricing: Quote-based
Great For: Consumer brands testing concepts, Marketing teams tracking brand health, Companies planning a launch or repositioning
Website: Touchstone Research
8. Radius Global Market Research
About: Radius Global Market Research is a marketing research consultancy that runs custom quantitative and qualitative studies for brand, innovation and customer questions. Its US offices include New York, Austin and Mason, Ohio.
Key Services: Market Research, Custom Quantitative Research, Qualitative Research, Advanced Analytics, Strategic Consulting, B2B Research
Industries Served: Consumer Packaged Goods, Retail, Healthcare, Financial Services, Technology
Notable Clients: Not named on the pages we checked
Locations: New York, New York, Austin, Texas, Mason, Ohio
Pricing: Quote-based
Great For: Consumer brands testing concepts, Marketing teams tracking brand health, Companies planning a launch or repositioning
Website: Radius Global Market Research
9. Research America
About: Research America is a market research company based in Newtown Square, Pennsylvania, with locations that include Philadelphia and Detroit. It runs custom qualitative and quantitative studies, from ad tracking and brand messaging to central location testing.
Key Services: Market Research, Ad Tracking, Brand Messaging Research, Qualitative Studies, Central Location Testing, Strategic Consulting
Industries Served: Consumer Packaged Goods, Retail, Healthcare, Financial Services, Technology
Notable Clients: Not named on the pages we checked
Locations: Newtown Square, Pennsylvania (headquarters), Philadelphia, Pennsylvania, Detroit, Michigan
Pricing: Quote-based
Great For: Consumer brands testing concepts, Marketing teams tracking brand health, Companies planning a launch or repositioning
Website: Research America
10. Applied Marketing Research
About: Applied Marketing Research is a full-service market research firm serving both business and consumer markets. It runs surveys, focus groups, executive interviews, in-home product tests and tracking studies for national clients.
Key Services: Market Research, Online Surveys, Focus Groups, Executive Interviews, In-Home Product Testing, Tracking Studies
Industries Served: Manufacturing, Automotive, Technology, Energy, Consumer Goods
Notable Clients: John Deere, Colgate Palmolive, Microsoft, Toyota Motors, Pfizer
Locations: Portland, Oregon (office)
Pricing: Quote-based
Great For: B2B and technology companies, Teams sizing a market before a launch, Marketers who need hard-to-reach professionals
Website: Applied Marketing Research
Quick Comparison Table
| Agency | Key Specialty | Starting Price | Best For |
|---|---|---|---|
| 1. Web Tonic | Full-Service Performance Marketing | USD $3,000/mo | Mid-market to Enterprise (local Dallas office) |
| 2. FGA Research | Focus groups and mock trials in Dallas | Quote-based | Research buyers who need a local facility |
| 3. Murray Hill National | Respondent recruiting at national scale | Quote-based | Research agencies that need fieldwork |
| 4. C+R Research | Shopper and multicultural insight | Quote-based | Consumer brands testing concepts |
| 5. Worldwide Market Research | Hard-to-reach survey audiences | Quote-based | B2B and technology companies |
| 6. C&C Market Research | In-person data collection across the US | Quote-based | Research agencies that need fieldwork |
| 7. Touchstone Research | Full-service insights for consumer brands | Quote-based | Consumer brands testing concepts |
| 8. Radius Global Market Research | Custom research for growth decisions | Quote-based | Consumer brands testing concepts |
| 9. Research America | Ad tracking and consumer testing | Quote-based | Consumer brands testing concepts |
| 10. Applied Marketing Research | B2B and consumer research for large brands | Quote-based | B2B and technology companies |
Frequently Asked Questions
How do I choose a market research agency in Dallas?
Start with the decision the research must inform, then decide which layer you are buying: a facility, a recruiter, a data collection house or a consultancy that designs and interprets the study. One of these nine firms names a client on its own site (John Deere). Ask who moderates, who writes the screener and who owns the final data and transcripts.
How much does market research cost in Dallas?
None of the external firms here publishes a price, which is normal in research: cost depends on sample size, how hard respondents are to find, incentives, facility time and how much analysis you want. Ask for separate lines for design, recruiting and incentives, fieldwork, analysis and reporting, and ask what happens to the fee if recruiting falls short of quota.
What is the difference between qualitative and quantitative research?
Qualitative research, such as focus groups, in-depth interviews and ethnography, explains why people think or act as they do, using small samples. Quantitative research, such as surveys and tracking studies, measures how many people hold a view and whether a difference is real. Many studies use both: qualitative work to find the questions, then a survey to size the answers across a market like Dallas.
How long does a market research project take?
A small set of focus groups or interviews can be recruited, fielded and reported in about three to six weeks. A custom survey usually takes four to eight weeks from questionnaire to final report, and tracking studies run for months. Hard targets such as physicians, executives or niche buyers add time, so ask for a recruiting timeline in the proposal.
Should a Dallas company hire a local research firm or a remote one?
Three of the nine external firms are headquartered in Dallas-Fort Worth; the others work from bases such as Chicago, Fort Smith and New Haven. C&C Market Research, headquartered in Fort Smith, Arkansas, also lists a Dallas office. A local firm matters for in-person groups, product tests and store visits. Online surveys, remote interviews and analysis work well from anywhere, so match the firm to the method.
Choosing a Market Research Agency in Dallas
Start with the decision, not the method. Write down what you will do differently depending on the answer, who the respondents are and your budget. A firm can only design a sound study around a question it has been told about.
Check experience you can verify. One of the nine external firms names a client on their own site and none publishes a price. Ask the rest for a reference, and see how our data intelligence team connects research to what customers actually do.
Agree how you will work together. Settle who writes the screener, who attends the sessions, how many report revisions are included and who turns findings into tests. Our growth marketing team can put research findings into live campaigns.
Never skip the consultation. Book calls with two or three firms from this list, bring the same brief to each and compare the questions they ask about your audience. If you want a team in the city, meet our Dallas office.
