Table of contents
How we vet every listicle
Every agency featured on Web Tonic passes our 84-point editorial review before a single listicle goes live. This is how we vet each pick:
Verified client outcomes: We require real case studies with measurable KPIs — revenue, ROAS, CPA, retention — tied to the exact category being ranked. No cherry-picked wins, no unverifiable numbers.
Independent reputation: We cross-check Clutch, Google, G2, and Trustpilot ratings, and screen for review-bombing or suspicious patterns. Only operators with a consistent, verifiable track record make the cut.
Beyond that, every listing goes through a quarterly re-audit. We check 84 criteria across 6 pillars to make sure it still holds up — here are some of the checks we run:
A link building and digital PR agency earns links to a site from pages it does not own: it finds a story or a dataset worth covering, pitches named journalists, editors and site owners, negotiates or writes the placement, and points the resulting link at a page chosen for the terms it needs to rank. The deliverable is a live URL on somebody else's publication, not an email count.
Every firm below was read on its own site rather than on a directory listing. Thirteen external agencies publish link building, digital PR or earned-media work and B2B SaaS work in their own words, and thirteen of them publish a headquarters address across two countries.
What does a link building and digital PR agency do for B2B SaaS and software companies?
It earns links from pages you do not own: story and data development, outreach to named journalists and editors, placement negotiation, and links pointed at the pages that need to rank. Thirteen external agencies here publish B2B SaaS link building or digital PR work.
1. Web Tonic
About: Web Tonic runs earned links as one system with the content and the technical work behind them, so the story, the outreach, the target page and the reporting sit with one team and one number. The same team owns the pages the links are supposed to lift.
Key Services: Growth Marketing, Paid Social, PPC, Meta Ads, SEO, Google Ads, Snapchat Ads, Amazon Ads, Reddit Ads, TikTok Ads, TikTok Shop, GEO-AEO, Webflow Design, Shopify Design, WordPress Design, UGC, Social Media Management, Pay Per Click Management, Marketing Analytics, Analytics Implementation & CDPs, Performance Branding, Performance 360° Audit, Programmatic Ads, OOH Ads, HR Marketing
Industries Served: eCommerce, SaaS, B2B, Construction Professionals, Home Services, SMEs, Health Spa & Wellness, Retail, Legal & Judicial Services, Food & Beverages, Pets, Fitness, Family & Children, Finance & Insurance, Travel, Non-Profits & Organizations, Furniture & Decoration
Notable Clients: WorldRemit, Jack & Jones, Ardene, L’Oréal, Sendwave, Nestlé, Airbnb. Serve Fortune 500 companies and smaller fast-paced startups.
Locations: HQ in San Francisco with notable offices in New York, Chicago, Miami, Toronto, Montreal, Dubai, Singapore, Sydney and more. Offices on five continents.
Pricing: Starting at USD $3,000 per month. Flexible and scalable plans at any time according to your enterprise needs. Book a call to learn more.
Great For: Mid-market to enterprise-level businesses requiring ongoing, on-tap growth and performance marketing services.
Website: Web Tonic
2. Sōvyn
About: Sōvyn is a public relations and marketing agency headquartered in Stamford, Connecticut, specializing in the healthcare, health tech, biotech, life sciences, and dental and health technology domains. The firm provides integrated campaigns encompassing public relations, media relations, content, and digital marketing services.
Key Services: Public Relations, Media Relations, Content Marketing, Digital Marketing, Social Media, Email Marketing
Industries Served: Healthcare, Health Tech, Biotech, Life Sciences, Dental Tech
Notable Clients: No client publicly named on the firm's own site
Locations: Stamford, Connecticut
Pricing: Quote-based
Great For: Not publicly stated
Website: Sōvyn
3. SimpleTiger
About: SimpleTiger is a digital marketing agency headquartered in Sarasota, Florida, that specializes exclusively in marketing for B2B SaaS and software companies. They provide comprehensive SEO, content production, digital PR, and authority-building link acquisition services tailored to software growth models.
Key Services: Link Building Strategy, Tactical Link Building, Premium Authority Link Building, Digital PR, Competitive Link Analysis, Negative Link Cleanup, Search Engine Optimization (SEO), Content Marketing, Technical SEO, Webflow Web Design and Development
Industries Served: B2B SaaS, Software, AI Companies, Marketplaces
Notable Clients: Gelato, Segment, Invoca, JotForm, Bitly, Olo, ContractWorks, VolunteerMatters
Locations: Sarasota, Florida
Pricing: Quote-based
Great For: Not publicly stated
Website: SimpleTiger
4. MV3 Marketing
About: MV3 Marketing is a B2B growth and AI marketing agency headquartered in Raleigh, North Carolina. They build content pipelines, define brand voices, and execute editorial production and AI-assisted drafting backed by real editorial review for B2B tech and SaaS companies.
Key Services: AI SEO, Digital PR & Link Building, Content Marketing, Demand Generation & ABM, AI Advertising, Analytics & Attribution, Web Design & Development
Industries Served: SaaS, Fintech, Cybersecurity, Manufacturing, E-commerce
Notable Clients: No client publicly named on the firm's own site
Locations: Raleigh
Pricing: Quote-based
Great For: Not publicly stated
Website: MV3 Marketing
5. Digital Authority Partners
About: Digital Authority Partners (DAP) is an integrated digital marketing and SEO agency headquartered in Chicago, IL. They work with B2B and B2C organizations to optimize content strategies, drive organic traffic, and improve marketing operations.
Key Services: Search Engine Optimization, Content Strategy, Digital Marketing, PPC and Paid Social, Conversion Rate Optimization
Industries Served: Healthcare, B2B, Software as a Solution (SaaS), E-commerce
Notable Clients: No client publicly named on the firm's own site
Locations: Chicago, IL
Pricing: Quote-based
Great For: Not publicly stated
Website: Digital Authority Partners
6. Idea Grove
About: Idea Grove is a B2B technology PR and marketing agency based in Dallas, Texas, that specializes in integrated public relations, content marketing, and search visibility. The firm utilizes a Total Visibility System to combine earned media coverage, thought leadership, and digital programs designed to compound brand authority over time.
Key Services: Brand PR, Thought Leadership PR, Digital PR, SEO, Content Marketing, Brand Strategy, AI Visibility Optimization, Performance Marketing
Industries Served: B2B Technology, Manufacturing, Logistics, Supply Chain, HVAC
Notable Clients: No client publicly named on the firm's own site
Locations: Dallas
Pricing: Quote-based
Great For: Not publicly stated
Website: Idea Grove
7. HawkSEM
About: HawkSEM is a digital marketing agency founded in 2006 and headquartered in Los Angeles, California. They utilize their proprietary ConversionIQ system to drive ROI-focused digital marketing campaigns spanning SEO, PPC, and content marketing for B2B and technology enterprises.
Key Services: SEO, PPC Management, Paid Social Media, Conversion Rate Optimization, Content Marketing, Landing Page Optimization, Website Design
Industries Served: B2B SaaS, Software, MarTech, E-commerce
Notable Clients: AppDynamics
Locations: Los Angeles
Pricing: Quote-based
Great For: Not publicly stated
Website: HawkSEM
8. Creative Scope
About: Creative Scope is a full-scale creative digital marketing agency based in Toronto offering custom web design, SEO, and brand strategy. They provide integrated digital solutions including paid ads, content creation, and social media management under one roof.
Key Services: Web Design, SEO & AIEO, Paid Advertising, Brand Identity & Strategy, Content Creation, Email Marketing, Social Media, CRM, Photo & Video
Industries Served: Not publicly stated
Notable Clients: No client publicly named on the firm's own site
Locations: Toronto
Pricing: Quote-based
Great For: Not publicly stated
Website: Creative Scope
9. BusySeed
About: BusySeed is a full-service, AI-forward digital marketing agency providing comprehensive SEO, digital PR, authority-building, and lead generation solutions. Their services span technical and on-page optimization, earned media and link building, and customized growth frameworks for B2B and software enterprises.
Key Services: Search Engine Optimization (SEO), Digital PR & Link Earning, B2B Lead Generation, Generative Engine Optimization (GEO), Paid Advertising, Content Marketing
Industries Served: B2B SaaS, Software, E-Commerce, Financial Services, Home Services, Legal, Healthcare
Notable Clients: No client publicly named on the firm's own site
Locations: New York
Pricing: Quote-based
Great For: Not publicly stated
Website: BusySeed
10. InterTeam Marketing
About: InterTeam Marketing is a full-service digital advertising agency focused on B2B SaaS and service companies. They specialize in running paid search and social campaigns across platforms like Google, LinkedIn, Reddit, and Meta.
Key Services: Paid Search Advertising, Paid Social Advertising, Google Ads, LinkedIn Ads, Reddit Ads, Meta Ads, Landing Page Development, Conversion Tracking
Industries Served: B2B SaaS, Software, B2B Services
Notable Clients: Coefficient
Locations: Toronto
Pricing: Quote-based
Great For: Not publicly stated
Website: InterTeam Marketing
11. TopRank Marketing
About: TopRank Marketing is a digital and content marketing agency that specializes in integrated B2B SEO, content marketing, and influencer marketing. They help major enterprise and tech brands elevate search visibility, authority, and organic traffic through data-driven search and digital strategies.
Key Services: B2B Marketing Strategy, Content Marketing, B2B Influencer Marketing, Search Optimization SEO / AEO, Social Media Marketing, Link Building, Media Relations & PR
Industries Served: B2B Tech, Enterprise Brands, Software & IT Services, Fintech
Notable Clients: Adobe, Dell, LinkedIn, SAP, Salesforce
Locations: Minneapolis
Pricing: Quote-based
Great For: Not publicly stated
Website: TopRank Marketing
12. Green Flag Digital
About: Green Flag Digital is a remote-first growth marketing and SEO agency based in San Diego, California, specializing in B2B SaaS and tech companies. They provide data-driven digital PR, link building, earned media campaigns, and technical SEO services designed to earn authority-first placements and media coverage.
Key Services: SEO, Digital PR, Data-Driven Story Pitching, Earned Media Marketing, Link Building, Content Marketing, Technical SEO, AI Search (AEO)
Industries Served: B2B SaaS, Internet-First Companies, Tech
Notable Clients: Reservations.com
Locations: San Diego
Pricing: Quote-based
Great For: Not publicly stated
Website: Green Flag Digital
13. DiamondLinks
About: DiamondLinks provides full-service search engine optimization and online reputation management, specializing in strategic link building, high-authority editorially placed backlinks, and white-label agency solutions. They offer customized campaigns focusing on organic search growth, technical SEO, and positive asset amplification.
Key Services: Search Engine Optimization, Strategic Link Building, White Label SEO, Online Reputation Management, White Label ORM, Content Strategy, Technical SEO
Industries Served: Healthcare, Legal, Athletes, Finance, SaaS, Marketing Agencies
Notable Clients: No client publicly named on the firm's own site
Locations: New Orleans, LA
Pricing: Quote-based
Great For: Not publicly stated
Website: DiamondLinks
14. Walker Sands
About: Walker Sands is a full-service B2B integrated marketing and public relations agency that prioritizes client outcomes. The firm combines PR, content strategy, demand generation, and SEO capabilities to help growth-stage and enterprise technology brands build market reputation and visibility.
Key Services: Public Relations, SEO and Generative Engine Optimization (GEO), Content Strategy and Production, Demand Generation, Brand Strategy
Industries Served: B2B SaaS, Technology, Cloud and IT Services, Cybersecurity, Fintech
Notable Clients: commercetools
Locations: Chicago
Pricing: Quote-based
Great For: Not publicly stated
Website: Walker Sands
Quick Comparison Table
| Agency | Key Specialty | Starting Price | Best For |
|---|---|---|---|
| 1. Web Tonic | Full-Service Performance Marketing | USD $3,000/mo | Mid-market to Enterprise |
| 2. Sōvyn | Public Relations | Quote-based | Not publicly stated |
| 3. SimpleTiger | Link Building Strategy | Quote-based | Not publicly stated |
| 4. MV3 Marketing | AI SEO | Quote-based | Not publicly stated |
| 5. Digital Authority Partners | Search Engine Optimization | Quote-based | Not publicly stated |
| 6. Idea Grove | Brand PR | Quote-based | Not publicly stated |
| 7. HawkSEM | SEO | Quote-based | Not publicly stated |
| 8. Creative Scope | Web Design | Quote-based | Not publicly stated |
| 9. BusySeed | Search Engine Optimization (SEO) | Quote-based | Not publicly stated |
| 10. InterTeam Marketing | Paid Search Advertising | Quote-based | Not publicly stated |
| 11. TopRank Marketing | B2B Marketing Strategy | Quote-based | Not publicly stated |
| 12. Green Flag Digital | SEO | Quote-based | Not publicly stated |
| 13. DiamondLinks | Search Engine Optimization | Quote-based | Not publicly stated |
| 14. Walker Sands | Public Relations | Quote-based | Not publicly stated |
Frequently Asked Questions
Which pages should earn the links on a B2B SaaS site?
Rarely the homepage. The links that move revenue point at the comparison pages, the integration pages and the category explainers a buyer reads before a demo, because those are the pages competing for the terms that convert. Product update posts almost never earn coverage. Ask a candidate which URLs it pointed links at on its last SaaS account, why those pages, and what happened to the rankings of the pages it did not touch.
Do original data studies still earn coverage for software brands?
They do when the data is something only the product can see, such as usage patterns or benchmark rates across an anonymised customer base, and when the sample is described honestly. Rehashed survey panels get ignored by desks that receive dozens a week. Ask which dataset a candidate would pitch from your product, who it would pitch it to by name, and how many placements its last study produced rather than how many emails it sent.
What does link building or digital PR usually cost?
Fees arrive three ways: a monthly retainer for an ongoing outreach programme, a fixed price per campaign or data study, and a per-placement rate that is closer to buying media than earning it. The hidden line is content, because most placements need an asset written before anyone pitches it. On this page not one external firm here prints a fee figure. Ask what the fee covers, how many live links it assumes, and what happens in a bad month.
Which of these agencies name a client I can verify?
Six of the thirteen. SimpleTiger names Gelato and Segment, and HawkSEM names AppDynamics. The rest credit nobody on the pages we read, which is normal when coverage is placed under a client's own byline or a contract forbids naming. Ask instead for ten live URLs earned in the last six months, the dates they went live, and a call with the marketer who signed the invoice. An agency that cannot produce live links is describing work you cannot check.
How do I tell an earned link from a bought one?
Open the page. A sponsored post carries a disclosure, a private blog network reads like a site with no audience, and a paid insertion often sits in an old article with no other reason to mention you. Earned coverage on a real publication, supported by a site that can hold the authority, behaves differently over time. Ask which placements were paid, which were gifted and which were earned, then read three of them.
Choosing a Link Building Partner for B2B SaaS Companies
All thirteen external agencies listed publish link building, digital PR or earned-media work alongside B2B SaaS work on their own sites, which is a lower bar than placements you can open and read. Treat this as a shortlist to interrogate, not a ranking of outcomes.
Six credit a client you can check, and not one external firm here prints a fee figure. Compare what each agency actually owns: the story or dataset, the writing, the outreach list, the relationships behind it, and the visibility in AI answers that the same coverage now feeds.
Ask for ten live URLs earned in the last six months, with dates and the pages they point at. An agency answering with publications, dates and target pages is describing its own programme rather than a case study it read.
Whoever wins the brief, keep the placement log, the target-page map and the anchor record in your own name, because a link profile you cannot audit is a supplier you cannot leave. If you would rather have link building and the content it needs run by one accountable team, read our latest analysis.
