Table of contents
How we vet every listicle
Every agency featured on Web Tonic passes our 84-point editorial review before a single listicle goes live. This is how we vet each pick:
Verified client outcomes: We require real case studies with measurable KPIs — revenue, ROAS, CPA, retention — tied to the exact category being ranked. No cherry-picked wins, no unverifiable numbers.
Independent reputation: We cross-check Clutch, Google, G2, and Trustpilot ratings, and screen for review-bombing or suspicious patterns. Only operators with a consistent, verifiable track record make the cut.
Beyond that, every listing goes through a quarterly re-audit. We check 84 criteria across 6 pillars to make sure it still holds up — here are some of the checks we run:
An influencer marketing agency plans and runs paid partnerships with social media creators: it finds creators who fit the brand, negotiates fees and usage rights, briefs and approves content, and reports on reach and sales. New York brands in fashion, beauty and media compete for the same creators, so casting and contract terms matter as much as reach.
To make this list, each of the ten external agencies had to show influencer or creator work on its own website. Not all of them have an office in New York, so each card gives the firm's real base, and clients and prices appear only where published.
Which influencer marketing agencies serve New York brands?
Web Tonic plus ten external agencies that show influencer marketing work on their own sites. Ten have an office in New York City; the others work with New York brands remotely. Seven name a client publicly and none publishes a price.
1. Web Tonic
About: Web Tonic sources and manages creators and UGC from our New York office and runs the best posts as paid social ads, so every creator is judged on sales rather than likes. Content rights, ad permissions and reporting stay in the brand's own name, with results tracked from first post to purchase.
Key Services: Growth Marketing, Paid Social, PPC, Meta Ads, SEO, Google Ads, Snapchat Ads, Amazon Ads, Reddit Ads, TikTok Ads, TikTok Shop, GEO-AEO, Webflow Design, Shopify Design, WordPress Design, UGC, Social Media Management, Pay Per Click Management, Marketing Analytics, Analytics Implementation & CDPs, Performance Branding, Performance 360° Audit, Programmatic Ads, OOH Ads, HR Marketing
Industries Served: eCommerce, SaaS, B2B, Construction Professionals, Home Services, SMEs, Health Spa & Wellness, Retail, Legal & Judicial Services, Food & Beverages, Pets, Fitness, Family & Children, Finance & Insurance, Travel, Non-Profits & Organizations, Furniture & Decoration
Notable Clients: WorldRemit, Jack & Jones, Ardene, L’Oréal, Sendwave, Nestlé, Airbnb. Serve Fortune 500 companies and smaller fast-paced startups.
Locations: Local New York office, with the main HQ in San Francisco and notable offices in Chicago, Miami, Toronto, Montreal, Dubai, Singapore, Sydney and more. Offices on five continents.
Pricing: Starting at USD $3,000 per month. Flexible and scalable plans at any time according to your enterprise needs. Book a call to learn more.
Great For: Mid-market to enterprise-level businesses requiring ongoing, on-tap growth and performance marketing services.
Website: Web Tonic
2. The Goat Agency
About: The Goat Agency is a global influencer marketing agency with headquarters in New York and London and about 750 specialists across 41 markets. It runs creator strategy, influencer-led media and commerce on its own IBEX technology.
Key Services: Influencer Strategy, Influencer-Led Media, Creator Content, Social Commerce, Paid Social, Measurement
Industries Served: Beauty and Skincare, Food and Beverage, Fashion and Apparel, Consumer Tech, Travel and Hospitality
Notable Clients: Not named on the pages we checked
Locations: New York, New York (headquarters), London, United Kingdom (headquarters)
Pricing: Quote-based
Great For: DTC brands that want creator content for paid ads, Ecommerce teams tracking sales from creators, Brands testing TikTok and Instagram at scale
Website: The Goat Agency
3. Socialfly
About: Socialfly is a New York social media agency that runs influencer marketing programmes and publishes its own annual influencer benchmark report. It combines creator campaigns with paid social and content production.
Key Services: Influencer Marketing, Social Media Management, Paid Social, Content Production, Creator Partnerships, Analytics
Industries Served: DTC and Ecommerce, Beauty and Skincare, Health and Wellness, Food and Beverage, Consumer Goods
Notable Clients: SimpliFed
Locations: New York, New York
Pricing: Quote-based
Great For: DTC brands that want creator content for paid ads, Ecommerce teams tracking sales from creators, Brands testing TikTok and Instagram at scale
Website: Socialfly
4. Block & Tam
About: Block & Tam is a New York agency with a dedicated influencer partnerships practice for fashion and lifestyle brands. Its site names brands such as Veronica Beard, BaubleBar and CALPAK.
Key Services: Influencer Partnerships, Creator Seeding, Public Relations, Social Strategy, Events, Brand Partnerships
Industries Served: Fashion and Apparel, Accessories and Jewelry, Beauty and Skincare, Travel Goods, Lifestyle Brands
Notable Clients: Veronica Beard, BaubleBar, CALPAK, Alice + Olivia
Locations: New York, New York
Pricing: Quote-based
Great For: Consumer brands that want press and creators in one plan, Launches that need earned media and influencer posts together, Brands with a story worth pitching
Website: Block & Tam
5. 5W Public Relations
About: 5W Public Relations is a New York communications firm, with offices listed in Miami and Tampa too, that runs influencer marketing alongside media relations and digital work. Its influencer team plans creator programmes for consumer, tech and health brands.
Key Services: Influencer Marketing, Media Relations, Digital Marketing, Social Media, Crisis Communications, Brand Strategy
Industries Served: Consumer Brands, Technology, Health and Wellness, Beauty and Skincare, Financial Services
Notable Clients: Webull
Locations: New York, New York (headquarters), Miami, Florida, Tampa, Florida
Pricing: Quote-based
Great For: Consumer brands that want press and creators in one plan, Launches that need earned media and influencer posts together, Brands with a story worth pitching
Website: 5W Public Relations
6. AMP3 Public Relations
About: AMP3 Public Relations is a New York PR agency focused on fashion, beauty and lifestyle brands. It pairs press placements with influencer campaigns and product seeding.
Key Services: Influencer Campaigns, Product Seeding, Fashion PR, Beauty PR, Events, Social Media
Industries Served: Fashion and Apparel, Beauty and Skincare, Lifestyle Brands, Footwear, Consumer Goods
Notable Clients: Cat Footwear
Locations: New York, New York
Pricing: Quote-based
Great For: Consumer brands that want press and creators in one plan, Launches that need earned media and influencer posts together, Brands with a story worth pitching
Website: AMP3 Public Relations
7. Carnsmedia
About: Carnsmedia is a New York social media agency built around restaurants and food brands, with a dedicated restaurant influencer service. It names clients such as Ferrara Bakery, Little Pie Company and True World Foods.
Key Services: Restaurant Influencer Campaigns, Social Media Management, Content Creation, Food Photography, Paid Social, Community Management
Industries Served: Restaurants, Bakeries, Food and Beverage, Hospitality, Specialty Food
Notable Clients: Ferrara Bakery, Little Pie Company, True World Foods, Noble Fresh Cart
Locations: New York, New York
Pricing: Quote-based
Great For: Restaurants and hospitality brands, Local lifestyle and food businesses, Brands opening new locations
Website: Carnsmedia
8. New-Moon
About: New-Moon is an experiential marketing and global influencer agency with offices in New York and Los Angeles. Its site names luxury and consumer clients including Porsche, TAG Heuer, Moët Hennessy and Tommy Hilfiger.
Key Services: Influencer Marketing, Experiential Events, Influencer Trips, Brand Activations, Content Production, Celebrity Partnerships
Industries Served: Luxury, Automotive, Spirits, Fashion and Apparel, Hospitality
Notable Clients: Porsche, TAG Heuer, Moët Hennessy, Tommy Hilfiger, Pandora Jewelry
Locations: New York, New York, Los Angeles, California (no headquarters named)
Pricing: Quote-based
Great For: Consumer brands running national creator campaigns, Marketing teams that want creators sourced and managed for them, Brands launching products on TikTok, Instagram and YouTube
Website: New-Moon
9. Digital Voices
About: Digital Voices is a tech-enabled influencer marketing agency based in London with a US office on Broadway in New York. It runs creator campaigns for app and consumer brands, DoorDash among them.
Key Services: Influencer Marketing, YouTube Creator Campaigns, TikTok Creator Campaigns, Creator Research, Paid Amplification, Measurement
Industries Served: Apps and Consumer Tech, Food Delivery, Gaming, Fintech, Ecommerce
Notable Clients: DoorDash
Locations: London, United Kingdom, New York, New York
Pricing: Quote-based
Great For: DTC brands that want creator content for paid ads, Ecommerce teams tracking sales from creators, Brands testing TikTok and Instagram at scale
Website: Digital Voices
10. Socially Powerful
About: Socially Powerful is a social and influencer marketing agency founded in 2017 with hubs in London, New York, Dubai and Beijing. Its New York office on Wall Street leads North American campaigns.
Key Services: Influencer Marketing, Social Strategy, Creator Content, Paid Social, Gaming and Esports Campaigns, Measurement
Industries Served: Consumer Tech, Gaming, Beauty and Skincare, Education, Retail
Notable Clients: Not named on the pages we checked
Locations: London, United Kingdom, New York, New York, Dubai, United Arab Emirates, Beijing, China
Pricing: Quote-based
Great For: DTC brands that want creator content for paid ads, Ecommerce teams tracking sales from creators, Brands testing TikTok and Instagram at scale
Website: Socially Powerful
11. Social Verse
About: Social Verse is a Brooklyn digital agency whose service menu includes influencer marketing next to paid social, SEO and email. It builds creator partnerships for small and mid-size brands.
Key Services: Influencer Marketing, Instagram Ads, Facebook Ads, YouTube Ads, Email Marketing, SEO
Industries Served: Ecommerce, Local Businesses, Consumer Brands, Health and Wellness, Entertainment
Notable Clients: Not named on the pages we checked
Locations: Brooklyn, New York
Pricing: Quote-based
Great For: DTC brands that want creator content for paid ads, Ecommerce teams tracking sales from creators, Brands testing TikTok and Instagram at scale
Website: Social Verse
Quick Comparison Table
| Agency | Key Specialty | Starting Price | Best For |
|---|---|---|---|
| 1. Web Tonic | Full-Service Performance Marketing | USD $3,000/mo | Mid-market to Enterprise (local New York office) |
| 2. The Goat Agency | Global influencer programmes at scale | Quote-based | DTC brands that want creator content for paid ads |
| 3. Socialfly | Social-first influencer programmes | Quote-based | DTC brands that want creator content for paid ads |
| 4. Block & Tam | Fashion influencer partnerships | Quote-based | Consumer brands that want press and creators in one plan |
| 5. 5W Public Relations | PR-led influencer programmes | Quote-based | Consumer brands that want press and creators in one plan |
| 6. AMP3 Public Relations | Fashion and beauty influencer PR | Quote-based | Consumer brands that want press and creators in one plan |
| 7. Carnsmedia | Restaurant and food influencers | Quote-based | Restaurants and hospitality brands |
| 8. New-Moon | Luxury influencer events | Quote-based | Consumer brands running national creator campaigns |
| 9. Digital Voices | Creator campaigns for apps | Quote-based | DTC brands that want creator content for paid ads |
| 10. Socially Powerful | Cross-border influencer campaigns | Quote-based | DTC brands that want creator content for paid ads |
| 11. Social Verse | Influencer plus paid social for smaller brands | Quote-based | DTC brands that want creator content for paid ads |
Frequently Asked Questions
How do I choose an influencer marketing agency in New York?
Start with proof of creator work rather than general social media claims: a live influencer service page, a named brand you can check and examples of content the agency briefed. Seven of these ten agencies name a client on their own site (SimpliFed and Veronica Beard among them). Then ask how they vet creators for fake followers and brand safety, who owns the content rights and how every paid post gets the disclosure the FTC Endorsement Guides require.
How much does influencer marketing cost in New York?
None of the external agencies here publishes a rate, so every figure will come from a proposal. Costs depend on creator tiers, the number of posts and how long you may reuse the content in ads. Separate the agency fee from creator fees and from paid boosting, and ask what happens if a creator misses a deadline or a post underdelivers. A small paid test with a handful of micro-creators is a cheap way to judge an agency first.
What is the difference between an influencer specialist and a general agency?
The main split is between specialist influencer agencies and broader PR, social or performance agencies that run creator campaigns as one service. Specialists tend to have bigger creator networks, vetting tools and usage-rights experience; broader shops fold creators into press, paid social or content plans. Compare who actually sources the creators and who is accountable for results. Ask to see a recent campaign report from each, because the reporting shows how an agency really works.
How long does an influencer campaign take to show results?
A single campaign usually takes four to eight weeks from brief to live posts: sourcing and outreach, contracts, product shipping, drafts and approvals. Early signals such as views, saves and code redemptions arrive within days of posting in a market like New York, but a clear read on sales and repeat creators usually takes two or three campaigns. Always-on ambassador programmes need a full quarter to settle.
Should a New York brand hire a local influencer agency or a remote one?
All ten external agencies have an office in New York City. A local team helps with events, product seeding and in-person shoots with New York creators, but most influencer work is sourced and managed online. What matters more is the creators an agency can reach and results you can check. Ask each firm which New York creators it has booked recently and what those posts delivered.
Choosing an Influencer Marketing Agency in New York
Start with your own goals. Decide whether the campaign is for awareness, content you can reuse in ads or direct sales, and what a new customer is worth. An agency can only cast the right creators around targets it has been told about.
Check experience you can verify. Seven of the ten external agencies name a client on their own site and none publishes a price. Ask the rest for campaigns you can look up, and see how we pair creators with paid social.
Agree how you will work together. Settle who signs the creators, who owns the content and ad permissions, how posts are approved and which single number the campaign is judged on. Our performance creative team turns creator content into ads.
Never skip the consultation. Book calls with two or three firms from this list, bring the same brief to each and compare the creators they suggest. If you want a team in the city, meet our New York office.
