Table of contents
How we vet every listicle
Every agency featured on Web Tonic passes our 84-point editorial review before a single listicle goes live. This is how we vet each pick:
Verified client outcomes: We require real case studies with measurable KPIs — revenue, ROAS, CPA, retention — tied to the exact category being ranked. No cherry-picked wins, no unverifiable numbers.
Independent reputation: We cross-check Clutch, Google, G2, and Trustpilot ratings, and screen for review-bombing or suspicious patterns. Only operators with a consistent, verifiable track record make the cut.
Beyond that, every listing goes through a quarterly re-audit. We check 84 criteria across 6 pillars to make sure it still holds up — here are some of the checks we run:
A Google Ads management agency runs a business's paid advertising on Google: it researches the searches worth paying for, builds Search, Shopping and Performance Max campaigns, writes the ads, sets bids and budgets, and tracks which clicks turn into calls, forms or sales.
We kept only firms whose own site sells Google Ads or PPC management, then checked each address, client claim and price by hand. All fourteen work from Liverpool and print an L postcode; five name a client we found on their own pages, and none publishes a management fee.
What does a Google Ads management agency in Liverpool actually do?
It plans, builds and runs paid campaigns on Google Search, Shopping, YouTube and Performance Max, sets up conversion tracking, writes the ads, trims wasted search terms and reports cost per lead or sale. Fourteen external Liverpool firms cleared our checks.
1. Web Tonic
About: Web Tonic runs Google Ads as a revenue channel rather than a click report: Search, Shopping and Performance Max campaigns are built around the conversions that actually become sales, with conversion tracking and offline imports fixed before any budget is scaled. Paid search, paid social and measurement sit with one team, and every Google Ads, analytics and Merchant Center account stays registered to the client.
Key Services: Growth Marketing, Paid Social, PPC, Meta Ads, SEO, Google Ads, Snapchat Ads, Amazon Ads, Reddit Ads, TikTok Ads, TikTok Shop, GEO-AEO, Webflow Design, Shopify Design, WordPress Design, UGC, Social Media Management, Pay Per Click Management, Marketing Analytics, Analytics Implementation & CDPs, Performance Branding, Performance 360° Audit, Programmatic Ads, OOH Ads, HR Marketing
Industries Served: eCommerce, SaaS, B2B, Construction Professionals, Home Services, SMEs, Health Spa & Wellness, Retail, Legal & Judicial Services, Food & Beverages, Pets, Fitness, Family & Children, Finance & Insurance, Travel, Non-Profits & Organizations, Furniture & Decoration
Notable Clients: WorldRemit, Jack & Jones, Ardene, L’Oréal, Sendwave, Nestlé, Airbnb. Serve Fortune 500 companies and smaller fast-paced startups.
Locations: HQ in San Francisco with notable offices in New York, Chicago, Miami, Toronto, Montreal, Dubai, Singapore, Sydney and more. Offices on five continents.
Pricing: Starting at USD $3,000 per month. Flexible and scalable plans at any time according to your enterprise needs. Book a call to learn more.
Great For: Mid-market to enterprise-level businesses requiring ongoing, on-tap growth and performance marketing services.
Website: Web Tonic
2. Castle International
About: Castle International is a digital marketing agency based at Mann Island in Liverpool city centre. They specialize in paid advertising channels including Google Ads, Meta Ads, and TikTok Ads, alongside organic search and AI-driven optimization services.
Key Services: Google Ads, Meta Ads, TikTok Ads, ChatGPT Ads, AI SEO, GEO, AEO, SEO, Ecommerce Marketing, Lead Generation, Shopify Development, Web Design
Industries Served: Not stated on the firm's own site
Notable Clients: Hilton, Chemist4U, Doctor4U, Supreme CBD, Kays Medical
Locations: Liverpool
Pricing: Quote-based
Great For: Teams buying Google Ads, Teams buying Meta Ads, Teams buying TikTok Ads
Website: Castle International
3. Epic New Media
About: Epic New Media is a Liverpool-based SEO, GEO, and PPC agency. They specialize in helping businesses increase visibility, leads, and revenue through targeted search marketing and paid advertising campaigns on platforms like Google Ads.
Key Services: Google Ads Management (PPC), SEO, Generative Engine Optimisation (GEO), Paid Social Media, Email Marketing, Analytics
Industries Served: Legal, SaaS, Financial Services, Dental, Commercial Property
Notable Clients: Ringway Dental, Ruler Analytics, David M Robinson
Locations: Liverpool (Tempest Building, Tithebarn Street), Manchester (Deansgate)
Pricing: Quote-based
Great For: Legal businesses, SaaS businesses, Financial Services
Website: Epic New Media
4. Herd Marketing
About: Herd Marketing provides expert Google Ads and paid search management designed to drive sales and generate better leads for businesses. Based in Liverpool, the agency partners with clients across the UK to deliver tailored, performance-driven digital advertising campaigns.
Key Services: Google Ads Management, Meta Ads Management, PPC Management, Search Engine Optimisation, WordPress Website Builds
Industries Served: Lead Generation, E-commerce, Trades, Professional Services, Health and Wellness
Notable Clients: No client publicly named on the firm's own site
Locations: Liverpool
Pricing: Quote-based
Great For: Lead-generation businesses, E-commerce businesses, Trades
Website: Herd Marketing
5. Six Digital
About: Six Digital is a search and PPC marketing agency based in Liverpool, United Kingdom, focusing on driving commercial returns through targeted paid and organic campaigns. They specialize in creating and managing tailored campaigns across search engines like Google and Bing, alongside search engine optimization and web development solutions.
Key Services: Google Ads Management, PPC, SEO, Shopify SEO, YouTube SEO, Web Development, Google Analytics Consulting
Industries Served: Not stated on the firm's own site
Notable Clients: No client publicly named on the firm's own site
Locations: Liverpool
Pricing: Quote-based
Great For: Teams buying Google Ads management, Teams buying PPC, Teams buying SEO
Website: Six Digital
6. Blaze Media
About: Blaze Media is a results-driven digital marketing agency headquartered in the Baltic Triangle district of Liverpool, UK. They specialize in paid media channels including Google Ads, YouTube Ads, and Google Shopping, alongside comprehensive SEO, web design, and social media services.
Key Services: Google Ads, YouTube Ads, Google Shopping, Facebook Ads, TikTok Ads, SEO, Local SEO, Technical SEO, Web Design, Branding, E-Commerce, Social Media Marketing, Content Marketing, Email Marketing, Copywriting, Photography, Videography
Industries Served: E-commerce, SaaS, B2B
Notable Clients: HostAlert
Locations: Liverpool
Pricing: Quote-based
Great For: E-commerce businesses, SaaS businesses, B2B businesses
Website: Blaze Media
7. Quirky Digital
About: Quirky Digital is a, search-first digital agency headquartered in Liverpool, United Kingdom. They specialize in search engine optimization, generative engine optimization, digital PR, and content marketing for competitive industries.
Key Services: SEO, Generative Engine Optimisation (GEO), Content Marketing, Digital PR, Link Building, Technical SEO, CRO
Industries Served: B2B, Finance, Legal, Healthcare, E-commerce, Education
Notable Clients: No client publicly named on the firm's own site
Locations: Liverpool
Pricing: Quote-based
Great For: B2B businesses, Finance firms, Legal businesses
Website: Quirky Digital
8. DoLocal Digital Marketing Agency
About: Based in the iconic Royal Albert Dock in Liverpool, UK, DoLocal provides targeted digital marketing campaigns covering website design, SEO, content writing, and PPC ads management. The agency specializes in helping businesses of all sizes achieve online growth through a mix of traditional and innovative optimization strategies.
Key Services: Website Design, Quantum SEO, National SEO, Local SEO, SEO for AI, Content Writing, PPC Ads Management, Social Media Marketing
Industries Served: Not stated on the firm's own site
Notable Clients: No client publicly named on the firm's own site
Locations: Liverpool
Pricing: Quote-based
Great For: Teams buying website design, Teams buying SEO, Teams buying national SEO
Website: DoLocal Digital Marketing Agency
9. Mayfly Internet Marketing
About: Mayfly Internet Marketing is a Liverpool-based digital marketing agency, operating out of the Fabric District. They specialize in a wide range of services including targeted PPC strategies, Google Ads management, SEO, and custom web design.
Key Services: Google Ads Management, PPC, SEO, Web Design, Social Media Marketing, Email Marketing, Branding
Industries Served: Small Businesses, Hospitality, B2Bs, Franchises, Solicitors
Notable Clients: Liverpool John Lennon Airport, Halewood International
Locations: Liverpool
Pricing: Quote-based
Great For: Small businesses, Hospitality businesses, B2B firms
Website: Mayfly Internet Marketing
10. Yoma Digital Ltd
About: Yoma Digital Ltd is a full-service digital marketing agency headquartered in Liverpool that specialises in eCommerce growth, SEO, and paid media. They design and manage data-driven PPC campaigns including Google Ads and Google Shopping.
Key Services: Google Ads Management, PPC & Paid Search, Google Shopping, Search Engine Optimisation (SEO), Conversion Rate Optimisation (CRO), Paid Social, Email Marketing, Content Marketing
Industries Served: eCommerce, B2B, B2C, Direct to Consumer
Notable Clients: No client publicly named on the firm's own site
Locations: Liverpool (The Vanilla Factory, Fleet Street), Sydney
Pricing: Quote-based
Great For: Ecommerce businesses, B2B businesses, B2C businesses
Website: Yoma Digital Ltd
11. Ubiquity Collective
About: Ubiquity Collective is a North West-based public relations and digital marketing agency headquartered at Baltic Creative in Liverpool. They provide a comprehensive suite of promotional services including publicity, event management, web design, and PPC advertising.
Key Services: Publicity, Event Management, Digital Marketing, Web Design, PPC, Social Media, Branding
Industries Served: Not stated on the firm's own site
Notable Clients: No client publicly named on the firm's own site
Locations: Liverpool
Pricing: Quote-based
Great For: Teams buying publicity and PR, Teams buying event management, Teams buying digital marketing
Website: Ubiquity Collective
12. Snapify Marketing
About: Snapify Marketing is a digital marketing agency based in Liverpool that specializes in paid ads, PPC, and campaign management across platforms like Google Ads and social channels. They work with clients globally to help sell products, generate leads, and find their online audience.
Key Services: Google Ads, PPC & Paid Ads, Facebook Ads, LinkedIn Management, Snapchat Marketing
Industries Served: Not stated on the firm's own site
Notable Clients: No client publicly named on the firm's own site
Locations: Liverpool
Pricing: Quote-based
Great For: Teams buying Google Ads, Teams buying PPC & paid ads, Teams buying Facebook Ads
Website: Snapify Marketing
13. Activate Digital
About: Activate Digital is a full-service digital marketing agency based in Liverpool that delivers data-driven online marketing strategies. Their team specializes in paid search, PPC campaigns, lead generation, and performance marketing to help brands achieve scalable growth.
Key Services: Paid Search PPC, Google Ads Management, SEO, Lead Generation, Web Design, Web Development, Social Media Marketing, Content Marketing
Industries Served: Property, Legal, Leisure, Aviation, Automotive
Notable Clients: No client publicly named on the firm's own site
Locations: Liverpool
Pricing: Quote-based
Great For: Property businesses, Legal businesses, Leisure businesses
Website: Activate Digital
14. We Are Web Ltd
About: We Are Web is a digital marketing and web agency based in Liverpool. They specialise in website design and development, search engine optimisation (SEO), and paid advertising services like Google Ads to help businesses grow.
Key Services: Google Ads Management, Paid Ads, Search Engine Optimisation (SEO), Website Design & Development, Digital Marketing Strategy
Industries Served: Not stated on the firm's own site
Notable Clients: No client publicly named on the firm's own site
Locations: Speke, Liverpool (Goodlass Road), Burscough, Lancashire
Pricing: Quote-based
Great For: Teams buying Google Ads management, Teams buying paid ads, Teams buying search engine optimisation
Website: We Are Web Ltd
15. Finsbury Media
About: Finsbury Media is a digital marketing agency providing data-driven Google Ads management and PPC campaigns designed to generate high-quality leads and measurable growth. The firm operates offices across the UK, including offices in Nottingham's Lace Market and Liverpool's Cotton Exchange.
Key Services: Google Ads and PPC, SEO, Social Media Marketing & Paid Ads, Web Design & Development, Email Marketing
Industries Served: eCommerce, Law Firms, Construction, Roofing Companies, Healthcare, Manufacturing, Waste Management
Notable Clients: Monster Skips, Engineered Composites, Society of Petroleum Engineers, Starr Tattoo, PokerStars UK
Locations: Nottingham (Commerce Square, Lace Market), Liverpool (Cotton Exchange, Old Hall Street)
Pricing: Quote-based
Great For: Ecommerce businesses, Law firms, Construction businesses
Website: Finsbury Media
Quick Comparison Table
| Agency | Key Specialty | Starting Price | Best For |
|---|---|---|---|
| 1. Web Tonic | Full-Service Performance Marketing | USD $3,000/mo | Mid-market to Enterprise |
| 2. Castle International | Google Ads | Quote-based | Small and mid-sized advertisers |
| 3. Epic New Media | Google Ads Management (PPC) | Quote-based | Legal advertisers |
| 4. Herd Marketing | Google Ads Management | Quote-based | Lead Generation advertisers |
| 5. Six Digital | Google Ads Management | Quote-based | Small and mid-sized advertisers |
| 6. Blaze Media | Google Ads | Quote-based | E-commerce advertisers |
| 7. Quirky Digital | SEO | Quote-based | B2B advertisers |
| 8. DoLocal Digital Marketing Agency | Website Design | Quote-based | Small and mid-sized advertisers |
| 9. Mayfly Internet Marketing | Google Ads Management | Quote-based | Small Businesses advertisers |
| 10. Yoma Digital Ltd | Google Ads Management | Quote-based | eCommerce advertisers |
| 11. Ubiquity Collective | Publicity | Quote-based | Small and mid-sized advertisers |
| 12. Snapify Marketing | Google Ads | Quote-based | Small and mid-sized advertisers |
| 13. Activate Digital | Paid Search PPC | Quote-based | Property advertisers |
| 14. We Are Web Ltd | Google Ads Management | Quote-based | Small and mid-sized advertisers |
| 15. Finsbury Media | Google Ads and PPC | Quote-based | eCommerce advertisers |
Frequently Asked Questions
How should I choose between these Liverpool Google Ads agencies?
Start with ownership and measurement. A good Liverpool partner builds the Google Ads account in your name, sets up conversion tracking for calls, forms and sales before spending anything, and shares the search terms report rather than a summary slide. Ask who writes the ads, who adds negative keywords and how often bids and budgets are reviewed. Specialists such as Herd Marketing and Six Digital lead with paid search, while firms like Mayfly and We Are Web sell it beside web design and SEO.
What does Google Ads management cost in Liverpool?
None of the fourteen external firms on this page publishes a management fee on its own site, so every price is quoted after a call or an account audit. DoLocal and Quirky Digital print general market ranges in their FAQs, but those describe the market, not their own rates. Agencies usually charge a flat monthly fee, a percentage of ad spend or a mix of both. Ask which model applies, what the minimum term is, and whether the fee changes as your budget grows, then compare that against the ad spend itself.
Is Google Ads management different from SEO or social ads?
Google Ads buys visibility the moment a campaign goes live and stops when spend stops; SEO earns unpaid rankings slowly; Meta and other paid social platforms reach people who are not searching yet. Most Liverpool agencies here sell all three, which helps when keyword data and landing pages are shared. Castle International and Snapify also run Meta and TikTok campaigns, and Quirky Digital leads with search and content. A proposal should still price the management fee, the ad budget and any landing-page work as separate lines, so you can judge each one.
How long does Google Ads take to show results?
A new or rebuilt account usually needs two to four weeks for Smart Bidding to learn from real conversions, and two to three months of clean data before cost per lead settles. A Liverpool trade or clinic bidding on local searches often sees steady call volume sooner than an ecommerce brand competing nationally. Be wary of any agency that promises a fixed number of leads before seeing your tracking. A credible plan names the first month's fixes, the testing schedule and the metrics reported each month.
Should I hire a Liverpool agency or one based elsewhere?
Liverpool has a full local bench: every external firm on this page works from the city, from Mann Island and the Royal Albert Dock to Jamaica Street in the Baltic Triangle, Tithebarn Street and Speke. Epic New Media also has a Manchester office, Yoma Digital one in Sydney and Finsbury Media a second base in Nottingham. A local team can meet in person and knows Merseyside search demand, but account ownership, tracking and reporting matter far more than the postcode on the invoice.
Choosing a Google Ads Management Agency in Liverpool
Every external firm here is based in Liverpool, so location barely separates this shortlist. What separates them is whether paid search is the core of the work or one line inside a web, SEO or social retainer.
Five name a client we could verify, and none publishes a fee. Ask each firm for one documented account in your sector, with the starting cost per lead, the changes made and the result. A single verified result tells you more than a long list of logos.
Ownership beats promises. Insist that the Google Ads account, analytics and conversion tracking are created in your name, and that you see the search terms report, not only a monthly summary.
Finally, ask who manages the account day to day and how often it is actually reviewed. If you want Google Ads, paid social and the wider growth plan answerable to one team, read our latest analysis or see how we work in Liverpool.
