Table of contents
How we vet every listicle
Every agency featured on Web Tonic passes our 84-point editorial review before a single listicle goes live. This is how we vet each pick:
Verified client outcomes: We require real case studies with measurable KPIs — revenue, ROAS, CPA, retention — tied to the exact category being ranked. No cherry-picked wins, no unverifiable numbers.
Independent reputation: We cross-check Clutch, Google, G2, and Trustpilot ratings, and screen for review-bombing or suspicious patterns. Only operators with a consistent, verifiable track record make the cut.
Beyond that, every listing goes through a quarterly re-audit. We check 84 criteria across 6 pillars to make sure it still holds up — here are some of the checks we run:
An experiential marketing agency builds the physical part of a campaign: the concept, the space or vehicle it lives in, permits and staffing, fabrication and production, then the measurement that says whether anyone who walked past became a customer. New York concentrates flagship retail, fashion and beverage launches, so the work here skews toward pop-ups, press moments and multi-day brand houses.
We checked 19 external agencies plus our own team on evidenced experiential work, head offices read off their own sites, publicly named clients and published pricing. 15 confirm a New York base, 13 name clients, none prints a rate.
How many of these agencies are headquartered in New York?
15 of the 19 external agencies confirm a New York head office on their own site, and 4 run the market from Denver, London, Miami or Los Angeles. 13 name client work publicly, and none of them publishes a rate.
1. Web Tonic
About: Web Tonic plans brand activations as demand events rather than one-off spectacles, so the audience, the offer and the capture mechanic are agreed before a build is drawn, and the creative that runs on site is the same creative that runs in paid channels afterwards. Footfall, scans, sign-ups and downstream revenue are tracked through our data intelligence reporting, for brands activating in New York and beyond
Key Services: Growth Marketing, Paid Social, PPC, Meta Ads, SEO, Google Ads, Snapchat Ads, Amazon Ads, Reddit Ads, TikTok Ads, TikTok Shop, GEO-AEO, Webflow Design, Shopify Design, WordPress Design, UGC, Social Media Management, Pay Per Click Management, Marketing Analytics, Analytics Implementation & CDPs, Performance Branding, Performance 360° Audit, Programmatic Ads, OOH Ads, HR Marketing
Industries Served: eCommerce, SaaS, B2B, Construction Professionals, Home Services, SMEs, Health Spa & Wellness, Retail, Legal & Judicial Services, Food & Beverages, Pets, Fitness, Family & Children, Finance & Insurance, Travel, Non-Profits & Organizations, Furniture & Decoration
Notable Clients: WorldRemit, Jack & Jones, Ardene, L’Oréal, Sendwave, Nestlé, Airbnb. Serve Fortune 500 companies and smaller fast-paced startups.
Locations: HQ in San Francisco with notable offices in New York, Chicago, Miami, Toronto, Montreal, Dubai, Singapore, Sydney and more. Offices on five continents.
Pricing: Starting at USD $3,000 per month. Flexible and scalable plans at any time according to your enterprise needs. Book a call to learn more.
Great For: Mid-market to enterprise-level businesses requiring ongoing, on-tap growth and performance marketing services.
Website: Web Tonic
2. Air Fresh Marketing
About: Air Fresh Marketing is a full-service experiential marketing and event staffing agency headquartered in Denver, Colorado. They design and execute brand activations, pop-up events, product sampling, and mobile tours across 200+ markets nationwide. Their team provides strategic campaign development alongside professional talent networks and proprietary management technology.
Key Services: Experiential Marketing, Brand Activations, Event Staffing, Pop-Up Events & Experiences, Trade Show & Convention Staffing, Product Sampling, Mobile Marketing Tours, Guerrilla Marketing
Industries Served: Technology, Consumer Packaged Goods, Automotive, Health and Wellness, Food and Beverage, Financial Services, Fashion, Sports and Entertainment
Notable Clients: Microsoft, Netflix, Google, Lyft, Williams Racing, Starbucks
Locations: Denver, CO
Pricing: Quote-based
Great For: Technology advertisers, Consumer Packaged Goods advertisers, Automotive advertisers
Website: Air Fresh Marketing
3. Top Brand Worldwide
About: Top Brand Worldwide is a creative experiential marketing agency that specializes in empowering international brands to succeed in the U.S. market through impactful events. They deliver end-to-end event production, strategic advisory services, ephemeral architecture, and immersive brand activations.
Key Services: Experiential Marketing, Event Production, Event Planning, Ephemeral Architecture and Booth Design, Registration Services, Content Creation, Strategic Advisory Services, Equipment Rental
Industries Served: Fashion & Beauty, Food & Beverage, Retail
Notable Clients: Tous
Locations: New York, NY
Pricing: Quote-based
Great For: Fashion & Beauty advertisers, Food & Beverage advertisers, Retail advertisers
Website: Top Brand Worldwide
4. Gradient Experience
About: Gradient Experience is an independently owned experiential marketing agency headquartered in New York City that designs and produces brand activations, pop-ups, and immersive marketing programs. The agency combines creative strategy, production expertise, and a proprietary measurement framework to help global brands build deeper connections with their audiences.
Key Services: Experiential Marketing, Brand Activations, Pop-Up Shops and Retail Activations, Brand Launch Events, Luxury and VIP Experiences, Virtual & Hybrid Event Production, Content Production, Strategic Consulting
Industries Served: Luxury, Beauty, Fashion, Automotive, Spirits
Notable Clients: L'Oréal, Cartier, Rare Beauty, Maker's Mark, Vita Coco, Nespresso, Clinique, La Mer, Lamborghini, Kérastase
Locations: New York, NY
Pricing: Quote-based
Great For: Luxury advertisers, Beauty advertisers, Fashion advertisers
Website: Gradient Experience
5. SoHo Experiential LLC
About: SoHo Experiential is an independent, full-service marketing agency based in New York that specializes in live events, brand activations, pop-ups, and cultural programming. For over 20 years, the agency has designed, produced, and scaled immersive brand experiences spanning strategy, creative development, logistics, and on-site execution.
Key Services: Experiential Marketing, Brand Activations, Live Events, Pop-Ups, Retail Experiences, Festivals, Cultural Programming, Creative Strategy, Production and Fabrication
Industries Served: Retail, CPG, Beauty, Spirits, Hospitality, Finance, Tech, Entertainment
Notable Clients: Nike, Meta, Marriott, Coca Cola, Google
Locations: New York, NY
Pricing: Quote-based
Great For: Retail advertisers, CPG advertisers, Beauty advertisers
Website: SoHo Experiential LLC
6. Stoelt Productions
About: Stoelt Productions is an experiential marketing and event production agency that fuses design, culture, and precision production to create immersive brand activations. Headquartered in Los Angeles with regional offices including New York, the firm designs and executes large-scale pop-ups, live events, and custom fabrication for prominent global brands.
Key Services: Experiential Marketing, Event Production, Creative & Design, Content & Digital, Custom Fabrication
Industries Served: Fashion, Entertainment, Beverage, Consumer Goods, Sports
Notable Clients: Teremana Tequila, adidas, Foot Locker, Louis Vuitton, Giorgio Armani, MAC Cosmetics
Locations: Los Angeles, CA
Pricing: Quote-based
Great For: Fashion advertisers, Entertainment advertisers, Beverage advertisers
Website: Stoelt Productions
7. Tinsel Experiential
About: Tinsel is a creative experience agency crafting story-driven, immersive designs that inspire and ignite measurable impact. Backed by the Stagwell network, the firm blends strategy, storytelling, and production to build brand experiences. Headquartered in New York City, Tinsel specializes in experiential design and event production.
Key Services: Experiential Design, Event Marketing, Creative Strategy, Immersive Brand Experiences, Production
Industries Served: Fashion & Beauty, Food & Beverage, Retail
Notable Clients: No client publicly named on the firm's own site
Locations: New York, NY
Pricing: Quote-based
Great For: Fashion & Beauty advertisers, Food & Beverage advertisers, Retail advertisers
Website: Tinsel Experiential
8. FIRST Global Brand Experience Agency
About: FIRST is a global brand experience agency operating out of major hubs including New York, Los Angeles, London, Dublin, and Singapore. The agency specializes in content, creative design, digital technology, management and delivery, and data and insights to build connected brand experiences and live events.
Key Services: Content, Creative, Digital Technology, Management & Delivery, Data & Insights, Experience Design, Event Planning, Event Production
Industries Served: Financial Services, Technology, Media, Consumer Electronics, Medical and Healthcare, Automotive, Aerospace, Non-Profit
Notable Clients: Univision, Mercedes-Benz, SWIFT, Netflix, Northwell Health, The New York Times, Indeed, Shopify
Locations: New York
Pricing: Quote-based
Great For: Financial Services advertisers, Technology advertisers, Media advertisers
Website: FIRST Global Brand Experience Agency
9. Massivemedia
About: Massivemedia is a street-level media and marketing partner specializing in guerrilla advertising, place-based experiential campaigns, and out-of-home advertising. Operating as a full-service agency from concept through production and program management, they create unique brand experiences ranging from street teams and product sampling to major public installations.
Key Services: Experiential & Event Marketing, Guerrilla Advertising, Out-of-Home Advertising, Street Teams, Product Sampling, Mobile Billboards, Wall Murals & Billboards
Industries Served: Tourism, Entertainment, Retail, Consumer Brands
Notable Clients: Nissan
Locations: New York, NY
Pricing: Quote-based
Great For: Tourism advertisers, Entertainment advertisers, Retail advertisers
Website: Massivemedia
10. Early Spring
About: Early Spring is a research and strategy-led experiential marketing agency and brand experience studio based in New York City. They specialize in engineering memorable, end-to-end brand activations, pop-ups, retail installations, and summits that turn cultural insights into physical experiences.
Key Services: Experiential Marketing, Brand Activations, Pop-ups, Retail Experiences, Installations, Summments, Strategy & Research, Creative Direction, Production
Industries Served: Beauty & Fashion, Entertainment & Media, Sports, Technology
Notable Clients: Chanel, Netflix, LPGA, Bumble, Estée Lauder, Disney, Flamingo, Veuve Clicquot, Accenture Song
Locations: New York, NY
Pricing: Quote-based
Great For: Beauty & Fashion advertisers, Entertainment & Media advertisers, Sports advertisers
Website: Early Spring
11. MARK STEPHEN Experiential Agency
About: For over 20 years, beauty and fashion brands have trusted Mark Stephen Experiential Agency to bring their stories to life through immersive, content-rich experiences. Their end-to-end approach spans concept, design, fabrication, logistics, and fulfillment to deliver seamless, sustainable event solutions.
Key Services: Experiential Marketing, Event Production, Concept Development, 3D Design, Custom Fabrication, Logistics and Fulfillment
Industries Served: Beauty, Fashion, Media, Technology, Entertainment
Notable Clients: Kickstarter, Depop, Carol's Daughter, Ulta, Beautycon, L'Oreal, NYX
Locations: New York, NY
Pricing: Quote-based
Great For: Beauty advertisers, Fashion advertisers, Media advertisers
Website: MARK STEPHEN Experiential Agency
12. Sense Marketing
About: Sense Marketing is an independent experiential marketing and brand experience agency with dual offices in London and New York. They specialize in live events, shopper marketing, product sampling, and immersive brand activations designed to drive commercial impact.
Key Services: Experiential Marketing, Shopper Marketing, Live Events, Product Sampling, Trade Marketing
Industries Served: Consumer Goods, Hospitality, Technology, Beauty
Notable Clients: The Economist, Marriott International, Molson Coors, TikTok, Estee Lauder
Locations: London
Pricing: Quote-based
Great For: Consumer Goods advertisers, Hospitality advertisers, Technology advertisers
Website: Sense Marketing
13. 4 EON Inc
About: 4EON is a full-service experiential marketing agency with roots extending from Italy to New York City and Miami. They specialize in visual merchandising, event management, brand activations, and creating immersive customer-focused experiences.
Key Services: Event Management, Activations, Digital Marketing, Influencer Marketing, Visual Merchandising, Brand Ambassadors & models
Industries Served: Fashion, Automotive Media, Music, Health & Wellness, Food & Beverage
Notable Clients: No client publicly named on the firm's own site
Locations: Miami
Pricing: Quote-based
Great For: Fashion advertisers, Automotive Media advertisers, Music advertisers
Website: 4 EON Inc
14. New Moon
About: New Moon is an experiential and influencer marketing agency that designs immersive global campaigns and brand activations. The agency specializes in bridging brands and audiences through strategic cultural insights, event production, and creative storytelling.
Key Services: Experiential Marketing, Event Production, Influencer Marketing, Brand Strategy, Content Strategy, Creative Direction
Industries Served: Luxury, Fashion, Lifestyle, Consumer Brands
Notable Clients: No client publicly named on the firm's own site
Locations: New York, NY
Pricing: Quote-based
Great For: Luxury advertisers, Fashion advertisers, Lifestyle advertisers
Website: New Moon
15. RIOT
About: RIOT is a creative agency and production studio headquartered in Hudson Yards, New York City, specializing in strategy, design, storytelling, video production, and immersive experiences. Born in New York's East Village, the firm combines visual craft, production capability, and digital thinking to help global brands execute culturally relevant work.
Key Services: Experiential Marketing, Creative Agency, Production Studio, Strategy, Branding, Storytelling, Video Production, Design, Photography, Digital Experiences, Social Marketing
Industries Served: Luxury, Fashion, Beauty & Wellness, Sports & Fitness, Music & Entertainment, Business & Technology
Notable Clients: Tiffany & Co., Coach, Coachtopia, WSJ Custom Content
Locations: New York, NY
Pricing: Quote-based
Great For: Luxury advertisers, Fashion advertisers, Beauty & Wellness advertisers
Website: RIOT
16. SWELL
About: SWELL is a 360-degree creative agency and AI-native production studio based in TriBeCa, New York City, founded in 2010. The agency delivers strategy, creative direction, full-service content production, post-production, and AI-enhanced workflows for leading global fashion, beauty, luxury, and lifestyle brands.
Key Services: Strategy & Creative, Full-Service Content Production, Adaptive Content, AI-Enhanced Workflows, Culture & Partnerships, Entertainment as Advertising
Industries Served: Fashion, Beauty & Fragrance, Luxury, Lifestyle, Technology & Retail, Media & Publishing
Notable Clients: Hermès, Ralph Lauren, Michael Kors, MCM, Drunk Elephant, Dunhill, Graff, Samsung, Nike, Amazon
Locations: New York, NY
Pricing: Quote-based
Great For: Fashion advertisers, Beauty & Fragrance advertisers, Luxury advertisers
Website: SWELL
17. Game Seven Marketing
About: Game Seven is a full-service creative and experiential agency that lives at the intersection of sport, culture, and entertainment. They specialize in turning ideas into moments and people into fans through capabilities ranging from experiential strategy and spatial design to live event production.
Key Services: Experiential Strategy & Planning, Experience & Spatial Design, Live Event Production, Mobile Tour Production, Pop-Up Retail Operations, Strategy, Campaign, Social, Influencer & Creator
Industries Served: Sport, Culture, Entertainment
Notable Clients: No client publicly named on the firm's own site
Locations: Brooklyn
Pricing: Quote-based
Great For: Sport advertisers, Culture advertisers, Entertainment advertisers
Website: Game Seven Marketing
18. Invisible North
About: Invisible North is an experiential agency and creative production house focusing on brand experiences, strategic consulting, and design. Their work spans multi-disciplinary activations for major global brands with offices in New York and Austin.
Key Services: Experiential Marketing, Creative Strategy, Art Direction, Design Optimization, Cultural Curation & Mapping
Industries Served: Tech, Entertainment, Retail, Consumer Goods
Notable Clients: Google, Netflix, Target, Uber, Sonos, Nespresso, PepsiCo, Nordstrom, Coinbase
Locations: New York, NY
Pricing: Quote-based
Great For: Tech advertisers, Entertainment advertisers, Retail advertisers
Website: Invisible North
19. The Experiential Group
About: The Experiential Group (TXG) is a hybrid creative and production agency that delivers experiential marketing goals through strategic physical and digital 'phygital' activations. They specialize in non-traditional marketing mediums including pop-ups, interactive tech, and immersive event execution.
Key Services: Experiential Marketing, Creative & Design, In-House Production, Pop-Ups, Phygital Activations, Digital Development, Operations & Logistics
Industries Served: Fashion & Beauty, Food & Beverage, Retail
Notable Clients: No client publicly named on the firm's own site
Locations: New York
Pricing: Quote-based
Great For: Fashion & Beauty advertisers, Food & Beverage advertisers, Retail advertisers
Website: The Experiential Group
20. RISE & SET
About: RISE & SET is an insights-driven, ideas-led luxury event and experiential marketing agency based in New York City. The multidisciplinary team specializes in turning client needs into high-end creative solutions, brand activations, and special events.
Key Services: Experiential Marketing, Event Production, Brand Marketing, Public Relations, Creative Solutions, Fabrication
Industries Served: Luxury Goods, Automotive, Watches & Jewelry, Lifestyle, Entertainment
Notable Clients: No client publicly named on the firm's own site
Locations: New York, NY
Pricing: Quote-based
Great For: Luxury Goods advertisers, Automotive advertisers, Watches & Jewelry advertisers
Website: RISE & SET
Quick Comparison Table
| Agency | Key Specialty | Starting Price | Best For |
|---|---|---|---|
| 1. Web Tonic | Full-Service Performance Marketing | USD $3,000/mo | Mid-market to Enterprise |
| 2. Air Fresh Marketing | Experiential Marketing | Quote-based | Technology advertisers |
| 3. Top Brand Worldwide | Experiential Marketing | Quote-based | Fashion & Beauty advertisers |
| 4. Gradient Experience | Experiential Marketing | Quote-based | Luxury advertisers |
| 5. SoHo Experiential LLC | Experiential Marketing | Quote-based | Retail advertisers |
| 6. Stoelt Productions | Experiential Marketing | Quote-based | Fashion advertisers |
| 7. Tinsel Experiential | Experiential Design | Quote-based | Fashion & Beauty advertisers |
| 8. FIRST Global Brand Experience Agency | Content | Quote-based | Financial Services advertisers |
| 9. Massivemedia | Experiential & Event Marketing | Quote-based | Tourism advertisers |
| 10. Early Spring | Experiential Marketing | Quote-based | Beauty & Fashion advertisers |
| 11. MARK STEPHEN Experiential Agency | Experiential Marketing | Quote-based | Beauty advertisers |
| 12. Sense Marketing | Experiential Marketing | Quote-based | Consumer Goods advertisers |
| 13. 4 EON Inc | Event Management | Quote-based | Fashion advertisers |
| 14. New Moon | Experiential Marketing | Quote-based | Luxury advertisers |
| 15. RIOT | Experiential Marketing | Quote-based | Luxury advertisers |
| 16. SWELL | Strategy & Creative | Quote-based | Fashion advertisers |
| 17. Game Seven Marketing | Experiential Strategy & Planning | Quote-based | Sport advertisers |
| 18. Invisible North | Experiential Marketing | Quote-based | Tech advertisers |
| 19. The Experiential Group | Experiential Marketing | Quote-based | Fashion & Beauty advertisers |
| 20. RISE & SET | Experiential Marketing | Quote-based | Luxury Goods advertisers |
Frequently Asked Questions
What does an experiential marketing agency in New York actually deliver?
The deliverable is a working event, not a deck. In practice it runs from concept and audience definition, through venue scouting, permits and insurance, into fabrication, staffing and load-in, then teardown and a results read. Some agencies here own production in-house with their own fabrication and crew, while others are strategy and creative shops that subcontract build and staffing, which changes both your cost and who is accountable on site.
Are all 19 of these agencies based in New York?
15 of the 19 external agencies confirm a New York head office on their own site. The other four work the city from elsewhere: Air Fresh Marketing from Denver, Sense Marketing from London, 4EON from Miami and Stoelt Productions from Los Angeles, and we say so on each entry. For a Manhattan activation, local matters for permits, unions, venue relationships and last-minute site visits, so ask who is physically in the city on show day.
What should an experiential quote spell out?
Ask for the split between creative fees, fabrication, venue and permits, staffing, transport and storage, because those five lines move independently and a single blended number hides all of them. Also pin down who carries insurance, who pays overtime if load-in slips, what happens to the built assets afterwards and whether a second market can reuse them. None of the external agencies on this page publishes a rate, so every fee here is quoted against scope.
How is an activation measured beyond attendance?
Footfall and photos are the easiest numbers to collect and the least useful on their own. Useful measurement is agreed before the build: scans or sign-ups at the point of experience, promo-code redemption, retargeting audiences captured on site, sampling-to-purchase surveys, plus earned media and search interest against a matched control window. If an agency cannot describe the capture mechanic in the proposal, the reporting afterwards will be attendance and vibes.
Should the same agency handle strategy, production and staffing?
One owner is simpler and usually cheaper on a single market, because nothing falls between the creative concept and the substrate or crew that has to deliver it. Splitting can be right for a national tour, where a specialist production partner or a staffing network beats an in-house crew on cost and coverage. The failure mode is a split with no named owner for the moment the concept meets the build, so put that name in the contract.
Choosing an Experiential Marketing Partner in New York
New York is not short of experiential talent, so the useful filter is not creativity but accountability. Decide first whether you are buying an idea or a delivered event, because a strategy-led shop and a production house with its own fabrication and crew both call themselves experiential agencies and price nothing alike.
Then check location honestly. A New York address is a real advantage for permits, venue relationships and same-day site visits, and four of the agencies here work the city from Denver, London, Miami or Los Angeles. That is not a disqualifier, it is a question about who is on site on show day.
Finally, agree measurement before fabrication starts. Every agency on this page quotes against scope rather than publishing rates, which means the proposal is where you win or lose clarity on capture mechanics, asset reuse and overtime.
Shortlist three, ask each the same five questions and compare the answers, not the renders. If you want the activation, the paid social that amplifies it and the reporting that proves it owned by one team, our New York team is a straight conversation away.
