Table of contents
How we vet every listicle
Every agency featured on Web Tonic passes our 84-point editorial review before a single listicle goes live. This is how we vet each pick:
Verified client outcomes: We require real case studies with measurable KPIs — revenue, ROAS, CPA, retention — tied to the exact category being ranked. No cherry-picked wins, no unverifiable numbers.
Independent reputation: We cross-check Clutch, Google, G2, and Trustpilot ratings, and screen for review-bombing or suspicious patterns. Only operators with a consistent, verifiable track record make the cut.
Beyond that, every listing goes through a quarterly re-audit. We check 84 criteria across 6 pillars to make sure it still holds up — here are some of the checks we run:
An email marketing agency plans, writes, designs and sends a business's marketing emails. It builds the list strategy, sets up automated flows such as welcome, abandoned-cart and win-back sequences, runs newsletters and campaigns, and reports on the revenue each send brings in.
We kept only firms whose own site has a dedicated email or marketing automation service page, then checked each office, client claim and price by hand. All nine have a Nottingham office, from King Street and the Lace Market to West Bridgford and Arnold. Three name a verified client, and none publishes a price.
What does an email marketing agency in Nottingham actually do?
It builds your list strategy, writes and designs campaigns, sets up automated flows and reports on the revenue each email drives. Nine external Nottingham agencies cleared our checks; all nine have a Nottingham office, three name a client we verified and none publishes a price.
1. Web Tonic
About: Web Tonic runs email as part of a growth programme: list strategy, automated flows and campaign sends are planned by the same team that runs paid media and analytics, so every email is judged against revenue rather than open rates alone. Email marketing, marketing automation and measurement are scoped as separate lines, and the client keeps ownership of its email platform, lists and templates.
Key Services: Growth Marketing, Paid Social, PPC, Meta Ads, SEO, Google Ads, Snapchat Ads, Amazon Ads, Reddit Ads, TikTok Ads, TikTok Shop, GEO-AEO, Webflow Design, Shopify Design, WordPress Design, UGC, Social Media Management, Pay Per Click Management, Marketing Analytics, Analytics Implementation & CDPs, Performance Branding, Performance 360° Audit, Programmatic Ads, OOH Ads, HR Marketing
Industries Served: eCommerce, SaaS, B2B, Construction Professionals, Home Services, SMEs, Health Spa & Wellness, Retail, Legal & Judicial Services, Food & Beverages, Pets, Fitness, Family & Children, Finance & Insurance, Travel, Non-Profits & Organizations, Furniture & Decoration
Notable Clients: WorldRemit, Jack & Jones, Ardene, L’Oréal, Sendwave, Nestlé, Airbnb. Serve Fortune 500 companies and smaller fast-paced startups.
Locations: HQ in San Francisco with notable offices in New York, Chicago, Miami, Toronto, Montreal, Dubai, Singapore, Sydney and more. Offices on five continents.
Pricing: Starting at USD $3,000 per month. Flexible and scalable plans at any time according to your enterprise needs. Book a call to learn more.
Great For: Mid-market to enterprise-level businesses requiring ongoing, on-tap growth and performance marketing services.
Website: Web Tonic
2. Exposure Ninja
About: Exposure Ninja is a digital marketing agency based at Tudor Square in West Bridgford, Nottingham, with a presence in London. Its email team builds strategy, automated sequences and newsletters alongside SEO and paid media, and it names CFA Institute and The Ordinary among its clients.
Key Services: Email Marketing, CRM & Email, Search Engine Optimisation (SEO), AI Search Optimisation, Content & Digital PR, Paid Media
Industries Served: Ecommerce, Retail, Financial services, Education, Beauty
Notable Clients: CFA Institute, The Ordinary
Locations: West Bridgford, Nottingham (Tudor Square), London
Pricing: Quote-based
Great For: Ecommerce brands, National retailers, Businesses pairing email with SEO
Website: Exposure Ninja
3. Hallam
About: Hallam is a B2B marketing agency at Fenchurch House on King Street in Nottingham, with a second office in London. Its email marketing service focuses on personalised campaigns and content that B2B buyers want to receive, run alongside brand, paid media and SEO work.
Key Services: Email Marketing, Brand Strategy, Brand Identity, Creative Campaigns, Paid Media, SEO and Digital PR
Industries Served: B2B, SaaS, Life sciences, Manufacturing, Professional services
Notable Clients: Not publicly named on its own site
Locations: Nottingham (King Street), London
Pricing: Quote-based
Great For: B2B companies, SaaS and technology firms, Manufacturers with long sales cycles
Website: Hallam
4. Impression
About: Impression is a digital marketing agency headquartered at Fothergill House on King Street in Nottingham, with an office in London. Its marketing automation team consults on, implements and manages email and CRM programmes, from the tech stack and templates to copy and reporting.
Key Services: Email Marketing, Digital Marketing Strategy, SEO, PPC, Paid Social, Digital PR
Industries Served: Ecommerce, B2B, SaaS, Retail, Travel
Notable Clients: Not publicly named on its own site
Locations: Nottingham (King Street), London
Pricing: Quote-based
Great For: Ecommerce brands, B2B and SaaS companies, Teams connecting email to their CRM
Website: Impression
5. Key Principles
About: Key Principles is an ROI-focused digital marketing agency at the Cavendish Business Centre in Nottingham, with a second base in Ullesthorpe, Leicestershire. Its managing director has taught email marketing courses, and the agency builds automated email journeys that nurture prospects and upsell existing customers.
Key Services: Email Marketing, PPC, SEO, Web Development, CRM and Automation
Industries Served: Automotive, Professional services, Retail, B2B, Manufacturing
Notable Clients: NK Motors
Locations: Nottingham (Dorking Road), Ullesthorpe, Leicestershire
Pricing: Quote-based
Great For: Small and mid-sized businesses, Motor dealers and service firms, Owners starting email from scratch
Website: Key Principles
6. Ketchup
About: Ketchup is a marketing agency at 20 Bath Street in Nottingham that has recently refreshed its brand. Its email specialists plan segmented campaigns and automated sequences built to nurture leads and drive sales, beside web design, SEO and paid media.
Key Services: Email Marketing, Digital Marketing, Web Design, SEO, PPC, Social Media Marketing
Industries Served: Retail, B2B, Hospitality, Professional services, Education
Notable Clients: Not publicly named on its own site
Locations: Nottingham (Bath Street)
Pricing: Quote-based
Great For: Regional B2B firms, Consumer brands, Businesses wanting email and web from one team
Website: Ketchup
7. Fifteen
About: Fifteen is a digital and creative agency with its main office on Nottingham Road in Nottingham and a studio in Shoreditch, London. It runs email marketing end to end or in parts, covering e-newsletter design, content, distribution and the evaluation of results.
Key Services: Email Marketing, Website Design, Web Development, Digital Marketing, SEO, PPC Management
Industries Served: Education, Healthcare, Manufacturing, Charities, Retail
Notable Clients: Not publicly named on its own site
Locations: Nottingham (Nottingham Road), London (Shoreditch)
Pricing: Quote-based
Great For: Organisations with in-house teams needing support, Education and healthcare bodies, Brands wanting designed newsletters
Website: Fifteen
8. Clever Clicks Digital
About: Clever Clicks Digital is a digital agency on Brookfield Road in Arnold, Nottingham. It runs email campaigns and automation built on segmentation and personalisation, sells email design as a separate service, and also covers SEO, paid media and social.
Key Services: SEO, Paid Media, Digital Strategy, Social Media, Email Marketing, Web Design
Industries Served: Retail, Ecommerce, Professional services, Hospitality, Trades
Notable Clients: Not publicly named on its own site
Locations: Arnold, Nottingham (Brookfield Road)
Pricing: Quote-based
Great For: Local ecommerce shops, Service businesses, Brands needing email templates designed
Website: Clever Clicks Digital
9. Adam’s Apple Media
About: Adam’s Apple Media is a Nottingham digital marketing agency whose email marketing service combines strategy, creative and analytics. It builds segmented newsletters and automated drip campaigns beside social media, content and SEO work, and names Sipping Boba as a client.
Key Services: Email Marketing, Content Marketing, Social Media Marketing, SEO, PPC, Web Design
Industries Served: Food and drink, Hospitality, Retail, Local services, Beauty
Notable Clients: Sipping Boba
Locations: Nottingham
Pricing: Quote-based
Great For: Restaurants and food brands, Independent retailers, Local service businesses
Website: Adam’s Apple Media
10. Finsbury Media
About: Finsbury Media is a digital marketing agency with an office in Nottingham’s Lace Market, as well as offices in Surrey, London and Liverpool. It designs email templates, builds automated sequences and runs both B2B and ecommerce email campaigns aimed at lead nurture and repeat sales.
Key Services: Email Marketing, SEO, PPC, Web Design & Development, Social Media Marketing
Industries Served: Ecommerce, B2B, Professional services, Retail, Technology
Notable Clients: Not publicly named on its own site
Locations: Nottingham (Lace Market), Surrey, London, Liverpool
Pricing: Quote-based
Great For: Ecommerce stores, B2B firms nurturing leads, Businesses wanting PPC and email together
Website: Finsbury Media
Quick Comparison Table
| Agency | Key Specialty | Starting Price | Best For |
|---|---|---|---|
| 1. Web Tonic | Full-Service Performance Marketing | USD $3,000/mo | Mid-market to Enterprise |
| 2. Exposure Ninja | Email strategy and automation inside search-led growth | Quote-based | Ecommerce brands |
| 3. Hallam | Personalised B2B email | Quote-based | B2B companies |
| 4. Impression | Email and CRM automation | Quote-based | Ecommerce brands |
| 5. Key Principles | Email automation for SMEs | Quote-based | Small and mid-sized businesses |
| 6. Ketchup | Sales-focused email campaigns | Quote-based | Regional B2B firms |
| 7. Fifteen | Designed e-newsletters, end to end or in parts | Quote-based | Organisations with in-house teams needing support |
| 8. Clever Clicks Digital | Email campaigns with separate email design | Quote-based | Local ecommerce shops |
| 9. Adam’s Apple Media | Email for food and hospitality brands | Quote-based | Restaurants and food brands |
| 10. Finsbury Media | B2B and ecommerce email campaigns | Quote-based | Ecommerce stores |
Frequently Asked Questions
How should I choose between these Nottingham email marketing agencies?
Ask each Nottingham agency to show you a live automated flow it built, the last three campaign reports it sent a client and how it measures revenue per email. Check who writes the copy, who designs the templates and who manages deliverability and list hygiene. Key Principles and Clever Clicks Digital lead with email, Hallam and Impression suit B2B and CRM-heavy programmes, and Exposure Ninja, Fifteen, Ketchup, Finsbury Media and Adam’s Apple Media fold email into wider digital work.
How much does a Nottingham email marketing agency cost?
None of the nine external agencies on this page publishes an email marketing price, so every figure comes from a proposal. Expect three separate costs: a one-off build for templates and automated flows, a monthly fee for planning and sending campaigns, and your own email platform subscription, such as Klaviyo, Mailchimp, HubSpot or ActiveCampaign, which is usually billed to you directly. Ask each agency how many sends and flows its monthly fee includes.
What is the difference between email campaigns and email automation?
Campaign email is the newsletters and one-off sends you schedule, such as launches, offers and updates. Automation is the flows that fire on their own when someone subscribes, abandons a basket, books a job or goes quiet. Impression, Exposure Ninja and Key Principles lead on automation, while Fifteen and Clever Clicks Digital also sell template and newsletter design. Ask every proposal to price build work, monthly campaign sends and platform fees as separate lines.
How long does email marketing take to show results?
The first month usually goes on access, a list audit, deliverability checks such as SPF, DKIM and DMARC records, template design and the first automated flow. Welcome and abandoned-cart flows can show revenue within weeks, while newsletters take three to six months of steady sends to build a reliable picture. A Nottingham retailer with an existing customer list will see figures faster than a B2B firm building a list from scratch.
Should I hire a Nottingham agency or one based elsewhere?
Every agency on this list has a Nottingham office. Hallam and Impression are on King Street, Ketchup is on Bath Street, Finsbury Media is in the Lace Market, Fifteen is on Nottingham Road, Key Principles is on Dorking Road, Clever Clicks Digital is in Arnold and Exposure Ninja is in West Bridgford. Hallam, Impression, Exposure Ninja, Fifteen and Finsbury Media also have London offices. A local team can run workshops in person and sit in on approvals.
Choosing an Email Marketing Agency in Nottingham
All nine external agencies have a Nottingham office, so location barely separates this shortlist. What separates them is whether email is the lead service or one channel inside SEO, paid media, B2B brand or web work.
Three name a client we could verify, and none publishes a price. Ask each firm to walk you through a flow it runs now. A live flow tells you more than a case study deck.
Keep ownership of the list. Your business should own the email platform account, the subscriber data and the templates, with the agency added as a user, never as the account owner. Ask for the sending schedule and approval process in writing too.
Finally, meet the person who will write and send your emails, not only the person who pitches. If you want the campaigns, the automated flows behind them and the growth plan answerable to one team, read our latest analysis or see how our London office works with clients.
