Table of contents
How we vet every listicle
Every agency featured on Web Tonic passes our 84-point editorial review before a single listicle goes live. This is how we vet each pick:
Verified client outcomes: We require real case studies with measurable KPIs — revenue, ROAS, CPA, retention — tied to the exact category being ranked. No cherry-picked wins, no unverifiable numbers.
Independent reputation: We cross-check Clutch, Google, G2, and Trustpilot ratings, and screen for review-bombing or suspicious patterns. Only operators with a consistent, verifiable track record make the cut.
Beyond that, every listing goes through a quarterly re-audit. We check 84 criteria across 6 pillars to make sure it still holds up — here are some of the checks we run:
A conversion rate optimization agency works on the traffic you already pay for: it audits analytics and session behaviour to find where visitors abandon, rewrites landing pages, forms and checkout steps, then proves each change with an A/B test instead of an opinion.
We kept only Manchester firms whose own site names conversion work as a service, then read the evidence behind each claim. Fourteen of the fifteen are headquartered in the city, twelve print a Manchester postcode, eight name a client we could find on their own pages and three publish a figure.
What does a conversion rate optimization agency in Manchester actually do?
It raises the share of visitors who buy or enquire: it finds where a funnel leaks, writes hypotheses, runs A/B or multivariate tests on pages and checkout steps, and reports the lift. Fifteen external Manchester firms cleared our checks.
1. Web Tonic
About: Web Tonic treats conversion work as a measurement job first: the tracking is rebuilt so a test can be trusted, then hypotheses are ranked by the revenue they can move rather than by how easy they are to ship. Experiments, the page builds behind them and the analytics that judge them sit with one team, and every dashboard, tag container and testing account stays registered to the client.
Key Services: Growth Marketing, Paid Social, PPC, Meta Ads, SEO, Google Ads, Snapchat Ads, Amazon Ads, Reddit Ads, TikTok Ads, TikTok Shop, GEO-AEO, Webflow Design, Shopify Design, WordPress Design, UGC, Social Media Management, Pay Per Click Management, Marketing Analytics, Analytics Implementation & CDPs, Performance Branding, Performance 360° Audit, Programmatic Ads, OOH Ads, HR Marketing
Industries Served: eCommerce, SaaS, B2B, Construction Professionals, Home Services, SMEs, Health Spa & Wellness, Retail, Legal & Judicial Services, Food & Beverages, Pets, Fitness, Family & Children, Finance & Insurance, Travel, Non-Profits & Organizations, Furniture & Decoration
Notable Clients: WorldRemit, Jack & Jones, Ardene, L’Oréal, Sendwave, Nestlé, Airbnb. Serve Fortune 500 companies and smaller fast-paced startups.
Locations: HQ in San Francisco with notable offices in New York, Chicago, Miami, Toronto, Montreal, Dubai, Singapore, Sydney and more. Offices on five continents.
Pricing: Starting at USD $3,000 per month. Flexible and scalable plans at any time according to your enterprise needs. Book a call to learn more.
Great For: Mid-market to enterprise-level businesses requiring ongoing, on-tap growth and performance marketing services.
Website: Web Tonic
2. Demandflow
About: Demandflow is a branding, web design, and Webflow development studio based in Manchester that offers conversion-focused services including CRO audits and A/B testing. They help high-growth B2B companies ship faster and build marketing websites backed by data.
Key Services: A/B Testing, CRO audit, Web Design, Web Development, Branding & Strategy
Industries Served: B2B, Startups, Scale-ups, Enterprise
Notable Clients: Big Health, The Neuron, Fifth Dimension, Passionfroot
Locations: Manchester
Pricing: CRO audit from USD $500 (one-off project, includes a redesigned homepage)
Great For: B2B businesses, Startups businesses, Scale-ups businesses
Website: Demandflow
3. Digital Next
About: Digital Next is a performance digital marketing agency headquartered in Manchester. Their services encompass UX and conversion rate optimisation alongside web design, development, and multi-channel marketing campaigns.
Key Services: Conversion Rate Optimisation (CRO), UX Design, Web Design & Development, Search Engine Optimisation (SEO), Pay Per Click (PPC), Social Media Marketing
Industries Served: Not stated on the firm's own site
Notable Clients: Decathlon, Hörmann, Essilor, NordVPN
Locations: Manchester
Pricing: Packages sized from GBP £1,000 a month (single-channel band published on its site)
Great For: Teams buying conversion rate optimisation (cro), Teams buying ux design, Teams buying web design & development
Website: Digital Next
4. Embryo
About: Embryo is a full-service digital marketing agency based in Manchester that transforms performance marketing into a growth accelerator. Their measurement capabilities explicitly include conversion rate optimisation (CRO) alongside web analytics and digital strategy.
Key Services: SEO, Content Marketing, Digital PR, GEO/AEO, Organic Social, Conversion Rate Optimisation
Industries Served: Not stated on the firm's own site
Notable Clients: No client publicly named on the firm's own site
Locations: Manchester
Pricing: Quote-based
Great For: Teams buying seo, Teams buying content marketing, Teams buying digital pr
Website: Embryo
5. Endless Gain
About: Endless Gain is an experimentation agency that specialises in conversion rate optimisation and digital customer experience for ecommerce and retail brands. It pairs customer research and consumer-psychology thinking with structured testing to lift conversion rates and revenue.
Key Services: Conversion Rate Optimization (CRO), Personalization, Customer Experience (CX) Research, Conversion-Centred Design, Data & Analytics
Industries Served: Retail & ecommerce, Travel & Hospitality, Financial Services, Media & Publishing
Notable Clients: Hotter Shoes
Locations: Manchester (Manchester One, Portland Street, per its Google Maps listing)
Pricing: Quote-based
Great For: Retail & ecommerce businesses, Travel & Hospitality businesses, Financial Services businesses
Website: Endless Gain
6. Fly High Media
About: Fly High Media is a digital marketing agency founded in Manchester that provides expert conversion rate optimisation services alongside SEO, PPC, and web design. Their approach focuses on analysing user behaviour, refining website layouts, and enhancing on-site elements to turn more traffic into loyal customers and maximize the value of existing visitors.
Key Services: Conversion Rate Optimisation, Search Engine Optimisation, PPC Management, Social Media Marketing, Web Design
Industries Served: E-commerce, Retail, Healthcare, Finance, Education, Hospitality, Manufacturing
Notable Clients: No client publicly named on the firm's own site
Locations: Manchester
Pricing: Quote-based
Great For: E-commerce businesses, Retail businesses, Healthcare businesses
Website: Fly High Media
7. Gorilla Marketing
About: Gorilla Marketing is an SEO and digital marketing agency based at their global headquarters in Manchester, United Kingdom. They specialize in search engine optimization, pay-per-click advertising, and performance marketing to help businesses drive traffic and growth.
Key Services: Search Engine Optimisation (SEO), Pay Per Click (PPC), Performance Marketing, Search Marketing, Answer Engine Optimisation, Conversion Rate Optimisation
Industries Served: Not stated on the firm's own site
Notable Clients: No client publicly named on the firm's own site
Locations: Manchester (global HQ, Bridgewater Street), Leeds, London
Pricing: Quote-based
Great For: Teams buying search engine optimisation (seo), Teams buying pay per click (ppc), Teams buying performance marketing
Website: Gorilla Marketing
8. Higher Ground Marketing
About: Higher Ground is a Manchester-based UX and CRO specialist agency focused on transforming websites, brands, and SaaS platforms to improve user engagement and conversion performance. They combine user research, analytics, journey mapping, and continuous optimization to help businesses turn traffic into measurable growth.
Key Services: Conversion Rate Optimisation (CRO), UX & UI Design, User Research & Testing, Web Design & Development, SaaS Platform Design, Branding
Industries Served: B2B, SaaS, Engineering, Finance, Healthcare, Ecommerce
Notable Clients: JCB, Trace Basement Systems, Wrightbus
Locations: Manchester (Waulk Mill, Ancoats)
Pricing: Websites and ongoing optimisation from GBP £750 a month
Great For: B2B businesses, SaaS businesses, Engineering businesses
Website: Higher Ground Marketing
9. I-COM
About: I-COM is a full-service digital marketing agency based in Manchester that provides dedicated user experience and conversion rate optimisation services. Their team leverages website data, analytics, layout updates, and split-testing methodologies to help businesses turn traffic into leads and sales.
Key Services: Conversion Rate Optimisation (CRO), User Experience (UX) Design, Search Engine Optimisation (SEO), Pay-Per-Click (PPC) Marketing, Web Design & Development, Content Marketing, Digital Marketing
Industries Served: E-commerce, Legal, Recruitment, Education, Utilities, Built Environment
Notable Clients: Bunkabin
Locations: Manchester
Pricing: Quote-based
Great For: E-commerce businesses, Legal businesses, Recruitment businesses
Website: I-COM
10. Influx
About: Influx is a web design, branding and lead-generation agency based at St Peter's Square in Manchester. The team builds Webflow sites and Shopify stores and sells conversion rate optimisation as part of its growth work.
Key Services: Web Design, Branding, Lead Generation, Conversion Rate Optimisation, SEO, PPC, Social Media Marketing
Industries Served: Not stated on the firm's own site
Notable Clients: RevLifter
Locations: Manchester
Pricing: Quote-based
Great For: Teams buying web design, Teams buying branding, Teams buying lead generation
Website: Influx
11. Instant Online Success
About: Instant Online Success is a results-driven PPC marketing agency headquartered in Manchester, UK. Their official website explicitly lists Conversion Rate Optimisation among their core digital marketing services.
Key Services: Google Ads PPC, Shopping Ads, Display & Remarketing, Social Media Ads, Performance Max, Conversion Rate Optimisation, ChatGPT Ads Management
Industries Served: Not stated on the firm's own site
Notable Clients: No client publicly named on the firm's own site
Locations: Manchester
Pricing: Quote-based
Great For: Teams buying google ads ppc, Teams buying shopping ads, Teams buying display & remarketing
Website: Instant Online Success
12. JBH
About: JBH is a performance-first digital PR and SEO agency with offices in Manchester and London. They provide data-led digital PR campaigns, search engine optimisation, and behavioural economics-driven conversion rate optimisation services.
Key Services: Digital PR, SEO, Conversion Rate Optimisation (CRO)
Industries Served: Finance, Health, Tech, Travel, Lifestyle, Entertainment, eCommerce
Notable Clients: NIO Cocktails, Tails.com, SlotsUp, Select Car Leasing, The Neem Tree
Locations: Manchester
Pricing: Quote-based
Great For: Finance businesses, Health businesses, Tech businesses
Website: JBH
13. Red Cow Media
About: Red Cow Media is an award-winning digital marketing and SEO agency based in Manchester. They specialize in organic search, paid search, digital PR, and paid social campaigns to drive growth for businesses.
Key Services: SEO, PPC, Digital PR, Paid Social, Conversion Rate Optimisation
Industries Served: Not stated on the firm's own site
Notable Clients: No client publicly named on the firm's own site
Locations: Manchester
Pricing: Quote-based
Great For: Teams buying seo, Teams buying ppc, Teams buying digital pr
Website: Red Cow Media
14. Remarkable Group XCP Ltd
About: Remarkable Group XCP Ltd (operating as Remarkable) is an enterprise digital experience agency providing services that include channel optimisation, conversion rate optimisation, and ongoing A/B and multivariate testing. They unite strategic insight, experience platforms, creative thinking, and data expertise to help organisations build connected customer journeys.
Key Services: Channel Optimisation, Conversion rate optimisation and experimentation, A/B, split and multivariate testing, Funnel diagnostics and drop-off analysis, Experiment design and measurement, Strategy & Consulting, Digital Experience Platforms, CRM & Data
Industries Served: Financial Services, Manufacturing, Universities & Education, Travel & Transport, Property & Hospitality, Healthcare & Wellbeing
Notable Clients: No client publicly named on the firm's own site
Locations: London, Manchester (Peter House, Oxford Street)
Pricing: Quote-based
Great For: Financial Services businesses, Manufacturing businesses, Universities & Education businesses
Website: Remarkable Group XCP Ltd
15. Return
About: Return is a Manchester digital marketing agency delivering marketing solutions for ecommerce, retail, and B2B brands across the UK. They offer conversion optimisation services focused on the analysis, understanding, and improvement of customer conversion journeys using user behavior and emotion tracking technologies.
Key Services: Conversion Rate Optimisation, Paid Search, Paid Social, Technical SEO, Digital Strategy, Content Marketing
Industries Served: Ecommerce, Retail, B2B
Notable Clients: Nimes, Linzi, Chancellors
Locations: Manchester
Pricing: Quote-based
Great For: Ecommerce businesses, Retail businesses, B2B businesses
Website: Return
16. Unbranded Manchester
About: Unbranded Manchester is a digital and web design agency based in Manchester that focuses on strategic business development, technical SEO, and user psychology. Their services include conversion rate optimisation (CRO) designed to turn increased website traffic into paying customers through a thoroughly researched onboarding process.
Key Services: Web Design, Web Development, API Development, Platform Development, CRO, SEO
Industries Served: Not stated on the firm's own site
Notable Clients: No client publicly named on the firm's own site
Locations: Manchester
Pricing: Quote-based
Great For: Teams buying web design, Teams buying web development, Teams buying api development
Website: Unbranded Manchester
Quick Comparison Table
| Agency | Key Specialty | Starting Price | Best For |
|---|---|---|---|
| 1. Web Tonic | Full-Service Performance Marketing | USD $3,000/mo | Mid-market to Enterprise |
| 2. Demandflow | A/B Testing | CRO audit from USD $500 (one-off project, includes a redesigned homepage) | B2B businesses |
| 3. Digital Next | Conversion Rate Optimisation (CRO) | Packages sized from GBP £1,000 a month (single-channel band published on its site) | Small and mid-sized businesses |
| 4. Embryo | SEO | Quote-based | Small and mid-sized businesses |
| 5. Endless Gain | Conversion Rate Optimization (CRO) | Quote-based | Retail & ecommerce businesses |
| 6. Fly High Media | Conversion Rate Optimisation | Quote-based | E-commerce businesses |
| 7. Gorilla Marketing | Search Engine Optimisation (SEO) | Quote-based | Small and mid-sized businesses |
| 8. Higher Ground Marketing | Conversion Rate Optimisation (CRO) | Websites and ongoing optimisation from GBP £750 a month | B2B businesses |
| 9. I-COM | Conversion Rate Optimisation (CRO) | Quote-based | E-commerce businesses |
| 10. Influx | Web Design | Quote-based | Small and mid-sized businesses |
| 11. Instant Online Success | Google Ads PPC | Quote-based | Small and mid-sized businesses |
| 12. JBH | Digital PR | Quote-based | Finance businesses |
| 13. Red Cow Media | SEO | Quote-based | Small and mid-sized businesses |
| 14. Remarkable Group XCP Ltd | Channel Optimisation | Quote-based | Financial Services businesses |
| 15. Return | Conversion Rate Optimisation | Quote-based | Ecommerce businesses |
| 16. Unbranded Manchester | Web Design | Quote-based | Small and mid-sized businesses |
Frequently Asked Questions
How should I choose between these Manchester conversion rate optimization agencies?
Ask for the test log before you ask for the strategy. A team that runs real experiments can show what it tested, what lost and how long each test ran, because most tests do not win. Then check the measurement: who repairs the tracking, which events count as a conversion, and whether your pages get enough traffic to settle a test in weeks rather than months. Finally agree who owns the analytics, tag manager and testing accounts if you part ways.
What does conversion rate optimization cost in Manchester?
Three firms here publish a figure. Demandflow lists a CRO audit at USD $500 as a one-off project that includes a redesigned homepage, Higher Ground sells websites with ongoing optimisation from GBP £750 a month, and Digital Next sizes its packages from a GBP £1,000 a month band. The other twelve quote against scope. Compare proposals on what they contain: the tracking repair, the number of experiments per quarter, who designs and builds the variants, and how results are reported.
Is conversion optimisation different from web design or SEO?
Yes, even though several Manchester agencies on this page sell all three. A redesign changes everything at once, so you learn nothing about which change worked. Search work brings more visitors to the site, while conversion work changes what those visitors do once they arrive. A proper programme is deliberately incremental: one hypothesis, one measured change, one decision to keep or discard it. Ask plainly whether you are buying a rebuild, a traffic programme or an experiment cycle.
How long before conversion work shows results?
The first weeks usually go on measurement, fixing events, forms and funnels so the numbers can be trusted. Structural fixes such as a broken mobile form or a slow basket step can move enquiries within a month. Genuine tests need enough traffic and conversions to reach significance, so two or three tests a quarter is a realistic cadence for a mid-sized UK site. A credible plan states how many experiments it expects to run and what happens when they lose.
Should I hire a Manchester agency or a national one?
A local team can run workshops in person and sit with your developers, and Manchester has a deep bench: fourteen of the fifteen firms here are based in the city, many around Ancoats and Portland Street. Remarkable is the exception, a London-headquartered experience agency with a Manchester office at Peter House, and we say so. Where the team sits matters less than who runs the tests, who builds the variants and how quickly results reach you.
Choosing a Conversion Rate Optimization Agency in Manchester
Fourteen of the fifteen external firms here are headquartered in Manchester, so geography barely separates this shortlist. What separates them is whether conversion work is the core discipline or one line inside a wider search, paid or web retainer.
Only three publish a figure, and eight name a client we could verify. Ask for one documented test in your own category, including the hypothesis, the sample size and the outcome, before comparing fees.
Measurement discipline beats a long list of tools. A serious proposal starts with the tracking it will repair, names the events that count as conversions, states how many experiments it will run each quarter and says who builds the variants.
Read the business model too, because a testing specialist and a full-service bench that also takes conversion work are different purchases. If you would rather have the measurement, the traffic that feeds the tests and the wider growth plan answerable to one team, read our latest analysis or see how we work in Manchester.
