Table of contents
How we vet every listicle
Every agency featured on Web Tonic passes our 84-point editorial review before a single listicle goes live. This is how we vet each pick:
Verified client outcomes: We require real case studies with measurable KPIs — revenue, ROAS, CPA, retention — tied to the exact category being ranked. No cherry-picked wins, no unverifiable numbers.
Independent reputation: We cross-check Clutch, Google, G2, and Trustpilot ratings, and screen for review-bombing or suspicious patterns. Only operators with a consistent, verifiable track record make the cut.
Beyond that, every listing goes through a quarterly re-audit. We check 84 criteria across 6 pillars to make sure it still holds up — here are some of the checks we run:
An Apple Search Ads agency runs the paid ads that appear at the top of App Store search results: it picks and bids on keywords, structures brand, category and competitor campaigns, sets tap and install targets, tests custom product pages and reports on cost per install and revenue. Ottawa software, telecom, government-service and health apps use Apple Search Ads to reach bilingual users already searching the App Store.
To make this list, each of the eight external agencies had to show an Apple Search Ads or Apple Ads service on its own website. Not all of them have an office in Ottawa, so each card names the agency's real base, and clients and prices appear only where published.
Where can an Ottawa app team find an Apple Search Ads agency?
Web Tonic plus eight external agencies with an Apple Search Ads service on their own sites. None is headquartered in the Ottawa-Gatineau region; all run Ottawa campaigns remotely. All name a client publicly and two publish a price.
1. Web Tonic
About: Web Tonic runs Apple Search Ads from our Ottawa office alongside ASO and in-house creative, so keywords, bids, custom product pages and store tests sit with one team. Reporting is built around cost per paying user and revenue rather than taps alone, and the Apple Ads account stays in the client's own name.
Key Services: Growth Marketing, Paid Social, PPC, Meta Ads, SEO, Google Ads, Snapchat Ads, Amazon Ads, Reddit Ads, TikTok Ads, TikTok Shop, GEO-AEO, Webflow Design, Shopify Design, WordPress Design, UGC, Social Media Management, Pay Per Click Management, Marketing Analytics, Analytics Implementation & CDPs, Performance Branding, Performance 360° Audit, Programmatic Ads, OOH Ads, HR Marketing
Industries Served: eCommerce, SaaS, B2B, Construction Professionals, Home Services, SMEs, Health Spa & Wellness, Retail, Legal & Judicial Services, Food & Beverages, Pets, Fitness, Family & Children, Finance & Insurance, Travel, Non-Profits & Organizations, Furniture & Decoration
Notable Clients: WorldRemit, Jack & Jones, Ardene, L’Oréal, Sendwave, Nestlé, Airbnb. Serve Fortune 500 companies and smaller fast-paced startups.
Locations: Local Ottawa office, with the main HQ in San Francisco and notable offices in New York, Chicago, Miami, Toronto, Montreal, Dubai, Singapore, Sydney and more. Offices on five continents.
Pricing: Starting at USD $3,000 per month. Flexible and scalable plans at any time according to your enterprise needs. Book a call to learn more.
Great For: Mid-market to enterprise-level businesses requiring ongoing, on-tap growth and performance marketing services.
Website: Web Tonic
2. Seed
About: Seed is an independent, B Corp-certified performance marketing agency on New Road in Brighton, organised around dedicated client pods. Its App Store Ads service runs Apple Search Ads to reach users at the moment they search the App Store, next to SEO, PPC, paid social and digital PR.
Key Services: Apple Search Ads Management, Paid Search (PPC), Paid Social, SEO, Digital PR, CRO and UX
Industries Served: Ecommerce, Travel and Tourism, Education, Food and Drink, Publishing
Notable Clients: Financial Times, World of Books, Honest Burgers, Gusbourne, Liforme
Locations: Brighton, UK (Pavilion View, 19 New Road)
Pricing: From about USD $4,000/month (published as £3,000/month ex VAT per channel)
Great For: Apps launching in several countries, Subscription and gaming apps scaling paid installs, Teams running Apple Ads next to other UA channels
Website: Seed
3. PreApps
About: PreApps is an app marketing agency whose registered office is on Westland Avenue in Boston and which says it has refined its frameworks over 14 years. Its paid team manages Apple Search Ads alongside Google UAC and Facebook to drive downloads, next to ASO, PR and app video production.
Key Services: Apple Search Ads Management, App Store Optimization, User Acquisition, Growth Consulting, App PR, App Video Production
Industries Served: Dating Apps, Social Apps, Business Apps, Music Apps, Gaming
Notable Clients: Circle, EarthSnap, SPRKL Music, Bthere, Solitaire Time Warp
Locations: Boston, Massachusetts (registered office, Westland Avenue)
Pricing: From USD $20,000/month (stated starting average)
Great For: Consumer and subscription apps, App teams pairing Apple Search Ads with ASO, Companies scaling iOS installs profitably
Website: PreApps
4. Winclap
About: Winclap is a growth partner founded in 2014 in Córdoba, Argentina, with more than 300 staff across Latin America and an office in New York. It publishes an Apple Search Ads case study for Globoplay, which added Apple Ads to its acquisition mix through Winclap.
Key Services: Apple Search Ads Management, Paid Media, Creative Studio, Owned Media, Data and Measurement, Growth Consulting
Industries Served: Entertainment, Fintech, Mobility, Fashion, Retail
Notable Clients: Globoplay, Mercado Libre, Mercado Pago, Shell Box, Rappi
Locations: Córdoba, Argentina (founded), Buenos Aires, Argentina, São Paulo, Brazil, Mexico City, Mexico, Bogotá, Colombia, New York, New York
Pricing: Quote-based
Great For: Consumer and subscription apps, App teams pairing Apple Search Ads with ASO, Companies scaling iOS installs profitably
Website: Winclap
5. Rock Paper
About: Rock Paper is a performance marketing agency for mobile apps and subscription products that does not publish an office address. It manages paid media across Meta, TikTok, Google and Apple Search Ads, pairs it with creative strategy and UGC production, and publishes a Skycop case study.
Key Services: Apple Search Ads Management, Paid Media Management, Creative Strategy, Ad Creative and UGC, Creative Testing, Influencer Marketing
Industries Served: Dating and Social, Photo and Video Editing, AI Apps, Utility and Productivity, Privacy and Security
Notable Clients: Skycop, BigVu, Logo Maker, Vico Video Editor, GetPrivacy
Locations: Office address not published on the pages we checked
Pricing: Quote-based
Great For: Consumer and subscription apps, App teams pairing Apple Search Ads with ASO, Companies scaling iOS installs profitably
Website: Rock Paper
6. App Marketing Hub
About: App Marketing Hub is an app marketing agency on Hans-Vogel-Straße in Fürth, Germany, that specialises in App Store Optimization and paid app campaigns. Its App Kampagnen Service manages Apple Search Ads and Google Ads campaigns so that paid and organic store search reinforce each other.
Key Services: Apple Search Ads Management, App Store Optimization, Google App Campaigns, App Review Management, App Localisation, App Launch Marketing
Industries Served: Education and Kids Apps, Learning Apps, Automotive, Startups, Consumer Apps
Notable Clients: Luuki, SRS
Locations: Fürth, Germany (Hans-Vogel-Straße 59)
Pricing: Quote-based
Great For: Consumer and subscription apps, App teams pairing Apple Search Ads with ASO, Companies scaling iOS installs profitably
Website: App Marketing Hub
7. Blue Orange Asia
About: Blue Orange Asia is a brand, advertising and digital agency founded in 2010 and based in Bangkok, with a presence in Phuket, Singapore, Vietnam and Malaysia. Its app marketing service runs app user acquisition campaigns on Google, Facebook and Apple Search, next to ASO and video production.
Key Services: Apple Search Ads Management, App Store Optimization, Digital Marketing, Branding, Video Production, GEO and AEO
Industries Served: Fintech and Financial Services, Luxury Brands, Crypto, Software and Apps, Healthcare
Notable Clients: HSBC, ING, Hilton, Fight Sports TV, Banyan Golf Club
Locations: Bangkok, Thailand (headquarters), Phuket, Thailand, Singapore, Vietnam, Malaysia
Pricing: Quote-based
Great For: Consumer and subscription apps, App teams pairing Apple Search Ads with ASO, Companies scaling iOS installs profitably
Website: Blue Orange Asia
8. Appreach
About: Appreach is a Brazilian app growth partner that works across acquisition, retention and monetization, and its site does not publish a street address. It runs a dedicated Apple Search Ads operation next to user acquisition, retargeting and CTV, and shows logos of Brazilian brands such as Netshoes, Bradesco and Natura.
Key Services: Apple Search Ads Management, User Acquisition, Retargeting, CTV Advertising, Push Ads, Data and AI Insights
Industries Served: Beauty, Food Delivery, Electronics, Fintech, Streaming
Notable Clients: Netshoes, Bradesco, Natura, Casas Bahia, Banco Inter
Locations: Brazil (office address not published on the pages we checked)
Pricing: Quote-based
Great For: Consumer and subscription apps, App teams pairing Apple Search Ads with ASO, Companies scaling iOS installs profitably
Website: Appreach
9. Growthcurve
About: Growthcurve is a growth marketing agency at 50 Liverpool Street in London that embeds senior marketers into startups and scale-ups for a fixed monthly cost. It designs Custom Product Pages for Apple Search Ads and maps them to the campaign and ad group structure so each search intent lands on a matching page.
Key Services: Apple Search Ads Management, Mobile User Acquisition, Paid Social, Paid Search, Creative Production, UGC Ads
Industries Served: Mobile Apps, Fintech, Gaming, Ecommerce, Crypto
Notable Clients: Coinbase, Pesto, Anna Money, Midnite, Marmalade Game Studio
Locations: London, UK (50 Liverpool Street)
Pricing: Quote-based
Great For: Consumer and subscription apps, App teams pairing Apple Search Ads with ASO, Companies scaling iOS installs profitably
Website: Growthcurve
Quick Comparison Table
| Agency | Key Specialty | Starting Price | Best For |
|---|---|---|---|
| 1. Web Tonic | Full-Service Performance Marketing | USD $3,000/mo | Mid-market to Enterprise (local Ottawa office) |
| 2. Seed | UK brands adding App Store Ads to a wider paid mix | From about USD $4,000/month (published as £3,000/month ex VAT per channel) | Apps launching in several countries |
| 3. PreApps | Funded apps wanting ASA plus launch PR | From USD $20,000/month (stated starting average) | Consumer and subscription apps |
| 4. Winclap | Apps scaling across Latin America and the US | Quote-based | Consumer and subscription apps |
| 5. Rock Paper | Subscription apps needing creative plus media | Quote-based | Consumer and subscription apps |
| 6. App Marketing Hub | German-speaking apps pairing ASO with ASA | Quote-based | Consumer and subscription apps |
| 7. Blue Orange Asia | Apps launching across Southeast Asia | Quote-based | Consumer and subscription apps |
| 8. Appreach | Large consumer apps in Brazil | Quote-based | Consumer and subscription apps |
| 9. Growthcurve | Startups wanting an embedded UA team | Quote-based | Consumer and subscription apps |
Frequently Asked Questions
How do I choose an Apple Search Ads agency in Ottawa?
Start with the goal: cheaper installs, more paying subscribers, or protecting your brand name from competitor bids. Then check proof. All eight of these agencies name a client on their own site (Financial Times and Circle among them). Ask how they split brand, category, competitor and discovery campaigns, how they set bids against install value, whether they test custom product pages and how they separate paid from organic installs in reporting.
How much does an Apple Search Ads agency cost in Ottawa?
Two external agencies publish a fee here: Seed, from about USD $4,000/month (published as £3,000/month ex VAT per channel); PreApps, from USD $20,000/month (stated starting average). The rest quote per scope. Fees usually depend on monthly ad spend, how many countries and apps are covered and whether ASO or creative work is bundled. Apple bills the media on a cost-per-tap basis, so ask whether the fee is a flat retainer or a share of spend.
What is the difference between Apple Search Ads and ASO?
Apple Search Ads is paid placement: you bid on App Store searches and pay when someone taps your ad. App store optimization is the free side, where keywords, titles, screenshots and ratings lift organic rank and conversion. The two feed each other, because paid search shows which keywords convert and a stronger store page lowers the cost of every paid install. Several agencies here sell both.
How long do Apple Search Ads take to show results?
Campaigns can go live within days, and Apple Search Ads usually shows tap and install data in the first week. Bids and keyword lists need two to six weeks of spend to settle, and judging subscriber or revenue quality takes longer because trial and purchase events arrive later. In a market like Ottawa, give an agency at least one quarter before you judge cost per paying user.
Should an Ottawa business hire a local Apple Search Ads agency or a remote one?
None of the eight agencies here is headquartered in the Ottawa-Gatineau region; they run campaigns from bases such as Bangkok, Boston and Brighton. PreApps, with a registered office in Boston, is the closest base. A local agency helps when you want to meet in person, but bidding, keyword work and reporting in Apple's console all run online. Experience with your audience and a creative process you trust matter more than the address.
Choosing an Apple Search Ads Agency in Ottawa
Start with your own numbers. Know what an install, a trial and a paying subscriber are worth to you, and which keywords already bring organic traffic. An agency can only set bids and targets around numbers it has been given.
Check experience you can verify. All of the eight external agencies name a client on their own site and two publish a price. Ask the rest for a reference you can call, and see how our Apple Search Ads service handles bidding and reporting.
Agree how you will work together. Settle who owns the Apple Ads account, how often bids and keywords are reviewed and which result month three is judged on. Our performance creative team can design the custom product pages your ads point to.
Never skip the consultation. Book calls with two or three agencies from this list, bring the same brief to each and compare the questions they ask about your users. If you want a team in the city, meet our Ottawa office.
