Table of contents
How we vet every listicle
Every agency featured on Web Tonic passes our 84-point editorial review before a single listicle goes live. This is how we vet each pick:
Verified client outcomes: We require real case studies with measurable KPIs — revenue, ROAS, CPA, retention — tied to the exact category being ranked. No cherry-picked wins, no unverifiable numbers.
Independent reputation: We cross-check Clutch, Google, G2, and Trustpilot ratings, and screen for review-bombing or suspicious patterns. Only operators with a consistent, verifiable track record make the cut.
Beyond that, every listing goes through a quarterly re-audit. We check 84 criteria across 6 pillars to make sure it still holds up — here are some of the checks we run:
An Apple Search Ads agency manages the keyword-bid campaigns that appear inside the App Store — researching search terms, setting cost-per-tap bids, structuring the Search Results, Search Tab, Today Tab and Product Page placements, and testing custom product pages. Most add App Store Optimization so paid and organic visibility reinforce each other. The channel is where discovery actually happens: roughly 65-70% of App Store downloads follow a search.
We reviewed 21 agencies on what they disclose before a sales call: named clients, verified head office, published pricing and whether the offer is management, software or both. Only one publishes a starting price, and where an address is not disclosed on-site we say so.
Which Apple Search Ads agency is right for your app?
It depends on the app category and how much ASO you need alongside the bidding. Gummicube and AppTweak lead on store intelligence, SplitMetrics and Phiture on managed scale for games and subscriptions, and Web Tonic on tying cost per tap to what happens after install.
1. Gummicube
About: Gummicube is a San Jose-based App Store Optimization company founded in 2009, now operating as part of Airship. It runs Apple Search Ads and Google Ads campaigns alongside ASO, pairing dedicated account managers with its own DATACUBE keyword-data platform.
Key Services: Apple Search Ads management, Google Ads for apps, App Store Optimization, Conversion Rate Optimization, Creative testing, Data analytics
Industries Served: Gaming, Retail/eCommerce, Finance, Travel, Utilities
Notable Clients: Bethesda, Gameloft, Grubhub, McAfee, Microsoft, LinkedIn
Locations: San Jose, United States
Pricing: No public rate card; quoted per scope
Great For: Enterprise app publishers, Games needing Top 10 chart pushes, Brands wanting ASO+ASA under one roof
Website: Gummicube
2. Web Tonic
About: Web Tonic runs Apple Search Ads as one line in a measured acquisition plan rather than an isolated App Store deliverable. Keyword bids, custom product page tests and the four App Store placements are managed by the same team that owns paid search and analytics implementation, so cost per tap is judged against downstream in-app revenue instead of install volume alone. A dedicated ASO shop will beat us on store metadata depth; few of them can show what the installs did after week one.
Key Services: Growth Marketing, Paid Social, PPC, Meta Ads, SEO, Google Ads, Snapchat Ads, Amazon Ads, Reddit Ads, TikTok Ads, TikTok Shop, GEO-AEO, Webflow Design, Shopify Design, WordPress Design, UGC, Social Media Management, Pay Per Click Management, Marketing Analytics, Analytics Implementation & CDPs, Performance Branding, Performance 360° Audit, Programmatic Ads, OOH Ads, HR Marketing
Industries Served: eCommerce, SaaS, B2B, Construction Professionals, Home Services, SMEs, Health Spa & Wellness, Retail, Legal & Judicial Services, Food & Beverages, Pets, Fitness, Family & Children, Finance & Insurance, Travel, Non-Profits & Organizations, Furniture & Decoration
Notable Clients: WorldRemit, Jack & Jones, Ardene, L'Oréal, Sendwave, Nestlé, Airbnb. Serve Fortune 500 companies and smaller fast-paced startups.
Locations: HQ in San Francisco with notable offices in New York, Chicago, Miami, Toronto, Montreal, Dubai, Singapore, Sydney and more. Offices on five continents.
Pricing: Starting at USD $3,000 per month. Flexible and scalable plans at any time according to your enterprise needs. Book a call to learn more.
Great For: Mid-market to enterprise-level businesses requiring ongoing, on-tap growth and performance marketing services.
Website: Web Tonic
3. SplitMetrics
About: SplitMetrics is an Apple Ads Partner and remote-first mobile marketing software company, registered in Dover, Delaware with more than 150 staff across 20 countries. Its Agency division sells a fully-managed Apple Ads service on top of the Acquire, Optimize and App Radar product suite, which suits studios that want tooling and operators from the same vendor.
Key Services: Fully-managed Apple Ads, Fully-managed ASO, Mobile A/B testing, App Radar keyword tracking, Apple Ads Benchmark Dashboard, Creative testing
Industries Served: Gaming, Real-money gaming, Finance, Travel, Utilities
Notable Clients: Babbel, Skyscanner, Glovo, Rakuten Viber, Wargaming, Wooga, italki, FreeNow, Exness, SYBO
Locations: Dover, United States (registered office)
Pricing: No public rate card; quoted per scope
Great For: Gaming studios, Apps needing managed service plus own AI tooling, Global remote-first teams
Website: SplitMetrics
4. Phiture
About: Phiture is a Berlin-founded mobile growth consultancy with offices in Berlin, London, New York and Barcelona. Its Performance Marketing team runs Apple Search Ads and built Catchbase, an AI-first Apple Ads bid-optimization and campaign-management tool.
Key Services: Apple Search Ads (Catchbase), App Store Optimization, Retention/CRM (Braze), Performance marketing, Creative production, Data & AI tooling
Industries Served: Subscription apps, FinTech, Gaming, Social/dating, Health & Fitness
Notable Clients: Not publicly named — case studies are anonymised by category
Locations: Berlin, Germany, London, United Kingdom, New York, United States
Pricing: No public rate card; quoted per scope
Great For: Subscription apps optimizing LTV, Teams wanting an ASA bid-automation tool, Mobile growth strategy engagements
Website: Phiture
5. Yodel Mobile
About: Yodel Mobile is a London-based mobile marketing agency now operating as Yodel Mobile by NP Digital. It specialises in app store optimisation, user acquisition and mobile consultancy for app businesses worldwide, with a European delivery hub in Riga.
Key Services: User Acquisition (incl. Apple Search Ads), App Store Optimization, Mobile consultancy, Creative studio, Retention & engagement, App marketing insights/reporting
Industries Served: Retail, Media & publishing, Finance, Travel, Utilities
Notable Clients: Not publicly named — case studies are anonymised by category
Locations: London, United Kingdom, Riga, Latvia
Pricing: No public rate card; quoted per scope
Great For: Brands needing full-funnel mobile consultancy, Apps entering European markets, Award-track-record seekers
Website: Yodel Mobile
6. ConsultMyApp
About: ConsultMyApp is an app marketing agency headquartered at 30 St Mary Axe in London. It runs paid user acquisition across Apple Search Ads, Google and TikTok alongside ASO and creative, for apps ranging from healthcare to fintech.
Key Services: Apple Search Ads, Google App Campaigns, TikTok for apps, App Store Optimization, Creative production, Media planning & attribution
Industries Served: Healthcare/Pharma, Finance, Travel, Retail, SaaS
Notable Clients: Not publicly named — case studies are anonymised by category
Locations: London, United Kingdom
Pricing: No public rate card; quoted per scope
Great For: Regulated-industry apps (health, finance), Brands wanting a tailored media plan, Apps needing multi-channel UA
Website: ConsultMyApp
7. MobileAction
About: MobileAction is an InMobi Advertising company with offices in San Francisco and Ankara. Its managed services team plans and executes Apple Ads and ASO campaigns on top of the company's own CMP and AI platform, and it publishes client results such as a 50% ROAS uplift for Square.
Key Services: Apple Ads managed campaigns, ASO managed services, Keyword & ASO Intelligence, Ad Intelligence/creative research, MobileAction AI, API solutions
Industries Served: Gaming, Shopping, Delivery, Finance, Travel
Notable Clients: Square
Locations: San Francisco, United States, Ankara, Turkey
Pricing: No public rate card; quoted per scope
Great For: Apps wanting AI-assisted bid management, Teams needing ASO+ASA in one dashboard, Gaming and shopping apps
Website: MobileAction
8. Moburst
About: Moburst is a full-service mobile and digital marketing agency with offices in New York, San Francisco, Miami/Parkland, Orlando, Denver, Ra'anana (Israel), London and Sofia. Its media-buying team runs Google and Apple Search ads in-house or alongside a client's own search operations.
Key Services: Apple Search Ads, Google App Campaigns, App Store Optimization, Creative & content production, Influencer marketing, Mobile strategy consulting
Industries Served: Consumer apps, Gaming, FinTech, Health & Fitness, Media & entertainment
Notable Clients: Not publicly named — case studies are anonymised by category
Locations: New York, United States, San Francisco, United States, Ra'anana, Israel
Pricing: No public rate card; quoted per scope
Great For: Brands wanting one full-service mobile shop, Apps needing creative + media under one team, US and Israel-based startups
Website: Moburst
9. Netpeak Agency USA
About: Netpeak Agency USA is the U.S. arm of Netpeak Group, headquartered in Kyiv with offices in London, Sofia and Almaty. It offers Apple Search Ads and Google Ads management for mobile apps as part of a broader performance-marketing and SEO service line.
Key Services: Apple Search Ads management, Google Ads for apps, App Store Optimization, Paid media/PPC, SEO, Marketing analytics
Industries Served: eCommerce, Marketplace sellers, Finance, Healthcare, Home services
Notable Clients: Not publicly named — case studies are anonymised by category
Locations: Kyiv, Ukraine, London, United Kingdom, Wilmington, United States
Pricing: No public rate card; quoted per scope
Great For: eCommerce apps, Brands wanting SEO+ASA under one group, US companies wanting an international delivery team
Website: Netpeak Agency USA
10. 618Media
About: 618Media is a digital marketing agency headquartered in Gaziantep, Türkiye. It offers dedicated Apple Search Ads campaign management alongside SEO, ASO and Google Ads for iOS app clients, which makes it one of the lower-overhead options here.
Key Services: Apple Search Ads management, App Store Optimization, Google Ads, SEO, Social media ads, Web design
Industries Served: Mobile apps (general), Local businesses, eCommerce, Startups, Consumer apps
Notable Clients: Not publicly named — case studies are anonymised by category
Locations: Gaziantep, Turkey
Pricing: No public rate card; quoted per scope
Great For: Budget-conscious iOS app owners, Startups needing SEO+ASA together, Apps entering Turkish/EMEA markets
Website: 618Media
11. 360 OM
About: 360 OM is a UK performance marketing agency with a dedicated Apple Search Ads specialism. It sits alongside the firm's PPC, paid social, Amazon Ads and TikTok Shop practices, and is aimed at app brands that want a data-driven ASA budget strategy inside a wider media plan.
Key Services: Apple Search Ads management, PPC/Performance Max, Paid social, Amazon Ads, TikTok Shop/Ads, Server-side tracking
Industries Served: Retail/eCommerce, Consumer apps, Gaming, Subscription apps, DTC brands
Notable Clients: Not publicly named — case studies are anonymised by category
Locations: United Kingdom
Pricing: No public rate card; quoted per scope
Great For: Retail brands already running Amazon/TikTok ads, Apps wanting one team across paid channels, UK-based app businesses
Website: 360 OM
12. Applica
About: Applica is a London-registered mobile app growth agency based at 27 Old Gloucester Street. It focuses on performance marketing and retention for regulated, trust-sensitive verticals such as FinTech, WellTech and EdTech, running acquisition across all major ad platforms including Apple Search Ads.
Key Services: Performance marketing (incl. Apple Search Ads), App Store Optimization, Conversion Rate Optimization, Creative production, Retention & lifecycle, A/B testing & data analysis
Industries Served: FinTech, WellTech, EdTech, Subscription apps, Consumer apps
Notable Clients: Not publicly named — case studies are anonymised by category
Locations: London, United Kingdom
Pricing: No public rate card; quoted per scope
Great For: Regulated FinTech/WellTech apps, Subscription apps optimizing repeat use, Teams wanting ROI-driven acquisition systems
Website: Applica
13. The ASO Project
About: The ASO Project is a Los Angeles-based App Store Optimization company with its own Search Ads Manager platform. A hands-on team offers Apple Ads and Google Ads management, custom product pages and store CRO alongside organic ASO, which suits first-time Apple Ads advertisers.
Key Services: Apple Ads management, Google Ads for apps, Search visibility/ASO, Conversion rate optimization, Custom Product Pages, App preview videos
Industries Served: Gaming, Consumer apps, eCommerce, Subscription apps, Utilities
Notable Clients: Not publicly named — case studies are anonymised by category
Locations: Los Angeles, United States
Pricing: No public rate card; quoted per scope
Great For: Apps wanting a tool + hands-on team combo, First-time Apple Ads advertisers (free first-month offer), Custom Product Page testing
Website: The ASO Project
14. App Marketing Assassins
About: App Marketing Assassins is a boutique App Store Optimization and Apple Search Ads agency working with sports, betting and fintech apps. It combines store creative — screenshots, videos and product pages — with ASA campaign management, and does not publish an office address on its own site.
Key Services: Apple Search Ads campaigns, App Store creative/screenshots, App Store Optimization, Conversion rate optimization, Product page testing, Reporting/audits
Industries Served: Sports apps, Betting/gaming apps, FinTech, Consumer apps, Utilities
Notable Clients: Not publicly named — case studies are anonymised by category
Locations: Not publicly disclosed on-site
Pricing: No public rate card; quoted per scope
Great For: Sports and betting apps, Apps needing store creative + ASA together, Fintech apps wanting a free audit
Website: App Marketing Assassins
15. App Guardians
About: App Guardians is a mobile growth agency led from Vancouver, San Francisco and San Diego. It offers Apple Search Ads inside a paid user-acquisition stack that also spans paid social, Google Ads, ASO and subscription revenue optimisation.
Key Services: Apple Search Ads, Paid social, Google Ads, UGC & video creative, App Store Optimization, Subscription revenue optimization
Industries Served: Subscription apps, Health & fitness, Dating/matchmaking, Travel, FinTech
Notable Clients: Not publicly named — case studies are anonymised by category
Locations: Vancouver, Canada, San Francisco, United States, San Diego, United States
Pricing: No public rate card; quoted per scope
Great For: Subscription apps needing SRO, Dating and matchmaking apps, Health & fitness apps
Website: App Guardians
16. Publico Digital
About: Publico is a digital marketing agency based in Ramat Gan, Israel. It offers Apple Search Ads alongside Google, Meta, TikTok and LinkedIn Ads, positioned for both mobile app user acquisition and ecommerce performance marketing.
Key Services: Apple Search Ads, Google Ads, Facebook/Instagram Ads, TikTok Ads, Mobile app marketing, eCommerce marketing
Industries Served: Mobile apps (general), eCommerce, Consumer brands, Retail, SaaS
Notable Clients: Not publicly named — case studies are anonymised by category
Locations: Ramat Gan, Israel
Pricing: No public rate card; quoted per scope
Great For: Israeli and EMEA app businesses, Brands running ASA alongside social ads, eCommerce apps wanting one media team
Website: Publico Digital
17. Vividigit
About: Vividigit is a multilingual international digital marketing company running app user acquisition across Apple Search Ads, Google App Campaigns and paid social. Campaigns are managed for cost per quality install rather than raw volume, across 22 countries and 12 languages. It is the only agency on this list publishing a starting price.
Key Services: Apple Search Ads, Google App Campaigns, Paid social for apps, Creative testing, Audience optimization, Attribution for app installs
Industries Served: Consumer apps, FinTech/crypto, Travel/hospitality, Real estate, Logistics
Notable Clients: Cryomed, Porto Montenegro, Minto, Weestep, Alfacash, Bamboo Group, Alvadi, Alconost, Infatica, Safety Culture
Locations: Not publicly disclosed on-site
Pricing: Apple Ads campaigns from USD $400/month
Great For: Multilingual/international app launches, Crypto and fintech apps, Brands wanting quality-install optimization
Website: Vividigit
18. ASO.Marketing
About: ASO.Marketing is an app promotion agency offering Apple Search Ads and Google App Campaigns inside its paid user acquisition service. That sits alongside App Store Optimization, store conversion optimisation and app monetisation consulting, so paid and organic store work stay together.
Key Services: Apple Search Ads, Google App Campaigns, App Store Optimization, Store Conversion Rate Optimization, App monetization, Mobile growth sessions
Industries Served: Mobile apps (general), Gaming, Utilities, Consumer apps, Subscription apps
Notable Clients: Not publicly named — case studies are anonymised by category
Locations: Not publicly disclosed on-site
Pricing: No public rate card; quoted per scope
Great For: Apps wanting a free growth diagnostic first, Store conversion testing programs, Small teams needing ASO+ASA guidance
Website: ASO.Marketing
19. REPLUG
About: REPLUG is a Berlin-based full-service mobile app marketing agency founded in 2020. Its paid acquisition practice covers Apple Search Ads, OEM ads, MMP and SKAN 4.0 tracking audits and creative studio work. In 2024 it reported driving more than 18.69 million app installs for clients.
Key Services: Apple Search Ads, OEM ads, Tracking & analytics (MMP/SKAN 4.0) audits, Creative studio, Retention & CRM, Growth consulting
Industries Served: News/media apps, Ride-hailing/mobility, Utilities, Consumer apps, Travel
Notable Clients: Bild, Bolt, Careem, Ecosia
Locations: Berlin, Germany
Pricing: No public rate card; quoted per scope
Great For: Apps needing SKAN 4.0/MMP tracking audits alongside ASA, News and mobility apps, Brands wanting OEM + ASA diversification
Website: REPLUG
20. AppTweak
About: AppTweak is a Brussels-headquartered ASO and Apple Ads intelligence company. Its platform unites ASO and Apple Search Ads optimisation with keyword discovery, automated bidding and campaign insights, and it publishes the Apple Ads Benchmarks report widely cited for cost-per-tap and cost-per-install figures.
Key Services: Apple Ads optimization platform, Keyword discovery for Apple Ads, Automated bid management, ASO Intelligence, Apple Ads Benchmarks reporting, Case-study consulting
Industries Served: Gaming, Finance, Shopping, Consumer apps, Utilities
Notable Clients: King
Locations: Brussels, Belgium
Pricing: No public rate card; quoted per scope
Great For: Teams that want a self-serve ASA+ASO platform, Apps benchmarking CPT/CPI against category medians, Publishers like King-scale gaming studios
Website: AppTweak
21. NextGrowthLabs
About: NextGrowthLabs is a Bangalore-based digital marketing shop with a dedicated Apple Search Ads service. It is aimed at reducing cost per install for iOS apps, and offers App Store Optimization, app promotion and SEO consulting alongside it.
Key Services: Apple Search Ads management, App Store Optimization, Mobile app promotion, SEO/paid campaigns, Free ASA audits, App analytics
Industries Served: Mobile apps (general), SMEs, Startups, eCommerce, Local businesses
Notable Clients: Not publicly named — case studies are anonymised by category
Locations: Bangalore, India
Pricing: No public rate card; quoted per scope
Great For: Budget iOS app owners, Startups wanting a free ASA audit, SMEs needing SEO+ASA together
Website: NextGrowthLabs
Quick Comparison Table
| Agency | Key Specialty | Starting Price | Best For |
|---|---|---|---|
| 1. Gummicube | ASO-led Apple Search Ads | Custom quote | Enterprise app publishers |
| 2. Web Tonic | Full-Service Performance Marketing | USD $3,000/mo | Mid-market to Enterprise |
| 3. SplitMetrics | Fully-managed Apple Ads + tech | Custom quote | Gaming studios at scale |
| 4. Phiture | Growth consultancy + ASA bidding AI | Custom quote | Subscription app growth teams |
| 5. Yodel Mobile | Full-funnel mobile UA consultancy | Custom quote | European market app launches |
| 6. ConsultMyApp | Tailored multi-channel paid UA | Custom quote | Regulated-industry apps |
| 7. MobileAction | AI-assisted Apple Ads management | Custom quote | Data-driven UA teams |
| 8. Moburst | Full-service mobile marketing | Custom quote | Full-funnel mobile marketing |
| 9. Netpeak Agency USA | ASA within full-funnel performance | Custom quote | eCommerce and marketplace apps |
| 10. 618Media | ASA for iOS app growth | Custom quote | Budget-conscious app startups |
| 11. 360 OM | Multi-channel performance + ASA | Custom quote | Retail brands with app UA needs |
| 12. Applica | Regulated-vertical app growth | Custom quote | FinTech and WellTech apps |
| 13. The ASO Project | ASO tool + Apple Ads management | Custom quote | First-time Apple Ads advertisers |
| 14. App Marketing Assassins | Store creative + ASA for sports/betting | Custom quote | Sports and betting apps |
| 15. App Guardians | Subscription-app paid UA | Custom quote | Subscription and dating apps |
| 16. Publico Digital | Multi-platform performance ads | Custom quote | EMEA app and eCommerce brands |
| 17. Vividigit | Multilingual app UA | From USD $400/mo | International app launches |
| 18. ASO.Marketing | ASA paired with store CRO | Custom quote | Apps needing store CRO + ASA |
| 19. REPLUG | ASA + tracking/attribution audits | Custom quote | Apps needing tracking audits + ASA |
| 20. AppTweak | ASO+ASA intelligence platform | Custom quote | Data-led ASO and ASA teams |
| 21. NextGrowthLabs | CPI-reduction ASA audits | Custom quote | Startups on a lean budget |
Frequently Asked Questions
How do I choose an Apple Search Ads agency?
Start with your app's category, because bid economics vary enormously — Finance runs about $3.67 cost per tap against a $0.92 global median. Then check whether the agency treats ASO and Apple Ads as one system: bidding on terms your store listing does not support wastes budget. Ask which of the four placements they actually use, how custom product pages are tested, and what in-app event they optimise toward. An agency reporting installs and nothing downstream cannot manage profitability.
How much do Apple Search Ads and agency management cost?
Media costs are well benchmarked: the global median is roughly $0.92 per tap and $1.80 per install for Search Results campaigns, with Finance apps averaging around $8.44 per install. Agency fees are not — only one of the 20 external agencies here publishes a starting price, Vividigit at USD $400 per month. Everyone else quotes per scope, typically as a retainer or a percentage of managed spend. Budget the media first, then the management against it.
What is the difference between Apple Search Ads and ASO?
Apple Search Ads is paid: you bid to appear against App Store searches across four placements. ASO is organic: metadata, keywords, screenshots, ratings and conversion on the product page. They are joined at the hip because both are judged by the same store algorithm and the same product page converts both audiences. Several providers on this list are primarily ASO or intelligence platforms with a paid management layer, which is worth knowing before you buy.
How quickly do Apple Search Ads produce results?
Faster than most channels — 95% of downloads following an ad tap happen within a minute, so install data arrives almost immediately. What takes time is the economics: expect two to four weeks to build a keyword set with meaningful volume, and a full subscription cycle, often 60 to 90 days, before you can judge retention and revenue per install. Judging performance on week-one cost per install alone is the most common way to scale an unprofitable campaign.
Should I use a local agency or an international one?
This is a global channel and the roster reflects it: the agencies here operate from the US, UK, Germany, Belgium, Canada, Israel, Turkey, Ukraine and India. Location matters mainly for storefront and language coverage — localised keyword research and metadata in each market you sell in is real work that needs native speakers. Ask which storefronts an agency has run campaigns in, and check that reporting time zones and response windows overlap with your team.
Choosing an Apple Search Ads Agency
Know your category benchmark before the first call. A $0.92 median cost per tap is meaningless if you sell a finance app where the category average is nearly four times that. Bring your own cost per install target and lifetime value estimate, and make every agency respond to those numbers.
Buy ASO and paid together, or agree who owns the gap. Bids and store listing conversion are the same funnel. If an agency runs the campaigns but nobody owns the product page, the money leaks in a place neither party is reporting on.
Check the reporting depth. Installs are the easiest metric to make look good. Insist on reporting that follows the install into trials, subscriptions or purchases, and agree which attribution source settles disputes before spend starts — a measurement decision, not a media one.
Do not skip the consultation. Ask a shortlisted agency which of your current keywords they would stop bidding on and why — the specific answer separates operators from resellers. If you want App Store spend measured against revenue rather than installs, book a call with our team.
