Table of contents
How we vet every listicle
Every agency featured on Web Tonic passes our 84-point editorial review before a single listicle goes live. This is how we vet each pick:
Verified client outcomes: We require real case studies with measurable KPIs — revenue, ROAS, CPA, retention — tied to the exact category being ranked. No cherry-picked wins, no unverifiable numbers.
Independent reputation: We cross-check Clutch, Google, G2, and Trustpilot ratings, and screen for review-bombing or suspicious patterns. Only operators with a consistent, verifiable track record make the cut.
Beyond that, every listing goes through a quarterly re-audit. We check 84 criteria across 6 pillars to make sure it still holds up — here are some of the checks we run:
An app store optimization (ASO) agency improves how an app ranks and converts in the Apple App Store and Google Play: it researches keywords, rewrites titles, subtitles and descriptions, redesigns icons and screenshots, tests store listings and manages ratings and reviews. New York fintech, media, retail and subscription apps compete for the same top App Store searches, so small gains in ranking and conversion add up fast.
To make this list, each of the eight external agencies had to show an app store optimization or ASO service page on its own website. Not all of them have an office in New York, so each card names the agency's real base, and clients and prices appear only where published.
Which app store optimization agencies serve New York app teams?
Web Tonic plus eight external agencies with an ASO service page on their own sites. One is headquartered in the New York metro; the others run New York campaigns remotely. Seven name a client publicly and none publishes a price.
1. Web Tonic
About: Web Tonic runs app store optimization from our New York office with in-house creative, so keyword research, screenshots, store tests and Apple Search Ads sit with one team. Reporting is built around installs, conversion rate and revenue rather than rank alone, and store assets stay in the client's own name.
Key Services: Growth Marketing, Paid Social, PPC, Meta Ads, SEO, Google Ads, Snapchat Ads, Amazon Ads, Reddit Ads, TikTok Ads, TikTok Shop, GEO-AEO, Webflow Design, Shopify Design, WordPress Design, UGC, Social Media Management, Pay Per Click Management, Marketing Analytics, Analytics Implementation & CDPs, Performance Branding, Performance 360° Audit, Programmatic Ads, OOH Ads, HR Marketing
Industries Served: eCommerce, SaaS, B2B, Construction Professionals, Home Services, SMEs, Health Spa & Wellness, Retail, Legal & Judicial Services, Food & Beverages, Pets, Fitness, Family & Children, Finance & Insurance, Travel, Non-Profits & Organizations, Furniture & Decoration
Notable Clients: WorldRemit, Jack & Jones, Ardene, L’Oréal, Sendwave, Nestlé, Airbnb. Serve Fortune 500 companies and smaller fast-paced startups.
Locations: Local New York office, with the main HQ in San Francisco and notable offices in Chicago, Miami, Toronto, Montreal, Dubai, Singapore, Sydney and more. Offices on five continents.
Pricing: Starting at USD $3,000 per month. Flexible and scalable plans at any time according to your enterprise needs. Book a call to learn more.
Great For: Mid-market to enterprise-level businesses requiring ongoing, on-tap growth and performance marketing services.
Website: Web Tonic
2. Moburst
About: Moburst is a mobile-first marketing agency headquartered on Fifth Avenue in New York, with offices in San Francisco, Orlando, Denver, London, Tel Aviv and Sofia. Its app store optimization team works on keywords, store creative and ratings, and its published case studies include Uber, Reddit and Samsung.
Key Services: App Store Optimization, Apple Search Ads, User Acquisition, App Creative, Mobile Strategy, Influencer Marketing
Industries Served: Mobile Apps, Consumer Tech, Fintech, Health and Wellness, Retail
Notable Clients: Uber, Reddit, Samsung
Locations: New York, New York (headquarters), San Francisco, California, Orlando, Florida, Denver, Colorado, London, UK
Pricing: Quote-based
Great For: Funded consumer apps, Brands scaling apps across several countries, Teams running ASO and paid user acquisition together
Website: Moburst
3. M+C Saatchi Performance
About: M+C Saatchi Performance is a global growth marketing agency for digital and app brands, with offices in New York, Los Angeles, London, Singapore, Sydney and several Asian markets. Its app marketing practice includes ASO, and it has published ASO case studies for Headspace and Maya Bank.
Key Services: App Store Optimization, Performance Marketing, Paid Social, App Marketing, SEO and GEO, Creative Production
Industries Served: Mobile Apps, Fintech, Gaming, Health and Wellness, Consumer Brands
Notable Clients: Headspace, Maya Bank, Quizlet, SoundCloud
Locations: New York, New York, Los Angeles, California, London, UK, Singapore, Sydney, Australia
Pricing: Quote-based
Great For: Funded consumer apps, Brands scaling apps across several countries, Teams running ASO and paid user acquisition together
Website: M+C Saatchi Performance
4. Gummicube
About: Gummicube is an app store optimization company based in San Jose, founded in 2009 and now a division of Airship Group. It pairs ASO services with its own DATACUBE and Splitcube tools for keyword research and store A/B testing, and shows Microsoft, McAfee, Grubhub, Gameloft and Bethesda among the brands it has worked with.
Key Services: App Store Optimization, Keyword Optimization, Store A/B Testing, Creative Services, Market Research, Paid Search
Industries Served: Mobile Apps, Gaming, Consumer Tech, Food Delivery, Software
Notable Clients: Microsoft, McAfee, Grubhub, Gameloft, Bethesda
Locations: San Jose, California
Pricing: Quote-based
Great For: Consumer and subscription apps, App teams that want more organic installs, Companies pairing ASO with paid app campaigns
Website: Gummicube
5. Direct Online Marketing
About: Direct Online Marketing is a digital marketing agency headquartered in Pittsburgh, with offices in Wheeling, West Virginia and Chicago. It runs an app store optimization practice next to SEO, PPC, analytics and GEO work, and names clients such as Highmark, Kashi and the ARM Institute.
Key Services: App Store Optimization, SEO, PPC Management, Analytics, Generative Engine Optimization, Conversion Rate Optimization
Industries Served: Healthcare, Higher Education, Manufacturing, Ecommerce, Nonprofits
Notable Clients: Highmark, Kashi, ARM Institute
Locations: Pittsburgh, Pennsylvania (headquarters), Wheeling, West Virginia, Chicago, Illinois
Pricing: Quote-based
Great For: Consumer and subscription apps, App teams that want more organic installs, Companies pairing ASO with paid app campaigns
Website: Direct Online Marketing
6. Incipia
About: Incipia is an app marketing and development company with an address in Royal Oak, Michigan. It sells app store optimization alongside app marketing consulting and publishes regular research on how App Store and Google Play ranking algorithms change.
Key Services: App Store Optimization, App Marketing Consulting, Keyword Research, App Development, Apple Search Ads, Store Analytics
Industries Served: Mobile Apps, Gaming, Subscription Apps, Fintech, Health and Fitness
Notable Clients: Not named on the pages we checked
Locations: Royal Oak, Michigan
Pricing: Quote-based
Great For: Consumer and subscription apps, App teams that want more organic installs, Companies pairing ASO with paid app campaigns
Website: Incipia
7. The ASO Project
About: The ASO Project is a full-service app store optimization agency that gives every client a dedicated team plus unlimited access to its in-house ASO dashboard. Its site shows work for app brands such as Keeper Security, Malwarebytes, Skyscanner, Speedtest and Shipt.
Key Services: App Store Optimization, Apple Search Ads Management, Metadata Optimization, Creative Testing, Ratings and Reviews, Competitor Reports
Industries Served: Mobile Apps, Security Software, Travel, Utilities, Retail and Delivery
Notable Clients: Keeper Security, Malwarebytes, Skyscanner, Speedtest, Shipt
Locations: Office address not published on the pages we checked
Pricing: Quote-based
Great For: Consumer and subscription apps, App teams that want more organic installs, Companies pairing ASO with paid app campaigns
Website: The ASO Project
8. Digital Success
About: Digital Success is a Dallas digital marketing agency with an address on Ross Avenue that has served businesses in the DFW region for more than a decade. Its app store optimization service covers keyword and description optimization, screenshots and review work for iOS and Android apps.
Key Services: App Store Optimization, SEO, PPC, Social Media Marketing, Web Design, Programmatic Advertising
Industries Served: Small and Mid-size Businesses, Professional Services, Healthcare, Retail, Home Services
Notable Clients: Genghis Grill
Locations: Dallas, Texas
Pricing: Quote-based
Great For: Small and mid-size businesses with an app, Local brands adding ASO to search marketing, Companies launching their first app
Website: Digital Success
9. App Guardians
About: App Guardians is a mobile-first advertising agency on West Georgia Street in Vancouver and a division of App Growth Network. Its services include ASO, Apple Search Ads, Google and Facebook ads and app launches, for apps such as TouchTunes, Tynker and Relax Melodies.
Key Services: App Store Optimization, Apple Search Ads, Google App Campaigns, Facebook Ads, App Launch, Retention and CRM
Industries Served: Mobile Apps, Kids and Education, Entertainment, Health and Wellness, Subscription Apps
Notable Clients: TouchTunes, Tynker, Relax Melodies
Locations: Vancouver, British Columbia
Pricing: Quote-based
Great For: Consumer and subscription apps, App teams that want more organic installs, Companies pairing ASO with paid app campaigns
Website: App Guardians
Quick Comparison Table
| Agency | Key Specialty | Starting Price | Best For |
|---|---|---|---|
| 1. Web Tonic | Full-Service Performance Marketing | USD $3,000/mo | Mid-market to Enterprise (local New York office) |
| 2. Moburst | Mobile-first ASO with big-brand case studies | Quote-based | Funded consumer apps |
| 3. M+C Saatchi Performance | Global app growth with published ASO cases | Quote-based | Funded consumer apps |
| 4. Gummicube | Dedicated ASO specialist with in-house tools | Quote-based | Consumer and subscription apps |
| 5. Direct Online Marketing | ASO inside a data-led search agency | Quote-based | Consumer and subscription apps |
| 6. Incipia | ASO consulting backed by ranking research | Quote-based | Consumer and subscription apps |
| 7. The ASO Project | Dedicated ASO team with its own dashboard | Quote-based | Consumer and subscription apps |
| 8. Digital Success | Texas businesses adding ASO to SEO and PPC | Quote-based | Small and mid-size businesses with an app |
| 9. App Guardians | ASO and Apple Search Ads for consumer apps | Quote-based | Consumer and subscription apps |
Frequently Asked Questions
How do I choose an app store optimization agency in New York?
Start with the goal: more organic installs, better conversion from store page views, or a stronger rating. Then check proof. Seven of these eight agencies name a client on their own site (Uber and Headspace among them). Ask which keyword and store-testing tools they use, who designs the screenshots, whether they work on both iOS and Android, and how they separate organic installs from paid ones in reporting.
How much does an ASO agency cost in New York?
None of the external agencies here publishes an ASO fee, so every figure will come from a proposal. Fees depend on how many apps, platforms and languages are covered, how often the store listing is tested and whether new screenshots and videos are designed. Ask whether creative is billed separately, whether Apple Search Ads management is included and what the notice period is before you sign.
What is the difference between ASO and Apple Search Ads?
ASO works on the free side of the app stores: keywords, titles, descriptions, screenshots, ratings and store tests that lift organic rank and conversion. Apple Search Ads and Google App campaigns are paid placements bought per tap or install. The two feed each other, since paid search reveals which keywords convert. Some agencies here do both; others focus on organic store work only.
How long does app store optimization take to show results?
Metadata changes are indexed within days, and store listing tests usually need two to four weeks of traffic to reach a clear result. Keyword rankings tend to move over one to three months as installs and ratings build. In a market like New York, plan on at least a quarter of steady testing and updates before you judge an ASO program, and track conversion rate as well as rank.
Should a New York business hire a local ASO agency or a remote one?
One of the eight external agencies is headquartered in the New York metro; the others work remotely from bases such as Dallas, Pittsburgh and Royal Oak. M+C Saatchi Performance also lists a New York office. A local agency helps when you want to meet in person or run local research, but keyword work, store testing and reporting all run online. Experience with your audience and a creative process you trust matter more than the address.
Choosing an App Store Optimization Agency in New York
Start with your own numbers. Know your current store conversion rate, your top keywords and what an install or subscriber is worth to you. An agency can only plan keyword and creative tests around targets it has been told about.
Check experience you can verify. Seven of the eight external agencies name a client on their own site and none publishes a price. Ask the rest for a reference you can call, and see how our Apple Search Ads service supports store work.
Agree how you will work together. Settle who owns the developer console access, how many store tests run each month and which result month three is judged on. Our performance creative team can design icons, screenshots and preview videos.
Never skip the consultation. Book calls with two or three agencies from this list, bring the same brief to each and compare the questions they ask about your users. If you want a team in the city, meet our New York office.
