Reach at scale, with control

San Francisco Programmatic Ads Agency

We run programmatic display, video, CTV and audio for San Francisco brands — algorithmic reach across the open web with the transparency and brand safety SF clients demand.

90%+

of display is transacted programmatically

750+

successful client partnerships delivered

70%+

viewability achievable with supply-path control

100%

spend transparency we provide to clients

We made the difference FOR those brands

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Creative, content, arts & culture
Creative, content, arts & culture
Creative, content, arts & culture
Creative, content, arts & culture
Creative, content, arts & culture
Creative, content, arts & culture
Creative, content, arts & culture
Creative, content, arts & culture
Creative, content, arts & culture
Creative, content, arts & culture
Creative, content, arts & culture
Creative, content, arts & culture
Creative, content, arts & culture
Creative, content, arts & culture
Creative, content, arts & culture
Creative, content, arts & culture
Creative, content, arts & culture
Creative, content, arts & culture
Retail & commerce
Retail & commerce
Retail & commerce
Retail & commerce
Retail & commerce
Retail & commerce
Retail & commerce
Travel & mobility
Travel & mobility
Travel & mobility
Travel & mobility
Travel & mobility
Travel & mobility
Travel & mobility
Healthcare & regulated services
Healthcare & regulated services
Healthcare & regulated services
Healthcare & regulated services
Healthcare & regulated services
Healthcare & regulated services
Healthcare & regulated services
Healthcare & regulated services
Healthcare & regulated services
Healthcare & regulated services
Healthcare & regulated services
Healthcare & regulated services
Healthcare & regulated services
Healthcare & regulated services
Healthcare & regulated services
Healthcare & regulated services
Healthcare & regulated services
B2B software, fintech, insurance
B2B software, fintech, insurance
B2B software, fintech, insurance
B2B software, fintech, insurance
B2B software, fintech, insurance
B2B software, fintech, insurance
B2B software, fintech, insurance
B2B software, fintech, insurance
B2B software, fintech, insurance
B2B software, fintech, insurance
B2B software, fintech, insurance
B2B software, fintech, insurance
B2B software, fintech, insurance
B2B software, fintech, insurance
B2B software, fintech, insurance
B2B software, fintech, insurance
B2B software, fintech, insurance
B2B software, fintech, insurance
B2B software, fintech, insurance
B2B software, fintech, insurance
B2B software, fintech, insurance
B2B software, fintech, insurance
B2B software, fintech, insurance
B2B software, fintech, insurance
B2B software, fintech, insurance
B2B software, fintech, insurance
B2B software, fintech, insurance
B2B software, fintech, insurance
B2B software, fintech, insurance
B2B software, fintech, insurance
B2B software, fintech, insurance
B2B software, fintech, insurance
B2B software, fintech, insurance
B2B software, fintech, insurance
Travel & mobility
B2B software, fintech, insurance
B2B software, fintech, insurance
Consumer tech and platforms
Consumer tech and platforms
Consumer tech and platforms
Consumer tech and platforms
Consumer tech and platforms
Consumer tech and platforms
Consumer tech and platforms
Consumer tech and platforms
Consumer tech and platforms
Consumer tech and platforms
Consumer tech and platforms
Consumer tech and platforms
Consumer tech and platforms
Consumer tech and platforms
Consumer tech and platforms
Consumer tech and platforms
Consumer tech and platforms
Consumer tech and platforms
Consumer tech and platforms
Consumer tech and platforms
Consumer tech and platforms
Consumer tech and platforms
Consumer tech and platforms
Consumer tech and platforms
Consumer tech and platforms
Retail & commerce
Consumer tech and platforms
Apparel and lifestyle
Apparel and lifestyle
Apparel and lifestyle
Apparel and lifestyle
Apparel and lifestyle
Apparel and lifestyle
Apparel and lifestyle
Apparel and lifestyle
Apparel and lifestyle
Apparel and lifestyle
Home essentials, appliances, kitchen & pet
Home essentials, appliances, kitchen & pet
Home essentials, appliances, kitchen & pet
Home essentials, appliances, kitchen & pet
Home essentials, appliances, kitchen & pet
Home essentials, appliances, kitchen & pet
Home essentials, appliances, kitchen & pet
Home essentials, appliances, kitchen & pet
Home essentials, appliances, kitchen & pet
Home essentials, appliances, kitchen & pet
Home essentials, appliances, kitchen & pet
Home essentials, appliances, kitchen & pet
Home essentials, appliances, kitchen & pet
Beauty, personal care & wellness
Beauty, personal care & wellness
Beauty, personal care & wellness
Beauty, personal care & wellness
Beauty, personal care & wellness
Beauty, personal care & wellness
Beauty, personal care & wellness
Beauty, personal care & wellness
Beauty, personal care & wellness
Beauty, personal care & wellness
Beauty, personal care & wellness
Beauty, personal care & wellness
Beauty, personal care & wellness
Beauty, personal care & wellness
Beauty, personal care & wellness
Beauty, personal care & wellness
Beauty, personal care & wellness
Food & beverage
Food & beverage
Food & beverage
Food & beverage
Food & beverage
Food & beverage
Food & beverage
Creative, content, arts & culture
Food & beverage
Food & beverage
Food & beverage
Food & beverage
Food & beverage
Food & beverage
Food & beverage
Food & beverage
Beauty, personal care & wellness
B2B software, fintech, insurance
Apparel and lifestyle

the shift

San Francisco Programmatic Ads Agency

Programmatic buys the vast majority of digital display — but the open exchange is full of fraud, non-viewable inventory and opaque fees. In a sophisticated SF market, the difference between waste and performance is supply-path optimization, brand-safety controls and a partner who shows you exactly where the money goes.

Schedule a call
Schedule a call
90%+

of digital display advertising is now bought programmatically

$200B+

in annual global programmatic ad spend

30%

of programmatic budgets can be lost to fraud and fees without oversight

the engagement of CTV versus standard display

our approach

How we run programmatic in San Francisco

A transparency-first methodology across the full programmatic stack.

Results & timeline

What programmatic delivers for San Francisco brands

3.3×
Target ROAS

Return we manage toward across multi-format programmatic for SF advertisers.

-36%
Wasted impressions

Reduction in non-viewable and fraudulent inventory through tight supply-path control.

70%+
Viewability

Viewable-impression rate we target versus the industry baseline.

CTV
New reach

Connected TV access to cord-cutters that linear and walled gardens can't deliver.

What we optimize

Programmatic tuned to San Francisco's industries

We adapt programmatic strategy to SF's high-value verticals.

Schedule a call
Schedule a call

Technology & SaaS

Account-based and intent-driven programmatic to reach decision-makers in the tech capital.

Financial services

Brand-safe, compliant programmatic for finance and fintech across the West Coast hub.

Healthcare

Privacy-conscious, contextual programmatic for SF's healthcare and life-sciences organizations.

Retail & e-commerce

Dynamic, retargeting-led programmatic that drives sales for SF retail brands.

Hospitality & tourism

Geo and CTV campaigns capturing travellers as SF's visitor economy recovers.

Real estate

Targeted display and CTV for SF's commercial and residential property market.

Services

(04)

Programmatic needs creative that travels across formats. Our performance branding and UGC teams produce display, video and CTV assets that perform.

Programmatic traffic lands on your site. Our Webflow, WordPress and Shopify builds give SF brands fast, conversion-ready destinations.

4

Web Development

No items found.

Get in touch
Get in touch

faq

Answered questions.

Everything you might want to know—up front.

1
Why do San Francisco businesses need programmatic advertising?
Over 90% of digital display is now bought programmatically, giving brands algorithmic reach across the open web, video, CTV, and audio. But the open exchange is full of fraud and non-viewable inventory — in a sophisticated San Francisco market, the difference between waste and performance is supply-path control and transparency.
2
What results can San Francisco businesses expect from programmatic?
Tight supply-path optimization typically pushes viewability above 70% while cutting wasted and fraudulent impressions by a third or more. San Francisco advertisers gain access to connected-TV audiences and cord-cutters that linear and walled gardens can't deliver, at full spend transparency.
3
How long before programmatic campaigns perform in San Francisco?
Programmatic delivers reach immediately, but optimization toward efficiency builds over 4-6 weeks as audience and inventory data accumulate. The first month focuses on eliminating waste and refining supply paths before scaling spend across formats.
4
What makes Web Tonic's San Francisco programmatic team different?
First-party and contextual audience strategy, aggressive supply-path optimization, coordinated execution across display, video, CTV, and audio, and strict brand-safety controls with full reporting on where every dollar goes. Transparency is the foundation, not an afterthought.

Testimonials

What our clients are saying

Some data about our clients
500
Some clients are Fortune 500 companies but we work with any company doing over $500k per year in revenue.
100%
of them enjoys our S3 Methodology which integrates all parts of your marketing funnel.
2018
We’ve been founded in 2018 in Montreal, Canada so you know you’re in good hands and we’re not going to fiddle.

Book your strategy call today!

San Francisco Programmatic Ads Agency

We run programmatic display, video, CTV and audio for San Francisco brands — algorithmic reach across the open web with the transparency and brand safety SF clients demand.

Written By
Verified By
San Francisco

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