Table of contents
How we vet every listicle
Every agency featured on Web Tonic passes our 84-point editorial review before a single listicle goes live. This is how we vet each pick:
Verified client outcomes: We require real case studies with measurable KPIs — revenue, ROAS, CPA, retention — tied to the exact category being ranked. No cherry-picked wins, no unverifiable numbers.
Independent reputation: We cross-check Clutch, Google, G2, and Trustpilot ratings, and screen for review-bombing or suspicious patterns. Only operators with a consistent, verifiable track record make the cut.
Beyond that, every listing goes through a quarterly re-audit. We check 84 criteria across 6 pillars to make sure it still holds up — here are some of the checks we run:
A Microsoft Advertising agency runs paid campaigns inside Microsoft Advertising, the platform most people still call Bing Ads: search across Bing, Yahoo and DuckDuckGo, Shopping fed by a Merchant Center feed, Performance Max, Audience Ads on MSN and Outlook, LinkedIn targeting layered onto search, plus the UET tag, conversion imports, bid management and reporting around it.
We compared eighteen firms serving San Antonio on evidenced paid search work, clients named on their own domains, published rates and a verified address. Fifteen sit inside the city, from downtown and the Pearl out to Stone Oak and the Medical Center. ODMsoft works from Houston and Thrive from Arlington, and where a firm is not local this page says so on the entry.
Which San Antonio agency should run a Microsoft Advertising account?
Hire on disclosure rather than channel claims. Fifteen of these eighteen firms publish a San Antonio address, four name a client on their own site and none publishes a management fee, so ask for scope and references in writing.
1. Web Tonic
About: Web Tonic runs Microsoft Advertising as the second half of one search programme rather than a product sold alone, which is how most San Antonio advertisers should buy it. We own the search buying, write the ad creative and wire the UET tag and offline conversion imports through our measurement work so Microsoft and Google report against the same qualified lead. A business that wants one import cleaned up and a monthly bid check will be well served by several firms below.
Key Services: Growth Marketing, Paid Social, PPC, Meta Ads, SEO, Google Ads, Snapchat Ads, Amazon Ads, Reddit Ads, TikTok Ads, TikTok Shop, GEO-AEO, Webflow Design, Shopify Design, WordPress Design, UGC, Social Media Management, Pay Per Click Management, Marketing Analytics, Analytics Implementation & CDPs, Performance Branding, Performance 360° Audit, Programmatic Ads, OOH Ads, HR Marketing
Industries Served: eCommerce, SaaS, B2B, Construction Professionals, Home Services, SMEs, Health Spa & Wellness, Retail, Legal & Judicial Services, Food & Beverages, Pets, Fitness, Family & Children, Finance & Insurance, Travel, Non-Profits & Organizations, Furniture & Decoration
Notable Clients: WorldRemit, Jack & Jones, Ardene, L'Oréal, Sendwave, Nestlé, Airbnb. Serve Fortune 500 companies and smaller fast-paced startups.
Locations: HQ in San Francisco with notable offices in New York, Chicago, Miami, Toronto, Montreal, Dubai, Singapore, Sydney and more. Offices on five continents.
Pricing: Starting at USD $3,000 per month. Flexible and scalable plans at any time according to your enterprise needs. Book a call to learn more.
Great For: Mid-market to enterprise-level businesses requiring ongoing, on-tap growth and performance marketing services.
Website: Web Tonic
2. Citywide SEO
About: Citywide SEO is a digital marketing agency located in San Antonio, Texas, specializing in search engine optimization, PPC advertising, and web design. They offer customized strategies tailored to help local and regional businesses scale their online presence and generate leads.
Key Services: SEO, Google Ads, Facebook Ads, Website Design/Development, Marketing Strategies, Social Media Marketing, Marketing Automation
Industries Served: Not stated on the firm's own site
Notable Clients: No client publicly named on the firm's own site
Locations: San Antonio, TX
Pricing: Quote-based
Great For: Advertisers buying seo, Advertisers buying google ads, Advertisers buying facebook ads
Website: Citywide SEO
3. Funnel Boost Media
About: Funnel Boost Media is a full-service digital marketing and PPC agency based in San Antonio, Texas, displaying accreditation as a Bing Ads partner on their platform. They specialize in driving local and national lead generation through paid search marketing, SEO, generative engine optimization, and custom web design.
Key Services: PPC Advertising, Google Ads, Bing Ads, Local SEO, National SEO, Website Design & Development, Social Media Marketing, Conversion Rate Optimization
Industries Served: Law Firms, Home Services, Healthcare, E-commerce, Treatment Centers, Financial Services
Notable Clients: No client publicly named on the firm's own site
Locations: San Antonio
Pricing: Quote-based
Great For: Law Firms advertisers, Home Services advertisers, Healthcare advertisers
Website: Funnel Boost Media
4. ODMsoft
About: ODMsoft is a digital marketing and web development agency that offers custom website design, search engine optimization, and pay-per-click advertising solutions. Initially established in Houston, Texas, the company operates regional office locations including a listed address in San Antonio.
Key Services: Web Design, SEO, Pay-Per-Click Advertising, Social Media Marketing, Brand Identity Development
Industries Served: Not stated on the firm's own site
Notable Clients: No client publicly named on the firm's own site
Locations: Houston
Pricing: Quote-based
Great For: Advertisers buying web design, Advertisers buying seo, Advertisers buying pay-per-click advertising
Website: ODMsoft
5. The PM Group
About: The PM Group is a full-service advertising and marketing agency headquartered in San Antonio, Texas, recognized as a major media buyer in the region. Their official site details capabilities spanning traditional advertising, digital marketing strategies, in-house creative video production, and public relations.
Key Services: Traditional Advertising, Digital Marketing, Creative & Video Production, Public Relations, Media Buying
Industries Served: Nonprofits, Political Advertising, Restaurants, B2B and Government
Notable Clients: Thomas J Henry, Devils River Conservancy
Locations: San Antonio, TX
Pricing: Quote-based
Great For: Nonprofits advertisers, Political Advertising advertisers, Restaurants advertisers
Website: The PM Group
6. AdSquad
About: AdSquad is a dynamic advertising agency that crafts compelling advertising campaigns for B2B and DTC brands designed to elevate online presence, improve sales, and drive quality leads. They build Claude-native acquisition systems and leverage award-winning strategists to scale high-performing digital ad portfolios.
Key Services: Paid Media, PPC Advertising, Meta & Google Ads Management, Conversion Optimization, Digital Advertising Strategy
Industries Served: B2B, DTC / E-commerce
Notable Clients: WindRider, Hari Mari, Tiesta Tea
Locations: San Antonio, TX
Pricing: Quote-based
Great For: B2B advertisers, DTC / E-commerce advertisers
Website: AdSquad
7. Sharkmatic Advertising
About: Sharkmatic Advertising is a full-service digital marketing and web design agency based in San Antonio, Texas. They provide comprehensive digital solutions including PPC advertising, SEO, custom website development, and media production to local and national businesses.
Key Services: PPC Advertising, Website Design, Search Engine Optimization, Social Media Marketing, Email Marketing, Video Production, Photography, Web Hosting
Industries Served: Not stated on the firm's own site
Notable Clients: No client publicly named on the firm's own site
Locations: San Antonio
Pricing: Quote-based
Great For: Advertisers buying ppc advertising, Advertisers buying website design, Advertisers buying search engine optimization
Website: Sharkmatic Advertising
8. Mad Media LLC
About: Mad Media LLC is a San Antonio-based social media marketing and content creation agency specializing in localized video production, reels, and digital marketing services. Their team creates custom month-to-month packages designed to help small businesses grow their online presence.
Key Services: Social Media Marketing, Professional Video Production, Professional Photography, Drone Services, Event Marketing, Political Consulting
Industries Served: Not stated on the firm's own site
Notable Clients: No client publicly named on the firm's own site
Locations: San Antonio
Pricing: Quote-based
Great For: Advertisers buying social media marketing, Advertisers buying professional video production, Advertisers buying professional photography
Website: Mad Media LLC
9. inspirationPPC
About: inspirationPPC is a specialized pay-per-click agency focused on intent-driven marketing, lead generation, and hands-on campaign oversight. The firm offers custom keyword research, ad copy creation, landing page optimization, and monthly performance reporting.
Key Services: Google Ads Management, PPC Advertising, Keyword Research, Campaign Builds, Monthly Management and Optimization, Landing Page Best Practices
Industries Served: Not stated on the firm's own site
Notable Clients: No client publicly named on the firm's own site
Locations:
Pricing: Quote-based
Great For: Advertisers buying google ads management, Advertisers buying ppc advertising, Advertisers buying keyword research
Website: inspirationPPC
10. Pixel Marketing LLC
About: Pixel Marketing LLC is a digital marketing agency based in San Antonio, Texas, specializing in paid search, social media advertising, and lead generation. Founded in 2019, the firm builds and manages advertising campaigns across platforms like Google and social networks to help businesses scale. Their comprehensive service suite also includes custom website engineering, branding, and technical SEO.
Key Services: PPC Advertising, Search Engine Optimization (SEO), Social Media Marketing, Website Design, Branding, Lead Generation, Email Marketing
Industries Served: Not stated on the firm's own site
Notable Clients: No client publicly named on the firm's own site
Locations: San Antonio
Pricing: Quote-based
Great For: Advertisers buying ppc advertising, Advertisers buying search engine optimization (seo), Advertisers buying social media marketing
Website: Pixel Marketing LLC
11. 2ten Marketing
About: 2ten Marketing is a digital marketing agency based in San Antonio, TX, specializing in custom marketing solutions like digital advertising, SEO, and website design. They focus on metrics tied directly to revenue growth for businesses in industries such as healthcare, orthopedics, and industrial services.
Key Services: Digital Advertising, Effective SEO Growth, Website Design, E-commerce Solutions, Local Listing Optimization, Reputation Management, Social Media Management, Video Production & Branded Photography
Industries Served: Healthcare, Orthopedics, Medical Aesthetics, Industrial
Notable Clients: No client publicly named on the firm's own site
Locations: San Antonio, TX
Pricing: Quote-based
Great For: Healthcare advertisers, Orthopedics advertisers, Medical Aesthetics advertisers
Website: 2ten Marketing
12. Anderson Marketing Group
About: Anderson Marketing Group is a full-service advertising and marketing agency based in San Antonio, Texas, operating since 1970. The firm provides both traditional and digital marketing solutions, including social media, interactive development, video production, and media planning.
Key Services: Advertising, Digital Marketing, Social Media, Video Production, Interactive Development, Media Planning and Buying, Branding, Creative Development
Industries Served: Healthcare, Business-to-Business, Automotive Marketing
Notable Clients: No client publicly named on the firm's own site
Locations: San Antonio
Pricing: Quote-based
Great For: Healthcare advertisers, Business-to-Business advertisers, Automotive Marketing advertisers
Website: Anderson Marketing Group
13. Capture That Media
About: Capture That Media is an award-winning digital agency based in San Antonio, Texas, specializing in SEO, AI visibility, map pack optimization, and web development. The firm focuses on driving digital growth through modern optimization strategies.
Key Services: Social Media, SEO + AI Visibility, Map Pack Optimization, Web Development, Custom Software & AI, E-Commerce, Full-Stack Marketing
Industries Served: Not stated on the firm's own site
Notable Clients: No client publicly named on the firm's own site
Locations: San Antonio
Pricing: Quote-based
Great For: Advertisers buying social media, Advertisers buying seo + ai visibility, Advertisers buying map pack optimization
Website: Capture That Media
14. Digital Wheelhouse Marketing Agency
About: Digital Wheelhouse is a digital marketing agency based in San Antonio, Texas, specializing in paid advertising campaigns, SEO, and lead generation strategies. Their approach centers on data-driven decisions and custom growth plans designed to increase website traffic and convert visitors into leads.
Key Services: PPC Advertising, Digital Marketing, Search Engine Optimization (SEO), Social Media Advertising, Web Design, Analytics and Reporting
Industries Served: Not stated on the firm's own site
Notable Clients: No client publicly named on the firm's own site
Locations: San Antonio, TX
Pricing: Quote-based
Great For: Advertisers buying ppc advertising, Advertisers buying digital marketing, Advertisers buying search engine optimization (seo)
Website: Digital Wheelhouse Marketing Agency
15. RAM Digital
About: RAM Digital is a San Antonio-based digital marketing agency that specializes in serving home service contractors through search engine optimization, Google Ads, and local pack rankings. Their public documentation and terms list an office location on the north side of San Antonio near the 410 Loop. They focus their marketing frameworks specifically around contractors like HVAC, plumbing, roofing, and electrical companies.
Key Services: Search Engine Optimization (SEO), Google Ads, Local Services Ads (LSAs), Website Design
Industries Served: HVAC, Roofing, Plumbing, Electrical, Tree Service
Notable Clients: No client publicly named on the firm's own site
Locations: San Antonio
Pricing: Quote-based
Great For: HVAC advertisers, Roofing advertisers, Plumbing advertisers
Website: RAM Digital
16. Gray Digital Group
About: Gray Digital Group is a full-service digital marketing agency headquartered in San Antonio, Texas, offering integrated digital solutions including pay-per-click advertising, search engine optimization, and web development. Founded in 2000, the agency builds goal-driven digital campaigns and provides strategic marketing execution for businesses, healthcare organizations, and non-profits.
Key Services: Pay-per-click advertising (PPC), Digital ad buys (SEM), Search engine optimization (SEO), Social media marketing, Web development and custom programming, Digital strategy development
Industries Served: Healthcare, Non-profit, Law firms, Small to medium-sized businesses
Notable Clients: No client publicly named on the firm's own site
Locations: San Antonio
Pricing: Quote-based
Great For: Healthcare advertisers, Non-profit advertisers, Law firms advertisers
Website: Gray Digital Group
17. Tribu Creative
About: Tribu is a branding and digital marketing agency based in San Antonio, Texas, specializing in brand development, web design, digital advertising, and content marketing. Operating out of a creative space on San Antonio's Eastside, the team combines smart strategy with bold, award-winning creative to help businesses build loyal brand communities.
Key Services: Branding, Digital Marketing, Web Design, Digital Advertising, Content Marketing, Social Media Management
Industries Served: Not stated on the firm's own site
Notable Clients: Devils River Whiskey, San Antonio Tricentennial
Locations: San Antonio
Pricing: Quote-based
Great For: Advertisers buying branding, Advertisers buying digital marketing, Advertisers buying web design
Website: Tribu Creative
18. Thrive Internet Marketing Agency
About: Thrive Internet Marketing Agency is a full-service digital marketing firm offering data-driven pay-per-click (PPC) advertising, search engine optimization, and web design solutions. Established in 2005, the agency designs custom campaigns across multiple search and social networks to help businesses scale lead generation. They maintain a physical office presence in San Antonio, Texas, while operating as a broader multi-location agency.
Key Services: PPC Management, Search Engine Optimization (SEO), Web Design, Social Media Marketing, Content Writing
Industries Served: Higher Education, Healthcare, Legal, E-commerce
Notable Clients: Not stated on the firm's own site
Locations: Arlington
Pricing: Quote-based
Great For: Higher Education advertisers, Healthcare advertisers, Legal advertisers
Website: Thrive Internet Marketing Agency
19. Backyard Studios
About: Backyard Studios is a full-service digital marketing agency based in San Antonio, Texas, offering custom web design, SEO, and PPC advertising. Founded in 2002, the agency focuses on data-driven marketing strategies tailored to medium to large-scale companies and nonprofits.
Key Services: Website Design & Development, SEO, PPC Advertising, Digital Ads, Content Marketing, Social Media Management, Email Marketing, Branding, Reputation Management, Photo and Video, Print
Industries Served: Medical, Financial Services, Non-Profit, Hospitality & Leisure
Notable Clients: Little Spurs Pediatric Urgent Care, Texas MedClinic Urgent Care, Touchstone Communities
Locations: San Antonio
Pricing: Quote-based
Great For: Medical advertisers, Financial Services advertisers, Non-Profit advertisers
Website: Backyard Studios
Quick Comparison Table
| Agency | Key Specialty | Starting Price | Best For |
|---|---|---|---|
| 1. Web Tonic | Full-Service Performance Marketing | USD $3,000/mo | Mid-market to Enterprise |
| 2. Citywide SEO | SEO | Quote-based | Small and mid-sized advertisers |
| 3. Funnel Boost Media | PPC Advertising | Quote-based | Law Firms advertisers |
| 4. ODMsoft | Web Design | Quote-based | Small and mid-sized advertisers |
| 5. The PM Group | Traditional Advertising | Quote-based | Nonprofits advertisers |
| 6. AdSquad | Paid Media | Quote-based | B2B advertisers |
| 7. Sharkmatic Advertising | PPC Advertising | Quote-based | Small and mid-sized advertisers |
| 8. Mad Media LLC | Social Media Marketing | Quote-based | Small and mid-sized advertisers |
| 9. inspirationPPC | Google Ads Management | Quote-based | Small and mid-sized advertisers |
| 10. Pixel Marketing LLC | PPC Advertising | Quote-based | Small and mid-sized advertisers |
| 11. 2ten Marketing | Digital Advertising | Quote-based | Healthcare advertisers |
| 12. Anderson Marketing Group | Advertising | Quote-based | Healthcare advertisers |
| 13. Capture That Media | Social Media | Quote-based | Small and mid-sized advertisers |
| 14. Digital Wheelhouse Marketing Agency | PPC Advertising | Quote-based | Small and mid-sized advertisers |
| 15. RAM Digital | Search Engine Optimization (SEO) | Quote-based | HVAC advertisers |
| 16. Gray Digital Group | Pay-per-click advertising (PPC) | Quote-based | Healthcare advertisers |
| 17. Tribu Creative | Branding | Quote-based | Small and mid-sized advertisers |
| 18. Thrive Internet Marketing Agency | PPC Management | Quote-based | Higher Education advertisers |
| 19. Backyard Studios | Website Design & Development | Quote-based | Medical advertisers |
Frequently Asked Questions
Do San Antonio firms actually manage Microsoft Ads?
Some do, none advertise it loudly. Every entry here sells paid search inside a bundle where Google Ads is the product and Microsoft Advertising is a line further down the page, and several lead with SEO, web design or traditional media instead. Ask who on the team has personally managed a Microsoft account, at what monthly spend and for how long. That answer separates the firms far better than a platform logo does.
What does Microsoft Ads management cost in San Antonio?
None of the eighteen publishes a rate, so the seventh largest city in the United States offers no public benchmark for this channel. Expect a percentage of spend, a flat retainer or a hybrid. Send an identical brief with the same monthly media budget to three firms, then compare the management fee, media minimum, setup charge and notice period side by side rather than reading three differently shaped proposals.
Is the channel worth testing in this market?
For much of it, yes. Microsoft says Bing has passed one billion monthly active users, while StatCounter measured its worldwide search share at about five percent in March 2026, so the reach headline and the measured share disagree. Military and federal contracting, healthcare, insurance, legal and B2B services all skew towards the older desktop audience Microsoft over-indexes on, and corporate Windows fleets keep Bing as a default. Microsoft's own reporting shows search and news advertising revenue excluding traffic acquisition costs up sixteen, ten and twelve percent across the first three quarters of its 2026 financial year.
Which of these firms name a client publicly?
Four of the eighteen. The PM Group names legal and conservation accounts, Tribu Creative names local spirits and civic work, AdSquad names consumer brands and Backyard Studios names healthcare clients. Credits we could not verify on a firm's own domain were removed rather than repeated from a directory listing, which is why this tally is lower than a marketplace profile would suggest. Ask the other fourteen for two callable references.
How do we compare platforms fairly?
WordStream's 2025 study of about six thousand United States campaigns put the all-industry search cost per click at $5.26, and $8.58 in legal services against a $131.63 cost per lead. Microsoft publishes no equivalent all-industry figure, so treat any precise Bing saving an agency quotes as a claim about its own accounts. Run the same keyword set on both platforms for a full month with the landing page held constant, then compare cost per qualified lead rather than cost per click, and give the smaller platform enough budget to gather data.
Choosing a Microsoft Ads Partner in San Antonio
Local supply is stronger than the city's reputation suggests. Fifteen of the eighteen firms publish a San Antonio address, so proximity costs you nothing and only two work the market from Houston and Arlington.
Client evidence is where the list splits. Four firms name a client on their own domain and fourteen do not, so ask the quieter ones for two referenceable Microsoft accounts in your sector.
Nobody publishes a fee, so you set the benchmark. One brief to three firms, compared line by line on management fee, media minimum, setup charge and notice period, is the fastest honest comparison available.
Treat the channel as a test with a deadline. Decide upfront what spend, what timeframe and what cost per qualified lead keeps Microsoft in the plan. If you would rather keep the search buying, the creative and the measurement with one team, read our latest analysis or start here.
