Table of contents
How we vet every listicle
Every agency featured on Web Tonic passes our 84-point editorial review before a single listicle goes live. This is how we vet each pick:
Verified client outcomes: We require real case studies with measurable KPIs — revenue, ROAS, CPA, retention — tied to the exact category being ranked. No cherry-picked wins, no unverifiable numbers.
Independent reputation: We cross-check Clutch, Google, G2, and Trustpilot ratings, and screen for review-bombing or suspicious patterns. Only operators with a consistent, verifiable track record make the cut.
Beyond that, every listing goes through a quarterly re-audit. We check 84 criteria across 6 pillars to make sure it still holds up — here are some of the checks we run:
A Microsoft Advertising agency — most buyers still say Bing Ads — runs paid search on Microsoft's network rather than Google's: the account build and the Google Ads import, keywords and audiences across Bing, Yahoo, DuckDuckGo and Copilot Search, Audience Network placements, Shopping feeds, and the LinkedIn company, industry and job-function targeting that exists nowhere else in search.
Nine agencies serving London passed our evidence check, judged only on what their own sites say about Microsoft Advertising or Bing Ads rather than paid search in general. Six print a London street address, four name clients, and none of them publishes a rate we could verify on its own site. Where a firm sits outside the city, we say so.
Are London Microsoft Advertising agencies really based in London?
Six of the nine external agencies on this page publish a London street address, from City Road to Hatton Garden and Mayfair. One is in Twickenham, one is a national UK network, and one names the city without printing an address.
1. Web Tonic
About: Web Tonic runs Microsoft Advertising inside one growth programme, so the Bing account is planned against the same targets as the Google paid search and reconciled in one reporting layer rather than reported on its own. London briefs almost always arrive with a mature Google account attached, so we agree what the Microsoft account is for, incremental reach or cheaper repeat demand, before a single campaign is imported. A company that only needs an existing Microsoft account tidied or a feed fixed will be well served by several of the specialists below.
Key Services: Growth Marketing, Paid Social, PPC, Meta Ads, SEO, Google Ads, Snapchat Ads, Amazon Ads, Reddit Ads, TikTok Ads, TikTok Shop, GEO-AEO, Webflow Design, Shopify Design, WordPress Design, UGC, Social Media Management, Pay Per Click Management, Marketing Analytics, Analytics Implementation & CDPs, Performance Branding, Performance 360° Audit, Programmatic Ads, OOH Ads, HR Marketing
Industries Served: eCommerce, SaaS, B2B, Construction Professionals, Home Services, SMEs, Health Spa & Wellness, Retail, Legal & Judicial Services, Food & Beverages, Pets, Fitness, Family & Children, Finance & Insurance, Travel, Non-Profits & Organizations, Furniture & Decoration
Notable Clients: WorldRemit, Jack & Jones, Ardene, L’Oréal, Sendwave, Nestlé, Airbnb. Serve Fortune 500 companies and smaller fast-paced startups.
Locations: HQ in San Francisco with notable offices in New York, Chicago, Miami, Toronto, Montreal, Dubai, Singapore, Sydney and more. Offices on five continents.
Pricing: Starting at USD $3,000 per month. Flexible and scalable plans at any time according to your enterprise needs. Book a call to learn more.
Great For: Mid-market to enterprise-level businesses requiring ongoing, on-tap growth and performance marketing services.
Website: Web Tonic
2. Pearl Lemon
About: Pearl Lemon is a multi-disciplinary digital marketing agency headquartered in London, offering comprehensive services including search engine optimization and pay-per-click advertising. They position themselves as a growth-focused partner designed to help scaling businesses maximize their online acquisition channels.
Key Services: PPC, Digital Marketing, SEO, Lead Generation
Industries Served: Not stated on the firm's own site
Notable Clients:
Locations: London
Pricing: Quote-based
Great For: Advertisers buying ppc, Advertisers buying digital marketing, Advertisers buying seo
Website: Pearl Lemon
3. The Good Marketer
About: The Good Marketer is a digital marketing agency based in London that provides data-driven marketing solutions tailored for small and medium-sized businesses. They focus on transparency, building brand awareness, and driving targeted traffic through multi-channel campaigns.
Key Services: PPC, Digital Marketing, Social Media Marketing, SEO, Email Marketing, Content Marketing
Industries Served: Not stated on the firm's own site
Notable Clients:
Locations: London
Pricing: Quote-based
Great For: Advertisers buying ppc, Advertisers buying digital marketing, Advertisers buying social media marketing
Website: The Good Marketer
4. Found
About: Found is a London-based digital performance and search marketing agency offering tailored paid media management across platforms including Microsoft Ads. Their services harness data and AI-driven strategies to amplify brand visibility, targeting, and return on investment.
Key Services: PPC, SEO, Paid Social, Microsoft Advertising Management, AI Marketing, Digital Marketing
Industries Served: Ecommerce, Hospitality, Travel, SaaS
Notable Clients:
Locations: London
Pricing: Quote-based
Great For: Ecommerce advertisers, Hospitality advertisers, Travel advertisers
Website: Found
5. Nautilus Marketing
About: Nautilus Marketing is a full-service digital marketing agency based in London that provides data-driven strategies and execution across paid media, SEO, PR, and web development. They specialize in non-corporate, results-focused campaigns tailored to help ambitious brands grow globally.
Key Services: Web Development, SEO, PPC Management, Social Media, Digital PR, Logo Design, LinkedIn Ghostwriting
Industries Served: Not stated on the firm's own site
Notable Clients: Atlantic Productions, European Commission, On the Beach, Mason Pearson London, Swindon Borough Council, Allison Homes, Wordfence, We are Padel
Locations: London
Pricing: Quote-based
Great For: Advertisers buying web development, Advertisers buying seo, Advertisers buying ppc management
Website: Nautilus Marketing
6. Reload Digital (s360)
About: Reload Digital is a London-based digital marketing and e-commerce growth agency that partners with international retail and D2C brands. The agency helps clients scale through strategic consultancy, performance marketing, and holistic channel planning. It operates as part of s360, expanding its digital capabilities across Europe.
Key Services: Digital Marketing, E-commerce Growth Consultancy, Performance Marketing, Paid Search
Industries Served: Retail, E-commerce, D2C
Notable Clients: Wrangler, Lee, New Era, Emma Bridgewater
Locations: London
Pricing: Quote-based
Great For: Retail advertisers, E-commerce advertisers, D2C advertisers
Website: Reload Digital (s360)
7. London Marketing Company
About: London Marketing Company is a full-service digital marketing agency based in Mayfair, London. They specialize in multi-channel paid campaigns including Google Ads and Microsoft Advertising, alongside search engine optimization, web design, and conversion optimization.
Key Services: Digital Marketing, Web Design, PPC, SEO, Microsoft Advertising, Social Media Marketing, AI Automation
Industries Served: Not stated on the firm's own site
Notable Clients:
Locations: London
Pricing: Quote-based
Great For: Advertisers buying digital marketing, Advertisers buying web design, Advertisers buying ppc
Website: London Marketing Company
8. LOCALiQ
About: LOCALiQ is an award-winning digital marketing agency offering multi-channel services including PPC, SEO, and paid social. Recognized as a Microsoft Advertising Partner, the firm helps businesses scale their reach across the Microsoft Search Network.
Key Services: PPC Management, Microsoft Advertising, SEO, Web Design, Paid Social, Display Advertising
Industries Served: Healthcare, Legal, Hospitality, E-commerce, B2B
Notable Clients: The Devonshire Clinic, Parfitt Cresswell, Events Hospitality
Locations: London
Pricing: Quote-based
Great For: Healthcare advertisers, Legal advertisers, Hospitality advertisers
Website: LOCALiQ
9. Disturb Digital
About: Disturb Digital is a full-service digital marketing agency based in London specializing in performance marketing, paid ads, and web development. They focus on multi-channel marketing campaigns across platforms like Google Ads, Meta Ads, and TikTok Ads to drive growth for brands.
Key Services: Google Ads Management, PPC Strategy, Paid Social Media Marketing, TikTok Ads, Facebook Ads, Instagram Ads, Web Design & Development, WordPress Web Design, SEO
Industries Served: Not stated on the firm's own site
Notable Clients: Matchroom Boxing, Yash Raj Films International, Bidvine, Luxury Promise, HICH, Glow Dreaming
Locations: London
Pricing: Quote-based
Great For: Advertisers buying google ads management, Advertisers buying ppc strategy, Advertisers buying paid social media marketing
Website: Disturb Digital
10. Genie Crawl
About: Genie Crawl is a boutique digital marketing agency that offers a complete range of SEO and internet marketing solutions. Their services include pay-per-click management for platforms like Google Ads and Microsoft Ad Center, alongside website development and lead generation.
Key Services: SEO Services, Pay Per Click Management, Microsoft Ad Center Management, Google Ads Management, Link Building Optimisation, Social Media Marketing, Website Development, Online Reputation Management, Application Development, Lead Generation
Industries Served: Not stated on the firm's own site
Notable Clients:
Locations: Twickenham
Pricing: Quote-based
Great For: Advertisers buying seo services, Advertisers buying pay per click management, Advertisers buying microsoft ad center management
Website: Genie Crawl
Quick Comparison Table
| Agency | Key Specialty | Starting Price | Best For |
|---|---|---|---|
| 1. Web Tonic | Full-Service Performance Marketing | USD $3,000/mo | Mid-market to Enterprise |
| 2. Pearl Lemon | PPC | Quote-based | Small and mid-sized advertisers |
| 3. The Good Marketer | PPC | Quote-based | Small and mid-sized advertisers |
| 4. Found | PPC | Quote-based | Ecommerce advertisers |
| 5. Nautilus Marketing | Web Development | Quote-based | Small and mid-sized advertisers |
| 6. Reload Digital (s360) | Digital Marketing | Quote-based | Retail advertisers |
| 7. London Marketing Company | Digital Marketing | Quote-based | Small and mid-sized advertisers |
| 8. LOCALiQ | PPC Management | Quote-based | Healthcare advertisers |
| 9. Disturb Digital | Google Ads Management | Quote-based | Small and mid-sized advertisers |
| 10. Genie Crawl | SEO Services | Quote-based | Small and mid-sized advertisers |
Frequently Asked Questions
Why run Microsoft Advertising at all when Google is so much bigger in the UK?
Because the cheap half of your demand is often sitting on desktop. StatCounter measured Bing at 4.47% of worldwide search in July 2026 but 8.84% on desktop, and desktop is where most B2B and high-value research still happens. In London that skews towards finance, legal, recruitment and B2B software buyers researching from a work machine, frequently on Edge with Bing as the untouched default. The volume will never rival Google, but the auction is thinner, so the same keyword usually clears at a lower cost per click and a better cost per qualified enquiry.
Six of nine publish a London address. Does an office actually matter here?
Less than for creative work, more than agencies admit for planning. Pearl Lemon on City Road, The Good Marketer on Whitechapel Road, Found in Hatton Garden, Nautilus Marketing on Albert Embankment, London Marketing Company in Mayfair and Reload Digital all publish London addresses. The account itself is managed remotely regardless. What proximity buys is attendance at the quarterly review where budget is argued over, which is where most Microsoft spend is won or lost.
Our agency says it will just import the Google campaigns. Is that enough?
It is a start, and it is where most London accounts stop. The Google Ads import runs in minutes, which is exactly why so many Microsoft accounts are neglected: the import is treated as the strategy instead of the starting point. Match types behave differently, the audience network is a separate discipline, LinkedIn profile targeting has no Google equivalent, and negative lists imported wholesale usually strangle volume that never needed strangling. Ask what changes in the first ninety days after the import, and who reviews the search terms weekly.
Four of the nine name clients. How much should that count?
Enough to shortlist, not enough to sign. Nautilus Marketing credits the European Commission, Swindon Borough Council and On the Beach; Reload Digital names Wrangler, Lee and New Era; Disturb Digital lists Matchroom Boxing and Yash Raj Films International; LOCALiQ names smaller local advertisers. Published logos prove a relationship existed, not that the same team still runs the account. Ask each firm for two contactable references at a similar spend level in your sector.
What does Microsoft Advertising management cost in London?
None of the nine publishes a rate we could verify on its own site, and London quotes range from a percentage of spend to a flat retainer. Ask every shortlisted firm for three separate lines against one identical brief: the audit of the existing account, the rebuild work, and the ongoing management. Only the third genuinely recurs. Keep the Microsoft Advertising account, the UET tag and the Merchant Center feed in your own company's name.
Choosing a Microsoft Advertising Agency in London
Six of the nine are London firms. This is a genuinely resident bench rather than a national network answering a London postcode, and we named the real base of the three that sit elsewhere.
Desktop share is the argument, not total share. Bing's 8.84% desktop share matters far more to a London B2B advertiser than its 4.47% overall, and any proposal that leads with the smaller number has not thought about your buyers.
The Google import is the start of the work. Ask what changes in the ninety days after it, who reads search terms weekly, and whether LinkedIn profile targeting and the Audience Network are being used at all.
Nobody publishes a verifiable rate. Quote the audit, the rebuild and the ongoing management as three lines against one brief, and keep the account, the UET tag and the feed in your own name. If you would rather have the Microsoft account, the paid search and the organic work answering to one number, read our latest analysis or see how we work in London.
