Table of contents
How we vet every listicle
Every agency featured on Web Tonic passes our 84-point editorial review before a single listicle goes live. This is how we vet each pick:
Verified client outcomes: We require real case studies with measurable KPIs — revenue, ROAS, CPA, retention — tied to the exact category being ranked. No cherry-picked wins, no unverifiable numbers.
Independent reputation: We cross-check Clutch, Google, G2, and Trustpilot ratings, and screen for review-bombing or suspicious patterns. Only operators with a consistent, verifiable track record make the cut.
Beyond that, every listing goes through a quarterly re-audit. We check 84 criteria across 6 pillars to make sure it still holds up — here are some of the checks we run:
A Microsoft Advertising agency — most buyers still say Bing Ads — runs paid search on Microsoft's network rather than Google's: the account build and the Google Ads import, keywords and audiences across Bing, Yahoo, DuckDuckGo and Copilot Search, Audience Network placements, Shopping feeds, and the LinkedIn company, industry and job-function targeting that exists nowhere else in search.
Eleven agencies serving Melbourne passed our evidence check, judged only on what their own sites say about Microsoft Advertising or Bing Ads. Eight publish a Melbourne street address across the CBD and inner suburbs, three name clients, and none of them publishes a rate we could verify on its own site. The Sydney firm on the list is described as exactly that.
Are Melbourne Microsoft Advertising agencies actually based in Melbourne?
Eight of the eleven external agencies on this page publish a Melbourne address, spread across Collins Street, South Melbourne, South Yarra and Hawthorn. Two claim the city without printing one, and one is a Sydney firm with a Melbourne office.
1. Web Tonic
About: Web Tonic runs Microsoft Advertising inside one growth programme, so the Bing account is planned against the same targets as the Google paid search and reconciled in one reporting layer rather than reported on its own. Melbourne accounts often run retail and services from one budget, so we agree how Shopping, search and the Audience Network are judged separately before anything is imported. A company that only needs an existing Microsoft account tidied or a feed fixed will be well served by several of the specialists below.
Key Services: Growth Marketing, Paid Social, PPC, Meta Ads, SEO, Google Ads, Snapchat Ads, Amazon Ads, Reddit Ads, TikTok Ads, TikTok Shop, GEO-AEO, Webflow Design, Shopify Design, WordPress Design, UGC, Social Media Management, Pay Per Click Management, Marketing Analytics, Analytics Implementation & CDPs, Performance Branding, Performance 360° Audit, Programmatic Ads, OOH Ads, HR Marketing
Industries Served: eCommerce, SaaS, B2B, Construction Professionals, Home Services, SMEs, Health Spa & Wellness, Retail, Legal & Judicial Services, Food & Beverages, Pets, Fitness, Family & Children, Finance & Insurance, Travel, Non-Profits & Organizations, Furniture & Decoration
Notable Clients: WorldRemit, Jack & Jones, Ardene, L’Oréal, Sendwave, Nestlé, Airbnb. Serve Fortune 500 companies and smaller fast-paced startups.
Locations: HQ in San Francisco with notable offices in New York, Chicago, Miami, Toronto, Montreal, Dubai, Singapore, Sydney and more. Offices on five continents.
Pricing: Starting at USD $3,000 per month. Flexible and scalable plans at any time according to your enterprise needs. Book a call to learn more.
Great For: Mid-market to enterprise-level businesses requiring ongoing, on-tap growth and performance marketing services.
Website: Web Tonic
2. Digital Next
About: Digital Next is a digital marketing agency located in South Melbourne offering integrated solutions across search marketing, PPC, and web design. They focus on tailored campaigns designed to maximize online visibility and lead generation for businesses.
Key Services: SEO, SEM, PPC Management, Social Media Marketing, Web Design
Industries Served: Not stated on the firm's own site
Notable Clients:
Locations: Melbourne
Pricing: Quote-based
Great For: Advertisers buying seo, Advertisers buying sem, Advertisers buying ppc management
Website: Digital Next
3. Emote Digital
About: Emote Digital is a full-service digital marketing and web development agency headquartered in Melbourne, Australia. They provide integrated digital solutions including paid search advertising and search engine optimization to help businesses grow online.
Key Services: Digital Marketing, Pay Per Click (PPC) Management, Google Ads, Search Engine Optimization (SEO), Web Design and Development
Industries Served: Not stated on the firm's own site
Notable Clients:
Locations: Melbourne
Pricing: Quote-based
Great For: Advertisers buying digital marketing, Advertisers buying pay per click (ppc) management, Advertisers buying google ads
Website: Emote Digital
4. Digital Movement
About: Digital Movement is a digital marketing agency based in Melbourne that helps businesses grow through customer acquisition and online advertising services. They offer specialized marketing strategies spanning search engine optimization, paid search advertising, and conversion rate optimisation.
Key Services: Digital Marketing, SEO, Google Ads, Facebook Advertising, Conversion Rate Optimisation
Industries Served: Not stated on the firm's own site
Notable Clients:
Locations: Melbourne
Pricing: Quote-based
Great For: Advertisers buying digital marketing, Advertisers buying seo, Advertisers buying google ads
Website: Digital Movement
5. Reform Digital
About: Reform Digital is an award-winning full-service digital marketing agency headquartered in Melbourne, Australia. They provide specialized solutions across SEO, CRO, email marketing, and paid performance channels, explicitly offering Microsoft Advertising (Bing Ads) management services to tap into alternative search engine traffic.
Key Services: PPC Advertising, Microsoft Advertising (Bing Ads), SEO, Conversion Rate Optimisation (CRO), Social Ads, Email Marketing
Industries Served: Real Estate, E-commerce, Property Development, Professional Services
Notable Clients: PUMA, JB Hi-Fi, Polaroid
Locations: Melbourne
Pricing: Quote-based
Great For: Real Estate advertisers, E-commerce advertisers, Property Development advertisers
Website: Reform Digital
6. Elephant In The Boardroom
About: Elephant In The Boardroom is a Melbourne-based digital agency providing services spanning AI-driven web design, mobile app development, SEO, and multidimensional paid media campaigns. Their performance marketing solutions explicitly include managing Microsoft Bing Ads alongside search, display, and social media advertising channels.
Key Services: Performance Marketing, Paid Ads (Google Ads, Microsoft Bing Ads, Shopify Ads, Amazon Ads), Social Media Advertising (Meta, TikTok, LinkedIn), AI-Driven Web Design & Development, Search Engine Optimisation (SEO), Mobile App Development, Managed IT Services, Data + AI Solutions
Industries Served: Not stated on the firm's own site
Notable Clients: National Finance, Garde Wilson Lawyers
Locations: Melbourne
Pricing: Quote-based
Great For: Advertisers buying performance marketing, Advertisers buying paid ads (google ads, microsoft bing ads, shopify ads, amazon ads), Advertisers buying social media advertising (meta, tiktok, linkedin)
Website: Elephant In The Boardroom
7. One Stop Media
About: One Stop Media is a Melbourne-based digital marketing agency specializing in performance marketing, website creation, and strategic advisory services. They help businesses achieve strategic growth through integrated digital strategies, data-driven decision-making, and goal-oriented execution.
Key Services: Performance Marketing, Google Ads, Social Ads, SEO, Social Media, Website Development, Website UX Design, Content Strategy, Email Marketing, Marketing Strategy Integration, Sales Funnel Optimisation, Sales & CRM Implementation, Advisory
Industries Served: Office Equipment, Building Hardware, Health & Beauty, Cork & Timber Flooring, Equipment Hire
Notable Clients: Copysonic, EziTimber, Victorian Dermal Group, Market Timbers, All Star Access Hire, Pinnacle Hardware, Floorcon, Electricians4You
Locations: Melbourne
Pricing: Quote-based
Great For: Office Equipment advertisers, Building Hardware advertisers, Health & Beauty advertisers
Website: One Stop Media
8. Online Marketing For Doctors
About: Online Marketing For Doctors (OMD) is a specialized digital medical marketing agency that offers tailored patient generation frameworks, SEO, content marketing, and PPC advertising strategies for healthcare practices. While they list local Melbourne office spaces and service Melbourne clients, their primary corporate headquarters is located in Sydney, Australia. Their public service scope emphasizes Google Advertising and digital patient acquisition funnels rather than explicitly advertising Microsoft/Bing Ads.
Key Services: Digital Marketing Strategy, Search Engine Optimisation (SEO), Content Marketing, PPC Advertising (Google Advertising), Website Design & Development
Industries Served: Healthcare, Medical Practices, Dental Practices, Specialists & Clinics
Notable Clients:
Locations: Sydney (Melbourne office)
Pricing: Quote-based
Great For: Healthcare advertisers, Medical Practices advertisers, Dental Practices advertisers
Website: Online Marketing For Doctors
9. eMarket Experts
About: eMarket Experts is an award-winning performance-based digital marketing agency based in Melbourne, Australia, specializing in SEO, PPC, and website development. They focus on delivering results-driven online marketing campaigns to help businesses grow online and convert leads into sales.
Key Services: Search Engine Optimisation, Pay Per Click Management, Google Shopping Management, Content Marketing, UI-UX Design, Website Design, Branding, Social Media Marketing
Industries Served: Not stated on the firm's own site
Notable Clients:
Locations: Melbourne
Pricing: Quote-based
Great For: Advertisers buying search engine optimisation, Advertisers buying pay per click management, Advertisers buying google shopping management
Website: eMarket Experts
10. Impressive
About: Impressive is a digital marketing agency headquartered in Melbourne, Australia, specializing in growth marketing disciplines including paid search and digital advertising. They focus on scaling revenue and generating qualified customer acquisition for brands through data-driven campaigns.
Key Services: Paid Search, PPC, SEO, Social Media Advertising, Conversion Rate Optimization
Industries Served: Not stated on the firm's own site
Notable Clients:
Locations: Melbourne
Pricing: Quote-based
Great For: Advertisers buying paid search, Advertisers buying ppc, Advertisers buying seo
Website: Impressive
11. Clearwater Agency
About: Clearwater Agency is a digital marketing and performance agency headquartered in Cremorne, Melbourne. They explicitly provide Microsoft Advertising (formerly Bing Ads) management services to help businesses reach buyers across the Microsoft ecosystem with strategic PPC campaigns. Their multi-channel approach integrates paid search, SEO, and social media to drive measurable growth.
Key Services: Microsoft Advertising, Search Advertising, SEO, Social Media, Websites, Creative, AI SEO
Industries Served: Not stated on the firm's own site
Notable Clients:
Locations: Melbourne
Pricing: Quote-based
Great For: Advertisers buying microsoft advertising, Advertisers buying search advertising, Advertisers buying seo
Website: Clearwater Agency
12. First Page
About: First Page is a full-service digital marketing agency headquartered in Melbourne, Australia. They provide comprehensive PPC and paid search capabilities, including campaigns optimized for Microsoft Advertising (Bing Ads) to capture alternative search market share.
Key Services: SEO, Google Ads, Paid Social, CRO, Email Marketing, Sales Funnels, Microsoft Advertising (Bing Ads)
Industries Served: Not stated on the firm's own site
Notable Clients:
Locations: Melbourne
Pricing: Quote-based
Great For: Advertisers buying seo, Advertisers buying google ads, Advertisers buying paid social
Website: First Page
Quick Comparison Table
| Agency | Key Specialty | Starting Price | Best For |
|---|---|---|---|
| 1. Web Tonic | Full-Service Performance Marketing | USD $3,000/mo | Mid-market to Enterprise |
| 2. Digital Next | SEO | Quote-based | Small and mid-sized advertisers |
| 3. Emote Digital | Digital Marketing | Quote-based | Small and mid-sized advertisers |
| 4. Digital Movement | Digital Marketing | Quote-based | Small and mid-sized advertisers |
| 5. Reform Digital | PPC Advertising | Quote-based | Real Estate advertisers |
| 6. Elephant In The Boardroom | Performance Marketing | Quote-based | Small and mid-sized advertisers |
| 7. One Stop Media | Performance Marketing | Quote-based | Office Equipment advertisers |
| 8. Online Marketing For Doctors | Digital Marketing Strategy | Quote-based | Healthcare advertisers |
| 9. eMarket Experts | Search Engine Optimisation | Quote-based | Small and mid-sized advertisers |
| 10. Impressive | Paid Search | Quote-based | Small and mid-sized advertisers |
| 11. Clearwater Agency | Microsoft Advertising | Quote-based | Small and mid-sized advertisers |
| 12. First Page | SEO | Quote-based | Small and mid-sized advertisers |
Frequently Asked Questions
Why would a Melbourne advertiser open a Microsoft account in 2026?
Because the cheapest qualified clicks in most accounts are now outside Google. Microsoft spent 2026 pushing AI Max, Performance Max and ads inside Copilot Search, so a Microsoft account is no longer a mirror of a Google one and cannot be managed as if it were. Melbourne's mix of professional services, education and mid-market retail maps closely onto the desktop audience where Bing holds its strongest share. The realistic goal is not scale; it is a second source of qualified demand at a lower cost per enquiry that does not compete with your own Google campaigns.
Eight of eleven publish a Melbourne address, but several are suburbs. Is that the same thing?
It is Melbourne, and we listed the actual suburb each time rather than flattening everything into the CBD. Digital Movement and Elephant In The Boardroom publish Collins Street addresses, Digital Next and One Stop Media are in South Melbourne, Reform Digital and Impressive in South Yarra, Emote Digital in Hawthorn and eMarket Experts on St Kilda Road. Online Marketing For Doctors is a Sydney firm with a Melbourne presence, and we said so.
How should the budget be split between Google and Microsoft?
Start small, then let the cost per enquiry decide. A common opening position is five to ten per cent of paid search budget, run for a full quarter with its own target rather than blended into the Google numbers. The Google Ads import runs in minutes, which is exactly why so many Microsoft accounts are neglected: the import is treated as the strategy instead of the starting point. Ask what each agency would move after ninety days, and what evidence would make it recommend closing the channel; a firm that never recommends stopping is selling hours.
Three of the eleven name clients. How do we judge the rest?
By references rather than logos. Reform Digital credits PUMA, JB Hi-Fi and Polaroid; One Stop Media names eight smaller Victorian businesses including Pinnacle Hardware and Market Timbers; Elephant In The Boardroom credits National Finance and Garde Wilson Lawyers. Published names prove a relationship existed, not that it went well. Ask every shortlisted firm for two contactable references at a comparable spend in your own sector.
What does Microsoft Advertising management cost in Melbourne?
None of the eleven publishes a rate we could verify on its own site. Melbourne retainers commonly bundle Google and Microsoft together, which is how a Microsoft account ends up receiving twenty minutes a month. Ask for the audit, the rebuild and the ongoing management as three separate lines against one brief, with the Microsoft hours stated, and keep the account, the UET tag and the feed in your own name.
Choosing a Microsoft Advertising Agency in Melbourne
Eight of the eleven publish a Melbourne address. They are spread from Collins Street to Hawthorn and South Yarra, we named the suburb in each case, and the one Sydney firm is labelled as such.
Open small and let cost per enquiry decide. Five to ten per cent of paid search budget for a full quarter, with its own target, tells you more than any agency projection will.
Insist the Microsoft hours are itemised. Bundled Google-plus-Microsoft retainers are how a Bing account quietly receives twenty minutes of attention a month.
Nobody publishes a verifiable rate. Get the audit, the rebuild and the ongoing management quoted separately against one brief, and keep the account, the UET tag and the feed in your own name. If you would rather have the Microsoft account, the paid search and the organic work answering to one number, read our latest analysis or see how we work in Melbourne.
