Table of contents
How we vet every listicle
Every agency featured on Web Tonic passes our 84-point editorial review before a single listicle goes live. This is how we vet each pick:
Verified client outcomes: We require real case studies with measurable KPIs — revenue, ROAS, CPA, retention — tied to the exact category being ranked. No cherry-picked wins, no unverifiable numbers.
Independent reputation: We cross-check Clutch, Google, G2, and Trustpilot ratings, and screen for review-bombing or suspicious patterns. Only operators with a consistent, verifiable track record make the cut.
Beyond that, every listing goes through a quarterly re-audit. We check 84 criteria across 6 pillars to make sure it still holds up — here are some of the checks we run:
A Microsoft Advertising agency — most buyers still say Bing Ads — runs paid search on Microsoft's network rather than Google's: the account build and the Google Ads import, keywords and audiences across Bing, Yahoo, DuckDuckGo and Copilot Search, Audience Network placements, Shopping feeds, and the LinkedIn company, industry and job-function targeting that exists nowhere else in search.
Fourteen agencies serving Manchester passed our evidence check, judged only on what their own sites say about Microsoft Advertising or Bing Ads. Thirteen print a Manchester street address, from Portland Street to Ancoats and Piccadilly Place; four name clients, and none of them publishes a rate we could verify on its own site. The one outlier, in Altrincham, is named as such.
Are Manchester Microsoft Advertising agencies actually based in Manchester?
Thirteen of the fourteen external agencies on this page publish a Manchester street address, the highest local share we have counted on any city page in this series. The fourteenth sits in Altrincham, ten miles south in Greater Manchester.
1. Web Tonic
About: Web Tonic runs Microsoft Advertising inside one growth programme, so the Bing account is planned against the same targets as the Google paid search and reconciled in one reporting layer rather than reported on its own. Manchester accounts often carry heavy ecommerce feeds, so we agree how Shopping, search and the Audience Network split the budget before anything is imported from Google. A company that only needs an existing Microsoft account tidied or a feed fixed will be well served by several of the specialists below.
Key Services: Growth Marketing, Paid Social, PPC, Meta Ads, SEO, Google Ads, Snapchat Ads, Amazon Ads, Reddit Ads, TikTok Ads, TikTok Shop, GEO-AEO, Webflow Design, Shopify Design, WordPress Design, UGC, Social Media Management, Pay Per Click Management, Marketing Analytics, Analytics Implementation & CDPs, Performance Branding, Performance 360° Audit, Programmatic Ads, OOH Ads, HR Marketing
Industries Served: eCommerce, SaaS, B2B, Construction Professionals, Home Services, SMEs, Health Spa & Wellness, Retail, Legal & Judicial Services, Food & Beverages, Pets, Fitness, Family & Children, Finance & Insurance, Travel, Non-Profits & Organizations, Furniture & Decoration
Notable Clients: WorldRemit, Jack & Jones, Ardene, L’Oréal, Sendwave, Nestlé, Airbnb. Serve Fortune 500 companies and smaller fast-paced startups.
Locations: HQ in San Francisco with notable offices in New York, Chicago, Miami, Toronto, Montreal, Dubai, Singapore, Sydney and more. Offices on five continents.
Pricing: Starting at USD $3,000 per month. Flexible and scalable plans at any time according to your enterprise needs. Book a call to learn more.
Great For: Mid-market to enterprise-level businesses requiring ongoing, on-tap growth and performance marketing services.
Website: Web Tonic
2. Embryo
About: Embryo is an independent, search-first digital marketing agency headquartered in Manchester that provides comprehensive paid media services, including Microsoft Advertising (Bing Ads) campaigns. The agency combines customized PPC strategies and proprietary in-house tools to expand paid search presence across alternative search engines.
Key Services: PPC, Microsoft Advertising, SEO, Content Marketing, Digital PR, Affiliate Marketing, Paid Social, Email Marketing, CRO
Industries Served: Automotive, Consumer Goods, eCommerce, Finance, Hospitality, Manufacturing, Retail, Software & IT Services
Notable Clients:
Locations: Manchester
Pricing: Quote-based
Great For: Automotive advertisers, Consumer Goods advertisers, eCommerce advertisers
Website: Embryo
3. Gorilla Marketing
About: Gorilla Marketing is a Manchester-based digital agency specializing in search engine optimisation and pay-per-click advertising services. They help businesses improve their online visibility and drive targeted traffic through tailored digital marketing campaigns.
Key Services: SEO, PPC Management, Web Design, Digital Marketing
Industries Served: Not stated on the firm's own site
Notable Clients:
Locations: Manchester
Pricing: Quote-based
Great For: Advertisers buying seo, Advertisers buying ppc management, Advertisers buying web design
Website: Gorilla Marketing
4. Digital Next
About: Digital Next is a full-service digital marketing agency headquartered in Manchester, offering comprehensive online visibility strategies. Their core service portfolio includes paid search advertising (such as PPC and Bing/Microsoft ads management) alongside search engine optimization and tailored web development. The agency focuses on driving measurable ROI and scalable traffic growth for business clients through multi-channel digital campaigns.
Key Services: PPC, SEO, Web Design, Social Media Marketing, Digital Strategy
Industries Served: Not stated on the firm's own site
Notable Clients:
Locations: Manchester
Pricing: Quote-based
Great For: Advertisers buying ppc, Advertisers buying seo, Advertisers buying web design
Website: Digital Next
5. Soap Media
About: Soap Media is an award-winning digital marketing agency with headquarters in Manchester and Preston. They act as a customer journey agency, providing omnichannel digital strategies encompassing PPC, SEO, and web technologies.
Key Services: Paid Search (PPC), SEO, Digital Marketing, Web Design, CRO, Social Media
Industries Served: E-commerce, Finance, Education, Entertainment, B2B
Notable Clients: AA, Redrow, Centre of Excellence
Locations: Manchester
Pricing: Quote-based
Great For: E-commerce advertisers, Finance advertisers, Education advertisers
Website: Soap Media
6. ADdictive Digital
About: ADdictive Digital is a Manchester-based digital marketing agency located in Spinningfields that specializes in pay-per-click advertising, paid social, and SEO. Their platform capabilities explicitly include running search and lead-generation campaigns on engines like Google and Bing.
Key Services: Google Ads (PPC), Microsoft Advertising (Bing Ads), Search Engine Optimisation (SEO), Paid Social Media Advertising, Conversion Rate Optimisation, Business Consulting
Industries Served: Not stated on the firm's own site
Notable Clients:
Locations: Manchester
Pricing: Quote-based
Great For: Advertisers buying google ads (ppc), Advertisers buying microsoft advertising (bing ads), Advertisers buying search engine optimisation (seo)
Website: ADdictive Digital
7. BeUniqueness Ltd
About: BeUniqueness is a Manchester-based digital marketing agency that provides pay-per-click (PPC) campaigns, including Microsoft Advertising (Bing Ads) management. Their official site highlights specialized services for SMEs, entrepreneurs, and eCommerce businesses looking to scale through targeted digital strategies.
Key Services: PPC, Bing Ads, Microsoft Advertising, Digital Marketing, SEO, Social Media Marketing, Email Marketing, Content Marketing, Web Design, Branding
Industries Served: eCommerce, Legal, Financial Services, Coaching, Business Consulting
Notable Clients:
Locations: Manchester
Pricing: Quote-based
Great For: eCommerce advertisers, Legal advertisers, Financial Services advertisers
Website: BeUniqueness Ltd
8. Fly High Media
About: Fly High Media is a digital marketing agency offering paid search, SEO, and social media services to scale online visibility and ROI. The agency maintains offices in both Manchester and Cheshire, combining data-driven insights with performance-focused strategies.
Key Services: PPC, SEO, Social Media Marketing, Web Design
Industries Served: E-commerce, Retail, Healthcare, Finance
Notable Clients:
Locations: Manchester
Pricing: Quote-based
Great For: E-commerce advertisers, Retail advertisers, Healthcare advertisers
Website: Fly High Media
9. I-COM
About: I-COM is a full-service digital marketing agency based in Manchester. They specialise in performance channels such as PPC and SEO alongside web development and data-driven marketing strategies.
Key Services: PPC, SEO, Web Development, Content Marketing, Digital PR, Social Media Marketing, Branding
Industries Served: Not stated on the firm's own site
Notable Clients:
Locations: Manchester
Pricing: Quote-based
Great For: Advertisers buying ppc, Advertisers buying seo, Advertisers buying web development
Website: I-COM
10. One Day Agency
About: One Day Agency is an integrated advertising and marketing agency headquartered in Manchester, England, with additional offices in London, Warsaw, Paris, and Berlin. They offer comprehensive digital performance services, including multi-channel PPC campaigns across search engines like Google and Microsoft Ads to capture high-intent and B2B audiences.
Key Services: PPC, Paid Social, Digital Marketing, Influencer Marketing, Media Buying and Planning, SEO, Out of Home, TV & VOD Advertising, Programmatic Display Advertising
Industries Served: Not stated on the firm's own site
Notable Clients: Unidays, Raventos Codorniu, Verifone, Maniere de Voir, Bugaboo, Harrys London, Student Beans, Netflix, Jordan Tourism Board, Domino's Pizza, Butternut Box, Big Drop, KOI Footwear, Summize, Prya
Locations: Manchester
Pricing: Quote-based
Great For: Advertisers buying ppc, Advertisers buying paid social, Advertisers buying digital marketing
Website: One Day Agency
11. Red Cow Media
About: Red Cow Media is a multi-award-winning digital marketing agency located in Manchester City Centre. They specialize in search engine marketing, offering organic SEO alongside paid search services including PPC, Google Ads, and Google Shopping.
Key Services: SEO, PPC, Google Shopping, Google Ads, Social Media, Retargeting, Conversion Rate Optimisation (CRO)
Industries Served: Not stated on the firm's own site
Notable Clients:
Locations: Manchester
Pricing: Quote-based
Great For: Advertisers buying seo, Advertisers buying ppc, Advertisers buying google shopping
Website: Red Cow Media
12. Ultimate Agency
About: Ultimate Agency is a Manchester-based digital agency specializing in branding, creative campaigns, web design, UX/UI, and systems integration. Their work focuses on building online presences and digital journeys for other agencies and businesses.
Key Services: Branding, Website Design, UX/UI Design, Digital Marketing, System Integrations
Industries Served: Not stated on the firm's own site
Notable Clients:
Locations: Manchester
Pricing: Quote-based
Great For: Advertisers buying branding, Advertisers buying website design, Advertisers buying ux/ui design
Website: Ultimate Agency
13. Bring Digital
About: Bring Digital is an award-winning digital marketing agency based in the heart of Manchester, specializing in high-performance campaigns for eCommerce brands. They deliver multi-channel services including paid search, organic search, paid social, and programmatic advertising.
Key Services: Organic Search, Paid Media, Paid Social, Affiliate Marketing, Programmatic Advertising, Digital Strategy
Industries Served: eCommerce, Retail, Insurance
Notable Clients: In The Style, Boohoo, Swinton Insurance, Cotton Traders, Beauty Bay
Locations: Manchester
Pricing: Quote-based
Great For: eCommerce advertisers, Retail advertisers, Insurance advertisers
Website: Bring Digital
14. Dark Horse
About: Dark Horse is a digital marketing agency located in Greater Manchester that specializes in SEO, PPC, and paid social campaigns. They focus on helping businesses scale their growth through strategic search marketing and performance channels.
Key Services: SEO, PPC, Paid Social, Google Display ads, Google Remarketing ads, Google Shopping ads, PPC account management, Search ads, Ecommerce PPC, Shopify PPC, Digital PR, Content marketing, International SEO, Local SEO, Technical SEO, Ecommerce SEO, Shopify SEO, Magento SEO, GEO services
Industries Served: Not stated on the firm's own site
Notable Clients:
Locations: Altrincham, Greater Manchester
Pricing: Quote-based
Great For: Advertisers buying seo, Advertisers buying ppc, Advertisers buying paid social
Website: Dark Horse
15. Digital Media Team
About: Digital Media Team is a full-funnel digital agency based in Manchester specializing in performance-led marketing and eCommerce growth. They offer core services including paid search, paid social, email marketing, and web development.
Key Services: Paid Social, PPC, Email Marketing, Web Development, Out Of Home
Industries Served: eCommerce
Notable Clients: Moda Furnishings, Numa Style, Murci, LullaBellz, Missy Empire, Rebellious Fashion, Otty, Mercedes-Benz, DeMellier London
Locations: Manchester
Pricing: Quote-based
Great For: eCommerce advertisers
Website: Digital Media Team
Quick Comparison Table
| Agency | Key Specialty | Starting Price | Best For |
|---|---|---|---|
| 1. Web Tonic | Full-Service Performance Marketing | USD $3,000/mo | Mid-market to Enterprise |
| 2. Embryo | PPC | Quote-based | Automotive advertisers |
| 3. Gorilla Marketing | SEO | Quote-based | Small and mid-sized advertisers |
| 4. Digital Next | PPC | Quote-based | Small and mid-sized advertisers |
| 5. Soap Media | Paid Search (PPC) | Quote-based | E-commerce advertisers |
| 6. ADdictive Digital | Google Ads (PPC) | Quote-based | Small and mid-sized advertisers |
| 7. BeUniqueness Ltd | PPC | Quote-based | eCommerce advertisers |
| 8. Fly High Media | PPC | Quote-based | E-commerce advertisers |
| 9. I-COM | PPC | Quote-based | Small and mid-sized advertisers |
| 10. One Day Agency | PPC | Quote-based | Small and mid-sized advertisers |
| 11. Red Cow Media | SEO | Quote-based | Small and mid-sized advertisers |
| 12. Ultimate Agency | Branding | Quote-based | Small and mid-sized advertisers |
| 13. Bring Digital | Organic Search | Quote-based | eCommerce advertisers |
| 14. Dark Horse | SEO | Quote-based | Small and mid-sized advertisers |
| 15. Digital Media Team | Paid Social | Quote-based | eCommerce advertisers |
Frequently Asked Questions
Thirteen of fourteen are Manchester firms. Is that unusual?
It is, and it changes how you should shop. On most city pages in this series the local share is a third or less, with the roster padded out by London or national networks. Manchester has a resident paid-media bench: Embryo on Portland Street, Bring Digital in Ancoats, Fly High Media at Piccadilly Place and Red Cow Media on Police Street all print addresses within the city. Proximity is affordable here, so insist on in-person quarterly reviews.
Most of these agencies are ecommerce-heavy. Does Microsoft Shopping work?
It does, and it is usually the fastest win in the account. Microsoft puts the Microsoft Advertising Network at more than a billion monthly users across MSN, Outlook, Edge and partner sites, which is why audience placements behave differently from search here. A Microsoft Merchant Center feed can be pulled straight from your existing Google feed, so the setup cost is small, while the auction is thinner. Ask each agency how it handles feed errors, whether it segments Shopping by margin rather than by category, and who owns the Merchant Center account when the contract ends.
How do we tell a real Microsoft specialist from a Google agency with a Bing tab?
Ask what they changed after the import. The Google Ads import runs in minutes, which is exactly why so many Microsoft accounts are neglected: the import is treated as the strategy instead of the starting point. A specialist will talk about LinkedIn profile targeting, the Audience Network as a separate line, Copilot Search placements, and search terms reviewed weekly rather than quarterly. A Google agency with a Bing tab will talk about budget percentages and nothing else. The second answer is not fraud, but it is not worth a separate retainer either.
Four of the fourteen name clients. Should the other ten worry us?
No, that ratio is normal for this market. One Day Agency credits Netflix, Domino's Pizza and Student Beans, Bring Digital names Boohoo and Cotton Traders, Digital Media Team lists Mercedes-Benz and Otty, and Soap Media credits the AA and Redrow. Silence usually means client confidentiality clauses rather than an absence of work. Ask every shortlisted firm for two contactable references at a comparable spend.
What does Microsoft Advertising management cost in Manchester?
None of the fourteen publishes a rate we could verify on its own site. Because the bench is genuinely local, the quotes you collect will be closer to each other than in London, which makes comparison easier and inclusions more important. Ask for the audit, the rebuild and the ongoing management as three separate lines against one brief, and keep the Microsoft account, the UET tag and the Merchant Center feed in your own name.
Choosing a Microsoft Advertising Agency in Manchester
Thirteen of fourteen are Manchester firms. This is the most local bench we have counted in this series, so proximity costs you nothing here and in-person quarterly reviews are a reasonable demand.
Shopping is usually the fastest win. The Merchant Center feed can be lifted from Google in an afternoon, and the auction is thinner, so ask how Shopping is segmented and who owns the feed afterwards.
Judge the ninety days after the import. LinkedIn profile targeting, the Audience Network and weekly search-term work separate a Microsoft specialist from a Google agency with an extra tab.
Nobody publishes a verifiable rate. Get the audit, the rebuild and the ongoing management quoted as three lines against one brief, and keep every account and tag in your own company's name. If you would rather have the Microsoft account, the paid search and the organic work answering to one number, read our latest analysis or see how we work in Manchester.
