Table of contents
How we vet every listicle
Every agency featured on Web Tonic passes our 84-point editorial review before a single listicle goes live. This is how we vet each pick:
Verified client outcomes: We require real case studies with measurable KPIs — revenue, ROAS, CPA, retention — tied to the exact category being ranked. No cherry-picked wins, no unverifiable numbers.
Independent reputation: We cross-check Clutch, Google, G2, and Trustpilot ratings, and screen for review-bombing or suspicious patterns. Only operators with a consistent, verifiable track record make the cut.
Beyond that, every listing goes through a quarterly re-audit. We check 84 criteria across 6 pillars to make sure it still holds up — here are some of the checks we run:
A Microsoft Advertising agency — most buyers still say Bing Ads — runs paid search on Microsoft's network rather than Google's: the account build and the Google Ads import, keywords and audiences across Bing, Yahoo, DuckDuckGo and Copilot Search, Audience Network placements, Shopping feeds, and the LinkedIn company, industry and job-function targeting that exists nowhere else in search.
Eight agencies serving Liverpool cleared our evidence check, judged only on what their own sites say about Microsoft Advertising or Bing Ads. All eight publish a Liverpool address, two of them in the same Baltic Triangle building, three name clients on their own sites, and none of them publishes a rate we could verify on its own site. Nobody on this page is a London network.
Are Liverpool Microsoft Advertising agencies really based in Liverpool?
All eight external agencies here publish a Liverpool address, and two of them share one building: Ubiquity Collective and Herd Marketing both sit at 49 Jamaica Street in the Baltic Triangle. Three name clients; none publishes a rate.
1. Web Tonic
About: Web Tonic runs Microsoft Advertising inside one growth programme, so the Bing account is planned against the same targets as the Google paid search and reconciled in one reporting layer rather than reported on its own. Liverpool briefs frequently mix retail, hospitality and B2B in one account, so we agree which of them the Microsoft budget is genuinely for before anything is imported from Google. A company that only needs an existing Microsoft account tidied or a feed fixed will be well served by several of the specialists below.
Key Services: Growth Marketing, Paid Social, PPC, Meta Ads, SEO, Google Ads, Snapchat Ads, Amazon Ads, Reddit Ads, TikTok Ads, TikTok Shop, GEO-AEO, Webflow Design, Shopify Design, WordPress Design, UGC, Social Media Management, Pay Per Click Management, Marketing Analytics, Analytics Implementation & CDPs, Performance Branding, Performance 360° Audit, Programmatic Ads, OOH Ads, HR Marketing
Industries Served: eCommerce, SaaS, B2B, Construction Professionals, Home Services, SMEs, Health Spa & Wellness, Retail, Legal & Judicial Services, Food & Beverages, Pets, Fitness, Family & Children, Finance & Insurance, Travel, Non-Profits & Organizations, Furniture & Decoration
Notable Clients: WorldRemit, Jack & Jones, Ardene, L’Oréal, Sendwave, Nestlé, Airbnb. Serve Fortune 500 companies and smaller fast-paced startups.
Locations: HQ in San Francisco with notable offices in New York, Chicago, Miami, Toronto, Montreal, Dubai, Singapore, Sydney and more. Offices on five continents.
Pricing: Starting at USD $3,000 per month. Flexible and scalable plans at any time according to your enterprise needs. Book a call to learn more.
Great For: Mid-market to enterprise-level businesses requiring ongoing, on-tap growth and performance marketing services.
Website: Web Tonic
2. Ubiquity Collective
About: Ubiquity Collective is a public relations and media agency based in Liverpool. They provide services including publicists for media coverage, event management, and digital marketing execution.
Key Services: Public Relations, Media Releases, Event Management, Digital Marketing
Industries Served: Not stated on the firm's own site
Notable Clients:
Locations: Liverpool
Pricing: Quote-based
Great For: Advertisers buying public relations, Advertisers buying media releases, Advertisers buying event management
Website: Ubiquity Collective
3. Mayfly Internet Marketing
About: Mayfly Internet Marketing is a digital marketing agency based in Liverpool that has been operating since 2008. The firm specializes in services such as SEO, web design, and pay-per-click (PPC) advertising campaigns. Their local team works with organizations ranging from independent small businesses to international brands.
Key Services: SEO, PPC, Web Design, Social Media Marketing, Content Creation
Industries Served: Not stated on the firm's own site
Notable Clients: Liverpool John Lennon Airport, Halewood International, Grant UK
Locations: Liverpool
Pricing: Quote-based
Great For: Advertisers buying seo, Advertisers buying ppc, Advertisers buying web design
Website: Mayfly Internet Marketing
4. Make a Difference Marketing
About: Make a Difference Marketing (MADM) is a digital marketing agency headquartered in Liverpool, England that provides search advertising services including Bing Ads integration and optimization. Their search ad services incorporate keyword research, mobile-first landing page optimization, compelling ad copy, and full campaign management across both Google and Bing platforms.
Key Services: Google & Bing Ads, Website Development, SEO & SEM, Social Media Management, Social Media Ads, Brand Design & Strategy, Email Marketing, Photography & Video, Team Training
Industries Served: Local Trades and Service Businesses, Medical, Dental and Wellness Clinics, B2B Services, High-ticket Product Sellers
Notable Clients:
Locations: Liverpool
Pricing: Quote-based
Great For: Local Trades and Service Businesses advertisers, Medical, Dental and Wellness Clinics advertisers, B2B Services advertisers
Website: Make a Difference Marketing
5. DoLocal Digital Marketing Agency
About: DoLocal is a full-service digital marketing agency headquartered at the Royal Albert Dock in Liverpool, UK. They specialize in a combination of web design, local and national SEO, generative engine optimisation, and pay-per-click (PPC) advertising campaigns.
Key Services: PPC Ads Management, Website Design, Quantum SEO, National SEO, Local SEO, Generative Engine Optimisation (GEO) Services, Content Writing
Industries Served: Fashion & Retail
Notable Clients:
Locations: Liverpool
Pricing: Quote-based
Great For: Fashion & Retail advertisers
Website: DoLocal Digital Marketing Agency
6. Castle International
About: Castle International is an integrated digital marketing agency based in Liverpool city centre that offers a full range of services including PPC, SEO, web development, and branding. They position themselves as a revenue-driven agency helping businesses scale through comprehensive digital strategies.
Key Services: Pay Per Click (PPC), SEO, Social Media Advertising, Web Development, Branding and Design, Affiliate Marketing, Content Marketing, Videography
Industries Served: Not stated on the firm's own site
Notable Clients: P&G, Porsche, Swan, Supreme CBD, Steven Brown Art
Locations: Liverpool
Pricing: Quote-based
Great For: Advertisers buying pay per click (ppc), Advertisers buying seo, Advertisers buying social media advertising
Website: Castle International
7. Yoma Digital Ltd
About: Yoma Digital Ltd is a full-service digital marketing and eCommerce agency headquartered in Liverpool, England. Their official website explicitly highlights their capabilities in managing paid search campaigns, including being Bing Ads Certified and offering Microsoft Advertising services.
Key Services: Pay Per Click (PPC), Microsoft Advertising / Bing Ads Management, Google Ads Management, Search Engine Optimisation (SEO), Social & Paid Media, Conversion Rate Optimisation (CRO), Email Marketing, eCommerce Solutions
Industries Served: eCommerce, B2B, B2C
Notable Clients: Premier Forest Products
Locations: Liverpool
Pricing: Quote-based
Great For: eCommerce advertisers, B2B advertisers, B2C advertisers
Website: Yoma Digital Ltd
8. Herd Marketing
About: Herd Marketing is a digital marketing agency based in Liverpool city centre that specializes in paid search, including Microsoft Ads (Bing Ads) and Google Ads management. They offer data-driven pay-per-click strategies designed to help businesses drive targeted traffic and generate quality leads.
Key Services: PPC Management, Microsoft Ads Management, Google Ads Management, Meta Ads Management, Search Engine Optimisation (SEO), WordPress Website Builds, UK-based Hosting
Industries Served: Not stated on the firm's own site
Notable Clients:
Locations: Liverpool
Pricing: Quote-based
Great For: Advertisers buying ppc management, Advertisers buying microsoft ads management, Advertisers buying google ads management
Website: Herd Marketing
9. Epic New Media
About: Epic New Media is a Liverpool-based search marketing agency founded in 2010 and located in the Tempest Building. They specialize in high-impact SEO, PPC, and Generative Engine Optimisation (GEO) to help businesses capture visibility across search engines and AI tools.
Key Services: SEO, PPC, Generative Engine Optimisation (GEO)
Industries Served: Legal, Financial Services, SaaS, Dental
Notable Clients:
Locations: Liverpool
Pricing: Quote-based
Great For: Legal advertisers, Financial Services advertisers, SaaS advertisers
Website: Epic New Media
Quick Comparison Table
| Agency | Key Specialty | Starting Price | Best For |
|---|---|---|---|
| 1. Web Tonic | Full-Service Performance Marketing | USD $3,000/mo | Mid-market to Enterprise |
| 2. Ubiquity Collective | Public Relations | Quote-based | Small and mid-sized advertisers |
| 3. Mayfly Internet Marketing | SEO | Quote-based | Small and mid-sized advertisers |
| 4. Make a Difference Marketing | Google & Bing Ads | Quote-based | Local Trades and Service Businesses advertisers |
| 5. DoLocal Digital Marketing Agency | PPC Ads Management | Quote-based | Fashion & Retail advertisers |
| 6. Castle International | Pay Per Click (PPC) | Quote-based | Small and mid-sized advertisers |
| 7. Yoma Digital Ltd | Pay Per Click (PPC) | Quote-based | eCommerce advertisers |
| 8. Herd Marketing | PPC Management | Quote-based | Small and mid-sized advertisers |
| 9. Epic New Media | SEO | Quote-based | Legal advertisers |
Frequently Asked Questions
Two agencies at the same address. Does that create a conflict?
Not in itself, but it is worth knowing before you brief both. Ubiquity Collective and Herd Marketing both list 49 Jamaica Street, a serviced creative building in the Baltic Triangle, and they are separate companies with separate teams. Shared buildings are normal in Liverpool's creative quarter. If you shortlist both, ask each directly whether it works with any competitor of yours in the same category.
Why open a Microsoft account for a Liverpool business at all?
For cheaper repeat demand rather than reach. StatCounter measured Bing at 4.47% of worldwide search in July 2026 but 8.84% on desktop, and desktop is where most B2B and high-value research still happens. Liverpool's professional services, logistics, education and B2B manufacturers are researched from work machines where Edge and Bing are the untouched default. Volume stays modest, but the auction is thinner than Google's, so cost per click and cost per enquiry usually come in lower for the same keyword set.
Three of eight name clients. Which names are actually verifiable?
Mayfly Internet Marketing credits Liverpool John Lennon Airport, Halewood International and Grant UK on its own site, Castle International names P&G, Porsche and Supreme CBD, and Yoma Digital credits Premier Forest Products. The other five publish testimonials or case studies without logos. That is a normal ratio, but treat every published name as a shortlisting signal and ask for two contactable references.
How do we tell a genuine Microsoft specialist from a Google agency here?
By what happened after the import. The Google Ads import runs in minutes, which is exactly why so many Microsoft accounts are neglected: the import is treated as the strategy instead of the starting point. Ask which campaigns were rebuilt rather than mirrored, whether the Audience Network runs on its own budget line, whether LinkedIn profile targeting is used at all, and how often search terms are reviewed. Weekly is the honest answer for an account of any size; quarterly means the account is running itself.
What does Microsoft Advertising management cost in Liverpool?
None of the eight publishes a rate we could verify on its own site, and Merseyside quotes vary more by inclusions than by headline fee. Send one brief and ask each firm for three separate numbers: the audit, the rebuild and the monthly management. Ask who runs the account day to day, and confirm the Microsoft account, the UET tag and any Merchant Center feed remain in your company's name.
Choosing a Microsoft Advertising Agency in Liverpool
All eight are Liverpool firms. Two of them, Ubiquity Collective and Herd Marketing, share 49 Jamaica Street in the Baltic Triangle, which is worth knowing before you brief both of them on the same account.
Three name clients publicly. Liverpool John Lennon Airport, P&G, Porsche and Premier Forest Products are the verifiable credits; the rest work on testimonials rather than logos.
The import is the start, not the strategy. Ask which campaigns were rebuilt afterwards rather than mirrored, whether the Audience Network has its own budget line, whether LinkedIn profile targeting is used at all, and how often the search terms are actually read.
Nobody publishes a rate. One brief, three quoted lines for audit, rebuild and management, and every account and tag registered to your business rather than the agency. If you would rather have the Microsoft account, the paid search and the organic work answering to one number, read our latest analysis or see how we work in Liverpool.
