Table of contents
How we vet every listicle
Every agency featured on Web Tonic passes our 84-point editorial review before a single listicle goes live. This is how we vet each pick:
Verified client outcomes: We require real case studies with measurable KPIs — revenue, ROAS, CPA, retention — tied to the exact category being ranked. No cherry-picked wins, no unverifiable numbers.
Independent reputation: We cross-check Clutch, Google, G2, and Trustpilot ratings, and screen for review-bombing or suspicious patterns. Only operators with a consistent, verifiable track record make the cut.
Beyond that, every listing goes through a quarterly re-audit. We check 84 criteria across 6 pillars to make sure it still holds up — here are some of the checks we run:
A podcast marketing agency uses podcasts to grow a brand or a show: it buys host-read ads on the right programs, books founders and experts as guests, promotes a company's own podcast to new listeners and measures what each campaign brings back. New York media, finance and consumer brands use podcasts both to buy host-read ads and to put their leaders in front of listeners.
To make this list, each of the nine external firms had to show a podcast advertising, guest booking or podcast growth service on its own site. Not all of them have an office in New York, so each card names the firm's real base, and clients and prices appear only where published.
Which podcast marketing agencies serve New York brands?
Web Tonic plus nine external agencies with a podcast advertising, guest booking or podcast growth service on their own sites. Three are headquartered in New York City; the others run New York campaigns remotely. Seven name a client publicly and none publishes a price.
1. Web Tonic
About: Web Tonic runs podcast and audio marketing from our New York office alongside paid social, creative and analytics, so podcast ads, clips and campaigns are planned by one team. Ad scripts, audio files and audience data stay in the client's own name.
Key Services: Growth Marketing, Paid Social, PPC, Meta Ads, SEO, Google Ads, Snapchat Ads, Amazon Ads, Reddit Ads, TikTok Ads, TikTok Shop, GEO-AEO, Webflow Design, Shopify Design, WordPress Design, UGC, Social Media Management, Pay Per Click Management, Marketing Analytics, Analytics Implementation & CDPs, Performance Branding, Performance 360° Audit, Programmatic Ads, OOH Ads, HR Marketing
Industries Served: eCommerce, SaaS, B2B, Construction Professionals, Home Services, SMEs, Health Spa & Wellness, Retail, Legal & Judicial Services, Food & Beverages, Pets, Fitness, Family & Children, Finance & Insurance, Travel, Non-Profits & Organizations, Furniture & Decoration
Notable Clients: WorldRemit, Jack & Jones, Ardene, L’Oréal, Sendwave, Nestlé, Airbnb. Serve Fortune 500 companies and smaller fast-paced startups.
Locations: Local New York office, with the main HQ in San Francisco and notable offices in Chicago, Miami, Toronto, Montreal, Dubai, Singapore, Sydney and more. Offices on five continents.
Pricing: Custom scope. Flexible and scalable plans according to your needs. Book a call to learn more.
Great For: Mid-market to enterprise-level businesses requiring ongoing, on-tap growth and performance marketing services.
Website: Web Tonic
2. Podmuse
About: Podmuse is a full-service podcast agency on 7th Avenue in New York, with a team in Los Angeles. It designs and produces branded shows, then markets them through promo swaps, in-app and social ad placements, podcast advertising and interview booking.
Key Services: Podcast Marketing, Podcast Advertising, Interview Booking, Podcast Production, Video Podcasting, YouTube Advertising
Industries Served: Technology, Travel, Healthcare, Media, Consumer Goods
Notable Clients: Intel, PayPal, Snowflake, Turkish Airlines
Locations: New York, New York, Los Angeles, California
Pricing: Quote-based
Great For: Brands launching or growing a show, B2B companies using podcasts for pipeline, Teams that want promotion after launch
Website: Podmuse
3. Podcast PR Pro
About: Podcast PR Pro is a boutique podcast agency based in New York City and a division of Orion Public Relations. Its team of cable news producers and editors builds audience growth plans, promotion and marketing for shows alongside production.
Key Services: Podcast Marketing, Audience Growth Plans, Promotion and Marketing, Show Concept and Development, Podcast Editing, Podcast Hosting
Industries Served: Media, Public Relations, Publishing, Professional Services, Authors
Notable Clients: Not named on the pages we checked
Locations: New York, New York
Pricing: Quote-based
Great For: Founders and experts seeking guest spots, Authors and consultants building authority, B2B firms using interviews for leads
Website: Podcast PR Pro
4. Robb Creative Group
About: Robb Creative Group is a full-service creative agency with an address on Lexington Avenue in New York. It sells podcast advertising and podcast production next to social media, SEO, PR and event work.
Key Services: Podcast Marketing, Podcast Advertising, Podcast Production, Social Media Marketing, Public Relations, Video Production
Industries Served: Entertainment, Publishing, Consumer Products, Food and Beverage, Small Businesses
Notable Clients: Ena Tea Co, Bonga Studios
Locations: New York, New York
Pricing: Quote-based
Great For: Brands buying podcast ads, DTC and consumer companies testing audio, Advertisers that want measured results
Website: Robb Creative Group
5. Earworm
About: Earworm is a video podcast agency for B2B brands with studios in Bristol and an address on Wall Street in New York. It shapes the show idea, books guests, runs podcast PR and tracks what each show does for the business.
Key Services: Podcast Marketing, Podcast PR, Podcast Guest Booking, Video Podcast Production, Editorial Strategy, Multi-Platform Distribution
Industries Served: Finance, Insurance, Logistics, Food Tech, Wellness
Notable Clients: Experian, IG Group, Infobip
Locations: Bristol, United Kingdom, New York, New York
Pricing: Quote-based
Great For: Brands launching or growing a show, B2B companies using podcasts for pipeline, Teams that want promotion after launch
Website: Earworm
6. Ad Results Media
About: Ad Results Media is a specialist media agency focused on podcast and digital audio advertising, with hub offices in New York, Houston, Austin, Los Angeles and San Diego. It plans and buys podcast, streaming audio, radio and creator campaigns and measures their results.
Key Services: Podcast Marketing, Podcast Advertising, Streaming Audio Advertising, YouTube Advertising, Creator Integrations, Creator Measurement
Industries Served: Beverage, Beauty, Travel, Wellness, Retail
Notable Clients: Coors Light, Miller Lite, American Giant, Dollar Shave Club
Locations: New York, New York, Houston, Texas, Austin, Texas, Los Angeles, California, San Diego, California
Pricing: Quote-based
Great For: Brands buying podcast ads, DTC and consumer companies testing audio, Advertisers that want measured results
Website: Ad Results Media
7. ADOPTER Media
About: ADOPTER Media is an independent podcast advertising agency, founded in 2016, with an address on West Azure Drive in Las Vegas. It specializes in host-read endorsements and YouTube sponsorships, handling planning, ad copy, negotiation and measurement.
Key Services: Podcast Marketing, Podcast Advertising, Host-Read Endorsements, YouTube Sponsorships, Media Negotiation, Measurement and Verification
Industries Served: DTC Brands, Health and Wellness, Food, Technology, Finance
Notable Clients: Bluechew, Zbiotics, Wild Alaskan Company, Magic Spoon
Locations: Las Vegas, Nevada
Pricing: Quote-based
Great For: Brands buying podcast ads, DTC and consumer companies testing audio, Advertisers that want measured results
Website: ADOPTER Media
8. Kitcaster
About: Kitcaster is a podcast booking agency with an address on 17th Street in Denver. It schedules podcast interviews for startup founders and executives, shapes their story and offers media training and a content studio.
Key Services: Podcast Marketing, Podcast Booking, Story Craft, Media Training, Content Studio, Podcast Campaigns
Industries Served: SaaS, Startups, Medtech, Real Estate, Blockchain
Notable Clients: Alaya Naturals, Cocoon Browser, Visably
Locations: Denver, Colorado
Pricing: Quote-based
Great For: Founders and experts seeking guest spots, Authors and consultants building authority, B2B firms using interviews for leads
Website: Kitcaster
9. JAR Podcast Solutions
About: JAR Podcast Solutions is a branded podcast agency with its home base in Vancouver and teams in Toronto, New York, Los Angeles and San Francisco. It runs podcast strategy, production, audience growth and measurement for established organizations.
Key Services: Podcast Marketing, Audience Growth, Podcast Strategy, Video Podcasts, Audio Podcasts, Podcast Measurement
Industries Served: Technology, Financial Services, Healthcare, Education, Professional Services
Notable Clients: American Express, Salesforce, Expedia, AbbVie
Locations: Vancouver, British Columbia (home base), Toronto, Ontario, New York, New York, Los Angeles, California, San Francisco, California
Pricing: Quote-based
Great For: Brands launching or growing a show, B2B companies using podcasts for pipeline, Teams that want promotion after launch
Website: JAR Podcast Solutions
10. Interview Valet
About: Interview Valet is a podcast interview marketing firm founded in 2014 with a mailing address in Mattawan, Michigan. It plans podcast guest campaigns, coaches the message and books experts and founders on shows that reach their buyers.
Key Services: Podcast Marketing, Podcast Interview Campaigns, Message Coaching, Done-for-You Booking, Guest Training, Authority Building
Industries Served: Professional Services, Coaching and Consulting, Non-Fiction Authors, Founders, Brands
Notable Clients: Not named on the pages we checked
Locations: Mattawan, Michigan
Pricing: Quote-based
Great For: Founders and experts seeking guest spots, Authors and consultants building authority, B2B firms using interviews for leads
Website: Interview Valet
Quick Comparison Table
| Agency | Key Specialty | Starting Price | Best For |
|---|---|---|---|
| 1. Web Tonic | Full-Service Performance Marketing | Custom scope | Mid-market to Enterprise (local New York office) |
| 2. Podmuse | Global brands launching and growing a show | Quote-based | Brands launching or growing a show |
| 3. Podcast PR Pro | Experts launching a show with PR support | Quote-based | Founders and experts seeking guest spots |
| 4. Robb Creative Group | Small brands wanting podcast ads plus social | Quote-based | Brands buying podcast ads |
| 5. Earworm | B2B brands that want shows tied to pipeline | Quote-based | Brands launching or growing a show |
| 6. Ad Results Media | Brands buying podcast ads at national scale | Quote-based | Brands buying podcast ads |
| 7. ADOPTER Media | DTC brands scaling host-read ads | Quote-based | Brands buying podcast ads |
| 8. Kitcaster | Founders who want to be guests on podcasts | Quote-based | Founders and experts seeking guest spots |
| 9. JAR Podcast Solutions | Enterprises that want a measured branded show | Quote-based | Brands launching or growing a show |
| 10. Interview Valet | Experts using podcast interviews to win clients | Quote-based | Founders and experts seeking guest spots |
Frequently Asked Questions
How do I choose a podcast marketing agency in New York?
Start with the goal: ads on other people's shows, guest spots for your leaders or growth for your own podcast, because each needs a different team. Then check proof. Seven of these nine agencies name a client on their own site (Intel and Ena Tea Co among them). Ask how the agency picks shows, how it measures results, for example promo codes, surveys or pixel-based attribution, and who owns the contacts and audio it creates.
How much does a podcast marketing agency cost in New York?
There are two costs: the media itself, such as the fee each show charges for an ad or the paid promotion budget, and the agency's fee for planning, booking and reporting. None of the external agencies here publishes a fee, so every figure will come from a proposal. Fees depend on whether the agency buys ads, books interviews or grows your own show, and on how many shows or guest spots a month you want. Ask if the fee is a retainer, a share of spend or per placement.
What is the difference between podcast production and podcast marketing?
Production makes the show: recording, editing, video and publishing. Marketing gets it heard or puts your brand on other shows: ads, guest bookings, promo swaps, paid promotion and clips. Some agencies here do both, others only buy ads or only book guests. Check that each one has a real podcast marketing, advertising or booking page.
How long does podcast marketing take to show results?
Host-read ad campaigns usually run a test flight of four to eight weeks before the agency knows which shows work. Guest bookings start airing one to three months after the first pitch, because shows record ahead. In a market like New York, plan for at least a quarter and agree how results will be tracked before the first episode airs.
Should a New York business hire a local podcast marketing agency or a remote one?
Three of the nine external agencies are headquartered in New York City; the others work remotely from bases such as Bristol, Denver and Las Vegas. Earworm, Ad Results Media and JAR Podcast Solutions each list New York among their offices. A local agency helps when you want to record or meet in person, but ad buying, guest booking and promotion all run remotely, because the shows and listeners are national. Results with brands like yours matter more than the address.
Choosing a Podcast Marketing Agency in New York
Start with your own numbers. Know who you want to reach, what a new customer is worth and how you will track a listener who buys. An agency can only plan shows and bookings around targets it has been told about.
Check experience you can verify. Seven of the nine external agencies name a client on their own site and none publishes a price. Ask the rest for a reference you can call, and see how our performance creative service is scoped.
Agree how you will work together. Settle who approves ad scripts and talking points, who owns the audio and the contact list, how often you meet and which result month three is judged on. Our paid social team can turn podcast moments into clips and ads.
Never skip the consultation. Book calls with two or three agencies from this list, bring the same brief to each and compare the questions they ask about your audience and goals. If you want a team in the city, meet our New York office.
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