Table of contents
How we vet every listicle
Every agency featured on Web Tonic passes our 84-point editorial review before a single listicle goes live. This is how we vet each pick:
Verified client outcomes: We require real case studies with measurable KPIs — revenue, ROAS, CPA, retention — tied to the exact category being ranked. No cherry-picked wins, no unverifiable numbers.
Independent reputation: We cross-check Clutch, Google, G2, and Trustpilot ratings, and screen for review-bombing or suspicious patterns. Only operators with a consistent, verifiable track record make the cut.
Beyond that, every listing goes through a quarterly re-audit. We check 84 criteria across 6 pillars to make sure it still holds up — here are some of the checks we run:
A Microsoft Advertising agency runs paid campaigns inside Microsoft Advertising, the platform most people still call Bing Ads: search across Bing, Yahoo and DuckDuckGo, Shopping fed by a Merchant Center feed, Performance Max, Audience Ads on MSN and Outlook, LinkedIn targeting layered onto search, plus the UET tag, conversion imports, bid management and reporting around it.
We compared seventeen firms serving Raleigh on evidenced paid search work, clients named on their own domains, published rates and a verified address. Fifteen sit in the city, from downtown and Glenwood South out toward North Hills. Red Shark Digital works from Greenville in eastern North Carolina, and the entry says so rather than presenting it as a Raleigh firm.
What should a Raleigh company ask a Microsoft Advertising agency first?
Ask who has personally run a Microsoft account. Fifteen of these seventeen firms publish a Raleigh address, five name a client on their own site and none publishes a management fee, so references matter most.
1. Web Tonic
About: Web Tonic runs Microsoft Advertising inside one search programme rather than as a standalone product, which suits Raleigh advertisers whose Google account is mature and whose Microsoft import has been idling. We own the search buying, produce the ad creative and wire the UET tag and offline conversion imports through our measurement work so both platforms answer to one definition of a qualified lead. Firms wanting only a monthly bid check have good local options below.
Key Services: Growth Marketing, Paid Social, PPC, Meta Ads, SEO, Google Ads, Snapchat Ads, Amazon Ads, Reddit Ads, TikTok Ads, TikTok Shop, GEO-AEO, Webflow Design, Shopify Design, WordPress Design, UGC, Social Media Management, Pay Per Click Management, Marketing Analytics, Analytics Implementation & CDPs, Performance Branding, Performance 360° Audit, Programmatic Ads, OOH Ads, HR Marketing
Industries Served: eCommerce, SaaS, B2B, Construction Professionals, Home Services, SMEs, Health Spa & Wellness, Retail, Legal & Judicial Services, Food & Beverages, Pets, Fitness, Family & Children, Finance & Insurance, Travel, Non-Profits & Organizations, Furniture & Decoration
Notable Clients: WorldRemit, Jack & Jones, Ardene, L'Oréal, Sendwave, Nestlé, Airbnb. Serve Fortune 500 companies and smaller fast-paced startups.
Locations: HQ in San Francisco with notable offices in New York, Chicago, Miami, Toronto, Montreal, Dubai, Singapore, Sydney and more. Offices on five continents.
Pricing: Starting at USD $3,000 per month. Flexible and scalable plans at any time according to your enterprise needs. Book a call to learn more.
Great For: Mid-market to enterprise-level businesses requiring ongoing, on-tap growth and performance marketing services.
Website: Web Tonic
2. BOS Digital
About: BOS Digital is a Raleigh-based digital marketing and lead generation agency that focuses on building structure and strategy for business growth. Their team delivers integrated online visibility campaigns, combining digital asset optimization, content strategy, and social media management.
Key Services: Digital Marketing, Lead Generation, Communications, Social Media Marketing, Content Marketing, Digital Strategy
Industries Served: Not stated on the firm's own site
Notable Clients: No client publicly named on the firm's own site
Locations: Raleigh
Pricing: Quote-based
Great For: Advertisers buying digital marketing, Advertisers buying lead generation, Advertisers buying communications
Website: BOS Digital
3. Brasco ///
About: Brasco /// is a full-service branding and digital marketing agency based in Raleigh, North Carolina. They provide integrated marketing services including paid search advertising and PPC campaigns to help client brands increase online visibility.
Key Services: Paid Search, PPC Advertising, Digital Marketing, Brand Strategy, Web Design
Industries Served: Not stated on the firm's own site
Notable Clients: No client publicly named on the firm's own site
Locations: Raleigh
Pricing: Quote-based
Great For: Advertisers buying paid search, Advertisers buying ppc advertising, Advertisers buying digital marketing
Website: Brasco ///
4. Mellonaid
About: Mellonaid is a digital marketing and branding agency located in Raleigh, NC providing branding, content creation, storytelling, and digital marketing services. They exist at the heart of the intersection between marketing and design, utilizing data-driven analytics and design excellence to transform brand visibility.
Key Services: Digital Marketing, Branding & Design, Content Creation, Pay-Per-Click, SEO & SEM
Industries Served: Not stated on the firm's own site
Notable Clients: No client publicly named on the firm's own site
Locations: Raleigh
Pricing: Quote-based
Great For: Advertisers buying digital marketing, Advertisers buying branding & design, Advertisers buying content creation
Website: Mellonaid
5. Media Two
About: Media Two is a specialized media buying and digital advertising agency based in Raleigh, North Carolina since 1998. They focus heavily on search engine marketing, programmatic media buying, and data-driven analytics to optimize campaign performance. Their insights explicitly discuss search engine campaign metrics and strategies across ad platforms like Microsoft Advertising.
Key Services: Programmatic Media Buying, Search Engine Marketing & Shopping, Social Media Buying, Direct Digital Media Buying, Traditional Media Buying, Advanced Campaign Analytics, Agency Partnering
Industries Served: Retail, Telecom, Healthcare, Higher Education, B2B Technology, Consumer Goods, Financial Services
Notable Clients: Glock, Berkshire Hathaway, Walmart, Microsoft, GSM Outdoors, Frontier Communications, Sonoco, 3M, UNC Kenan-Flagler
Locations: Raleigh
Pricing: Quote-based
Great For: Retail advertisers, Telecom advertisers, Healthcare advertisers
Website: Media Two
6. M is Good
About: M is Good is a digital marketing and brand development agency headquartered in Raleigh, North Carolina. They provide performance-driven strategies including paid search advertising, digital media buying, search engine optimization, and website design.
Key Services: Digital Marketing, Brand Development, Digital Advertising, Search Engine Optimization, Website Design, Paid Search Advertising, Conversion Rate Optimization, Digital Media Buying
Industries Served: Not stated on the firm's own site
Notable Clients: No client publicly named on the firm's own site
Locations: Raleigh
Pricing: Quote-based
Great For: Advertisers buying digital marketing, Advertisers buying brand development, Advertisers buying digital advertising
Website: M is Good
7. The Department of Marketing
About: The Department of Marketing is a Raleigh-based digital marketing agency providing services such as marketing strategy, search engine optimization, web design, and content marketing. Their site details core capabilities geared towards building brand presence, though specific Microsoft Advertising or Bing Ads offerings are not explicitly mentioned.
Key Services: Marketing Strategy, Website Design, Optimization & Maintenance, SEO, Reputation Management, Content Marketing
Industries Served: Not stated on the firm's own site
Notable Clients: No client publicly named on the firm's own site
Locations: Raleigh
Pricing: Quote-based
Great For: Advertisers buying marketing strategy, Advertisers buying website design, optimization & maintenance, Advertisers buying seo
Website: The Department of Marketing
8. Sprout Media Lab
About: Sprout Media Lab is a full-service digital marketing agency headquartered in Raleigh, North Carolina, with additional offices in Florida. They specialize in a wide range of services including WordPress web design, search engine optimization, pay-per-click management, and local SEO campaigns. Their team provides tailored digital marketing strategies designed to help local and national businesses grow their online visibility and lead generation.
Key Services: WordPress Websites, SEO Services, Content Marketing, PPC Management, Email Marketing, Social Media Marketing, Ad Retargeting, Local SEO
Industries Served: Attorney & Law Firm, Assisted Living & Home Care, Auto Repair & Services, Business & Professional, Child Care & Education, Chiropractor & Acupuncture, Contractors & Construction, Dentist & Orthodontist, Entertainment & Events, Medical & Healthcare, Real Estate, Restaurant & Bars
Notable Clients: No client publicly named on the firm's own site
Locations: Raleigh
Pricing: Quote-based
Great For: Attorney & Law Firm advertisers, Assisted Living & Home Care advertisers, Auto Repair & Services advertisers
Website: Sprout Media Lab
9. Phelps Digital
About: Phelps Digital is a digital marketing consultancy headquartered in Raleigh, North Carolina, specializing in digital strategy, vendor management, and campaign audits rather than direct ad placement. They focus on holding external marketing providers accountable and optimizing performance across digital channels.
Key Services: Digital Marketing Strategy, Vendor Management, Digital Audits
Industries Served: Automotive, Furniture, Legal, Healthcare
Notable Clients: No client publicly named on the firm's own site
Locations: Raleigh
Pricing: Quote-based
Great For: Automotive advertisers, Furniture advertisers, Legal advertisers
Website: Phelps Digital
10. GO Media
About: GO Media is a digital marketing agency located in Raleigh, North Carolina, offering services including search engine optimization, pay-per-click advertising, and web design. They help local and growing businesses expand their online presence through targeted digital campaigns.
Key Services: Digital Marketing, PPC, SEO, Web Design, Social Media Marketing
Industries Served: Not stated on the firm's own site
Notable Clients: No client publicly named on the firm's own site
Locations: Raleigh
Pricing: Quote-based
Great For: Advertisers buying digital marketing, Advertisers buying ppc, Advertisers buying seo
Website: GO Media
11. TriMark Digital
About: TriMark Digital is a full-service performance marketing and digital agency headquartered in downtown Raleigh, North Carolina. They are an official Microsoft Advertising Select Partner certified to manage Bing search campaigns alongside other major digital media channels.
Key Services: Paid Search, Microsoft Advertising, Google Ads, Paid Social, SEO & Organic Strategy, Conversion Rate Optimization, Web Development, Managed Analytics
Industries Served: Home Services, Food & Beverage, Golf, B2B, Fiber, Healthcare, Construction, Franchise Marketing, Travel & Leisure, Manufacturing, Lifestyle
Notable Clients: Kohler Home Generator, Kinetico Advanced Water Systems, Fink's Jewelers
Locations: Raleigh
Pricing: Quote-based
Great For: Home Services advertisers, Food & Beverage advertisers, Golf advertisers
Website: TriMark Digital
12. Brighter Click
About: Brighter Click is a full-funnel performance marketing agency headquartered in Raleigh, North Carolina, specializing in paid media, user-generated content (UGC) production, and creative strategy. Their team combines data-driven digital media buying across platforms like Google and Meta with custom creative workflows to scale growth for ecommerce, SaaS, and healthcare brands.
Key Services: Paid Media Management, Paid Search, Paid Social Ads, Strategic UGC, Influencer Management, Ad Creative Strategy, Fractional CMO
Industries Served: eCommerce, SaaS, Healthcare, Clinical Trials, B2B Tech
Notable Clients: Adams Clinical, Rocket Fire, Haggard Pirate
Locations: Raleigh
Pricing: Quote-based
Great For: eCommerce advertisers, SaaS advertisers, Healthcare advertisers
Website: Brighter Click
13. The Midtown Group
About: The Midtown Group is a sales and marketing consulting agency based in Raleigh, North Carolina, specializing in sales strategy, funnel optimization, and team training. Their website does not mention Microsoft Advertising, Bing Ads, or PPC management services.
Key Services: Sales Strategy, Sales Operations, Market Expansion Support, Leadership Development, Sales Training
Industries Served: Not stated on the firm's own site
Notable Clients: No client publicly named on the firm's own site
Locations: Raleigh
Pricing: Quote-based
Great For: Advertisers buying sales strategy, Advertisers buying sales operations, Advertisers buying market expansion support
Website: The Midtown Group
14. Red Shark Digital
About: Red Shark Digital is a digital marketing agency providing multi-channel paid search solutions, including dedicated Bing Ads management and Microsoft Advertising integration. They offer data-driven strategies spanning PPC advertising, search engine optimization, and custom Webflow website development.
Key Services: PPC Advertising, Bing Ads Management, SEM, SEO, Webflow Development, Branding & Identity Design
Industries Served: Not stated on the firm's own site
Notable Clients: flyExclusive, Interventional Pain Doctors, Painted Peacock, Rebel Fitness
Locations: Greenville, NC
Pricing: Quote-based
Great For: Advertisers buying ppc advertising, Advertisers buying bing ads management, Advertisers buying sem
Website: Red Shark Digital
15. Instinctive Branding
About: Instinctive Branding is a digital marketing and branding agency based in Raleigh, North Carolina. They specialize in web design, SEO, social media management, and comprehensive brand strategy campaigns.
Key Services: Website Development and Design, On Site SEO, Brand Strategy, Social Media Management, Logo Design, Branding Campaigns, Marketing Programs
Industries Served: Not stated on the firm's own site
Notable Clients: No client publicly named on the firm's own site
Locations: Raleigh
Pricing: Quote-based
Great For: Advertisers buying website development and design, Advertisers buying on site seo, Advertisers buying brand strategy
Website: Instinctive Branding
16. Walk West
About: Walk West is a growth consultancy and marketing agency headquartered in Raleigh, North Carolina, operating at the intersection of marketing and AI transformation. They deliver performance-driven media campaigns including Paid Search, specifically offering Google Ads and Microsoft Ads management for high-intent lead generation.
Key Services: Paid Search (PPC), Google Ads and Microsoft Ads management, Paid Social, Programmatic, SEO & AI Search Optimization
Industries Served: Not stated on the firm's own site
Notable Clients: Pendo
Locations: Raleigh
Pricing: Quote-based
Great For: Advertisers buying paid search (ppc), Advertisers buying google ads and microsoft ads management, Advertisers buying paid social
Website: Walk West
17. 90 Degree Design
About: 90 Degree Design is a Raleigh, North Carolina-based digital marketing and branding agency that builds custom websites and creates comprehensive digital marketing strategies. Their team leverages SEO, PPC, and branding expertise to help businesses reach new customers and outperform competitors.
Key Services: Web Design, Branding, Logo Design, Search Engine Optimization (SEO), Digital Marketing, PPC
Industries Served: Not stated on the firm's own site
Notable Clients: No client publicly named on the firm's own site
Locations: Raleigh
Pricing: Quote-based
Great For: Advertisers buying web design, Advertisers buying branding, Advertisers buying logo design
Website: 90 Degree Design
Quick Comparison Table
| Agency | Key Specialty | Starting Price | Best For |
|---|---|---|---|
| 1. Web Tonic | Full-Service Performance Marketing | USD $3,000/mo | Mid-market to Enterprise |
| 2. BOS Digital | Digital Marketing | Quote-based | Small and mid-sized advertisers |
| 3. Brasco /// | Paid Search | Quote-based | Small and mid-sized advertisers |
| 4. Mellonaid | Digital Marketing | Quote-based | Small and mid-sized advertisers |
| 5. Media Two | Programmatic Media Buying | Quote-based | Retail advertisers |
| 6. M is Good | Digital Marketing | Quote-based | Small and mid-sized advertisers |
| 7. The Department of Marketing | Marketing Strategy | Quote-based | Small and mid-sized advertisers |
| 8. Sprout Media Lab | WordPress Websites | Quote-based | Attorney & Law Firm advertisers |
| 9. Phelps Digital | Digital Marketing Strategy | Quote-based | Automotive advertisers |
| 10. GO Media | Digital Marketing | Quote-based | Small and mid-sized advertisers |
| 11. TriMark Digital | Paid Search | Quote-based | Home Services advertisers |
| 12. Brighter Click | Paid Media Management | Quote-based | eCommerce advertisers |
| 13. The Midtown Group | Sales Strategy | Quote-based | Small and mid-sized advertisers |
| 14. Red Shark Digital | PPC Advertising | Quote-based | Small and mid-sized advertisers |
| 15. Instinctive Branding | Website Development and Design | Quote-based | Small and mid-sized advertisers |
| 16. Walk West | Paid Search (PPC) | Quote-based | Small and mid-sized advertisers |
| 17. 90 Degree Design | Web Design | Quote-based | Small and mid-sized advertisers |
Frequently Asked Questions
Does the Triangle economy suit Microsoft Advertising?
It suits it well. Microsoft says Bing has passed one billion monthly active users, while StatCounter measured its worldwide search share at about five percent in March 2026, so the reach headline and the measured share disagree. Research Triangle Park means a large base of enterprise software, pharmaceutical, medical device and government contracting employers whose staff work on corporate Windows machines with Bing as the browser default. Those are business-hours searches from decision-makers, which is a different proposition from consumer demand and often converts at a materially lower cost per qualified lead.
Which Raleigh firms name clients on their own sites?
Five of the seventeen. Media Two names national retail and manufacturing accounts, TriMark Digital names home and jewellery brands, Brighter Click names clinical and ecommerce clients, Red Shark Digital names aviation and healthcare accounts and Walk West names a technology client. Credits we could not verify on a firm's own domain were removed rather than copied from a directory profile, which keeps this count honest.
What should Microsoft Ads management cost in Raleigh?
None of the seventeen publishes a rate, so this market gives you no public benchmark. Expect a percentage of spend, a flat monthly retainer or a hybrid, and expect the percentage to look high on a small Microsoft budget because the workload is close to fixed regardless of spend. Ask what the fee becomes if Microsoft settles at a tenth of your Google spend, in writing.
Do these firms sell Microsoft Ads as a headline service?
Rarely. Paid search is sold as a bundle in which Google Ads is the product and Microsoft Advertising sits further down the page, and several firms here lead with branding, video or web development instead. That is not disqualifying, but it means your first call must establish who has personally managed a Microsoft account, at what monthly spend and for how long, rather than accepting a platform logo.
Should we import the Google account or build fresh?
Import first, then rebuild. The import copies structure, keywords and copy in minutes, which is the cheap part, but it also copies bids and audience settings tuned for a different auction. Ask each firm what it pauses, how it resets bids, whether it rewrites match types and how long it waits before judging results. A firm treating the import as the finished job has told you plenty.
Choosing a Microsoft Ads Partner in Raleigh
Local supply is deep and mostly city-based. Fifteen of the seventeen firms publish a Raleigh address, with only Red Shark Digital working the market from Greenville, so in-person reviews are realistic.
Client evidence is comparatively strong. Five firms name clients on their own domains, which gives you a starting point for reference calls before you brief anyone, and the rest should be asked for two callable Microsoft references.
No published fee means you set the benchmark. Send one identical brief to three firms and compare management fee, media minimum, setup charge and notice period line by line rather than reading three differently shaped proposals.
Business-hours B2B demand is the opportunity here. Agree the spend, timeframe and cost per qualified lead that keeps Microsoft in the plan, and confirm conversion tracking works first. If you would rather keep the search buying, the creative and the measurement with one team, read our latest analysis or start here.
