Table of contents
How we vet every listicle
Every agency featured on Web Tonic passes our 84-point editorial review before a single listicle goes live. This is how we vet each pick:
Verified client outcomes: We require real case studies with measurable KPIs — revenue, ROAS, CPA, retention — tied to the exact category being ranked. No cherry-picked wins, no unverifiable numbers.
Independent reputation: We cross-check Clutch, Google, G2, and Trustpilot ratings, and screen for review-bombing or suspicious patterns. Only operators with a consistent, verifiable track record make the cut.
Beyond that, every listing goes through a quarterly re-audit. We check 84 criteria across 6 pillars to make sure it still holds up — here are some of the checks we run:
A Microsoft Advertising agency runs paid campaigns inside Microsoft Advertising, the platform most people still call Bing Ads: search across Bing, Yahoo and DuckDuckGo, Shopping fed by a Merchant Center feed, Performance Max, Audience Ads on MSN and Outlook, LinkedIn targeting layered onto search, plus the UET tag, conversion imports, bid management and reporting around it.
We checked seventeen firms serving Baltimore against evidenced paid search work, clients named on their own domains, published rates and a verified address. Thirteen are in the metro. WebFX works from Harrisburg, Thrive Internet Marketing Agency from Arlington in Texas, 7ten Digital Marketing from Towson and CC&A Strategic Media from Perry Hall, and the page states that rather than implying a Baltimore office.
Which Baltimore agencies can actually run Microsoft Advertising?
Most sell it inside a broader paid search retainer. Thirteen of the seventeen firms compared here are headquartered in the Baltimore area and eight name clients on their own sites, which is an unusually high disclosure rate for a city list.
1. Web Tonic
About: Web Tonic works with Baltimore advertisers whose Microsoft account was switched on by an import and never touched again, which is the normal state of the channel in this market. We rebuild the account structure, rewrite the copy for a different auction, and connect the UET tag and offline conversion imports through our measurement work so the search programme and the wider growth plan report on the same terms. Institutions that need brand-heavy campaign production more than media rebuilding will find stronger fits among the Baltimore agencies below.
Key Services: Growth Marketing, Paid Social, PPC, Meta Ads, SEO, Google Ads, Snapchat Ads, Amazon Ads, Reddit Ads, TikTok Ads, TikTok Shop, GEO-AEO, Webflow Design, Shopify Design, WordPress Design, UGC, Social Media Management, Pay Per Click Management, Marketing Analytics, Analytics Implementation & CDPs, Performance Branding, Performance 360° Audit, Programmatic Ads, OOH Ads, HR Marketing
Industries Served: eCommerce, SaaS, B2B, Construction Professionals, Home Services, SMEs, Health Spa & Wellness, Retail, Legal & Judicial Services, Food & Beverages, Pets, Fitness, Family & Children, Finance & Insurance, Travel, Non-Profits & Organizations, Furniture & Decoration
Notable Clients: WorldRemit, Jack & Jones, Ardene, L'Oréal, Sendwave, Nestlé, Airbnb. Serve Fortune 500 companies and smaller fast-paced startups.
Locations: HQ in San Francisco with notable offices in New York, Chicago, Miami, Toronto, Montreal, Dubai, Singapore, Sydney and more. Offices on five continents.
Pricing: Starting at USD $3,000 per month. Flexible and scalable plans at any time according to your enterprise needs. Book a call to learn more.
Great For: Mid-market to enterprise-level businesses requiring ongoing, on-tap growth and performance marketing services.
Website: Web Tonic
2. Goldiata Creative
About: Goldiata Creative is a digital marketing agency located in Baltimore, Maryland, specializing in online advertising, search engine optimization, and brand development. Founded in 2016, the agency partners with nonprofits, advocacy organizations, and universities to execute tailored digital campaigns.
Key Services: Digital Marketing, Search Engine Optimization (SEO), Online Advertising, PPC, Branding, Website Development
Industries Served: Nonprofits, Advocacy Organizations, Universities
Notable Clients: Howard University, Johns Hopkins
Locations: Baltimore
Pricing: Quote-based
Great For: Nonprofits advertisers, Advocacy Organizations advertisers, Universities advertisers
Website: Goldiata Creative
3. Bimeo Digital Solutions
About: Bimeo Digital Solutions is a software development and digital marketing agency based in Baltimore, Maryland, specializing in personalized digital strategies. Their core offerings span search engine optimization, pay-per-click advertising, social media management, email newsletters, and web design.
Key Services: Search Engine Optimization, Pay-Per-Click Advertising, Social Media Management, Email Newsletters, Web Design, Software Development
Industries Served: Roofing, Gyms, Lawyers, Mental Health Professionals, Construction Companies
Notable Clients: No client publicly named on the firm's own site
Locations: Baltimore
Pricing: Quote-based
Great For: Roofing advertisers, Gyms advertisers, Lawyers advertisers
Website: Bimeo Digital Solutions
4. Exponential Media
About: Exponential Media is a full-service online digital marketing agency dedicated to growing digital awareness, lead flow, and revenue. They partner with clients to achieve business goals through video production, social media marketing, website development, media planning and buying, content creation, and strategic consulting.
Key Services: Digital Marketing, Media Planning and Buying, Website Development, Social Media Marketing, Video Production, Strategic Consulting, Branding, Content Creation, AI Optimizations
Industries Served: Not stated on the firm's own site
Notable Clients: No client publicly named on the firm's own site
Locations: Baltimore
Pricing: Quote-based
Great For: Advertisers wanting managed paid search
Website: Exponential Media
5. AltaVista Strategic Partners
About: AltaVista Strategic Partners is a full-service marketing company based in Baltimore, Maryland, specializing in growth strategies for contractors nationwide. They manage multi-channel paid media campaigns alongside search engine optimization, web development, and programmatic advertising.
Key Services: Search Engine Optimization (SEO), Paid Media & PPC Advertising, Website Design & Development, Social Media Management, Programmatic Advertising, Database Email Marketing
Industries Served: Contractors, Home Services, Commercial & Residential Construction
Notable Clients: No client publicly named on the firm's own site
Locations: Baltimore
Pricing: Quote-based
Great For: Contractors advertisers, Home Services advertisers, Commercial & Residential Construction advertisers
Website: AltaVista Strategic Partners
6. WebFX
About: WebFX is a full-service digital marketing and technology agency offering data-driven pay-per-click (PPC) management services, including Microsoft Advertising campaigns. Headquartered in Pennsylvania, the agency leverages its proprietary marketing technology platform to drive revenue growth for businesses across various sectors.
Key Services: Digital Marketing, PPC Advertising, Microsoft Advertising, SEO, Web Design
Industries Served: Not stated on the firm's own site
Notable Clients: No client publicly named on the firm's own site
Locations: Harrisburg
Pricing: Quote-based
Great For: Advertisers wanting managed paid search
Website: WebFX
7. Dragonfly Digital Marketing
About: Dragonfly Digital Marketing is a boutique digital marketing agency headquartered in Baltimore, MD, offering customized campaigns with a focus on SEO, content, and paid advertising. As an official Microsoft Ads Partner, the firm helps businesses expand their reach across the Bing search engine and other Microsoft-owned properties alongside traditional Google Ads. They provide structured, transparent PPC management aimed at lowering cost-per-click and driving targeted user acquisition.
Key Services: Pay-Per-Click (PPC) Advertising, Microsoft Ads (Bing Ads) Management, Google Ads Management, Search Engine Optimization (SEO), Social Media Management, Content Strategy & Development
Industries Served: Ecommerce, Commercial, Law, Education, SaaS, Business Services, Financial Services, Information Technology
Notable Clients: Macrogen Lab, QL2 Software
Locations: Baltimore
Pricing: Quote-based
Great For: Ecommerce advertisers, Commercial advertisers, Law advertisers
Website: Dragonfly Digital Marketing
8. Thrive Internet Marketing Agency
About: Thrive Internet Marketing Agency is a full-service digital marketing and web design company offering multi-channel search engine marketing, pay-per-click advertising, and customized online growth strategies. They maintain multiple satellite office listings across the United States, including Baltimore, while headquartered in Arlington, Texas.
Key Services: PPC Management, Search Engine Optimization (SEO), Social Media Marketing, Custom Website Design, eCommerce Marketing, Conversion Rate Optimization (CRO)
Industries Served: Not stated on the firm's own site
Notable Clients: No client publicly named on the firm's own site
Locations: Arlington
Pricing: Quote-based
Great For: Advertisers wanting managed paid search
Website: Thrive Internet Marketing Agency
9. SR&B Advertising
About: SR&B Advertising is a long-standing full-service omni-channel performance marketing and advertising agency based in the Baltimore DC Metro Area. They provide data-informed strategy, digital media, creative services, and comprehensive branding solutions.
Key Services: Digital Marketing & Advertising, SEM/PPC, SEO, Traditional Marketing & Advertising, Branding & Creative Services, Customer Experience, Data & Analytics, Strategy & Consultation
Industries Served: Not stated on the firm's own site
Notable Clients: Baltimore Ravens
Locations: Baltimore
Pricing: Quote-based
Great For: Advertisers wanting managed paid search
Website: SR&B Advertising
10. 7ten Digital Marketing
About: 7ten Digital Marketing is an inbound lead generation and digital marketing agency focused on the construction and home services industries. Their core services consist of custom web design, search engine optimization (SEO), and paid Google advertising campaigns.
Key Services: Web Design, SEO, Pay-Per-Click Advertising, Google Ads
Industries Served: Construction, Home Services, General Contractors, Home Remodeling
Notable Clients: Byrd Design and Build
Locations: Towson
Pricing: Quote-based
Great For: Construction advertisers, Home Services advertisers, General Contractors advertisers
Website: 7ten Digital Marketing
11. KTD Creative
About: KTD Creative is a Baltimore-based boutique marketing and creative agency providing strategic communications, branding, digital marketing, and web design for nonprofits, universities, and mission-driven businesses. The firm delivers digital advertising services including paid search and social media advertising alongside content creation and brand identity development.
Key Services: Digital Advertising (Social Media, Pay Per Click), Website Design & Development, Branding & Creative Services, Marketing Strategy & Communications, SEO
Industries Served: Nonprofits, Universities, Healthcare, Arts Organizations, Federal Agencies
Notable Clients: The White House Fellows Program, FDIC, Georgetown University, World Bank, Smithsonian National Museum of Natural History and National Museum of African American History and Culture, League of Conservation Voters, Dance Place
Locations: Baltimore
Pricing: Quote-based
Great For: Nonprofits advertisers, Universities advertisers, Healthcare advertisers
Website: KTD Creative
12. Planit
About: Planit is a full-service marketing and advertising agency headquartered in Baltimore, Maryland, offering integrated media, digital strategy, and creative capabilities. Their official platform preferences explicitly list Microsoft Ads alongside Google Ads and other major execution channels for paid media campaigns. They specialize in driving data-backed customer acquisition, web design, public relations, and targeted multi-channel campaigns.
Key Services: Paid Search (SEM), Microsoft Ads, Google Ads, Paid Social Advertising, Programmatic Advertising, Digital Strategy, Creative Development, Web Development & Design, Media Planning & Buying, Public Relations
Industries Served: Healthcare, Consumer Packaged Goods, Financial Services, Solar Energy, Manufacturing
Notable Clients: Toro, Johns Hopkins School of Nursing, Shoals, LifeBridge Health, CareFirst BlueCross BlueShield, SECU Maryland, Kelly Benefits
Locations: Baltimore
Pricing: Quote-based
Great For: Healthcare advertisers, Consumer Packaged Goods advertisers, Financial Services advertisers
Website: Planit
13. Warschawski
About: Warschawski is an integrated full-service marketing communications and digital agency headquartered in Baltimore, Maryland. The agency provides comprehensive digital marketing, advertising, and web development services under one roof.
Key Services: Advertising, Digital Marketing, Marketing Strategy, Public Relations, Social Media Strategy, Web Design and Development, Branding, Design
Industries Served: Not stated on the firm's own site
Notable Clients: Under Armour
Locations: Baltimore
Pricing: Quote-based
Great For: Advertisers wanting managed paid search
Website: Warschawski
14. Fusion SEO
About: Fusion SEO is a digital marketing agency with offices in Baltimore, Maryland, and Old Bridge, New Jersey. They specialize in organic search engine results alongside pay-per-click management, web development, and social media lead generation services.
Key Services: Local SEO, Pay Per Click (PPC), Dental AI Marketing, Web Development, Facebook Lead Generation, LinkedIn Lead Generation
Industries Served: Not stated on the firm's own site
Notable Clients: No client publicly named on the firm's own site
Locations: Baltimore
Pricing: Quote-based
Great For: Advertisers wanting managed paid search
Website: Fusion SEO
15. CC&A Strategic Media
About: CC&A Strategic Media is a digital marketing and communications firm specializing in marketing psychology and digital marketing techniques such as SEO, SEM, and pay-per-click advertising. They provide comprehensive strategy creation, technological integration, and implementation services to help organizations grow their online marketplace presence.
Key Services: Digital Marketing, Pay Per Click, Retargeting & Direct Response Advertising, SEO/SEM, Website Development & Graphic Design, Social Media Marketing, Brand Development
Industries Served: Residential Construction, Commercial Construction, Business Law, Family Law, Personal Injury Law, Accounting, Staffing & Recruiting, Cybersecurity & IT, Mental Health, Chiropractic, Physical Therapy, Dentistry, Plastic Surgery, Property Management
Notable Clients: No client publicly named on the firm's own site
Locations: Perry Hall, Maryland
Pricing: Quote-based
Great For: Residential Construction advertisers, Commercial Construction advertisers, Business Law advertisers
Website: CC&A Strategic Media
16. Charm City Interactive
About: Charm City Interactive is a full-service digital marketing agency based in Baltimore, Maryland, specializing in web design, SEO, and paid advertising solutions. Their service offerings focus on digital brand growth, search visibility, and performance marketing for local businesses.
Key Services: Web Development, SEO Optimization, Google Ads, Meta Ads, Social Media Management, Content Creation, Logo Design
Industries Served: Not stated on the firm's own site
Notable Clients: No client publicly named on the firm's own site
Locations: Baltimore, Maryland
Pricing: Quote-based
Great For: Advertisers wanting managed paid search
Website: Charm City Interactive
17. C-360 Agency
About: C-360 Agency is a full-service marketing, advertising, public relations, and media agency located in Baltimore, Maryland. They specialize in driving measurable marketing results through data-driven strategies including SEO, PPC, web design, and comprehensive digital campaigns. As a results-driven agency, they operate as an extension of their clients' internal marketing teams to provide customized multi-channel solutions.
Key Services: SEO, PPC, Search Engine Marketing, Content Marketing, Social Media Marketing, Web Design, Branding, Public Relations, Fractional CMO Services
Industries Served: Education, Health Care, Nonprofit, Association, Hospitality, Government, Development
Notable Clients: No client publicly named on the firm's own site
Locations: Baltimore
Pricing: Quote-based
Great For: Education advertisers, Health Care advertisers, Nonprofit advertisers
Website: C-360 Agency
18. Fifteen4 Creative Agency
About: Fifteen4 is a creative agency that specializes in building B2B tech brand experiences through brand strategy, messaging, design, websites, animation, and video. Founded in 2004, the agency focuses on humanizing tech offerings and creating digital journeys that motivate buyers to take action. There is no mention of Microsoft Advertising or Bing Ads management on their official website.
Key Services: Brand Strategy, Messaging, Design, Websites, Animation, Video
Industries Served: B2B, Tech, Healthcare, Financial Services, Education
Notable Clients: Gravie, F5, Ventev, Contruent, CTAC, AWS, The Home Depot
Locations: Baltimore
Pricing: Quote-based
Great For: B2B advertisers, Tech advertisers, Healthcare advertisers
Website: Fifteen4 Creative Agency
Quick Comparison Table
| Agency | Key Specialty | Starting Price | Best For |
|---|---|---|---|
| 1. Web Tonic | Full-Service Performance Marketing | USD $3,000/mo | Mid-market to Enterprise |
| 2. Goldiata Creative | Digital Marketing | Quote-based | Nonprofits advertisers |
| 3. Bimeo Digital Solutions | Search Engine Optimization | Quote-based | Roofing advertisers |
| 4. Exponential Media | Digital Marketing | Quote-based | Small and mid-sized advertisers |
| 5. AltaVista Strategic Partners | Search Engine Optimization (SEO) | Quote-based | Contractors advertisers |
| 6. WebFX | Digital Marketing | Quote-based | Small and mid-sized advertisers |
| 7. Dragonfly Digital Marketing | Pay-Per-Click (PPC) Advertising | Quote-based | Ecommerce advertisers |
| 8. Thrive Internet Marketing Agency | PPC Management | Quote-based | Small and mid-sized advertisers |
| 9. SR&B Advertising | Digital Marketing & Advertising | Quote-based | Small and mid-sized advertisers |
| 10. 7ten Digital Marketing | Web Design | Quote-based | Construction advertisers |
| 11. KTD Creative | Digital Advertising (Social Media, Pay Per Click) | Quote-based | Nonprofits advertisers |
| 12. Planit | Paid Search (SEM) | Quote-based | Healthcare advertisers |
| 13. Warschawski | Advertising | Quote-based | Small and mid-sized advertisers |
| 14. Fusion SEO | Local SEO | Quote-based | Small and mid-sized advertisers |
| 15. CC&A Strategic Media | Digital Marketing | Quote-based | Residential Construction advertisers |
| 16. Charm City Interactive | Web Development | Quote-based | Small and mid-sized advertisers |
| 17. C-360 Agency | SEO | Quote-based | Education advertisers |
| 18. Fifteen4 Creative Agency | Brand Strategy | Quote-based | B2B advertisers |
Frequently Asked Questions
Which Baltimore firms name their clients?
Eight of the seventeen, which is well above what most city lists produce. Planit publishes Toro, LifeBridge Health, CareFirst BlueCross BlueShield, SECU Maryland and the Johns Hopkins School of Nursing. Warschawski publishes Under Armour, SR&B Advertising publishes the Baltimore Ravens, KTD Creative publishes the FDIC, Georgetown University and the World Bank, and Goldiata Creative publishes Howard University and Johns Hopkins. Fifteen4, Dragonfly and 7ten publish smaller commercial accounts.
Does that institutional client base suit Microsoft Advertising?
It suits it well. Universities, hospital systems, insurers and government-adjacent bodies reach an older, desktop-heavy, often corporate-network audience, which is precisely where Microsoft's inventory over-indexes. Microsoft says Bing has passed one billion monthly active users, while StatCounter measured its worldwide search share at about five percent in March 2026, so the reach headline and the measured share disagree. A Baltimore health system buying continuing education enrolments will usually see the channel work harder than a consumer brand chasing volume.
What will Microsoft Ads management cost in Baltimore?
No firm on this page publishes a rate, so treat any number you are given as an opening position rather than a market price. The useful move is to fix the variables yourself: state the monthly media budget, the number of campaigns, the reporting cadence and the notice period in the brief, then ask each firm to price against that. Identical inputs are the only way three proposals become comparable.
Is a creative agency or a media shop the better fit?
Baltimore's list leans creative. Planit, Warschawski, KTD Creative and Fifteen4 are full-service brand and campaign shops with paid media inside them, while Dragonfly Digital Marketing, Fusion SEO, Charm City Interactive and WebFX come at it from search performance. If the Microsoft account needs rebuilding rather than launching, brief the search performance group first and keep the brand shops for the campaign work.
How much of the Google account should we copy across?
Structure and keywords, yes; bids and audience settings, no. The import is quick and it flatters everyone, which is why so many Microsoft accounts sit untouched for a year afterwards. WordStream's 2025 study of about six thousand United States campaigns put the all-industry search cost per click at $5.26, and $8.58 in legal services against a $131.63 cost per lead. Microsoft publishes no equivalent all-industry figure, so treat any precise Bing saving an agency quotes as a claim about its own accounts.
Choosing a Microsoft Ads Partner in Baltimore
Disclosure is the strong suit of this market, so use it. Eight of the seventeen firms name clients on their own domains, including the Ravens, Under Armour, CareFirst and Johns Hopkins, which gives you references to chase rather than adjectives to weigh.
Match the shop type to the job before you compare fees. Brief the performance shops if the account needs restructuring and the brand agencies if you need campaign production, because the two groups will answer the same brief in very different currencies.
No public rates means an identical brief is your only lever. Give every firm the same budget, cadence and scope, then compare management fee, media minimum and notice period side by side.
Set the exit condition before the first import. Decide what spend and what cost per lead keeps Microsoft in the plan after ninety days. If you would rather keep the search buying, the creative and the measurement with one team, read our latest analysis or start here.
