Table of contents
How we vet every listicle
Every agency featured on Web Tonic passes our 84-point editorial review before a single listicle goes live. This is how we vet each pick:
Verified client outcomes: We require real case studies with measurable KPIs — revenue, ROAS, CPA, retention — tied to the exact category being ranked. No cherry-picked wins, no unverifiable numbers.
Independent reputation: We cross-check Clutch, Google, G2, and Trustpilot ratings, and screen for review-bombing or suspicious patterns. Only operators with a consistent, verifiable track record make the cut.
Beyond that, every listing goes through a quarterly re-audit. We check 84 criteria across 6 pillars to make sure it still holds up — here are some of the checks we run:
A marketing team structure and hiring advisory firm helps a company decide which marketing roles it needs, who reports to whom and in what order to hire, then helps assess or recruit the people who fill those seats. Montréal retailers, game studios, manufacturers and technology scale-ups usually need bilingual marketing teams, which makes the order of hires and the split between in-house staff and agencies a real planning question.
To make this list, each of the nine external firms had to show on its own website that it designs, assesses or hires marketing teams. Not all of them have an office in Montréal, so each card names the firm's real base, and clients and prices appear only where published.
Who helps Montréal companies recruit and structure a marketing team?
Web Tonic plus nine external firms that design, assess or hire marketing teams, as shown on their own sites. Five are headquartered in Montréal; the others serve Montréal companies remotely. Six name a client publicly and none publishes a price.
1. Web Tonic
About: Web Tonic advises on marketing team structure and hiring from our Montréal office, mapping which roles to keep in-house, which to give to agencies and in what order to hire. We build role scorecards for each seat, and our growth marketing team can cover execution while the permanent hires are found.
Key Services: Growth Marketing, Paid Social, PPC, Meta Ads, SEO, Google Ads, Snapchat Ads, Amazon Ads, Reddit Ads, TikTok Ads, TikTok Shop, GEO-AEO, Webflow Design, Shopify Design, WordPress Design, UGC, Social Media Management, Pay Per Click Management, Marketing Analytics, Analytics Implementation & CDPs, Performance Branding, Performance 360° Audit, Programmatic Ads, OOH Ads, HR Marketing
Industries Served: eCommerce, SaaS, B2B, Construction Professionals, Home Services, SMEs, Health Spa & Wellness, Retail, Legal & Judicial Services, Food & Beverages, Pets, Fitness, Family & Children, Finance & Insurance, Travel, Non-Profits & Organizations, Furniture & Decoration
Notable Clients: WorldRemit, Jack & Jones, Ardene, L’Oréal, Sendwave, Nestlé, Airbnb. Serve Fortune 500 companies and smaller fast-paced startups.
Locations: Local Montréal office, with the main HQ in San Francisco and notable offices in New York, Chicago, Miami, Toronto, Montreal, Dubai, Singapore, Sydney and more. Offices on five continents.
Pricing: Custom scope. Flexible and scalable plans according to your needs. Book a call to learn more.
Great For: Mid-market to enterprise-level businesses requiring ongoing, on-tap growth and performance marketing services.
Website: Web Tonic
2. Groupe RP
About: Groupe RP is a Montréal recruitment firm whose headhunters run a dedicated marketing practice, with further offices in Toronto, Québec and Ottawa. Its recruiters take on hard-to-fill roles and act as account managers for employers such as Broccolini.
Key Services: Marketing Headhunting, Executive Recruitment, Permanent Recruitment, Hard-to-Fill Roles, Construction Recruiting, Engineering Recruiting
Industries Served: Construction, Real Estate Development, Manufacturing, Engineering, Professional Services
Notable Clients: Broccolini, EBC
Locations: Montréal, Québec (1130 Sherbrooke Street West), Toronto, Québec and Ottawa
Pricing: Quote-based
Great For: Companies hiring a CMO or VP of Marketing, Teams adding senior marketing roles, Boards and investors replacing a marketing leader
Website: Groupe RP
3. La Tête Chercheuse
About: La Tête Chercheuse is a Montréal recruitment firm on rue Cathcart with practices in communications, marketing, digital and executive leadership. Beyond search, it offers HR concierge services, leadership development, coaching and psychometric assessment.
Key Services: Marketing Recruitment, Communications Recruitment, Digital Recruitment, Executive Search, Leadership Development, Psychometric Assessment
Industries Served: Non-Profits, Communications, Digital, Professional Services, Public Sector
Notable Clients: Not named on the pages we checked
Locations: Montréal, Québec
Pricing: Quote-based
Great For: Companies hiring a CMO or VP of Marketing, Teams adding senior marketing roles, Boards and investors replacing a marketing leader
Website: La Tête Chercheuse
4. Entremetteuse
About: Entremetteuse is a Montréal placement agency for communications and marketing professionals that fills both freelance mandates and permanent positions. It matches candidates through its own search tool, RADAR, and a large network of communications and marketing talent.
Key Services: Communications and Marketing Recruitment, Freelance Placement, Temporary Contracts, Permanent Placement, Candidate Search with RADAR, Marketing Talent Network
Industries Served: Agencies, Retail, Travel, Security Services, Sporting Goods
Notable Clients: GardaWorld, FCB Canada, FGL Sports, Transat, La Vie en Rose
Locations: Montréal, Québec
Pricing: Quote-based
Great For: Companies hiring a CMO or VP of Marketing, Teams adding senior marketing roles, Boards and investors replacing a marketing leader
Website: Entremetteuse
5. St-Amour
About: St-Amour is a Montréal recruitment agency on René-Lévesque Boulevard West whose specialists cover B2B, IT and marketing roles, including marketing director searches. It also supports employers on HR strategy through human resources management consulting.
Key Services: Marketing Director Recruitment, Executive Recruitment, B2B and IT Recruitment, Sales Recruitment, HR Management Consulting, Permanent Placement
Industries Served: Pharmaceutical and Medical, Construction, Manufacturing, Finance and Accounting, B2B Services
Notable Clients: Not named on the pages we checked
Locations: Montréal, Québec
Pricing: Quote-based
Great For: Companies hiring a CMO or VP of Marketing, Teams adding senior marketing roles, Boards and investors replacing a marketing leader
Website: St-Amour
6. Adviso
About: Adviso is a Montréal business and digital strategy consultancy on rue Saint-Denis whose fractional CMO service gives companies an experienced marketing leader without a hire. That service sets priorities and aligns teams, and the firm also runs MarTech, AI consulting and custom training for marketing teams.
Key Services: Fractional CMO, Team Alignment, Business Strategy Consulting, Ecommerce Strategy, MarTech, Custom Training and Workshops
Industries Served: Retail, Lottery and Gaming, Media, Food and Beverage, Pharmacy
Notable Clients: Loto-Québec, Couche-Tard, Aéroport de Montréal, CBC/Radio-Canada, Lassonde
Locations: Montréal, Québec
Pricing: Quote-based
Great For: Companies without a senior marketing leader, Founders building their first marketing team, Owners who need a hiring plan before adding staff
Website: Adviso
7. Agence 3A
About: Agence 3A is a Laval growth agency that combines marketing strategy, AI and automation for Quebec SMEs, starting with a full marketing diagnostic. Its fractional CMO service reviews strategy, positioning and funnels, and the agency equips the client’s existing team with tools and processes rather than replacing it.
Key Services: Fractional CMO, Marketing Diagnostic, Marketing Strategy, AI and Automation, CRM Optimization, Sales Funnel Design
Industries Served: Real Estate, Manufacturing, Finance, Cable and Wire, SMEs
Notable Clients: Immolean, Cerco Cable, Finmetrix
Locations: Laval, Québec
Pricing: Quote-based
Great For: Companies without a senior marketing leader, Founders building their first marketing team, Owners who need a hiring plan before adding staff
Website: Agence 3A
8. Robert Half
About: Robert Half is a staffing and executive search firm whose Marketing and Creative practice places copywriters, designers, marketing managers and creative directors on contract or permanent terms. It also runs executive searches and can manage the hiring process for the employer.
Key Services: Marketing and Creative Staffing, Permanent Placement, Contract Talent, Executive Search, Hiring Process Management, Salary Guides
Industries Served: Technology, Financial Services, Healthcare, Retail, Professional Services
Notable Clients: Not named on the pages we checked
Locations: Montréal office at 1 Place Ville Marie, Suite 2330, West Island office in Pointe-Claire, Offices across Canada
Pricing: Quote-based
Great For: Companies hiring a CMO or VP of Marketing, Teams adding senior marketing roles, Boards and investors replacing a marketing leader
Website: Robert Half
9. Creative Niche
About: Creative Niche is a Toronto recruitment agency for creative, marketing and digital talent with offices in Calgary, Edmonton, Montreal, Ottawa and Vancouver. It offers freelance and temporary staffing, full-time search, studio solutions and executive search.
Key Services: Marketing Recruiting, Executive Search, Freelance and Temporary Staffing, Full-Time Search, Studio Solutions, Digital Talent
Industries Served: Agencies, Retail, Financial Services, Technology, Consumer Brands
Notable Clients: Huge
Locations: Toronto, Ontario, Montreal, Calgary, Edmonton, Ottawa and Vancouver
Pricing: Quote-based
Great For: Companies hiring a CMO or VP of Marketing, Teams adding senior marketing roles, Boards and investors replacing a marketing leader
Website: Creative Niche
10. OpTalent
About: OpTalent is a Canadian recruitment and executive search firm working from Toronto, Montreal and Vancouver, with a dedicated sales and marketing recruitment practice. It helps employers build sales and marketing teams through industry-focused search and direct outreach to senior leaders.
Key Services: Sales and Marketing Recruitment, Executive Search, Engineering Recruitment, IT Recruitment, HR Recruitment, Finance Recruitment
Industries Served: Manufacturing, Engineering, Technology, Logistics, Industrial
Notable Clients: AlphaPoly, CIRRIS
Locations: Toronto, Montreal and Vancouver (no headquarters address named)
Pricing: Quote-based
Great For: Companies hiring a CMO or VP of Marketing, Teams adding senior marketing roles, Boards and investors replacing a marketing leader
Website: OpTalent
Quick Comparison Table
| Agency | Key Specialty | Starting Price | Best For |
|---|---|---|---|
| 1. Web Tonic | Full-Service Performance Marketing | USD $3,000/mo | Mid-market to Enterprise (local Montréal office) |
| 2. Groupe RP | Marketing headhunting in Quebec | Quote-based | Companies hiring a CMO or VP of Marketing |
| 3. La Tête Chercheuse | Marketing and communications recruiting | Quote-based | Companies hiring a CMO or VP of Marketing |
| 4. Entremetteuse | Freelance and permanent marketing talent | Quote-based | Companies hiring a CMO or VP of Marketing |
| 5. St-Amour | Marketing director and B2B hires | Quote-based | Companies hiring a CMO or VP of Marketing |
| 6. Adviso | Fractional CMO and team alignment | Quote-based | Companies without a senior marketing leader |
| 7. Agence 3A | Fractional CMO for Quebec SMEs | Quote-based | Companies without a senior marketing leader |
| 8. Robert Half | Marketing and creative staffing | Quote-based | Companies hiring a CMO or VP of Marketing |
| 9. Creative Niche | Canadian creative and marketing recruiting | Quote-based | Companies hiring a CMO or VP of Marketing |
| 10. OpTalent | Sales and marketing team recruiting | Quote-based | Companies hiring a CMO or VP of Marketing |
Frequently Asked Questions
How do I choose a marketing team structure firm in Montréal?
Start by naming the problem: a team with no clear owner, roles that overlap, or one senior seat you need filled. Seven of the nine are executive search or recruiting firms and the rest are consultancies or fractional marketing leaders, so pick the type that matches that problem. Then check proof. Six of these firms name a client on their own site (Broccolini and GardaWorld among them). Ask who will do the work and what you receive at the end.
How much does marketing team structure or hiring help cost in Montréal?
None of the external firms here publishes a fee, so every figure will come from a proposal. Search firms usually charge per placement, while consultancies price an assessment or org design as a project. Ask what is included, how many roles the work covers, whether job descriptions and interview plans are part of it, and what happens if a new hire leaves early.
What is the difference between a team structure consultant and an executive search firm?
A structure consultant or fractional CMO works out which roles you need, how they report and what each one owns, and often writes the job descriptions. An executive search firm finds and vets candidates for a role that is already defined. Many companies need both in that order: decide the shape of the team first, then recruit into it, so a search does not fill the wrong seat.
How long does it take to restructure or hire a marketing team?
An assessment of the current team, its skills, agencies and budget usually comes first and takes a few weeks. The new structure and a hiring plan follow, with roles ranked by impact. Filling a senior marketing seat through search typically takes a few months, so many Montréal companies cover the gap with a fractional leader or an agency while they hire.
Should a Montréal company use a local firm or a remote one?
Five of the nine external firms are headquartered in Montréal; the others work remotely from bases such as Laval and Toronto. Robert Half, Creative Niche and OpTalent also run Montréal offices, and Agence 3A works from Laval. A local advisor helps when you want in-person workshops with your team, but most structure and search work runs through interviews, calls and shared documents. Knowing your stage and business model matters more than the address.
Choosing a Marketing Team Structure Firm in Montréal
Start with the work, not the org chart. List what marketing has to deliver over the next year, what your current people and agencies already cover and where the gaps are. A firm can only shape a team around goals it has been given.
Check proof you can verify. Six of the nine external firms name a client on their own site and none publishes a price. Ask the rest for a reference you can call, and see how our marketing team advisory is scoped.
Decide the order of hires. Agree which seat is filled first, who owns the ad accounts, tools and data, and what each new role is measured on after ninety days. Our growth marketing team can carry the execution while you recruit.
Never skip the consultation. Book calls with two or three firms from this list, bring the same brief to each and compare the questions they ask about your team. If you want to meet in person, visit our Montréal office.
