Table of contents
How we vet every listicle
Every agency featured on Web Tonic passes our 84-point editorial review before a single listicle goes live. This is how we vet each pick:
Verified client outcomes: We require real case studies with measurable KPIs — revenue, ROAS, CPA, retention — tied to the exact category being ranked. No cherry-picked wins, no unverifiable numbers.
Independent reputation: We cross-check Clutch, Google, G2, and Trustpilot ratings, and screen for review-bombing or suspicious patterns. Only operators with a consistent, verifiable track record make the cut.
Beyond that, every listing goes through a quarterly re-audit. We check 84 criteria across 6 pillars to make sure it still holds up — here are some of the checks we run:
A marketing analytics agency builds and maintains the measurement layer underneath a company's marketing: Google Analytics 4 and Tag Manager implementation, conversion and event tracking, consent-aware and server-side collection, attribution modelling, and the reporting that turns all of it into a number an owner can act on.
Twenty-one Manchester agencies passed our evidence check, judged only on published claims. Eighteen are Manchester firms and three work the market from Cheshire, Wilmslow and North Wales. Seven name clients, from Netflix at One Day Agency to Gymshark at Red Cow Media, and not one publishes a rate.
How many Manchester marketing analytics agencies are really in Manchester?
Eighteen of the twenty-one external agencies on this page are Manchester firms. Fly High Media answers from Cheshire, The Candidate from Wilmslow and Royal Flush Marketing from Llandudno Junction. Seven name clients and none publishes a rate.
1. Web Tonic
About: Web Tonic runs analytics inside one data programme, so the tracking plan, the dashboards and the attribution are built against the same targets as the paid search and the organic work. Manchester briefs are frequently ecommerce or multi-site retail where the ad platforms, the site and the finance system all report a different revenue number, so we reconcile those three before anything else. A company that only needs a one-off container audit will be well served by several of the specialists below.
Key Services: Growth Marketing, Paid Social, PPC, Meta Ads, SEO, Google Ads, Snapchat Ads, Amazon Ads, Reddit Ads, TikTok Ads, TikTok Shop, GEO-AEO, Webflow Design, Shopify Design, WordPress Design, UGC, Social Media Management, Pay Per Click Management, Marketing Analytics, Analytics Implementation & CDPs, Performance Branding, Performance 360° Audit, Programmatic Ads, OOH Ads, HR Marketing
Industries Served: eCommerce, SaaS, B2B, Construction Professionals, Home Services, SMEs, Health Spa & Wellness, Retail, Legal & Judicial Services, Food & Beverages, Pets, Fitness, Family & Children, Finance & Insurance, Travel, Non-Profits & Organizations, Furniture & Decoration
Notable Clients: WorldRemit, Jack & Jones, Ardene, L’Oréal, Sendwave, Nestlé, Airbnb. Serve Fortune 500 companies and smaller fast-paced startups.
Locations: HQ in San Francisco with notable offices in New York, Chicago, Miami, Toronto, Montreal, Dubai, Singapore, Sydney and more. Offices on five continents.
Pricing: Starting at USD $3,000 per month. Flexible and scalable plans at any time according to your enterprise needs. Book a call to learn more.
Great For: Mid-market to enterprise-level businesses requiring ongoing, on-tap growth and performance marketing services.
Website: Web Tonic
2. Embryo
About: Embryo is a digital marketing agency headquartered in Manchester that provides integrated services including data-driven marketing analytics, SEO, and paid media. Their approach leverages audience insights and performance tracking to measure and scale digital campaign results.
Key Services: Marketing Analytics, SEO, PPC, Digital PR, Content Marketing, Social Media Marketing, Web Design & Development
Industries Served: Not stated on the firm's own site
Notable Clients: No client publicly named on the firm's own site
Locations: Manchester
Pricing: Quote-based
Great For: Advertisers buying marketing analytics, Advertisers buying seo, Advertisers buying ppc
Website: Embryo
3. One Day Agency
About: One Day Agency is an independent full-funnel integrated marketing and advertising agency headquartered in Manchester. They combine creative, digital, and media planning to eliminate silos and deliver high-performing cross-channel campaigns.
Key Services: Integrated Advertising Strategy, Digital Marketing, Media Planning and Buying, Paid Social & PPC, Campaign Performance Measurement and Effectiveness Analysis
Industries Served: B2C, B2B, Retail, Technology, Entertainment
Notable Clients: Netflix, Domino's Pizza, Bugaboo, Student Beans, Verifone
Locations: Manchester
Pricing: Quote-based
Great For: B2C advertisers, B2B advertisers, Retail advertisers
Website: One Day Agency
4. Fly High Media
About: Fly High Media is a digital marketing agency headquartered in Cheshire with an office in Manchester. They specialize in SEO, PPC, social media, and web design, utilizing data and analytics insights to drive growth and ROI.
Key Services: SEO, PPC, Social Media Marketing, Web Design, Generative Engine Optimisation
Industries Served: Not stated on the firm's own site
Notable Clients: No client publicly named on the firm's own site
Locations: Cheshire
Pricing: Quote-based
Great For: Advertisers buying seo, Advertisers buying ppc, Advertisers buying social media marketing
Website: Fly High Media
5. Gorilla Marketing
About: Gorilla Marketing is a performance and search marketing agency headquartered in Manchester, United Kingdom. They specialize in SEO, PPC, and performance-driven digital strategies designed to drive organic growth and leads. Their services incorporate tracking and performance analysis through proprietary tools like Gorilla Reports.
Key Services: SEO, PPC, Search Marketing, Performance Marketing, AI Search Marketing
Industries Served: Not stated on the firm's own site
Notable Clients: No client publicly named on the firm's own site
Locations: Manchester
Pricing: Quote-based
Great For: Advertisers buying seo, Advertisers buying ppc, Advertisers buying search marketing
Website: Gorilla Marketing
6. I-COM
About: I-COM is a full-service digital marketing and certified data analytics agency based in the heart of Manchester. They offer advanced web analytics, Google Analytics setup, conversion rate optimization, and data visualization services to track and boost client performance.
Key Services: Advanced Data Analytics, Google Analytics Setup, Google Tag Manager, Looker Studio Reports & Data Visualisations, Heat Mapping Set Up & Analysis, SEO, PPC & Paid Search, UX & CRO, Digital Marketing Strategy
Industries Served: B2C E-commerce, B2B E-commerce, Legal, Recruitment, Education, Utilities, Built Environment
Notable Clients: SafetyBuyer
Locations: Manchester
Pricing: Quote-based
Great For: B2C E-commerce advertisers, B2B E-commerce advertisers, Legal advertisers
Website: I-COM
7. Digital Media Team
About: Digital Media Team is a Manchester-based digital agency specializing in full-funnel digital marketing, paid social, PPC, and eCommerce growth solutions. They deliver data-driven strategies and performance-led execution designed to scale online retail brands.
Key Services: Paid Social, PPC, Email Marketing, Web Development, Out Of Home (OOH)
Industries Served: eCommerce
Notable Clients: No client publicly named on the firm's own site
Locations: Manchester
Pricing: Quote-based
Great For: eCommerce advertisers
Website: Digital Media Team
8. Ultimate Agency
About: Ultimate Agency is a Manchester-based digital agency that positions itself as an agency for agencies, providing services spanning branding, creative campaigns, web design, UX/UI, and system integrations. They support other agencies with scalable systems, digital transformation, ongoing optimization, and content marketing.
Key Services: Branding, Website Design, System Integrations, SEO & Content Marketing, Creative Campaigns
Industries Served: Not stated on the firm's own site
Notable Clients: No client publicly named on the firm's own site
Locations: Manchester
Pricing: Quote-based
Great For: Advertisers buying branding, Advertisers buying website design, Advertisers buying system integrations
Website: Ultimate Agency
9. Bring Digital
About: Bring Digital is a multi-award-winning digital marketing and eCommerce agency based in Manchester, UK. They specialize in high-performance campaigns across channels such as organic search, paid media, and strategy and insights. Their services focus on turning unreliable data into actionable intelligence and driving sustainable growth for online retailers.
Key Services: Organic Search, Paid Media, Strategy & Insights, Digital Strategy Consultancy, Affiliates, Programmatic
Industries Served: eCommerce
Notable Clients: No client publicly named on the firm's own site
Locations: Manchester
Pricing: Quote-based
Great For: eCommerce advertisers
Website: Bring Digital
10. Digital Next
About: Digital Next is a digital marketing agency located in Manchester. They specialize in SEO, web development, PPC, and performance-driven campaigns.
Key Services: SEO, Web Design, PPC, Digital Marketing
Industries Served: Not stated on the firm's own site
Notable Clients: No client publicly named on the firm's own site
Locations: Manchester
Pricing: Quote-based
Great For: Advertisers buying seo, Advertisers buying web design, Advertisers buying ppc
Website: Digital Next
11. Lightbulb Media
About: Lightbulb Media is a boutique digital agency based in Manchester, United Kingdom, offering various marketing solutions and strategies designed to build brand advocates. Their operations emphasize content-driven approaches and transparent digital services for small and medium enterprises.
Key Services: Digital Marketing, Content Marketing, eCommerce Development, Social Media Strategy
Industries Served: Not stated on the firm's own site
Notable Clients: No client publicly named on the firm's own site
Locations: Manchester
Pricing: Quote-based
Great For: Advertisers buying digital marketing, Advertisers buying content marketing, Advertisers buying ecommerce development
Website: Lightbulb Media
12. Soap Media
About: Soap Media is an award-winning digital marketing and customer journey agency with offices in Manchester and Preston. Established in 2005, the firm provides comprehensive digital solutions including analytics, SEO, PPC, and web development to prominent brands across multiple sectors.
Key Services: Marketing Analytics, Digital Strategy, PPC, SEO, Web Design, Web Development, Social Media Marketing, CRO
Industries Served: Finance, E-commerce, Education, Entertainment, B2B, B2C
Notable Clients: AA, MoneySuperMarket, Redrow, Centre of Excellence
Locations: Manchester
Pricing: Quote-based
Great For: Finance advertisers, E-commerce advertisers, Education advertisers
Website: Soap Media
13. The Candidate
About: The Candidate is a specialist recruitment agency focusing on digital, marketing, analytics, creative, and technology roles. They source talent for both agency and client-side environments across the UK and the North West. Their physical office is located in Wilmslow, Cheshire, while serving the Greater Manchester area and beyond.
Key Services: Marketing Recruitment, Analytics & Insight Recruitment, Digital Marketing Recruitment, Technology Recruitment, Creative Recruitment
Industries Served: Digital Marketing, Agency, Client-Side, eCommerce, Technology
Notable Clients: No client publicly named on the firm's own site
Locations: Wilmslow
Pricing: Quote-based
Great For: Digital Marketing advertisers, Agency advertisers, Client-Side advertisers
Website: The Candidate
14. ADdictive Digital
About: ADdictive Digital is a Manchester-based digital marketing agency specialising in paid media, PPC, and performance reporting. They focus on delivering lead generation and sales growth through data-driven campaigns across platforms like Google Ads, Meta, and LinkedIn.
Key Services: Paid Media Strategy, PPC, Google Ads, Paid Social Ads, Search Engine Optimisation (SEO), Tracking Setup and Reporting
Industries Served: Finance, SME Businesses, B2B / B2C Digital Services
Notable Clients: Zen Internet
Locations: Manchester
Pricing: Quote-based
Great For: Finance advertisers, SME Businesses advertisers, B2B / B2C Digital Services advertisers
Website: ADdictive Digital
15. Custard
About: Custard is an integrated performance-marketing agency based in central Manchester. They provide digital marketing services including organic search (SEO), paid search, and paid social media.
Key Services: Search Engine Optimization (SEO), Paid Search (PPC), Paid Social Media, Digital Strategy
Industries Served: Not stated on the firm's own site
Notable Clients: No client publicly named on the firm's own site
Locations: Manchester
Pricing: Quote-based
Great For: Advertisers buying search engine optimization (seo), Advertisers buying paid search (ppc), Advertisers buying paid social media
Website: Custard
16. Dark Horse
About: Dark Horse is a digital marketing agency headquartered in Manchester that focuses on SEO, PPC, and Paid Social services. They use data-driven and forensic strategies to help challenger brands scale from seven to eight figures.
Key Services: SEO, PPC, Paid Social, Content Marketing, Digital PR
Industries Served: Not stated on the firm's own site
Notable Clients: Khyam, Career Navig8r, Talos360
Locations: Manchester
Pricing: Quote-based
Great For: Advertisers buying seo, Advertisers buying ppc, Advertisers buying paid social
Website: Dark Horse
17. Making You Content
About: Making You Content is a Manchester-based content marketing and copywriting agency that helps brands craft engaging written materials and stories. As part of Embryo Digital Ltd, the agency focuses on strategic content creation, tone of voice development, and audience-focused messaging.
Key Services: Content Marketing, Copywriting, Content Strategy, SEO Content
Industries Served: Not stated on the firm's own site
Notable Clients: No client publicly named on the firm's own site
Locations: Manchester
Pricing: Quote-based
Great For: Advertisers buying content marketing, Advertisers buying copywriting, Advertisers buying content strategy
Website: Making You Content
18. Ashby Marketing
About: Ashby Marketing is a sales and marketing provider based in Manchester specializing in brand ambassador services, direct marketing, and career mentorship. They focus on building dynamic field teams and providing hands-on coaching to drive customer acquisition and campaign outreach.
Key Services: Sales and Marketing, Brand Ambassadors, Mentorship and Coaching
Industries Served: Not stated on the firm's own site
Notable Clients: No client publicly named on the firm's own site
Locations: Manchester
Pricing: Quote-based
Great For: Advertisers buying sales and marketing, Advertisers buying brand ambassadors, Advertisers buying mentorship and coaching
Website: Ashby Marketing
19. Red Cow Media
About: Red Cow Media is an award-winning digital marketing agency based in Manchester specializing in SEO, PPC, and paid social campaigns. They deliver strategic online marketing solutions designed to drive revenue growth for major retail and e-commerce brands.
Key Services: SEO, PPC, Digital Marketing, Social Media Advertising
Industries Served: Not stated on the firm's own site
Notable Clients: Boohoo, Gymshark
Locations: Manchester
Pricing: Quote-based
Great For: Advertisers buying seo, Advertisers buying ppc, Advertisers buying digital marketing
Website: Red Cow Media
20. Royal Flush Marketing
About: Royal Flush Marketing is a food and drink branding and digital marketing agency combining brand strategy, retail-ready packaging, Shopify ecommerce, and performance marketing under one commercially focused team. They help challenger and growing businesses build distinctive brands, increase online visibility, and generate sales through strategic design and digital campaigns.
Key Services: Brand Strategy, Packaging Design, Shopify Ecommerce, Performance Marketing, Google Ads Management
Industries Served: Food & Drink, Hospitality, DTC Ecommerce, Retail
Notable Clients: Ten Acre Crisps, York Emporium, Batch #5, Island Cuisine
Locations: Llandudno Junction
Pricing: Quote-based
Great For: Food & Drink advertisers, Hospitality advertisers, DTC Ecommerce advertisers
Website: Royal Flush Marketing
21. Net Sixty Six
About: Net Sixty Six is a Manchester-based digital marketing and web design agency specializing in search engine optimisation (SEO), internet marketing, and custom web development. They provide comprehensive online solutions focused on driving traffic, enhancing online visibility, and increasing client conversions.
Key Services: SEO, Web Design, Internet Marketing, Pay Per Click Management, Social Media Marketing, Email Marketing, Branding
Industries Served: Not stated on the firm's own site
Notable Clients: No client publicly named on the firm's own site
Locations: Manchester
Pricing: Quote-based
Great For: Advertisers buying seo, Advertisers buying web design, Advertisers buying internet marketing
Website: Net Sixty Six
22. The Beauty of Marketing
About: The Beauty of Marketing is a global beauty-first marketing agency that designs strategic, high-converting digital solutions exclusively for cosmetics, skincare, haircare, and wellness brands. Operating out of Manchester, the female-owned agency bridges design, strategy, and digital to help growing beauty businesses build memorable and profitable brands.
Key Services: Beauty Marketing, Branding, Web Design, Digital Strategy
Industries Served: Cosmetics, Skincare, Haircare, Wellness, Aesthetics
Notable Clients: No client publicly named on the firm's own site
Locations: Manchester
Pricing: Quote-based
Great For: Cosmetics advertisers, Skincare advertisers, Haircare advertisers
Website: The Beauty of Marketing
Quick Comparison Table
| Agency | Key Specialty | Starting Price | Best For |
|---|---|---|---|
| 1. Web Tonic | Full-Service Performance Marketing | USD $3,000/mo | Mid-market to Enterprise |
| 2. Embryo | Marketing Analytics | Quote-based | Small and mid-sized advertisers |
| 3. One Day Agency | Integrated Advertising Strategy | Quote-based | B2C advertisers |
| 4. Fly High Media | SEO | Quote-based | Small and mid-sized advertisers |
| 5. Gorilla Marketing | SEO | Quote-based | Small and mid-sized advertisers |
| 6. I-COM | Advanced Data Analytics | Quote-based | B2C E-commerce advertisers |
| 7. Digital Media Team | Paid Social | Quote-based | eCommerce advertisers |
| 8. Ultimate Agency | Branding | Quote-based | Small and mid-sized advertisers |
| 9. Bring Digital | Organic Search | Quote-based | eCommerce advertisers |
| 10. Digital Next | SEO | Quote-based | Small and mid-sized advertisers |
| 11. Lightbulb Media | Digital Marketing | Quote-based | Small and mid-sized advertisers |
| 12. Soap Media | Marketing Analytics | Quote-based | Finance advertisers |
| 13. The Candidate | Marketing Recruitment | Quote-based | Digital Marketing advertisers |
| 14. ADdictive Digital | Paid Media Strategy | Quote-based | Finance advertisers |
| 15. Custard | Search Engine Optimization (SEO) | Quote-based | Small and mid-sized advertisers |
| 16. Dark Horse | SEO | Quote-based | Small and mid-sized advertisers |
| 17. Making You Content | Content Marketing | Quote-based | Small and mid-sized advertisers |
| 18. Ashby Marketing | Sales and Marketing | Quote-based | Small and mid-sized advertisers |
| 19. Red Cow Media | SEO | Quote-based | Small and mid-sized advertisers |
| 20. Royal Flush Marketing | Brand Strategy | Quote-based | Food & Drink advertisers |
| 21. Net Sixty Six | SEO | Quote-based | Small and mid-sized advertisers |
| 22. The Beauty of Marketing | Beauty Marketing | Quote-based | Cosmetics advertisers |
Frequently Asked Questions
Which Manchester firms publish real client names?
Seven of the twenty-one. One Day Agency credits Netflix, Domino's Pizza and Student Beans, Soap Media credits the AA, MoneySuperMarket and Redrow, Red Cow Media credits Boohoo and Gymshark, Dark Horse credits Khyam and Talos360, ADdictive Digital credits Zen Internet, I-COM credits SafetyBuyer, and Royal Flush Marketing credits Ten Acre Crisps. Ask what the measurement scope actually was, because a media buying account proves nothing about tracking.
Which three agencies are not in the city?
Fly High Media publishes a Cheshire base, The Candidate is in Wilmslow, and Royal Flush Marketing answers from Llandudno Junction in North Wales. All three sell into Manchester and none is disqualified for it, but the practical question is attendance rather than postcode. Ask who joins a quarterly review in person, who owns your container day to day, and how fast that person responds when a conversion tag breaks.
We run ecommerce across several platforms. What should we ask?
Ask how revenue is reconciled. On a Manchester ecommerce brief the ad platforms, the analytics property and the finance system will each report a different number, and the agency's job is to explain the gaps rather than pick the flattering one. Ask which figure the dashboard treats as the truth, how refunds and returns are handled, and whether server-side tracking is in scope or an extra.
What does marketing analytics cost in Manchester?
Google Analytics runs on 47.6% of all websites, so almost every engagement starts inside an account somebody else configured years ago. None of the twenty-one publishes a rate, which is unhelpful on the deepest bench in this batch. Ask for an audit, an implementation and any ongoing reporting as three separate lines against one identical brief, because this list runs from large integrated agencies to specialist SEO shops and marketing recruiters, and their versions of the same sentence differ by a factor of five.
Should I hire a specialist or an integrated agency?
Google Tag Manager sits on 45.5% of all websites and holds 99.6% of the tag manager market, which is why most audits begin in a container nobody has documented. Manchester genuinely offers both, and the right answer depends on whether measurement is the problem or the reporting layer on something else. If it is the problem, ask who personally opens your container, whether the tracking plan is documented and handed over, and who keeps admin rights. A named engineer and a written plan matter far more than the size of the agency.
Choosing a Marketing Analytics Agency in Manchester
Eighteen of twenty-one are Manchester firms. Fly High Media works from Cheshire, The Candidate from Wilmslow and Royal Flush Marketing from North Wales, so ask who actually attends reviews.
Seven name clients, and the names are large. Netflix at One Day Agency, the AA and MoneySuperMarket at Soap Media, Boohoo and Gymshark at Red Cow Media. Ask whether the named account involved tracking, attribution or only media buying before you weight it.
Reconcile revenue before you build dashboards. Ad platforms, analytics and finance will disagree, and the agency's value is explaining the gap rather than choosing the kindest number. Ask what the same brief costs with server-side collection added, since that is where quotes diverge most.
Nobody publishes a rate. Price the audit, the build and the reporting separately, and keep admin on your own property and container. If you would rather have the measurement, the organic work and the growth programme reporting to one number, read our latest analysis or see how we work in Manchester.
