Table of contents
How we vet every listicle
Every agency featured on Web Tonic passes our 84-point editorial review before a single listicle goes live. This is how we vet each pick:
Verified client outcomes: We require real case studies with measurable KPIs — revenue, ROAS, CPA, retention — tied to the exact category being ranked. No cherry-picked wins, no unverifiable numbers.
Independent reputation: We cross-check Clutch, Google, G2, and Trustpilot ratings, and screen for review-bombing or suspicious patterns. Only operators with a consistent, verifiable track record make the cut.
Beyond that, every listing goes through a quarterly re-audit. We check 84 criteria across 6 pillars to make sure it still holds up — here are some of the checks we run:
A Google Ads management agency runs the paid side of Google for a business: account and campaign structure, keyword and negative keyword work, bidding, Performance Max and Shopping feeds, ad copy and extensions, landing page alignment, and the conversion tracking that decides whether any of it worked.
Sixteen agencies serving Manchester cleared our evidence check, judged on what their own sites publish about paid search rather than marketing in general. Fourteen publish a Manchester address, six name a client, and none publishes a management fee we could verify.
What should a Manchester Google Ads report actually contain?
Spend, qualified leads or revenue, and the cost of each, joined to your CRM rather than to platform conversions alone. Six of the sixteen external firms here publish client names, fourteen publish a Manchester address, and none publishes a management fee.
1. Web Tonic
About: Web Tonic runs Google Ads inside one growth programme, so the paid search account is judged on pipeline rather than on platform conversions, and spend, leads and revenue are read in one reporting layer. Manchester briefs often pair a national ecommerce account with a regional service line, so we settle which campaigns are judged on revenue and which on qualified enquiries before launch. A business that wants a cheap monthly button-pusher on top of an existing account will be better served by several of the firms below.
Key Services: Growth Marketing, Paid Social, PPC, Meta Ads, SEO, Google Ads, Snapchat Ads, Amazon Ads, Reddit Ads, TikTok Ads, TikTok Shop, GEO-AEO, Webflow Design, Shopify Design, WordPress Design, UGC, Social Media Management, Pay Per Click Management, Marketing Analytics, Analytics Implementation & CDPs, Performance Branding, Performance 360° Audit, Programmatic Ads, OOH Ads, HR Marketing
Industries Served: eCommerce, SaaS, B2B, Construction Professionals, Home Services, SMEs, Health Spa & Wellness, Retail, Legal & Judicial Services, Food & Beverages, Pets, Fitness, Family & Children, Finance & Insurance, Travel, Non-Profits & Organizations, Furniture & Decoration
Notable Clients: WorldRemit, Jack & Jones, Ardene, L’Oréal, Sendwave, Nestlé, Airbnb. Serve Fortune 500 companies and smaller fast-paced startups.
Locations: HQ in San Francisco with notable offices in New York, Chicago, Miami, Toronto, Montreal, Dubai, Singapore, Sydney and more. Offices on five continents.
Pricing: Starting at USD $3,000 per month. Flexible and scalable plans at any time according to your enterprise needs. Book a call to learn more.
Great For: Mid-market to enterprise-level businesses requiring ongoing, on-tap growth and performance marketing services.
Website: Web Tonic
2. Soap Media
About: Soap Media is an award-winning strategic and creative digital marketing agency with offices in Manchester and Preston. They specialize in driving growth through AI-enhanced PPC, Google Ad Management, SEO, and full-service digital customer journey solutions.
Key Services: Google Ad Management, Facebook Ad Management, SEO & AI Search, Web Design & Development, AI Agents
Industries Served: Not stated on the firm's own site
Notable Clients:
Locations: Manchester
Pricing: Quote-based
Great For: Advertisers buying google ad management, Advertisers buying facebook ad management, Advertisers buying seo & ai search
Website: Soap Media
3. Digital Next
About: Digital Next is a performance marketing agency headquartered in Manchester, UK, specializing in search engine optimization, pay-per-click management, and multi-channel digital strategies. As an accredited Google Premier Partner, the agency provides dedicated Google Ads management spanning Google Search, Display, Shopping, and YouTube Ads to deliver measurable return on investment.
Key Services: Google Ads Management, PPC, SEO, Paid Social, AI Search, Web Design and Development, eCommerce
Industries Served: Not stated on the firm's own site
Notable Clients: Sigma 3 Kitchens, Hörmann, Nadine Merabi, Qantas, NordVPN, Decathlon
Locations: Manchester
Pricing: Quote-based
Great For: Advertisers buying google ads management, Advertisers buying ppc, Advertisers buying seo
Website: Digital Next
4. Embryo
About: Embryo is a full-service digital marketing agency headquartered in Manchester that transforms performance marketing into growth engines for brands. They leverage proprietary tools and data-driven insights to manage multi-channel paid and organic campaigns, including specialized Google Ads and PPC execution.
Key Services: PPC, Paid Search, Google Ads Management, SEO, Content Marketing, Digital PR, Paid Social, Web Design, Web Development, CRO, Web Analytics
Industries Served: Not stated on the firm's own site
Notable Clients: TOTUM, I SAW IT FIRST, The Range, Green Pantry, Burgess Pet Care, BCB Group, HSS Hire, Native Residential
Locations: Manchester
Pricing: Quote-based
Great For: Advertisers buying ppc, Advertisers buying paid search, Advertisers buying google ads management
Website: Embryo
5. One Day Agency
About: One Day Agency is a full-funnel integrated advertising and marketing agency with an office located at Phoenix House on Cross Street in Manchester. They combine creative, data, and media buying expertise to build performance-driven digital campaigns across search, social, and display channels.
Key Services: Google Ads Management, PPC, Digital Media, Paid Social, SEO & Ecommerce SEO, Out-of-Home Advertising, TV & VOD Advertising, Influencer Marketing
Industries Served: Ecommerce, B2B, Tech, Retail, Hospitality
Notable Clients: Netflix, Domino's Pizza, Bugaboo, Student Beans, Verifone, Maniere de Voir, Harrys London, Butternut Box
Locations: Manchester
Pricing: Quote-based
Great For: Ecommerce advertisers, B2B advertisers, Tech advertisers
Website: One Day Agency
6. BeUniqueness Ltd
About: BeUniqueness is a digital marketing firm serving micro, small, and medium-sized enterprises across various industries. They offer a range of services including content marketing, social media, PPC, email marketing, and website design to help businesses improve ROI.
Key Services: PPC, Digital Marketing, Content Marketing, Social Media Marketing, Email Marketing, Website Design, Branding, Digital Strategy
Industries Served: Legal, Financial, eCommerce, Coaching, Business Consulting
Notable Clients:
Locations: Manchester
Pricing: Quote-based
Great For: Legal advertisers, Financial advertisers, eCommerce advertisers
Website: BeUniqueness Ltd
7. Gorilla Marketing
About: Gorilla Marketing is a performance and search marketing agency with its global headquarters located in Manchester, United Kingdom. They specialize in driving measurable search and performance growth, offering dedicated PPC and Google Ads management alongside SEO services handled entirely in-house.
Key Services: SEO, PPC, Google Ads Management, Search Marketing, Performance Marketing
Industries Served: Not stated on the firm's own site
Notable Clients:
Locations: Manchester
Pricing: Quote-based
Great For: Advertisers buying seo, Advertisers buying ppc, Advertisers buying google ads management
Website: Gorilla Marketing
8. Digital Media Team
About: Digital Media Team is a full-funnel digital agency headquartered in Manchester specializing in paid media, eCommerce growth, and performance marketing. They provide expert Google Ads management, paid social, and web development services designed to drive measurable ROI.
Key Services: Google Ads Management, PPC Management Services, Paid Social, Email Marketing, Web Development, Out Of Home (OOH)
Industries Served: eCommerce, Online Retail
Notable Clients:
Locations: Manchester
Pricing: Quote-based
Great For: eCommerce advertisers, Online Retail advertisers
Website: Digital Media Team
9. I-COM
About: I-COM is a full-service digital marketing agency headquartered in Manchester, operating as an employee-owned business since 2019. As a Google Premier Partner, they specialize in pay-per-click advertising, including Google Ads management, search advertising, shopping campaigns, and display advertising.
Key Services: Google Ads Management, PPC & Paid Social, SEO, AEO & GEO, Web Design and Development, Content Marketing and Copywriting, Digital PR, Email Marketing
Industries Served: E-Commerce, Legal, Recruitment, Education, Built Environment, Utilities, Accounting
Notable Clients: SafetyBuyer, TOFFS, World Options, Lanes, W.F. Denny
Locations: Manchester
Pricing: Quote-based
Great For: E-Commerce advertisers, Legal advertisers, Recruitment advertisers
Website: I-COM
10. Fly High Media
About: Fly High Media is a digital marketing agency headquartered in Manchester that provides services including PPC, SEO, and social media marketing. Their site emphasizes developing bespoke solutions to help businesses generate traffic, leads, and sales.
Key Services: Google Ads Management, PPC, SEO, Social Media Marketing, Web Design
Industries Served: Not stated on the firm's own site
Notable Clients:
Locations: Manchester
Pricing: Quote-based
Great For: Advertisers buying google ads management, Advertisers buying ppc, Advertisers buying seo
Website: Fly High Media
11. ADdictive Digital
About: ADdictive Digital is a performance-driven digital marketing agency headquartered in Manchester, United Kingdom. They specialize in paid media marketing, offering comprehensive Google Ads account management, search engine optimization, and conversion rate optimization to help businesses grow.
Key Services: Google Ads, Microsoft Ads, PPC Consulting, Paid Social Agency, Meta Ads, Search Engine Optimisation, Conversion Rate Optimisation, Web Design, Business Consulting
Industries Served: Finance, Utilities, Telecoms
Notable Clients:
Locations: Manchester
Pricing: Management fees start from £1,500 per month or 10% of ad spend, whichever is higher
Great For: Finance advertisers, Utilities advertisers, Telecoms advertisers
Website: ADdictive Digital
12. Red Cow Media
About: Red Cow Media is a multi-award-winning digital marketing agency headquartered in Manchester city centre. They provide specialized search engine marketing processes, including SEO, PPC, Google Ads, Google Shopping, and retargeting campaigns focused on qualified traffic and return on investment.
Key Services: PPC, Google Ads, Google Shopping, SEO, Social Media & Retargeting, Conversion Rate Optimisation (CRO)
Industries Served: Not stated on the firm's own site
Notable Clients: Gymshark, Oh Polly, HERA, Boohoo, BUPA
Locations: Manchester
Pricing: Quote-based
Great For: Advertisers buying ppc, Advertisers buying google ads, Advertisers buying google shopping
Website: Red Cow Media
13. Net Sixty Six
About: Net Sixty Six is a digital marketing and web design agency headquartered in Manchester city centre. They offer internet marketing services including Pay Per Click (PPC) management, search engine optimization, and web development.
Key Services: SEO, Web Design, Local SEO, Pay Per Click Management, Social Media Marketing
Industries Served: Not stated on the firm's own site
Notable Clients:
Locations: Manchester
Pricing: Quote-based
Great For: Advertisers buying seo, Advertisers buying web design, Advertisers buying local seo
Website: Net Sixty Six
14. Bring Digital
About: Bring Digital is a Manchester-based digital marketing agency specializing in high-performance campaigns for eCommerce brands. They provide dedicated paid search and PPC management to help online retailers scale efficiently.
Key Services: Paid Search, PPC, Google Ads Management, Paid Social, Organic Search, SEO, Affiliate Marketing, Programmatic, Digital PR, Content Marketing
Industries Served: eCommerce, Retail, Homeware, Fashion
Notable Clients: In The Style, Cotton Traders, Lakeland
Locations: Manchester
Pricing: Quote-based
Great For: eCommerce advertisers, Retail advertisers, Homeware advertisers
Website: Bring Digital
15. Ultimate Agency
About: Ultimate is a Manchester-based digital agency providing services including web design, SEO, and PPC management. They operate out of Department Campfield in Manchester.
Key Services: Digital Marketing, PPC Management, Web Design, Search Engine Optimization
Industries Served: Not stated on the firm's own site
Notable Clients:
Locations: Manchester
Pricing: Quote-based
Great For: Advertisers buying digital marketing, Advertisers buying ppc management, Advertisers buying web design
Website: Ultimate Agency
16. Ignite Marketing
About: Ignite Marketing specializes in integrated digital growth systems, combining paid advertising, SEO, conversion-focused web design, and brand strategy. Their approach unites fragmented marketing efforts into a single performance-driven framework designed to scale revenue.
Key Services: Paid Advertising, SEO, Web Design & Conversion, Brand Strategy, AI-Assisted Optimization
Industries Served: Not stated on the firm's own site
Notable Clients:
Locations: El Segundo
Pricing: Quote-based
Great For: Advertisers buying paid advertising, Advertisers buying seo, Advertisers buying web design & conversion
Website: Ignite Marketing
17. Signal Marketing
About: Signal Marketing is a boutique growth studio based in Manchester, UK, specializing in scaling private brands through high-output creative and media buying. Their core offerings include paid ads management covering platforms like Meta and Google, alongside SEO, social media, and web design.
Key Services: Web Design / Development, SEO & Local SEO, LLM / AI SEO, Social Media, Paid Ads (Meta & Google), Full Growth Partnership
Industries Served: Not stated on the firm's own site
Notable Clients:
Locations: Manchester
Pricing: Quote-based
Great For: Advertisers buying web design / development, Advertisers buying seo & local seo, Advertisers buying llm / ai seo
Website: Signal Marketing
Quick Comparison Table
| Agency | Key Specialty | Starting Price | Best For |
|---|---|---|---|
| 1. Web Tonic | Full-Service Performance Marketing | USD $3,000/mo | Mid-market to Enterprise |
| 2. Soap Media | Google Ad Management | Quote-based | Small and mid-sized advertisers |
| 3. Digital Next | Google Ads Management | Quote-based | Small and mid-sized advertisers |
| 4. Embryo | PPC | Quote-based | Small and mid-sized advertisers |
| 5. One Day Agency | Google Ads Management | Quote-based | Ecommerce advertisers |
| 6. BeUniqueness Ltd | PPC | Quote-based | Legal advertisers |
| 7. Gorilla Marketing | SEO | Quote-based | Small and mid-sized advertisers |
| 8. Digital Media Team | Google Ads Management | Quote-based | eCommerce advertisers |
| 9. I-COM | Google Ads Management | Quote-based | E-Commerce advertisers |
| 10. Fly High Media | Google Ads Management | Quote-based | Small and mid-sized advertisers |
| 11. ADdictive Digital | Google Ads | Quote-based | Finance advertisers |
| 12. Red Cow Media | PPC | Quote-based | Small and mid-sized advertisers |
| 13. Net Sixty Six | SEO | Quote-based | Small and mid-sized advertisers |
| 14. Bring Digital | Paid Search | Quote-based | eCommerce advertisers |
| 15. Ultimate Agency | Digital Marketing | Quote-based | Small and mid-sized advertisers |
| 16. Ignite Marketing | Paid Advertising | Quote-based | Small and mid-sized advertisers |
| 17. Signal Marketing | Web Design / Development | Quote-based | Small and mid-sized advertisers |
Frequently Asked Questions
Why is a platform conversion count not enough?
Because Google Ads counts what the tag fires, not what the business banks. A form fill, a call and a chat can all be logged as conversions while only a fraction become qualified pipeline. Insist that reporting joins ad spend to your CRM stages, so cost per qualified opportunity and cost per closed deal appear beside cost per click, and agree which stage counts as the result before launch.
Which Manchester firms show the accounts they have run?
Six of sixteen. Red Cow Media names Gymshark, Oh Polly and Boohoo; One Day Agency names Netflix and Domino's Pizza; Embryo, Digital Next, I-COM and Bring Digital each publish their own lists. The other ten publish nobody, so ask for two contactable references at your budget level plus read-only access to an account with at least six months of history.
Nobody publishes a management fee. How should quotes be compared?
Ask each firm for the fee model in writing: flat monthly retainer, percentage of spend, or a hybrid, and what happens to the fee when spend doubles or halves. None of the sixteen external firms here publishes a rate, so the model matters more than the number. A percentage model rewards spending more, which is worth understanding before you sign anything.
What does a click actually cost in a Manchester account?
WordStream's 2025 Google Ads benchmarks, built from thousands of accounts, put the average cost per click across all industries at $5.26 and the average search conversion rate at 7.52%. The same benchmarks range from $8.58 a click for legal services and $7.85 for home improvement down to $2.05 for restaurants. Those are US benchmarks and UK auctions differ, but the spread is the point: a legal account needs a very different budget floor from a restaurant account, and any Manchester proposal quoting one blended figure across your whole category list has not looked at the auction yet.
What should a Manchester Google Ads contract settle before launch?
Ownership and exit. The Google Ads account, the conversion tracking, the Merchant Center feed and the landing pages should sit in your company's name with the agency added as a user. Agree a thirty day exit with a full handover of campaign structure, negative lists and audience segments, because rebuilding an account from scratch costs months of learning data.
Choosing a Google Ads Agency in Manchester
Six of sixteen name a client. Gymshark, Boohoo, Netflix and The Range are among the accounts published on these sites, which is a stronger disclosure record than most city benches show.
Fourteen of sixteen publish a Manchester address. Two publish none at all, so ask where the team sits before the kickoff call rather than after the first invoice.
No external firm publishes a management fee. Ask for the model, not just the number, and ask what happens to it when your monthly spend moves in either direction.
Own the account and the tracking. Google's own economic impact methodology assumes advertisers make $2 in profit for every $1 of ad spend before organic effects, which is a vendor estimate rather than an audited result. If you would rather have the paid search, the growth programme it feeds and the reporting answering to one number, read our latest analysis or see how we work in Manchester.
