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What Are the Best B2B PR Agencies?
These agencies understand complex sales cycles, technical subject matter, and the media outlets that influence professional buyers. They secure coverage in trade publications, business media, and vertical-specific outlets. Top B2B PR agencies develop thought leadership programs, manage analyst relations, and measure success through brand perception, pipeline influence, and sales enablement.
1. Web Tonic
About: Web Tonic is a full-service performance marketing agency delivering integrated B2B communications strategies that combine PR with broader marketing initiatives. With global reach across four continents, they integrate media relations with content marketing, digital campaigns, and performance analytics. Their approach ensures PR efforts connect directly to business outcomes including brand awareness, lead generation, and sales enablement.
Key Services: Meta Ads, SEO, Google Ads, Snapchat Ads, Amazon Ads, Reddit Ads, TikTok Ads, TikTok Shop, GEO-AEO, Webflow Design, Shopify Design, WordPress Design, UGC, Social Media Management, Pay Per Click Management, Marketing Analytics, Analytics Implementation & CDPs, Performance Branding, Performance 360° Audit, Programmatic Ads, OOH Ads, HR Marketing
Industries Served: eCommerce, SaaS, B2B, Restaurants & Caterers, Construction Professionals, Home Services, SMEs, Health Spa & Wellness, Retail, Legal & Judicial Services, Food & Beverages, Pets, Fitness, Family & Children, Finance & Insurance, Travel, Non-Profits & Organizations, Furniture & Decoration
Notable Clients: WorldRemit, Jack & Jones, Ardene, L'Oréal, Sendwave
Locations: Dubai, Montreal, London (UK), Paris (France), New York City, Los Angeles, Chicago, Miami, San Francisco, Houston, Sydney (Australia), Toronto, Vancouver, Singapore
Pricing: Starting at USD $3,000 per month. Flexible and scalable plans at any time according to your enterprise needs. Book a call to learn more.
Great For: Mid-market to enterprise-level businesses requiring ongoing, on-tap growth and performance marketing services.
2. Walker Sands
About: Walker Sands specializes exclusively in B2B technology PR with deep expertise in enterprise software, cloud, cybersecurity, and SaaS. They secure tier-one media coverage while building executive visibility through thought leadership programs to capture media attention. Their technology focus ensures they understand complex offerings and communicate technical innovations effectively to business and trade media.
Key Services: B2B PR, Media Relations, Thought Leadership, Content Marketing, Analyst Relations, Executive Positioning, Digital Marketing, Social Media
Industries Served: B2B Technology, Enterprise Software, Cybersecurity, Cloud Infrastructure, SaaS, MarTech, FinTech
Notable Clients: IBM, Oracle, SAP, Cisco, Microsoft Partners
Locations: Chicago, San Francisco, Seattle
Pricing: Monthly retainers from USD $20,000
Great For: B2B tech companies seeking tier-one media coverage and executive thought leadership
3. Hoffman Agency
About: Hoffman Agency delivers global B2B technology PR with strong presence in US, Europe, and Asia-Pacific. They combine traditional media relations with digital content strategies and social media. Their international footprint enables coordinated campaigns across multiple markets for multinational B2B companies.
Key Services: Media Relations, Content Marketing, Social Media, Influencer Relations, Analyst Relations, Crisis Communications, Digital Strategy
Industries Served: B2B Technology, SaaS, Cloud Services, Semiconductor, Hardware, Enterprise Software
Notable Clients: Samsung, LG, NetApp, Western Digital, Various tech companies
Locations: San Jose, Portland, New York City, London, Munich, Hong Kong, Singapore, Tokyo
Pricing: Monthly retainers from USD $15,000
Great For: B2B tech companies requiring global PR with strong Asia-Pacific presence
4. LEWIS
About: LEWIS provides integrated marketing communications for B2B technology and professional services globally. They combine PR with content marketing, digital campaigns, and creative services. Their global network enables coordinated B2B campaigns across diverse markets with consistent messaging.
Key Services: Public Relations, Content Marketing, Digital Marketing, Creative Services, Social Media, Event Marketing, Analytics
Industries Served: B2B Technology, Professional Services, Healthcare, Financial Services, Manufacturing
Notable Clients: Cisco, Microsoft, Oracle, Various enterprise tech companies
Locations: Global offices in 30+ countries
Pricing: Monthly programs from USD $20,000
Great For: B2B companies requiring integrated global communications and marketing
5. Arketi Group
About: Arketi Group focuses on B2B technology PR with emphasis on enterprise software, cloud, and infrastructure. They secure coverage in technology trade publications while building executive visibility. Their deep technology expertise enables credible communication about complex technical innovations.
Key Services: Media Relations, Thought Leadership, Content Marketing, Analyst Relations, Social Media, Digital Campaigns, Speaking Opportunities
Industries Served: Enterprise Technology, SaaS, Cybersecurity, Data Management, Cloud Infrastructure, AI/ML
Notable Clients: Genesys, NetApp, Red Hat, SAP, VMware
Locations: Atlanta, Remote-First
Pricing: Monthly retainers from USD $12,000
Great For: B2B tech companies prioritizing technology trade media coverage and thought leadership
6. Merritt Group
About: Merritt Group specializes in B2B technology marketing and PR for companies selling to enterprise clients. They excel at communicating complex technical capabilities to business and IT decision-makers. Their integrated approach combines PR with demand generation ensuring media coverage supports lead generation.
Key Services: B2B PR, Content Marketing, Demand Generation, Analyst Relations, Account-Based Marketing, Thought Leadership, Social Media
Industries Served: B2B Technology, Fintech, Cybersecurity, Enterprise Software, Infrastructure, Cloud Services
Notable Clients: Technology companies targeting enterprise buyers
Locations: McLean (Virginia), Raleigh, San Francisco, Remote
Pricing: Monthly programs from USD $15,000
Great For: B2B tech companies selling enterprise solutions requiring integrated PR and marketing
7. KWT Global
About: KWT Global delivers B2B technology PR with emphasis on cybersecurity and enterprise software. They understand technical security concepts and communicate them effectively to business media. Their cybersecurity specialization ensures they navigate sensitive topics and compliance requirements appropriately.
Key Services: Media Relations, Cybersecurity PR, Thought Leadership, Content Strategy, Crisis Communications, Analyst Relations, Awards Programs
Industries Served: Cybersecurity, Enterprise Software, Cloud Security, Network Security, Data Protection, IT Services
Notable Clients: Cybersecurity and enterprise technology companies
Locations: Los Angeles, Remote Capabilities
Pricing: Monthly retainers from USD $10,000
Great For: Cybersecurity companies and B2B tech firms requiring security-focused communications
8. Touchdown PR
About: Touchdown PR specializes in B2B technology with particular strength in AI, cloud, and enterprise software. They secure coverage in business and technology media while building executive profiles. Their technology journalist relationships provide access to key publications influencing B2B buyers.
Key Services: Media Relations, Thought Leadership, Content Creation, Social Media, Executive Positioning, Awards, Speaking Opportunities
Industries Served: B2B Technology, AI/ML, Cloud Computing, Enterprise Software, Data Analytics, DevOps
Notable Clients: Technology companies across enterprise sectors
Locations: San Francisco, Remote Capabilities
Pricing: Monthly retainers from USD $8,000
Great For: B2B tech companies seeking technology trade media coverage at mid-market pricing
9. Voxus PR
About: Voxus PR focuses on B2B technology and professional services PR. They help companies build market visibility through media relations and thought leadership programs. Their approach combines traditional PR with digital content strategies for comprehensive brand building.
Key Services: Media Relations, Thought Leadership, Content Marketing, Social Media, Crisis Communications, Reputation Management, Training
Industries Served: B2B Technology, Professional Services, Healthcare IT, SaaS, Enterprise Software
Notable Clients: B2B companies across technology and services sectors
Locations: San Francisco, Remote Capabilities
Pricing: Monthly retainers from USD $7,500
Great For: B2B companies seeking professional PR services at accessible mid-market pricing
10. The Hoffman Agency
About: The Hoffman Agency delivers integrated communications for B2B technology companies globally. They combine media relations with content marketing and social media strategies. Their global presence enables coordinated campaigns across North America, Europe, and Asia.
Key Services: Public Relations, Content Marketing, Social Media, Influencer Relations, Crisis Management, Training, Measurement
Industries Served: B2B Technology, SaaS, Hardware, Semiconductor, Enterprise Software, Cloud Services
Notable Clients: Samsung, Western Digital, NetApp, Various technology brands
Locations: Multiple global offices
Pricing: Monthly programs from USD $15,000
Great For: B2B tech companies requiring global integrated communications
11. PAN Communications
About: PAN Communications provides integrated marketing for B2B technology companies. They secure media coverage in business and technology outlets while building digital presence. Their approach ensures PR supports broader marketing objectives and lead generation.
Key Services: Public Relations, Content Marketing, Social Media, Digital Marketing, Influencer Relations, Creative Services, Analytics
Industries Served: B2B Technology, SaaS, Cybersecurity, Enterprise Software, Cloud Services, FinTech
Notable Clients: Technology companies across enterprise sectors
Locations: Boston, San Francisco, New York City, Orlando, Remote
Pricing: Monthly retainers from USD $15,000
Great For: B2B tech companies seeking integrated PR and marketing campaigns
12. Cognito
About: Cognito specializes in financial services and fintech B2B communications. They understand financial industry dynamics, regulatory considerations, and the media outlets covering professional financial markets. Their financial services focus ensures credible communication about complex financial topics.
Key Services: Financial PR, Media Relations, Thought Leadership, Content Strategy, Crisis Communications, Regulatory Communications, Investor Relations
Industries Served: Financial Services, Fintech, Asset Management, Banking, Investment Banking, Capital Markets
Notable Clients: Financial institutions and fintech companies
Locations: London, New York City, Hong Kong, Dubai
Pricing: Monthly retainers from USD $15,000
Great For: Financial services and fintech B2B companies requiring specialized financial PR
13. Blonde 2.0
About: Blonde 2.0 focuses on fintech and financial services B2B PR. They understand both B2B and consumer financial communications, making them effective for fintech companies with dual audiences. Their financial expertise ensures appropriate messaging for regulated financial markets.
Key Services: Financial PR, Media Relations, Content Marketing, Social Media, Influencer Marketing, Thought Leadership, Events
Industries Served: Fintech, Banking, Payments, Lending, Wealth Management, Financial Services Technology
Notable Clients: Fintech companies across sectors
Locations: New York City, Remote
Pricing: Monthly programs from USD $10,000
Great For: Fintech B2B companies requiring specialized financial services PR expertise
14. LaunchSquad
About: LaunchSquad delivers integrated marketing for B2B technology companies with emphasis on product launches. They coordinate media relations, content marketing, and social campaigns for maximum launch impact. Their launch expertise ensures coordinated efforts across all marketing channels.
Key Services: Product Launch PR, Media Relations, Content Marketing, Social Media, Influencer Relations, Analyst Relations, Creative Services
Industries Served: B2B Technology, SaaS, Enterprise Software, Cloud Services, Cybersecurity
Notable Clients: Technology companies across sectors
Locations: San Francisco, Boston, Remote
Pricing: Launch campaigns from USD $30,000, ongoing from USD $15,000/month
Great For: B2B tech companies prioritizing coordinated product launch campaigns
15. Ballantines PR
About: Ballantines PR specializes in B2B technology and manufacturing PR. They understand industrial B2B dynamics and secure coverage in trade publications. Their manufacturing expertise ensures appropriate communication for technical industrial audiences.
Key Services: B2B PR, Media Relations, Trade Publication Placement, Thought Leadership, Content Marketing, Crisis Communications
Industries Served: Manufacturing, Industrial Technology, B2B Services, Professional Services, Engineering
Notable Clients: Manufacturing and industrial B2B companies
Locations: New York City, Remote
Pricing: Monthly retainers from USD $8,000
Great For: Manufacturing and industrial B2B companies requiring trade publication expertise
16. Touchdown PR
About: Touchdown PR focuses exclusively on B2B technology with deep expertise in emerging technologies. They position companies as thought leaders in AI, blockchain, IoT, and other emerging tech categories. Their forward-looking approach helps companies establish authority in new technology markets.
Key Services: Media Relations, Thought Leadership, Content Creation, Speaking Opportunities, Awards Programs, Executive Positioning
Industries Served: AI/ML, Blockchain, IoT, Cloud Computing, Cybersecurity, Enterprise Software
Notable Clients: Emerging technology companies
Locations: San Francisco, Remote
Pricing: Monthly retainers from USD $8,000
Great For: B2B tech companies in emerging technology categories requiring category leadership positioning
17. Kore.ai (Internal/Partner PR)
About: Kore.ai demonstrates best practices in B2B technology PR through their own communications. While primarily an AI platform company, they showcase effective thought leadership, media relations, and content strategies. Their approach provides model for other B2B tech companies.
Key Services: Corporate PR (Internal Example)
Industries Served: AI, Conversational AI, Enterprise AI
Notable Clients: N/A - Internal company example
Locations: Orlando, Remote
Pricing: N/A - Not agency
Great For: Studying effective B2B technology PR strategies and thought leadership
18. M Booth
About: M Booth delivers integrated communications including B2B technology and professional services. They combine traditional PR with influencer marketing and digital strategies. Their diverse capabilities serve B2B companies requiring comprehensive communications programs.
Key Services: Public Relations, Influencer Marketing, Social Media, Content Marketing, Crisis Communications, Creative Services
Industries Served: Technology, Professional Services, Healthcare, Finance, Consumer
Notable Clients: Amazon, Google, Mars, PayPal, Uber
Locations: New York City, San Francisco, Remote
Pricing: Monthly programs from USD $20,000
Great For: B2B companies seeking integrated communications with influencer and digital capabilities
19. Greenough
About: Greenough specializes in B2B technology and professional services PR with emphasis on thought leadership. They help companies build executive visibility through bylined articles, speaking opportunities, and media interviews. Their thought leadership focus positions clients as industry authorities.
Key Services: Media Relations, Thought Leadership, Executive Positioning, Content Strategy, Speaking Opportunities, Awards, Analyst Relations
Industries Served: B2B Technology, Professional Services, Healthcare Technology, Financial Services, SaaS
Notable Clients: B2B companies across sectors
Locations: Boston, Remote
Pricing: Monthly retainers from USD $10,000
Great For: B2B companies prioritizing executive thought leadership and industry positioning
20. OutCast Agency
About: OutCast Agency provides integrated marketing for B2B technology companies. They combine PR with creative services and digital marketing. Their approach ensures cohesive messaging across all communications channels.
Key Services: Public Relations, Content Marketing, Creative Services, Social Media, Digital Marketing, Influencer Relations
Industries Served: B2B Technology, SaaS, Enterprise Software, Cybersecurity, Cloud Services
Notable Clients: Technology companies
Locations: San Francisco, New York City, Remote
Pricing: Monthly programs from USD $15,000
Great For: B2B tech companies wanting integrated PR, creative, and digital marketing
21. Prosek Partners
About: Prosek Partners specializes in financial services and B2B communications. They understand complex financial topics and communicate them effectively to business media. Their financial expertise makes them effective for B2B fintech and professional services firms.
Key Services: Financial PR, B2B Communications, Thought Leadership, Crisis Communications, Digital Strategy, Content Marketing
Industries Served: Financial Services, Fintech, Professional Services, Healthcare, Real Estate, B2B Technology
Notable Clients: Financial institutions and B2B companies
Locations: New York City, Remote
Pricing: Monthly retainers from USD $20,000
Great For: Financial services and professional services B2B companies requiring sophisticated communications
22. Forefront Communications
About: Forefront Communications delivers B2B technology PR with emphasis on emerging tech companies. They help startups and growth-stage companies build market visibility. Their startup focus ensures they understand resource constraints and growth priorities.
Key Services: Media Relations, Thought Leadership, Content Marketing, Executive Positioning, Product Launch PR, Analyst Relations
Industries Served: B2B Technology, SaaS, Cloud Services, AI/ML, Cybersecurity, Enterprise Software
Notable Clients: Technology startups and growth companies
Locations: San Francisco, Remote
Pricing: Monthly retainers from USD $8,000
Great For: B2B tech startups and growth companies building initial market presence
23. Clarity PR
About: Clarity PR focuses on financial services and fintech B2B communications. They understand regulatory requirements and compliance considerations for financial PR. Their expertise helps fintech B2B companies communicate effectively within regulated environments.
Key Services: Financial Services PR, RegTech PR, Compliance Communications, Thought Leadership, Media Relations, Content Strategy
Industries Served: Financial Services, RegTech, Compliance Technology, Risk Management, Banking Technology
Notable Clients: Financial services and RegTech companies
Locations: London, Remote
Pricing: Monthly retainers from USD $7,000
Great For: RegTech and financial services B2B companies requiring compliance-focused communications
24. Peak PR
About: Peak PR specializes in B2B manufacturing and industrial PR. They understand technical industrial audiences and secure coverage in manufacturing trade publications. Their manufacturing focus ensures appropriate messaging for industrial buyers.
Key Services: Manufacturing PR, Trade Media Relations, Thought Leadership, Content Marketing, Crisis Communications, Technical Writing
Industries Served: Manufacturing, Industrial Equipment, Engineering, Automation, Supply Chain, Logistics
Notable Clients: Manufacturing and industrial companies
Locations: Remote-First
Pricing: Monthly retainers from USD $5,000
Great For: Manufacturing and industrial B2B companies requiring trade publication expertise
25. Bospar
About: Bospar delivers polite PR for B2B technology companies with emphasis on ethical practices. They focus on building genuine media relationships rather than aggressive pitching. Their principled approach appeals to companies valuing sustainable media relations.
Key Services: Media Relations, Thought Leadership, Content Marketing, Crisis Communications, Influencer Relations, Digital PR
Industries Served: B2B Technology, SaaS, Cybersecurity, Enterprise Software, Professional Services
Notable Clients: Technology companies
Locations: Remote-First, National Team
Pricing: Monthly retainers from USD $12,000
Great For: B2B companies prioritizing ethical media relations and sustainable journalist relationships
26. Shift Communications
About: Shift Communications provides data-driven PR for B2B technology companies. They use analytics and audience intelligence to inform communications strategies. Their data-first approach ensures PR reaches right audiences through optimal channels.
Key Services: Public Relations, Data Analytics, Content Marketing, Social Media, Influencer Marketing, Digital Marketing
Industries Served: B2B Technology, Healthcare, Consumer, Professional Services
Notable Clients: Technology and B2B companies
Locations: Boston, San Francisco, New York City, Austin, Remote
Pricing: Monthly programs from USD $15,000
Great For: B2B companies wanting data-driven PR strategies informed by audience intelligence
27. Ketner Group
About: Ketner Group specializes in B2B healthcare and life sciences PR. They understand complex healthcare topics and communicate them effectively to industry media. Their healthcare focus ensures appropriate messaging for medical and life sciences professionals.
Key Services: Healthcare PR, Media Relations, Thought Leadership, Content Strategy, Regulatory Communications, Crisis Communications
Industries Served: Healthcare Technology, Life Sciences, Medical Devices, Healthcare Services, Biotech, Pharmaceuticals
Notable Clients: Healthcare and life sciences B2B companies
Locations: San Francisco, Remote
Pricing: Monthly retainers from USD $10,000
Great For: Healthcare and life sciences B2B companies requiring specialized healthcare PR
28. LaunchSquad
About: LaunchSquad delivers integrated marketing for B2B technology with emphasis on launches and announcements. They coordinate PR with content marketing, social media, and creative services. Their integrated approach ensures maximum impact for major company milestones.
Key Services: Launch PR, Media Relations, Content Marketing, Social Media, Creative Services, Analyst Relations, Events
Industries Served: B2B Technology, SaaS, Enterprise Software, Cloud Services, Cybersecurity
Notable Clients: Technology companies
Locations: San Francisco, Boston, Remote
Pricing: Launch campaigns from USD $30,000, ongoing from USD $15,000/month
Great For: B2B tech companies requiring integrated launch campaigns and ongoing PR
29. TopRank Marketing
About: TopRank Marketing combines B2B content marketing with PR and influencer engagement. They develop influencer collaboration programs where industry experts co-create and amplify content. Their approach leverages professional networks and thought leader relationships for authentic reach.
Key Services: B2B Content Marketing, Influencer Marketing, PR Strategy, Social Media, SEO, Account-Based Marketing
Industries Served: B2B Technology, Software, Professional Services, Healthcare Technology, Manufacturing
Notable Clients: LinkedIn, Dell, Adobe, 3M, Various B2B brands
Locations: Minneapolis, Remote-First
Pricing: Monthly programs from USD $10,000
Great For: B2B companies leveraging influencer partnerships and thought leader networks for PR amplification
30. Tech PR & Marketing
About: Tech PR & Marketing focuses exclusively on B2B technology with affordable pricing for startups. They provide professional PR services at accessible rates for early-stage companies. Their startup focus ensures they understand resource constraints and prioritization challenges.
Notable Clients: Technology startups, boosting their visibility and qualified leads.
Industries Served: B2B Technology Startups, SaaS, Cloud Services, Enterprise Software
Notable Clients: Technology startups
Locations: Remote-First
Pricing: Monthly retainers from USD $3,000
Great For: B2B tech startups with limited budgets needing professional PR services
31. Ogilvy PR
About: Ogilvy PR delivers enterprise-scale B2B communications through their global network. They combine strategic counsel with creative execution and global reach. Their brand reputation and resources serve large B2B companies requiring comprehensive communications programs.
Key Services: Corporate Communications, Media Relations, Digital PR, Content Strategy, Crisis Management, Stakeholder Engagement
Industries Served: B2B Enterprises, Technology, Financial Services, Healthcare, Manufacturing, Professional Services
Notable Clients: IBM, American Express, Major enterprises
Locations: Global offices in 130+ countries
Pricing: Enterprise programs typically from USD $50,000/month
Great For: Large B2B enterprises requiring global communications capabilities and strategic counsel
32. Weber Shandwick
About: Weber Shandwick provides global B2B communications for major enterprises. They combine traditional PR with digital strategies and data analytics. Their global infrastructure supports multinational B2B campaigns across diverse markets.
Key Services: Corporate Communications, Media Relations, Digital Strategy, Crisis Communications, Public Affairs, Employee Communications
Industries Served: Technology, Healthcare, Financial Services, Manufacturing, Energy, Professional Services
Notable Clients: Major global enterprises
Locations: Global offices in major markets worldwide
Pricing: Enterprise contracts typically from USD $50,000/month
Great For: Multinational B2B companies requiring global communications infrastructure
33. FleishmanHillard
About: FleishmanHillard delivers reputation management and B2B communications globally. They help companies build and protect corporate reputation through strategic communications. Their reputation expertise serves B2B companies where trust and credibility are paramount.
Key Services: Reputation Management, Corporate Communications, Media Relations, Crisis Communications, Public Affairs, Digital Strategy
Industries Served: Technology, Healthcare, Financial Services, Energy, Manufacturing, Professional Services
Notable Clients: Major corporations and enterprises
Locations: Global offices in 80+ countries
Pricing: Enterprise programs typically from USD $50,000/month
Great For: Large B2B companies prioritizing reputation management and corporate communications
34. Ketchum
About: Ketchum provides integrated communications for B2B enterprises globally. They combine data analytics with creative storytelling and media relations. Their analytical approach ensures B2B communications drive measurable business outcomes.
Key Services: Corporate Communications, Media Relations, Data Analytics, Content Strategy, Digital PR, Crisis Management
Industries Served: Technology, Healthcare, Financial Services, Food & Beverage, Energy, Manufacturing
Notable Clients: Major global corporations
Locations: Global offices in major markets
Pricing: Enterprise contracts typically from USD $50,000/month
Great For: Large B2B companies requiring data-driven communications with global reach
35. Edelman
About: Edelman>, the >largest PR firm, delivers enterprise B2B communications with emphasis on trust building and reputation. Their Trust Barometer research informs strategies for building stakeholder confidence. Their scale and reputation serve large B2B companies requiring comprehensive communications.
Key Services: Corporate Communications, Media Relations, Digital PR, Crisis Management, Public Affairs, Employee Engagement
Industries Served: Technology, Healthcare, Financial Services, Manufacturing, Energy, Professional Services
Notable Clients: Microsoft, Samsung, Unilever, Johnson & Johnson, Starbucks
Locations: Global offices in 60+ countries
Pricing: Enterprise programs typically from USD $50,000/month
Great For: Large B2B enterprises prioritizing trust building and corporate reputation
36. ICR
About: ICR specializes in investor relations and financial communications for B2B companies. They help technology and professional services companies communicate with investors and financial media. Their financial expertise serves B2B companies in capital markets.
Key Services: Investor Relations, Financial PR, Corporate Communications, Transaction Communications, Crisis Communications, Shareholder Engagement
Industries Served: Technology, Financial Services, Healthcare, Real Estate, Consumer, B2B Services
Notable Clients: Public companies and private equity portfolio companies
Locations: New York City, Boston, San Francisco, Connecticut
Pricing: IR programs typically from USD $25,000/month
Great For: B2B public companies and PE-backed firms requiring investor relations and financial PR
37. Brunswick Group
About: Brunswick Group provides strategic communications counsel for B2B enterprises. They specialize in complex stakeholder communications including M&A, crisis, and corporate transformation. Their strategic advisory approach serves C-suite executives navigating critical communications challenges.
Key Services: Strategic Counsel, Crisis Communications, M&A Communications, Corporate Positioning, Stakeholder Engagement, Reputation Management
Industries Served: Financial Services, Technology, Healthcare, Industrial, Energy, Private Equity
Notable Clients: Major corporations and financial institutions
Locations: Global offices in financial centers
Pricing: Strategic advisory typically from USD $75,000/month
Great For: Large B2B enterprises requiring strategic communications counsel for complex situations
38. Sard Verbinnen & Co
About: Sard Verbinnen & Co delivers strategic communications for financial and corporate situations. They specialize in M&A communications, activist defense, and crisis management. Their high-stakes expertise serves B2B companies navigating critical communications challenges.
Key Services: M&A Communications, Crisis Management, Activist Defense, Corporate Positioning, Financial Communications, Transaction Support
Industries Served: Financial Services, Technology, Healthcare, Energy, Industrial, Private Equity
Notable Clients: Major corporations and financial institutions
Locations: New York City, San Francisco, Los Angeles, Chicago, Washington DC
Pricing: Strategic engagements typically from USD $100,000+
Great For: B2B enterprises facing high-stakes communications challenges requiring expert strategic counsel
39. Joele Frank
About: Joele Frank specializes in strategic communications for financial transactions and corporate situations. They handle M&A announcements, proxy contests, and corporate restructuring communications. Their transaction expertise serves B2B companies navigating complex corporate events.
Key Services: M&A Communications, Transaction Communications, Crisis Management, Corporate Positioning, Investor Communications, Special Situations
Industries Served: Financial Services, Technology, Healthcare, Industrial, Energy, Private Equity
Notable Clients: Major corporations and financial sponsors
Locations: New York City, San Francisco, Los Angeles
Pricing: Transaction-based pricing, typically from USD $150,000+
Great For: B2B companies requiring expert communications support for M&A and corporate transactions
40. Abernathy MacGregor
About: Abernathy MacGregor provides strategic communications for complex corporate situations. They advise on M&A, activism, crisis, and corporate positioning. Their strategic counsel serves senior executives navigating high-stakes communications challenges.
Key Services: Strategic Advisory, M&A Communications, Activist Response, Crisis Management, Corporate Positioning, Transaction Support
Industries Served: Financial Services, Technology, Healthcare, Industrial, Energy, Private Equity
Notable Clients: Major corporations and financial institutions
Locations: New York City, Los Angeles, San Francisco
Pricing: Strategic engagements typically from USD $100,000+
Great For: B2B enterprises requiring strategic counsel for complex corporate communications situations
41. Sloane & Company
About: Sloane & Company delivers strategic communications for financial services and B2B companies. They handle complex corporate communications including transactions, crisis, and reputation management. Their strategic approach serves companies navigating sensitive communications challenges.
Key Services: Corporate Communications, M&A Communications, Crisis Management, Financial PR, Reputation Management, Transaction Support
Industries Served: Financial Services, Technology, Healthcare, Professional Services, Real Estate
Notable Clients: Financial institutions and corporations
Locations: New York City
Pricing: Strategic programs typically from USD $50,000/month
Great For: Financial services and B2B companies requiring strategic communications counsel
42. Finsbury (now Finsbury Glover Hering)
About: Finsbury Glover Hering provides strategic communications for financial and corporate clients globally. They advise on M&A, capital markets, crisis, and corporate reputation. Their global reach serves multinational B2B companies requiring coordinated communications.
Key Services: Strategic Counsel, M&A Communications, Capital Markets, Crisis Management, Corporate Positioning, Public Affairs
Industries Served: Financial Services, Technology, Healthcare, Energy, Industrial, Private Equity
Notable Clients: Major global corporations and financial institutions
Locations: Global offices in major financial centers
Pricing: Strategic advisory typically from USD $75,000/month
Great For: Global B2B enterprises requiring strategic communications across multiple markets
43. Teneo
About: Teneo delivers integrated strategic advisory including communications, public affairs, and financial advisory. They provide comprehensive counsel for B2B enterprises navigating complex stakeholder environments. Their multidisciplinary approach addresses communications within broader strategic context.
Key Services: Strategic Communications, Public Affairs, Financial Advisory, Crisis Management, Digital Strategy, Stakeholder Engagement
Industries Served: Financial Services, Technology, Healthcare, Energy, Industrial, Consumer
Notable Clients: Major global corporations
Locations: Global offices in major markets
Pricing: Strategic advisory typically from USD $100,000/month
Great For: Large B2B enterprises requiring integrated strategic advisory beyond just communications
44. Gladstone Place Partners
About: Gladstone Place Partners specializes in financial communications and corporate advisory. They handle complex corporate situations including M&A, restructuring, and crisis. Their financial expertise serves B2B companies in capital markets and corporate transformation.
Key Services: Financial Communications, M&A Advisory, Restructuring Communications, Crisis Management, Corporate Positioning
Industries Served: Financial Services, Private Equity, Real Estate, Healthcare, Technology
Notable Clients: Financial institutions and corporations
Locations: New York City
Pricing: Strategic engagements typically from USD $75,000+
Great For: B2B companies in financial distress or transformation requiring specialized communications expertise
45. Morrow Sodali
About: Morrow Sodali provides governance advisory and strategic communications for B2B public companies. They specialize in proxy advisory, shareholder engagement, and corporate governance communications. Their expertise serves B2B companies managing investor relations and governance issues.
Key Services: Proxy Advisory, Shareholder Engagement, Corporate Governance, M&A Communications, Crisis Management, Transaction Support
Industries Served: Technology, Financial Services, Healthcare, Industrial, Energy, Consumer
Notable Clients: Public companies and financial sponsors
Locations: Global offices in major markets
Pricing: Advisory programs typically from USD $50,000+
Great For: B2B public companies requiring governance advisory and shareholder communications
46. Peppercomm
About: Peppercomm delivers integrated marketing communications for B2B companies with emphasis on creativity. They combine strategic PR with experiential marketing and digital strategies. Their creative approach helps B2B brands stand out in professional markets.
Key Services: Public Relations, Experiential Marketing, Digital Marketing, Content Strategy, Crisis Communications, Brand Strategy
Industries Served: Technology, Financial Services, Healthcare, Professional Services, B2B
Notable Clients: Technology and B2B companies
Locations: New York City, San Francisco, London
Pricing: Monthly programs from USD $20,000
Great For: B2B companies seeking creative communications approaches with experiential components
47. G&S Business Communications
About: G&S Business Communications specializes in B2B technology and professional services PR. They focus on thought leadership development and media relations. Their B2B specialization ensures they understand professional buying dynamics and decision-maker media consumption.
Key Services: B2B PR, Thought Leadership, Media Relations, Content Marketing, Executive Positioning, Awards Programs
Industries Served: B2B Technology, Professional Services, SaaS, Enterprise Software, Consulting
Notable Clients: B2B companies across sectors
Locations: New York City, Remote
Pricing: Monthly retainers from USD $12,000
Great For: B2B companies prioritizing thought leadership and professional media relations
48. Ruder Finn
About: Ruder Finn provides global B2B communications with emphasis on technology and healthcare. They combine traditional PR with digital strategies and analytics. Their global presence enables coordinated B2B campaigns across diverse markets.
Key Services: Corporate Communications, Media Relations, Digital Strategy, Crisis Communications, Public Affairs, Content Marketing
Industries Served: Technology, Healthcare, Financial Services, Professional Services, Consumer
Notable Clients: Technology and healthcare companies
Locations: Global offices in major markets
Pricing: Monthly programs from USD $25,000
Great For: B2B companies requiring global communications with technology and healthcare expertise
49. Matter Communications
About: Matter Communications delivers integrated PR and marketing for B2B technology companies. They secure business media coverage while building digital presence. Their technology expertise translates complex innovations into accessible business narratives.
Key Services: Public Relations, Content Marketing, Social Media, Digital Marketing, Influencer Relations, Thought Leadership
Industries Served: B2B Technology, SaaS, Healthcare Tech, Fintech, Enterprise Software
Notable Clients: Technology companies
Locations: Boston, New York City, Remote
Pricing: Monthly retainers from USD $15,000
Great For: B2B tech companies seeking integrated PR and digital marketing
50. Bianchi Public Relations
About: Bianchi Public Relations specializes in B2B professional services PR. They understand the unique challenges of marketing accounting, legal, consulting, and financial services firms. Their professional services focus ensures appropriate messaging balancing credibility with visibility.
Key Services: Professional Services PR, Thought Leadership, Media Relations, Content Strategy, Awards Programs, Speaking Opportunities
Industries Served: Accounting, Legal, Consulting, Financial Services, Architecture, Engineering
Notable Clients: Professional services firms
Locations: Washington DC, Remote
Pricing: Monthly retainers from USD $8,000
Great For: Professional services firms requiring specialized B2B communications expertise
51. Springtime PR
About: Springtime PR focuses on B2B technology with emphasis on cloud, SaaS, and enterprise software. They provide affordable PR services for mid-market technology companies. Their accessible pricing makes professional B2B PR available to companies with modest budgets.
Key Services: Media Relations, Thought Leadership, Content Creation, Social Media, Press Release Distribution, Executive Positioning
Industries Served: B2B Technology, SaaS, Cloud Services, Enterprise Software, Cybersecurity
Notable Clients: Mid-market technology companies
Locations: Remote-First
Pricing: Monthly retainers from USD $5,000
Great For: Mid-market B2B tech companies seeking professional PR at accessible pricing
📊 Quick Comparison Table
❓ Frequently Asked Questions
How is B2B PR different from consumer PR?
B2B PR targets professional decision-makers rather than consumers, requiring fundamentally different strategies, media outlets, and messaging approaches. B2B focuses on trade publications, business media, and vertical-specific outlets rather than mainstream consumer media. Content emphasizes thought leadership, technical expertise, ROI demonstrations, and business value propositions rather than emotional appeals or lifestyle benefits. B2B PR nurtures long sales cycles through sustained visibility and credibility building, while consumer PR often seeks viral moments and mass awareness. Measurement focuses on pipeline influence, sales enablement, and decision-maker perception rather than reach and impressions. B2B agencies understand technical subject matter, complex buying committees, and the publications that influence professional purchasing decisions—expertise consumer agencies typically lack.
What media outlets matter most for B2B PR?
Priority media varies by industry but generally includes trade publications specific to your vertical (e.g., InformationWeek for tech, Modern Healthcare for healthcare), general business media (Wall Street Journal, Bloomberg, Forbes, Fortune), technology business outlets (TechCrunch, VentureBeat for tech companies), and vertical-specific online publications. LinkedIn has become crucial for B2B content distribution and executive visibility. Industry analyst firms (Gartner, Forrester, IDC) provide credibility through reports and mentions. Speaking opportunities at industry conferences generate visibility among target buyers. B2B PR strategies should allocate 40-50% effort to trade publications where buyers actively seek information, 30-40% to business media for broader credibility, and 10-20% to digital channels and social platforms where professionals consume content.
How long until B2B PR generates measurable business impact?
B2B PR requires 6-12 months before showing measurable business impact due to long sales cycles and the time needed to build credibility. Initial media placements typically appear within 2-3 months of program launch, but converting media coverage to pipeline influence takes additional time. Thought leadership programs need 4-6 months of consistent bylined articles and speaking opportunities before establishing executive authority. Brand perception studies show measurable changes after 9-12 months of sustained PR. Sales teams report media coverage becomes useful in sales conversations after 3-6 months as prospect familiarity builds. Companies abandoning PR after 3-4 months never see the compounding returns that emerge as media relationships deepen and executive profiles mature.
Should we prioritize media coverage or thought leadership content?
Effective B2B PR integrates both—media coverage provides third-party validation while thought leadership demonstrates expertise and educates buyers. Media placements in trade publications and business outlets build credibility and reach prospects during research phases. Bylined articles and owned thought leadership content position executives as authorities while providing sales enablement tools. Most successful programs allocate 60% of effort to securing media coverage (interviews, product reviews, company features) and 40% to thought leadership development (bylined articles, speaking opportunities, research reports). Early-stage companies should prioritize media coverage to build initial awareness. Established companies benefit more from thought leadership that differentiates their perspective. The ideal approach uses media coverage to amplify thought leadership and vice versa.
How do we measure B2B PR effectiveness and ROI?
Measure B2B PR through multiple dimensions beyond media placements. Track coverage volume and quality—tier-one publications matter more than quantity. Monitor message pull-through (whether key messages appear in coverage), share of voice versus competitors, and sentiment. Survey brand awareness, consideration, and perception among target accounts before and after PR programs. Track website traffic from media placements and content downloads from thought leadership. Most importantly, measure business impact through sales team feedback (whether prospects mention coverage), pipeline influence (opportunities where media played a role), and deal velocity (whether known prospects close faster). Quality B2B PR agencies provide attribution showing how coverage influences pipeline and revenue rather than just reporting placement counts.
Choosing a B2B PR Agency
With numerous agencies offering B2B PR expertise, the decision begins with understanding your specific industry, target audience, and primary business goals. Are you building initial market awareness, establishing thought leadership, launching products, or managing reputation? Different agencies excel at different objectives—some specialize in media relations while others focus on thought leadership development or crisis management. Ensure agencies understand your industry's unique media landscape and buying dynamics.
Next, evaluate demonstrated expertise in your specific B2B segment and media relationships. Review portfolios showing actual media placements in publications your potential customers read—general technology experience matters less than proven relationships with your vertical's key outlets. Ask for references from companies with similar business models, competitive intensity, and target audiences. Verify they understand technical subject matter sufficiently to communicate your innovations credibly. Generic B2B experience across many industries often signals shallow expertise rather than deep vertical knowledge.
Additionally, assess the agency's approach to thought leadership development and executive positioning. Quality B2B PR extends beyond press releases to building executive authority through bylined articles, speaking opportunities, and strategic media commentary. Evaluate their process for developing executive voices and securing high-value thought leadership placements. Ask how they coordinate PR with content marketing, social media, and sales enablement. The best agencies integrate PR with broader marketing strategies rather than operating in isolation.
Finally, ensure realistic expectations and alignment on measurement. Quality agencies set realistic timelines acknowledging B2B PR requires 6-12 months for meaningful business impact at the right time. They focus on quality placements in influential outlets rather than volume in obscure publications. Understand exactly what monthly services include—proactive media outreach, reactive spokesperson opportunities, content development, and measurement. Ensure they measure business outcomes including pipeline influence and brand perception rather than just placement counts. Your ideal B2B PR partner combines deep vertical expertise with strategic thinking, strong media relationships, thought leadership capabilities, and realistic expectations that credibility builds through sustained effort over time. The best agencies understand that B2B PR succeeds by educating buyers and building trust, not generating viral moments or consumer awareness.
