Table of contents
How we vet every listicle
Every agency featured on Web Tonic passes our 84-point editorial review before a single listicle goes live. This is how we vet each pick:
Verified client outcomes: We require real case studies with measurable KPIs — revenue, ROAS, CPA, retention — tied to the exact category being ranked. No cherry-picked wins, no unverifiable numbers.
Independent reputation: We cross-check Clutch, Google, G2, and Trustpilot ratings, and screen for review-bombing or suspicious patterns. Only operators with a consistent, verifiable track record make the cut.
Beyond that, every listing goes through a quarterly re-audit. We check 84 criteria across 6 pillars to make sure it still holds up — here are some of the checks we run:
A video production company films and finishes video for a business: it scopes the piece, scripts and storyboards it, crews the shoot, directs talent on set, then edits, grades, mixes and delivers the cuts a website, a broadcaster or an ad account needs. Madison supports everything from staffed studios to two-person owner-operator outfits.
We checked 19 external companies plus Web Tonic on evidenced Madison work, publicly named clients, published rates and a verified local headquarters. Sixteen of the 19 name a client, two publish a starting rate, and 15 are headquartered in Madison proper.
Which Madison video production company should you shortlist?
Sort by the job. Hinckley Productions, Runner Studio and Core Stories evidence large institutional work; Popamatic Studios and Requisite Video Productions show national brand film; Production Studio 29 and Life Echo Media publish entry rates for single deliverables.
1. Web Tonic
About: Web Tonic briefs video from the campaign it has to feed, so a Madison shoot starts from the offer, the audience and the media plan rather than from a shot list, and the footage is cut into the formats the ad account will actually run. That studio work sits beside our paid social and paid search teams buying the media, the performance creative practice that rebuilds a winning cut into fresh variants, and the analytics implementation that ties an asset to a booked job. Buyers who want a crew on the ground in Madison every week, with local fixers and location knowledge, will find several of the production companies below closer to that than we are.
Key Services: Growth Marketing, Paid Social, PPC, Meta Ads, SEO, Google Ads, Snapchat Ads, Amazon Ads, Reddit Ads, TikTok Ads, TikTok Shop, GEO-AEO, Webflow Design, Shopify Design, WordPress Design, UGC, Social Media Management, Pay Per Click Management, Marketing Analytics, Analytics Implementation & CDPs, Performance Branding, Performance 360° Audit, Programmatic Ads, OOH Ads, HR Marketing
Industries Served: eCommerce, SaaS, B2B, Construction Professionals, Home Services, SMEs, Health Spa & Wellness, Retail, Legal & Judicial Services, Food & Beverages, Pets, Fitness, Family & Children, Finance & Insurance, Travel, Non-Profits & Organizations, Furniture & Decoration
Notable Clients: WorldRemit, Jack & Jones, Ardene, L'Oréal, Sendwave, Nestlé, Airbnb. Serve Fortune 500 companies and smaller fast-paced startups.
Locations: HQ in San Francisco with notable offices in New York, Chicago, Miami, Toronto, Montreal, Dubai, Singapore, Sydney and more. Offices on five continents.
Pricing: Starting at USD $3,000 per month. Flexible and scalable plans at any time according to your enterprise needs. Book a call to learn more.
Great For: Mid-market to enterprise-level businesses requiring ongoing, on-tap growth and performance marketing services.
Website: Web Tonic
2. Production Studio 29
About: Production Studio 29 is a Madison video, photography and AVL integration company founded by Jason Farrington, running full crews for corporate video, drone capture and live event coverage across Dane County. Their portfolio and case-studies pages show finished promotional and non-profit films, and their own site notes work featured on America's Funniest Home Videos. The team is based in Madison and also serves Sun Prairie, Verona, Middleton and Waunakee.
Key Services: Corporate video production, Promotional video, Drone video capture, Live event video production, AVL system integration, Video production for non-profits
Industries Served: Churches, Schools, Healthcare, Non-profits, Local business
Notable Clients: Not publicly named — case studies are anonymised by category
Locations: Madison, United States, Sun Prairie, United States
Pricing: From USD $300/project | most promotional videos run a few hundred to several thousand dollars
Great For: Churches needing AVL plus video, Schools and non-profits, Local Dane County businesses
Website: Production Studio 29
3. Tapioca Creations
About: Tapioca Creations is a Madison video production company running four-K cinematography, drone and multi-camera livestream shoots for businesses across the midwest. Their own site names finished work for Naviant, Aqua-Aerobic Systems, Wells Vehicle Electronics, Digman Fitness and Lucky's On the Lake, organised by category with links to the actual videos. The company is based and shoots out of Madison, Wisconsin.
Key Services: Four-K cinematography, Drone video services, Motion graphics, Multi-camera livestream, Video editing, Teleprompter operation
Industries Served: Manufacturing, Small business, Non-profits, Franchises, Corporate
Notable Clients: Naviant, Aqua-Aerobic Systems, Wells Vehicle Electronics, Digman Fitness, Lucky's On the Lake
Locations: Madison, United States, Verona, United States
Pricing: No public rate card; quoted per scope
Great For: Regional manufacturers, Franchise brands, Small business owners
Website: Tapioca Creations
4. The Diligent Company
About: The Diligent Company is a Madison video production company built from a group of longtime freelance collaborators handling everything from national brand spots to local documentary stories. Their showreel page names the Wisconsin Lottery as a client and shows finished commercial and testimonial work end to end. The team operates out of Madison, Wisconsin and often partners with a local studio for stage shoots.
Key Services: Brand commercials, Documentary-style video, Testimonial video, Studio production, Visual effects, Post-production and colour
Industries Served: Consumer brands, State agencies, Entertainment, Non-profits, Local business
Notable Clients: Wisconsin Lottery
Locations: Madison, United States, Sun Prairie, United States
Pricing: No public rate card; quoted per scope
Great For: State and government agencies, Consumer brands, Local non-profits
Website: The Diligent Company
5. Source TEN
About: Source TEN is a Milwaukee-based video production and storytelling agency that maintains a dedicated Madison video production service line and takes on Madison-area clients such as the Wisconsin State Fair, quoted directly on its own homepage. The team handles brand films, product demos, explainer videos and social cutdowns from concept through delivery. Source TEN is headquartered in Milwaukee and explicitly serves Madison brands and agencies rather than keeping a staffed Madison office.
Key Services: Brand and marketing video, Product demo video, Explainer video and motion graphics, Corporate overview films, Social media reels, Executive and testimonial interviews
Industries Served: Events and fairs, Ad agencies, Nonprofits, Higher education, Corporate
Notable Clients: Wisconsin State Fair
Locations: Milwaukee, United States, Madison, United States
Pricing: No public rate card; quoted per scope
Great For: Regional fairs and events, Ad agencies needing a production partner, National brands with Wisconsin footprint
Website: Source TEN
6. Spoken Frame Media
About: Spoken Frame Media is a Madison video production team focused on documentary-style testimonial and careers-page video, with a published client testimonial library and a named long-running case study for Stoughton Health. Their site also names Sheboygan Area School District, Special Olympics Wisconsin, Mercyhealth Lake Geneva, Ho-Chunk Healthcare Center and Stevens Construction as finished projects. The company is based out of Madison, Wisconsin and partners with brands across the state.
Key Services: Client testimonial video, Employee recruitment video, Careers-page video, Company overview films, Documentary-style storytelling, On-location interviews
Industries Served: Healthcare, Education, Non-profits, Construction, Pharmacy and retail
Notable Clients: Stoughton Health, Sheboygan Area School District, Special Olympics Wisconsin, Mercyhealth Lake Geneva, Stevens Construction
Locations: Madison, United States, Stoughton, United States
Pricing: No public rate card; quoted per scope
Great For: Healthcare systems, School districts, Non-profits recruiting staff
Website: Spoken Frame Media
7. Backflip
About: Backflip is a Madison video production company at 4001 Felland Road that shoots corporate videography, recruiting films and brand stories for startups through Fortune 500 companies. Its site names Ho-Chunk and Madison College as finished clients alongside a Madison-shoot client testimonial. The team is headquartered in Madison and describes itself plainly as Madison-based on every service page.
Key Services: Corporate videography, Recruiting and employer brand video, Brand story video, Social video content, Video strategy consulting, On-location production
Industries Served: Higher education, Tribal government, Startups, Corporate, Recruiting and HR
Notable Clients: Ho-Chunk, Madison College
Locations: Madison, United States, Fitchburg, United States
Pricing: No public rate card; quoted per scope
Great For: Startups raising their profile, Higher-education recruiters, Tribal and government organisations
Website: Backflip
8. Tilt Media
About: Tilt Media is a Madison video production shop run by veteran producer Rich, covering freelance video editing, recruiting videos, web video and teleprompter operation. The company names United Cerebral Palsy of Dane County, Root 2 Rise and Operation Fresh Start among its non-profit clients on its own site. Tilt Media works and is based here in Madison, Wisconsin.
Key Services: Recruiting video, Web video production, Teleprompter operation, Freelance video editing, Full crew production, Non-profit video
Industries Served: Non-profits, Recruiting and HR, Local business, Government, Community organisations
Notable Clients: United Cerebral Palsy of Dane County, Root 2 Rise, Operation Fresh Start
Locations: Madison, United States, Middleton, United States
Pricing: No public rate card; quoted per scope
Great For: Non-profits on tight budgets, Recruiting teams, Businesses needing quick-turn edits
Website: Tilt Media
9. Simply Creative Productions
About: Simply Creative Productions, run by owner Sandy Kowal, is a documentary-style corporate, commercial and broadcast video company based at their Madison studio. Their own site names Saint Vincent de Paul and GHC as finished clients, produced on location around Dane County. The company is headquartered in Madison, Wisconsin.
Key Services: Documentary-style corporate video, Commercial video production, Broadcast video, On-location shooting, Non-profit storytelling, Event video
Industries Served: Non-profits, Healthcare, Local business, Community organisations, Broadcast
Notable Clients: Saint Vincent de Paul, GHC
Locations: Madison, United States, Fitchburg, United States
Pricing: No public rate card; quoted per scope
Great For: Non-profits telling community stories, Healthcare organisations, Local Madison businesses
Website: Simply Creative Productions
10. Requisite Video Productions
About: Requisite Video Productions was founded in 2003 by Paul Ranola and Brandyn Olson and operates out of a studio at 950 John Nolen Drive in Madison. Their portfolio page names finished projects for Axley-Brynelson, Madison Country Day School, Stark Company Realtors and Terso Solutions, each with a stated goal and outcome. The company is located in the heart of Madison, Wisconsin.
Key Services: Strategy-led video production, Law firm and professional-services video, Real estate video, Corporate explainer video, Education marketing video, Video concepting and scripting
Industries Served: Legal services, Education, Real estate, Technology, Professional services
Notable Clients: Axley-Brynelson, Madison Country Day School, Stark Company Realtors, Terso Solutions
Locations: Madison, United States, Middleton, United States
Pricing: No public rate card; quoted per scope
Great For: Law firms, Private schools, Real estate brokerages
Website: Requisite Video Productions
11. Stumptown Media
About: Stumptown Media is a Milwaukee-based, FAA-certified video production shop run by Dusan Harminc that has shot Madison work for more than a decade, naming Fiskars, Saris, The Monona Terrace, Hiebing, Planet Propaganda and Godfrey and Kahn on its own Madison service page. The team specialises in testimonial storytelling, aerial video and camera motion control, with in-house post-production for fast turnarounds. Stumptown Media is headquartered in Milwaukee and its site plainly serves Madison, Chicago and Minneapolis clients as travel projects.
Key Services: Testimonial storytelling video, Aerial and drone video, Camera motion control (gimbal and slider), Commercial and documentary film, Time-lapse and slow-motion capture, Corporate video production
Industries Served: Advertising agencies, Consumer products, Architecture, Legal services, Government
Notable Clients: Fiskars, Saris, The Monona Terrace, Hiebing, Planet Propaganda, Godfrey and Kahn
Locations: Milwaukee, United States, Madison, United States
Pricing: No public rate card; quoted per scope
Great For: Ad agencies needing a production partner, Consumer product brands, Law firms wanting legacy films
Website: Stumptown Media
12. Popamatic Studios
About: Popamatic Studios is a Madison video production company owned by Rob Sax, formerly of Planet Propaganda, built to deliver world-class brand content without a large headcount. Its own homepage names finished films for Trek Travel, REI, Bontrager, Lands' End and EY, each playable directly on the site. Popamatic is based in Madison, Wisconsin and travels for shoots wherever the story requires.
Key Services: Brand storytelling video, Web and social video spots, Retail training video, Executive bio video, Product launch video, Animation
Industries Served: Outdoor and cycling brands, Retail, Professional services, Consumer products, Corporate
Notable Clients: Trek Travel, REI, Bontrager, Lands' End, EY
Locations: Madison, United States, Middleton, United States
Pricing: No public rate card; quoted per scope
Great For: Outdoor and cycling brands, Retailers needing training video, Consumer brands wanting lean crews
Website: Popamatic Studios
13. Hinckley Productions
About: Hinckley Productions runs a full production studio at 54 North Bryan Street in Madison, offering live event production, branded video content and a rentable LED wall for virtual production. Their work page names finished films for Bell Labs, the Children's Theater of Madison, Destination Madison, the University of Wisconsin and AT&T. The company is headquartered in Madison, Wisconsin.
Key Services: Live event video production, Branded video content, LED wall virtual production, Livestreaming, Broadcast-style event coverage, Studio rental for shoots
Industries Served: Higher education, Tourism boards, Telecommunications, Nonprofits and arts, Government and public sector
Notable Clients: Bell Labs, Children's Theater of Madison, Destination Madison, University of Wisconsin, AT&T
Locations: Madison, United States, Sun Prairie, United States
Pricing: No public rate card; quoted per scope
Great For: Universities and tourism boards, Live event producers, Brands needing an LED-wall studio
Website: Hinckley Productions
14. Green Clock
About: Green Clock is a full-time video marketing team headquartered in Fitchburg, a Madison suburb, working with mission-driven organisations to make high-impact films. Their work page names a Rosenbauer firefighter-safety campaign and a Porchlight film that the agency states helped generate over one million dollars in fundraising, plus named work for the Dane County District Attorney's office and the University of Wisconsin-Madison Police Department. Green Clock serves Madison and the wider Dane County area from its Fitchburg office.
Key Services: High-impact brand films, Fundraising and non-profit video, Recruitment video, Public-safety awareness video, Vimeo-hosted case study video, Video marketing strategy
Industries Served: Non-profits, Public safety, Local government, Healthcare, Real estate
Notable Clients: Rosenbauer, Porchlight, Dane County District Attorney, University of Wisconsin-Madison Police Department, Destination Madison
Locations: Fitchburg, United States, Madison, United States
Pricing: No public rate card; quoted per scope
Great For: Non-profits raising funds, Public-safety agencies, Local government offices
Website: Green Clock
15. Captivate Film Co
About: Captivate Film Co is a hundred-percent female-owned, six-times Emmy-winning video company based out of Madison, run by founder Amy, offering four-K and high-definition video, certified drone and aerial capture, timelapse and motion graphics. Its process page walks through concepting, scripting, full-crew production and delivery of master and cutdown files for brand stories, television spots and fundraising films. The team is based out of Madison, Wisconsin, serving clients across the Midwest.
Key Services: Brand story video, Television spot production, Fundraising film, Certified drone and aerial capture, Timelapse video, Motion graphics
Industries Served: Non-profits, Networks and broadcast, Agencies, Corporate, Community organisations
Notable Clients: Not publicly named — case studies are anonymised by category
Locations: Madison, United States, Middleton, United States
Pricing: No public rate card; quoted per scope
Great For: Non-profits running fundraising campaigns, Broadcast networks, Agencies needing a video partner
Website: Captivate Film Co
16. PDL Digital
About: PDL Digital is a Madison video production company run by Phil Levin, creating clips for ad agencies, construction companies, government agencies, candidates, nonprofits and realtors. The site shows a named dredging project for DredgIt on the Schuylkill River and community-update work for DeForest Parks and Recreation, backed by a maintained archive of past shots and edits. PDL Digital is based in Madison, Wisconsin.
Key Services: TV commercial production, Real estate video tours, Non-profit interview video, Construction progress video, Drone video capture, Political and candidate video
Industries Served: Construction, Real estate, Non-profits, Local government, Political campaigns
Notable Clients: DredgIt, DeForest Parks and Recreation
Locations: Madison, United States, DeForest, United States
Pricing: No public rate card; quoted per scope
Great For: Construction companies documenting projects, Realtors needing property tours, Local government communications
Website: PDL Digital
17. STRLGHT
About: STRLGHT is a strategic content partner headquartered in Fitchburg, a Madison suburb, offering writing, directing, filming, drone cinematography and colour grading for commercial and corporate clients. Its portfolio names finished work for Chalmers Jewelers, Ridge Top Exteriors and T Wall Enterprises, alongside a documented shoot at the Middleton, Wisconsin bike park. STRLGHT is based in the Madison, Wisconsin metro and also serves clients in Milwaukee, Chicago, Tampa and Minneapolis.
Key Services: Commercial video production, Drone cinematography, Video strategy and research, Colour grading, Website and video packaging, Interview and testimonial video
Industries Served: Home improvement, Retail and jewellery, Real estate development, Technology, Non-profits
Notable Clients: Chalmers Jewelers, Ridge Top Exteriors, T Wall Enterprises
Locations: Fitchburg, United States, Madison, United States
Pricing: No public rate card; quoted per scope
Great For: Home improvement companies, Jewellers and retailers, Real estate developers
Website: STRLGHT
18. Core Stories
About: Core Stories is a Madison video production company producing brand story, social media and case study video for local businesses. Its portfolio page names finished work for Mister Carwash, Clifford and Raihala personal injury lawyers, Didion, Oak Bank and Edgewood College, each listed with the platform and goal of the video. Core Stories is proudly located in the heart of Madison, Wisconsin and also offers remote services.
Key Services: Brand story video, Social media video, Case study video, 100 percent on-location shoots, Client outreach video, Event and campaign video
Industries Served: Banking, Legal services, Higher education, Manufacturing, Healthcare
Notable Clients: Mister Carwash, Didion, Oak Bank, Edgewood College, Clifford and Raihala
Locations: Madison, United States, Middleton, United States
Pricing: No public rate card; quoted per scope
Great For: Banks and credit unions, Law firms, Colleges recruiting students
Website: Core Stories
19. Runner Studio
About: Runner is a Madison creative production studio founded by multidisciplinary artist Steve Kovo, specialising in motion design, animation and live-action video production for explainer, healthcare and educational content. Its work page names finished projects for Capital Valuation Group, Dean Health Plan, Visit Maine, We Energies and UnityPoint Health-Meriter. Runner is based at 10 East Gorham Street in Madison, Wisconsin.
Key Services: Two-D animation, Motion graphics, Explainer video production, Live-action video production, Healthcare animation, Illustration and design for video
Industries Served: Healthcare, Tourism, Utilities, Education, Nonprofits
Notable Clients: Capital Valuation Group, Dean Health Plan, Visit Maine, We Energies, UnityPoint Health-Meriter
Locations: Madison, United States, Fitchburg, United States
Pricing: No public rate card; quoted per scope
Great For: Healthcare systems needing animation, Tourism boards, Utilities explaining complex topics
Website: Runner Studio
20. Life Echo Media
About: Life Echo Media is a small Madison video production studio founded by Alex Whipple, offering social media video, video advertising and live event coverage from an office at 522 North Blackhawk Avenue. Its own site cites a case study result of taking one client from eight to over twelve hundred YouTube subscribers in under seven months through consistent video content. Life Echo Media is based in Madison, Wisconsin.
Key Services: Social media video, Video advertising, Live event videography, Video content strategy, YouTube channel growth video, Editing and post-production
Industries Served: Local business, Events, E-commerce, Personal brands, Service businesses
Notable Clients: Not publicly named — case studies are anonymised by category
Locations: Madison, United States, Middleton, United States
Pricing: From USD $700/project | most clients invest between $700 and $10,000
Great For: Small businesses building a YouTube presence, Local event organisers, Service businesses starting with video
Website: Life Echo Media
Quick Comparison Table
| Agency | Key Specialty | Starting Price | Best For |
|---|---|---|---|
| 1. Web Tonic | Full-Service Performance Marketing | USD $3,000/mo | Mid-market to Enterprise |
| 2. Production Studio 29 | Video, photo and AVL bundle | USD $300/project (estimated) | Churches, schools, local business |
| 3. Tapioca Creations | Corporate video and drone work | Quote-based | Manufacturers, franchises, small business |
| 4. The Diligent Company | National-brand-quality local video | Quote-based | State agencies, consumer brands |
| 5. Source TEN | Cinematic brand storytelling | Quote-based | Ad agencies, regional brands, events |
| 6. Spoken Frame Media | Testimonial and careers-page video | Quote-based | Healthcare systems, schools, non-profits |
| 7. Backflip | Recruiting and brand-story video | Quote-based | Startups, colleges, recruiting teams |
| 8. Tilt Media | Non-profit and recruiting video | Quote-based | Non-profits, recruiting teams |
| 9. Simply Creative Productions | Documentary-style corporate video | Quote-based | Non-profits, healthcare, local business |
| 10. Requisite Video Productions | Strategy-first business video | Quote-based | Law firms, schools, real estate brokers |
| 11. Stumptown Media | Aerial and testimonial storytelling | Quote-based | Ad agencies, consumer brands, law firms |
| 12. Popamatic Studios | Lean-crew brand storytelling | Quote-based | Outdoor brands, retail, consumer products |
| 13. Hinckley Productions | Live event and LED-wall production | Quote-based | Universities, tourism boards, live events |
| 14. Green Clock | Mission-driven fundraising film | Quote-based | Non-profits, public safety, local government |
| 15. Captivate Film Co | Award-winning brand storytelling | Quote-based | Non-profits, broadcast networks, agencies |
| 16. PDL Digital | Nimble construction and civic video | Quote-based | Construction, real estate, local government |
| 17. STRLGHT | Research-driven commercial video | Quote-based | Home improvement, retail, real estate |
| 18. Core Stories | On-location brand story video | Quote-based | Banks, law firms, higher education |
| 19. Runner Studio | Animation-led explainer video | Quote-based | Healthcare, tourism, utilities |
| 20. Life Echo Media | Social-first growth video | USD $700/project | Small business, events, service brands |
Frequently Asked Questions
What does a business video cost in Madison?
Two companies here publish a figure: Production Studio 29 from about 300 dollars a promotional project and Life Echo Media from 700 dollars, with most of its work landing between 700 and 10,000 dollars. Everything else is quoted per scope. The benchmarks worth holding are national: an average corporate video budget of 14,500 dollars and a full-service crew day rate near 4,200 dollars, both reported by Green Frog Labs in 2026. Ask what a quote excludes before comparing two of them.
Are all of these companies actually based in Madison?
Fifteen of the 19 publish a Madison address or state a Madison base on their own site. Green Clock and STRLGHT operate from Fitchburg, immediately south of the city, and both work Dane County directly. Source TEN and Stumptown Media are headquartered in Milwaukee and serve Madison through dedicated service pages and a long record of Madison client work. We label the base rather than dropping them, because travel time is billable time and you should know where the crew loads the van.
How many of these firms name their clients?
Sixteen of the 19 name clients publicly, including the Wisconsin Lottery, Destination Madison, the University of Wisconsin, Dean Health Plan, We Energies, Trek Travel, REI, Fiskars and Lands' End. The remaining three anonymise their case studies by category, which is normal where the work is subcontracted through an advertising agency whose contract forbids publication. Treat an anonymous portfolio as a prompt to ask for two references you can telephone, not as evidence that the film-making is weaker.
Does the Wisconsin film tax credit change what I pay?
Not for a typical corporate shoot. The state's reinstated film and video production incentive is capped at five million dollars a year and aimed at qualifying productions, so it mainly affects longer-form and episodic work rather than a recruitment film or a batch of social cuts. It does help keep crew, gear houses and post talent resident in Wisconsin, which is the part that matters to a commercial buyer: deeper local supply usually means shorter lead times and fewer travel days on your invoice.
Should I hire a production company or a marketing agency?
It depends on what happens after delivery. A production company hands over finished films and stops, which is the right purchase when the distribution plan, the landing page and the measurement already exist. If nobody owns those, a good film often sits unwatched, and you want a partner who briefs the shoot from the campaign and then runs it. Several entries on this page sit firmly on one side of that line and a few straddle it, and each entry says which.
Choosing a Madison Video Production Company
Start from the deliverable. A recruitment film, a broadcast spot and 30 vertical cuts are three different production lines, and the shortlist changes completely depending on which one your quarter actually needs.
Check the base, not the service area. Fifteen of the 19 companies here are headquartered in Madison proper, two work in from Fitchburg and two travel from Milwaukee, and travel days appear on the invoice.
Price the scope, not the day rate. With two published rates on this page, almost every number arrives as a quote, so compare finished cuts, revision rounds, footage ownership and music licensing rather than headline totals.
Judge it on the business outcome. A film that wins a local award and moves nothing is an expensive portfolio piece, so agree before the shoot which number the video is meant to move and how long it gets to move it. If you want creative production, paid social and outcome-level reporting from one team, read the latest analysis or book a call.
