Table of contents
How we vet every listicle
Every agency featured on Web Tonic passes our 84-point editorial review before a single listicle goes live. This is how we vet each pick:
Verified client outcomes: We require real case studies with measurable KPIs — revenue, ROAS, CPA, retention — tied to the exact category being ranked. No cherry-picked wins, no unverifiable numbers.
Independent reputation: We cross-check Clutch, Google, G2, and Trustpilot ratings, and screen for review-bombing or suspicious patterns. Only operators with a consistent, verifiable track record make the cut.
Beyond that, every listing goes through a quarterly re-audit. We check 84 criteria across 6 pillars to make sure it still holds up — here are some of the checks we run:
A social media management agency plans the channels, makes the content, publishes it, handles the replies and reports on the result. The retainer buys a working rhythm rather than a campaign, so ask who writes, who films and who answers before you ask the price.
Seventeen agencies cleared our check, judged on their own published work. Sixteen answer from Madrid, three name a verifiable client, and none shows a fee.
How should a Madrid company shortlist a social media agency in 2026?
Seventeen external agencies cleared our evidence check and sixteen answer from Madrid itself. Only three name a client we could confirm on their own site, among them MAKRO, SEUR and Metro de Madrid, and not one publishes a rate.
1. Web Tonic
About: Web Tonic runs organic social as part of a growth programme rather than as a posting service, so the calendar, the paid social, the performance creative behind it and the measurement that judges whether any of it moved enquiries are planned together. Strategy, production, community management and paid amplification are quoted as separate lines, and the account logins, the asset library and the analytics property stay in the client's name. Companies in Madrid shopping purely on the lowest monthly retainer will find that among several smaller studios on this page.
Key Services: Growth Marketing, Paid Social, PPC, Meta Ads, SEO, Google Ads, Snapchat Ads, Amazon Ads, Reddit Ads, TikTok Ads, TikTok Shop, GEO-AEO, Webflow Design, Shopify Design, WordPress Design, UGC, Social Media Management, Pay Per Click Management, Marketing Analytics, Analytics Implementation & CDPs, Performance Branding, Performance 360° Audit, Programmatic Ads, OOH Ads, HR Marketing
Industries Served: eCommerce, SaaS, B2B, Construction Professionals, Home Services, SMEs, Health Spa & Wellness, Retail, Legal & Judicial Services, Food & Beverages, Pets, Fitness, Family & Children, Finance & Insurance, Travel, Non-Profits & Organizations, Furniture & Decoration
Notable Clients: WorldRemit, Jack & Jones, Ardene, L’Oréal, Sendwave, Nestlé, Airbnb. Serve Fortune 500 companies and smaller fast-paced startups.
Locations: HQ in San Francisco with notable offices in New York, Chicago, Miami, Toronto, Montreal, Dubai, Singapore, Sydney and more. Offices on five continents.
Pricing: Starting at USD $3,000 per month. Flexible and scalable plans at any time according to your enterprise needs. Book a call to learn more.
Great For: Mid-market to enterprise-level businesses requiring ongoing, on-tap growth and performance marketing services.
Website: Web Tonic
2. Vórtice Marketing Digital
About: Vórtice is a digital marketing agency headquartered in Madrid that designs growth systems through social media management, web development, SEO positioning, and customer acquisition. They focus on delivering measurable, scalable results through a senior team working remotely across Spain or on-site in Madrid upon request.
Key Services: Gestión de redes sociales, Diseño Web, Posicionamiento SEO, Campañas de publicidad, Branding y creación de marca, Consultoría de marketing
Industries Served: Not stated on the firm's own site
Notable Clients:
Locations: Madrid
Pricing: Quote-based
Great For: Advertisers buying gestión de redes sociales, Advertisers buying diseño web, Advertisers buying posicionamiento seo
Website: Vórtice Marketing Digital
3. Dos Setenta
About: Dos Setenta is a digital marketing and web development agency based in Madrid that integrates artificial intelligence into marketing strategies, campaigns, data, and decision-making. They offer comprehensive online services including SEO positioning, online advertising, web design, and social media management to help brands maximize their digital results.
Key Services: Social Media, SEO Positioning, Online Advertising, Web Development, Ecommerce Agency, Audiovisuals, AI Experts
Industries Served: Not stated on the firm's own site
Notable Clients:
Locations: Madrid
Pricing: Quote-based
Great For: Advertisers buying social media, Advertisers buying seo positioning, Advertisers buying online advertising
Website: Dos Setenta
4. Bonus Studio
About: Bonus Studio is a creative production agency based in Madrid specializing in digital content creation since 2018. The core of their services revolves around video, photography, and design, while also offering branding, animation, and digital marketing solutions.
Key Services: Video Production, Photography, Design, Branding, Animation, Digital Marketing Consulting, Community Management, Social Media Management, Advertising Campaigns
Industries Served: Not stated on the firm's own site
Notable Clients:
Locations: Madrid
Pricing: Quote-based
Great For: Advertisers buying video production, Advertisers buying photography, Advertisers buying design
Website: Bonus Studio
5. ómibu
About: ómibu es una agencia de marketing digital integral que cuenta con una oficina física en Madrid situada en la Calle de Velázquez. Ofrecen servicios especializados de Social Media Management para conectar a las marcas con su audiencia y construir comunidades activas.
Key Services: Social Media Management, Branding, Diseño web, Posicionamiento SEO, SEM & Performance, Contenido audiovisual, Hosting y dominios, Asesoría
Industries Served: Not stated on the firm's own site
Notable Clients:
Locations: Granada
Pricing: Quote-based
Great For: Advertisers buying social media management, Advertisers buying branding, Advertisers buying diseño web
Website: ómibu
6. Digitalvar
About: Digitalvar is a digital marketing agency with an office in Madrid that offers social media management as part of its core service lineup. They position social channels as brand and product distribution platforms managed with performance metrics.
Key Services: Redes sociales, SEO, Publicidad digital, Branding, Diseño web
Industries Served: Not stated on the firm's own site
Notable Clients:
Locations: Madrid
Pricing: Quote-based
Great For: Advertisers buying redes sociales, Advertisers buying seo, Advertisers buying publicidad digital
Website: Digitalvar
7. MarketiNet
About: MarketiNet is a digital marketing agency headquartered in Madrid that provides comprehensive 360-degree online strategies, including social media management, SEO, SEM, and inbound marketing. They combine digital channels with marketing automation and consultancy services to help businesses grow their online presence.
Key Services: Redes Sociales, Social Ads, SEO, SEM, Inbound Marketing, Content Marketing, Email Marketing, Salesforce & Pardot Consulting
Industries Served: Sector Salud, Sector Educación, Sector Alimentación, Sector Inmobiliario y del hogar, Sector IT, Sector Seguros, Sector Ecommerce
Notable Clients: Acesur, MAKRO, SEUR
Locations: Madrid
Pricing: Quote-based
Great For: Sector Salud advertisers, Sector Educación advertisers, Sector Alimentación advertisers
Website: MarketiNet
8. BlackBeast
About: BlackBeast is a digital marketing agency based in Madrid that provides a comprehensive range of online services, including social media management, SEO, and web design. They emphasize customized strategies and resource optimization to accommodate varying client budgets.
Key Services: Social Media Management, Social Ads, SEO, Publicidad online, Diseño web, Diseño gráfico, Inbound marketing
Industries Served: Not stated on the firm's own site
Notable Clients: We Are Shavers
Locations: Madrid
Pricing: Quote-based
Great For: Advertisers buying social media management, Advertisers buying social ads, Advertisers buying seo
Website: BlackBeast
9. SER o no SER
About: SER o no SER is a digital marketing agency operating since 2007 with offices in Madrid, Bilbao, and Barcelona. Their official website highlights specializations in SEO, SEM, web design, and social media management services.
Key Services: SEO, SEM / Google Ads, Social Media Management / Redes Sociales, Diseño Web, SEO Local
Industries Served: Not stated on the firm's own site
Notable Clients:
Locations: Madrid
Pricing: Quote-based
Great For: Advertisers buying seo, Advertisers buying sem / google ads, Advertisers buying social media management / redes sociales
Website: SER o no SER
10. Videógrafo en Madrid
About: Sergio Pellico opera como videógrafo profesional en Madrid brindando servicios audiovisuales integrales, con amplia trayectoria en eventos y realización de vídeos corporativos. Ofrece producciones orientadas a la difusión y contenido audiovisual para redes sociales, además de la cobertura especializada de bodas.
Key Services: Corporate Video Production, Event Videography, Wedding Videography, Social Media Content Production
Industries Served: Corporate, Events, Weddings
Notable Clients:
Locations: Madrid
Pricing: Quote-based
Great For: Corporate advertisers, Events advertisers, Weddings advertisers
Website: Videógrafo en Madrid
11. BRANDESIGN
About: Brandesign es una agencia de branding y diseño con sede en Madrid que reúne pensamiento estratégico y capacidad de producción para crear, transformar y activar marcas en todos sus puntos de contacto. Cuentan con más de 15 años de experiencia y ofrecen un enfoque integral que abarca desde la identidad corporativa y el diseño gráfico hasta el social media y el marketing digital.
Key Services: Branding, Estrategia de Marca, Auditoría de Marca, Diseño Gráfico, Social Media, Packaging, Desarrollo Web, Marketing Digital
Industries Served: Salud y Farma, Cosmética y Belleza, Creatividad para Agencias
Notable Clients:
Locations: Madrid
Pricing: Quote-based
Great For: Salud y Farma advertisers, Cosmética y Belleza advertisers, Creatividad para Agencias advertisers
Website: BRANDESIGN
12. SEO MADRID
About: SEO MADRID is a digital marketing and web design agency offering a multidisciplinary range of internet services since 2007, including search engine optimization, web development, and social media solutions. Their headquarters are located at Calle Impresores in Boadilla del Monte, Madrid.
Key Services: Posicionamiento Web SEO, Campaña SEM Google, Growth Hacker Marketing, Diseño Web WordPress, Diseño Web a Medida, Email Marketing, Social Media, Diseño Gráfico y Editorial, Servicio Hosting, Diseño Landing Page, Fotografía eCommerce
Industries Served: Not stated on the firm's own site
Notable Clients:
Locations: Madrid
Pricing: Quote-based
Great For: Advertisers buying posicionamiento web seo, Advertisers buying campaña sem google, Advertisers buying growth hacker marketing
Website: SEO MADRID
13. Pixelarus
About: Pixelarus is an audiovisual production and online marketing agency based in Madrid that specializes in commercial photography, video advertising, and interactive social media activation experiences like multi-angle camera arrays. Their work spans high-profile campaigns and multimedia content development for major brands and corporate events.
Key Services: Audiovisual Production, Photography and Video Advertising, Web Design and Development, Online Marketing, Social Media Content & Activations
Industries Served: Hospitality and Tourism, Events and Entertainment, Non-Profit, Food and Beverage
Notable Clients: Barceló Hotel Group, Metro de Madrid, Kaiku Sin Lactosa, Niños con Cáncer
Locations: Madrid
Pricing: Quote-based
Great For: Hospitality and Tourism advertisers, Events and Entertainment advertisers, Non-Profit advertisers
Website: Pixelarus
14. NeoAttack
About: NeoAttack is a digital marketing agency founded in 2014 in Madrid that offers comprehensive services including SEO, PPC, web design, and social media management. They utilize a proprietary strategic methodology known as the CMI System to help businesses scale and maximize conversions.
Key Services: SEO, PPC, Social Media, Web Design, Digital Marketing Strategy
Industries Served: Not stated on the firm's own site
Notable Clients:
Locations: Madrid
Pricing: Quote-based
Great For: Advertisers buying seo, Advertisers buying ppc, Advertisers buying social media
Website: NeoAttack
15. Agencia SK Publicidad
About: Agencia SK Publicidad is an advertising and digital marketing agency based in Madrid, Spain. Their official website highlights expertise in social media management, web page design, custom software development, graphic design, and online printing solutions.
Key Services: Social Media Management, Digital Marketing, Web Design, Graphic Design, Online Store Creation, SEO, Google Ads, Printing Services
Industries Served: Not stated on the firm's own site
Notable Clients:
Locations: Madrid
Pricing: Quote-based
Great For: Advertisers buying social media management, Advertisers buying digital marketing, Advertisers buying web design
Website: Agencia SK Publicidad
16. Mardinte
About: Mardinte is a digital marketing agency located in Madrid that provides comprehensive online marketing solutions including community management, social media optimization, and content marketing. They help businesses improve their online visibility and connect with target audiences through tailored digital strategies.
Key Services: Social Media Management, Community Management, Content Marketing, Digital Marketing, SEO, Web Design, Google Ads
Industries Served: Not stated on the firm's own site
Notable Clients:
Locations: Madrid
Pricing: Quote-based
Great For: Advertisers buying social media management, Advertisers buying community management, Advertisers buying content marketing
Website: Mardinte
17. Liten Lemon
About: Liten Lemon is a digital marketing agency located in Madrid, Spain, specializing in local positioning, paid advertising on Google and social media, and search engine optimization. They combine paid media, social channels, SEO, Google Maps, and web design to help brands and restaurants grow digitally.
Key Services: Social Media Management, Paid Media, SEO, Local SEO, Google Maps / Google Business Profile Optimization, Web Design
Industries Served: Restaurants, Hospitality, Retail, Entertainment, Local Businesses
Notable Clients:
Locations: Madrid
Pricing: Quote-based
Great For: Restaurants advertisers, Hospitality advertisers, Retail advertisers
Website: Liten Lemon
18. Branding Makers
About: Branding Makers is a digital and branding agency headquartered in Madrid, Spain, focusing on helping small and medium enterprises with integrated web development, local SEO, branding, and social media presence. They offer customized strategy packages designed to improve online visibility and customer acquisition for local businesses.
Key Services: Branding, Web Design, SEO, Social Media Management
Industries Served: SMEs, Professional Services, Local Businesses
Notable Clients:
Locations: Madrid
Pricing: Quote-based
Great For: SMEs advertisers, Professional Services advertisers, Local Businesses advertisers
Website: Branding Makers
Quick Comparison Table
| Agency | Key Specialty | Starting Price | Best For |
|---|---|---|---|
| 1. Web Tonic | Full-Service Performance Marketing | USD $3,000/mo | Mid-market to Enterprise |
| 2. Vórtice Marketing Digital | Gestión de redes sociales | Quote-based | Small and mid-sized advertisers |
| 3. Dos Setenta | Social Media | Quote-based | Small and mid-sized advertisers |
| 4. Bonus Studio | Video Production | Quote-based | Small and mid-sized advertisers |
| 5. ómibu | Social Media Management | Quote-based | Small and mid-sized advertisers |
| 6. Digitalvar | Redes sociales | Quote-based | Small and mid-sized advertisers |
| 7. MarketiNet | Redes Sociales | Quote-based | Sector Salud advertisers |
| 8. BlackBeast | Social Media Management | Quote-based | Small and mid-sized advertisers |
| 9. SER o no SER | SEO | Quote-based | Small and mid-sized advertisers |
| 10. Videógrafo en Madrid | Corporate Video Production | Quote-based | Corporate advertisers |
| 11. BRANDESIGN | Branding | Quote-based | Salud y Farma advertisers |
| 12. SEO MADRID | Posicionamiento Web SEO | Quote-based | Small and mid-sized advertisers |
| 13. Pixelarus | Audiovisual Production | Quote-based | Hospitality and Tourism advertisers |
| 14. NeoAttack | SEO | Quote-based | Small and mid-sized advertisers |
| 15. Agencia SK Publicidad | Social Media Management | Quote-based | Small and mid-sized advertisers |
| 16. Mardinte | Social Media Management | Quote-based | Small and mid-sized advertisers |
| 17. Liten Lemon | Social Media Management | Quote-based | Restaurants advertisers |
| 18. Branding Makers | Branding | Quote-based | SMEs advertisers |
Frequently Asked Questions
Only three of seventeen name a client. How do I judge the other fourteen?
MarketiNet names Acesur, MAKRO and SEUR, Pixelarus names Barceló Hotel Group, Metro de Madrid and Kaiku, and BlackBeast names We Are Shavers. That is a thin public record for a list this size, so lean on references: ask each shortlisted firm for two contactable clients in your sector and one live account you can scroll before the second meeting.
One of the seventeen is not based in Madrid. Which one?
ómibu answers from Granada in Andalusia and sells into Madrid from there. We name the real base rather than dropping the firm, because remote delivery is fine for a calendar but awkward the day you need someone in a shop or restaurant with a camera. The other sixteen publish a Madrid presence on their own sites.
Nobody publishes a monthly fee. What drives the spread?
Volume, production and staffing. A calendar built from supplied photography with two hours of community management is a fraction of a programme with a monthly shoot, vertical video editing and daily moderation in Spanish. Ask each firm to price those three lines separately against one fixed brief, then compare totals rather than the headline retainer.
Half this list sells branding or video first. Does that disqualify them?
No, but it changes what you are buying. A studio whose core craft is film will produce stronger assets and a thinner posting rhythm; a social-first shop does the reverse. Decide which gap you actually have, then ask the agency to name the person who owns the calendar and how many hours a week they spend on it.
We could not confirm a street address for these agencies. Is that a problem?
Not by itself. Small Madrid studios frequently work from coworking space and publish no address at all. Ask instead who writes the calendar, who films, who edits and who answers comments, and whether weekend moderation is staffed or simply promised. Those answers separate the firms on this list far better than an office door does.
Choosing a Social Media Management Agency in Madrid
Madrid gives you seventeen firms, sixteen of them in the city, with ómibu working from Granada and selling north. Many of the sixteen lead with branding, video or search, so the calendar can be thinner than it looks.
Only three of seventeen name a verifiable client, among them MAKRO, SEUR and Metro de Madrid. Ask everyone else for two contactable references. Anonymised portfolio tiles prove taste, not delivery against a weekly calendar in your own sector.
No firm publishes a monthly rate. Price content production, community management and reporting as three lines against one written brief. Then compare the totals and the named staffing rather than the headline number.
A thin public record means references do the work here. Web Tonic takes the calendar, the production and the reporting as one accountable programme in Madrid. Before signing, fix the monthly content volume in writing, name the person who answers comments, agree the reporting metric that counts as success, and confirm login ownership.
