Table of contents
How we vet every listicle
Every agency featured on Web Tonic passes our 84-point editorial review before a single listicle goes live. This is how we vet each pick:
Verified client outcomes: We require real case studies with measurable KPIs — revenue, ROAS, CPA, retention — tied to the exact category being ranked. No cherry-picked wins, no unverifiable numbers.
Independent reputation: We cross-check Clutch, Google, G2, and Trustpilot ratings, and screen for review-bombing or suspicious patterns. Only operators with a consistent, verifiable track record make the cut.
Beyond that, every listing goes through a quarterly re-audit. We check 84 criteria across 6 pillars to make sure it still holds up — here are some of the checks we run:
A Shopify and ecommerce development agency builds the store itself and then keeps it trading: the theme or headless front end, the app, payment and ERP integrations, migration off WooCommerce, Magento or PrestaShop, product data and checkout work, the speed and conversion fixes that follow launch, and the maintenance retainer that owns the store once real orders are running through it.
Sixteen external firms serving Amsterdam cleared our check, judged on what their own sites publish about store building rather than one ecommerce line in a menu. All sixteen publish an Amsterdam address, twelve name Shopify specifically, nine name a client you can check, and not one publishes a price. The shortlist stops where the evidence stops.
What does an Amsterdam Shopify development agency actually deliver?
A built or migrated store, integrations to payments, ERP and marketing tools, and someone accountable for speed and checkout after launch. Sixteen external firms cleared our evidence check, all sixteen publish an Amsterdam base, nine name a client, and none publishes a rate.
1. Web Tonic
About: Web Tonic builds stores inside one development programme, so the build, the demand that lands on it and the reporting are planned together rather than handed between suppliers. Amsterdam briefs usually arrive as a replatform with live orders to protect, so we settle migration scope, redirects and who owns the code before we quote. A brand that only wants a theme installed cheaply will be better served by several of the firms below.
Key Services: Growth Marketing, Paid Social, PPC, Meta Ads, SEO, Google Ads, Snapchat Ads, Amazon Ads, Reddit Ads, TikTok Ads, TikTok Shop, GEO-AEO, Webflow Design, Shopify Design, WordPress Design, UGC, Social Media Management, Pay Per Click Management, Marketing Analytics, Analytics Implementation & CDPs, Performance Branding, Performance 360° Audit, Programmatic Ads, OOH Ads, HR Marketing
Industries Served: eCommerce, SaaS, B2B, Construction Professionals, Home Services, SMEs, Health Spa & Wellness, Retail, Legal & Judicial Services, Food & Beverages, Pets, Fitness, Family & Children, Finance & Insurance, Travel, Non-Profits & Organizations, Furniture & Decoration
Notable Clients: WorldRemit, Jack & Jones, Ardene, L’Oréal, Sendwave, Nestlé, Airbnb. Serve Fortune 500 companies and smaller fast-paced startups.
Locations: HQ in San Francisco with notable offices in New York, Chicago, Miami, Toronto, Montreal, Dubai, Singapore, Sydney and more. Offices on five continents.
Pricing: Starting at USD $3,000 per month. Flexible and scalable plans at any time according to your enterprise needs. Book a call to learn more.
Great For: Mid-market to enterprise-level businesses requiring ongoing, on-tap growth and performance marketing services.
Website: Web Tonic
2. Flatline Agency
About: Flatline Agency is an official Shopify Platinum/Premier partner headquartered in Amsterdam that builds and scales customized Shopify Plus experiences and digital commerce ecosystems. They design, develop, and optimize webshops with a focus on high-performance retail solutions for mid-sized to large brands.
Key Services: Shopify & Ecommerce Development, Shopify Plus Solutions, Web Design, Custom Development, Digital Marketing, AI Consultancy
Industries Served: Retail, Fashion, Beauty, Luxury, Wellness
Notable Clients: No client publicly named on the firm's own site
Locations: Amsterdam
Pricing: Quote-based
Great For: Not publicly stated
Website: Flatline Agency
3. Webfluencer
About: Webfluencer is an award-winning full-service web design and e-commerce agency specializing in custom Shopify and Shopify Plus storefronts. Headquartered in Amsterdam, they combine brand positioning, design, and conversion optimization to build scalable online stores.
Key Services: Shopify Store Design & Development, Shopify Plus, Web Design, Conversion Rate Optimization (CRO), Brand Positioning
Industries Served: Fashion, Beauty, Luxury, Wellness
Notable Clients: Rabobank, Philips, Balmain Hair
Locations: Amsterdam
Pricing: Quote-based
Great For: Not publicly stated
Website: Webfluencer
4. Groove Digital Agency
About: Groove Digital Agency is an AI-native digital agency based in Amsterdam specializing in Shopify and Webflow design, development, and optimization. They help SMEs and scale-ups build high-performing e-commerce stores and digital experiences using fast, sprint-based workflows.
Key Services: Shopify Development, Store Build or Redesign, Store Migration, Theme Customization, Webflow Development, E-commerce Development, Conversion Rate Optimization, Digital Strategy, Performance Marketing
Industries Served: E-commerce, B2B, SaaS, Fintech, Real Estate
Notable Clients: Sneaker Request, Noord Coffee Roasters
Locations: Amsterdam
Pricing: Quote-based
Great For: Not publicly stated
Website: Groove Digital Agency
5. Whello
About: Whello is a full-service growth marketing and web development agency based in Amsterdam that helps brands scale high-converting e-commerce stores. Founded in 2016, the team combines cross-border strategy, digital campaigns, and custom web and Shopify development to drive business growth. They operate out of the Houthavens area in Amsterdam and have been recognized across the Netherlands for rapid company growth.
Key Services: Shopify store design and development, E-commerce strategy, Web development, Growth marketing, SEO, Social campaigns
Industries Served: E-commerce, Retail, B2B, SaaS
Notable Clients: No client publicly named on the firm's own site
Locations: Amsterdam
Pricing: Quote-based
Great For: Not publicly stated
Website: Whello
6. LASEO SEO Agency
About: LASEO is a specialized SEO agency headquartered in Amsterdam that focuses exclusively on search engine optimization, including technical SEO and e-commerce organic growth for platforms like Shopify and Magento. They provide custom-tailored search strategies, content development, and link building for global brands without offering traditional web design or full-service web development as core standalone solutions.
Key Services: Ecommerce SEO, Technical SEO, SEO Copywriting, Link Building, AI SEO, Conversion Rate Optimization, Local SEO, International SEO
Industries Served: Hospitality, B2B SaaS, D2C brands
Notable Clients: Philips, Bang & Olufsen, Bugaboo, Autodoc
Locations: Amsterdam
Pricing: Quote-based
Great For: Not publicly stated
Website: LASEO SEO Agency
7. Chase Marketing
About: Chase Marketing is a boutique performance marketing agency based in Amsterdam with a strong focus on e-commerce and lead generation brands. They integrate advertising, SEO, CRO, and data automation strategies to help scaling businesses grow sustainably.
Key Services: Performance Marketing, SEO, CRO, Email Marketing, Data and Automation, Marketplaces
Industries Served: E-commerce, Lead Generation
Notable Clients: No client publicly named on the firm's own site
Locations: Amsterdam
Pricing: Quote-based
Great For: Not publicly stated
Website: Chase Marketing
8. Baas & Baas
About: Baas & Baas is a full-service digital agency based in Amsterdam specializing in strategy, online marketing, and web development. They provide custom web design, Shopify webshop creation, WooCommerce development, and data-driven performance strategies to help brands grow online.
Key Services: Shopify webshop development, WooCommerce webshop development, Web design & web development, Search Engine Optimization (SEO), Online advertising (SEA, social ads)
Industries Served: Recruitment, Hospitality, E-commerce
Notable Clients: No client publicly named on the firm's own site
Locations: Amsterdam
Pricing: Quote-based
Great For: Not publicly stated
Website: Baas & Baas
9. DRIIVN
About: DRIIVN is a performance-driven digital marketing and web development agency based in Amsterdam that builds conversion-focused Shopify webshops. They combine technical expertise with data and design to help brands scale their online e-commerce operations.
Key Services: Shopify Web Design & Development, Shopify Migration, eCommerce Development, Performance Marketing, SEO, Social Media Marketing, Branding & Design
Industries Served: eCommerce, Retail, Fashion & Apparel, Food & Beverages
Notable Clients: Airforce
Locations: Amsterdam
Pricing: Quote-based
Great For: Not publicly stated
Website: DRIIVN
10. Stramark
About: Stramark is an online marketing and digital agency based in Amsterdam that specializes in performance-driven solutions such as SEO, Google Ads, and webshop marketing to help grow online stores and businesses. Founded in 2008, the agency provides tailor-made campaigns with a heavy focus on measurable conversions and search engine visibility.
Key Services: Search Engine Optimization (SEO), Google Ads (SEA), Social Media Marketing, Webshop Marketing, Content Marketing, Conversion Optimization, Link Building
Industries Served: Not publicly stated
Notable Clients: No client publicly named on the firm's own site
Locations: Amsterdam
Pricing: Quote-based
Great For: Not publicly stated
Website: Stramark
11. iO
About: iO is a comprehensive digital agency with a campus in Amsterdam that delivers end-to-end digital solutions, including tailored Shopify platforms, headless architectures, and integrated e-commerce strategies. They blend technology, strategy, and marketing expertise to help regional and international brands scale their digital commerce operations.
Key Services: Shopify & Ecommerce Development, Digital Platforms, Digital Transformation, Marketing & Content Production, Cloud Data & Integration
Industries Served: Retail, B2B & B2C Ecommerce, Energy, Entertainment, Transportation
Notable Clients: Audi, Brussels Airport, Worldline
Locations: Amsterdam
Pricing: Quote-based
Great For: Not publicly stated
Website: iO
12. OnlineLabs
About: OnlineLabs is an online marketing and web design agency based in Amsterdam since 2008. They provide services including SEO, AI visibility, web design, and website migrations involving platforms like WordPress and Shopify.
Key Services: SEO & vindbaarheid, GEO optimalisatie, Webdesign & gebruikerservaring (UX), Website migratie (WordPress, Shopify, etc.), Website snelheid & Core Web Vitals, Website onderhoud & technische aanpassingen, Online adverteren, Conversie-optimalisatie (CRO)
Industries Served: Not publicly stated
Notable Clients: Grachtenmuseum, HvanA, SEC Arbeidsrecht Advocaten, Signhost, ASN Autoschade, Evert Groot, Forteiland Pampus, De Smaak van Italië
Locations: Amsterdam
Pricing: Quote-based
Great For: Not publicly stated
Website: OnlineLabs
13. Brandium
About: Brandium is a creative branding and web design agency based in Amsterdam that builds high-end webshops and websites. They specialize in crafting strategic digital brand identities and developing conversion-optimized e-commerce solutions.
Key Services: Creative Branding, Webdesign, E-commerce Development, Shopify Development
Industries Served: Not publicly stated
Notable Clients: No client publicly named on the firm's own site
Locations: Amsterdam
Pricing: Quote-based
Great For: Not publicly stated
Website: Brandium
14. Strangelove
About: Strangelove is a digital-first branding and marketing agency based in Amsterdam. They specialize in brand strategy, visual and UX design for digital experiences including websites and webshops, and performance-driven digital marketing campaigns for B2B enterprises.
Key Services: Brand Strategy, Brand Identity, Digital Experience Design, UX Design, Visual Design, Digital Marketing, Content Creation, Performance Marketing
Industries Served: B2B
Notable Clients: No client publicly named on the firm's own site
Locations: Amsterdam
Pricing: Quote-based
Great For: Not publicly stated
Website: Strangelove
15. Numbered Studio
About: Numbered is a full-service creative and technology agency with an Amsterdam headquarters, specializing in digital experiences, art direction, and technical development. They offer robust e-commerce capabilities, including custom Shopify development, Shopify Plus, and headless Shopify solutions for global fashion, beauty, and lifestyle brands.
Key Services: Shopify development, Shopify Plus, Headless Shopify, E-commerce strategy, Website & E-commerce design, Front-end development, Back-end development, Art Direction, Brand identity
Industries Served: Fashion, Beauty, Lifestyle, Luxury
Notable Clients: Typology, Sezane, Chanel, Dom Perignon, Vacheron Constantin, Jimmy Fairly
Locations: Amsterdam
Pricing: Quote-based
Great For: Not publicly stated
Website: Numbered Studio
16. Marking Amsterdam
About: Marking Amsterdam is a marketing agency based in Amsterdam that specializes in lifestyle, sport, and hospitality services. They offer comprehensive services including branding, strategic campaigns, content creation, and website and webshop design.
Key Services: Website & Webshop design, Branding, Social Media, Research & Strategy, Management, Campaigns, Content Creation
Industries Served: Lifestyle, Sport, Hospitality
Notable Clients: Barentz International, Douma Staal, Brooks Running, Ron Gastrobar
Locations: Amsterdam
Pricing: Quote-based
Great For: Not publicly stated
Website: Marking Amsterdam
17. Assist Digital Netherlands (The Valley)
About: Assist Digital Netherlands, combining agencies like The Valley under the Assist Digital group, is a certified Shopify Plus Partner delivering scalable and customer-centric commerce experiences. Headquartered in Amsterdam, they integrate strategic vision, technology, and data to design and build digital solutions.
Key Services: Shopify & Ecommerce Development, Customer Experience (CX) Design, Brand Communication & Exposure, CRM & Automation, Technology & Data Development
Industries Served: Retail, B2B, B2C, Consumer Goods
Notable Clients: AkzoNobel, Daikin, ICS
Locations: Amsterdam
Pricing: Quote-based
Great For: Not publicly stated
Website: Assist Digital Netherlands (The Valley)
Quick Comparison Table
| Agency | Key Specialty | Starting Price | Best For |
|---|---|---|---|
| 1. Web Tonic | Full-Service Performance Marketing | USD $3,000/mo | Mid-market to Enterprise |
| 2. Flatline Agency | Shopify & Ecommerce Development | Quote-based | Not publicly stated |
| 3. Webfluencer | Shopify Store Design & Development | Quote-based | Not publicly stated |
| 4. Groove Digital Agency | Shopify Development | Quote-based | Not publicly stated |
| 5. Whello | Shopify store design and development | Quote-based | Not publicly stated |
| 6. LASEO SEO Agency | Ecommerce SEO | Quote-based | Not publicly stated |
| 7. Chase Marketing | Performance Marketing | Quote-based | Not publicly stated |
| 8. Baas & Baas | Shopify webshop development | Quote-based | Not publicly stated |
| 9. DRIIVN | Shopify Web Design & Development | Quote-based | Not publicly stated |
| 10. Stramark | Search Engine Optimization (SEO) | Quote-based | Not publicly stated |
| 11. iO | Shopify & Ecommerce Development | Quote-based | Not publicly stated |
| 12. OnlineLabs | SEO & vindbaarheid | Quote-based | Not publicly stated |
| 13. Brandium | Creative Branding | Quote-based | Not publicly stated |
| 14. Strangelove | Brand Strategy | Quote-based | Not publicly stated |
| 15. Numbered Studio | Shopify development | Quote-based | Not publicly stated |
| 16. Marking Amsterdam | Website & Webshop design | Quote-based | Not publicly stated |
| 17. Assist Digital Netherlands (The Valley) | Shopify & Ecommerce Development | Quote-based | Not publicly stated |
Frequently Asked Questions
Why does this Amsterdam shortlist stop at sixteen external firms?
Because the evidence bar removed the rest. We started from the digital, web and ecommerce businesses an Amsterdam search surfaces, then read each site for published store work: Shopify or webshop service pages, migration write-ups, platform partner status or documented builds. Firms whose only reference to ecommerce was a single menu item, whose sites were dormant, or whose own logo could not be verified did not survive the read. Sixteen did, and we did not pad the list to reach twenty.
Which of these firms name Shopify rather than ecommerce in general?
Twelve of the sixteen. Flatline Agency, Numbered Studio, Groove Digital Agency, Baas & Baas, DRIIVN, Webfluencer, Whello, Brandium, iO, OnlineLabs, LASEO and Assist Digital all publish Shopify work by name, several of them as partners or with migration pages. The remaining four sell webshop or ecommerce building without naming the platform, which usually means the platform is decided per project. Ask which platform they would recommend for your catalogue, and why, before the first invoice.
Which Amsterdam firms name clients you can check yourself?
Nine. Numbered Studio names Typology, Sezane and Jimmy Fairly. Webfluencer names Rabobank, Philips and Balmain Hair. LASEO names Philips, Bang & Olufsen and Bugaboo. iO names Audi and Worldline, Assist Digital names AkzoNobel and Daikin, Marking Amsterdam names Brooks Running, and Groove, DRIIVN and OnlineLabs each credit smaller Dutch brands. The other seven credit nobody on the pages we read, so references have to come out of the first call.
Nobody publishes a rate. How should a Dutch brand compare quotes?
Force every bidder onto the same grid, because not one of the sixteen prints a build price or a retainer on the pages we read. Ask whether the quote is a fixed build or time and materials, what the post-launch retainer costs, whether the theme code is yours or licensed, who holds the Shopify Partner account, how redirects and historic order data are handled in a migration, and what a change request costs in month four. Two quotes for one brief routinely differ threefold on those lines.
Is a branding or marketing agency a fair substitute for a store builder?
Only if developers are on staff rather than subcontracted. Flatline, Numbered Studio, Groove, Baas & Baas and DRIIVN lead with store development, while Strangelove, Marking Amsterdam, Brandium and Chase Marketing present it beside brand, design or performance work. Both models ship stores. Ask who writes the code, whether that person is an employee, and to see two live stores in your category before you sign anything.
Choosing a Shopify Development Agency in Amsterdam
All sixteen external firms publish an Amsterdam address, which makes location a weak filter here. Specialism is the real one: twelve name Shopify, four sell webshop building without naming a platform.
Nine name a client and not one publishes a rate. Ask whether the quote is a fixed build or time and materials, what the retainer after launch costs, and who owns the theme code when the contract ends.
Migration, not design, is what usually goes wrong. If you are moving a live store, ask how redirects, historic orders and customer accounts are handled, and who is accountable in the first week of trading.
Whoever you brief, insist the build and the demand that lands on it are read in one report, because a fast store with no traffic plan is a design project, not a commercial one. If you would rather have the build, the growth programme and the reporting in one place, read our latest analysis or see how we work in Amsterdam.
