Table of contents
How we vet every listicle
Every agency featured on Web Tonic passes our 84-point editorial review before a single listicle goes live. This is how we vet each pick:
Verified client outcomes: We require real case studies with measurable KPIs — revenue, ROAS, CPA, retention — tied to the exact category being ranked. No cherry-picked wins, no unverifiable numbers.
Independent reputation: We cross-check Clutch, Google, G2, and Trustpilot ratings, and screen for review-bombing or suspicious patterns. Only operators with a consistent, verifiable track record make the cut.
Beyond that, every listing goes through a quarterly re-audit. We check 84 criteria across 6 pillars to make sure it still holds up — here are some of the checks we run:
A Meta ads agency buys attention rather than existing demand. The retainer covers three jobs: the Business Manager, pixel and Conversions API plumbing underneath the account, the volume of new creative shipped and tested each month, and the budget and audience decisions that keep spend on the ads that produce enquiries.
Sixteen Madrid agencies cleared our check, judged on what their own sites publish about paid social. Twelve sit in Madrid, three name a client we could confirm, and none publishes a rate. The rest sit elsewhere in Spain or in Paris.
Which Madrid Meta ads agencies publish enough to shortlist?
Sixteen external agencies cleared our evidence check and twelve are based in Madrid itself. Three name a client we could confirm on their own site, none publishes a rate, and all sixteen sell Facebook and Instagram advertising from a dedicated service page.
1. Web Tonic
About: Web Tonic runs Meta ads management with the creative work and the measurement in the same team, so hooks, offers and audiences are tested against enquiries rather than against reach. Ad production sits in performance creative and results are read inside one measurement layer next to revenue. The Meta Business Manager, the pixel and every asset stay in the client's name from week one.
Key Services: Growth Marketing, Paid Social, PPC, Meta Ads, SEO, Google Ads, Snapchat Ads, Amazon Ads, Reddit Ads, TikTok Ads, TikTok Shop, GEO-AEO, Webflow Design, Shopify Design, WordPress Design, UGC, Social Media Management, Pay Per Click Management, Marketing Analytics, Analytics Implementation & CDPs, Performance Branding, Performance 360° Audit, Programmatic Ads, OOH Ads, HR Marketing
Industries Served: eCommerce, SaaS, B2B, Construction Professionals, Home Services, SMEs, Health Spa & Wellness, Retail, Legal & Judicial Services, Food & Beverages, Pets, Fitness, Family & Children, Finance & Insurance, Travel, Non-Profits & Organizations, Furniture & Decoration
Notable Clients: WorldRemit, Jack & Jones, Ardene, L’Oréal, Sendwave, Nestlé, Airbnb. Serve Fortune 500 companies and smaller fast-paced startups.
Locations: HQ in San Francisco with notable offices in New York, Chicago, Miami, Toronto, Montreal, Dubai, Singapore, Sydney and more. Offices on five continents.
Pricing: Starting at USD $3,000 per month. Flexible and scalable plans at any time according to your enterprise needs. Book a call to learn more.
Great For: Mid-market to enterprise-level businesses requiring ongoing, on-tap growth and performance marketing services.
Website: Web Tonic
2. Online Zebra
About: Online Zebra is a digital marketing agency headquartered in Madrid, Spain, specializing in tailored online growth solutions. They provide services including search engine optimization, paid search advertising, and social media campaigns to enhance client visibility.
Key Services: SEO, PPC, Google Ads Management, Social Media Advertising, Social Ads
Industries Served: Not publicly stated
Notable Clients: No client publicly named on the firm's own site
Locations: Madrid
Pricing: Quote-based
Great For: Direct-to-consumer brands scaling Facebook and Instagram spend, Local service businesses buying enquiries on paid social, B2B advertisers running lead forms and retargeting
Website: Online Zebra
3. MarketiNet
About: MarketiNet is a digital marketing agency headquartered in Madrid that provides 360-degree solutions including social advertising, SEO, and marketing automation. They specialize in generating qualified traffic and managing campaigns across platforms like Facebook and Instagram as an official Meta Business Partner.
Key Services: Social Ads, Facebook Ads, Instagram Ads, SEM, SEO, Inbound Marketing, Marketing Automation, Web Design and Development, Social Media Management
Industries Served: IT, Ecommerce, Food, Health, Education, Real Estate
Notable Clients: No client publicly named on the firm's own site
Locations: Madrid
Pricing: Quote-based
Great For: IT advertisers, Ecommerce advertisers, Food advertisers
Website: MarketiNet
4. NeoAttack
About: NeoAttack is a digital marketing and advertising agency headquartered in Madrid, Spain. They offer specialized paid social campaigns including Facebook and Instagram Ads management, alongside SEO, web design, and comprehensive online marketing strategies.
Key Services: Facebook Ads, Instagram Ads, Social Media Marketing, SEO, Web Development, Digital Marketing
Industries Served: Not publicly stated
Notable Clients: No client publicly named on the firm's own site
Locations: Madrid
Pricing: Quote-based
Great For: Direct-to-consumer brands scaling Facebook and Instagram spend, Local service businesses buying enquiries on paid social, B2B advertisers running lead forms and retargeting
Website: NeoAttack
5. BlackBeast
About: BlackBeast es una agencia de marketing digital con sede en España que ofrece servicios personalizados de optimización y publicidad online. Se especializan en estrategias orientadas a resultados, incluyendo SEO, social media management, diseño web y campañas de anuncios en redes sociales como Facebook e Instagram.
Key Services: SEO, Social Media, Diseño y Desarrollo Web, Publicidad Online, Facebook Ads, Instagram Ads, Diseño Gráfico, Inbound Marketing
Industries Served: Not publicly stated
Notable Clients: AR Luxury Living, Arra Asesores, We Are Shavers
Locations: Madrid
Pricing: Quote-based
Great For: Direct-to-consumer brands scaling Facebook and Instagram spend, Local service businesses buying enquiries on paid social, B2B advertisers running lead forms and retargeting
Website: BlackBeast
6. Dos Setenta
About: Dos Setenta is a 360-degree digital marketing and AI-integrated agency headquartered in Madrid, Spain. They provide comprehensive online advertising services, including targeted campaigns on Facebook Ads and Instagram Ads to optimize return on investment.
Key Services: Facebook Ads, Instagram Ads, Paid Media, SEO Positioning, Social Media, UX/UI Design, Ecommerce Management, Web Development, Audiovisual Production
Industries Served: Not publicly stated
Notable Clients: No client publicly named on the firm's own site
Locations: Madrid
Pricing: Quote-based
Great For: Direct-to-consumer brands scaling Facebook and Instagram spend, Local service businesses buying enquiries on paid social, B2B advertisers running lead forms and retargeting
Website: Dos Setenta
7. AgenciaSEO.eu
About: At agenciaSEO.eu we strive to achieve the best results with tailored strategies in SEO, PPC, analytics, conversion and content marketing. We comprehensively manage ad campaigns for Google Adwords, Facebook Ads, Linkedin ads or Youtube campaigns, among others.
Key Services: SEO, PPC, Web Analytics, Conversion Rate Optimization (CRO), Content Marketing, ASO, Facebook Ads
Industries Served: Not publicly stated
Notable Clients: No client publicly named on the firm's own site
Locations: Valencia
Pricing: Quote-based
Great For: Direct-to-consumer brands scaling Facebook and Instagram spend, Local service businesses buying enquiries on paid social, B2B advertisers running lead forms and retargeting
Website: AgenciaSEO.eu
8. Talentum Digital
About: Talentum Digital is a digital marketing agency based in Madrid that offers custom online marketing strategies, including social media advertising and social media management. They focus on analyzing each client's specific sector and business context to build targeted digital campaigns.
Key Services: Social Media ADS, SEO, SEM, Posicionamiento GEO, Redes sociales, Diseño web, Email marketing
Industries Served: Not publicly stated
Notable Clients: No client publicly named on the firm's own site
Locations: Madrid
Pricing: Quote-based
Great For: Direct-to-consumer brands scaling Facebook and Instagram spend, Local service businesses buying enquiries on paid social, B2B advertisers running lead forms and retargeting
Website: Talentum Digital
9. Eskimoz
About: Eskimoz is an international digital marketing agency providing multi-platform acquisition services including Social Ads, SEA, and SEO. Their Madrid office operates locally as part of a wider European network spanning multiple countries.
Key Services: Paid Media, Social Ads, SEA, SEO, CRO, Data, Tracking, Content Factory
Industries Served: Tourisme, Santé, Luxe, Logiciel SaaS, E-commerce, Banque & Assurance, Automobile, Énergie
Notable Clients: No client publicly named on the firm's own site
Locations: Paris
Pricing: Quote-based
Great For: Tourisme advertisers, Santé advertisers, Luxe advertisers
Website: Eskimoz
10. ómibu
About: ómibu es una agencia española de marketing digital integral fundada en 2018 con sede principal en Granada y presencia en varias ciudades, ofreciendo servicios que van desde el posicionamiento SEO/SEM y desarrollo web hasta campañas de publicidad digital y gestión de redes sociales. La compañía destaca por su enfoque integral y por impulsar soluciones de comunicación digital y branding para empresas a nivel nacional.
Key Services: Marketing digital integral, Publicidad y comunicación digital, Campañas de publicidad digital, SEO/SEM, Gestión de redes sociales, Branding, Desarrollo web
Industries Served: Not publicly stated
Notable Clients: No client publicly named on the firm's own site
Locations: Granada
Pricing: Quote-based
Great For: Direct-to-consumer brands scaling Facebook and Instagram spend, Local service businesses buying enquiries on paid social, B2B advertisers running lead forms and retargeting
Website: ómibu
11. Vórtice Marketing Digital
About: Vórtice Marketing Digital es una agencia de marketing digital basada en Madrid que ofrece servicios especializados en estrategia, posicionamiento SEO, diseño web, branding y campañas de publicidad en plataformas como Google Ads, Meta Ads y LinkedIn Ads. Su equipo senior enfoca la gestión de paid media hacia métricas de rendimiento orientadas a ROAS y adquisición de leads cualificados.
Key Services: Campañas de publicidad, Meta Ads, Google Ads, LinkedIn Ads, Posicionamiento SEO, Gestión de redes sociales, Diseño web, Branding y Marca, Consultoría estratégica
Industries Served: Moda, Salud, Recursos Humanos, Restauración, B2B, E-commerce
Notable Clients: No client publicly named on the firm's own site
Locations: Madrid
Pricing: Quote-based
Great For: Moda advertisers, Salud advertisers, Recursos Humanos advertisers
Website: Vórtice Marketing Digital
12. Ecoeureka
About: Ecoeureka is a digital marketing agency located in Madrid offering 360-degree solutions including web design, SEO positioning, and online advertising campaigns (SEM). They provide comprehensive digital strategies tailored to businesses looking to improve their online presence.
Key Services: Digital Marketing, SEO, SEM / Online Advertising, Web Design & Development, Social Media Management
Industries Served: Not publicly stated
Notable Clients: No client publicly named on the firm's own site
Locations: Madrid
Pricing: Quote-based
Great For: Direct-to-consumer brands scaling Facebook and Instagram spend, Local service businesses buying enquiries on paid social, B2B advertisers running lead forms and retargeting
Website: Ecoeureka
13. Liten Lemon
About: Liten Lemon is a digital marketing agency located in Madrid, Spain, specializing in paid advertising, local positioning, and search engine optimization. They combine paid media, social channels, SEO, Google Maps, and web design to help brands and restaurants grow digitally.
Key Services: Paid Media, Meta Ads, Google Ads, Social Media Management, SEO, Google Maps Optimization, Web Design, Influencer Marketing, CRO
Industries Served: Restaurants, Local Brands, High-ticket Companies, Retail, Hospitality
Notable Clients: No client publicly named on the firm's own site
Locations: Madrid
Pricing: Quote-based
Great For: Restaurants advertisers, Local Brands advertisers, High-ticket Companies advertisers
Website: Liten Lemon
14. Digitalvar
About: Digitalvar is a digital marketing agency with offices in Madrid and Asturias that specializes in performance-driven strategies, combining SEO, web design, and digital advertising. They build structured campaigns across channels like Meta Ads and Google Ads backed by transparent live data reporting.
Key Services: SEO, Digital advertising, Social media, Branding, Web design, Analytics & CRO, Artificial intelligence, Meta Ads
Industries Served: Not publicly stated
Notable Clients: Smile Dental
Locations: Madrid
Pricing: Quote-based
Great For: Direct-to-consumer brands scaling Facebook and Instagram spend, Local service businesses buying enquiries on paid social, B2B advertisers running lead forms and retargeting
Website: Digitalvar
15. VideoGaga
About: VideoGaga accelerates the success of businesses, communities, and individuals through digital marketing and online education. Their offerings include social media management, training programs, and web design services.
Key Services: Digital Marketing, Social Media Management, Online Education, Web Design
Industries Served: Not publicly stated
Notable Clients: No client publicly named on the firm's own site
Locations: Spain
Pricing: Quote-based
Great For: Direct-to-consumer brands scaling Facebook and Instagram spend, Local service businesses buying enquiries on paid social, B2B advertisers running lead forms and retargeting
Website: VideoGaga
16. Digital Group
About: Digital Group is a media and advertising agency with physical offices in Madrid, Barcelona, and Lisbon. They specialize in multi-channel digital performance marketing, including paid social and social media advertising strategies.
Key Services: Paid Social, Social Media, Media Planning, SEO, eCommerce, Analytics, UX & CRO, Advertising Design, Offline Advertising, Inbound Marketing
Industries Served: Not publicly stated
Notable Clients: Direct Seguros, Securitas Direct, Mapfre
Locations: Madrid
Pricing: Quote-based
Great For: Direct-to-consumer brands scaling Facebook and Instagram spend, Local service businesses buying enquiries on paid social, B2B advertisers running lead forms and retargeting
Website: Digital Group
17. 365studio
About: 365studio is a branding and digital design agency based in Madrid with over 20 years of experience. They provide online marketing services including social media advertising and Facebook & Instagram campaigns alongside web development and branding.
Key Services: Branding, Naming, Identidad Visual, Imagen Corporativa, Dirección de Arte, Estrategia Digital, SEM Adwords / PPC, Email Marketing, Publicidad en Redes Sociales, Campañas Facebook e Instagram, Webs Corporativas, Tiendas Online, Diseño a medida, Analítica y SEO
Industries Served: Not publicly stated
Notable Clients: No client publicly named on the firm's own site
Locations: Madrid
Pricing: Quote-based
Great For: Direct-to-consumer brands scaling Facebook and Instagram spend, Local service businesses buying enquiries on paid social, B2B advertisers running lead forms and retargeting
Website: 365studio
Quick Comparison Table
| Agency | Key Specialty | Starting Price | Best For |
|---|---|---|---|
| 1. Web Tonic | Full-Service Performance Marketing | USD $3,000/mo | Mid-market to Enterprise |
| 2. Online Zebra | SEO | Quote-based | Meta Ads advertisers |
| 3. MarketiNet | Social Ads | Quote-based | IT advertisers |
| 4. NeoAttack | Facebook Ads | Quote-based | Meta Ads advertisers |
| 5. BlackBeast | SEO | Quote-based | Meta Ads advertisers |
| 6. Dos Setenta | Facebook Ads | Quote-based | Meta Ads advertisers |
| 7. AgenciaSEO.eu | SEO | Quote-based | Meta Ads advertisers |
| 8. Talentum Digital | Social Media ADS | Quote-based | Meta Ads advertisers |
| 9. Eskimoz | Paid Media | Quote-based | Tourisme advertisers |
| 10. ómibu | Marketing digital integral | Quote-based | Meta Ads advertisers |
| 11. Vórtice Marketing Digital | Campañas de publicidad | Quote-based | Moda advertisers |
| 12. Ecoeureka | Digital Marketing | Quote-based | Meta Ads advertisers |
| 13. Liten Lemon | Paid Media | Quote-based | Restaurants advertisers |
| 14. Digitalvar | SEO | Quote-based | Meta Ads advertisers |
| 15. VideoGaga | Digital Marketing | Quote-based | Meta Ads advertisers |
| 16. Digital Group | Paid Social | Quote-based | Meta Ads advertisers |
| 17. 365studio | Branding | Quote-based | Meta Ads advertisers |
Frequently Asked Questions
Four firms are not Madrid-based. Which ones?
AgenciaSEO.eu operates from Valencia and Omibu from Granada, both selling into Madrid. Eskimoz is a Paris agency with a Spanish operation, and VideoGaga publishes no city at all beyond Spain. All four stay on the page with the real position named rather than dropped quietly. Ask which entity invoices you, where your account manager sits, and whether reviews happen in Madrid or only on a call.
Only three of sixteen name a client. Who are they?
Digital Group names Direct Seguros, Securitas Direct and Mapfre. BlackBeast names AR Luxury Living, Arra Asesores and We Are Shavers, and Digitalvar names Smile Dental. The other thirteen publish anonymised results or nothing at all, which is common in Spain where retainer contracts restrict naming permission. Ask each of them for two references you can telephone in your own sector before you shortlist anybody.
Nobody publishes a rate. How do I compare Madrid quotes fairly?
Write the specification yourself and make every agency price the same list: account and pixel work, the number of new static and video ads produced each month, who films or edits them, audience and offer testing, and the reporting cadence. Then ask what the fee does as media spend grows. A percentage of spend rewards an agency for spending more of your money and a flat retainer does not, so know which one you have signed before you start.
How much new creative should a Madrid agency actually produce?
Ask how many new ads land each month and who makes them, because on Meta the creative is the targeting. A team that only edits your existing photos will run out of angles inside two months. Ask to see the last three months of creative for another client, ask which hooks lost, and ask whether user-generated video and static are both in scope or quoted as an extra line. An agency that cannot answer that will spend your budget on one tired ad.
Should I hire a paid social specialist or a full-service Madrid agency?
It depends where the bottleneck sits. If the account is sound and the problem is the offer, the landing page or the site itself, a full-service shop that also owns your website can fix both in one sprint. If the site is fine and the creative is the mess, a paid social specialist moves faster and costs less. Work out which of the two you have before you brief anybody, because both will sell you their own version of the answer.
Choosing a Meta Ads Agency in Madrid
Diagnose before you shortlist. Tired creative, a weak offer and broken tracking all read the same way in a cost-per-result number, and each one needs a different team on the other side of the table.
Then read what they publish. Twelve of these sixteen firms are Madrid-based and only three name a client, so ask everybody else for two contactable references plus one full monthly report that covers a bad month rather than a launch month.
Settle money and ownership in one conversation. Ask whether the fee is flat or a share of media spend, and confirm that the Business Manager, the pixel and the creative files sit in your own name from the first week, written into the contract.
Use the first call to test fit. Ask who writes and edits the ads inside performance creative, what their reporting proves about enquiries rather than reach, how paid social fits a wider growth plan, and how they would work alongside a Madrid team.
