Table of contents
How we vet every listicle
Every agency featured on Web Tonic passes our 84-point editorial review before a single listicle goes live. This is how we vet each pick:
Verified client outcomes: We require real case studies with measurable KPIs — revenue, ROAS, CPA, retention — tied to the exact category being ranked. No cherry-picked wins, no unverifiable numbers.
Independent reputation: We cross-check Clutch, Google, G2, and Trustpilot ratings, and screen for review-bombing or suspicious patterns. Only operators with a consistent, verifiable track record make the cut.
Beyond that, every listing goes through a quarterly re-audit. We check 84 criteria across 6 pillars to make sure it still holds up — here are some of the checks we run:
A marketing analytics agency is hired to make marketing numbers trustworthy: it defines what counts as a conversion, implements the tracking that records it through GA4, a tag manager, server-side events and CRM imports, stitches paid, organic, email and offline data into one reporting layer, then builds the dashboards, attribution models and incrementality tests that decide where the next dollar goes.
We compared twenty-three firms selling analytics work into Columbus on evidenced measurement projects, clients named on their own domains, published rates and a verified address. Twenty publish a Columbus address. Three sell in from elsewhere in the region, from Westlake and Cleveland in Ohio and Harrisburg in Pennsylvania, and every entry states where the team actually sits.
Are Columbus marketing analytics agencies actually based in Columbus?
Nearly all are. Twenty of the twenty-three firms here publish a Columbus address, but only four name a client on their own site and none publishes a management fee, so evidence rather than location will separate them.
1. Web Tonic
About: Web Tonic runs measurement as the spine of the growth programme, not as a monthly report bolted onto someone else's media. Our team owns the analytics build, buys the search media it is meant to steer and makes the creative under test, so one group is accountable for the number and for what it caused. A Columbus company that only needs a GA4 property repaired and a dashboard refreshed monthly will be well served by several firms below.
Key Services: Growth Marketing, Paid Social, PPC, Meta Ads, SEO, Google Ads, Snapchat Ads, Amazon Ads, Reddit Ads, TikTok Ads, TikTok Shop, GEO-AEO, Webflow Design, Shopify Design, WordPress Design, UGC, Social Media Management, Pay Per Click Management, Marketing Analytics, Analytics Implementation & CDPs, Performance Branding, Performance 360° Audit, Programmatic Ads, OOH Ads, HR Marketing
Industries Served: eCommerce, SaaS, B2B, Construction Professionals, Home Services, SMEs, Health Spa & Wellness, Retail, Legal & Judicial Services, Food & Beverages, Pets, Fitness, Family & Children, Finance & Insurance, Travel, Non-Profits & Organizations, Furniture & Decoration
Notable Clients: WorldRemit, Jack & Jones, Ardene, L’Oréal, Sendwave, Nestlé, Airbnb. Serve Fortune 500 companies and smaller fast-paced startups.
Locations: HQ in San Francisco with notable offices in New York, Chicago, Miami, Toronto, Montreal, Dubai, Singapore, Sydney and more. Offices on five continents.
Pricing: Starting at USD $3,000 per month. Flexible and scalable plans at any time according to your enterprise needs. Book a call to learn more.
Great For: Mid-market to enterprise-level businesses requiring ongoing, on-tap growth and performance marketing services.
Website: Web Tonic
2. FYVE Marketing
About: FYVE Marketing is a woman-owned digital marketing agency based in Columbus, Ohio, focusing on local business growth without long-term contracts. Their team specializes in custom website design, social media, SEO, paid advertising, and public relations tracking through analytics.
Key Services: Web Design, SEO, Google Ads, Social Media Marketing, Email Marketing, Public Relations
Industries Served: Local Businesses, Hospitality, Healthcare, Small Business
Notable Clients: No client publicly named on the firm's own site
Locations: Columbus
Pricing: Quote-based
Great For: Local Businesses advertisers, Hospitality advertisers, Healthcare advertisers
Website: FYVE Marketing
3. The Media Captain
About: The Media Captain is a full-service digital marketing agency headquartered in Columbus, Ohio, delivering services such as web design, SEO, and online advertising. The firm helps businesses grow their online presence through data-driven tracking, paid search management, and custom digital strategies.
Key Services: Web Design, SEO, Online Advertising, PPC Management, Social Media Marketing, Email Marketing
Industries Served: Healthcare, Legal, Real Estate, eCommerce
Notable Clients: Amedisys, Schottenstein Real Estate Group
Locations: Columbus
Pricing: Quote-based
Great For: Healthcare advertisers, Legal advertisers, Real Estate advertisers
Website: The Media Captain
4. Social Firm
About: Social Firm is a digital marketing and web design agency headquartered in Columbus, Ohio. They specialize in data-driven strategies, utilizing analytics setups, tracking benchmarks, and performance measurement tools to optimize digital campaigns and generate measurable lead growth.
Key Services: Marketing Analytics, Google Analytics Setup, Digital Marketing, Search Engine Optimization, PPC Advertising, Web Design & Development, Social Media Marketing, Email Marketing, CRM & Automation, Reputation Management
Industries Served: Law Firms, Financial Services, Wealth Management, Home Builders, Home Services, HVAC, Healthcare, Restaurants, Hospitality, Property Management
Notable Clients: Sports Imports, Rockford Homes
Locations: Columbus, Ohio
Pricing: Quote-based
Great For: Law Firms advertisers, Financial Services advertisers, Wealth Management advertisers
Website: Social Firm
5. Sixth City Marketing
About: Sixth City Marketing is a full-service digital marketing agency that helps businesses generate revenue and ROI growth through expert-led SEO, PPC, CRO, and analytics tracking. They provide data-driven campaign management utilizing Google Analytics, Google Search Console, and custom reporting to optimize digital performance. Although they maintain a regional office in Columbus, Ohio, their corporate headquarters is located in Westlake, Ohio.
Key Services: SEO, AI Search Marketing, PPC, CRO, Web Design, Consulting and Auditing, Google Analytics Tracking and Measurement
Industries Served: Manufacturing, Home Services, Healthcare, Legal Services, Higher Education, Automotive, Construction, Ecommerce, Finance, Franchises
Notable Clients: No client publicly named on the firm’s own site
Locations: Westlake, Ohio
Pricing: Quote-based
Great For: Manufacturing advertisers, Home Services advertisers, Healthcare advertisers
Website: Sixth City Marketing
6. Pizzazz Group
About: Pizzazz Group is a full-service digital marketing agency based in Columbus, Ohio, that leverages creative thinking and analytics to help small businesses drive growth. Their team incorporates data analytics and reporting into campaigns, backed by Google Partner certifications in Google Analytics and Google AdWords.
Key Services: Digital Marketing, Marketing Analytics, Search Engine Optimization (SEO), Pay-Per-Click Advertising (PPC), Web Design, Social Media Marketing, Email Marketing
Industries Served: Small Business, Diverse Industries
Notable Clients: No client publicly named on the firm's own site
Locations: Columbus
Pricing: Quote-based
Great For: Small Business advertisers, Diverse Industries advertisers
Website: Pizzazz Group
7. WebFX
About: WebFX is a full-service digital marketing and technology agency that offers marketing analytics, ROI tracking, and data attribution services through its proprietary platform. Headquartered in Harrisburg, Pennsylvania, the firm operates as a national agency serving clients across diverse industries rather than a localized shop in Columbus.
Key Services: Marketing Analytics, Channel Attribution, Forecasting, SEO, PPC, Web Design
Industries Served: B2B, E-commerce, SaaS, Healthcare, Manufacturing
Notable Clients: No client publicly named on the firm's own site
Locations: Harrisburg
Pricing: Quote-based
Great For: B2B advertisers, E-commerce advertisers, SaaS advertisers
Website: WebFX
8. Two Wheels Marketing
About: Two Wheels Marketing is a digital marketing agency based in Columbus, Ohio, that focuses on outcome-driven strategies including SEO, PPC, paid social, and campaign analytics. They utilize structured data analysis and performance tracking to help clients optimize traffic, conversions, and revenue.
Key Services: SEO, Pay Per Click (PPC), Paid Social Ads, Marketing Automation, Conversion Optimization, Lead Tracking, Lead Generation, GEO Optimization
Industries Served: Not stated on the firm's own site
Notable Clients: No client publicly named on the firm's own site
Locations: Columbus
Pricing: Quote-based
Great For: Advertisers buying seo, Advertisers buying pay per click (ppc), Advertisers buying paid social ads
Website: Two Wheels Marketing
9. 30 Lines
About: 30 Lines is a multifamily digital marketing studio based in Columbus, Ohio, that builds performance marketing systems for apartment communities and property management companies. They combine technology, data insights, and multi-channel strategies—including SEO, paid media, and performance reporting—to guide renters through the leasing funnel.
Key Services: Web Design & Development, Search Engine Optimization (SEO), Paid Ads Management, Lead Generation & Nurturing, Performance Reporting & Analytics, Email Marketing, Conversion Rate Optimization
Industries Served: Multifamily Housing, Apartment Communities, Property Management
Notable Clients: No client publicly named on the firm's own site
Locations: Columbus
Pricing: Quote-based
Great For: Multifamily Housing advertisers, Apartment Communities advertisers, Property Management advertisers
Website: 30 Lines
10. Upward Digital Marketing Group
About: Upward Digital Marketing Group is a digital marketing and website design agency based in the Columbus, Ohio area. They specialize in providing search engine optimization, web design, social media, and local optimization services for small and local businesses.
Key Services: SEO, Web Design, Social Media Management, PPC, Email Marketing, Local Search
Industries Served: Not stated on the firm's own site
Notable Clients: No client publicly named on the firm's own site
Locations: Columbus, Ohio
Pricing: Quote-based
Great For: Advertisers buying seo, Advertisers buying web design, Advertisers buying social media management
Website: Upward Digital Marketing Group
11. 614 Digital
About: Based out of Columbus, Ohio, 614 Digital specializes in providing comprehensive digital marketing solutions including website design, social media management, and search engine optimization. They focus on delivering customizable, results-driven digital strategies tailored to small businesses and enterprises alike.
Key Services: Website Design, Social Media Management, Email Marketing, Search Engine Optimization (SEO), Ads Management, Website Maintenance
Industries Served: Fitness, Legal, Non-Profit, Food & Beverage, Professional Services
Notable Clients: No client publicly named on the firm’s own site
Locations: Columbus
Pricing: Quote-based
Great For: Fitness advertisers, Legal advertisers, Non-Profit advertisers
Website: 614 Digital
12. Monde Digital Agency
About: Monde Digital Agency engineers advertising, automation, and lead generation systems for contractors, construction companies, and business coaches. Headquartered in Columbus, Ohio, they provide unified dashboards and analytics tools for real-time campaign tracking and revenue attribution.
Key Services: Ads Management, AI Chat Systems, Web & Funnel Design, SEO & Local Visibility, Analytics Dashboard
Industries Served: Contractors, Construction Companies, Business Coaches
Notable Clients: No client publicly named on the firm’s own site
Locations: Columbus
Pricing: Quote-based
Great For: Contractors advertisers, Construction Companies advertisers, Business Coaches advertisers
Website: Monde Digital Agency
13. Milestone Marketing
About: Milestone Marketing operates as a virtual marketing and PR department helping small and medium-sized businesses maximize their potential. They specialize in creating comprehensive marketing strategies, engaging content, media relations, and captivating design.
Key Services: Marketing Strategy, SEO, Social Media Management, Public Relations, Website Design, Branding, Content Creation
Industries Served: Restaurants, Hospitality, Healthcare, Lifestyle Brands, Wellness
Notable Clients: No client publicly named on the firm's own site
Locations: Columbus
Pricing: Quote-based
Great For: Restaurants advertisers, Hospitality advertisers, Healthcare advertisers
Website: Milestone Marketing
14. Third Street Digital
About: Third Street Digital is a data-driven digital strategy and marketing agency headquartered in Columbus, Ohio. They provide performance marketing, media management, omnichannel campaign execution, and digital solutions as an extension of their clients' teams. Their approach blends performance execution with deep data analysis to drive measurable outcomes.
Key Services: Digital Strategy, Omnichannel Marketing, Media Management, Social Media Marketing, Display Advertising, Video Advertising, Email Marketing, OTT Advertising, Web Design, Paid Media, Performance Marketing, Retail Media and Ecommerce
Industries Served: Not stated on the firm's own site
Notable Clients: No client publicly named on the firm's own site
Locations: Columbus
Pricing: Quote-based
Great For: Advertisers buying digital strategy, Advertisers buying omnichannel marketing, Advertisers buying media management
Website: Third Street Digital
15. Hunter Marketing
About: Hunter Marketing is a full-service creative and marketing agency headquartered in downtown Columbus, Ohio. They combine strategic instinct and creative talent with precise media execution, analysis, and reporting to deliver data-driven campaign results.
Key Services: Media Strategy, Buying & Analytics, Analysis & Reporting, Digital Marketing Strategy, Brand Strategy & Development, Creative Campaigns & Integrated Marketing, SEO and SEM, Website Design & Development, Social Media Strategy & Content Creation
Industries Served: Government, Nonprofit, Transit, Mission-Driven Sectors
Notable Clients: Columbus City Council
Locations: Columbus, Ohio
Pricing: Quote-based
Great For: Government advertisers, Nonprofit advertisers, Transit advertisers
Website: Hunter Marketing
16. ForeFront Web
About: ForeFront Web is a digital marketing and web design agency founded in 2001 and headquartered just outside Columbus, Ohio. The firm provides a comprehensive suite of data-driven digital services, including search engine optimization, conversion tracking, analytics setup, and paid search. They focus on delivering measurable online growth and lead generation for mid-market businesses and healthcare practices nationwide.
Key Services: Digital Marketing, Web Design & Development, SEO, Paid Search, Content Marketing & Social Media, Conversion Rate Optimization (CRO), Marketing Analytics
Industries Served: Healthcare, Ecommerce, Orthopedics, Plastic Surgery
Notable Clients: No client publicly named on the firm's own site
Locations: Columbus
Pricing: Quote-based
Great For: Healthcare advertisers, Ecommerce advertisers, Orthopedics advertisers
Website: ForeFront Web
17. RMD Advertising
About: RMD Advertising is a specialized food and beverage agency based in Columbus, Ohio. With decades of category-specific experience, the agency focuses on building brand advocacy, consumer community, and loyalty for food and CPG brands.
Key Services: Brand Strategy/Management, Public Relations, Influencer Marketing, Social Media, Paid Advertising, Content Creation, Retailer Support, Crisis Management
Industries Served: Food and Beverage, CPG
Notable Clients: No client publicly named on the firm's own site
Locations: Columbus
Pricing: Quote-based
Great For: Food and Beverage advertisers, CPG advertisers
Website: RMD Advertising
18. VentraLocal Marketing®
About: VentraLocal Marketing is a family-owned digital marketing agency based in Columbus, Ohio, that focuses on local-service businesses. They provide tailored digital strategies encompassing local SEO, search marketing, review management, and performance tracking.
Key Services: Local SEO, PPC Advertising, Social Media Management, Email Marketing, Website Design and Optimization, Review Management, Performance Management & Data Tracking
Industries Served: Healthcare, Home Services / HVAC, Dental, Legal, Automotive
Notable Clients: No client publicly named on the firm's own site
Locations: Columbus
Pricing: Quote-based
Great For: Healthcare advertisers, Home Services / HVAC advertisers, Dental advertisers
Website: VentraLocal Marketing®
19. Uplancer Agency
About: Headquartered in Columbus, Ohio, Uplancer Agency provides digital marketing, web development, and data and analytics strategies. The agency leverages data and storytelling to build scalable marketing solutions focused on performance and return on marketing spend.
Key Services: Digital Marketing, Data and Analytics Strategy, Search Engine Optimization, Paid Media Advertisements, Web Design and Development, App Development
Industries Served: E-commerce, Hospitality, Healthcare, Education & Universities
Notable Clients: No client publicly named on the firm's own site
Locations: Columbus
Pricing: Quote-based
Great For: E-commerce advertisers, Hospitality advertisers, Healthcare advertisers
Website: Uplancer Agency
20. Sync Creative
About: Sync Creative is a digital marketing, branding, and advertising agency located in Columbus, Ohio. They merge business strategy and creative execution to build omni-channel campaigns and digital experiences.
Key Services: Digital Marketing, Branding, Advertising, Website Design & Development, SEO, SEM & PPC Campaigns, Social Media Programs, Email Marketing, Marketing Strategy
Industries Served: Consumer Products, Financial Services, Craft Brewing, Industrial Products, Healthcare
Notable Clients: No client publicly named on the firm's own site
Locations: Columbus, Ohio
Pricing: Quote-based
Great For: Consumer Products advertisers, Financial Services advertisers, Craft Brewing advertisers
Website: Sync Creative
21. Greenbaum Stiers Strategic Marketing Group
About: Greenbaum Stiers Strategic Marketing Group is a full-service marketing and web design agency based in Columbus, Ohio. Their official website highlights dedicated capabilities in analysis, reporting, and cross-platform data analytics to drive measurable outcomes and operational efficiency.
Key Services: Analysis & Reporting, SEO, Digital Advertising, Media Planning & Buying, Design & Branding, Strategy & Consulting, Web Development
Industries Served: Home Services, eCommerce, Nonprofit
Notable Clients: No client publicly named on the firm's own site
Locations: Columbus
Pricing: Quote-based
Great For: Home Services advertisers, eCommerce advertisers, Nonprofit advertisers
Website: Greenbaum Stiers Strategic Marketing Group
22. Futurety
About: Futurety is a data analytics and digital marketing agency based in Columbus, Ohio, specializing in organizational data visualization and targeted digital strategies. The firm delivers solutions spanning data engineering, advanced analytics, machine learning, and SEO to help brands optimize their digital footprint.
Key Services: Data Analytics, Data Engineering, Data Visualization, Machine Learning, AI, Market Research, Digital Marketing, SEO
Industries Served: Healthcare, Higher Education, Real Estate, Retail, Consumer Brands
Notable Clients: Sbarro
Locations: Columbus
Pricing: Quote-based
Great For: Healthcare advertisers, Higher Education advertisers, Real Estate advertisers
Website: Futurety
23. Locallogy
About: Locallogy is a digital marketing agency based in Columbus, Ohio, focused on helping small businesses optimize their online presence. They specialize in a suite of services including local SEO, PPC management, web design, and local listing optimization.
Key Services: Local SEO, Pay Per Click (PPC), Web Design, Web Development, Local Online Listings, Content Marketing
Industries Served: Home Improvement, Kitchen and Bath Remodeling, Residential Cleaning, Lawn and Landscape, Legal, Medical, Home Mortgage
Notable Clients: No client publicly named on the firm's own site
Locations: Columbus
Pricing: Quote-based
Great For: Home Improvement advertisers, Kitchen and Bath Remodeling advertisers, Residential Cleaning advertisers
Website: Locallogy
24. Linear Creative
About: Linear Creative is a strategy-first digital marketing and creative agency with roots in Ohio, offering integrated services spanning website design, SEO, paid media, branding, and performance analytics. They build cohesive marketing systems designed to help businesses and nonprofits across Columbus and Cleveland increase visibility and drive measurable growth.
Key Services: SEO Services, Website Design & Development, PPC / Google Ads Management, Content Marketing, Social Media Marketing, Branding & Graphic Design, Video Production, Analytics & Reporting
Industries Served: Healthcare, Nonprofits, Education, Law Firms, Local Business, Fundraising, Recruitment, Veterans
Notable Clients: No client publicly named on the firm's own site
Locations: Cleveland
Pricing: Quote-based
Great For: Healthcare advertisers, Nonprofits advertisers, Education advertisers
Website: Linear Creative
Quick Comparison Table
| Agency | Key Specialty | Starting Price | Best For |
|---|---|---|---|
| 1. Web Tonic | Full-Service Performance Marketing | USD $3,000/mo | Mid-market to Enterprise |
| 2. FYVE Marketing | Web Design | Quote-based | Local Businesses advertisers |
| 3. The Media Captain | Web Design | Quote-based | Healthcare advertisers |
| 4. Social Firm | Marketing Analytics | Quote-based | Law Firms advertisers |
| 5. Sixth City Marketing | SEO | Quote-based | Manufacturing advertisers |
| 6. Pizzazz Group | Digital Marketing | Quote-based | Small Business advertisers |
| 7. WebFX | Marketing Analytics | Quote-based | B2B advertisers |
| 8. Two Wheels Marketing | SEO | Quote-based | Small and mid-sized advertisers |
| 9. 30 Lines | Web Design & Development | Quote-based | Multifamily Housing advertisers |
| 10. Upward Digital Marketing Group | SEO | Quote-based | Small and mid-sized advertisers |
| 11. 614 Digital | Website Design | Quote-based | Fitness advertisers |
| 12. Monde Digital Agency | Ads Management | Quote-based | Contractors advertisers |
| 13. Milestone Marketing | Marketing Strategy | Quote-based | Restaurants advertisers |
| 14. Third Street Digital | Digital Strategy | Quote-based | Small and mid-sized advertisers |
| 15. Hunter Marketing | Media Strategy, Buying & Analytics | Quote-based | Government advertisers |
| 16. ForeFront Web | Digital Marketing | Quote-based | Healthcare advertisers |
| 17. RMD Advertising | Brand Strategy/Management | Quote-based | Food and Beverage advertisers |
| 18. VentraLocal Marketing® | Local SEO | Quote-based | Healthcare advertisers |
| 19. Uplancer Agency | Digital Marketing | Quote-based | E-commerce advertisers |
| 20. Sync Creative | Digital Marketing | Quote-based | Consumer Products advertisers |
| 21. Greenbaum Stiers Strategic Marketing Group | Analysis & Reporting | Quote-based | Home Services advertisers |
| 22. Futurety | Data Analytics | Quote-based | Healthcare advertisers |
| 23. Locallogy | Local SEO | Quote-based | Home Improvement advertisers |
| 24. Linear Creative | SEO Services | Quote-based | Healthcare advertisers |
Frequently Asked Questions
Which Columbus firms name clients publicly?
Four of the twenty-three, which is a thin evidence base for a market of this size. The Media Captain names Amedisys and Schottenstein Real Estate Group, Social Firm names Sports Imports and Rockford Homes, Hunter Marketing names Columbus City Council and Futurety names Sbarro. Credits we could not find on a firm's own domain were removed rather than repeated from a directory listing, so ask the remaining nineteen for two referenceable analytics builds you can telephone.
Is this a genuinely local shortlist?
Largely, yes. Twenty of the twenty-three publish a Columbus address, and only three work the market from outside it: Sixth City Marketing from Westlake, Linear Creative from Cleveland and WebFX from Harrisburg. All three are within a few hours' drive, so this is one of the more local markets in the series. That means proximity is not a differentiator here and the decision has to rest on evidence and sector fit.
What should analytics work cost in Columbus?
None of the twenty-three publishes a rate, so there is no public benchmark and you will have to build one. Send an identical brief, the same data sources and the same reporting cadence to three firms, then compare the implementation fee, the ongoing retainer, who owns the tag manager and dashboards at contract end, and the notice period. Ask whether analytics is billed separately or quietly folded into a media retainer you already pay.
What should the first month actually produce?
An audit and a rebuild, not a dashboard. Expect a tracking review of GA4 and the tag manager, a conversion definition agreed in writing with finance, event and consent fixes, then a reporting layer that reconciles platform numbers against what the CRM or the till recorded. W3Techs puts Google Analytics on 81.4% of sites whose analytics tool is identifiable, so most engagements start inside GA4 whatever the pitch deck promises. Ask each firm to describe its first thirty days in that order, because a team that leads with visualisation is selling the last step first.
Why does measurement keep moving up the brief?
Gartner's 2025 CMO Spend Survey found marketing budgets flatlined at 7.7% of company revenue, unchanged on the year, which is why measurement work keeps climbing the brief. In a mid-sized market where budgets are modest and every channel is defended by someone, the cheapest available growth is usually correcting a mis-attributed channel rather than buying more media. Nielsen reported in October 2025 that 85% of marketers feel confident measuring ROI while only 32% actually measure it holistically across traditional and digital channels. That gap between confidence and evidence is what an analytics specialist is paid to close.
Choosing a Marketing Analytics Partner in Columbus
Locality is settled, so score something else. Twenty of twenty-three publish a Columbus address and the three exceptions are Ohio and Pennsylvania neighbours. Proximity will not separate this list, so weight evidence, sector fit and who runs the account day to day.
Named evidence is scarce. Only four of twenty-three name clients on their own domains. Ask the other nineteen for two referenceable measurement builds in your sector and for the measurement plan they wrote, not the dashboard they shipped.
Nobody publishes a fee. Zero of twenty-three print a rate card, so one brief sent to three firms and compared line by line on implementation cost, retainer, data ownership and notice period is the only fair comparison available.
Write down the decision first. Agree which budget decision the new reporting must settle, and by when, before anyone touches a tag. If you would rather keep the measurement, the media buying and the creative under one roof, read our latest analysis or start here.
