Auckland Graphic Design Agencies in 2026 and the Handover Question

Twenty-two external Auckland graphic design agencies compared on verified offices, named clients and fee models, with Web Tonic listed first.

Written By
Cedric Pharand
Verified By
Zahra Sanati
Listicles
Branding & Design
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Read time:
5 min
Published:
August 30, 2026
Updated:
August 30, 2026

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Auckland Graphic Design Agencies in 2026 and the Handover Question — Web Tonic blog thumbnail

How we vet every listicle

Every agency featured on Web Tonic passes our 84-point editorial review before a single listicle goes live. This is how we vet each pick:

Verified client outcomes: We require real case studies with measurable KPIs — revenue, ROAS, CPA, retention — tied to the exact category being ranked. No cherry-picked wins, no unverifiable numbers.

Independent reputation: We cross-check Clutch, Google, G2, and Trustpilot ratings, and screen for review-bombing or suspicious patterns. Only operators with a consistent, verifiable track record make the cut.

Beyond that, every listing goes through a quarterly re-audit. We check 84 criteria across 6 pillars to make sure it still holds up — here are some of the checks we run:

Case study recency
Entity age & registration
LinkedIn footprint
Portfolio authenticity
Client reference checks
Review authenticity
Ad account ban history
Editorial response time
Pricing transparency
Award verification

A graphic design agency builds and maintains the visual system a company runs on: identity and logo lockups, typography and colour rules, packaging and print artwork, editorial layout, presentation and social templates, and the guidelines that let other people apply all of it without breaking it.

Editorial photograph of an Auckland Ponsonby villa studio with white weatherboard walls and clear Pacific light

Twenty-two Auckland agencies cleared our evidence check, judged on what their own sites publish about design work rather than marketing in general. Twenty-one sit in Auckland city, thirteen name a verifiable client, and none publishes a rate.

Which graphic design agencies in Auckland are worth shortlisting in 2026?

Twenty-two external agencies cleared our evidence check and twenty-one publish an Auckland city head office. Thirteen name at least one client we could verify on their own site, and not one of the twenty-two publishes a rate publicly.

1. Web Tonic

Web Tonic Logo

About: Web Tonic builds identity as working infrastructure, so a logo and brand system ships with the templates, export presets and file discipline an internal team needs to keep producing after handover. Design sits inside performance creative, so artwork is judged on how it performs in campaigns, retail and product screens rather than on how it presents in a book. Buyers who want a craft-led studio engagement are well served by several Auckland names below.

Key Services: Growth Marketing, Paid Social, PPC, Meta Ads, SEO, Google Ads, Snapchat Ads, Amazon Ads, Reddit Ads, TikTok Ads, TikTok Shop, GEO-AEO, Webflow Design, Shopify Design, WordPress Design, UGC, Social Media Management, Pay Per Click Management, Marketing Analytics, Analytics Implementation & CDPs, Performance Branding, Performance 360° Audit, Programmatic Ads, OOH Ads, HR Marketing

Industries Served: eCommerce, SaaS, B2B, Construction Professionals, Home Services, SMEs, Health Spa & Wellness, Retail, Legal & Judicial Services, Food & Beverages, Pets, Fitness, Family & Children, Finance & Insurance, Travel, Non-Profits & Organizations, Furniture & Decoration

Notable Clients: WorldRemit, Jack & Jones, Ardene, L’Oréal, Sendwave, Nestlé, Airbnb. Serve Fortune 500 companies and smaller fast-paced startups.

Locations: HQ in San Francisco with notable offices in New York, Chicago, Miami, Toronto, Montreal, Dubai, Singapore, Sydney and more. Offices on five continents.

Pricing: Starting at USD $3,000 per month. Flexible and scalable plans at any time according to your enterprise needs. Book a call to learn more.

Great For: Mid-market to enterprise-level businesses requiring ongoing, on-tap growth and performance marketing services.

Website: Web Tonic

2. Vivid Icon

Vivid Icon Logo

About: Vivid Icon is an Auckland-based independent creative studio specializing in brand identity, packaging, and digital design with over 25 years of experience. They build distinctive brand systems, environmental graphics, and web experiences tailored for businesses across New Zealand and the Pacific.

Key Services: Graphic Design, Brand Identity, Packaging Design, Web Design, Environmental Graphics, Publication Design

Industries Served: Retail, Skincare, E-commerce, Community Organisations, Manufacturing

Notable Clients: Ray White Botany, Aliya Skin, Mobil Ormiston, BPW New Zealand

Locations: Auckland

Pricing: Quote-based

Great For: Retail advertisers, Skincare advertisers, E-commerce advertisers

Website: Vivid Icon

3. White Rabbit

White Rabbit Logo

About: White Rabbit is a full-service graphic design agency located in the heart of Newmarket, Auckland. They specialize in branding, web design, print, and custom illustration to help businesses build cohesive visual identities.

Key Services: Branding, Logos, Logo Animation, Startup Packages, Graphic Design, Websites, Web Development, Print Design, Packaging, Illustration, SEO

Industries Served: Entertainment, Beauty, Real Estate, Technology, Retail, Corporate

Notable Clients: Rialto

Locations: Auckland

Pricing: Quote-based

Great For: Entertainment advertisers, Beauty advertisers, Real Estate advertisers

Website: White Rabbit

4. LDNZ Ltd

LDNZ Ltd Logo

About: LDNZ Ltd is an Auckland-based brand strategy, graphic design, and digital marketing agency operating out of Eden Terrace. Their team provides a vast spectrum of creative services ranging from corporate brand development and logo design to product packaging and web solutions.

Key Services: Logo Design, Branding & Brand Strategy, Graphic Design, Product Packaging Design, Web Design & Development, Digital Marketing

Industries Served: Startups, Small Enterprises, Corporate, E-commerce

Notable Clients: Nata, Volusion, Shipbob, Levanta, Grovia, Uppromote

Locations: Auckland

Pricing: Quote-based

Great For: Startups advertisers, Small Enterprises advertisers, Corporate advertisers

Website: LDNZ Ltd

5. Sara Webb Design

Sara Webb Design Logo

About: Sara Webb Design is an Auckland-based brand design and creative consultancy specializing in clear visual systems, corporate document formatting, and customized template design. The studio works with organizations to build cohesive brand identities, practical digital and print assets, and structured communication tools.

Key Services: Brand Design, Visual Identity, Corporate Documents & Templates, Creative Direction, Freelance Design Support

Industries Served: Nonprofit & Sports, Education, Healthcare & Therapy, Technology & Software, Professional Services

Notable Clients: New Zealand Olympic Committee, Rowing New Zealand, Therapy Pro Australia, SPM Assets, Massey University

Locations: Auckland

Pricing: Quote-based

Great For: Nonprofit & Sports advertisers, Education advertisers, Healthcare & Therapy advertisers

Website: Sara Webb Design

6. Studio Marque

Studio Marque Logo

About: Studio Marque is a branding, digital, and design agency based in Tāmaki Makaurau (Auckland) with over 20 years of experience. They translate brand strategies into differentiated brands and create compelling content, websites, digital platforms, and design solutions.

Key Services: Branding, Graphic Design, Web Design, Digital Platforms, Campaign Planning, Content Creation, Environmental Design, Illustration, Animation

Industries Served: Not stated on the firm's own site

Notable Clients: No client publicly named on the firm's own site

Locations: Auckland

Pricing: Quote-based

Great For: Advertisers buying branding, Advertisers buying graphic design, Advertisers buying web design

Website: Studio Marque

7. Tomorrow® Branding & Creative Agency

Tomorrow® Branding & Creative Agency Logo

About: Tomorrow is a full-service creative agency with studios in Auckland and Christchurch specialising in branding and websites. They help businesses rebrand, scale, or launch through end-to-end services from strategy and naming to identity design, packaging, and digital creation.

Key Services: Branding, Identity Design, Strategy, Naming, Websites, Advertising, Packaging

Industries Served: Not stated on the firm's own site

Notable Clients: Southpac, Trippl, Moksha, Usai, Clean Meals

Locations: Auckland

Pricing: Quote-based

Great For: Advertisers buying branding, Advertisers buying identity design, Advertisers buying strategy

Website: Tomorrow® Branding & Creative Agency

8. Wonder Studio

Wonder Studio Logo

About: Wonder Studio is an Auckland-based brand and graphic design studio specializing in helping service-purpose brands and small businesses build loyalty through tailored identity and visual design. Operating as a dedicated creative practice, the studio works closely with clients on projects ranging from full rebrands to ongoing design support.

Key Services: Brand Identity, Graphic Design, Branding & Rebranding, Print Design, Digital Design, Ongoing Design Support

Industries Served: Small Businesses, Service-Purpose Brands, Furniture, Skincare, Healthcare

Notable Clients: The Chiro Studio, Keller Furniture, Conifera Skincare, Honey Studio, Franklin Rd Studios

Locations: Auckland

Pricing: Quote-based

Great For: Small Businesses advertisers, Service-Purpose Brands advertisers, Furniture advertisers

Website: Wonder Studio

9. KRISP Design

KRISP Design Logo

About: KRISP Design is a creative agency with offices including Kingsland, Auckland, specializing in branding, graphic design, and website development. They build results-based digital solutions and strategies aimed at strengthening brand identity and growing businesses.

Key Services: Branding & Logo Design, Graphic Design, Website Design, Website Development, Digital Marketing, Apparel Design & Screenprinting

Industries Served: Entertainment, Fashion & Lifestyle, Hospitality, Corporate, Trade, Technology

Notable Clients: No client publicly named on the firm's own site

Locations: Auckland

Pricing: Quote-based

Great For: Entertainment advertisers, Fashion & Lifestyle advertisers, Hospitality advertisers

Website: KRISP Design

10. Onfire Design

Onfire Design Logo

About: Onfire is an Auckland-based branding and packaging design agency specializing in graphic design, brand identity, and commercial storytelling. They partner with product-led businesses across multiple sectors to deliver creative design solutions from strategy through production.

Key Services: Graphic Design, Branding, Packaging Design, Identity, Digital Design, Website Design

Industries Served: FMCG, Beverage, Marine, Manufacturing, Health and Beauty, Homeware

Notable Clients: Stabicraft Boats, Yamaha Marine, Haines Hunter Boats, Nufarm, Farmland Foods

Locations: Auckland

Pricing: Quote-based

Great For: FMCG advertisers, Beverage advertisers, Marine advertisers

Website: Onfire Design

11. HUSK

HUSK Logo

About: Husk is a design studio specialising in branding, graphic design, print, and web solutions. Based out of QB Studios in Ponsonby, Auckland, the team helps businesses engage audiences through brand storytelling and visual identity design.

Key Services: Branding, Graphic Design, Web Design, Print, UX Design

Industries Served: Not stated on the firm's own site

Notable Clients: Parkmate, Scania, The Y, Heart Foundation, Vision West, Te Mihana Maori

Locations: Auckland

Pricing: Quote-based

Great For: Advertisers buying branding, Advertisers buying graphic design, Advertisers buying web design

Website: HUSK

12. Dialog Studio

Dialog Studio Logo

About: Dialog Studio is a full-service brand and design studio based in Orewa, Auckland. They partner with a wide range of businesses to develop brand identities, create creative assets, and provide ongoing strategic and design support.

Key Services: Brand Strategy, Brand Development, Web Design, Web Development, Copywriting, Motion Design, Photography, Signage, Print Marketing Collateral, Art Direction, Creative Asset Development, UI/UX Design

Industries Served: Construction & Building, Healthcare & Aged Care, Accounting & Finance, Manufacturing & Utilities, Hospitality

Notable Clients: Salt, Rumble, UltraCall, Solsbury Hill Studio, Brolly, Leigh Eats, NZ Builders, Maximum, Spud, Lodg, Second Wind, Mute, Rheem, Coda

Locations: Orewa, Auckland

Pricing: Quote-based

Great For: Construction & Building advertisers, Healthcare & Aged Care advertisers, Accounting & Finance advertisers

Website: Dialog Studio

13. The Renew Room

The Renew Room Logo

About: The Renew Room is a design and marketing agency offering services such as graphic design, branding, and website design to help businesses stand out and convert. The agency lists team members based in Tāmaki Makaurau, Auckland and Tāhuna, Queenstown.

Key Services: Graphic Design, Branding, Website Design, Marketing Strategy, Digital Advertising, Workshops, Content & Copywriting, Research & Data

Industries Served: Not stated on the firm's own site

Notable Clients: No client publicly named on the firm's own site

Locations: Auckland

Pricing: Quote-based

Great For: Advertisers buying graphic design, Advertisers buying branding, Advertisers buying website design

Website: The Renew Room

14. Forge Creative

Forge Creative Logo

About: Forge Creative is a digital and web design agency based in Auckland, New Zealand. They provide a comprehensive suite of services encompassing branding, graphic design, and web development.

Key Services: Graphic Design, Branding, Web Design, Web Development, Digital Marketing, Packaging Design, Print Design

Industries Served: Not stated on the firm's own site

Notable Clients: No client publicly named on the firm's own site

Locations: Auckland

Pricing: Quote-based

Great For: Advertisers buying graphic design, Advertisers buying branding, Advertisers buying web design

Website: Forge Creative

15. Hart Design

Hart Design Logo

About: Hart Design is a digital creative agency based in East Tamaki, Auckland, building brands since 1995. They specialise in web design, eCommerce, logo design, and graphic design to elevate corporate images in a busy visual world.

Key Services: Web Design, eCommerce, Content Creation, Logo Design & Branding, Graphic Design, Digital Marketing

Industries Served: Not stated on the firm's own site

Notable Clients: Martelli, Blackhawk, Wynyard Wood, Just Funerals

Locations: Auckland

Pricing: Quote-based

Great For: Advertisers buying web design, Advertisers buying ecommerce, Advertisers buying content creation

Website: Hart Design

16. Edifian

Edifian Logo

About: Edifian is a multi-award-winning international creative agency operating from Toronto and Auckland, specializing in digital products, platforms, web design, and branding. Their work focuses on crafting sleek and unique brand experiences that shape culture and define interactions through innovative design.

Key Services: Web Design, Web Development, Branding, Graphic Design, Digital Marketing, SEO, Digital Strategy, User Experience

Industries Served: Ecommerce, Education, Non-profit, Government, Startups, SaaS, IT and Tech, Media, Legal, SMBs, Enterprise, Hospitality, Automotive

Notable Clients: Amei Blue, Style Canopies, Candidate-X, WPM, Tundra Managed Solutions, Kiosoft

Locations: Auckland

Pricing: Quote-based

Great For: Ecommerce advertisers, Education advertisers, Non-profit advertisers

Website: Edifian

17. iMak Digital NZ

iMak Digital NZ Logo

About: iMak Digital NZ is an Auckland-based digital marketing and web development agency that offers services such as search engine optimisation, website design, branding, and graphic design. They assist startups, local businesses, and growing brands across New Zealand with online visibility, lead generation, and custom digital marketing solutions.

Key Services: Website Development, SEO, Social Media Marketing, Google Ads, Meta Ads, Branding, Graphic Design, Video Creation & Editing, AI Automation

Industries Served: Not stated on the firm's own site

Notable Clients: No client publicly named on the firm's own site

Locations: Auckland

Pricing: Quote-based

Great For: Advertisers buying website development, Advertisers buying seo, Advertisers buying social media marketing

Website: iMak Digital NZ

18. Seven

Seven Logo

About: Seven is a creative, design, and brand agency located in Ponsonby, Auckland. They specialize in strategic graphic design, art direction, brand identity, and digital design to help brands stand out across multiple touchpoints.

Key Services: Graphic Design, Design & Art Direction, Brand Identity, Brand Strategy, Digital Design, Website Design, Motion Graphics, Editorial Content & Design, Signage and Wayfinding

Industries Served: Hospitality, Finance, Building Surveying & Architecture, Flooring, Publishing

Notable Clients: Hinterland, Section1, Jacobsen Flooring, Massey University Press, Luminous Living

Locations: Auckland

Pricing: Quote-based

Great For: Hospitality advertisers, Finance advertisers, Building Surveying & Architecture advertisers

Website: Seven

19. Flight Digital

Flight Digital Logo

About: Flight Digital is a digital agency headquartered in Auckland, New Zealand, with additional locations in Melbourne and London. They help brands grow through strategy, design, and technology, offering core capabilities such as UX & UI design, digital brand visual identity, and web development.

Key Services: Strategy, UX & UI Design, Digital Brand Visual Identity, Technology, Web Design, App Development, SEO, Ecommerce Strategy

Industries Served: Non-profit, Travel & Tourism, E-commerce, NGO, Healthcare, Financial Services

Notable Clients: Auckland Writers Festival, Breast Cancer Foundation NZ, ChildFund New Zealand, Greenpeace, Oxfam Australia, SPCA, Stuff, ZIWI

Locations: Auckland

Pricing: Quote-based

Great For: Non-profit advertisers, Travel & Tourism advertisers, E-commerce advertisers

Website: Flight Digital

20. Naked Marketing Digital Agency

Naked Marketing Digital Agency Logo

About: Naked Marketing is a digital agency based in Auckland offering a range of online marketing and growth services. They combine marketing, sales, and management experience to help businesses build a respected brand and drive performance.

Key Services: SEO, Paid Media, Websites, Social Media Management, CRM Management, Copywriting, Videography & Photography, Content Creation

Industries Served: Not stated on the firm's own site

Notable Clients: No client publicly named on the firm's own site

Locations: Auckland

Pricing: Quote-based

Great For: Advertisers buying seo, Advertisers buying paid media, Advertisers buying websites

Website: Naked Marketing Digital Agency

21. Paradigm Associates

Paradigm Associates Logo

About: Paradigm is a creative design agency operating in Auckland and Wellington with a core focus on public interest work, sustainability, and environmental causes. They specialize in graphic design, branding, print, signage, packaging, and digital assets since 1989.

Key Services: Branding, Print, Signage, Packaging, Online

Industries Served: Environment and Sustainability, Social Justice, Public Health, Arts

Notable Clients: Alcohol Healthwatch Trust, ecostore, English Language Partners New Zealand

Locations: Auckland

Pricing: Quote-based

Great For: Environment and Sustainability advertisers, Social Justice advertisers, Public Health advertisers

Website: Paradigm Associates

22. Marketing Minds

Marketing Minds Logo

About: Marketing Minds is a strategic marketing and branding agency based in Auckland, New Zealand. They provide comprehensive marketing solutions including brand development, strategic planning, and graphic design services.

Key Services: Strategic Marketing, Brand Development, Digital Marketing, Graphic Design

Industries Served: Not stated on the firm's own site

Notable Clients: No client publicly named on the firm's own site

Locations: Auckland

Pricing: Quote-based

Great For: Advertisers buying strategic marketing, Advertisers buying brand development, Advertisers buying digital marketing

Website: Marketing Minds

23. Fabric Digital

Fabric Digital Logo

About: Fabric Digital is an Auckland-based digital agency specializing in search engine optimisation, web design, and digital marketing. They focus on helping businesses improve their online visibility, user experience, and overall conversion performance.

Key Services: SEO, Web Design, UI/UX Design, Digital Marketing

Industries Served: Not stated on the firm's own site

Notable Clients: No client publicly named on the firm's own site

Locations: Auckland

Pricing: Quote-based

Great For: Advertisers buying seo, Advertisers buying web design, Advertisers buying ui/ux design

Website: Fabric Digital

Table of the graphic design figures cited on this Auckland page: Minimum contrast ratio for normal text at 4.5:1 per W3C WCAG 2.2, success criterion 1.4.3; Minimum contrast ratio for large text at 3:1 per W3C WCAG 2.2, success criterion 1.4.3; Minimum target size for interactive elements at 24 by 24 CSS pixels per W3C WCAG 2.2, success criterion 2.5.8; Text must reflow without loss at at 400% zoom per W3C WCAG 2.2, success criterion 1.4.10; agencies headquartered in Auckland proper at 21 of 22; carrying a public Google rating at 22 of 22; publishing a rate at 0 of 22; naming a client on their own site at 13 of 22, all counted by hand on this page

Quick Comparison Table

AgencyKey SpecialtyStarting PriceBest For
1. Web TonicFull-Service Performance MarketingUSD $3,000/moMid-market to Enterprise
2. Vivid IconGraphic DesignQuote-basedRetail advertisers
3. White RabbitBrandingQuote-basedEntertainment advertisers
4. LDNZ LtdLogo DesignQuote-basedStartups advertisers
5. Sara Webb DesignBrand DesignQuote-basedNonprofit & Sports advertisers
6. Studio MarqueBrandingQuote-basedSmall and mid-sized advertisers
7. Tomorrow® Branding & Creative AgencyBrandingQuote-basedSmall and mid-sized advertisers
8. Wonder StudioBrand IdentityQuote-basedSmall Businesses advertisers
9. KRISP DesignBranding & Logo DesignQuote-basedEntertainment advertisers
10. Onfire DesignGraphic DesignQuote-basedFMCG advertisers
11. HUSKBrandingQuote-basedSmall and mid-sized advertisers
12. Dialog StudioBrand StrategyQuote-basedConstruction & Building advertisers
13. The Renew RoomGraphic DesignQuote-basedSmall and mid-sized advertisers
14. Forge CreativeGraphic DesignQuote-basedSmall and mid-sized advertisers
15. Hart DesignWeb DesignQuote-basedSmall and mid-sized advertisers
16. EdifianWeb DesignQuote-basedEcommerce advertisers
17. iMak Digital NZWebsite DevelopmentQuote-basedSmall and mid-sized advertisers
18. SevenGraphic DesignQuote-basedHospitality advertisers
19. Flight DigitalStrategyQuote-basedNon-profit advertisers
20. Naked Marketing Digital AgencySEOQuote-basedSmall and mid-sized advertisers
21. Paradigm AssociatesBrandingQuote-basedEnvironment and Sustainability advertisers
22. Marketing MindsStrategic MarketingQuote-basedSmall and mid-sized advertisers
23. Fabric DigitalSEOQuote-basedSmall and mid-sized advertisers
Scope map comparing 23 Auckland graphic design entries including Web Tonic by what each covers and who it is built for: Web Tonic running identity, applications, production artwork and guidelines as separate quoted lines; 20 studios selling graphic design and identity as the main line of the engagement including Vivid Icon, White Rabbit, LDNZ Ltd, Sara Webb Design, Studio Marque, Tomorrow® Branding & Creative Agency, Wonder Studio, KRISP Design, Onfire Design and others; and 2 firms selling graphic design inside wider marketing, web or full-service retainers including Naked Marketing Digital Agency, Fabric Digital
Disclosure checklist counted across the 22 external Auckland graphic design agencies on this page: headquartered in Auckland proper 21 of 22; working the Auckland market from elsewhere 1 of 22 (Dialog Studio from Orewa, Auckland); carrying a public Google rating 22 of 22; naming a client 13 of 22; publishing a rate 0 of 22; and Web Tonic quoting identity, applications and production artwork as separate lines

Frequently Asked Questions

Twenty-one are in Auckland city. Where is the twenty-second?

Dialog Studio works from Orewa, on the Hibiscus Coast north of the city, and serves Auckland clients from there. That is a drive rather than a different market, but the region stretches far enough that a studio close on a map is an hour away in traffic. Ask every candidate how many in-person reviews the fee includes, because remote-only approval rounds are the single most common reason an identity project runs past its schedule.

Thirteen name clients. How should I read that evidence?

As permission to publish, not proof of fit. Sara Webb Design names the New Zealand Olympic Committee and Rowing New Zealand, and Flight Digital and Vivid Icon both publish named local work. Nine agencies name nobody, which in a market of small studios usually reflects confidentiality rather than an empty portfolio. Ask the quiet ones for two contactable references from businesses roughly your size, then actually make the calls.

Who owns the source files and the font licences at the end?

Settle it in the contract before work starts. You should receive layered artwork, the vector logo in every lockup, and typeface licences registered to your company rather than to the studio, with desktop, web and app rights listed separately. A brand built on a face you do not own becomes an annual bill nobody budgeted for, and it surfaces at the worst possible moment, mid-campaign.

Should the identity include te reo Maori and cultural elements?

If it does, commission it properly rather than decoratively. Cultural design elements and te reo usage require consultation with the right people, agreed permissions and time built into the schedule, not a pattern lifted from a stock library at the artwork stage. Ask each candidate how they have handled that process before, who they consulted, and what the engagement cost, because doing it badly is a reputational risk rather than a design one.

Nobody publishes a rate. How do I compare quotes fairly?

Put every studio on one scope sheet before anyone quotes. List the primary logo and lockups, the colour and type system, a stated number of applications, a guidelines document, and how many revision rounds are included. Then ask for a figure against that list. A single project number with no deliverables behind it cannot be compared, and it usually shrinks once the studio gets busy.

Choosing a Graphic Design Agency in Auckland

Decide what you are buying before you read a proposal. An identity project and an artwork retainer are different purchases, and these twenty-two agencies are not equally good at both. Write the answer down before the first proposal lands on your desk.

Weigh the evidence you can see. Thirteen name a client and nine publish nobody, so ask those nine for two references you can call instead of reading silence as a warning. A reference from a business your size beats a famous logo every time.

Put the handover in the contract. Source files, vector lockups, font licences in your own name and a written guidelines document belong on the deliverables list, because an identity you cannot edit is one you will pay to rebuild. Ask for the handover pack before the final invoice is issued, not after.

Then use the consultation properly: ask how the system carries into ad creative, what it means for your website, and which numbers get reported afterwards. Get each of those commitments in writing while you still have leverage.

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Founder & CEO

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