Stockholm Google Ads Agencies: 2026 Review of Local Firms

Twenty-five external Stockholm Google Ads agencies compared on verified addresses, campaign scope and named clients, with Web Tonic listed first.

Written By
Cedric Pharand
Verified By
Zahra Sanati
Listicles
Google Ads & PPC
MAKE US A PREFERRED SOURCE
Read time:
5 min
Published:
September 4, 2026
Updated:
September 4, 2026

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Stockholm Google Ads Agencies: 2026 Review of Local Firms — Web Tonic blog thumbnail

How we vet every listicle

Every agency featured on Web Tonic passes our 84-point editorial review before a single listicle goes live. This is how we vet each pick:

Verified client outcomes: We require real case studies with measurable KPIs — revenue, ROAS, CPA, retention — tied to the exact category being ranked. No cherry-picked wins, no unverifiable numbers.

Independent reputation: We cross-check Clutch, Google, G2, and Trustpilot ratings, and screen for review-bombing or suspicious patterns. Only operators with a consistent, verifiable track record make the cut.

Beyond that, every listing goes through a quarterly re-audit. We check 84 criteria across 6 pillars to make sure it still holds up — here are some of the checks we run:

Case study recency
Entity age & registration
LinkedIn footprint
Portfolio authenticity
Client reference checks
Review authenticity
Ad account ban history
Editorial response time
Pricing transparency
Award verification

A Google Ads agency buys demand that already exists. The retainer holds three jobs: the account structure and the conversion tracking underneath it, the ads and landing pages being written and tested, and the bid and budget work that keeps spend on the queries producing enquiries.

Editorial photograph of a Stockholm Sodermalm office, pale wood floors and white walls in low Nordic daylight

Twenty-five Stockholm agencies cleared our check, judged on what their own sites publish about paid search. Twenty-four show a verified Stockholm street address, six name a verifiable client, and one publishes a starting rate.

How many Stockholm Google Ads agencies publish a street address?

Twenty-five external agencies cleared our evidence check and twenty-four publish a verified Stockholm street address. Six name a client we could confirm, one publishes a starting rate, and all twenty-five sell paid search from a dedicated page.

1. Web Tonic

Web Tonic Logo

About: Web Tonic runs Google Ads management beside paid social and reports both against enquiries inside one measurement layer, so spend is read next to revenue rather than next to clicks. Account build, creative testing and feed work are quoted as separate lines instead of one bundled percentage. The Google Ads account, the conversion tracking and every asset stay in the client's name from week one.

Key Services: Growth Marketing, Paid Social, PPC, Meta Ads, SEO, Google Ads, Snapchat Ads, Amazon Ads, Reddit Ads, TikTok Ads, TikTok Shop, GEO-AEO, Webflow Design, Shopify Design, WordPress Design, UGC, Social Media Management, Pay Per Click Management, Marketing Analytics, Analytics Implementation & CDPs, Performance Branding, Performance 360° Audit, Programmatic Ads, OOH Ads, HR Marketing

Industries Served: eCommerce, SaaS, B2B, Construction Professionals, Home Services, SMEs, Health Spa & Wellness, Retail, Legal & Judicial Services, Food & Beverages, Pets, Fitness, Family & Children, Finance & Insurance, Travel, Non-Profits & Organizations, Furniture & Decoration

Notable Clients: WorldRemit, Jack & Jones, Ardene, L’Oréal, Sendwave, Nestlé, Airbnb. Serve Fortune 500 companies and smaller fast-paced startups.

Locations: HQ in San Francisco with notable offices in New York, Chicago, Miami, Toronto, Montreal, Dubai, Singapore, Sydney and more. Offices on five continents.

Pricing: Starting at USD $3,000 per month. Flexible and scalable plans at any time according to your enterprise needs. Book a call to learn more.

Great For: Mid-market to enterprise-level businesses requiring ongoing, on-tap growth and performance marketing services.

Website: Web Tonic

2. Emax Media

Emax Media Logo

About: Emax Media is a performance marketing agency based in Stockholm, Sweden, that approaches marketing from an investment perspective. The firm specializes in SEO, SEM, and Paid Social media advertising to drive measurable growth.

Key Services: Google Ads, SEM, SEO, Paid Social

Industries Served: Multiple sectors

Notable Clients: No client publicly named on the firm's own site

Locations: Stockholm

Pricing: Quote-based

Great For: Local service businesses buying leads on search, E-commerce advertisers running Shopping and Performance Max, B2B advertisers with long sales cycles

Website: Emax Media

3. SEO Gruppen

SEO Gruppen Logo

About: SEO Gruppen is an international digital agency specializing in search engine optimization, web development, and search engine marketing. They provide tailored PPC management services alongside organic traffic solutions to improve online visibility and customer conversions.

Key Services: Search Engine Optimization (SEO), Websites & Web Development, PPC / Search Engine Marketing

Industries Served: Multiple sectors

Notable Clients: No client publicly named on the firm's own site

Locations: Stockholm

Pricing: PPC from. SEK1.995 /Month

Great For: Local service businesses buying leads on search, E-commerce advertisers running Shopping and Performance Max, B2B advertisers with long sales cycles

Website: SEO Gruppen

4. Pixeltokig

Pixeltokig Logo

About: Pixeltokig is a digital agency based in Stockholm, Sweden, specializing in web development, SEO, and search advertising through platforms like Google Ads. Their team works closely with clients to build modern digital solutions and tailored marketing strategies that drive online growth and customer acquisition.

Key Services: Search Engine Marketing (SEM), Google Ads Management, Search Engine Optimization (SEO), Social Media Marketing, Web Design and Development, Lead Generation

Industries Served: Small and Medium-sized Businesses, E-commerce, B2B

Notable Clients: No client publicly named on the firm's own site

Locations: Stockholm

Pricing: Quote-based

Great For: Small and Medium-sized Businesses advertisers, E-commerce advertisers, B2B advertisers

Website: Pixeltokig

5. Raqs

Raqs Logo

About: Raqs is a digital agency based in Stockholm, Sweden, specializing in search engine optimization and Google Ads management. They help businesses achieve profitable and measurable advertising on Google by writing ad texts, setting budgets, and handling ongoing optimizations.

Key Services: Google Ads Management, Search Engine Optimization (SEO), Web Development

Industries Served: Multiple sectors

Notable Clients: No client publicly named on the firm's own site

Locations: Stockholm

Pricing: Quote-based

Great For: Local service businesses buying leads on search, E-commerce advertisers running Shopping and Performance Max, B2B advertisers with long sales cycles

Website: Raqs

6. Sitea

Sitea Logo

About: Sitea is a digital agency based in Stockholm specializing in Google Ads management, search engine optimization, and custom website development. They act as a certified Google Partner focused on delivering results-oriented SEM and digital marketing strategies to help businesses grow online.

Key Services: Google Ads Management, SEO, Web Design, Digital Marketing, Conversion Rate Optimization (CRO)

Industries Served: Multiple sectors

Notable Clients: No client publicly named on the firm's own site

Locations: Stockholm

Pricing: Quote-based

Great For: Local service businesses buying leads on search, E-commerce advertisers running Shopping and Performance Max, B2B advertisers with long sales cycles

Website: Sitea

7. Leads Sverige AB

Leads Sverige AB Logo

About: Leads Sverige AB is a digital marketing and SEO agency based in Stockholm. They help companies increase online visibility, drive traffic, and generate leads through search engine optimization and marketing methods.

Key Services: SEO, SEM, Content Marketing

Industries Served: Multiple sectors

Notable Clients: No client publicly named on the firm's own site

Locations: Stockholm

Pricing: Quote-based

Great For: Local service businesses buying leads on search, E-commerce advertisers running Shopping and Performance Max, B2B advertisers with long sales cycles

Website: Leads Sverige AB

8. Maia Marketing AB

Maia Marketing AB Logo

About: Maia Marketing AB is a digital growth agency based in Stockholm that drives growth through data-driven digital marketing. They offer expert capabilities spanning SEO, SEM, social media marketing, and web development to help businesses scale their digital presence.

Key Services: SEM, SEO, Digital Analysis, Social Media Marketing, Programmatic Advertising, Marketing Automation, Web Development

Industries Served: Multiple sectors

Notable Clients: Fora, Philips, Kinto

Locations: Stockholm

Pricing: Quote-based

Great For: Local service businesses buying leads on search, E-commerce advertisers running Shopping and Performance Max, B2B advertisers with long sales cycles

Website: Maia Marketing AB

9. Frankly Media

Frankly Media Logo

About: Frankly Media is a results-driven digital agency with offices in Stockholm and Gothenburg, staffed by search, digital marketing and web development specialists. It offers full-service paid media including Google Ads, paid social and programmatic display.

Key Services: Sökmotoroptimering, Google Ads, Bing Ads, Programmatisk Display Annonsering, Meta Ads, LinkedIn Ads, Pinterest Ads, YouTube Ads, TikTok Ads, Webbutveckling, Konverteringsoptimering, Webbanalys

Industries Served: Multiple sectors

Notable Clients: No client publicly named on the firm's own site

Locations: Stockholm

Pricing: Quote-based

Great For: Local service businesses buying leads on search, E-commerce advertisers running Shopping and Performance Max, B2B advertisers with long sales cycles

Website: Frankly Media

10. Happy Digital

Happy Digital Logo

About: Happy Digital is a digital marketing agency based in Stockholm offering specialized services including Google Ads, search engine optimization, and social media strategy. They focus on improving conversion rates, managing advertising budgets, and providing ongoing account optimization and monthly reporting for clients.

Key Services: Google Ads, SEO, Social Media

Industries Served: Multiple sectors

Notable Clients: No client publicly named on the firm's own site

Locations: Stockholm

Pricing: Quote-based

Great For: Local service businesses buying leads on search, E-commerce advertisers running Shopping and Performance Max, B2B advertisers with long sales cycles

Website: Happy Digital

11. Digital Dominance AB

Digital Dominance AB Logo

About: Digital Dominance is an award-winning digital marketing agency based in Stockholm and Malmö that provides search engine marketing (SEM) via Google and other search engines, SEO, and social media advertising. They focus on data-driven, full-stack marketing strategies designed to boost online sales and leads for businesses.

Key Services: Search engine marketing (SEM), Search Engine Optimization (SEO), Social media, AI Marketing Services

Industries Served: Multiple sectors

Notable Clients: No client publicly named on the firm's own site

Locations: Stockholm

Pricing: Quote-based

Great For: Local service businesses buying leads on search, E-commerce advertisers running Shopping and Performance Max, B2B advertisers with long sales cycles

Website: Digital Dominance AB

12. Hasan Fransson

Hasan Fransson Logo

About: Hasan Fransson operates as an SEO consultant and digital marketing specialist based in Stockholm. His professional practice includes managing Google Ads campaigns, search engine optimization, and building optimized websites.

Key Services: Google Ads, SEO, Web Development

Industries Served: Multiple sectors

Notable Clients: No client publicly named on the firm's own site

Locations: Stockholm

Pricing: Quote-based

Great For: Local service businesses buying leads on search, E-commerce advertisers running Shopping and Performance Max, B2B advertisers with long sales cycles

Website: Hasan Fransson

13. SearchX

SearchX Logo

About: SearchX is a digital marketing and SEO agency founded in Charleston, South Carolina, specializing in customized SEO strategies, technical fixes, and white-hat link-building. The agency focuses on driving measurable organic growth, lead generation, and visibility for small businesses across various industries.

Key Services: SEO optimization, On-page SEO, Technical SEO, Link-building, Local SEO

Industries Served: Medical facilities, Law firms, Hospitality, Health and fitness, Real estate

Notable Clients: No client publicly named on the firm's own site

Locations: Charleston

Pricing: Quote-based

Great For: Medical facilities advertisers, Law firms advertisers, Hospitality advertisers

Website: SearchX

14. SearchIntent

SearchIntent Logo

About: SearchIntent is a digital marketing agency based in Stockholm specializing in performance marketing, SEO, and SEM (Google Ads). Their team combines business insights with digital channel optimization to support client growth and digital presence.

Key Services: Google Ads / SEM, SEO, Social Media Marketing (SoMe), Digital Marketing

Industries Served: Multiple sectors

Notable Clients: No client publicly named on the firm's own site

Locations: Stockholm

Pricing: Quote-based

Great For: Local service businesses buying leads on search, E-commerce advertisers running Shopping and Performance Max, B2B advertisers with long sales cycles

Website: SearchIntent

15. Adsight

Adsight Logo

About: Adsight is a digital agency based in Stockholm offering solutions in search engine marketing, Google advertising, and digital visibility. Their services focus on helping businesses connect with their target audience through strategic digital marketing and campaign optimization.

Key Services: Google Ads, SEM, SEO, Social Media Advertising, Digital Marketing

Industries Served: Multiple sectors

Notable Clients: No client publicly named on the firm's own site

Locations: Stockholm

Pricing: Quote-based

Great For: Local service businesses buying leads on search, E-commerce advertisers running Shopping and Performance Max, B2B advertisers with long sales cycles

Website: Adsight

16. Beast Productions

Beast Productions Logo

About: Beast Productions is a digital marketing and full-service creative agency based in Stockholm. Their official site states that they help businesses grow through comprehensive digital strategies, custom web design, SEO, and targeted Google Ads campaigns.

Key Services: Google Ads, SEO, Social Media Marketing, Web Design, Content Creation, Photography, Videography, Branding

Industries Served: Multiple sectors

Notable Clients: ICA Supermarket

Locations: Stockholm

Pricing: Quote-based

Great For: Local service businesses buying leads on search, E-commerce advertisers running Shopping and Performance Max, B2B advertisers with long sales cycles

Website: Beast Productions

17. Mediase

Mediase Logo

About: Mediase is a digital marketing agency based in Stockholm that specializes in driving customer inquiries through search engine optimization, web design, and paid advertising management like Google Ads. They provide full conversion tracking, customized campaign structuring, and ongoing optimization services for businesses across Sweden.

Key Services: Google Ads Management, Meta Ads, Search Engine Optimization (SEO), Web Design, Web Hosting & Maintenance, Photography & Video

Industries Served: Multiple sectors

Notable Clients: No client publicly named on the firm's own site

Locations: Stockholm

Pricing: Quote-based

Great For: Local service businesses buying leads on search, E-commerce advertisers running Shopping and Performance Max, B2B advertisers with long sales cycles

Website: Mediase

18. Bonzer AB

Bonzer AB Logo

About: Bonzer is a specialist search engine optimization and AI visibility agency with offices in Copenhagen, Stockholm, and Oslo. They focus on driving organic growth for brands through technical SEO, content creation, link building, and visibility optimization for AI search platforms.

Key Services: SEO, Technical SEO, Content Strategy, Link Building, AI Search Optimization

Industries Served: Multiple sectors

Notable Clients: No client publicly named on the firm's own site

Locations: Stockholm

Pricing: Quote-based

Great For: Local service businesses buying leads on search, E-commerce advertisers running Shopping and Performance Max, B2B advertisers with long sales cycles

Website: Bonzer AB

19. 56K digital

56K digital Logo

About: 56K digital is a technical marketing agency based in Stockholm working with tailor-made and data-driven strategies across digital marketing, analytics, technology, and strategy. The agency fields a senior team focused on performance-driven channels like paid search and social, tracking, and conversion optimization rather than volume-driven scale.

Key Services: Paid Search, Paid Social, Organic Search, Tracking, Analytics & Insights, Conversion Rate Optimization (CRO)

Industries Served: Multiple sectors

Notable Clients: No client publicly named on the firm's own site

Locations: Stockholm

Pricing: Quote-based

Great For: Local service businesses buying leads on search, E-commerce advertisers running Shopping and Performance Max, B2B advertisers with long sales cycles

Website: 56K digital

20. iO

iO Logo

About: iO is a leading European digital agency offering a broad spectrum of services, including search engine marketing, Google Ads management, and custom marketing campaigns. Operating across multiple international campuses, the agency combines strategy, creation, and marketing to build robust digital solutions, including maintaining a local office presence in Stockholm.

Key Services: Google Ads, SEO/SEA, Content Marketing, Email Marketing, Social Media Marketing, Brand, Business & Experience Design, Digital Platforms, Cloud Data & Integration, Marketing Programs & Campaigns

Industries Served: Aviation, Entertainment & Leisure, Automotive

Notable Clients: Audi, Brussels Airport

Locations: Herentals

Pricing: Quote-based

Great For: Aviation advertisers, Entertainment & Leisure advertisers, Automotive advertisers

Website: iO

21. Noor Digital

Noor Digital Logo

About: Noor Digital is an engaged digital agency based in Stockholm, Sweden, offering expertise in organic search, paid search, and paid social. They combine technology, data, and digital marketing strategies to help brands improve their online visibility.

Key Services: Organic Search, Paid Search, Paid Social, SEO, GEO

Industries Served: Multiple sectors

Notable Clients: No client publicly named on the firm's own site

Locations: Stockholm

Pricing: Quote-based

Great For: Local service businesses buying leads on search, E-commerce advertisers running Shopping and Performance Max, B2B advertisers with long sales cycles

Website: Noor Digital

22. Klingit

Klingit Logo

About: Klingit is a creative tech company headquartered in Stockholm that provides human-led creative strategy alongside subscription-based design models. They specialize in scalable graphic design, motion graphics, branding, UI/UX, and web development.

Key Services: Graphic Design, Brand Identity & Visuals, UI/UX Design, Web Development, Motion Graphics, Content Production

Industries Served: Multiple sectors

Notable Clients: No client publicly named on the firm's own site

Locations: Stockholm

Pricing: Quote-based

Great For: Local service businesses buying leads on search, E-commerce advertisers running Shopping and Performance Max, B2B advertisers with long sales cycles

Website: Klingit

23. UP THERE, EVERYWHERE International AB

UP THERE, EVERYWHERE International AB Logo

About: UP THERE, EVERYWHERE is a global cloud-based branding, marketing, and digital agency founded in Stockholm, Sweden. The agency provides comprehensive digital marketing capabilities, including pay-per-click advertising, search engine advertising, and Google Ads management alongside broader creative and web services.

Key Services: Pay-Per-Click (PPC), Search Engine Advertising (SEA), Google Ads / Adwords, SEO, Digital Marketing, Branding & Communications, Website Design & E-commerce, Inbound & Content Marketing

Industries Served: Life Sciences, Technology, Sustainability, Healthcare

Notable Clients: No client publicly named on the firm's own site

Locations: Stockholm

Pricing: Quote-based

Great For: Life Sciences advertisers, Technology advertisers, Sustainability advertisers

Website: UP THERE, EVERYWHERE International AB

24. Perfect Fools

Perfect Fools Logo

About: Perfect Fools is a digital creative and hybrid media-advertising agency headquartered in Stockholm, Sweden. They integrate brand strategy, media planning, creative development, and technical production to execute campaigns.

Key Services: Brand strategy, Media planning, Creative development, Technical production, Media integration, Digital advertising

Industries Served: Media, Entertainment, Consumer Goods, Travel

Notable Clients: SVT, Apotek, Svenska Spel, Peak Performance

Locations: Stockholm

Pricing: Quote-based

Great For: Media advertisers, Entertainment advertisers, Consumer Goods advertisers

Website: Perfect Fools

25. Twigeo

Twigeo Logo

About: Twigeo is a full-service digital marketing agency with offices including Stockholm, New York, and Bulgaria, delivering campaign management across digital advertising platforms. They specialize in performance marketing with a strong focus on search, including Google Ads, Microsoft Ads, and paid social for digital businesses and apps.

Key Services: Google Ads Management, Search Advertising, Paid Social, Growth Marketing, Creative Design, Marketing Analytics

Industries Served: Apps, Digital Subscriptions, Technology

Notable Clients: Duolingo

Locations: Stockholm

Pricing: Quote-based

Great For: Apps advertisers, Digital Subscriptions advertisers, Technology advertisers

Website: Twigeo

26. Raw Digital

Raw Digital Logo

About: Raw Digital is a data-driven performance marketing and SEO agency with senior consultants based in Stockholm. They specialize in SEO, paid search marketing (SEM/PPC), paid social media, and digital analytics.

Key Services: SEO, Performance Marketing, SEM, Paid Social, Analytics & Tracking

Industries Served: Multiple sectors

Notable Clients: Valio, Junkyard, Haglöfs

Locations: Stockholm

Pricing: Quote-based

Great For: Local service businesses buying leads on search, E-commerce advertisers running Shopping and Performance Max, B2B advertisers with long sales cycles

Website: Raw Digital

Table of the Google Ads management figures cited on this Stockholm page: Average cost per click, all industries at $5.26 per WordStream 2025 Google Ads benchmarks; Average search conversion rate at 7.52% per WordStream 2025 Google Ads benchmarks; Cost per click, legal services at $8.58 per WordStream 2025 Google Ads benchmarks; Cost per click, home improvement and dentists at $7.85 per WordStream 2025 Google Ads benchmarks; agencies publishing a verified Stockholm address at 24 of 25; selling Google Ads management from a dedicated service page at 25 of 25; publishing a rate at 1 of 25; naming a client on their own site at 6 of 25, all counted by hand on this page

Quick Comparison Table

AgencyKey SpecialtyStarting PriceBest For
1. Web TonicFull-Service Performance MarketingUSD $3,000/moMid-market to Enterprise
2. Emax MediaGoogle AdsQuote-basedSmall and mid-sized advertisers
3. SEO GruppenSearch Engine Optimization (SEO)PPC from. SEK1.995 /MonthMid-market advertisers
4. PixeltokigSearch Engine Marketing (SEM)Quote-basedSmall and Medium-sized Businesses advertisers
5. RaqsGoogle Ads ManagementQuote-basedSmall and mid-sized advertisers
6. SiteaGoogle Ads ManagementQuote-basedMid-market advertisers
7. Leads Sverige ABSEOQuote-basedLocal and mid-market advertisers
8. Maia Marketing ABSEMQuote-basedSmall and mid-sized advertisers
9. Frankly MediaSökmotoroptimeringQuote-basedMid-market advertisers
10. Happy DigitalGoogle AdsQuote-basedLocal and mid-market advertisers
11. Digital Dominance ABSearch engine marketing (SEM)Quote-basedSmall and mid-sized advertisers
12. Hasan FranssonGoogle AdsQuote-basedMid-market advertisers
13. SearchXSEO optimizationQuote-basedMedical facilities advertisers
14. SearchIntentGoogle Ads / SEMQuote-basedSmall and mid-sized advertisers
15. AdsightGoogle AdsQuote-basedMid-market advertisers
16. Beast ProductionsGoogle AdsQuote-basedLocal and mid-market advertisers
17. MediaseGoogle Ads ManagementQuote-basedSmall and mid-sized advertisers
18. Bonzer ABSEOQuote-basedMid-market advertisers
19. 56K digitalPaid SearchQuote-basedLocal and mid-market advertisers
20. iOGoogle AdsQuote-basedAviation advertisers
21. Noor DigitalOrganic SearchQuote-basedMid-market advertisers
22. KlingitGraphic DesignQuote-basedLocal and mid-market advertisers
23. UP THERE, EVERYWHERE International ABPay-Per-Click (PPC)Quote-basedLife Sciences advertisers
24. Perfect FoolsBrand strategyQuote-basedMedia advertisers
25. TwigeoGoogle Ads ManagementQuote-basedApps advertisers
26. Raw DigitalSEOQuote-basedSmall and mid-sized advertisers
Scope map comparing 26 Stockholm Google Ads management entries including Web Tonic by what each covers and who it is built for: Web Tonic running technical repair, content, links and reporting as one growth programme; 21 firms selling paid search as the main line of the retainer including Emax Media, SEO Gruppen, Pixeltokig, Raqs, Sitea, Leads Sverige AB, Maia Marketing AB, Frankly Media, Happy Digital and others; and 4 firms selling paid search inside wider brand, web or full-service retainers including SearchX, Bonzer AB, Klingit, Perfect Fools
Disclosure checklist counted across the 25 external Stockholm Google Ads management agencies on this page: publishing a verified Stockholm address 24 of 25; working the Stockholm market from elsewhere 1 of 25 (Klingit from Stockholm); selling Google Ads management from a dedicated service page 25 of 25; naming a client 6 of 25; publishing a rate SEO Gruppen at PPC from. SEK1.995 /Month; and Web Tonic quoting fixes, content, links and reporting as separate lines

Frequently Asked Questions

Which agency does not publish a street address?

Klingit describes itself as Stockholm-based but publishes no street address we could verify on its own site. That is a disclosure gap rather than a disqualification, and plenty of good remote-first firms work the same way. It does mean you should ask which legal entity signs the contract, where the team physically works, and whether a quarterly review can happen in a room rather than only on a call.

Six of twenty-five name a client. Who are they?

Maia Marketing names Fora, Philips and Kinto, Perfect Fools names SVT, Apotek and Svenska Spel, Raw Digital names Valio, Junkyard and Haglofs, Twigeo names Duolingo, iO names Audi and Brussels Airport, and Beast Productions names ICA Supermarket. The remaining nineteen publish anonymised work. Ask them for two references in your own sector and a monthly report that covers a month where results dipped.

One agency publishes a rate. Is that useful?

SEO Gruppen publishes PPC from one thousand nine hundred and ninety-five Swedish kronor per month. Read it as an entry point for a very small account rather than a market rate. The useful comparison is a written specification priced by everyone: account build, tracking implementation, monthly ads and landing page variants, negative keyword maintenance and reporting, plus what the fee does when media spend grows.

Twenty-five firms is a long list. How do I cut it down?

Cut on structure, not on style. Decide whether your bottleneck is the account or the website, then shortlist only paid search specialists or only full-service firms accordingly. After that, cut on evidence: firms that will give you two contactable references and one complete monthly report survive, and firms that offer a deck instead do not. Three or four serious conversations beat twelve polite ones.

Does Swedish-language work need a Swedish team?

For most accounts here, yes. Ask whether keyword research started in Swedish or was translated from English afterwards, and who writes the ad copy. Translated keyword sets miss the compounds Swedes actually type, which shows up as thin impression share on the exact terms you wanted. Ask also how English-language campaigns for international customers are kept separate rather than blended into the same ad groups.

Choosing a Google Ads Agency in Stockholm

Start with the diagnosis, not the shortlist. An account problem, a landing page problem and an offer problem all read the same way in a cost-per-lead figure, and each one needs a different team on the other side of the table.

Then read what they publish. Twenty-four of these twenty-five firms show a Stockholm address and six name a client, so ask everyone else for two references you can telephone plus one full monthly report covering a bad month.

Settle money and ownership in the same conversation. Ask whether the fee is flat or a share of media spend, and confirm that the Google Ads account, the tracking and the creative sit in your own name from week one, written into the contract.

Use the first call to test fit. Ask how paid search connects to paid social, what their reporting proves about enquiries rather than clicks, how the account fits a wider growth plan, and how they would work with a Stockholm team.

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