Table of contents
How we vet every listicle
Every agency featured on Web Tonic passes our 84-point editorial review before a single listicle goes live. This is how we vet each pick:
Verified client outcomes: We require real case studies with measurable KPIs — revenue, ROAS, CPA, retention — tied to the exact category being ranked. No cherry-picked wins, no unverifiable numbers.
Independent reputation: We cross-check Clutch, Google, G2, and Trustpilot ratings, and screen for review-bombing or suspicious patterns. Only operators with a consistent, verifiable track record make the cut.
Beyond that, every listing goes through a quarterly re-audit. We check 84 criteria across 6 pillars to make sure it still holds up — here are some of the checks we run:
A Google Ads management agency runs the paid side of Google for a business: account and campaign structure, keyword and negative keyword work, bidding, Performance Max and Shopping feeds, ad copy and extensions, landing page alignment, and the conversion tracking that decides whether any of it worked.
Twenty-two agencies serving Melbourne cleared our evidence check, judged on what their own sites publish about paid search rather than about marketing in general. Eighteen are Melbourne companies, eleven name a client, and exactly one publishes a rate.
How many Melbourne Google Ads agencies are Melbourne companies?
Eighteen of the twenty-two external firms publish a Melbourne head office. Three answer the market from Adelaide and one from Sydney. Eleven of the twenty-two name a client on their own site, and one publishes a rate.
1. Web Tonic
About: Web Tonic runs Google Ads inside one growth programme, so the paid search account is judged on pipeline rather than on platform-reported conversions, and spend, leads and revenue are read in one reporting layer. Melbourne briefs regularly run national campaigns from a Victorian office, so we settle which states the search budget is bought for before the account is structured. A business that wants a cheap monthly button-pusher on top of an existing account will be better served by several of the firms below.
Key Services: Growth Marketing, Paid Social, PPC, Meta Ads, SEO, Google Ads, Snapchat Ads, Amazon Ads, Reddit Ads, TikTok Ads, TikTok Shop, GEO-AEO, Webflow Design, Shopify Design, WordPress Design, UGC, Social Media Management, Pay Per Click Management, Marketing Analytics, Analytics Implementation & CDPs, Performance Branding, Performance 360° Audit, Programmatic Ads, OOH Ads, HR Marketing
Industries Served: eCommerce, SaaS, B2B, Construction Professionals, Home Services, SMEs, Health Spa & Wellness, Retail, Legal & Judicial Services, Food & Beverages, Pets, Fitness, Family & Children, Finance & Insurance, Travel, Non-Profits & Organizations, Furniture & Decoration
Notable Clients: WorldRemit, Jack & Jones, Ardene, L’Oréal, Sendwave, Nestlé, Airbnb. Serve Fortune 500 companies and smaller fast-paced startups.
Locations: HQ in San Francisco with notable offices in New York, Chicago, Miami, Toronto, Montreal, Dubai, Singapore, Sydney and more. Offices on five continents.
Pricing: Starting at USD $3,000 per month. Flexible and scalable plans at any time according to your enterprise needs. Book a call to learn more.
Great For: Mid-market to enterprise-level businesses requiring ongoing, on-tap growth and performance marketing services.
Website: Web Tonic
2. First Page
About: First Page is a full-service digital marketing agency offering robust Google Ads campaign management alongside long-term search engine optimisation. Headquartered in Melbourne, Australia, they deploy certified specialists to handle bidding, ad copy, and conversion tracking for fast revenue growth.
Key Services: SEO, Google Ads, Social Media Marketing, Content Marketing, Conversion Rate Optimisation, Reputation Management
Industries Served: Not stated on the firm's own site
Notable Clients: Kytec, Compass, Cobild, Eroma, RayWhite
Locations: Melbourne
Pricing: Quote-based
Great For: Advertisers buying seo, Advertisers buying google ads, Advertisers buying social media marketing
Website: First Page
3. Digital Movement
About: Based in the heart of Melbourne, Digital Movement is a digital marketing agency that provides tailored online marketing solutions designed to generate leads and sales. They specialize in end-to-end digital services, including Google Ads management, SEO, social media marketing, and website development, while assigning a dedicated account manager to each client.
Key Services: Google Ads, SEO, Social Media Marketing, Website Development
Industries Served: Not stated on the firm's own site
Notable Clients: No client publicly named on the firm's own site
Locations: Melbourne
Pricing: Quote-based
Great For: Advertisers buying google ads, Advertisers buying seo, Advertisers buying social media marketing
Website: Digital Movement
4. Shopa Marketing
About: Shopa Marketing is a digital marketing agency based in Melbourne, Australia, helping SMEs grow through SEO, Social Media, Google Ads, and other services. They manage every aspect of Google Ads campaigns, including account setup, keyword strategy, ad creative, bidding, optimization, and reporting.
Key Services: Google Ads, SEO Services, Social Media Ads, Website Design, OOH Advertising, Graphic Design
Industries Served: Not stated on the firm's own site
Notable Clients: No client publicly named on the firm's own site
Locations: Melbourne
Pricing: Quote-based
Great For: Advertisers buying google ads, Advertisers buying seo services, Advertisers buying social media ads
Website: Shopa Marketing
5. Clearwater Agency
About: Clearwater Agency is a digital marketing and transformation agency headquartered in Cremorne, Melbourne. They specialize in delivering multi-channel performance campaigns spanning search advertising, paid social, SEO, and web development.
Key Services: Search Advertising, Google Ads, SEO, Social Media Advertising, Website Development, CRO, Google Shopping, Digital Strategy, Data & Analytics
Industries Served: Not stated on the firm's own site
Notable Clients: Fight MND, Wilson Parking, University of Melbourne
Locations: Melbourne
Pricing: Quote-based
Great For: Advertisers buying search advertising, Advertisers buying google ads, Advertisers buying seo
Website: Clearwater Agency
6. Melbourne Web Digital
About: Melbourne Web Digital is a growth-first digital agency based in Melbourne that specializes in Google Ads, paid search management, and conversion-focused web design. They help local businesses scale their online visibility and sales through data-driven campaigns and tailored digital strategies.
Key Services: Google Ads, Pay Per Click, Google Shopping, SEO, Web Design, Social Media Marketing, eCommerce Marketing
Industries Served: Healthcare, Hospitality, Real Estate, Retail, Sports Industry, Service Industry, Travel Industry
Notable Clients: Magic New Family Homes
Locations: Melbourne
Pricing: Quote-based
Great For: Healthcare advertisers, Hospitality advertisers, Real Estate advertisers
Website: Melbourne Web Digital
7. Reform Digital
About: Reform Digital is a performance digital marketing agency headquartered in Melbourne, Australia, with additional offices in Sydney and Brisbane. They specialize in conversion-focused strategies including PPC management, Google Ads, SEO, and social advertising. As a certified Google Partner, they build and optimize high-performing search ad campaigns designed to maximize client return on investment.
Key Services: Google Ads Management, PPC Management, SEO Agency, CRO Agency, Email Marketing, Social Advertising
Industries Served: E-commerce, Lead Generation
Notable Clients: Johnny Appleseed GPS
Locations: Melbourne
Pricing: Quote-based
Great For: E-commerce advertisers, Lead Generation advertisers
Website: Reform Digital
8. Impressive
About: Impressive is a performance-focused digital marketing agency headquartered in Melbourne, Australia, offering specialized Google Ads management across Search, Shopping, Display, YouTube, and Performance Max campaigns. Recognized as a Google Premier Partner, the firm focuses on delivering revenue-driven PPC strategies designed to lower CPAs and maximize return on ad spend.
Key Services: Google Ads Management, Google Search Ads, Google Shopping Ads, Google Display Ads, YouTube Ads, Performance Max, Remarketing and Retargeting, SEO, Social Media Marketing, Digital Strategy
Industries Served: Retail, Professional Services, Health, Ecommerce, Finance, SaaS
Notable Clients: No client publicly named on the firm's own site
Locations: Melbourne
Pricing: Quote-based
Great For: Retail advertisers, Professional Services advertisers, Health advertisers
Website: Impressive
9. eMarket Experts
About: eMarket Experts is a digital marketing and Google Partner agency headquartered in Melbourne, Australia. They provide result-driven pay-per-click (PPC) and Google Ads campaigns designed to target conversions and maximize return on investment.
Key Services: Google Ads Management, PPC Campaigns, Google Shopping, SEO, Web Design & Development, Social Media Marketing, Conversion Rate Optimisation (CRO)
Industries Served: Not stated on the firm's own site
Notable Clients: No client publicly named on the firm's own site
Locations: Melbourne
Pricing: Quote-based
Great For: Advertisers buying google ads management, Advertisers buying ppc campaigns, Advertisers buying google shopping
Website: eMarket Experts
10. SIXGUN
About: SIXGUN is a digital marketing and SEO agency headquartered in Richmond, Melbourne. They provide dedicated Google Ads management and paid search marketing services to help businesses scale visibility and leads.
Key Services: Search Engine Optimisation (SEO), Google Ads Management, Paid Search Marketing (PPC), Social Media Marketing, Conversion Rate Optimisation (CRO), Google Analytics, Content Writing Services
Industries Served: Not stated on the firm's own site
Notable Clients: No client publicly named on the firm's own site
Locations: Melbourne
Pricing: Quote-based
Great For: Advertisers buying search engine optimisation (seo), Advertisers buying google ads management, Advertisers buying paid search marketing (ppc)
Website: SIXGUN
11. Elephant In The Boardroom
About: Elephant In The Boardroom is a Melbourne-based digital agency providing custom web design, SEO, and paid media advertising solutions including Google Ads management. Their team orchestrates multi-channel paid media campaigns backed by AI-driven precision to help businesses scale and maximize ROI.
Key Services: Google Ads Management, Paid Search Services, Web Design & Development, SEO, Digital Marketing Strategy, Managed IT Services, Mobile App Development
Industries Served: Not stated on the firm's own site
Notable Clients: Inate Health, Mount Street Chiropractic Centre, Next Millennium Group
Locations: Melbourne
Pricing: Quote-based
Great For: Advertisers buying google ads management, Advertisers buying paid search services, Advertisers buying web design & development
Website: Elephant In The Boardroom
12. Digital Next
About: Digital Next is a Melbourne-based digital marketing agency specializing in Google Ads, SEO, and web development. They provide holistic paid search and campaign management solutions tailored to business growth and return on investment.
Key Services: Google Ads Management, SEO Services, Content Marketing, Web Development, Social Media Marketing, CRO
Industries Served: Not stated on the firm's own site
Notable Clients: Little Bloke Fitness, LEDified, Kin8, Esi Lifestyle, Move on Removals, Thermofilm Australia, Ozmattress, Outstanding Branding
Locations: Melbourne
Pricing: Quote-based
Great For: Advertisers buying google ads management, Advertisers buying seo services, Advertisers buying content marketing
Website: Digital Next
13. Search Marketing Group
About: Search Marketing Group is a results-driven digital marketing agency with an office located in South Melbourne, Victoria. They specialize in digital marketing challenges including SEO, web design, Google Ads, and Facebook Ads management. Their stated mission focuses on helping businesses rank higher, get found by target audiences, and maximize return on investment.
Key Services: Google Ads, SEO, Web Design, Facebook Ads, Retargeting, Digital Marketing Strategy
Industries Served: Not stated on the firm's own site
Notable Clients: No client publicly named on the firm's own site
Locations: Melbourne
Pricing: Quote-based
Great For: Advertisers buying google ads, Advertisers buying seo, Advertisers buying web design
Website: Search Marketing Group
14. SearchMax
About: SearchMax is a multidisciplinary Melbourne-based digital marketing agency and Google Premier Partner specializing in paid search, paid social, and data-driven growth campaigns. They provide bespoke Google Ads management services covering keyword research, competitor analysis, ad copy creation, and landing page optimization to help scale businesses.
Key Services: Google Ads Management, Google Search Ads, Google Shopping Ads, YouTube Ads, Display Advertising, Search Engine Optimisation (SEO), Social Media Campaign / Paid Social, Conversion Rate Optimisation, Web Design & Development, Digital Strategy
Industries Served: Retail, Healthcare, Real Estate, Education, Energy/Solar
Notable Clients: Searoad Ferries, Massey Ferguson, Grove Medical, Mumilk, Jim's Energy, Zenitas Healthcare, Beechworth Honey, Melbourne City Institute of Education (MCIE)
Locations: Melbourne
Pricing: $1,900
Great For: Retail advertisers, Healthcare advertisers, Real Estate advertisers
Website: SearchMax
15. EVRY
About: EVRY is a global team of paid media, creative, web, and growth specialists helping businesses scale through performance marketing, Google Ads, and SEO. They maintain an office presence in Melbourne, Australia, alongside locations on the Sunshine Coast and in Dubai.
Key Services: Google Ads Management, Paid Media, PPC, SEO, Social Media Marketing, CRO, Email Marketing
Industries Served: Not stated on the firm's own site
Notable Clients: Sacred Body, St Argo, Coastal Landscape Supplies, Keyline Realty
Locations: Melbourne
Pricing: Quote-based
Great For: Advertisers buying google ads management, Advertisers buying paid media, Advertisers buying ppc
Website: EVRY
16. Aston Digital
About: Aston Digital is a specialist digital marketing agency founded in Melbourne in 2012 that assists public, private, and government organizations with their digital presence. They offer a suite of services including Google Ads, marketing strategy, SEO, content creation, and web design.
Key Services: Google Ads, Digital Marketing Strategy, Search Engine Optimisation (SEO), Social Media Marketing, Social Media Management, Social Media Advertising, Content Creation, Web Design and Development, Email Marketing
Industries Served: Not stated on the firm's own site
Notable Clients: No client publicly named on the firm's own site
Locations: Melbourne
Pricing: Quote-based
Great For: Advertisers buying google ads, Advertisers buying digital marketing strategy, Advertisers buying search engine optimisation (seo)
Website: Aston Digital
17. Emote Digital
About: Emote Digital is a Melbourne-based digital agency specializing in custom websites, eCommerce development, and high-performance digital marketing. As a recognized Google Ads Partner, they manage search, display, shopping, and video advertising campaigns to drive commercial growth.
Key Services: Google Ads Management, Digital Marketing, Websites & eCommerce, Digital Transformation, SEO
Industries Served: eCommerce, B2B, B2C, Fitness, Food & Beverage
Notable Clients: NC Fitness, Bakers Delight
Locations: Melbourne
Pricing: Quote-based
Great For: eCommerce advertisers, B2B advertisers, B2C advertisers
Website: Emote Digital
18. Rock Agency
About: Rock Agency is a digital and communications agency based in Cremorne, Melbourne, offering full-service capabilities across creative, website development, and digital marketing. Their expertise spans targeted paid search campaigns including Google Ads management, SEO, social media strategy, and custom website design.
Key Services: Google Ads, Paid Advertising, SEO, Content Marketing & Social Media, Digital Strategy, Website Development, UX/UI Design, Brand Creation
Industries Served: Professional Services, Health & Wellbeing, Government, Food & Restaurants, Retail, Travel, Sports & Recreation, Building & Construction, Entertainment & Events, Technology & SaaS
Notable Clients: MachShip, One Haven, Hamish & Andy, KĀYA, Energy Power Systems, Anglicare Southern Queensland, Bulla, Swann Security, Best Practice Software, Eddie Betts, Cobs Popcorn
Locations: Melbourne
Pricing: Quote-based
Great For: Professional Services advertisers, Health & Wellbeing advertisers, Government advertisers
Website: Rock Agency
19. Grownomics
About: Grownomics is a Melbourne-based digital marketing agency specializing in growth solutions exclusively for small businesses. Their core offerings include SEO, social media marketing, paid ads like Google Ads, and marketing automation.
Key Services: Google Ads, SEO, Social Media Marketing, Email Marketing, Web Development, Automation
Industries Served: Small Business, Hospitality, NDIS Providers, Allied Health, Trades
Notable Clients: No client publicly named on the firm's own site
Locations: Melbourne
Pricing: Quote-based
Great For: Small Business advertisers, Hospitality advertisers, NDIS Providers advertisers
Website: Grownomics
20. Loudachris Digital Marketing
About: Loudachris Digital Marketing is an Australian digital agency specializing in Google Ads management, SEO, and conversion-focused web design. Headquartered in Adelaide with service coverage nationally, the agency focuses on hands-on execution and transparent, month-to-month campaign management.
Key Services: Google Ads Management, Search Engine Optimisation (SEO), Website Design and Development
Industries Served: Trades, Professional Services, Health and Allied Health, Home Improvement, NDIS Providers, Ecommerce
Notable Clients: Delidoor, SUHO, Adam Plumbing & Gas, OnCall Emergency Plumbers, Right Now Plumbing Adelaide, G Life Watches, Office Moves Group, Rapid Container Solutions, Bausele, Fine Automotive Detailing
Locations: Adelaide
Pricing: Quote-based
Great For: Trades advertisers, Professional Services advertisers, Health and Allied Health advertisers
Website: Loudachris Digital Marketing
21. Marketing Sweet
About: Marketing Sweet is a digital marketing agency providing Google Ads (AdWords) management and SEO services. While they target clients across multiple Australian cities including Melbourne, their head office is located on Melbourne Street in North Adelaide, South Australia.
Key Services: Google Ads Management, PPC, SEO, Web Design, Graphic Design
Industries Served: Not stated on the firm's own site
Notable Clients: No client publicly named on the firm's own site
Locations: Adelaide
Pricing: Quote-based
Great For: Advertisers buying google ads management, Advertisers buying ppc, Advertisers buying seo
Website: Marketing Sweet
22. Online Marketing For Doctors
About: Online Marketing For Doctors is a digital marketing agency that builds patient generation frameworks exclusively for medical and healthcare providers. Their offerings span search engine optimisation, content creation, and targeted Google advertising campaigns designed to secure appointments.
Key Services: SEO, Content Marketing, Google Advertising, Web Design, Reputation Management
Industries Served: Healthcare, Medical Practices, Dental Clinics, Aesthetic Clinics, Specialists
Notable Clients: No client publicly named on the firm's own site
Locations: Sydney
Pricing: Quote-based
Great For: Healthcare advertisers, Medical Practices advertisers, Dental Clinics advertisers
Website: Online Marketing For Doctors
23. Creative Serum
About: Creative Serum is a digital marketing company based in North Adelaide offering strategy, web design, content, SEO, and design solutions. Operating as part of The Online Director, the team delivers consultative, ROI-focused digital strategies and Google Ads management for growing businesses.
Key Services: Digital Marketing, Web Design, SEO, Graphic Design, Content Solutions, Google Ads Management
Industries Served: Not stated on the firm's own site
Notable Clients: No client publicly named on the firm's own site
Locations: Adelaide
Pricing: Quote-based
Great For: Advertisers buying digital marketing, Advertisers buying web design, Advertisers buying seo
Website: Creative Serum
Quick Comparison Table
| Agency | Key Specialty | Starting Price | Best For |
|---|---|---|---|
| 1. Web Tonic | Full-Service Performance Marketing | USD $3,000/mo | Mid-market to Enterprise |
| 2. First Page | SEO | Quote-based | Small and mid-sized advertisers |
| 3. Digital Movement | Google Ads | Quote-based | Small and mid-sized advertisers |
| 4. Shopa Marketing | Google Ads | Quote-based | Small and mid-sized advertisers |
| 5. Clearwater Agency | Search Advertising | Quote-based | Small and mid-sized advertisers |
| 6. Melbourne Web Digital | Google Ads | Quote-based | Healthcare advertisers |
| 7. Reform Digital | Google Ads Management | Quote-based | E-commerce advertisers |
| 8. Impressive | Google Ads Management | Quote-based | Retail advertisers |
| 9. eMarket Experts | Google Ads Management | Quote-based | Small and mid-sized advertisers |
| 10. SIXGUN | Search Engine Optimisation (SEO) | Quote-based | Small and mid-sized advertisers |
| 11. Elephant In The Boardroom | Google Ads Management | Quote-based | Small and mid-sized advertisers |
| 12. Digital Next | Google Ads Management | Quote-based | Small and mid-sized advertisers |
| 13. Search Marketing Group | Google Ads | Quote-based | Small and mid-sized advertisers |
| 14. SearchMax | Google Ads Management | $1,900 | Retail advertisers |
| 15. EVRY | Google Ads Management | Quote-based | Small and mid-sized advertisers |
| 16. Aston Digital | Google Ads | Quote-based | Small and mid-sized advertisers |
| 17. Emote Digital | Google Ads Management | Quote-based | eCommerce advertisers |
| 18. Rock Agency | Google Ads | Quote-based | Professional Services advertisers |
| 19. Grownomics | Google Ads | Quote-based | Small Business advertisers |
| 20. Loudachris Digital Marketing | Google Ads Management | Quote-based | Trades advertisers |
| 21. Marketing Sweet | Google Ads Management | Quote-based | Small and mid-sized advertisers |
| 22. Online Marketing For Doctors | SEO | Quote-based | Healthcare advertisers |
| 23. Creative Serum | Digital Marketing | Quote-based | Small and mid-sized advertisers |
Frequently Asked Questions
Four of the twenty-two are not Melbourne firms. Where are they?
Loudachris Digital Marketing, Marketing Sweet and Creative Serum answer the market from Adelaide, and Online Marketing For Doctors from Sydney. Australian agencies sell nationally as a matter of course, so an interstate head office is normal rather than disqualifying. It does change the questions: who builds and watches your campaigns, which time zone they work in, and whether anyone will ever sit in a room with you.
Eleven of twenty-two name a client. Whose rosters are worth reading?
First Page names Kytec, Cobild and Ray White, Clearwater Agency names Fight MND, Wilson Parking and the University of Melbourne, Melbourne Web Digital names Magic New Family Homes and Reform Digital names Johnny Appleseed GPS. Elephant In The Boardroom, Digital Next, SearchMax, EVRY, Emote Digital, Rock Agency and Loudachris also publish accounts. Eleven firms name nobody, so ask those for two references at your spend.
One firm publishes a price. Is that the market rate?
SearchMax publishes management from $1,900 a month and it is the only rate on this page, so treat it as a reference point rather than a benchmark. The useful question is what sits inside it: is media buying billed separately, how many hours of account work does it buy, does landing page work sit inside or outside, and does the fee move when monthly spend doubles.
What does a click cost in the Australian auction?
WordStream's 2025 Google Ads benchmarks put the average cost per click across all industries at $5.26 and the average search conversion rate at 7.52%. The same benchmarks range from $8.58 a click in legal services down to $2.05 in restaurants. Those numbers are global and in dollars rather than an Australian rate card, so use them as a shape. Ask each Melbourne firm to forecast your own keywords on live auction data and to state the impression share the budget buys.
What should a Melbourne Google Ads contract settle?
Ownership, measurement and exit, all in writing. The ads account and Google tag belong under your own customer ID with the agency added as a manager. Agree what counts as a conversion, how calls and form fills are deduplicated, and how platform figures reconcile with your CRM. Then fix the notice period and a complete export of campaigns, feeds and search term history.
Choosing a Google Ads Agency in Melbourne
Eighteen of twenty-two external firms publish a Melbourne head office. Three answer the city from Adelaide and one from Sydney, which is ordinary in a national market, so ask who builds the campaigns and who you actually speak to each week.
Eleven of twenty-two name a client. Ray White, the University of Melbourne, Wilson Parking and Fight MND appear on these sites, which tells you about typical account size rather than media quality, and leaves eleven firms resting on references you request.
Only one firm publishes a rate. SearchMax prints management from $1,900 a month; every other quote is scope-based, so normalise management, creative, tracking and reporting before you compare monthly totals.
Judge the account on pipeline. The same benchmarks range from $8.58 a click in legal services and $7.85 in home improvement down to $2.05 in restaurants, so a quote built on a national average will understate the media most accounts need. If you would rather have the paid search work, the growth programme around it and the reporting answering to one number, read our latest analysis or see how we work in Melbourne.
