Table of contents
How we vet every listicle
Every agency featured on Web Tonic passes our 84-point editorial review before a single listicle goes live. This is how we vet each pick:
Verified client outcomes: We require real case studies with measurable KPIs — revenue, ROAS, CPA, retention — tied to the exact category being ranked. No cherry-picked wins, no unverifiable numbers.
Independent reputation: We cross-check Clutch, Google, G2, and Trustpilot ratings, and screen for review-bombing or suspicious patterns. Only operators with a consistent, verifiable track record make the cut.
Beyond that, every listing goes through a quarterly re-audit. We check 84 criteria across 6 pillars to make sure it still holds up — here are some of the checks we run:
A Google Ads agency buys demand that already exists rather than creating it. The retainer covers three jobs: building account structure and conversion tracking, writing and testing ads and landing pages, and steering bids and budgets toward the queries that actually produce enquiries.
Twenty-two Madrid agencies cleared our check, judged on what their own sites publish about paid search rather than marketing in general. Twenty show a Madrid address, three name a verifiable client, and none publishes a rate.
Which Madrid Google Ads agencies survive a close look?
Twenty-two external agencies cleared our evidence check and twenty publish a Madrid address. Three name a client we could verify on their own site, none publishes a rate, and all of them sell paid search from a dedicated service page.
1. Web Tonic
About: Web Tonic runs Google Ads management beside paid social and reports both against enquiries inside one measurement layer, so spend is read next to revenue rather than next to clicks. Account build, creative testing and feed work are quoted as separate lines instead of one bundled percentage. The Google Ads account, the conversion tracking and every asset stay in the client's name from week one.
Key Services: Growth Marketing, Paid Social, PPC, Meta Ads, SEO, Google Ads, Snapchat Ads, Amazon Ads, Reddit Ads, TikTok Ads, TikTok Shop, GEO-AEO, Webflow Design, Shopify Design, WordPress Design, UGC, Social Media Management, Pay Per Click Management, Marketing Analytics, Analytics Implementation & CDPs, Performance Branding, Performance 360° Audit, Programmatic Ads, OOH Ads, HR Marketing
Industries Served: eCommerce, SaaS, B2B, Construction Professionals, Home Services, SMEs, Health Spa & Wellness, Retail, Legal & Judicial Services, Food & Beverages, Pets, Fitness, Family & Children, Finance & Insurance, Travel, Non-Profits & Organizations, Furniture & Decoration
Notable Clients: WorldRemit, Jack & Jones, Ardene, L’Oréal, Sendwave, Nestlé, Airbnb. Serve Fortune 500 companies and smaller fast-paced startups.
Locations: HQ in San Francisco with notable offices in New York, Chicago, Miami, Toronto, Montreal, Dubai, Singapore, Sydney and more. Offices on five continents.
Pricing: Starting at USD $3,000 per month. Flexible and scalable plans at any time according to your enterprise needs. Book a call to learn more.
Great For: Mid-market to enterprise-level businesses requiring ongoing, on-tap growth and performance marketing services.
Website: Web Tonic
2. Impacto SEOmarketing
About: Impacto SEOmarketing is a digital marketing and SEO agency headquartered in Madrid, Spain, providing comprehensive online visibility strategies. They hold Google Partner status and explicitly offer professional Google Ads management services spanning search, display, remarketing, and shopping campaigns.
Key Services: Google Ads Management, SEO, SEM, Local SEO, Link Building, Web Development, Content Marketing
Industries Served: Not publicly stated
Notable Clients: No client publicly named on the firm's own site
Locations: Madrid
Pricing: Quote-based
Great For: Not publicly stated advertisers
Website: Impacto SEOmarketing
3. NeoAttack
About: NeoAttack is a digital marketing and Google Ads agency based in Madrid with over 12 years of experience. They provide specialized PPC, search advertising, and performance marketing services aimed at maximizing ROI and business growth.
Key Services: Google Ads Management, PPC Advertising, SEO, Web Design and Development, Social Media Marketing, Branding, Growth Marketing
Industries Served: Not publicly stated
Notable Clients: No client publicly named on the firm's own site
Locations: Madrid
Pricing: Quote-based
Great For: Not publicly stated advertisers
Website: NeoAttack
4. Talentum Digital
About: Talentum Digital is a digital marketing agency headquartered in Madrid, Spain, with additional offices in Alicante and Valencia. They offer services ranging from SEO and SEM campaigns to social media advertising and web design.
Key Services: Campañas SEM, Posicionamiento SEO, Social Media ADS, Diseño web, Diseño Ecommerce, Email marketing
Industries Served: Not publicly stated
Notable Clients: No client publicly named on the firm's own site
Locations: Madrid
Pricing: Quote-based
Great For: Not publicly stated advertisers
Website: Talentum Digital
5. Eskimoz
About: Eskimoz es una agencia internacional de marketing digital con una oficina establecida en Madrid que ofrece servicios de adquisición de búsqueda global, incluyendo SEO, SEA y optimización basada en datos. Su enfoque combina consultoría estratégica y rendimiento para maximizar el crecimiento comercial de sus clientes.
Key Services: SEO, Google Ads / SEA, Social Ads, CRO, Data & Analytics, Content Marketing
Industries Served: E-commerce, SaaS, Tourism, Healthcare, Luxury
Notable Clients: ISPROX, PwC, Sandro
Locations: Madrid
Pricing: Quote-based
Great For: E-commerce advertisers, SaaS advertisers, Tourism advertisers
Website: Eskimoz
6. Online Zebra
About: Online Zebra is a digital marketing agency headquartered in Madrid, Spain, specializing in search engine optimization, paid search advertising like Google Ads, and social media campaigns. They provide customized online growth strategies to enhance client visibility and lead generation.
Key Services: Google Ads management, SEO, PPC, Social Ads, Amazon marketing
Industries Served: Not publicly stated
Notable Clients: No client publicly named on the firm's own site
Locations: Madrid
Pricing: Quote-based
Great For: Not publicly stated advertisers
Website: Online Zebra
7. MarketiNet
About: MarketiNet is a 360-degree digital marketing agency and consultancy founded in 2003 with headquarters in Madrid, Spain. As a Google Premier Partner, the agency specializes in driving qualified web traffic and executing performance marketing strategies, including Google Ads management, SEO, and social ads.
Key Services: Google Ads / SEM, SEO, Social Ads, Inbound Marketing, Marketing Automation, Web Design and Development, Email Marketing
Industries Served: IT Sector, Ecommerce, Food, Health, Education, Real Estate
Notable Clients: No client publicly named on the firm's own site
Locations: Madrid
Pricing: Quote-based
Great For: IT Sector advertisers, Ecommerce advertisers, Food advertisers
Website: MarketiNet
8. Agenciaseo
About: Agenciaseo.eu is a digital marketing and SEO agency with an office located in Madrid on Calle Santa Engracia. They specialize in tailored strategies encompassing SEO, PPC campaigns including Google Ads, web analytics, and conversion optimization.
Key Services: SEO, PPC Campaigns, Google Ads, Web Analytics, ASO, Content Marketing, Local SEO
Industries Served: Not publicly stated
Notable Clients: No client publicly named on the firm's own site
Locations: Madrid
Pricing: Quote-based
Great For: Not publicly stated advertisers
Website: Agenciaseo
9. Dos Setenta
About: Dos Setenta is a digital marketing and development agency located in Madrid that provides comprehensive online advertising, SEO, web development, and social media services. They operate as a 360-degree digital marketing agency integrating strategies to help clients maximize results.
Key Services: Google Ads / Paid Media, SEO Positioning, Web Development, Ecommerce Agency, Social Media, UX/UI Design, Audiovisuals, AI Experts
Industries Served: Not publicly stated
Notable Clients: No client publicly named on the firm's own site
Locations: Madrid
Pricing: Quote-based
Great For: Not publicly stated advertisers
Website: Dos Setenta
10. AGENCIA SEO SHARK
About: Agencia SEO Madrid (agenciaseomadrid.tech) offers digital marketing services including Google Ads management, SEO, and web design. Operating with a remote team structure across Spain, they design and optimize performance-focused campaigns to maximize short-term ROI.
Key Services: Google Ads, Diseño Web, Posicionamiento SEO, Mantenimiento Web, Community Manager, Diseño Gráfico
Industries Served: Not publicly stated
Notable Clients: No client publicly named on the firm's own site
Locations: Madrid
Pricing: Quote-based
Great For: Not publicly stated advertisers
Website: AGENCIA SEO SHARK
11. Agencia Seo Madrid - VenderPorInternet
About: VenderPorInternet is a digital marketing agency based in Madrid specializing in online sales growth, search engine optimization, and paid advertising campaigns. They focus on delivering revenue-driven strategies, combining Google Ads management with web performance and conversion optimization.
Key Services: Google Ads (SEM), SEO, Social Media, Web Analytics, Conversion Rate Optimization (CRO), Inbound Marketing
Industries Served: Not publicly stated
Notable Clients: No client publicly named on the firm's own site
Locations: Madrid
Pricing: Quote-based
Great For: Not publicly stated advertisers
Website: Agencia Seo Madrid - VenderPorInternet
12. Comodoro Marketing
About: Comodoro Marketing is a digital agency based in Madrid with offices in Madrid and Barcelona, specializing in comprehensive digital marketing strategies, SEO, branding, and web development. They provide targeted advertising management services including Google Ads and social media ads to optimize conversion and online visibility.
Key Services: Google Ads Management, SEO, Web Design and Development, Branding, Social Media Advertising, Digital Marketing Strategy
Industries Served: Not publicly stated
Notable Clients: No client publicly named on the firm's own site
Locations: Madrid
Pricing: Quote-based
Great For: Not publicly stated advertisers
Website: Comodoro Marketing
13. Ecoeureka
About: Ecoeureka is a digital marketing agency based in Madrid that specializes in creating tailored online strategies for businesses. Their core offerings include digital advertising and Google Ads management alongside SEO, web design, and social media management.
Key Services: Google Ads y SEM, Posicionamiento SEO/GEO, Diseño web, Gestión de redes sociales, Vídeo Marketing, Seguridad Web, IA generativa
Industries Served: Not publicly stated
Notable Clients: No client publicly named on the firm's own site
Locations: Madrid
Pricing: Quote-based
Great For: Not publicly stated advertisers
Website: Ecoeureka
14. ómibu
About: ómibu is a digital marketing agency offering comprehensive services including Google Ads management, SEO, social media, and web design. Their official site highlights dedicated paid media strategies focused on performance, conversions, and real-time tracking.
Key Services: Google Ads, Meta Ads, SEO, Email Marketing, Social Media, Branding, Web Design
Industries Served: Not publicly stated
Notable Clients: No client publicly named on the firm's own site
Locations: Granada
Pricing: Quote-based
Great For: Not publicly stated advertisers
Website: ómibu
15. ProfesionalNet
About: ProfesionalNet is a digital marketing and SEO agency headquartered in Madrid, Spain. They offer comprehensive Google Ads campaign creation and continuous management alongside modern visibility solutions like GEO and localized search.
Key Services: Google Ads, SEO, SEO Local, GEO / Generative Engine Optimization, Diseño Web, Social Media
Industries Served: Not publicly stated
Notable Clients: No client publicly named on the firm's own site
Locations: Madrid
Pricing: Quote-based
Great For: Not publicly stated advertisers
Website: ProfesionalNet
16. Vórtice
About: Vórtice is a digital marketing and advertising agency headquartered in Madrid that manages performance-driven paid campaigns across platforms like Google Ads, Meta Ads, and LinkedIn Ads. They focus on data-backed strategies, conversion optimization, and integrated growth systems including SEO and web development.
Key Services: Google Ads, Meta Ads, LinkedIn Ads, SEO, Web Design, Branding, Social Media Management, Strategic Consulting
Industries Served: Not publicly stated
Notable Clients: No client publicly named on the firm's own site
Locations: Madrid
Pricing: Quote-based
Great For: Not publicly stated advertisers
Website: Vórtice
17. Seo Consulting
About: Seo Consulting is a digital marketing agency headquartered in Madrid that specializes in SEO, Google Ads management, and web development. Their team offers custom strategies focused on campaign profitability, conversion optimization, and web analytics.
Key Services: SEO, Google Ads / SEM / PPC, Web Design and Development, Web Analytics, Content Marketing, Social Media
Industries Served: Not publicly stated
Notable Clients: No client publicly named on the firm's own site
Locations: Madrid
Pricing: Quote-based
Great For: Not publicly stated advertisers
Website: Seo Consulting
18. AGENCIA SEO MADRID
About: Agencia SEO Madrid provides professional digital marketing solutions encompassing search engine optimization, web design, and digital advertising campaigns. Their platform offers tailored strategies targeted at enhancing online business visibility and e-commerce growth.
Key Services: Posicionamiento Web SEO, Campaña SEM Google, Growth Hacker Marketing, Diseño Web WordPress, Diseño Web a Medida, Email Marketing, Social Media, Diseño Gráfico y Editorial, Servicio Hosting SEO, Diseño Landing Page, Fotografía eCommerce
Industries Served: Not publicly stated
Notable Clients: No client publicly named on the firm's own site
Locations: Madrid
Pricing: Quote-based
Great For: Not publicly stated advertisers
Website: AGENCIA SEO MADRID
19. Liten Lemon
About: Liten Lemon is a digital marketing agency located in Madrid that specializes in paid advertising campaigns, local positioning, and social media management. They work with brands and restaurants to elevate online presence through performance-driven strategies and content.
Key Services: Google Ads management, Paid Media, SEO, Social Media, Google Maps marketing, CRO
Industries Served: Restaurants, Local brands, Hospitality, Retail, Entertainment, High-ticket firms
Notable Clients: No client publicly named on the firm's own site
Locations: Madrid
Pricing: Quote-based
Great For: Restaurants advertisers, Local brands advertisers, Hospitality advertisers
Website: Liten Lemon
20. Digitalvar
About: Digitalvar is a digital marketing agency offering services such as paid advertising (including Google Ads and Meta Ads), SEO, and web development. While they maintain an office presence in Madrid, their legal headquarters are registered in Asturias, Spain.
Key Services: SEO organic, Paid advertising, Social media, Branding & design, Web design, Email marketing, Analytics & CRO, AI & agents
Industries Served: Not publicly stated
Notable Clients: Atlas Bikes, Petricor, Foglia
Locations: Asturias
Pricing: Quote-based
Great For: Not publicly stated advertisers
Website: Digitalvar
21. Creativia Marketing Digital
About: Creativia is a digital marketing and boutique agency with offices in Madrid and Toledo, combining strategic creativity and performance-driven campaigns. They specialize in branding, web design, SEO, social media, and digital advertising services like Google Ads.
Key Services: Google Ads / SEM, Branding and Design, Web Design and Development, Social Media Management, SEO, Corporate Events
Industries Served: Legal, Agri-food, Healthcare, Education, Foundations and Associations
Notable Clients: Clínica Ruber, Casa de Alba
Locations: Madrid
Pricing: Quote-based
Great For: Legal advertisers, Agri-food advertisers, Healthcare advertisers
Website: Creativia Marketing Digital
22. KreativeWork
About: KreativeWork is a creative digital agency based in Madrid that offers a 360 approach to digital marketing and advertising. Their core services listed on site include Google Ads, SEO, social media management, and web design.
Key Services: Google Ads, Social Ads, SEO, Diseño web, Redes Sociales, Diseño Gráfico, Email Marketing, Comunicación en medios, Desarrollo de Apps
Industries Served: Not publicly stated
Notable Clients: No client publicly named on the firm's own site
Locations: Madrid
Pricing: Quote-based
Great For: Not publicly stated advertisers
Website: KreativeWork
23. VideoGaga
About: VideoGaga S.L. is a digital marketing and e-learning company headquartered in Madrid, Spain. They provide services spanning digital marketing, web design, video marketing, and Facebook & Google Ads.
Key Services: Go-to-Market Strategy, Conversion Rate Optimization (CRO), Copywriting, Facebook & Google Ads, Email Marketing, SEO, Web Design, Video Marketing
Industries Served: Not publicly stated
Notable Clients: No client publicly named on the firm's own site
Locations: Madrid
Pricing: Quote-based
Great For: Not publicly stated advertisers
Website: VideoGaga
Quick Comparison Table
| Agency | Key Specialty | Starting Price | Best For |
|---|---|---|---|
| 1. Web Tonic | Full-Service Performance Marketing | USD $3,000/mo | Mid-market to Enterprise |
| 2. Impacto SEOmarketing | Google Ads Management | Quote-based | Water Damage Restoration advertisers |
| 3. NeoAttack | Google Ads Management | Quote-based | Water Damage Restoration advertisers |
| 4. Talentum Digital | Campañas SEM | Quote-based | Water Damage Restoration advertisers |
| 5. Eskimoz | SEO | Quote-based | E-commerce advertisers |
| 6. Online Zebra | Google Ads management | Quote-based | Water Damage Restoration advertisers |
| 7. MarketiNet | Google Ads / SEM | Quote-based | IT Sector advertisers |
| 8. Agenciaseo | SEO | Quote-based | Water Damage Restoration advertisers |
| 9. Dos Setenta | Google Ads / Paid Media | Quote-based | Water Damage Restoration advertisers |
| 10. AGENCIA SEO SHARK | Google Ads | Quote-based | Water Damage Restoration advertisers |
| 11. Agencia Seo Madrid - VenderPorInternet | Google Ads (SEM) | Quote-based | Water Damage Restoration advertisers |
| 12. Comodoro Marketing | Google Ads Management | Quote-based | Water Damage Restoration advertisers |
| 13. Ecoeureka | Google Ads y SEM | Quote-based | Water Damage Restoration advertisers |
| 14. ómibu | Google Ads | Quote-based | Water Damage Restoration advertisers |
| 15. ProfesionalNet | Google Ads | Quote-based | Water Damage Restoration advertisers |
| 16. Vórtice | Google Ads | Quote-based | Water Damage Restoration advertisers |
| 17. Seo Consulting | SEO | Quote-based | Water Damage Restoration advertisers |
| 18. AGENCIA SEO MADRID | Posicionamiento Web SEO | Quote-based | Water Damage Restoration advertisers |
| 19. Liten Lemon | Google Ads management | Quote-based | Restaurants advertisers |
| 20. Digitalvar | SEO organic | Quote-based | Water Damage Restoration advertisers |
| 21. Creativia Marketing Digital | Google Ads / SEM | Quote-based | Legal advertisers |
| 22. KreativeWork | Google Ads | Quote-based | Water Damage Restoration advertisers |
| 23. VideoGaga | Go-to-Market Strategy | Quote-based | Water Damage Restoration advertisers |
Frequently Asked Questions
Two of the twenty-two are based outside Madrid. Which ones?
ómibu publishes a Granada address and Digitalvar works from Asturias, both serving Madrid accounts remotely. That is common in Spain and not a mark against either firm, but it changes the practical arrangements. Ask where the person managing your account sits day to day, whether quarterly reviews happen in Madrid or on video, and who covers the account during August when much of Spain is on holiday.
Three of twenty-two name a client. How do I verify the others?
Eskimoz names ISPROX, PwC and Sandro, Creativia names Clínica Ruber and Casa de Alba, and Digitalvar names Atlas Bikes, Petricor and Foglia. The remaining nineteen publish anonymised work or nothing. Ask each for two contactable references in your sector, one client they lost and why, and one full monthly report rather than a highlights deck built from the best fortnight of the year.
None publishes a rate. What is a fair way to compare them?
Write the specification yourself so the quotes describe identical work: campaigns built, conversion tracking implemented and tested, ad and landing page variants shipped each month, search term and negative keyword maintenance, and reporting cadence. Then ask for a euro figure against that list and how it changes as spend grows. Also ask what happens in month seven, when the easy account fixes are already done.
Should the ad copy be in Spanish, and does regional wording matter?
Write in Spanish for Spanish buyers, and have a native speaker do it. Peninsular Spanish differs from Latin American Spanish in vocabulary that appears directly in search queries, so a copywriter working from the wrong variant will bid on phrases your buyers never type. Ask who writes the ads, whether the same person writes the landing pages, and to see two live ad groups they produced themselves.
How much of the fee should go on landing pages?
More than most agencies suggest. In a mature auction, the account is usually the smaller lever and the page is the larger one, yet retainers are almost always priced around campaign management alone. Ask explicitly how many landing page variants are included per month, who builds them, and whether testing is run properly with enough traffic to reach a decision rather than stopped on a hunch.
Choosing a Google Ads Agency in Madrid
Work out the diagnosis before the shortlist. A broken account, a weak landing page and a weak offer produce the same bad cost per lead, and only one of the three is fixed by better campaign management.
Then read the evidence. Twenty of these twenty-two publish a Madrid address and just three name a client, so ask the rest for two references you can telephone plus one unedited monthly report covering several consecutive months, including at least one period where the numbers moved the wrong way.
Get the commercials straight. Establish whether the fee is flat or a percentage of media, ask how many landing page variants are included, and confirm that the account, the tracking and the creative stay in your own name.
Use the first call to test fit. Ask how paid search connects to paid social, what their reporting proves about enquiries, how the work supports a wider growth plan, and how they would collaborate with a Madrid team.
