Table of contents
How we vet every listicle
Every agency featured on Web Tonic passes our 84-point editorial review before a single listicle goes live. This is how we vet each pick:
Verified client outcomes: We require real case studies with measurable KPIs — revenue, ROAS, CPA, retention — tied to the exact category being ranked. No cherry-picked wins, no unverifiable numbers.
Independent reputation: We cross-check Clutch, Google, G2, and Trustpilot ratings, and screen for review-bombing or suspicious patterns. Only operators with a consistent, verifiable track record make the cut.
Beyond that, every listing goes through a quarterly re-audit. We check 84 criteria across 6 pillars to make sure it still holds up — here are some of the checks we run:
An email marketing agency takes on the database rather than the newsletter: consent capture, segmentation, welcome and abandoned-cart automation, campaign copy and design, deliverability work on the sending domain, and reporting that ties the programme back to revenue.
Seventeen agencies cleared our evidence check for Melbourne, judged on published proof only. Fifteen are based in the city, two work from Adelaide and Sydney, six credit named clients on their own sites, and not one of the seventeen publishes a price.
Are all Melbourne email marketing agencies based in Melbourne?
Fifteen of the seventeen external agencies here are Melbourne-based. Loudachris Digital Marketing works from Adelaide and Online Marketing For Doctors from Sydney, both of which sell into the city. Six agencies name clients publicly and none publishes a rate.
1. Web Tonic
About: Web Tonic builds the email programme from the same brief as the media that fills the list, so segmentation, the automated flows and the paid search and paid social feeding them are specified together. Melbourne briefs frequently arrive from retail and ecommerce teams with a large but tired database, so we start with deliverability and measurement rather than a new template set. A brand that needs a monthly campaign calendar and nothing more will be well served below.
Key Services: Growth Marketing, Paid Social, PPC, Meta Ads, SEO, Google Ads, Snapchat Ads, Amazon Ads, Reddit Ads, TikTok Ads, TikTok Shop, GEO-AEO, Webflow Design, Shopify Design, WordPress Design, UGC, Social Media Management, Pay Per Click Management, Marketing Analytics, Analytics Implementation & CDPs, Performance Branding, Performance 360° Audit, Programmatic Ads, OOH Ads, HR Marketing
Industries Served: eCommerce, SaaS, B2B, Construction Professionals, Home Services, SMEs, Health Spa & Wellness, Retail, Legal & Judicial Services, Food & Beverages, Pets, Fitness, Family & Children, Finance & Insurance, Travel, Non-Profits & Organizations, Furniture & Decoration
Notable Clients: WorldRemit, Jack & Jones, Ardene, L’Oréal, Sendwave, Nestlé, Airbnb. Serve Fortune 500 companies and smaller fast-paced startups.
Locations: HQ in San Francisco with notable offices in New York, Chicago, Miami, Toronto, Montreal, Dubai, Singapore, Sydney and more. Offices on five continents.
Pricing: Starting at USD $3,000 per month. Flexible and scalable plans at any time according to your enterprise needs. Book a call to learn more.
Great For: Mid-market to enterprise-level businesses requiring ongoing, on-tap growth and performance marketing services.
Website: Web Tonic
2. Online Marketing For Doctors
About: Online Marketing For Doctors is a specialised digital marketing agency that helps medical and healthcare practices grow their patient base through a tailored 7-step marketing framework. The agency maintains a global presence with multiple international offices while keeping its primary headquarters in Sydney, Australia.
Key Services: Search Engine Optimisation (SEO), Content Marketing, Google Advertising, Web Design, Social Media Marketing, Reputation Management
Industries Served: Healthcare, Medical Practices, Doctors, Aesthetic Clinics
Notable Clients:
Locations: Sydney
Pricing: Quote-based
Great For: Healthcare advertisers, Medical Practices advertisers, Doctors advertisers
Website: Online Marketing For Doctors
3. First Page
About: First Page is a full-service digital marketing agency headquartered in Melbourne, Australia. They provide comprehensive multi-channel digital strategies, including tailored email marketing and automated campaign solutions.
Key Services: SEO, Google Ads, Paid Social, CRO, Email Marketing, Sales Funnels
Industries Served: Not stated on the firm's own site
Notable Clients:
Locations: Melbourne
Pricing: Quote-based
Great For: Advertisers buying seo, Advertisers buying google ads, Advertisers buying paid social
Website: First Page
4. Elephant In The Boardroom
About: Elephant In The Boardroom is a Melbourne-based digital agency offering performance marketing, web design, and advertising services. Their specialized email marketing solutions cover targeted campaign management, automated customer journeys, template design, and platform optimization using tools like Mailchimp and MailerLite.
Key Services: Email Marketing, Web Design, Web Development, Digital Marketing, SEO, Advertising, Social Media Marketing, Mobile App Development
Industries Served: Not stated on the firm's own site
Notable Clients:
Locations: Melbourne
Pricing: Quote-based
Great For: Advertisers buying email marketing, Advertisers buying web design, Advertisers buying web development
Website: Elephant In The Boardroom
5. EVRY
About: EVRY is a global digital marketing and PPC agency that operates across time zones, maintaining an office location in Melbourne, Victoria. Their official service offerings explicitly list email marketing solutions alongside performance marketing, paid media, and social media strategies.
Key Services: Email Marketing, Privy Email Marketing, Paid Media, Social Media Marketing, PPC - Pay Per Click, UGC Marketing, Website Restructure
Industries Served: Not stated on the firm's own site
Notable Clients: St Argo, Coastal Landscape Supplies
Locations: Melbourne
Pricing: Quote-based
Great For: Advertisers buying email marketing, Advertisers buying privy email marketing, Advertisers buying paid media
Website: EVRY
6. Impressive
About: Impressive is a performance-driven digital marketing agency headquartered in Melbourne, Australia, with additional offices internationally. They provide targeted email marketing solutions focusing on audience segmentation, automated workflows, and data-backed campaigns to drive customer conversions.
Key Services: Email Marketing, SEO, PPC, Social Media Marketing, CRM Strategies
Industries Served: eCommerce, Retail, B2B
Notable Clients: Acer, Luxo Living, The Memo, Mattel Australia, Sydney Tools, Scanlan Theodore, Traild, Podium
Locations: Melbourne
Pricing: Quote-based
Great For: eCommerce advertisers, Retail advertisers, B2B advertisers
Website: Impressive
7. Reform Digital
About: Reform Digital is an award-winning digital marketing agency headquartered in Melbourne, Australia, with additional offices in Sydney, Brisbane, and Queenstown. They provide comprehensive digital growth strategies including custom email marketing campaigns, flows, audience segmentation, and deliverability optimization across platforms like Klaviyo, Mailchimp, and ActiveCampaign.
Key Services: Email Marketing, SEO, PPC Advertising, Social Media Marketing, Content Marketing, Conversion Rate Optimisation (CRO)
Industries Served: Not stated on the firm's own site
Notable Clients: PUMA, JB Hi-Fi, Polaroid
Locations: Melbourne
Pricing: Quote-based
Great For: Advertisers buying email marketing, Advertisers buying seo, Advertisers buying ppc advertising
Website: Reform Digital
8. Aston Digital
About: Aston Digital is a specialist digital marketing agency founded in Melbourne, Australia in 2012. They offer a suite of digital marketing services, including website development, content creation, and SEO.
Key Services: Search Engine Optimisation (SEO), Website Development, Content Creation
Industries Served: Not stated on the firm's own site
Notable Clients:
Locations: Melbourne
Pricing: Quote-based
Great For: Advertisers buying search engine optimisation (seo), Advertisers buying website development, Advertisers buying content creation
Website: Aston Digital
9. Emote Digital
About: Emote Digital is a Melbourne-based full-service digital agency operating since 2001 that specializes in custom websites, eCommerce solutions, and high-performance digital marketing. Their email marketing offerings cover platform setup, custom email design, template coding, automation projects, database management, and ongoing monthly campaigns.
Key Services: Email Marketing, Digital Marketing, Search Engine Optimisation, Search Advertising, Social Advertising, Social Media Management, Content Writing, Conversion Rate Optimisation, Websites & eCommerce, Digital Strategy
Industries Served: eCommerce, Retail, B2B, B2C, Manufacturing, Healthcare
Notable Clients: Regent Caravans, Sentry Medical, Salt&Pepper
Locations: Melbourne
Pricing: Quote-based
Great For: eCommerce advertisers, Retail advertisers, B2B advertisers
Website: Emote Digital
10. Grownomics
About: Grownomics is a Melbourne-based digital marketing agency providing email marketing, SEO, and social media services tailored for small businesses. They specialize in automated email campaigns, subscriber segmentation, and mobile-friendly messaging to help build customer relationships.
Key Services: Email Marketing, SEO, Social Media Marketing, Paid Ads, Content Marketing, Web Design
Industries Served: Small Business, Hospitality, NDIS, Allied Health, Trades
Notable Clients:
Locations: Melbourne
Pricing: Quote-based
Great For: Small Business advertisers, Hospitality advertisers, NDIS advertisers
Website: Grownomics
11. Shopa Marketing
About: Shopa Marketing is a digital marketing agency based in Melbourne, Australia, helping SMEs grow through integrated strategies across multiple channels. They focus on combining services like SEO, social media, paid ads, web design, and outdoor advertising under a single coordinated approach.
Key Services: Done-For-You Marketing, OOH Advertising, SEO Services, Social Media, Website Design, Google Ads, Graphic Design
Industries Served: Not stated on the firm's own site
Notable Clients:
Locations: Melbourne
Pricing: Quote-based
Great For: Advertisers buying done-for-you marketing, Advertisers buying ooh advertising, Advertisers buying seo services
Website: Shopa Marketing
12. Digital Dynamo
About: Digital Dynamo is a Melbourne-based digital agency offering comprehensive web development and digital marketing solutions. Their services include email marketing and automation designed to convert leads into loyal customers through personalized campaigns.
Key Services: Email Marketing & Automation, Search Engine Optimization (SEO), Social Media Marketing, Custom Web Design & Development, PPC & Paid Advertising, 360° Digital Marketing Strategy
Industries Served: Not stated on the firm's own site
Notable Clients:
Locations: Melbourne
Pricing: Quote-based
Great For: Advertisers buying email marketing & automation, Advertisers buying search engine optimization (seo), Advertisers buying social media marketing
Website: Digital Dynamo
13. Melbourne Web Digital
About: Melbourne Web Digital is a Melbourne-based digital marketing agency offering a comprehensive suite of online services including email marketing, SEO, and web design. Their approach combines analytical data-driven strategies with creative multi-channel campaigns to boost local business engagement and conversions.
Key Services: Digital Strategy, SEO, Web Design, Web Development, E-commerce Development, PPC, Social Media Marketing, Email Marketing
Industries Served: E-commerce, Retail, Education, Small-to-Medium Businesses
Notable Clients:
Locations: Melbourne
Pricing: Quote-based
Great For: E-commerce advertisers, Retail advertisers, Education advertisers
Website: Melbourne Web Digital
14. Loudachris Digital Marketing
About: Loudachris Digital Marketing is a digital marketing agency headquartered in Adelaide, South Australia, that services clients across Australia including Melbourne. The agency specializes in Google Ads management, search engine optimisation (SEO), and conversion-focused website design and development.
Key Services: Search Engine Optimisation (SEO), Google Ads Management, Website Design and Development
Industries Served: Trades and local businesses, Professional services, Medical and allied health, Hospitality, Beauty and wellness, Ecommerce
Notable Clients:
Locations: Adelaide
Pricing: Quote-based
Great For: Trades and local businesses advertisers, Professional services advertisers, Medical and allied health advertisers
Website: Loudachris Digital Marketing
15. SIXGUN
About: SIXGUN is an award-winning Melbourne-based SEO and digital marketing agency founded in 2017. Their performance media and digital specialists provide comprehensive campaigns spanning search engine optimization, paid advertising, and email marketing. They focus on data-driven strategies and sustainable long-term growth for businesses ranging from startups to enterprises.
Key Services: SEO, PPC, Social Media Marketing, Email Marketing, Conversion Rate Optimisation, Content Marketing
Industries Served: Not stated on the firm's own site
Notable Clients:
Locations: Melbourne
Pricing: Quote-based
Great For: Advertisers buying seo, Advertisers buying ppc, Advertisers buying social media marketing
Website: SIXGUN
16. Clearwater Agency
About: Clearwater Agency is an outcome-based digital marketing agency headquartered in Melbourne, Victoria. They provide comprehensive multichannel digital services, explicitly including email marketing alongside SEO, paid media, and web development.
Key Services: Email Marketing, SEO, Social Media, PPC / SEM, Website Development, CRO, Content Marketing, Digital Strategy
Industries Served: Not stated on the firm's own site
Notable Clients: Wilson Parking, FightMND, Old El Paso
Locations: Melbourne
Pricing: Quote-based
Great For: Advertisers buying email marketing, Advertisers buying seo, Advertisers buying social media
Website: Clearwater Agency
17. Rock Agency
About: Rock Agency is an award-winning, B Corp certified digital agency based in Cremorne, Melbourne. They specialize in transforming email channels into performance engines through strategic funnel-first planning, custom template design, and behaviour-based automation using CRM platforms like HubSpot and Mailchimp.
Key Services: Email Marketing, Digital Strategy, Web Design, SEO, Social Media Marketing, Branding, Software Development
Industries Served: Not stated on the firm's own site
Notable Clients: MachShip
Locations: Melbourne
Pricing: Quote-based
Great For: Advertisers buying email marketing, Advertisers buying digital strategy, Advertisers buying web design
Website: Rock Agency
18. Melbourne Social Co
About: Melbourne Social Co is a boutique digital marketing and social media agency based in Melbourne, Victoria. They provide comprehensive services including social media strategy, paid advertising, content creation, and guidance on incorporating email marketing into a wider digital strategy.
Key Services: Social Media Management, Social Media Strategy, Social Media Advertising, Influencer Campaigns, Content Creation, Email Marketing
Industries Served: Not stated on the firm's own site
Notable Clients:
Locations: Melbourne, Victoria, Australia
Pricing: Quote-based
Great For: Advertisers buying social media management, Advertisers buying social media strategy, Advertisers buying social media advertising
Website: Melbourne Social Co
Quick Comparison Table
| Agency | Key Specialty | Starting Price | Best For |
|---|---|---|---|
| 1. Web Tonic | Full-Service Performance Marketing | USD $3,000/mo | Mid-market to Enterprise |
| 2. Online Marketing For Doctors | Search Engine Optimisation (SEO) | Quote-based | Healthcare advertisers |
| 3. First Page | SEO | Quote-based | Small and mid-sized advertisers |
| 4. Elephant In The Boardroom | Email Marketing | Quote-based | Small and mid-sized advertisers |
| 5. EVRY | Email Marketing | Quote-based | Small and mid-sized advertisers |
| 6. Impressive | Email Marketing | Quote-based | eCommerce advertisers |
| 7. Reform Digital | Email Marketing | Quote-based | Small and mid-sized advertisers |
| 8. Aston Digital | Search Engine Optimisation (SEO) | Quote-based | Small and mid-sized advertisers |
| 9. Emote Digital | Email Marketing | Quote-based | eCommerce advertisers |
| 10. Grownomics | Email Marketing | Quote-based | Small Business advertisers |
| 11. Shopa Marketing | Done-For-You Marketing | Quote-based | Small and mid-sized advertisers |
| 12. Digital Dynamo | Email Marketing & Automation | Quote-based | Small and mid-sized advertisers |
| 13. Melbourne Web Digital | Digital Strategy | Quote-based | E-commerce advertisers |
| 14. Loudachris Digital Marketing | Search Engine Optimisation (SEO) | Quote-based | Trades and local businesses advertisers |
| 15. SIXGUN | SEO | Quote-based | Small and mid-sized advertisers |
| 16. Clearwater Agency | Email Marketing | Quote-based | Small and mid-sized advertisers |
| 17. Rock Agency | Email Marketing | Quote-based | Small and mid-sized advertisers |
| 18. Melbourne Social Co | Social Media Management | Quote-based | Small and mid-sized advertisers |
Frequently Asked Questions
Which agencies on this list are not actually in Melbourne?
Two of the seventeen. Loudachris Digital Marketing works from Adelaide and Online Marketing For Doctors is a Sydney firm, and both sell into Melbourne rather than operating from it. Neither fact disqualifies them for email, which is remote work, but it changes who attends a quarterly review in person. Ask both where the account manager sits and how approvals run across the time difference.
Which Melbourne agencies name real clients?
Six of the seventeen, and several lists are substantial. Impressive credits Acer, Mattel Australia and Scanlan Theodore, Reform Digital credits PUMA, JB Hi-Fi and Polaroid, Clearwater Agency credits Wilson Parking and Old El Paso, Emote Digital credits Sentry Medical, EVRY credits St Argo, and Rock Agency credits MachShip. That is verifiable retail and ecommerce work you can check before you brief anyone.
What does a Melbourne email retainer cost?
None of the seventeen publishes a number, so brief them identically and ask for three: a monthly retainer, a per-campaign build cost, and the cost of setting up the core automated flows. The third line is where budgets go, because welcome, cart and win-back sequences are built once and then maintained, and pricing them inside a monthly fee hides how much you are paying for setup.
Is email worth the effort for a retail brand?
It is the channel that keeps working when media spend stops. Litmus puts average return at thirty-six dollars per dollar spent, and the Mordor Intelligence estimate has the global email marketing market growing from 12.84 billion dollars in 2025 to 13.72 billion in 2026. Ask any agency to model revenue per recipient on your actual database rather than quoting either figure at you.
What should I check every month?
Opens, clicks, complaints and revenue per recipient. Mailchimp's cross-industry benchmarks sit at 35.63 percent opens and 2.62 percent clicks, and mailbox providers throttle senders above a 0.3 percent complaint rate, which is the line that ends programmes quietly. Revenue per recipient is the honest one, because it falls when a list is being sent to harder rather than segmented better.
Choosing an Email Marketing Agency in Melbourne
Two of the seventeen are not Melbourne firms. Loudachris works from Adelaide and Online Marketing For Doctors from Sydney, which is workable for a remote channel provided you know who attends the quarterly review.
Six agencies name clients. Impressive, Reform Digital, Clearwater Agency, Emote Digital, EVRY and Rock Agency publish accounts you can verify, so ask the other eleven for two references each in your own category.
Nobody publishes a rate. Insist on a retainer, a per-campaign cost and a flow-build cost as three separate lines rather than one project number that hides the setup bill.
Keep the sending platform, the domain records and the list in your own name, and settle export rights in the contract rather than at the end of it. Judge the first quarter on revenue per recipient and on complaint rate, not on the volume of campaigns shipped. If you want email, the growth programme and the ad accounts on one report, read our latest analysis or see how we work in Melbourne.
