Table of contents
How we vet every listicle
Every agency featured on Web Tonic passes our 84-point editorial review before a single listicle goes live. This is how we vet each pick:
Verified client outcomes: We require real case studies with measurable KPIs — revenue, ROAS, CPA, retention — tied to the exact category being ranked. No cherry-picked wins, no unverifiable numbers.
Independent reputation: We cross-check Clutch, Google, G2, and Trustpilot ratings, and screen for review-bombing or suspicious patterns. Only operators with a consistent, verifiable track record make the cut.
Beyond that, every listing goes through a quarterly re-audit. We check 84 criteria across 6 pillars to make sure it still holds up — here are some of the checks we run:
An email marketing agency owns the messages a company sends to people who already gave it an address: the welcome, abandoned basket and win-back automations, the newsletter and promotional calendar, the list segmentation and consent record behind them, the templates and copy, and the deliverability and revenue reporting that decides whether any of it earned its place in the inbox.
Twelve agencies serving Madrid cleared our evidence check, judged on what their own sites publish about email and automation work rather than on a service list. Nine are Madrid companies, two name a client, and none publishes a rate.
How many Madrid email marketing agencies are actually headquartered in Madrid?
Nine of the twelve external firms publish a Madrid head office. Ómibu answers this market from Granada, Analíticamente from Zaragoza and Digitalvar from Asturias. Two firms name a client, and not one publishes a rate.
1. Web Tonic
About: Web Tonic runs email inside one growth programme, so the flows are briefed against the same demand data as the acquisition campaigns that build the list, and sends, sessions and revenue are read in one reporting layer. Madrid briefs often come from national retailers and service brands selling across Spain from one city, so we separate the language and region segments before anyone writes a single campaign. A business that wants a pure template studio, or a standalone lifecycle consultant with no acquisition team attached, will be better served by several of the firms below.
Key Services: Growth Marketing, Paid Social, PPC, Meta Ads, SEO, Google Ads, Snapchat Ads, Amazon Ads, Reddit Ads, TikTok Ads, TikTok Shop, GEO-AEO, Webflow Design, Shopify Design, WordPress Design, UGC, Social Media Management, Pay Per Click Management, Marketing Analytics, Analytics Implementation & CDPs, Performance Branding, Performance 360° Audit, Programmatic Ads, OOH Ads, HR Marketing
Industries Served: eCommerce, SaaS, B2B, Construction Professionals, Home Services, SMEs, Health Spa & Wellness, Retail, Legal & Judicial Services, Food & Beverages, Pets, Fitness, Family & Children, Finance & Insurance, Travel, Non-Profits & Organizations, Furniture & Decoration
Notable Clients: WorldRemit, Jack & Jones, Ardene, L’Oréal, Sendwave, Nestlé, Airbnb. Serve Fortune 500 companies and smaller fast-paced startups.
Locations: HQ in San Francisco with notable offices in New York, Chicago, Miami, Toronto, Montreal, Dubai, Singapore, Sydney and more. Offices on five continents.
Pricing: Starting at USD $3,000 per month. Flexible and scalable plans at any time according to your enterprise needs. Book a call to learn more.
Great For: Mid-market to enterprise-level businesses requiring ongoing, on-tap growth and performance marketing services.
Website: Web Tonic
2. MarketiNet
About: MarketiNet is a digital marketing agency headquartered in Madrid that provides 360-degree marketing solutions with a specialized focus on marketing automation, lead nurturing, and Salesforce Marketing Cloud and Pardot consulting. They design and manage strategy, campaign execution, and conversion workflows to help businesses turn web traffic into loyal customers.
Key Services: Inbound Marketing, Lead Nurturing & Lead Scoring, Email Marketing Automation, Salesforce Marketing Cloud & Pardot Consulting, SEO, SEM, Social Media
Industries Served: Not stated on the firm's own site
Notable Clients: No client publicly named on the firm's own site
Locations: Madrid
Pricing: Quote-based
Great For: Advertisers buying inbound marketing, Advertisers buying lead nurturing & lead scoring, Advertisers buying email marketing automation
Website: MarketiNet
3. ómibu
About: ómibu es una agencia de marketing digital integral que ofrece estrategias personalizadas de email marketing y automatizaciones orientadas a la conversión y fidelización. Cuentan con oficinas físicas en varias ciudades españolas, incluyendo Madrid y su sede central en Granada.
Key Services: Email Marketing, Social Media, Branding, Diseño web, SEO, SEM
Industries Served: Educación, Comercio, Salud
Notable Clients: COAS
Locations: Granada
Pricing: Quote-based
Great For: Educación advertisers, Comercio advertisers, Salud advertisers
Website: ómibu
4. KreativeWork
About: Kreativework es una agencia digital creativa que transforma tus objetivos en proyectos de éxito construidos sobre la base de una idea original y diferenciadora. Ofrecemos a nuestros clientes un servicio 360, personalizado y adaptado a las necesidades de cada negocio, diseñando e implementando una estrategia digital que permita alcanzar los objetivos previstos de manera eficiente.
Key Services: Diseño web, SEO, Google Ads, Social Ads, Redes Sociales, Diseño Gráfico, Eventos, Email Marketing, Edición de vídeo y fotografía, Comunicación en medios, Desarrollo de Apps
Industries Served: Not stated on the firm's own site
Notable Clients: No client publicly named on the firm's own site
Locations: Madrid
Pricing: Quote-based
Great For: Advertisers buying diseño web, Advertisers buying seo, Advertisers buying google ads
Website: KreativeWork
5. Dos Setenta
About: Dos Setenta is a digital marketing and high-performance technology agency based in Madrid that provides comprehensive growth strategies, including email marketing, paid media, SEO, web development, and ecommerce consulting. Their approach integrates data-driven execution, custom automation, and audience segmentation to help brands scale their online presence.
Key Services: Email Marketing, SEO, Paid Media, Social Media, Web Development, UX/UI Design, Ecommerce Consulting, CRO
Industries Served: Not stated on the firm's own site
Notable Clients: No client publicly named on the firm's own site
Locations: Madrid
Pricing: Quote-based
Great For: Advertisers buying email marketing, Advertisers buying seo, Advertisers buying paid media
Website: Dos Setenta
6. Ecoeureka
About: Ecoeureka is a digital marketing agency based in Madrid providing customized online strategies including SEO, SEM, social media management, and web design. They specialize in tailoring digital marketing solutions to help local businesses grow online.
Key Services: SEO, SEM, Social Media Management, Web Design, Digital Marketing Strategy
Industries Served: Not stated on the firm's own site
Notable Clients: No client publicly named on the firm's own site
Locations: Madrid
Pricing: Quote-based
Great For: Advertisers buying seo, Advertisers buying sem, Advertisers buying social media management
Website: Ecoeureka
7. Dadú Estudio
About: Dadú Estudio es una agencia de diseño y comunicación en Madrid formada por un equipo creativo que ofrece soluciones integrales en branding, desarrollo web, marketing digital y comunicación visual. Destacan por contar con imprenta propia para materializar sus proyectos gráficos sin intermediarios.
Key Services: Diseño Gráfico, Diseño y Desarrollo Web, Posicionamiento SEO/SEM, Marketing Digital, Redes Sociales, Imprenta Propia, Comunicación Audiovisual, Consultoría Digital
Industries Served: Not stated on the firm's own site
Notable Clients: No client publicly named on the firm's own site
Locations: Madrid
Pricing: Quote-based
Great For: Advertisers buying diseño gráfico, Advertisers buying diseño y desarrollo web, Advertisers buying posicionamiento seo/sem
Website: Dadú Estudio
8. Felix Damian Films
About: Felix Damian Films is a Madrid-based audiovisual production and streaming agency specializing in corporate event video coverage, live streaming, and video marketing. They do not offer email marketing services, focusing instead on visual branding and digital content production.
Key Services: Corporate Event Video, Live Streaming, Video Marketing, Corporate Photography, Real Estate Photography
Industries Served: Corporate, Events, Media
Notable Clients: No client publicly named on the firm's own site
Locations: Madrid
Pricing: Quote-based
Great For: Corporate advertisers, Events advertisers, Media advertisers
Website: Felix Damian Films
9. VideoGaga
About: VideoGaga is a digital marketing and online education provider headquartered in Madrid, Spain. They offer services including web design, video marketing, and social media management to help businesses accelerate their online presence.
Key Services: Social Media, Web Design, Video Marketing, Digital Marketing, Online Education
Industries Served: Not stated on the firm's own site
Notable Clients: Topes de Gama
Locations: Madrid
Pricing: Quote-based
Great For: Advertisers buying social media, Advertisers buying web design, Advertisers buying video marketing
Website: VideoGaga
10. Analíticamente
About: Analíticamente es una agencia de marketing digital e inteligencia artificial con oficinas en Zaragoza y Madrid. Ofrece soluciones personalizadas que van desde automatizaciones de email marketing y CRMs conectados con IA hasta posicionamiento SEO y publicidad online.
Key Services: Email Marketing, Inteligencia Artificial, Posicionamiento SEO, Publicidad en Google, Analítica Web, Social Ads, Gestión de Redes Sociales, Desarrollo Web
Industries Served: Not stated on the firm's own site
Notable Clients: No client publicly named on the firm's own site
Locations: Zaragoza
Pricing: Quote-based
Great For: Advertisers buying email marketing, Advertisers buying inteligencia artificial, Advertisers buying posicionamiento seo
Website: Analíticamente
11. WSC
About: WSC is a branding and web design agency based in Madrid, Spain. They specialize in corporate identity, digital product design, and creative web solutions.
Key Services: Branding, Diseño Web, UI/UX Design, Graphic Design
Industries Served: Not stated on the firm's own site
Notable Clients: No client publicly named on the firm's own site
Locations: Madrid
Pricing: Quote-based
Great For: Advertisers buying branding, Advertisers buying diseño web, Advertisers buying ui/ux design
Website: WSC
12. Digitalvar
About: Digitalvar is a digital marketing agency providing full-stack strategy, branding, web design, and email marketing services. Their legal registration indicates an entity based in Asturias with operational offices in both Madrid and Asturias.
Key Services: SEO, Digital advertising, Social media, Branding, Web design, Email marketing, Analytics & CRO, Artificial intelligence
Industries Served: Not stated on the firm's own site
Notable Clients: Atlas Bikes, Petricor, Foglia
Locations: Asturias
Pricing: Quote-based
Great For: Advertisers buying seo, Advertisers buying digital advertising, Advertisers buying social media
Website: Digitalvar
13. NeoAttack
About: NeoAttack is a digital marketing agency headquartered in Madrid that provides integrated growth solutions, including specialized email marketing automation and segmentation campaigns. Their site highlights strategies focused on customer retention, funnel optimization, and e-commerce workflows.
Key Services: Email Marketing, SEO, Google Ads, PPC, Diseño Web, Branding, Social Media, Growth Marketing
Industries Served: Not stated on the firm's own site
Notable Clients: No client publicly named on the firm's own site
Locations: Madrid
Pricing: Quote-based
Great For: Advertisers buying email marketing, Advertisers buying seo, Advertisers buying google ads
Website: NeoAttack
Quick Comparison Table
| Agency | Key Specialty | Starting Price | Best For |
|---|---|---|---|
| 1. Web Tonic | Full-Service Performance Marketing | USD $3,000/mo | Mid-market to Enterprise |
| 2. MarketiNet | Inbound Marketing | Quote-based | Small and mid-sized advertisers |
| 3. ómibu | Email Marketing | Quote-based | Educación advertisers |
| 4. KreativeWork | Diseño web | Quote-based | Small and mid-sized advertisers |
| 5. Dos Setenta | Email Marketing | Quote-based | Small and mid-sized advertisers |
| 6. Ecoeureka | SEO | Quote-based | Small and mid-sized advertisers |
| 7. Dadú Estudio | Diseño Gráfico | Quote-based | Small and mid-sized advertisers |
| 8. Felix Damian Films | Corporate Event Video | Quote-based | Corporate advertisers |
| 9. VideoGaga | Social Media | Quote-based | Small and mid-sized advertisers |
| 10. Analíticamente | Email Marketing | Quote-based | Small and mid-sized advertisers |
| 11. WSC | Branding | Quote-based | Small and mid-sized advertisers |
| 12. Digitalvar | SEO | Quote-based | Small and mid-sized advertisers |
| 13. NeoAttack | Email Marketing | Quote-based | Small and mid-sized advertisers |
Frequently Asked Questions
Why only twelve agencies for a capital city?
Because the bar is published evidence of email work rather than a directory entry. Madrid's agency market is wide but weighted towards search, social and web build, and most sites list email marketing beside them without describing automations, segmentation or deliverability. Twelve firms cleared that check. Spanish retailers also keep a great deal of lifecycle email inside their own ecommerce teams, so it never appears under an agency brand.
Three firms are based outside Madrid. Why list them?
Ómibu works from Granada, Analíticamente from Zaragoza and Digitalvar from Asturias, and we would rather print that than let a service-area page pass as a Madrid office. Email is remote work, so a regional head office is not a quality signal on its own, and Spanish agencies routinely serve national accounts from outside the capital. It matters if you want people in the room, so ask who travels and who pays for it.
Do I need a Spanish agency to send Spanish email?
For copy, usually yes. Subject lines, tone and promotional calendars do not survive translation well, and a native writer will beat a translated template on reply rate. For the technical layer it matters less. If you sell across Spain and Latin America, ask how the firm segments by country and language, whether it holds separate consent records per market, and who signs off local legal wording.
Only two firms name a client. Is that a warning sign?
It is a reason to ask for references, not to walk away. VideoGaga publishes Topes de Gama and Digitalvar names Atlas Bikes and Petricor; the other ten keep their rosters private, which is normal where retainer work sits under confidentiality. Ask each firm for two clients with a comparable list size, one programme that ran in the last twelve months, and the revenue per send behind it.
No published prices anywhere. How do I compare Madrid proposals?
None of the twelve external firms prints a fee, and Spanish agencies sell email as a monthly retainer, a project build or a package bundled with SEO and paid media, which makes headline numbers meaningless side by side. Normalise first. Ask how many campaigns and automations a month the fee covers, whether copy and design are inside it, who pays the platform licence, and what you keep when the contract ends.
Choosing an Email Marketing Agency in Madrid
Nine of the twelve external firms publish a Madrid head office. Ómibu works this market from Granada, Analíticamente from Zaragoza and Digitalvar from Asturias, which we print rather than hide.
Two of the twelve name a client. Topes de Gama, Atlas Bikes and Petricor appear on these sites, so read those rosters for sector and list size, then ask the other ten firms for two references each.
No external firm here publishes a rate. Normalise every quote into campaigns per month, automations built, copy and design scope, platform licence and exit terms before you compare two numbers.
Decide the language and market split first. A single Spanish list serving several countries hides more problems than any subject line test will ever surface. If you would rather have the organic demand, the paid search that feeds the list and the email programme reporting to one number, read our latest analysis or see how we work in Madrid.
