Table of contents
How we vet every listicle
Every agency featured on Web Tonic passes our 84-point editorial review before a single listicle goes live. This is how we vet each pick:
Verified client outcomes: We require real case studies with measurable KPIs — revenue, ROAS, CPA, retention — tied to the exact category being ranked. No cherry-picked wins, no unverifiable numbers.
Independent reputation: We cross-check Clutch, Google, G2, and Trustpilot ratings, and screen for review-bombing or suspicious patterns. Only operators with a consistent, verifiable track record make the cut.
Beyond that, every listing goes through a quarterly re-audit. We check 84 criteria across 6 pillars to make sure it still holds up — here are some of the checks we run:
An email marketing agency owns the asset you keep when the ad accounts go quiet: the list. The work is capture and list growth, segmentation, the flows behind a signup, a purchase or an abandoned basket, the campaign calendar on top of them, deliverability, and reporting that ties sends to revenue.
Fifteen Liverpool agencies passed our evidence check on published claims alone. Fourteen are Liverpool firms and one, Phantom Digital UK, answers from the Wirral. Five name clients, from LEGO at Indelible Think to Rolls-Royce at Studiowide, and none of them publishes a rate we could verify on its own site, so the shortlist turns on evidence and on who holds the pen.
Who actually writes the emails at a Liverpool agency?
It varies more than any other question on this page. Five of the fifteen external agencies here name clients publicly, several are writing-led rather than platform-led, and fourteen of the fifteen publish a Liverpool base.
1. Web Tonic
About: Web Tonic runs email inside one growth programme, so the flows, the segments and the campaign calendar are built against the same targets as the paid social and the organic work, and the revenue is reconciled in one reporting layer. Liverpool briefs are often heavy on brand voice, so we agree who writes the emails and how that voice survives an automated flow before we agree a calendar. A company that only needs a template rebuild or a one-off deliverability fix will be well served by several of the specialists below.
Key Services: Growth Marketing, Paid Social, PPC, Meta Ads, SEO, Google Ads, Snapchat Ads, Amazon Ads, Reddit Ads, TikTok Ads, TikTok Shop, GEO-AEO, Webflow Design, Shopify Design, WordPress Design, UGC, Social Media Management, Pay Per Click Management, Marketing Analytics, Analytics Implementation & CDPs, Performance Branding, Performance 360° Audit, Programmatic Ads, OOH Ads, HR Marketing
Industries Served: eCommerce, SaaS, B2B, Construction Professionals, Home Services, SMEs, Health Spa & Wellness, Retail, Legal & Judicial Services, Food & Beverages, Pets, Fitness, Family & Children, Finance & Insurance, Travel, Non-Profits & Organizations, Furniture & Decoration
Notable Clients: WorldRemit, Jack & Jones, Ardene, L’Oréal, Sendwave, Nestlé, Airbnb. Serve Fortune 500 companies and smaller fast-paced startups.
Locations: HQ in San Francisco with notable offices in New York, Chicago, Miami, Toronto, Montreal, Dubai, Singapore, Sydney and more. Offices on five continents.
Pricing: Starting at USD $3,000 per month. Flexible and scalable plans at any time according to your enterprise needs. Book a call to learn more.
Great For: Mid-market to enterprise-level businesses requiring ongoing, on-tap growth and performance marketing services.
Website: Web Tonic
2. Indelible Think Copywriting & Content Strategy
About: Indelible Think Copywriting & Content Strategy is a Liverpool-based copywriting and content practice offering personality-driven brand messaging across websites, blogs, ads, and email campaigns. Run as a specialist copywriting service, it helps businesses improve visibility and customer connection through tailored tone-of-voice strategies.
Key Services: SEO Website Copywriting, Blog Posts & Content Strategy, Email Copywriting, Case Studies, Award Entries, Product Descriptions, PPC Ads, UGC Scripts, Communications & Content Plans
Industries Served: Toys, Sweets & Confectionery, Alcohol, FMCG, Mental Health, Entertainment
Notable Clients: LEGO, Beano, Universal Pictures, Swizzels, Hampton Court Palace
Locations: Liverpool
Pricing: Quote-based
Great For: Toys advertisers, Sweets & Confectionery advertisers, Alcohol advertisers
Website: Indelible Think Copywriting & Content Strategy
3. The Copy House
About: The Copy House is a freelance copywriting business based in Liverpool, operating since 2020 and specializing in website copy, brand voice development, and email marketing. The firm focuses on helping brands and businesses across diverse industries share their stories through compelling and conversion-driven content.
Key Services: Website Copywriting, Brand Voice Development, Email Marketing & Newsletters, Social Media Copy, Landing Pages
Industries Served: eCommerce, Tech, Beauty, B2B, Health & Fitness, Luxury, Hospitality, Marketing, Events, Education
Notable Clients:
Locations: Liverpool
Pricing: Quote-based
Great For: eCommerce advertisers, Tech advertisers, Beauty advertisers
Website: The Copy House
4. FourNine Marketing
About: FourNine Marketing is a content marketing, SEO, and copywriting consultancy based in Liverpool, England. The firm provides specialized services including website copywriting, sales email hooks, content writing, and search engine optimization strategy.
Key Services: Copywriting, Content Writing, Content Strategy, On-page SEO, Sales Email Copywriting
Industries Served: Not stated on the firm's own site
Notable Clients: Ripe Insurance, Visualsoft
Locations: Liverpool
Pricing: Quote-based
Great For: Advertisers buying copywriting, Advertisers buying content writing, Advertisers buying content strategy
Website: FourNine Marketing
5. Mayfly Internet Marketing
About: Mayfly Internet Marketing is an independent digital marketing agency based in Liverpool that offers email marketing, design, and web development. They craft engaging email campaigns, automated nurture sequences, and newsletters designed to drive business goals and increase customer retention.
Key Services: Email Marketing, SEO, PPC, Web Design, Web Development, Social Media Marketing
Industries Served: Not stated on the firm's own site
Notable Clients:
Locations: Liverpool
Pricing: Quote-based
Great For: Advertisers buying email marketing, Advertisers buying seo, Advertisers buying ppc
Website: Mayfly Internet Marketing
6. Studiowide
About: Studiowide is a full-service B2B marketing agency located at Baltic Creative in Liverpool with over 15 years of experience. They specialise in helping manufacturing, industrial, technical, and healthcare organisations clarify complex value, strengthen their brand, and generate measurable demand.
Key Services: Strategic Planning, Branding, Digital Marketing, Content Creation, SEO, Social Media Management, Website Design, Lead Generation, Marketing Analytics
Industries Served: B2B Manufacturing, Industrial, Technical, Healthcare, NHS, Public Sector
Notable Clients: Nolek, Premseal, Phoenix Safe, Rolls-Royce, Morrisons
Locations: Liverpool
Pricing: Quote-based
Great For: B2B Manufacturing advertisers, Industrial advertisers, Technical advertisers
Website: Studiowide
7. Make a Difference Marketing
About: Make a Difference Marketing is a digital marketing agency located in Liverpool that offers dedicated email marketing services, focusing on crafting visually striking and responsive email templates. Their team works to create custom campaigns that drive customer engagement and conversions.
Key Services: Email Marketing, Website Development, Brand Design & Strategy, Photography & Video, Social Media Management, Social Media Ads, Google & Bing Ads, SEO & SEM, Digital Marketing, Team Training
Industries Served: Small Business B2B, Ecommerce, Local Services, Retail, Professional Services
Notable Clients:
Locations: Liverpool
Pricing: Quote-based
Great For: Small Business B2B advertisers, Ecommerce advertisers, Local Services advertisers
Website: Make a Difference Marketing
8. Tuesday Media
About: Tuesday Media is an award-winning communications and PR agency based at the Baltic Creative Campus in Liverpool. They provide integrated marketing services including newsletter and email campaigns, content creation, and fractional CMO strategy.
Key Services: Content strategy and planning, Editorial and copywriting, Newsletter and email campaigns, PR and Communications, Fractional CMO Services, Social Media Management
Industries Served: Tech Startups, Public Sector, Non-profit, Design, Healthcare
Notable Clients:
Locations: Liverpool
Pricing: Quote-based
Great For: Tech Startups advertisers, Public Sector advertisers, Non-profit advertisers
Website: Tuesday Media
9. DoLocal Digital Marketing Agency
About: DoLocal is a digital marketing agency based in the Royal Albert Dock in Liverpool, England. They specialize in local and national SEO, PPC ads management, and website design to help businesses achieve online growth.
Key Services: Local Search Optimisation, Local SEO, PPC Pay Per Click Advertising Services, Social Media Marketing, Review Marketing, Website Design, Quantum SEO, National SEO, SEO for AI, Content Writing
Industries Served: Not stated on the firm's own site
Notable Clients:
Locations: Liverpool
Pricing: Quote-based
Great For: Advertisers buying local search optimisation, Advertisers buying local seo, Advertisers buying ppc pay per click advertising services
Website: DoLocal Digital Marketing Agency
10. Castle International
About: Castle Int. is a marketing, web development, and design agency based in Liverpool city centre. They offer a full range of digital marketing services, including email marketing, web design, SEO, and lead generation, delivered by a team of dedicated marketing experts.
Key Services: Lead Generation, E-commerce Marketing, Crypto Marketing, Shopify Development, Affiliate, Pay Per Click, SEO, Social Media, Web Design, Video, Email Marketing
Industries Served: Not stated on the firm's own site
Notable Clients: BiFold Local, Swan, HNK Solicitors, Liverpool Business News
Locations: Liverpool
Pricing: Quote-based
Great For: Advertisers buying lead generation, Advertisers buying e-commerce marketing, Advertisers buying crypto marketing
Website: Castle International
11. Blaze Media
About: Blaze Media is a digital marketing agency based in the Baltic Triangle of Liverpool, offering services spanning email marketing, SEO, paid media, and web development. Their team combines local talent with integrated marketing solutions to support businesses across the UK in growing leads and sales.
Key Services: Email Marketing, SEO, PPC, Web Design, Social Media Marketing, Content Marketing, Branding, Copywriting, Photography, Videography
Industries Served: Not stated on the firm's own site
Notable Clients: The Redmen TV, Urban Sleep
Locations: Liverpool
Pricing: Quote-based
Great For: Advertisers buying email marketing, Advertisers buying seo, Advertisers buying ppc
Website: Blaze Media
12. Phantom Digital UK
About: Phantom Digital is a creative and digital marketing agency based in Wirral and Liverpool, specializing in graphic design, web design, and marketing automation. They deliver tailored digital strategies and solutions to help brands elevate their online presence and achieve measurable results.
Key Services: Graphic Design, Web Design, Marketing Automation, Social Media, SEO, Video Production, Digital Strategy
Industries Served: Healthcare, Finance, Fitness, Energy, Charities, CICs
Notable Clients:
Locations: Wirral
Pricing: Quote-based
Great For: Healthcare advertisers, Finance advertisers, Fitness advertisers
Website: Phantom Digital UK
13. Activate Digital
About: Activate Digital is a full-scale digital marketing agency based in Liverpool that helps brands grow in the digital world. Their official site details an extensive suite of marketing and technical solutions, explicitly including email marketing, web development, and lead generation.
Key Services: Email Marketing, Paid Search (PPC), Lead Generation, Paid Social, Web Development, Software, Landing Pages, CRO & UX, Re-marketing, Chatbots, Web Hosting
Industries Served: Not stated on the firm's own site
Notable Clients:
Locations: Liverpool
Pricing: Quote-based
Great For: Advertisers buying email marketing, Advertisers buying paid search (ppc), Advertisers buying lead generation
Website: Activate Digital
14. Yoma Digital Ltd
About: Yoma Digital Ltd is a full-service digital marketing and eCommerce agency headquartered in Liverpool, England. Their service offerings encompass email marketing, search engine optimization, PPC, content marketing, and conversion rate optimization tailored for B2B and B2C brands.
Key Services: Email marketing, Search engine optimisation (SEO), Pay Per Click (PPC), Social & Paid Media, Content marketing, Conversion rate optimisation, eCommerce web development
Industries Served: eCommerce, B2B, B2C
Notable Clients:
Locations: Liverpool
Pricing: Quote-based
Great For: eCommerce advertisers, B2B advertisers, B2C advertisers
Website: Yoma Digital Ltd
15. Herd Marketing
About: Herd Marketing is a digital marketing agency headquartered in Liverpool city centre at Base Camp on Jamaica Street. They specialize in paid advertising management such as Google, Bing, and Meta Ads to deliver performance-driven campaigns for businesses.
Key Services: PPC Management, Google Ads Management, Microsoft Ads Management, Meta Ads Management, SEO, Web Development, Hosting
Industries Served: Not stated on the firm's own site
Notable Clients:
Locations: Liverpool
Pricing: Quote-based
Great For: Advertisers buying ppc management, Advertisers buying google ads management, Advertisers buying microsoft ads management
Website: Herd Marketing
16. Epic New Media
About: Epic New Media is a search marketing agency based in Liverpool that specializes in delivering high-impact SEO, PPC, and Generative Engine Optimisation (GEO). They partner with leading businesses across sectors such as legal, financial services, SaaS, and dental to boost visibility on traditional search engines and AI tools.
Key Services: Organic SEO, Local SEO, National SEO, International SEO, Ecommerce SEO, Generative Engine Optimisation (GEO), Pay Per Click (PPC), Paid Social Media
Industries Served: Legal, Financial Services, SaaS, Dental
Notable Clients:
Locations: Liverpool
Pricing: Quote-based
Great For: Legal advertisers, Financial Services advertisers, SaaS advertisers
Website: Epic New Media
Quick Comparison Table
| Agency | Key Specialty | Starting Price | Best For |
|---|---|---|---|
| 1. Web Tonic | Full-Service Performance Marketing | USD $3,000/mo | Mid-market to Enterprise |
| 2. Indelible Think Copywriting & Content Strategy | SEO Website Copywriting | Quote-based | Toys advertisers |
| 3. The Copy House | Website Copywriting | Quote-based | eCommerce advertisers |
| 4. FourNine Marketing | Copywriting | Quote-based | Small and mid-sized advertisers |
| 5. Mayfly Internet Marketing | Email Marketing | Quote-based | Small and mid-sized advertisers |
| 6. Studiowide | Strategic Planning | Quote-based | B2B Manufacturing advertisers |
| 7. Make a Difference Marketing | Email Marketing | Quote-based | Small Business B2B advertisers |
| 8. Tuesday Media | Content strategy and planning | Quote-based | Tech Startups advertisers |
| 9. DoLocal Digital Marketing Agency | Local Search Optimisation | Quote-based | Small and mid-sized advertisers |
| 10. Castle International | Lead Generation | Quote-based | Small and mid-sized advertisers |
| 11. Blaze Media | Email Marketing | Quote-based | Small and mid-sized advertisers |
| 12. Phantom Digital UK | Graphic Design | Quote-based | Healthcare advertisers |
| 13. Activate Digital | Email Marketing | Quote-based | Small and mid-sized advertisers |
| 14. Yoma Digital Ltd | Email marketing | Quote-based | eCommerce advertisers |
| 15. Herd Marketing | PPC Management | Quote-based | Small and mid-sized advertisers |
| 16. Epic New Media | Organic SEO | Quote-based | Legal advertisers |
Frequently Asked Questions
Which Liverpool agencies name their clients?
Five of the fifteen. Indelible Think Copywriting credits LEGO, Beano, Universal Pictures, Swizzels and Hampton Court Palace, Studiowide credits Nolek, Premseal, Phoenix Safe, Rolls-Royce and Morrisons, Castle International credits BiFold Local, Swan, HNK Solicitors and Liverpool Business News, FourNine Marketing credits Ripe Insurance and Visualsoft, and Blaze Media credits The Redmen TV and Urban Sleep. Ask which involved email specifically.
Some of these are writers rather than agencies. Is that a problem?
No, and the split is the useful part of this page. A writing-led firm will fix the thing most email programmes actually get wrong, which is the copy and the offer, while a platform-led agency will fix the flows, the segments and the deliverability. Decide which of the two your programme is short of before you shortlist, and ask each candidate plainly which half of the job it subcontracts.
Only one firm is outside the city. Where is it?
Phantom Digital UK publishes a Wirral base, across the water rather than in Liverpool proper. We kept it on the page and labelled it, because a fifteen-minute tunnel does not change the work. What changes the work is whether a named person holds your sending account and attends reviews, so ask for that name and ask who covers the account when that person is on holiday.
What does an email programme cost in Liverpool?
Litmus puts the return on email at roughly $36 for every $1 spent, which is why it survives every budget cut and why almost nobody audits it. None of the fifteen publishes a rate we could verify on its own site. Ask each shortlisted firm to quote an audit, the build and any ongoing campaign work as three separate lines against one identical brief. On a bench that mixes copywriting studios with full-service agencies, a single monthly figure hides which half of the job you are actually buying.
How often should we send?
More often than you think, and to fewer people than you think. Mailchimp's own benchmarks put the average campaign at a 35.63% open rate and a 2.62% click rate, so a proposal built on opens alone is measuring the easiest number to move. The right answer comes from segmentation rather than from a calendar template, because the customer who bought last week and the subscriber who has not opened since spring should not receive the same volume. Ask each firm how it segments by recency and engagement, and what it suppresses.
Choosing an Email Marketing Agency in Liverpool
Decide whether you need words or plumbing. This bench splits cleanly into writing-led studios and platform-led agencies, and the wrong choice is the most common reason an email retainer disappoints. Ask each candidate plainly which half of the job it keeps in house and which half it subcontracts, and get the answer in the proposal.
Five firms name clients. LEGO and Universal Pictures at Indelible Think and Rolls-Royce and Morrisons at Studiowide are checkable, so ask directly whether the engagement included email.
Fourteen of fifteen publish a Liverpool address. Only Phantom Digital UK answers from the Wirral, which changes nothing about the work and very little about attendance.
Nobody publishes a verifiable rate. Price the audit, the build and the calendar separately against one brief, and ask who personally writes the emails before you sign anything. If you would rather have the list, the paid social and the growth programme reporting to one number, read our latest analysis or see how we work in Liverpool.
