Table of contents
How we vet every listicle
Every agency featured on Web Tonic passes our 84-point editorial review before a single listicle goes live. This is how we vet each pick:
Verified client outcomes: We require real case studies with measurable KPIs — revenue, ROAS, CPA, retention — tied to the exact category being ranked. No cherry-picked wins, no unverifiable numbers.
Independent reputation: We cross-check Clutch, Google, G2, and Trustpilot ratings, and screen for review-bombing or suspicious patterns. Only operators with a consistent, verifiable track record make the cut.
Beyond that, every listing goes through a quarterly re-audit. We check 84 criteria across 6 pillars to make sure it still holds up — here are some of the checks we run:
An email marketing agency owns the database rather than the newsletter: consent capture and segmentation, welcome, abandoned-cart and win-back flows, campaign copy and design, deliverability work on the sending domain, and reporting that ties sends back to revenue.
Nine agencies cleared our evidence check for Dublin, judged on published proof only. It is a short bench and an unusually well-credited one: five of the nine name clients on their own sites, eight are Dublin-based, one works from Waterford, and none publishes a price.
How much proof do Dublin email marketing agencies publish?
Five of the nine external agencies on this page credit named clients on their own websites, the highest proportion on any city bench we have checked this month. Eight are Dublin-based, one works from Waterford, and none publishes a rate.
1. Web Tonic
About: Web Tonic plans email against the media that fills the list, so consent capture, the automated flows and the paid search and paid social behind them sit in one brief. Dublin programmes often serve Irish and United Kingdom customers from a single database, so we separate the markets in segmentation and reporting before the first send. A brand that needs campaigns built and scheduled each month will be well served by the agencies below.
Key Services: Growth Marketing, Paid Social, PPC, Meta Ads, SEO, Google Ads, Snapchat Ads, Amazon Ads, Reddit Ads, TikTok Ads, TikTok Shop, GEO-AEO, Webflow Design, Shopify Design, WordPress Design, UGC, Social Media Management, Pay Per Click Management, Marketing Analytics, Analytics Implementation & CDPs, Performance Branding, Performance 360° Audit, Programmatic Ads, OOH Ads, HR Marketing
Industries Served: eCommerce, SaaS, B2B, Construction Professionals, Home Services, SMEs, Health Spa & Wellness, Retail, Legal & Judicial Services, Food & Beverages, Pets, Fitness, Family & Children, Finance & Insurance, Travel, Non-Profits & Organizations, Furniture & Decoration
Notable Clients: WorldRemit, Jack & Jones, Ardene, L’Oréal, Sendwave, Nestlé, Airbnb. Serve Fortune 500 companies and smaller fast-paced startups.
Locations: HQ in San Francisco with notable offices in New York, Chicago, Miami, Toronto, Montreal, Dubai, Singapore, Sydney and more. Offices on five continents.
Pricing: Starting at USD $3,000 per month. Flexible and scalable plans at any time according to your enterprise needs. Book a call to learn more.
Great For: Mid-market to enterprise-level businesses requiring ongoing, on-tap growth and performance marketing services.
Website: Web Tonic
2. CSM
About: CSM is a digital marketing agency and commercial growth consultancy headquartered in Dublin, Ireland. They help businesses connect marketing activity to revenue through strategy, analytics, SEO, and paid media.
Key Services: Strategy, Brand & Digital, Growth Marketing, Revenue Operations, AI Integration, SEO, PPC Management, Social Media Marketing
Industries Served: Not stated on the firm's own site
Notable Clients:
Locations: Dublin
Pricing: Quote-based
Great For: Advertisers buying strategy, Advertisers buying brand & digital, Advertisers buying growth marketing
Website: CSM
3. Cian Murphy Digital
About: Cian Murphy Digital is a boutique digital marketing agency providing advisory services across the entire digital marketing mix, including strategy consultation for email marketing, SEO, and PPC. The practice focuses on helping businesses grow their online presence through tailored consultancy, training, and campaign management.
Key Services: SEO, PPC, Social Media, Email Marketing, Affiliate Marketing, Content Marketing, Website Design
Industries Served: Not stated on the firm's own site
Notable Clients:
Locations: Waterford
Pricing: Quote-based
Great For: Advertisers buying seo, Advertisers buying ppc, Advertisers buying social media
Website: Cian Murphy Digital
4. Digital Sales
About: Digital Sales is a digital marketing and email marketing agency with its headquarters in Dublin, Ireland. They offer strategic and executional email marketing services ranging from program development and lifecycle marketing to customer segmentation and platform deployment.
Key Services: Email Marketing, Email Automation, Digital Marketing, SEO, PPC, Web Development, Content Marketing, UX/UI Design
Industries Served: Not stated on the firm's own site
Notable Clients:
Locations: Dublin
Pricing: Quote-based
Great For: Advertisers buying email marketing, Advertisers buying email automation, Advertisers buying digital marketing
Website: Digital Sales
5. Starling Digital
About: Starling Digital is a digital marketing agency located in Dublin offering comprehensive services including email marketing, strategy, copy, design, automation, and reporting. Their team handles end-to-end campaign execution designed to help Irish businesses grow revenue through optimized digital channels.
Key Services: Email Marketing, Google Ads Management, Meta Ads Management, SEO, Web Development, Social Media Management
Industries Served: Not stated on the firm's own site
Notable Clients: Pathway Financial Management
Locations: Dublin
Pricing: Quote-based
Great For: Advertisers buying email marketing, Advertisers buying google ads management, Advertisers buying meta ads management
Website: Starling Digital
6. Strike Digital
About: Recognised by Forbes as a top E-Commerce Marketing industry leader, Strike Digital is an award-winning growth agency based in Dublin, Ireland. The agency specializes in scaling international DTC brands profitably through multi-channel advertising, paid search, paid social, and retention marketing like email and SMS.
Key Services: Email Marketing, PPC, Social Media Advertising, Retention Marketing, Creative Consultancy
Industries Served: E-commerce, DTC
Notable Clients: Louis Copeland, SOSU Cosmetics, The GelBottle
Locations: Dublin
Pricing: Quote-based
Great For: E-commerce advertisers, DTC advertisers
Website: Strike Digital
7. Wolfgang Digital
About: Wolfgang Digital is an employee-owned digital marketing agency headquartered in Dublin, Ireland. Their services feature dedicated CRM and marketing automation expertise, building personalized email journeys, cross-channel SMS integration, and targeted segmentation campaigns.
Key Services: Email Marketing, CRM & Marketing Automation, Paid Search, Paid Social, Social Creative, Data & Analytics
Industries Served: Ecommerce, Retail, B2B, B2C
Notable Clients: Horseware Ireland
Locations: Dublin
Pricing: Quote-based
Great For: Ecommerce advertisers, Retail advertisers, B2B advertisers
Website: Wolfgang Digital
8. Friday - Digital Agency
About: Friday is a multi-award-winning UX and digital marketing agency based in Dublin, Ireland. They specialize in digital strategy, user experience design, content creation, and performance marketing to help businesses drive online growth. Their team combines human insight, strategy, and technology to deliver tailored digital campaigns and platforms.
Key Services: Digital Strategy, UX Design, Content, Performance Marketing, SEO, Display Advertising, Social Media Marketing, B2B Digital Marketing
Industries Served: Not stated on the firm's own site
Notable Clients: Peter Mark, IQ-EQ, Viking Marine, DublinTown
Locations: Dublin
Pricing: Quote-based
Great For: Advertisers buying digital strategy, Advertisers buying ux design, Advertisers buying content
Website: Friday - Digital Agency
9. Wasper Media
About: Wasper Media is a full-service digital marketing and creative agency headquartered in Dublin, Ireland. They specialize in integrated marketing solutions including email marketing, SEO, PPC, and web design to help startups and established brands grow their online presence.
Key Services: Email Marketing, Search Engine Optimization (SEO), Pay-Per-Click (PPC) Advertising, Content Marketing, Social Media Marketing, Website Design, Video Production
Industries Served: Not stated on the firm's own site
Notable Clients:
Locations: Dublin
Pricing: Quote-based
Great For: Advertisers buying email marketing, Advertisers buying search engine optimization (seo), Advertisers buying pay-per-click (ppc) advertising
Website: Wasper Media
10. Evolve Marketing
About: Evolve Marketing is a performance-driven digital agency based in Dublin, Ireland, focused on growing professional service firms online and driving revenue. Their expert team specializes in traffic acquisition, landing page design, web development, and conversion rate optimization.
Key Services: PPC, SEO, CRO, Content, Creative, Web Dev, Personal Branding
Industries Served: Legal, Insurance, Healthcare, Accounting, Engineering, Architecture, Construction, Professional Services
Notable Clients: Philip Lee
Locations: Dublin
Pricing: Quote-based
Great For: Legal advertisers, Insurance advertisers, Healthcare advertisers
Website: Evolve Marketing
Quick Comparison Table
| Agency | Key Specialty | Starting Price | Best For |
|---|---|---|---|
| 1. Web Tonic | Full-Service Performance Marketing | USD $3,000/mo | Mid-market to Enterprise |
| 2. CSM | Strategy | Quote-based | Small and mid-sized advertisers |
| 3. Cian Murphy Digital | SEO | Quote-based | Small and mid-sized advertisers |
| 4. Digital Sales | Email Marketing | Quote-based | Small and mid-sized advertisers |
| 5. Starling Digital | Email Marketing | Quote-based | Small and mid-sized advertisers |
| 6. Strike Digital | Email Marketing | Quote-based | E-commerce advertisers |
| 7. Wolfgang Digital | Email Marketing | Quote-based | Ecommerce advertisers |
| 8. Friday - Digital Agency | Digital Strategy | Quote-based | Small and mid-sized advertisers |
| 9. Wasper Media | Email Marketing | Quote-based | Small and mid-sized advertisers |
| 10. Evolve Marketing | PPC | Quote-based | Legal advertisers |
Frequently Asked Questions
Why are there only nine agencies on this list?
Because Dublin is a small market and we do not pad a page to hit a round number. Dozens of Irish firms mention email somewhere in a service list, but only nine published enough evidence of running email as a real line of work to survive our check. A short, verified bench is more useful than twenty entries where half were added for length.
Which Dublin agencies name their clients?
Five of the nine. Strike Digital credits Louis Copeland, SOSU Cosmetics and The GelBottle, Friday credits Peter Mark, IQ-EQ and Viking Marine, Wolfgang Digital credits Horseware Ireland, Starling Digital credits Pathway Financial Management, and Evolve Marketing credits Philip Lee. That is a higher share of published proof than most benches twice this size, and it makes reference checking straightforward.
Which one is not in Dublin?
Cian Murphy Digital works from Waterford rather than the capital. For email that is largely irrelevant, since sending, segmentation and reporting are all remote work, but it matters if you expect quarterly reviews in person or want someone in the room during a launch week. Ask how meetings run and who owns the account day to day before you shortlist.
Does one list cover Ireland and the United Kingdom?
Only if the segmentation says so. Currency, delivery promises, pricing and sometimes VAT treatment differ, and a single campaign to both markets usually underperforms both. Ask any agency how they split an Irish and a British audience inside one platform, and whether the monthly report separates the two or presents one blended open rate that hides the weaker market.
What should I measure in the first quarter?
Revenue per recipient, plus opens, clicks and complaints against outside benchmarks. Mailchimp's cross-industry data puts averages at 35.63 percent opens and 2.62 percent clicks, and mailbox providers throttle senders past a 0.3 percent complaint rate. Litmus puts average return at thirty-six dollars per dollar spent, which is a useful sanity check rather than a target for a new list.
Choosing an Email Marketing Agency in Dublin
Nine agencies, and five of them name clients. That is the strongest disclosure rate on any bench we have checked this month, and it makes reference checking realistic rather than theoretical here.
Eight of the nine are Dublin firms. Cian Murphy Digital works from Waterford and says so, which matters only if you want people in the room rather than on a call.
Nobody publishes a rate. Ask each for a retainer, a per-campaign cost and a flow-build cost separately, because a single project figure hides how much of your budget is one-off setup.
If you sell into Ireland and Britain from one database, insist the reporting splits the markets rather than blending them, and keep the platform, the sending domain and the list in your own name. Judge the first quarter on revenue per recipient and on complaint rate. To have email, the growth programme and the ad accounts reporting to one number, read our latest analysis or see how we work in Dublin.
