Table of contents
How we vet every listicle
Every agency featured on Web Tonic passes our 84-point editorial review before a single listicle goes live. This is how we vet each pick:
Verified client outcomes: We require real case studies with measurable KPIs — revenue, ROAS, CPA, retention — tied to the exact category being ranked. No cherry-picked wins, no unverifiable numbers.
Independent reputation: We cross-check Clutch, Google, G2, and Trustpilot ratings, and screen for review-bombing or suspicious patterns. Only operators with a consistent, verifiable track record make the cut.
Beyond that, every listing goes through a quarterly re-audit. We check 84 criteria across 6 pillars to make sure it still holds up — here are some of the checks we run:
An email marketing agency owns the messages a company sends to people who already gave it an address: the welcome, abandoned basket and win-back automations, the newsletter and promotional calendar, the list segmentation and consent record behind them, the templates and copy, and the deliverability and revenue reporting that decides whether any of it earned its place in the inbox.
Fifteen agencies serving Amsterdam cleared our evidence check, judged on what their own sites publish about email and lifecycle work rather than on a general service menu. Thirteen are Amsterdam companies, nine name a client, and none publishes a rate.
How many Amsterdam email marketing agencies really sit in Amsterdam?
Thirteen of the fifteen external firms publish an Amsterdam head office. Verve answers this market from The Hague and iO from Herentals in Belgium. Nine of the fifteen name a client, and none publishes a rate.
1. Web Tonic
About: Web Tonic runs email inside one growth programme, so the flows are briefed against the same demand data as the acquisition campaigns that build the list, and sends, sessions and revenue are read in one reporting layer. Amsterdam briefs are mostly ecommerce and software accounts selling into several European markets at once, so we fix the segmentation and the language split before the first flow is built. A business that wants a pure template studio, or a standalone lifecycle consultant with no acquisition team attached, will be better served by several of the firms below.
Key Services: Growth Marketing, Paid Social, PPC, Meta Ads, SEO, Google Ads, Snapchat Ads, Amazon Ads, Reddit Ads, TikTok Ads, TikTok Shop, GEO-AEO, Webflow Design, Shopify Design, WordPress Design, UGC, Social Media Management, Pay Per Click Management, Marketing Analytics, Analytics Implementation & CDPs, Performance Branding, Performance 360° Audit, Programmatic Ads, OOH Ads, HR Marketing
Industries Served: eCommerce, SaaS, B2B, Construction Professionals, Home Services, SMEs, Health Spa & Wellness, Retail, Legal & Judicial Services, Food & Beverages, Pets, Fitness, Family & Children, Finance & Insurance, Travel, Non-Profits & Organizations, Furniture & Decoration
Notable Clients: WorldRemit, Jack & Jones, Ardene, L’Oréal, Sendwave, Nestlé, Airbnb. Serve Fortune 500 companies and smaller fast-paced startups.
Locations: HQ in San Francisco with notable offices in New York, Chicago, Miami, Toronto, Montreal, Dubai, Singapore, Sydney and more. Offices on five continents.
Pricing: Starting at USD $3,000 per month. Flexible and scalable plans at any time according to your enterprise needs. Book a call to learn more.
Great For: Mid-market to enterprise-level businesses requiring ongoing, on-tap growth and performance marketing services.
Website: Web Tonic
2. Whello
About: Whello is an Amsterdam-based growth and digital marketing agency that helps brands scale through data-driven strategies, content creation, and multi-channel campaigns. Their digital solutions include dedicated email marketing services, automated workflows, and targeted customer journey campaigns to drive retention and revenue. They operate from their headquarters located in the Houthavens area of Amsterdam.
Key Services: Email Marketing, Email Marketing Automation, Growth Marketing, Search Engine Optimization (SEO), Online Advertising (SEA), Web Design, Content Marketing
Industries Served: Not stated on the firm's own site
Notable Clients: FastNed, Segway, Daily Style
Locations: Amsterdam
Pricing: Quote-based
Great For: Advertisers buying email marketing, Advertisers buying email marketing automation, Advertisers buying growth marketing
Website: Whello
3. iO
About: iO is a comprehensive digital agency with multiple campuses, including an office in Amsterdam, providing services spanning marketing, technology, and strategy. Their offerings feature targeted email marketing and marketing automation solutions focused on database segmentation, GDPR compliance, and performance reporting.
Key Services: Email Marketing, Marketing Automation, Strategy, Technology, Content & Creation, Digital Platforms
Industries Served: Cross-industry
Notable Clients: Audi, Brussels Airport, Efteling, Eneco
Locations: Herentals
Pricing: Quote-based
Great For: Cross-industry advertisers
Website: iO
4. DUTCH DESIGN AGENCY
About: Dutch Design Agency is a creative branding agency headquartered in Amsterdam, Netherlands. The firm specializes in brand strategy, high-end design, and building evidence-based brand narratives to elevate customer journeys.
Key Services: Creative Branding, Brand Strategy, Design Solutions
Industries Served: Not stated on the firm's own site
Notable Clients: No client publicly named on the firm's own site
Locations: Amsterdam
Pricing: Quote-based
Great For: Advertisers buying creative branding, Advertisers buying brand strategy, Advertisers buying design solutions
Website: DUTCH DESIGN AGENCY
5. Groove Digital Agency
About: Groove Digital Agency is an AI-native Webflow and digital agency based in Amsterdam. They specialize in designing, building, and optimizing high-performing websites and webshops for SMEs, scale-ups, and SaaS start-ups using modern no-code and low-code tools.
Key Services: Webflow Development, Shopify Development, AI-Native & No-Code Workflows, Website Design and Optimization, Digital Experience
Industries Served: B2B, Real Estate, Fintech & SaaS, Music & Events, Hospitality, Ecommerce
Notable Clients: MOS Amsterdam, Cyber Capital
Locations: Amsterdam
Pricing: Quote-based
Great For: B2B advertisers, Real Estate advertisers, Fintech & SaaS advertisers
Website: Groove Digital Agency
6. Baas & Baas
About: Baas & Baas is a full-service digital agency based in Amsterdam that provides web design, search engine optimization, advertising, and e-mail marketing services. Their official site details comprehensive digital marketing strategies designed to help businesses scale online presence and generate relevant leads.
Key Services: Web development, SEO, Google Ads, Social media advertising, E-mail marketing, Content marketing
Industries Served: Not stated on the firm's own site
Notable Clients: No client publicly named on the firm's own site
Locations: Amsterdam
Pricing: Quote-based
Great For: Advertisers buying web development, Advertisers buying seo, Advertisers buying google ads
Website: Baas & Baas
7. DRIIVN
About: DRIIVN is an online marketing agency based in Amsterdam that provides full-service email marketing and email automation solutions. They combine strategy, data-driven insights, and creative design to handle everything from campaign implementation to performance reporting.
Key Services: Email Marketing, Email Automation, Online Marketing, Social Media Marketing, Branding & Design, Web Design & Development, SEO
Industries Served: Not stated on the firm's own site
Notable Clients: No client publicly named on the firm's own site
Locations: Amsterdam
Pricing: Quote-based
Great For: Advertisers buying email marketing, Advertisers buying email automation, Advertisers buying online marketing
Website: DRIIVN
8. Marking Amsterdam
About: Marking Amsterdam is a marketing agency based in Amsterdam offering services ranging from branding and content creation to email marketing and social media. They focus on building strong personal relationships and long-lasting marketing results for their clients.
Key Services: Branding, Campaigns, Content Creation, Email Marketing, Events, Management, Research & Strategy, Social Media, Website & Webshop, Workshops
Industries Served: Not stated on the firm's own site
Notable Clients: Douma Staal, Brooks Running, Ron Gastrobar
Locations: Amsterdam
Pricing: Quote-based
Great For: Advertisers buying branding, Advertisers buying campaigns, Advertisers buying content creation
Website: Marking Amsterdam
9. Verve Amsterdam
About: Verve is a strategic branding studio with offices in Amsterdam and The Hague that helps technology companies and scale-ups navigate rebrands, funding rounds, and international growth. They specialize in brand strategy, positioning, identity, and digital design.
Key Services: Brand Strategy, Brand Positioning, Branding, Web Design, Digital Design
Industries Served: B2B Tech, SaaS, Fintech, Consultancy
Notable Clients: Miro, Lebara, Flutterwave, Findest
Locations: The Hague
Pricing: Quote-based
Great For: B2B Tech advertisers, SaaS advertisers, Fintech advertisers
Website: Verve Amsterdam
10. Pro Motion Film
About: Pro Motion Film is a video production and video marketing company based in Amsterdam with over 15 years of experience in documentary-style storytelling and interview-driven content. They specialize in producing corporate films, promotional videos, and targeted video campaigns for organizations across various sectors.
Key Services: Corporate video, Promotional video, Productvideo, Tutorial video, Interview, Recruitment video, Testimonial video, Aftermovie, Video campaign, Videocontent, Videomarketing
Industries Served: Not stated on the firm's own site
Notable Clients: Erasmus MC, KVK, Webfleet, Nova College, Easygenerator, Google, Semrush
Locations: Amsterdam
Pricing: Quote-based
Great For: Advertisers buying corporate video, Advertisers buying promotional video, Advertisers buying productvideo
Website: Pro Motion Film
11. Pixoyo Design & Multimedia
About: Pixoyo is a creative agency based in vibrant Amsterdam that combines knowledge, strength, and experience across print, web, social media, multimedia, AI services, and apps. They work closely with start-ups and established companies to translate their vision into effective communication strategies.
Key Services: Logo Design, Websites & Digital Design, Branding & Identity, Print Design, AI Services, Interaction Design, Motion Graphics, Videos and Animation + 3D, Apps, Social Media Management, Content Creation, Photography, Marketing, SEO
Industries Served: Not stated on the firm's own site
Notable Clients: No client publicly named on the firm's own site
Locations: Amsterdam
Pricing: Quote-based
Great For: Advertisers buying logo design, Advertisers buying websites & digital design, Advertisers buying branding & identity
Website: Pixoyo Design & Multimedia
12. Assist Digital Netherlands (The Valley)
About: The Valley (Assist Digital Netherlands) is a full-service digital agency based in Amsterdam that guides clients in unifying their customer experience through strategy, data, and marketing automation. They combine expertise across UX design, data analysis, and eCRM marketing to build end-to-end customer journeys.
Key Services: Customer Experience (CX) Consultancy, Digital Agency Services, Brand Strategy, Data-Driven Advertising, Marketing Automation, eCRM Marketing
Industries Served: Not stated on the firm's own site
Notable Clients: Daikin, AkzoNobel, International Card Services (ICS), Carpetright, AB-InBev
Locations: Amsterdam
Pricing: Quote-based
Great For: Advertisers buying customer experience (cx) consultancy, Advertisers buying digital agency services, Advertisers buying brand strategy
Website: Assist Digital Netherlands (The Valley)
13. 1Camera
About: 1Camera is an award-winning film production and video agency based in Amsterdam. The firm specializes in conceptualizing and creating corporate films, purpose films, and visual storytelling content.
Key Services: Corporate Film Production, Video Strategy, Post-Production, Studio Rental
Industries Served: Corporate, Enterprise, Non-Profit
Notable Clients: FrieslandCampina, Achmea, DSM, Heineken, Leaseplan, KPN
Locations: Amsterdam
Pricing: Quote-based
Great For: Corporate advertisers, Enterprise advertisers, Non-Profit advertisers
Website: 1Camera
14. Cinestuff
About: Cinestuff is an event content and media agency based in Amsterdam, specializing in professional videography, photography, and social media content production. They provide fast-turnaround visual solutions, including corporate event coverage, post-production editing, and live-streaming setups for businesses.
Key Services: Videography, Photography, Social Media Content, Post-Production, Live Stream Setup
Industries Served: Corporate, Events, Conferences, Festivals, Brands
Notable Clients: We Are Social, Massimo Dutti
Locations: Amsterdam
Pricing: Quote-based
Great For: Corporate advertisers, Events advertisers, Conferences advertisers
Website: Cinestuff
15. Numbered Studio
About: Numbered is a global full-service creative and technology agency with offices including Amsterdam, specializing in brand strategy, digital design, and web development. They collaborate with brands across fashion, beauty, and luxury sectors to build unique digital experiences and products.
Key Services: Strategy, Branding, UI/UX Design, Web Development, Shopify Development, Copywriting, Art Direction
Industries Served: Fashion, Beauty, Lifestyle, Luxury, Tech
Notable Clients: Chanel, Louis Vuitton, Dom Perignon, Vacheron Constantin, Sezane
Locations: Amsterdam
Pricing: Quote-based
Great For: Fashion advertisers, Beauty advertisers, Lifestyle advertisers
Website: Numbered Studio
16. WONDERLAND
About: WONDERLAND is a brand experience design studio based in Amsterdam that helps organizations stand out and grow in a hyper-connected world. The studio specializes in brand identity, digital design, and user experience.
Key Services: Brand Strategy, Brand Identity Design, Digital Design, User Experience (UX/UI), Motion Animation
Industries Served: Not stated on the firm's own site
Notable Clients: No client publicly named on the firm's own site
Locations: Amsterdam
Pricing: Quote-based
Great For: Advertisers buying brand strategy, Advertisers buying brand identity design, Advertisers buying digital design
Website: WONDERLAND
Quick Comparison Table
| Agency | Key Specialty | Starting Price | Best For |
|---|---|---|---|
| 1. Web Tonic | Full-Service Performance Marketing | USD $3,000/mo | Mid-market to Enterprise |
| 2. Whello | Email Marketing | Quote-based | Small and mid-sized advertisers |
| 3. iO | Email Marketing | Quote-based | Cross-industry advertisers |
| 4. DUTCH DESIGN AGENCY | Creative Branding | Quote-based | Small and mid-sized advertisers |
| 5. Groove Digital Agency | Webflow Development | Quote-based | B2B advertisers |
| 6. Baas & Baas | Web development | Quote-based | Small and mid-sized advertisers |
| 7. DRIIVN | Email Marketing | Quote-based | Small and mid-sized advertisers |
| 8. Marking Amsterdam | Branding | Quote-based | Small and mid-sized advertisers |
| 9. Verve Amsterdam | Brand Strategy | Quote-based | B2B Tech advertisers |
| 10. Pro Motion Film | Corporate video | Quote-based | Small and mid-sized advertisers |
| 11. Pixoyo Design & Multimedia | Logo Design | Quote-based | Small and mid-sized advertisers |
| 12. Assist Digital Netherlands (The Valley) | Customer Experience (CX) Consultancy | Quote-based | Small and mid-sized advertisers |
| 13. 1Camera | Corporate Film Production | Quote-based | Corporate advertisers |
| 14. Cinestuff | Videography | Quote-based | Corporate advertisers |
| 15. Numbered Studio | Strategy | Quote-based | Fashion advertisers |
| 16. WONDERLAND | Brand Strategy | Quote-based | Small and mid-sized advertisers |
Frequently Asked Questions
Why fifteen agencies, and how were they chosen?
The test is published evidence of email work on the firm's own site, not a directory entry or a paid listing. Amsterdam has a dense agency market, and many sites mention a sending platform without describing flows, segmentation, consent or deliverability. Fifteen firms cleared that check. Dutch ecommerce also runs a lot of lifecycle email in-house, close to the shop platform, so plenty of good work never carries an agency name.
Two firms are not based in Amsterdam. Why keep them?
Verve publishes a head office in The Hague and iO is a Belgian group headquartered in Herentals with Dutch offices, and we would rather print that than let either read as a local firm. Neither fact is a quality signal by itself, since campaign work is remote almost everywhere. It matters for workshops, account team location and invoicing, so confirm who you will actually meet before you sign anything.
Nine firms name clients. Which of those are worth reading?
Read them for sector and scale rather than as a ranking. Whello publishes Fastned and Segway, Marking Amsterdam names Brooks Running, Assist Digital lists Daikin and AkzoNobel, Verve names Miro and Lebara, and iO names Audi and Brussels Airport. Ask any firm you shortlist for two clients with a list size close to yours and one programme with revenue per send attached rather than a portfolio page.
How much does Dutch and EU consent law change the brief?
It changes the paperwork more than the creative. Under the GDPR and Dutch telecom rules you need a demonstrable opt-in for commercial email, an easy unsubscribe and a processor agreement with whoever touches the list. Ask each firm for their standard agreement, where the sending platform stores data, and how they would evidence consent for a subscriber who complains two years after signing up.
Nobody publishes a rate. How should I compare quotes?
None of the fifteen external firms prints a fee, and Dutch agencies sell email as a monthly retainer, a build project, a per-campaign rate or part of a wider growth package, so headline numbers are not comparable. Force one shape onto every proposal. Ask how many campaigns and automations a month it covers, whether copy and design are included, who pays the platform, and what you keep on exit.
Choosing an Email Marketing Agency in Amsterdam
Thirteen of the fifteen external firms publish an Amsterdam head office. Verve works this market from The Hague and iO from Herentals in Belgium, which we print rather than hide.
Nine of the fifteen name a client. Fastned, Segway, Brooks Running, Daikin, AkzoNobel, Miro and Audi appear on these sites, so read those rosters for sector and list size before you shortlist.
No external firm here publishes a rate. Normalise every quote into campaigns per month, automations built, copy and design scope, platform licence and exit terms before you compare two numbers.
Settle the multi-market question early. One Dutch list serving several countries needs segmentation and consent records per market, and retrofitting that later is far more expensive than building it now. If you would rather have the organic demand, the paid search that feeds the list and the email programme reporting to one number, read our latest analysis or see how we work in Amsterdam.
