Who we are
Your growth partner in Lyon
Web Tonic is a digital marketing agency in Lyon serving the commercial heart of Auvergne-Rhône-Alpes, where more than 500,000 industrial jobs and a world-class life-sciences cluster centred on Lyonbiopôle's 236-member network create one of Europe's most technically demanding buyer landscapes. Our team here helps biotech, medtech, chemicals, industrial groups, banking and food companies reach customers through organic SEO, Google Ads, PPC, paid social, content marketing and website development. Senior experts, bilingual French and English, with the expertise to support long B2B procurement cycles and the unique regulatory requirements that define this region's business environment.
7d
to first measurable results with the S³ model — calibrated for AURA's B2B procurement reality
100%
of paid spend tracked to pipeline and revenue, because AURA industrial buyers expect clear evidence
40+
marketing services available from our office, from technical SEO to website development
1
senior bilingual team versed in biotech, medtech and industrial marketing — no offshore delegation
What we do
Four pillars, one integrated team
Growth Marketing
Biotech, medtech and chemicals buyers here search using precise scientific and regulatory terms — not broad consumer queries. Our AURA growth marketing begins with organic SEO and keyword research targeting high-intent B2B and procurement phrases, then layers Google Ads, PPC and lifecycle email to improve reach where it generates better lead quality. The objective: a life-sciences supplier or industrial company appears when an R&D director, procurement lead or medical buyer is actively evaluating options.
Performance Creative
Life-sciences and industrial audiences in this region value technical credibility and understated craft over flashy production. Our creative team builds paid social campaigns, LinkedIn programmes, brand video and conversion-focused pages that earn the reputation and trust of a biotech director, a medtech CMO or a food-industry founder, then engineers every element to create measurable business action.
Data Intelligence
B2B and life-sciences procurement in AURA stretches across quarters with large contract values, which makes clean multi-touch attribution essential. Our data intelligence practice reconciles every SEO, Google Ads, paid social and email touchpoint against pipeline, revenue and deal stage — so a biotech, medtech or industrial company can quantify the return on marketing spend and keep working budgets accountable over time.
Web Development
Technical and regulator-facing buyers evaluate a supplier's website with rigour before any sales conversation begins. Our web development team builds fast, accessible, RGPD-compliant sites on WordPress, Shopify and Webflow with the SEO architecture to compete on demanding scientific and B2B search queries — so your online presence builds credibility and captures qualified enquiries alongside your organic and paid media programmes.
Search & SEO
PAID MEDIA
CREATIVE, SOCIAL & BRANDING
Why Web Tonic
Why Lyon brands choose us
Expert people who speak the science
Your marketing is led by senior bilingual SEO, Google Ads, PPC and social experts who understand biotech regulation, medtech procurement timelines and AURA's industrial dynamics. The strategists on your account are the ones doing the work — that continuity, expertise and support is why customers stay with us across multi-year engagements.
Built for French regulatory complexity
We scope every project for the regulatory landscape — RGPD and CNIL data requirements, ANSM review paths for health-related claims, ARPP creative standards, bilingual French and English demand, and the long approval cycles typical of life-sciences procurement. Compliance is built into the process, so a regulated business launches without delays or exposure.
Evidence over assertion
Open dashboards and candid performance reviews help build a reputation for transparency in a market shaped by scientific rigour. When an SEO programme, Google Ads campaign or paid social channel underperforms, our team identifies the issue and recalibrates to improve results. That clear accountability earns trust with AURA operators who measure marketing by commercial sales outcomes.
faq
Answered questions.
The complete marketing stack: Growth Marketing (SEO, Google Ads, PPC, paid social, lifecycle email), Performance Creative, Data Intelligence, and Web Development on WordPress, Shopify or Webflow. Every discipline is delivered by senior bilingual French-English experts with top-tier expertise. Most AURA customers engage us as their core marketing partner across biotech, medtech, chemicals, industrial and food verticals — helping them generate leads and support sales across the region.
Auvergne-Rhône-Alpes contributes roughly 12 percent of metropolitan France's GDP, according to INSEE's regional economic data. The Métropole de Lyon positions the greater area as France's leading industrial base with over 500,000 industrial jobs and one of Europe's densest life-sciences clusters. That means buyers are technically sophisticated, procurement cycles are long, and website content has to build credibility and reputation before it earns a click.
We help biotech, medtech, chemicals, industrial groups, banking and food and gastronomy companies across La Part-Dieu, Gerland, Confluence, Presqu'île and the wider AURA region. The Lyonbiopôle cluster alone represents 236 member organisations across the healthcare innovation chain. We also coordinate with our Paris and Geneva offices on national and cross-border European campaigns, working to create unique strategies for each business.
RGPD and CNIL requirements are built into every campaign from the start — consent frameworks, cookie management and data handling. For medtech and biotech customers, we also follow ANSM review guidelines for health-related claims and ARPP standards for advertising creative. INSEE regional data shows how concentrated AURA's industrial and health sectors are, and that regulatory experience means a regulated company can improve its online presence without compliance risk.
Every engagement begins with a free strategy call, a tailored audit across SEO, paid media, social and website, and a proposal structured around our S³ Methodology (Strategize, Structure, Scale). We work on monthly retainers — most French businesses start in the nine-thousand-euro-plus per month range — with no lock-in contracts. We keep the relationship going through demonstrated results over time.
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