Reach the next generation first
Zurich Snapchat Ads Agency
We run Snapchat advertising for Zurich brands that want to reach Gen Z and younger millennials where competition is still thin and attention is high. Snapchat's immersive, vertical-video and AR formats suit brands willing to be playful and authentic. We pair native creative with disciplined buying and clean tracking so this often-overlooked channel delivers efficient, measurable acquisition.
monthly active users on Snapchat worldwide
successful client partnerships delivered
of Gen Z and millennials reachable on the platform
higher purchase likelihood with interactive AR experiences
We made the difference FOR those brands
the shift
Why Zurich Snapchat ads is its own challenge
Snapchat retains deep penetration among Gen Z and younger millennials, an audience that is harder and costlier to reach on more saturated platforms. In Zurich, comparatively few advertisers compete for this attention, which keeps costs low for brands willing to show up. The catch is that Snapchat rewards immersive, playful, full-screen creative and interactive AR rather than repurposed feed ads, so brands clinging to a single creative format underperform. With proper pixel and conversion tracking, the channel becomes a measurable, efficient way to own a generation before competitors arrive.
monthly active users keep Snapchat a major reach platform, particularly among younger demographics. For 750m specifically, we tune immersive social to what Zurich's Gen Z respond to. The window is open now and we'd rather move while incumbents debate.
of Gen Z and millennials are reachable on Snapchat in many markets, an audience that is expensive elsewhere. For 75% specifically, we tune immersive social to what Zurich's Gen Z respond to. We treat the trend as a budget shift, not a content one.
more likely younger users are to make a purchase when a brand uses interactive AR experiences. For 5× specifically, we tune immersive social to what Zurich's Gen Z respond to. Brands that move first earn the share that's hardest to take back later.
of users engage with augmented-reality lenses, a uniquely Snapchat format competitors cannot replicate easily. The proof points are public for operators willing to read them.
our approach
How we run Snapchat ads for our Zurich customers
Our Snapchat method leans into the platform's native, interactive formats and the efficiency of an uncrowded auction. We produce creative built for full-screen vertical attention, track conversions properly, and scale what the young Zurich audience responds to.
Native vertical creative
We produce full-screen, sound-on vertical video designed for Snapchat's immersive feed rather than recycling square feed ads. Native creative is what earns the cheap, engaged reach the platform offers. Trade-offs come to you with the data, not as a finished decision.
AR & interactive formats
We build lenses and interactive experiences that drive the high engagement only Snapchat enables, giving Zurich brands a format competitors on other platforms cannot match. Every assumption is paired with a kill criterion, set before launch.
Tracking & optimisation
We implement the Snap Pixel and Conversions API so campaigns optimise toward real conversions, bringing measurement discipline to a channel many run on guesswork. For tracking & optimisation specifically, we tune immersive social to what Zurich's Gen Z respond to. The reporting layer is built on the day the strategy is — not the month after.
Scaling efficiently
We identify the creative and audiences driving results and scale them while costs remain low, capturing the channel's efficiency before competition catches up. For scaling efficiently specifically, we tune immersive social to what Zurich's Gen Z respond to. Auditable end to end — you see the change, the cause, and the cost.
Results & timeline
Snapchat results on an underpriced channel
A representative ROAS once native vertical creative and AR formats are matched to the right young Zurich segments. For return on ad spend specifically, we tune immersive social to what Zurich's Gen Z respond to. We make the trade-off visible before we make the recommendation.
Typical reduction in acquisition cost driven by Snapchat's lower advertiser competition versus saturated platforms. For cost per acquisition specifically, we tune immersive social to what Zurich's Gen Z respond to. We commit to the target in writing, with the trigger for re-forecasting.
Engaging, native creative drives strong swipe-up rates, the action that turns immersive attention into site visits. For swipe-up rate specifically, we tune immersive social to what Zurich's Gen Z respond to. The trend matters more than the snapshot, and we show both.
A representative lift in reach among Gen Z and younger millennials who are hard to reach efficiently elsewhere. For young-audience reach specifically, we tune immersive social to what Zurich's Gen Z respond to. Attributed across paid, organic and direct so the credit isn't lopsided.
What we optimize
Snapchat Ads for Zurich's youth-facing sectors
Snapchat fits brands that speak to younger Zurich audiences and embrace playful creative. We match format and message to how each sector's audience uses the platform. No two sectors search, buy or convert the same way, so we resist a single template and build immersive social sector by sector instead.
Fashion & streetwear
We use AR try-on and vertical video to build desire for Zurich's fashion and streetwear brands among style-led younger shoppers. For fashion & streetwear specifically, we tune immersive social to what Zurich's Gen Z respond to. Re-pressure-tested every quarter as the category and the auction shift.
Beauty & cosmetics
We deploy AR lenses for virtual try-on, the interactive format that turns Snapchat browsing into beauty purchases. For beauty & cosmetics specifically, we tune immersive social to what Zurich's Gen Z respond to. Compliance and tone are tuned to the regulators and reviewers in your category.
Food & QSR
We drive footfall and orders for Zurich's quick-service and food brands with appetite-driven, location-aware creative. For food & qsr specifically, we tune immersive social to what Zurich's Gen Z respond to. The creative system is shaped to how this audience consumes content.
Entertainment & events
We fill Zurich's events, nightlife and entertainment venues by reaching young audiences with timely, immersive promotion. For entertainment & events specifically, we tune immersive social to what Zurich's Gen Z respond to. The reporting cadence matches the speed your sector decides at.
Apps & gaming
We drive installs and engagement for apps and games among Snapchat's native, mobile-first younger user base. For apps & gaming specifically, we tune immersive social to what Zurich's Gen Z respond to. Tested against your real cohorts before it goes broad.
Education & training
We reach prospective students and young professionals for Zurich's courses and programs with authentic, credible short-form creative. For education & training specifically, we tune immersive social to what Zurich's Gen Z respond to. Testing windows match your sales cycle, not platform defaults.
Services
Snapchat builds early awareness that the rest of the funnel converts. Our SEO, PPC and social teams capture and retarget the young Zurich audiences your Snap campaigns reach first.
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