Recruter le talent francophone comme on gagne des clients
Montreal HR Marketing Agency
Web Tonic is a Montréal HR marketing agency for employers hiring against Ubisoft, CGI, BRP, Bombardier, Mila and the bilingual tech and creative talent pool. Employer-brand campaigns, careers-page CRO and bilingual recruitment funnels engineered for the QC labour market.
in ad spend managed across client accounts
successful client partnerships delivered
running performance campaigns across North America
client retention on managed campaigns
We made the difference FOR those brands
the shift
The Montreal HR marketing reality our clients face
Montreal's talent market is competitive in a specific way: aerospace and AI need scarce specialists, the gaming sector poaches constantly, and almost every employer competes for bilingual workers who can't be hired casually. Posting a role and waiting no longer works; the best candidates are passive, employed and courted. Filling roles now demands real marketing: a compelling bilingual employer brand, targeted campaigns and a frictionless application experience. We bring performance-marketing discipline to recruitment so Montreal employers win the talent they need.
of professionals are passive candidates, reachable only through marketing, not job postings — critical in competitive Montreal sectors. The proof points are public for operators willing to read them.
A strong employer brand can triple qualified applicant flow, a decisive edge in Montreal's bilingual market. The competitive cost of waiting is paid in CAC, not in capex.
of candidates won't apply to a company with a weak reputation, making employer branding essential for Montreal hiring. Waiting six months costs more than acting wrong this month.
of applicants abandon long or clunky application processes, so a smooth careers experience directly affects Montreal hiring. Early movers are compounding while late ones are still budgeting.
our approach
How we run HR marketing for Montreal clients
We run recruitment like a demand-gen funnel. We build the bilingual employer brand, target active and passive candidates across channels and languages, remove application friction, and optimize toward cost per qualified hire.
Employer brand
We build a compelling, authentic bilingual employer story and content that make a Montreal company stand out, because in a competitive talent market, brand is what wins candidates. Documented at three altitudes: exec one-pager, operator brief, engineer spec.
Targeted talent reach
We run campaigns across search, social and programmatic in both languages to reach active and passive Montreal candidates, far beyond the limited pool job boards deliver. Annotated in GA4 so future-you knows why a number moved.
Frictionless applying
We optimize bilingual careers pages and application flows so qualified Montreal candidates actually finish applying instead of dropping off at a clunky form. Tracked against pipeline, not pageviews, from the first week of the engagement.
Optimize to hires
We track cost per qualified applicant and per hire, shifting budget to the channels and languages that deliver real Montreal hires rather than cheap clicks. Built once, instrumented once, then improved every cycle on evidence.
Results & timeline
What Montreal HR marketing delivers
By treating recruitment as a measured performance channel, Montreal employers commonly cut cost per hire by over 40% versus relying on job boards and agencies alone. We back-test the model quarterly so attribution doesn't drift unnoticed.
Targeted bilingual talent campaigns and a strong employer brand routinely triple qualified applicant volume for hard-to-fill Montreal roles. We name the assumption every time we name the number.
Reaching active and passive Montreal candidates across multiple channels and languages shortens time-to-fill, keeping teams staffed through a competitive market. Reconciled to your finance system on a monthly cadence.
We reach the bilingual Montreal professionals who aren't job-hunting but would move for the right role — the candidates competitors relying on job boards never see. Compared month-over-month and year-over-year so seasonality is honest.
What we optimize
Montreal sectors we recruit for
Aerospace
Montreal's aerospace cluster competes for engineers and skilled technical talent. We help employers reach and recruit specialized professionals in a global hub. Inventory, supply or capacity constraints get modelled into the spend plan.
Technology & AI
Montreal's AI and gaming sector poaches talent constantly. We build bilingual employer brands and campaigns that attract engineers and specialists to scaling teams. We model LTV by sector so the CAC ceiling isn't pulled from thin air.
Financial services
Montreal finance competes for bilingual professionals. We build employer brands and campaigns that attract finance talent to the city. We map your buyer to your offer before we touch the media plan.
Film & media
Montreal's film and VFX sector needs specialized creative talent. We run targeted campaigns that reach and recruit hard-to-find professionals. We pull the levers your competitors are slow to touch.
Life sciences & pharma
Montreal's pharma cluster competes for scientific talent. We help employers reach and recruit specialized life-sciences professionals. The customer journey is mapped to your sector's procurement steps.
Professional services
Montreal firms compete for bilingual professionals. We build employer brands and campaigns that attract and convert the right candidates. Pricing and offer architecture flex with the sector's elasticity, not against it.
Services
Recruitment marketing borrows the same engine as demand gen. We run Montreal talent campaigns across search, Meta, TikTok and programmatic in both languages so your roles reach active and passive candidates everywhere they spend time, not just on job boards.
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